The Racer on Demand Show
By: Amanda Van Den Elzen & Megan Meyer
Language: en
Categories: Business, Marketing, Leisure, Automotive
The no-BS podcast for racers who want fans, funding, and freedom.Hosted by motorsports growth strategist Amanda Van Den Elzen and 2x NHRA Champion Megan Meyer, this show pulls back the curtain on what it really takes to grow in racing today. From sponsorship and social media to mindset and money, we share the stories, strategies, and straight talk that help racers build a brand and a career they love. Whether you’re weekend wrenching or full-time chasing, you’ll find real advice to help you create your version of success in motorsports.
Episodes
Episode 6 | Stop Using this Dirty Word
Jan 08, 2026It’s the most overused word in racing, and in this episode, Amanda and Megan explain why it might actually be holding your program back.
In this candid post-holiday conversation, the hosts ease in with real life (family Christmases, getting sick at the worst possible time), then shift gears into a deeper discussion every racer needs to hear: why brand awareness and logo placement alone aren’t enough anymore (and what sponsors actually want instead.) Using real-world examples, they break down the difference between being seen and being valuable, and why meaningful brand activations and auth...
Duration: 01:19:04Episode 5 | A Dual Perspective
Dec 25, 2025What does a brand really look for in a motorsports partnership?
In this episode of The Racer On Demand Show, Megan and Amanda sit down with their very first guest, Dave, Marketing & Brand Activation Manager at B’laster Holdings, for a candid conversation about what actually matters on the sponsor side of the table.
With a career that spans aftermarket performance parts, tires, and motorsports marketing (including his time at Nexen Tire USA), Dave shares how he got into the industry, what his role looks like today, and how brands think ab...
Duration: 00:52:09Episode 4 | What if you were Naked?
Dec 11, 2025Who are you when you strip away the helmet, the car wrap, and the team colors? In this essential episode of The Racer On Demand Show, hosts Amanda Van Den Elzen and Megan Meyer reveal how to build a powerful motorsports brand based on your core identity, not just logos. Learn personal insights and actionable strategies for navigating brand identity, securing sponsors, and building a loyal fanbase across all racing disciplines.
💡 Key Takeaways for Motorsports Branding
Naked Branding: Branding is about who you are without the graphics, logos, and colors.Sponsorship Ali... Duration: 00:56:56Episode 3 | Prep for PRI Show
Nov 27, 2025In this episode of the Racer on Demand show, hosts Megan Meyer and Amanda Van Den Elzen share their insights and experiences from attending the SEMA show, with a focus on preparing for the upcoming PRI show. They emphasize the importance of having a clear purpose when attending trade shows, highlighting that these events are ideal for laying the groundwork for future sponsorships and strengthening existing relationships. The hosts provide actionable tips for racers on how to effectively navigate trade shows, including pre-show research, building genuine connections, and leveraging patience and persistence to secure sponsorships and foster long-term partnerships.<...
Duration: 01:09:55Episode 2 | Making Money with Social Media
Nov 13, 2025In this episode of The Racer on Demand Show, hosts Amanda Van Den Elzen and Megan Meyer dive into how social media and content creation in motorsports has evolved and why digital content creation has become one of the most valuable tools in a racer’s toolkit.
They unpack how racers can generate income beyond traditional sponsorships through social media monetization, affiliate marketing, user-generated content, and brand collaborations. Amanda and Megan also discuss why authenticity and shared values matter more than ever, and how racers can use data and storytelling to create stronger, more meaningful pa...
Duration: 01:03:01Episode 1 | Where it all Begins
Oct 28, 2025In their debut episode, Megan Meyer and Amanda Van Den Elzen kick off The Racer on Demand Show from Crandon International Raceway during the World Championship weekend. Megan shares what it’s been like shifting from drag racing to off-road, while Amanda gives an inside look at her own race at Crandon. Together, they talk about what’s ahead for the podcast — from building stronger connections with fans and partners to finding new ways to grow sponsorships, social reach, and funding. It’s a real, unfiltered look at what it takes to move your racing program forward in today’s world. Duration: 00:44:39