Cake on Tuesday: The Leadership Blueprint

Welcome to Cake Bites, where we go rapid-fire with this week's rule breaker—fast questions, real answers, zero corporate polish. Let's learn more about Josh Thomas, virtual assistant placement entrepreneur and business strategist, and explore his journey from aspiring Air Force pilot to building a resilient international team.

Josh shares candid insights about debunking myths in the virtual assistant industry, the power of daily operational structure, and how persistence transforms challenges into strength. Through his company VAIQ, Josh demonstrates that empowerment within boundaries creates the most potent team growth.

His favorite cake? Birthday butter cake wi...

Most entrepreneurs believe success requires working harder or spending more on marketing. Josh Thomas discovered the opposite: the businesses struggling the most are already surrounded by untapped opportunities—they're simply too disorganized to capture them. By implementing clear operational systems around sales, messaging, and follow-up, he transformed a thirty-thousand-dollar monthly business into one hundred fifty thousand dollars in ninety days with zero additional marketing spend. The real asset isn't talent or charisma; it's the invisible infrastructure that allows a business to function predictably and scale.

Josh learned that founder-dependent businesses are fundamentally fragile. Customers care about results, no...

Welcome to Cake Bites, where we go rapid-fire with this week's rule breaker—fast questions, real answers, zero corporate polish. Let's learn more about Roland Smart, CEO of TheraHive and mental health entrepreneur, and explore his journey from aspiring artist to business leader. Roland shares candid insights about navigating the complexities of the mental health sector, the importance of consumer education, and how creativity and structure coexist in his work.

Roland's childhood dream of becoming an artist continues to shape his approach to business and creativity. He highlights a significant gap in the mental health market: consumers of...

Roland Smart recognized a fundamental gap: most people never learn the mental health skills that actually determine quality of life. Through TheraHive, he's democratizing Dialectical Behavior Therapy—translating expensive clinical interventions into accessible online education. His core insight is that transformation doesn't require years of insight-oriented therapy or understanding your past; it requires learning concrete skills like emotion regulation and distress tolerance that you can apply immediately when you need them most. Skills-based learning works because it changes behavior in the present moment, not through intellectual understanding alone.

Roland's journey reveals a deeper wisdom about leadership and pu...

The best memories in professional life emerge not from hitting targets, but from moments when teams collectively acknowledged and celebrated milestones together. When leaders recognize that team members are navigating life achievements outside the sphere of work, they create cultures where people feel seen, valued, and connected as whole human beings.

The timing of celebration matters profoundly, especially during the darkest and most challenging times. When frustration mounts, when loss weighs heavily, when pain threatens to overwhelm, that is precisely when teams need to laugh together, find moments of joy, and celebrate even the smallest victories. This...

Dr. Craig Kaplan’s lifelong dedication to artificial intelligence is marked by his insistence on merging technical innovation with ethical responsibility. His extensive experience, from working alongside AI pioneers to leading research and startups, has shaped a vision where intelligent systems must be both powerful and aligned with human values. Kaplan embraces the necessity for society to actively engage with AI, advocating for mindfulness in online interactions, as every engagement helps shape the capabilities and ethics of emerging systems.

Throughout his journey, Kaplan has underscored the impending transformation of AI from mere tools to autonomous entities, stressing th...

Dr. Tamara Patzer is pioneering the future of digital visibility by shifting the focus from traditional SEO tactics to the emerging concept of AI suggestibility. Drawing from her multidisciplinary background in communications, instructional technology, and creative writing, she has developed innovative systems that help experts and organizations secure not only higher visibility but also greater trust and credibility, both with people and intelligent algorithms. Her distinctive approach centers on crafting fact-based, structured, and source-backed content that aligns perfectly with how leading AI models like ChatGPT, Gemini, and others now evaluate and recommend information.

Through her work with...

