How To Grow A B2B Podcast: SEO, Content Marketing & Lead Generation Strategies For More Sales

Trying to grow your B2B podcast by posting everywhere on social media marketing platforms—but seeing little to no podcast growth?

This episode breaks down why the “be everywhere” advice is one of the most damaging strategies for independent B2B podcasters. If you don’t have a massive team or unlimited budget, spreading yourself across multiple platforms leads to diluted effort, unfocused content, and stalled momentum.

In this episode, you’ll learn:

Are podcast SEO myths quietly stopping your podcast growth for 2026 before it even starts?

If you’re a B2B podcaster trying to rank higher on Apple Podcasts and Spotify but still not seeing meaningful growth, chances are you’ve been following SEO advice that simply doesn’t apply to podcast platforms. In this episode, we break down the most common podcast SEO myths holding B2B podcasters back—and explain what actually drives rankings and visibility inside Apple and Spotify.

You’ll learn why blogs and Google SEO won’t move the needle for your show, h...

Are you outsourcing podcast growth because you think social media is the missing piece — yet your downloads still aren’t moving?

If you’re a B2B podcaster dealing with slow growth, it’s tempting to believe hiring a social media manager, VA, or agency will finally solve the problem. But promotion alone doesn’t fix a podcast that isn’t built to attract, engage, and retain listeners. In this episode, we break down why outsourcing growth too early often backfires — and what actually needs to be in place before it works.

By listening, you’ll learn:

Are you producing a B2B podcast but still struggling to turn listeners into real pipeline?

Every month, millions of decision-makers open Apple and Spotify actively searching for solutions to their business problems. Yet most B2B podcasters are chasing attention on social media instead of optimizing for where discovery actually happens. That’s exactly why Podcast SEO for B2B growth has become the highest-ROI strategy heading into 2026.

In this episode, we break down why podcast SEO isn’t complicated, why it becomes passive once implemented, and why early B2B adopters are already pull...

What if your B2B podcast could do the selling before you ever get on a call?

If you’re publishing episodes consistently but still struggling to close deals faster, this episode breaks down the exact system to turn your B2B podcast into a predictable lead-generation and deal-closing machine. Instead of hoping listeners convert, you’ll learn how to intentionally guide them through your funnel.

In this episode, you’ll learn:

Are you creating new B2B podcast episodes while your best-performing content is quietly telling you exactly how to grow faster?

If you’re a B2B podcaster trying to grow, nurture, and monetize your audience in 2026, guessing what content to create next is slowing you down. Your podcast analytics already show you what resonates most with your audience — you just need to know how to read them and apply them strategically.

In this episode, you’ll learn:

Are you planning to do more with your podcast in 2026—and wondering why it never works?

Every New Year, podcasters stack more goals, more strategies, and more activities onto their plate—only to burn out and fall short. In this episode, we break down the “New Year’s delusion” and explain why doing less is the real shortcut to growth and monetization, especially for B2B podcasts and consultants.

In this episode, you’ll discover:

Are you heading into 2026 still unsure what’s actually driving your B2B podcast growth — or if it’s even worth the effort anymore?

If you’re like most B2B podcasters, you’re busy producing episodes, promoting everywhere, and hoping something sticks. But real growth and monetization don’t come from doing more — they come from clarity. This episode uses holiday downtime as a rare opportunity to step back, reflect, and intentionally set your podcast up for a breakthrough year.

In this episode, you’ll discover:

Are you working harder than ever on your podcast—but still not seeing real growth or revenue?

As we head into 2026, many B2B podcasters are doing everything right on the surface—publishing consistently, booking great guests, promoting episodes—yet their podcast still isn’t transforming their business. The problem isn’t effort. It’s perspective. In this episode, you’ll hear why being the CEO of your own show can actually be your biggest blind spot, and how one decision can completely change the trajectory of your podcast.

What you’ll gain from listening:

Ever sent a podcast pitch… and heard absolutely nothing back?

If you’re serious about B2B Podcast Pitching for Growth, ignoring the uncomfortable parts is costing you bookings. Most podcasters obsess over the perfect pitch—but completely avoid what actually gets emails opened, replies sent, and spots secured on high-profile shows.

In this episode, we pull back the curtain on the dirty side of podcast pitching that most people won’t talk about—and show you how to use it ethically, confidently, and effectively.

What you’ll learn:

Are your B2B podcast pitches blending in with hundreds of others and getting ignored by top shows?

