FFS: Fitz & Franson Show

Most sales problems aren’t sales problems.
They’re leadership problems.

In Episode 4 of the Dealer Growth Series, Fitz & Franson walk through how to prepare your sales leadership and sales team for growth before the pressure hits.

You’ll learn:

The KPIs sales leaders should track dailyHow accountability actually creates freedomWhy close rates drop when financing isn’t adoptedHow to build a culture of continual improvementWhy sales reps need to run their role like a business

This episode is for owners and leaders who are tired of guessing, firefigh...

Duration: 00:37:09

In today’s episode, Fitz & Franson bring on Bill Fay, one of the earliest Powrful Media team members and a veteran account manager who’s seen the entire evolution of Facebook and Google ads from 2020 to today. 

Bill shares:
 • Why competition in home improvement has skyrocketed
 • Why creative variety now beats “the one magic ad”
 • How to calculate a real marketing budget
 • The difference between leads, appointments, and profit
• How Powrful’s team covers the equivalent of 3.15 full-time employees on your page
• Why you should avoid “Google experts” who don’t know your...

Duration: 00:37:14

In Episode 3 of the Elite Growth Accelerator, Fitz & Franson break down the two systems that drive predictable, profitable growth:

🔥 Finance Integration

• Consumer affordability data
 • Why cash-only strategies cost jobs
 • The psychology of payments
 • Simplifying programs for your sales team

🔥 Marketing Strategy for Profitable Growth

• Using historical data to predict the seasons
 • How to divide traditional, non-traditional & experimental budget
 • KPIs that actually matter
 • Why going dark kills momentum
 • The power of flash sales

If you want clarity and confidence hea...

Duration: 00:58:26

Episode 2 is OUT NOW!
Building Your 2026 Roadmap: Reverse Engineering for Success

Most owners pick a number and hope.
 Smart owners reverse engineer it.

In this episode, Fitz & Franson break down how to create a real, predictable roadmap for 2026 by starting with your profit goal and working backwards. Clear, practical, and no-BS—this one sets the tone for your entire year.

🎧 Listen or Watch Anywhere:

📺 YouTube → https://www.youtube.com/@fitzandfransonshow

🎧 Spotify → https://open.spotify.com/show/2Yra40xvXxnV9iuP86P2dR

🍎 Appl...

Duration: 00:50:23

Welcome to Week 1 of Dealer Growth: The 6-Week Plan — the Fitz & Franson series built to help home-improvement and concrete-coatings business owners grow smarter, calmer, and more profitably.

In this episode, we break down the real foundation of business growth: planning and budgeting with clarity. Most owners operate on instinct and effort, not on numbers and structure. That works… until it doesn’t. If you’ve ever felt stuck, stressed, or unsure why the business isn’t scaling, this is where everything starts to make sense.

We cover:
 • The key numbers every dealer...

Duration: 00:45:58

Stop scaring your customers with fees and confusing financing. AJ Wilson breaks it down.

 Fitz and Franson sit down with AJ Wilson from Penntek to expose one of the biggest sales killers in home improvement: confusion. From hidden fees to awkward financing conversations to overcomplicated pricing structures, most dealers don’t realize they’re scaring buyers away before the sale even starts.

AJ shows how the top 1% simplify the entire customer experience. Price clearly. Finance cleanly. Build trust. Close more.

If you want a smoother sales process and happier customers, this episode is a mus...

Duration: 00:37:04

What does it really take to build a business that outlives you?

In this episode, Fitz & Franson sit down with Steve Dodge, owner of Platinum Concrete Coatings in Forest Hill, Maryland, to unpack what he’s learned over two decades of entrepreneurship.

Steve started as a painting contractor at 38 years old and turned that leap of faith into a thriving coatings business built on loyalty, learning, and love for his people. From teaching his crew math on Wednesday mornings to rebuilding his sales culture from the ground up, Steve sh...

Duration: 00:40:43

What does it really take to build a business that outlives you?

In this episode, Fitz & Franson sit down with Steve Dodge, owner of Platinum Concrete Coatings in Baltimore, MD, to unpack 25 years of lessons from running a lifestyle business to building a true legacy company.

Steve shares how he:

Turned installers into artists by teaching math and mindsetRebuilt his sales culture after painful turnoverLearned that culture beats control every timeStarted thinking early about his exit strategy and legacyBuilt a family-first business where people stay for 20+ years

“If you tr...

Duration: 00:52:23

When everything feels like it’s falling apart, leaders have two options — sit in the mess or pick up the shovel.

In this episode, Fitz & Franson talk about what it really means to take ownership when things get hard. From burnout and frustration to the mental traps that keep us stuck, this conversation dives deep into mindset, motivation, and the moments that define leadership.