Erika Benadom’s professional journey exemplifies adaptive leadership fueled by a passion for empowering people and driving meaningful change. Drawing from early multicultural experiences and a foundation in education, she transitioned from teaching into technology leadership, guided by a deep commitment to equity, innovation, and operational excellence. Her roles have been defined by lifting obstacles for others and transforming organizations to better serve diverse communities.

Throughout her career, Erika has demonstrated humility, resilience, and a keen ability to translate educational insights into value for high-growth tech companies. Her leadership emphasizes the importance of recognition, psychological safety, and bu...

In this Thanksgiving special, Elizabeth Bieniek dives deep into the transformative power of gratitude as shared by some of the most innovative minds in the corporate world. She explores how leaders and professionals who embrace gratefulness not only foster resilience and personal growth but also drive organizational innovation by appreciating every step of their journey. Her insights reveal that true progress is measured not by distant goals, but by recognizing the value and lessons of each experience, ultimately nurturing humility and a relentless drive to learn and improve.

Elizabeth highlights how many trailblazers attribute their career-defining moments...

Dawn Kennedy brings together legal expertise, entrepreneurial experience, and operational know-how to help small business owners navigate the complexities of sustainable growth and risk management. She reinforces the significance of not only defining what a business stands for but also establishing clear boundaries around what it will not do. Using Convoy Road Coffee Roasters as a case study, Dawn illustrates how non-negotiable standards—like never offering flavored coffee or opening a cafe—inform all business decisions, helping maintain strategic focus and a strong brand identity even when market trends or peer pressure point in other directions.

Dawn advo...

Matt Maples has dedicated his career to addressing the critical and often overlooked challenges that veterans face as they reintegrate into civilian life. Through his leadership with USA Cares, he has focused on ensuring that veterans and their families receive the emergency support they need during moments of crisis—often stepping in to prevent homelessness, utility shutoffs, and catastrophic financial instability. Matt’s mission recognizes the complexity of the veteran experience, acknowledging the difficulties veterans face when navigating bureaucratic processes for benefits and the mental health burdens that can intensify during times of uncertainty.

A key takeaway from...

Laurie Kenley’s approach to innovation is built on the principle that technology should serve as a true partner in unlocking human creativity and potential. Drawing upon her systems engineering expertise, she has demonstrated how intelligent agents and AI can be integrated into everyday workflows to solve real-world challenges—making processes like personal branding, shopping, and project management not only faster and more efficient, but also uniquely tailored to individual needs and preferences. By leveraging AI in this way, Laurie empowers individuals to reclaim time, save resources, and enjoy a more personalized and joyful creation experience, all without sacrificing qual...

Aurora Winter's expertise spans from innovative content creation to leveraging personal experiences for impactful storytelling. Her approach offers aspiring authors and business leaders a fresh perspective on efficiently transforming ideas into powerful narratives. Whether you're looking to write your first book, enhance your business communication, or explore the power of storytelling, Aurora's methods can help you achieve your goals.

Same Page Publishing, founded by Aurora, provides a unique platform for authors to bring their ideas to life. The company's innovative spoken author method allows writers to quickly and effectively create high-quality manuscripts. This approach is particularly beneficial...

Ariana Smetana, Accel IQ Digital's Founder and CEO, reveals how AI can supercharge business growth. She shares her vision of AI augmenting human capabilities, not replacing them. Ariana's company is developing an AI-native software that tackles business challenges through smart data management and insight generation, promising to revolutionize how companies harness AI's potential.

From PwC to Shell Oil, Ariana's corporate background shaped her entrepreneurial journey. She candidly discusses the mindset shifts needed when transitioning from corporate life to startup culture. Her evolving definition of success offers a fresh perspective on achievement in the AI-driven business world.

Mark Oden's journey from Cisco engineer to CEO of BIM Designs showcases the unpredictable nature of entrepreneurship. His company's rapid growth during the COVID-19 pandemic, followed by market shifts and increased competition, led to a critical decision point. Mark's approach to this challenge offers valuable lessons in leadership, emphasizing the importance of reflection, seeking diverse perspectives, and maintaining strong relationships.