B2B podcast guesting is one of the fastest ways to build authority, reach decision makers, and grow your brand—but only if your pitch actually stands out. In this episode, we break down the exact five pillars of B2B podcast pitching that help you rise above mass emails and start real conversations with hosts of top shows.

In this episode, you’ll learn how to:

Are you growing your B2B podcast—but still not seeing sales from it?

If your downloads are climbing yet your consulting offers aren’t converting, this episode explains why. We break down the core grow B2B podcast fix mistake that keeps even large shows stuck—and why more listeners won’t solve it.

In this episode, you’ll discover:

Are you unknowingly carrying three outdated tactics into 2025 that are slowing your B2B podcasting growth?

If you’re putting in the effort but your show still isn’t growing or monetizing the way you expected, this episode breaks down the silent performance killers that almost every B2B podcaster falls for — and what to replace them with in order to scale faster next year.

In this episode, you’ll learn why old strategies no longer match listener expectations, what’s stopping your audience from seeing you as the expert, and how simple production changes can dramat...

Is your B2B podcast growth slowing down because of silent marketing mistakes and hidden monetization killers?

Many independent B2B podcasters unknowingly copy what established brands do—without realizing those brands have full teams, massive followings, and resources you don't. The result? Growth stalls, listener engagement drops, and your show stops generating real business outcomes.

This episode breaks down the four “common” podcast growth tips that silently sabotage your show and explains why these tactics work for big brands but fail for independent B2B podcasters.

You’ll discover:

Are you promoting your B2B podcast on LinkedIn, Twitter, or YouTube—but barely seeing new listeners?

If your posts aren’t converting decision-makers into listeners, this episode breaks down exactly why…and what strategy finally works.

Most B2B podcasters rely on posting clips and episode promos, but social media users aren’t there to discover 20–60 minute episodes. They want quick hits, not long-form content. This episode reveals where the breakdown happens—and how social media growth B2B without self promotion becomes the most reliable method for turning total strangers into engaged listeners.

In this...

What separates the top 1% of B2B podcasters who grow in December from the ones who stall out completely?

Most hosts assume the holidays mean listeners disappear — but in reality, they just listen differently. And the podcasters who understand that are the ones who stay top-of-mind heading into January.

Inside this episode, you’ll learn why listener behavior shifts so dramatically, why your numbers may dip even after you return from a break, and what the top B2B shows do to protect their growth and monetization during the busiest month of the year.

He...

Is your B2B podcast stuck—even though you’re hosting great guests, staying consistent, and doing all the “right” things?

Most B2B podcasters assume slow growth means they need more LinkedIn posts, better guests, or more cross-promotions. But the real problem isn’t tactics—it’s that the show is missing the foundational elements required to attract, engage, and retain decision-makers. Without these foundations, every tactic becomes a temporary patch instead of a growth engine.

This episode breaks down what every B2B podcast needs before it can scale: the five growth foundations that separate...

What if the very thing you think will grow your B2B podcast—chasing high profile guests—is the exact thing killing your B2B growth?

Most B2B podcasters assume that landing VCs, SaaS founders, and industry celebrities will unlock massive exposure. But in reality, big-name guest chasing often leads to two predictable outcomes: they don’t promote at all, or they do promote—but their audience doesn’t stick around. In this episode, you’ll learn why this happens and how to build a content strategy that actually produces long-term B2B growth.

Here’s what...

Are you trying to fast track podcast growth but still guessing what your audience actually wants?

Most B2B podcasters obsess over downloads while completely missing the analytics that reveal why listeners stay, why they drop off, and which topics actually drive growth. If you want predictable, scalable podcast growth, the answers are already in your data—you just need to know how to read it.

This episode breaks it down step-by-step and shows you how analytics help you:

What if your B2B podcast could stop being a brand-awareness expense and start becoming a predictable lead engine?

Most B2B hosts publish great episodes, post on LinkedIn, then wonder why decision-makers don’t convert. In this final episode of our Podcast SEO series we cover the one thing that changes everything: how to establish expertise authority thru SEO by building high relevancy for a single topic and a single audience.

In this episode you’ll learn:

Are the first three minutes of your episode silently causing up to 40% of your listeners to drop off?

If your retention rate is low, Apple and Spotify suppress your reach—no matter how good your content is. Most hosts don’t realize that it’s not their marketing or their keywords holding them back… it’s the mistakes killing your retention time right inside the episode itself.

In this episode, you’ll learn the five silent killers that repel new listeners, destroy completion rates, and prevent your podcast from being recommended to decision makers on Apple and Sp...

