Crafter’s Online Business Playbook | Passive Income for Creatives, Knitters, Crocheters, Ravelry Sellers, Work From Home

This episode is about how to start and grow multiple income streams in a realistic, sustainable way without overwhelming your life.

This episode is especially helpful if you:

Want more financial stability but can’t “just quit your job”

Feel torn between needing income now and building something for the future

Are building a creative or passion business and want smarter support behind it

Want a calm, intentional way to grow — without starting over every year

I share:

Why layering income works best when it’s done in...

As the year ends and a new one begins, this short episode offers a refreshing alternative to New Year’s resolutions and exhausting planning sessions.

In this episode, Veronica shares a simple, faith-anchored reset you can return to any time of year. Instead of adding more goals, you’ll learn how to simplify, realign with what brings peace, pre-decide the basics, support your habits, and gently review what’s working - month by month.

This episode is for online business owners and creatives who want clarity, consistency, and progress without pressure or burnout.

Key th...

Not every online business fails because it’s “wrong.”
Sometimes it fails because it doesn’t fit your season of life.

We break down why timing, capacity, and support matter more than talent, and how building in alignment with your current season makes consistency possible, without burnout.

🎧 In this episode, you’ll learn:

Why success is more about capacity than skill

How different life seasons need different business structures

Common seasons (survival, stability, creativity, leadership) — and what fits each

Why consistency doesn’t mean doing the same tasks foreve...

Most people don’t fail at online business because they aren’t smart enough or motivated enough.
They fail because they picked a business model that didn’t fit their life, energy, or season — or because they expected results before consistency had time to compound.

In this episode, Veronica breaks down why so many well-intentioned people lose momentum online and how to avoid the most common (and costly) mistakes when choosing an online business.

If you’ve ever felt confused by too many options, discouraged by slow results, or wondered if you were the problem —...

This episode is the first part to a series where we zoom out and look at the big picture of different online business models. Not the hype, not the “start today, get rich tomorrow” stories… but the real models that real people use every day to build income — from creatives, corporate alumni to busy parents, to total beginners.

You’ll hear:
✨ The 5 most common online business models (with pros, cons & real-life examples)
✨ The truth about affiliate marketing, drop shipping, digital products, services/VA work, and my personal business model - 'Partner Marketing'
✨ How to choose the best...

You’re putting in effort… but if feels like nothing’s really happening?
It's like you’re posting, learning, trying — and still wondering, “Is this even working?”

Today’s episode is your gentle reminder that yes — it (most probably) is.

Inside this short and encouraging episode, we walk through 7 subtle but powerful signs that your business is growing… even if the results aren’t loud yet.
From mindset shifts and tiny wins, to showing up again after a pause — these are the things that quietly build a long-term, sustainable online business.

If you’re in a slow seas...

Marketing doesn’t have to be loud, exhausting, or overwhelming.
Today’s episode is all about quiet marketing — the gentle, sustainable strategies that keep working in the background while you live your life.

Inside, you’ll learn:

Why Pinterest is your silent long-term traffic engine

How SEO turns your content into evergreen discoverable assets

The magic of automated emails

How to create evergreen social content you can rotate

How genuine relationship marketing builds trust that lasts

If you’re tired of pressure, algorithms, or “being everyw...

Feeling overwhelmed by your online business?
In today’s episode, we’re breaking down five simple systems that make your business run smoother, calmer, and much more efficiently — without complicated software or long planning sessions.  Inside this episode, you’ll learn:

How to build a “future-you” content folder

The 15-minute weekly routine that brings instant clarity

Automation tips so you stop repeating the same tasks

How weekly theme blocks give structure (without pressure)

How to identify your 20% high-return tasks

These systems are simple… but powerful.
They’ll help you...

Ever feel stuck in that messy middle — the space between starting something exciting and actually seeing results? It's all too familiar.
In this episode, we're talking about how to stay consistent when life gets complicated, how faith can steady you in the waiting, and why small steps count more than you think. Because you’re not failing, you’re forming.  

🎯 Why consistency doesn’t mean perfection

🧘🏼‍♀️ How to stay faithful and grounded when life feels overwhelming

✅ Practical habits for showing up, even when it’s messy

🪶 How the waiting seasons can prepare you for what’s next<...

Have you ever caught yourself saying, “I could never do that”? Maybe it’s learning a new skill, starting a business, or putting yourself out there.

You’ll hear about:
💡 Why “I can’t” is rarely true and how to reframe it, with empowering questions
🔥 The connection between passion and endurance (and how to keep going when excitement fades)
🌱 How faith and visualization help you grow into your purpose
💬 Why it’s time to redefine success and expand your comfort zone

You already have what you need to begin now; it’s time to put a demand on your...

Numbers don’t lie... but they can liberate you!
If tracking stats feels boring or overwhelming, this episode will change your mind. 💡

Veronica shares how understanding just a few simple metrics: money, marketing, and time, can help you make smarter business decisions, reduce stress, and actually grow your creative business more effectively. Whether you sell on Etsy, Ravelry, Shopify, or run your own online venture, you’ll learn how to track what matters (and skip what doesn’t).

✨ Practical, simple, and made for creatives who’d rather be crafting than calculating.

🎧 Tune in to Creative B...

Ever wondered how creative entrepreneurs manage to juggle multiple businesses — and still have time to live?

