Slightly Off-Brand

In this episode, we talk about why being human still matters in a world increasingly shaped by AI. We explore how branding has evolved, why authenticity is no longer optional, and where AI can either support or undermine real connection. At the core of the conversation is trust, how brands earn it through honest storytelling, emotional engagement, and showing up consistently, even as marketing continues to change.

Key Takeaways:

Humanizing brands fosters trust and connection with audiences.AI is reshaping how brands communicate, but authenticity is crucial.Brands should focus on empathy and emotional...

Duration: 00:28:17

In this episode of Slightly Off Brand, hosts Frances Dimaranan and Erin Mawhorter-Rasler discuss the innovative campaign of Zohran Mamdani, the newly elected New York mayor. They explore how his campaign broke traditional norms through bold visual design, authentic messaging, and a deep connection to the city's culture. The conversation highlights the importance of aligning brand visuals with messaging and the impact of authenticity in political branding.

Key Takeaways:

Zohran Mamdani's campaign design was bold and eye-catching.The campaign broke traditional political design norms.Authenticity in branding is crucial for audience connection.Visual identity...

Duration: 00:20:25

In this episode, the Boldthink team explores the growing demand for authenticity in social media and what it reveals about a brand’s culture. They discuss how companies can build meaningful customer relationships, use humor thoughtfully, and align messaging with their internal values. The conversation also addresses the challenges of navigating political and social issues, the risks of silence, and the role employees play in shaping brand reputation.

Duration: 00:35:28

In this episode, the Boldthink team discuss the controversial American Eagle campaign featuring Sydney Sweeney, exploring the backlash it received due to perceived racist undertones, over-sexualization, and brand misalignment. They analyze the implications of virality in marketing, comparing it to other successful campaigns like Gap's collaboration with Katseye. The conversation emphasizes the importance of cultural awareness, audience perception, and the need for brands to test their creative strategies with diverse groups to avoid misinterpretation and maintain long-term trust.

Key takeaways

American Eagle's campaign faced backlash for perceived racist undertones.The use of puns in...

Duration: 00:26:53

Cracker Barrel’s logo change stirred up more than just gravy. We dig into what went wrong, what could come next, and why skipping strategy is always a recipe for brand backlash. Join us as we serve up insights on nostalgia, audience engagement, and the fine line between modernizing and alienating your core fans.

Duration: 00:31:51