The process of winding down BIM Designs demonstrates how to handle difficult transitions with integrity. Mark's candid acknowledgment of fear, followed by a sense of clarity once the decision was made, resonates with many leaders facing tough...

Fred Schonenberg, founder of VentureFuel, shares his unique perspective on bridging the gap between large corporations, startups, and venture capital. He discusses VentureFuel's role in fostering innovation and navigating the rapidly evolving AI landscape. Fred's approach involves identifying key challenges for large organizations and connecting them with cutting-edge startups to solve these problems efficiently.

Reflecting on his career journey, Fred shares how his experiences, from aspiring athlete to startup founder, shaped his approach to helping startups work with large corporations. He introduces the concept of creative adjacency in problem-solving, emphasizing the importance of looking beyond...

In this episode of Cake on Tuesday: The Leadership Blueprint, host Elizabeth Bieniek interviews Alex Blinov, Chief Product Officer at Zendrop, about his 16-year journey in product management.

Alex shares insights on leadership, the evolving role of product managers, and the importance of communication and discovery in building successful products. He discusses fostering team autonomy, the impact of AI, and his guiding mantra, “Dare to build.” The conversation highlights the value of empowering teams, celebrating achievements, and continuously learning to drive innovation and create products that make a meaningful difference.

Check out Alex's work at Zend...

In this episode of Cake on Tuesday: The Leadership Blueprint, Elizabeth Bieniek interviews the CEO and Chairman at Nav Technologies, Levi King. Levi shares his journey from small business owner to fintech entrepreneur, highlighting the importance of business credit and financial management for small businesses.

He discusses the challenges entrepreneurs face, Nav Technologies’ mission to simplify business financing, and the company’s focus on trade credit and supplier relationships. Levi also reflects on company culture, the role of luck in success, and his evolving definition of achievement.

Check out Levi's work HERE.

Connect with...

In this episode of Cake on Tuesday: The Leadership Blueprint, Elizabeth Bieniek interviews the Founder at DarkHorse Security, Grant McCracken. Grant shares his journey from cybersecurity expert to entrepreneur, discusses common misconceptions, and highlights the importance of simplifying security for smaller businesses.

He explains how DarkHorse leverages crowdsourced expertise and explores future trends like AI-driven penetration testing. Grant also offers practical advice for founders on how to avoid burnout and challenge assumptions.

Check out Grant's work HERE.

Connect with Grant on LinkedIn.

Think you'd be a great guest on the show...

In this episode of Cake on Tuesday: The Leadership Blueprint, Elizabeth Bieniek interviews the Owner at Ral West Livin’ The Dream, Ral West. Ral shares her journey from hands-on business owner to successful mentor. Drawing on four decades of experience, Ral discusses building and selling businesses—including a major sale to Alaska Airlines—and the mindset shifts needed to transition from operator to owner.

She emphasizes freedom as the ultimate measure of success and now guides entrepreneurs through her "Ral West Livin’ The Dream" Mastermind, helping them create scalable businesses and fulfilling lives.

Check out Ral's wo...

In this episode of Cake on Tuesday: The Leadership Blueprint, Elizabeth Bieniek interviews the VP of Product at Mozilla, Raj Singh. Raj shares insights on navigating startup and corporate cultures, the impact of generative AI on productivity, and the evolving definition of success.

He discusses the emotional challenges founders face post-acquisition, leadership communication in fast-paced environments, and creative growth strategies—like his cooking app’s global holiday recipe campaign. Raj also reflects on balancing professional ambition with family life, offering valuable advice for founders and tech professionals adapting to today’s rapidly changing landscape.

Check out Ra...