In this episode, Veronica sits down with Lyra, a fellow business partner and creative entrepreneur who’s found the perfect blend of hands-on business, parallel to a second stream with automated flow.

From running a Shopify store and printing t-shirts for clubs and churches, to building an automated online business that works quietly in the background — her story is a beautiful example of how passion and smart systems can work together.

We talk about:

✨ How she first...

Still buzzing from the online business conference in Germany!
In this mini-episode, I share 3 areas that can shift everything: keep learning, share what you know, and show up - even when you don’t feel ready. Growth happens when you do. 🌱 
Online business growth, Entrepreneurship mindset, Female entrepreneurs

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🔗 Links & Resources:

Connect with me on:

Facebook: @vekija...

What if your love for handmade goods could spark a community event that sellers and shoppers talk about long after the doors close?

In this episode, I take you behind the scenes of my own journey organizing unique “sell-out-of-a-suitcase” style craft markets where creativity, community, and even cinnamon rolls all came together.

You’ll learn:

How to crunch the numbers so your market is profitable and affordable for sellers.

Why location and atmosphere matter more than you think (and how to get both right).

Smart marketing strategies to attract both v...

What if feeling like a fraud was actually proof you’re on the right track?  I don't know about you, but I have definitely felt it.  Like any moment, someone’s going to “find you out”? That’s imposter syndrome — and it’s way more common than you think.

In this episode, I share how imposter syndrome has shown up in my own journey (from airline offices to photography studios to online business), and why I’ve come to see it not as a weakness, but as proof of growth. If you’ve ever felt like you don’t belong, you'll...

We can’t actually manage time - it keeps moving no matter what we do. But what we can do is steward it. Stewardship means caring for our time, being intentional with it, and choosing how we spend it. It's about how shifting from time management to time stewardship helps to focus on what really matters.
We'll share powerful stories from people in our business who, despite crazy schedules, found pockets of time to build online businesses that completely changed their lives. If you’ve ever said, “I don’t have time,” this one’s for you!
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🔗 Links...

Everyone talks about work-life balance, but let’s be real — it rarely works out that way. Some days are all work, some days are all life, and balance feels impossible. That’s why I’ve learned to focus on harmony instead — building a rhythm that actually supports my lifestyle. In this episode, I’m sharing 7 adjustments I made to create more work-life harmony.
These changes made life more harmonious, peaceful, and sustainable. If you’ve been chasing balance and always coming up short, this episode will give you practical, real-life ideas to create harmony in your own business and life.
...

How about an effective exercise to clarify which direction your business could go?

In this episode, I share how to clarify your business idea using my MI-MAP (My Identity Map) exercise to connect your strengths, struggles, experiences, and wins to explore what your (possible) business can be built around.

We’ll talk about how to avoid distractions that hinder you and keep you tempted to start something new before you even got going with the project you had already started, and why consistent daily steps matter more than quick wins.

You’ll also lear...

Feeling stuck or overwhelmed in your business?
In this episode, we walk through a 6-𝙎𝙩𝙚𝙥 𝙎𝙢𝙖𝙡𝙡 𝘽𝙪𝙨𝙞𝙣𝙚𝙨𝙨 𝘼𝙪𝙙𝙞𝙩 to help you see what’s working, what’s not, and where to focus next.
You’ll learn how to:
1 - evaluate if your business still fits your strengths
2 - clarify your audience
3 - refresh your offers
4 - improve your visibility
5 - track your money and
6 - simplify your systems.

With quick fixes you can start today. This reboot framework will help you clear the clutter, regain clarity, and take confident steps toward growth - AND build new momentum into your business today.
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Belief isn’t just “nice to have” in business—it’s the foundation that holds everything together.

In this episode of Crafter’s Online Business Playbook, we’re diving into how faith, mindset, and daily habits shape your success as an entrepreneur. From shifting out of the employee mindset to creating routines that reinforce your confidence, you’ll learn how to protect your peace, grow your resilience, and keep showing up for your vision—no matter what.

Is your mindset helping you build the business and life you truly want—or holding you back?

In this episode, we explore 6 core mindset shifts that every entrepreneur needs to grow a business that’s not just profitable—but peaceful and fulfilling too.

This isn’t another productivity talk. It’s about uncovering your natural gifts, recognizing excuses, building momentum even after failure, and learning how to say no… so you can say YES to what matters most.

You’ll hear personal experiences, real lessons from hard seasons, and encouragement to design a life and busin...

Is your passion still fueling you—or draining you?
In this very first episode, I’m sharing my personal story of how I turned burnout, financial pressure, and creative fatigue into a business that finally supports me, more than I thought it could, and what I love to do.

Whether you’re a knitter, maker, Etsy or Ravelry shop owner, or blogger with big dreams and limited time, this episode is for you. I’ll take you behind the scenes of my journey from corporate stress and underpaid creative work to building a second income stream that bro...

Whether you’re a creative maker, Etsy or Ravelry shop owner, blogger or have an online shop or business with big dreams and limited time, this podcast is for you. My journey went from corporate stress and underpaid creative work to building a second income stream that brought peace, purpose, and freedom back into my days - creating space to peacefully work on my passion projects without stress or time pressure.

This isn’t a get-rich-quick story. It’s about building something steady, simple, and legacy-building and long-lasting, which is aligned with your life.

If you’ve...