You can’t control everything — but you can decide to move forward.

🎧 Listen now and start shoveling.

#Leadership #Mindset #Motivation #BusinessGrowth #FitzAndFransonShow

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📩 Connect with us:
info@powrful.com

💼 Want to work with us or sponsor the show?
Email: ja...

Duration: 00:40:03

In this episode, Fitz and Franson break down emotional intelligence in leadership for business owners, sales leaders, and anyone managing people in high-stress environments. From the “Fantasy Football Syndrome” that makes us fake-listen, to why slowing down is the real leadership superpower, this conversation gets raw, funny, and practical.

They dig into how to:
✅ Coach your people beyond checklists and scorecards
✅ Build trust by listening to understand, not to reply
✅ Recognize your own bias before you lead others
✅ Handle chaos without burning out
✅ Ask better questions that create ownership and buy-in

It’s a no...

Duration: 00:35:29

Most people have great ideas about where they want to go — but few have a real plan to get there. In this episode of The Fitz & Franson Show, Matt and Jay break down the truth about goal setting, why most people fail at it, and how to create goals that actually work in real life and business.

From coaching sales reps to leading teams, they share practical ways to make your goals repeatable, measurable, and attainable — and how to keep the momentum going even when life gets messy. You’ll also hear real-world examples of how sm...

Duration: 00:39:54

What separates a winning ad from one that flops? In this episode, Fitz and Franson break down the psychology, strategy, and structure behind ads that actually convert. From understanding the homeowner’s mindset to crafting offers with urgency, clarity, and emotion, they reveal the formula that turns clicks into customers.

You’ll learn how to:
 • Use the “POWRFUL” ad formula to build high-converting campaigns
 • Write messaging that connects with real people, not just algorithms
 • Balance brand awareness with direct response strategies
 • Create urgency and value without sounding pushy

🎯 Great ads aren’t about tricks—they’re ab...

Duration: 00:44:23

In this episode of the Fitz & Franson Show, we sit down with Liz Berman, General Manager at DiStefano Brothers Concrete Coatings
 — a Penntek Concrete Coatings dealer leading the way in Rhode Island, Connecticut, and Southeastern Massachusetts.

Liz shares her journey from running a Chamber of Commerce to building one of the fastest-growing concrete coatings divisions on the East Coast. From working side-by-side with her husband Tony, to scaling from 1 crew to 13+, Liz reveals what it takes to lead a team, build culture, and keep growth smart — without losing the trust of customers or employees.

🔥 Highligh...

Duration: 00:53:48

💡 Most meetings suck—but they don’t have to.

In today’s episode of the Fitz & Franson Show, we break down what makes a meeting actually worth it: clarity, engagement, accountability, and structure that drives momentum instead of draining energy.

If your meetings feel like a waste of time, this one’s for you.

#Leadership #Teamwork #Productivity #BusinessGrowth #SalesStrategy #MeetingTips #WorkplaceCulture

———————————————————————————————————————
📩 Connect with us:
info@powrful.com

💼 Want to work with us or sponsor the show?
Email: jay@powrful.com

🚀 Want to work with Matt to scale your business?
See how he helped grow a $4M company to $20M → https://powrful.c...

Duration: 00:47:34

On the Fitz & Franson Show, major organizational changes often look like overhauling processes, reshaping sales culture, and sometimes losing teams before rebuilding with the right people. Businesses typically move through production → marketing → sales → people, but scaling demands can disrupt that flow. Success requires clear communication, intentional hiring, fixing processes first, and strong leadership to guide the transition.

———————————————————————————————————————
📩 Connect with us:
info@powrful.com

💼 Want to work with us or sponsor the show?
Email: jay@powrful.com

🚀 Want to work with Matt to scale your business?
See how he helped grow a $4M company to $20M → https://powrful.com/the-powrful-method-582640

Matt's emai...

Duration: 00:48:39

In this engaging episode of the Fitz & Franson Show, Jay and Matt welcome Bill, a seasoned sales leader with an impressive journey from welder to VP of Sales at Tundra Land Home Improvements. Having met at a Jacuzzi conference, Bill brings invaluable insights into the world of home improvement sales.

Listen as he shares how prioritizing customer connections shaped his career and emphasizes the importance of nurturing leadership within sales teams. Discover effective training strategies that set clear expectations for success through structured schedules and consistent practice.

Jay and Matt dive into the critical role...

Duration: 01:07:59

Welcome back to the Fitz and Franson Show! In today's episode, Jay Franson and Fitz are joined by Jon Zimmerman as they discuss essential sales strategies for 2025. They emphasize the importance of storytelling, building trust, and creating emotional connections with customers. Join us as they explore how spending more time with clients can lead to better relationships and increased sales.