In this episode of Cake on Tuesday: The Leadership Blueprint, Elizabeth Bieniek interviews the Owner of the Phineas Wright House, Wendy Harrop. Wendy shares her journey from wedding planner to creating curated experiences on her New England flower farm, including workshops, retreats, and culinary trips for solo female travelers.

She discusses her meticulous “Wedding Wendy precision,” the evolution of her definition of success, and the importance of crafting memorable, welcoming events. Wendy also reveals her plans to restore a historic barn to expand her offerings and encourages listeners to embrace new experiences with a positive mindset.

Ch...

In this episode of Cake on Tuesday: The Leadership Blueprint, Elizabeth Bieniek interviews the Founder at Capital Gains Tax Solutions, Brett Swarts. Brett shares his expertise in capital gains tax exit planning, focusing on strategies like deferred sales trusts to help clients achieve truly passive income and financial freedom.

He discusses his faith-driven approach to stewardship, the importance of purposeful living, and the upcoming generational wealth transfer. Brett also offers practical advice for entrepreneurs and invites listeners to learn more through his book and website, emphasizing collaboration and personalized solutions for complex financial needs.

Check...

In this episode of Cake on Tuesday: The Leadership Blueprint, Elizabeth Bieniek interviews the President and CEO at Executive Help Now, Renee Hastings. Renee shares her journey from corporate executive assistant to entrepreneur, highlighting the importance of meaningful work, strong company culture, and value-driven hiring.

She explores the challenges of entrepreneurship, the power of delegation, and the necessity of open communication in virtual assistant partnerships. Renee recounts client success stories, discusses supporting her team’s growth, and introduces new services like podcast production.

Check out Renee's work HERE.

Connect with Renee on LinkedIn.

In this episode of Cake on Tuesday: The Leadership Blueprint, Elizabeth Bieniek interviews the Founder and CEO of Intentionally Inspirational, Jason Wright. Jason shares his philosophy of simplifying marketing by focusing on relationships, the importance of taking action over perfection, and fostering innovation within his team.

He discusses lessons from his book, "The Backwards Route to Forward Progress," and reflects on mindset, resilience, and redefining success.

Check out Jason's work HERE.

Connect with Jason on LinkedIn.

Think you'd be a great guest on the show? Apply HERE.

Hosted...

In this episode of Cake on Tuesday: The Leadership Blueprint, Elizabeth Bieniek interviews the CEO and President of Anago Cleaning Systems, Adam Povlitz. Adam shares his journey from the family business to leading innovation in the industry, emphasizing Anago’s unique three-tier franchise model and commitment to technology.

He discusses building a culture of innovation, the importance of clear communication, and lessons learned about leadership and hiring. He also covers industry misconceptions, the value of empathy, and practical advice for aspiring CEOs.

Check out Adam's work HERE.

Connect with Adam on LinkedIn.

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In this episode of Cake on Tuesday: The Leadership Blueprint, Elizabeth Bieniek interviews the Founder of Wish Wear Accessories, Ashley Hamic. Ashley shares her journey from a high-tech career to creating accessible, fun clothing and accessories for children with disabilities, inspired by her experiences as a rare disease mom.

She highlights the importance of innovation, community support, and celebrating small wins. Ashley discusses her design process, the value of real-world feedback, and the power of connection among families facing similar challenges, offering inspiration and practical advice to listeners.

Check out Ashley's work HERE.

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In this episode of Cake on Tuesday: The Leadership Blueprint, Elizabeth Bieniek interviews the CEO of Fiscal Advocate, Jon Morris. Jon shares his journey from building and selling a major marketing agency to helping entrepreneurs with financial management.

He discusses finding joy in everyday business tasks, building a positive company culture, and fostering innovation. Jon offers practical advice on financial metrics for service businesses and emphasizes the importance of customer care.

Check out Jon's work HERE.

Connect with Jon on LinkedIn.

Think you'd be a great guest on the show? Apply...

