The Visibility Vault Podcast

This episode is a private 2026 trend report recorded for Visibility Vault members.

If you're listening outside the membership, you will be well into January.

It isn’t a recap of the year and it isn’t a step-by-step how-to.

Instead, it pulls together what I’ve been watching, tracking, and paying close attention to over the last year, especially the last six months, across visibility, content, print, events, analytics, and buyer behaviour.

If visibility has felt flatter, harder, or more unpredictable recently, you’re not imagining it.This episode explains why, and what...

In this episode

Episode title: Year Wrap, Print Patterns, and the Decisions I Made in 2025Host: Claire, The Print & Digital VAPodcast: The Visibility Vault Podcast

Recorded with a lingering winter cold and a bit of real life background noise, thanks for bearing with me xx

This is my final episode of 2025 before a short break, and it’s a proper year wrap — not a highlight reel, just an honest look at what the year looked like when I sat down, pulled everything together, and paid attention to the patterns.

I’m sharin...

Over the summer I hit a wall with Instagram. Nothing dramatic, just the kind of dip every business owner recognises. At the same time, clients were asking me the same questions:Should I be using AI in my visual content? Will it help? Will it damage trust? Do people even notice?

I didn’t want to answer from theory. I wanted real data.So I ran a quiet three-month experiment across my own account and a couple of client accounts, testing:

• AI-generated photos• AI-generated videos• My usual real life content• Professional brand photos• B-roll and daily moment...

In This Episode

1. The burnout moment that changed everything

The point where twenty years+ of people-centred work collided with chronic fatigue and I realised something had to change.

2. How I became The Print & Digital VA

Why retainers drained me, how project-based work suited my energy, and the moment clients started asking for print.

3. The confidence rebuild

Brand photos, filters, pitching myself, and investing in skills that made a difference, especially B-roll training and the creative tech I still use now.

4. Visibility when you can’t po...

This week we’re talking about a question that keeps coming up in my DMs, inbox, and client calls, what’s actually worth investing in when you’re building or relaunching your business?

Because let’s be honest, it’s noisy out there.Everywhere you look, someone’s telling you what you should buy, what comes next, and what you apparently can’t live without.

But doing more isn’t what builds momentum.Knowing where your time and money truly matter, that’s what helps your business grow.

In this episode, I share:

* The four in...

In this episode, I’m diving into why that happens and what to do about it. Because how people decide to buy is not the same for everyone. Some make fast decisions, others need more information or time to think, and once you understand that, everything you create (from posts to print) starts to work harder for you.

I’ll break down the four main buyer types you’ll come across everywhere, online, in person, and even in your inbox — and how to spot them quickly.You’ll learn how to:✨ recognise which type of client you naturally at...

Episode 1 of the Visibility Vault Podcast is live

We’re starting with a big question: If social media isn’t working… what’s next?

Inside this episode:

* Why the “post every day” myth isn’t the only way to grow

* The visibility touch points working right now (email, networking, print, podcasts + more)

* Three reflection questions to check if a platform really fits your business

* October visibility intentions you can action straight away

This podcast isn’t about doing it all or burning out. It’s about building vis...

✨ Welcome to the Visibility Vault Podcast!

I’m Claire Johnson, the Print and Digital VA and this is where we flip the script on visibility.

The first episode drops 1st October and in this podcast you can expect:🎙️ Solo episodes packed with strategies that are working right now🤍 Guest expert sessions to give you fresh perspectives⚡ Pep talks for the days showing up feels harder than it should

Because visibility is more than just social media. It’s about finding the touchpoints that feel sustainable, help you stand out, and attract the right people to your b...

We’ve all had that spark, the one that feels so right you’re ready to skip straight to designing the sales page. But how do you know if it’s really something people want… or just something you’re excited to build?

In this short and honest episode of the VA Hangout Mini Series, I’m diving into the difference between a passion project and a sellable service. It’s something that comes up constantly in my work, especially when clients come to me for help with content, email marketing, or print visibility launches.

They’ve got a...

🎙️ Why Showing Up on Video Feels Cringe (And How to Get Over It)

Visibility can feel awkward —> but it’s one of the most powerful ways to grow your VA business.

In this final mini series episode, Claire shares why showing your face on video feels so uncomfortable at first, how to reframe that “cringe” as your practice phase, and simple ways to start showing up more confidently.

You’ll learn:✨ Why connection beats perfection✨ How to speak to your future clients, not your critics✨ Easy video ideas that actually work

Your ideal clients ca...

Feel like your account’s stalled lately? You’re posting, showing up, doing the work, but nothing’s really landing?

In this short and straight-talking episode, I’m sharing 5 Instagram growth strategies that are actually working right now — across my account, my clients’ accounts, and loads of VA businesses inside The VA Hangout.

These tips are designed to help you get seen without needing to post every day or reinvent your whole strategy.

Inside, we’ll cover:

✨Collab reels (and how to make them work for your niche)

✨The remix strategy tha...