Are competitors getting clicked while your podcast gets ignored—even when you rank for the same keywords?

If you want to increase visibility and start getting clicked by decision-makers, you need more than strong content. In this episode, you’ll discover the three elements that determine whether someone chooses your podcast over the hundreds of others they’re scrolling past—and how to optimize each one to make sure your show wins the click every time.

By the end of this episode, you’ll know how to:

Are your episode titles quietly killing your discoverability on Apple Podcasts and Spotify—without you even realizing it?

Most B2B podcasters think titles are “creative space,” but decision-makers searching for solutions see them differently. In this episode, you’ll learn how episode titles discoverability determines whether your show gets buried… or discovered by VPs, founders, and operators looking for the exact content you create.

You’ll discover:

Most hosts assume their website, blog posts, or transcripts help their show get discovered — but none of those affect how b2b podcasters rank in apple and spotify. This episode breaks down why traditional SEO fails podcast growth, and why fixing platform-specific SEO is the fastest path to predictable visibility and lead generation.

If you’ve ever wondered why competitors rank higher, why your downloads are stuck, or why it feels impossible to reach the right listeners, this episode gives you the missing framework.

You’ll learn:

Why does your podcast spike when a big-name guest appears—but crash right back down the next week?

If you’ve been chasing big-name guests hoping they’ll bring new listeners, you’re relying on the most unstable growth lever in B2B podcasting.

You’re creating valuable episodes, but you’re missing the strategic thread that actually attracts, engages, and retains decision-makers. This episode breaks down the real reason guest-driven growth flatlines and what to do instead.

By listening, you’ll discover:

Does your B2B podcast feel invisible—despite your best interviews, expert guests, and “actionable” insights?

Here’s the truth: those things aren’t unique. Every business podcast claims them. The real reason your show isn’t gaining traction is that it lacks a USP—a Unique Selling Point that makes your podcast objectively different in a crowded market. In this episode, you’ll discover why “good content” isn’t enough and how to engineer a clear USP that attracts ideal listeners and accelerates podcast growth.

By listening, you’ll learn:

Are your podcast episodes losing nearly half your listeners before they even hear your best content?

You’re not alone. Most B2B podcasts lose up to 40% of listeners in the first 2–3 minutes and the culprits are almost always avoidable intro and outro mistakes. This episode walks you through the exact fixes to increase retention, engagement, and lead generation.

In this episode, you’ll learn:

Is your B2B podcast stuck in one-way broadcasting mode—with no real listener interaction, referrals, or inbound leads?

You might be missing the community element. And in B2B podcasting, that’s not optional...it’s essential. Community doesn’t just boost engagement. It accelerates pipeline, cements authority, and builds trust that converts.

In this episode, you’ll learn exactly how to go from passive listeners to an active community that grows with you and buys from you.

You’ll discover:

Is your B2B podcast stagnant in engagement, leads, or client conversations?

You might be missing a critical piece of the podcast growth puzzle: community. Most B2B podcasts are stuck in content-only mode...publishing solid episodes, but building no real connection with their audience. That’s a massive missed opportunity.

In this episode, you’ll learn how to turn passive listeners into active community members who engage, refer others, and become qualified leads.

Here’s what you’ll take away:

Does your podcast actually give listeners a reason to listen RIGHT NOW?

You could be making one of the most common (but invisible) mistakes in podcast growth: a complete lack of urgency. And it’s killing your lead generation before your content even has a chance to convert.

In this episode, we break down the hidden delivery issues that cause 40% of listeners to bounce in the first three minutes—and the exact, tactical fixes to hook, hold, and convert your audience.

Here’s what you’ll take away:

Is your B2B podcast packed with valuable content but still struggling to generate leads?

It’s not just bad luck—or the algorithm. Most B2B podcasts fail because they’re missing one or more of seven foundational elements that drive true podcast growth and lead generation.

In this episode, you’ll uncover the exact reasons your show might be stuck at mediocre results and what to fix first to start seeing real business impact.

Here’s what you’ll learn:

Are you pouring time into your B2B podcast but not seeing real lead generation results?

You’re not alone—and it’s not your fault. Most B2B podcasters are following advice built for influencers, not businesses. In this kickoff episode of How to Grow a B2B Podcast, we reveal why most shows stall out and exactly what to fix if you want real, scalable podcast growth.

You’ll learn the critical (and often ignored) foundations of a lead-generating B2B podcast, so you can stop posting random LinkedIn clips and start converting listener...