Key Highlights:

The significance of slowing down to build rapport with customersFocusing on emotional benefits rather than just features in salesStrategies for confidently asking for businessThe role of sales management in nurturing effective sales...

Duration: 00:43:15

The Fitz and Franson Show is a dynamic podcast where hosts Jay Franson and Matt Fitzgerald delve into various business strategies, focusing on real-world applications and insights. In the episode titled "Navigating Sales and Marketing Challenges," they address the complexities of managing sales during slow periods and transitional seasons; sometimes in markets that are saturated with competition.

This episode of the Fitz and Franson Show serves as a valuable resource for anyone looking to enhance their sales strategies in a competitive market. With a focus on practical solutions and real-world experiences, it aims to motivate and equip...

Duration: 00:41:07

The Fitz and Franson podcast episode featuring Barry Hakes delves into various topics relevant to the fitness industry, sales strategies, and personal development. Barry Hakes, known for his expertise in fitness and business, shares valuable insights that can help listeners navigate challenges in their professional lives.

This episode serves as a valuable resource for managers and entrepreneurs looking to enhance their skills and adapt to changing market conditions. Barry Hakes' insights are not only practical but also inspiring, making this episode a must-listen for anyone in the industry.

———————————————————————————————————————
📩 Connect with us:
info@powrful.com

💼 Want to work with us or sponsor the show?
Email: jay@powrful.c...

Duration: 00:47:51

In this episode of the Fitz and Franson Podcast, the hosts delve into the challenges and strategies associated with navigating sales downturns. The discussion focuses on practical approaches that sales leaders and teams can adopt to maintain morale, adapt strategies, and ultimately drive performance during tough economic times.

———————————————————————————————————————
📩 Connect with us:
info@powrful.com

💼 Want to work with us or sponsor the show?
Email: jay@powrful.com

🚀 Want to work with Matt to scale your business?
See how he helped grow a $4M company to $20M → https://powrful.com/the-powrful-method-582640

Matt's email: matt@powrful.com

Knock today down...

Duration: 00:49:35

In this insightful episode of the Fitz and Franson podcast, the hosts delve into the complexities of personal and professional growth, particularly in the context of leadership and family businesses. The discussion is anchored around the idea that the skills and strategies that have brought individuals success in the past may not be sufficient for future challenges.

———————————————————————————————————————
📩 Connect with us:
info@powrful.com

💼 Want to work with us or sponsor the show?
Email: jay@powrful.com

🚀 Want to work with Matt to scale your business?
See how he helped grow a $4M company to $20M → https://powrful.com/the-powrful-method-582640

Matt...

Duration: 00:52:42

In this episode of the Fitz & Franson Show, hosts Jay Franson and Matt Fitzgerald tackle the pressing issue of how to manage slow sales periods, particularly during seasonal transitions like back-to-school. They discuss the importance of data-driven decision-making, emphasizing the need to track key performance indicators (KPIs) to identify trends and address challenges effectively.

Join them as they share strategies for maintaining team morale during tough times, fostering open communication between sales and marketing departments, and encouraging a mindset focused on continuous improvement. This episode is packed with actionable insights for business owners and sales professionals looking...

Duration: 00:49:35

In this special episode of the Fitz & Franson Show, we welcome Justin Plante, owner of Epic Concrete Coatings, as he shares his journey and insights on building a culture of continuous improvement within his team. With locations in Fargo and Sioux Falls, Justin discusses the importance of investing in training and development, the challenges of operating in a seasonal market, and how to maintain a motivated workforce.

Join us as we explore strategies for enhancing team performance, fostering communication, and ensuring that every member feels valued. This conversation is essential for business owners looking to cultivate a...

Duration: 00:53:53

In this episode of the Fitz & Franson Show, Jay Franson and Matt dive into the complex world of pricing strategies, exploring how sales and marketing teams can collaborate to create value for both businesses and customers. They discuss the challenges of price adjustments in a competitive market, the importance of effective communication in conveying value, and how to position your brand to attract the right clientele.

Join us as they share insights on market positioning, brand perception, and practical tips for navigating customer conversations about pricing. This episode is essential for business owners looking to enhance their...

Duration: 00:58:23

In this engaging episode of the Fitz & Franson Show, we delve into the critical role of sales managers and how they can transform sales teams. Join Jay Franson and Matt as they discuss when to hire a sales manager, the importance of self-awareness in leadership, and the balance between competition and teamwork within sales cultures.

Discover practical strategies for fostering effective communication and understanding team dynamics that lead to success. This episode is packed with actionable insights for business owners and aspiring managers alike, providing a roadmap to build high-performing sales teams.

Tune in...

Duration: 00:48:34