Ads Actually

Ads Actually

By: Alvaro Berrios

Language: en

Categories: Business, Marketing

Welcome to Ads Actually—the podcast where we cut through the BS and talk about how ads actually work. I'm Alvaro Berrios, and I've spent years helping business owners like you turn messy ad campaigns into profitable machines. If you're tired of complicated strategies that don't translate to your business, you're in the right place. Let's simplify your ads together.

Episodes

Ep10: Year end Audit
Jan 08, 2026

Before you launch into 2026, take time to conduct this essential year-end audit! Learn how to analyze your 2025 performance data to set yourself up for massive success in the new year.


In this comprehensive audit framework, discover:

- How to properly analyze your 2025 ad performance data

- Funnel analysis techniques to identify revenue leaks

- Honest assessment questions for evaluating your offer

- Key metrics that reveal what's working (and what's not)

- Strategic insights to extract from your data

- Action steps...

Duration: 00:20:42
Ep9: Embrace AI
Jan 08, 2026

The advertising landscape is changing FAST - and AI is no longer optional. If you're still hesitant about using AI in your marketing, this video is your wake-up call.


In this honest and critical discussion, discover:


- Why AI adoption is now mandatory, not optional

- The competitive gap growing between AI users and non-users

- Real examples of how AI is transforming advertising results

- Common fears about AI (and why they're holding you back)

- Practical first steps to...

Duration: 00:17:50
Ep8: Andromeda Campaign Structure
Dec 17, 2025

Want your Meta campaigns to THRIVE with the new Andromeda algorithm? This complete tutorial shows you exactly how to structure campaigns that work WITH the algorithm, not against it!

In this step-by-step blueprint, discover:


- The ideal campaign structure for Andromeda optimization

- How to set up ad sets that align with the new algorithm

- Creative strategies that Andromeda rewards

- Targeting approaches that maximize algorithm efficiency

- Budget and bidding settings optimized for Andromeda

- Common campaign structures that NOW...

Duration: 00:14:37
Ep7: Andromeda
Dec 10, 2025

Over the last year, Meta has rolled out Andromeda - their latest algorithm update that's changing how ads are delivered and optimized! Every advertiser needs to understand what changed and how to adapt their campaigns.


In this critical breakdown, discover:


- What the Andromeda algorithm update actually changes

- How this affects your current campaign performance

- Key differences from the previous Meta algorithm

- Strategic adjustments you need to make RIGHT NOW

- What's working better (and worse) after Andromeda<...

Duration: 00:22:54
Ep6: Google Performance Max Part 2
Dec 02, 2025

Ready to launch your Google Performance Max campaign? This complete step-by-step tutorial shows you EXACTLY how to set up Performance Max for optimal results from day one!


In this comprehensive setup guide, discover:


Complete walkthrough of every Performance Max settingWhich settings to choose for best performanceCritical settings to AVOID that kill campaign successAsset group optimization strategiesBidding and budget recommendationsCommon setup mistakes that waste thousands in ad spend


This is the EXACT setup process I use for high-performing Performance Max campaigns. Follow along and get it right...

Duration: 00:22:41
Ep5: Google Performance Max Part 1
Nov 25, 2025

Google Performance Max: the campaign type everyone's talking about—and the one that confuses the hell out of most business owners.


If you've looked at Performance Max and thought, "Where do I even start?" or "Why isn't this working?"—you're not alone.


This is Part 1 of my Performance Max deep dive, where I simplify the chaos and show you exactly how to set it up without losing control of your budget.


In this episode, you'll discover:


What Performance Max actually is...

Duration: 00:17:12
Ep4: The BEST Way To A/B Test In Meta
Nov 18, 2025

You've heard it a million times: "You need to A/B test your ads!" But when you try it, you either get confusing results or no clear winner at all.


Here's the truth: most people are testing wrong. And Meta's platform doesn't make it easy.


Stop guessing. Start testing the right way. This episode will save you thousands in wasted ad spend.


Whether you're just getting started or you're spending $50K/month, we can help!✅ Need help with ads management? Book a call here: ht...

Duration: 00:12:31
Ep3: Are Your Ads Generating New Instagram Followers?
Nov 11, 2025

Meta just added a game-changing new metric that every advertiser needs to know about! You can now track Instagram Follows from ANY campaign objective - not just engagement campaigns. This reveals hidden growth happening in your ad campaigns!


This isn't just vanity metrics - Instagram followers directly impact your organic reach, social proof, and long-term marketing success. Don't ignore this valuable data!


Whether you're just getting started or you're spending $50K/month, we can help!✅ Need help with ads management? Book a call here: ⁠https://www.alvaroberrios.com/schedule-a-call⁠

Duration: 00:07:19
Ep2: How to Get Higher Quality Leads With Meta
Nov 04, 2025

Getting clicks is easy. Getting leads that actually turn into customers? That's where most business owners lose money.


If your Meta ads are attracting tire-kickers, freebie-seekers, or people who ghost after one message, this episode is your fix.


Stop paying for leads that go nowhere. Tune in and learn how to attract people who are actually ready to buy.


Whether you're just getting started or you're spending $50K/month, we can help!✅ Need help with ads management? Book a call here: ⁠https://www.alvaroberrios.com...

Duration: 00:15:04
Ep1: Welcome To Ads Actually!
Oct 28, 2025

You're spending money on ads, but nothing seems to work the way it's supposed to. The "gurus" make it sound easy, but when you try their tactics, you're left confused and broke.


Welcome to Ads Actually—the podcast where we cut through the BS and talk about how ads actually work. I'm Alvaro Berrios, and I've spent years helping business owners like you turn messy ad campaigns into profitable machines.


If you're tired of complicated strategies that don't translate to your business, you're in the right place. Let's simplify yo...

Duration: 00:08:10