In this episode of Cake on Tuesday: The Leadership Blueprint, Elizabeth Bieniek interviews the President and Bilingual Telemarketing Trainer of Costa Rica's Call Center, Richard Blank. Richard shares his innovative approach to telemarketing, emphasizing authentic communication, phonetic microexpressions, and the power of workplace gamification.

He discusses building a positive company culture through play, his passion for vintage pinball machines, and the importance of personal connections. Richard also offers practical advice on self-reflection, leadership, and patience in communication, drawing from his experiences in Costa Rica.

Check out Richard's work HERE.

Connect with Richard on...

In this episode of Cake on Tuesday: The Leadership Blueprint, Elizabeth Bieniek interviews Chris Botting. Chris discusses his extensive experience in technology leadership, product management, and business strategy.

Chris shares insights on understanding customer needs, the value of a “strategic backlog,” and balancing long-term vision with short-term execution. They explore the importance of transparency with customers, managing emotions in decision-making, and using financial analysis for business priorities. Chris also offers practical advice for emerging leaders, emphasizing effective communication, teamwork, and adaptability as keys to success in today’s fast-changing business environment.

Check out Chris's work HERE.<...

In this episode of Cake on Tuesday: The Leadership Blueprint, Elizabeth Bieniek interviews the Founder of Meema Stories, Stephen Quatrano. Stephen discusses his mission to combat social isolation among elders through storytelling and technology.

Stephen shares insights from his experience as a CTO and multi-founder, discussing how meaningful media can spark conversations and connections between elders and caregivers. Stephen highlights the challenges of aging, the importance of community, and invites listeners—especially writers, media professionals, and caregivers—to join Meema Stories’ mission to enrich elder care through shared stories and deeper human connection.

Check out Stephe...

In this episode of Cake on Tuesday: The Leadership Blueprint, Elizabeth Bieniek interviews the CPO of SumerSports, Jono Luk. Jono explores his career in technology, his work applying data analytics and AI to sports, and his insights on fostering innovation and resilient organizational culture.

Jono discusses the importance of embracing failure, lifelong learning, and using technology to enhance human connection and address issues like mental health. The conversation highlights the transformative potential of AI and data, and the value of passion, agility, and collaboration in driving meaningful change across industries.

Check out Jono's work HERE.<...

In this episode of Cake on Tuesday: The Leadership Blueprint, Elizabeth Bieniek interviews the Founder of Executive Connect, Melissa Aarskaug. Melissa shares her career journey, emphasizing her transition from a shy individual to a confident leader.

She discusses the importance of authentic relationships, diversity of thought, and balancing professional and personal life. Melissa highlights her leadership style, which focuses on open communication and genuine connections. She also shares her approach to integrating joy into work and protecting personal well-being.

Check out Melissa's work HERE.

Connect with Melissa on LinkedIn.

Think you'd...

In this episode of Cake on Tuesday: The Leadership Blueprint, Elizabeth Bieniek interviews the CEO of Amplifier, Macon Stokes. Macon discusses his leadership approach, emphasizing the importance of a positive company culture, truth-telling, and personal development.

He shares insights on creating a cohesive work environment and the significance of honesty in business operations. Additionally, Macon reveals his unique Friday ritual of skateboarding while sharing insights on LinkedIn, which has become a cultural element within his organization.

Check out Macon's work HERE.

Connect with Macon on LinkedIn.

Think you'd be a great...

In the inaugural episode of Cake on Tuesday: The Leadership Blueprint, Josh Elledge of UpMyInfluence interviews the creator and host of the show, Elizabeth Bieniek.

Elizabeth shares that the podcast celebrates innovators who balance growth, grit, and play in their professional lives. She also emphasizes the importance of incorporating play into the workplace to foster creativity and innovation.

Elizabeth and Josh also discuss empathetic leadership, creating inclusive work environments, and her own professional journey in technology and innovation. The episode encourages listeners to nominate inspiring guests who bring joy and creativity to their workplaces, setting...