The 100 Marketers Project

In this episode of the 100 Marketers Project, we’re joined by Ashley Cavazos and Shaun Kniffin of NCM Associates to unpack what’s really happening inside dealerships today — and what leaders need to pay attention to next.

Both Ashley and Shaun bring a unique perspective to the conversation, having previously served as marketing directors inside dealerships, giving them firsthand experience with the day-to-day realities of dealer operations, internal challenges, and performance pressures. Now at NCM, they work closely with dealers across the country, offering a rare blend of practical, in-store experience and high-level operational insight.

This e...

Duration: 00:57:50

In this episode of The 100 Marketers Project, we sit down with Adeline Fusco, Marketing Director for Keeler, an eight-dealership automotive group spanning Connecticut and New York.

Adeline shares what it’s really like managing marketing across luxury brands like BMW and Genesis, and why people-first, human content has become one of her most powerful growth drivers. From building trust through employee-focused organic social, to running motorsports events, email campaigns with 30%+ open rates, and navigating brand awareness challenges for emerging luxury brands, this conversation is packed with real-world insights.

We also dive into:

Why organic so...

Duration: 00:37:48

🎙 Episode 16 — Tyler Stout, Director of Vibes and Chaos Creation at Bob Smith BMW 

In this episode of the 100 Marketers Project, we sit down with Tyler Stout — the self-proclaimed “Director of Vibes and Chaos Creation” at Bob Smith BMW.

Tyler’s career path spans selling cars, Shift Digital, Stream Companies, OEM partnerships, and now leading revenue-driving strategy across sales, service, marketing, and ops at a high-performing BMW & MINI store in Calabasas.

In this episode, Tyler breaks down:

How dealership marketers should actually think about revenue, not vanity metricsWhy first-party data + CDP is...

Duration: 00:41:10

🎙 Episode 15 — Nathanael Greklek, Corporate Brand Director at Mohawk Auto Group

In this episode of 100 Marketers, we sit down with Nathanael Greklek, Corporate Brand Director at Mohawk Auto Group—one of the most creative, progressive, and community-driven dealership groups in the industry.

Nathanael shares how he went from delivery specialist to building a full in-house content team responsible for some of the most viral dealership videos on TikTok and beyond. From their “Office-style” series that exploded online, to building a brand that customers trust long before they step foot in the showroom, Nathanael r...

Duration: 00:50:35

🎙 Episode 14 — Kate Downing, COO of Williams Auto Group

In this episode of 100 Marketers, we sit down with Kate Downing, COO of Williams Auto Group, for a candid look at how modern dealerships are evolving from the inside out.

Kate shares her journey from agency-side marketer to dealership COO, the lessons she learned along the way, and how she blends advertising, operations, and customer experience to drive real results across multiple rooftops.

We dive into:
 • How nimble, family-owned groups can outmaneuver large publics
 • Why in-house marketing still gives...

Duration: 00:42:18

In this episode, we sit down with Sivia Sasa, Internet Sales & Marketing Director at Mac Haik Ford Lincoln, for one of the most refreshingly honest conversations in automotive marketing. Sivia breaks down what 30 years in sales — including 18 in auto — have taught him about strategy, culture, vendor relationships, and why most dealers still chase the wrong metrics.

Topics we cover in this episode:

How Sivia climbed from Internet Manager to Director — and how the role has evolvedWhy holistic marketing beats chasing KPIs or “silver bullet” tacticsThe real ROI behind email to past customers (and why tracking d...

Duration: 00:40:27

🎙 Episode 12 — Brandon Price, Digital Marketing Director at Cavender Auto Family

In this episode of 100 Marketers, we sit down with Brandon Price, Digital Marketing Director for the Cavender Auto Family, to unpack how he scaled marketing across twelve brands and seventeen rooftops. Brandon shares his journey from selling cars and working the service drive to leading a fourteen-person in-house marketing team that functions like a full-service agency.

Listeners will learn how Cavender Auto approaches dealership acquisitions, integrates new stores into the family, balances branding and lead generation, and innovates vehicle acquisition directly from service drives. Brandon also...

Duration: 00:35:06

🎙 Episode 11 — Michael “Mouch” Moushon, Marketing & Technology Director at Jenkins Auto Group

In this episode of 100 Marketers, we talk with Michael Moushon, known in the industry as “Mouch,” about balancing data, technology, and people inside a fast-growing automotive group. As the Marketing & Technology Director for Jenkins Auto Group, Michael shares how he manages marketing across multiple rooftops, integrates new stores, and builds smarter systems for collaboration, data, and customer experience.

He opens up about the realities of being a “one-man band,” how to navigate vendor relationships, and why empowering people at the store level is key to long-te...

Duration: 00:28:50

🎙️ Episode 10 – Scott Skougard, Marketing Director at Roseville Kia

Podcast: The 100 Marketers Project

Hosts: Andrew Street (DealerOMG), Matthew Davis (TradePending)

In this episode of The 100 Marketers Project, we sit down with Scott Skougard, Marketing Director at Roseville Kia, who’s redefining what it means to run a dealership marketing operation.

Scott shares how his store went from 23rd to 1st in their district in just 60 days, and the mindset, training, and unconventional marketing strategies that fueled the turnaround. From hand-coding his own website to prioritizing authentic...

Duration: 00:46:50