Best of LinkedIn: Strategic B2B Marketing

Orchestrating Strategy, Clean Data, and Human-Centric AI to Enable the Next Era of Marketing Execution

We curate most relevant posts about MarTech Insights on LinkedIn and regularly share key takeaways.

This edition outlines a fundamental shift in marketing for 2026, moving from a focus on individual tools to a strategy of system orchestration and data quality. Industry experts emphasise that while AI is a powerful catalyst for productivity, its success depends on human-centric strategy, clean data foundations, and cross-functional alignment. There is a clear transition from traditional lead generation toward loyalty-driven lifecycle marketing and Answer Engine Optimisation. Leaders...

From Hustle to System: Engineering AI-Native GTM for Predictable Growth

We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways.

This edition collectively explores the evolution of go-to-market (GTM) strategies as they transition from manual, volume-based tactics to highly engineered systems. Experts emphasize that startup failure often stems from strategic misalignment rather than product quality, advocating for a shift toward signal-based outreach and AI-native architectures. A central theme is the rise of the GTM Engineer, a hybrid role that uses tools like Clay and agentic AI to automate complex data workflows and create...

From Booth Traffic to Buying Signals: Engineering Events for Pipeline, Personalisation, and Long-Term Growth

We curate most relevant posts about Field Marketing on LinkedIn and regularly share key takeaways.

This edition outlines strategic event leadership for 2026, shifting focus from mere logistics to meaningful human connection and measurable business impact. Industry experts highlight the transition of events into integrated content engines and revenue drivers, particularly through the adoption of AI as essential infrastructure for personalised engagement. High-profile acquisitions, such as Cvent’s purchase of Goldcast and ON24, signal a significant move toward consolidated tech ecosystems that prioritise post-event da...

The Next Era of ABM: Hyper-Personalisation, Buying Committees, and AI-Powered Intent as the New Growth Engine

We curate most relevant posts about Account-based Marketing on LinkedIn and regularly share key takeaways.

This edition provides a collection of industry insights provides a comprehensive blueprint for modern B2B strategy, focusing heavily on the evolution of Account-Based Marketing (ABM) in 2025 and 2026. The contributors emphasise a shift away from "spray-and-pray" tactics toward hyper-personalisation, where success is driven by mirroring prospect pain points and utilizing AI-driven intent signals. Key themes include the necessity of sales and marketing alignment, the transition from...

From Agentic Marketing to AI-Driven Sales: Building Human-Centric Growth in the 2025–2026 Era

We curate most relevant posts about AI in B2B Marketing on LinkedIn and regularly share key takeaways.

This edition collectively explore the fundamental shift toward agentic marketing and the evolution of AI-driven sales development. Experts emphasise that while autonomous AI SDRs offer immense scale, their success depends entirely on a solid data foundation and a "human-in-the-loop" strategy to prevent generic spam. The text highlights a transition from traditional SEO to Generative Engine Optimisation, where brand visibility is increasingly determined by how AI models cite co...

Employee-Led LinkedIn Growth: Algorithm-Smart Content, Authentic Advocacy, and Trust-Driven B2B Influence for 2025–2026

We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways.

This edition offers a comprehensive guide to LinkedIn strategy and B2B marketing, with a dominant focus on employee advocacy and adapting to new algorithms. Several authors emphasise that employee advocacy is non-negotiable for reach and trust, often outperforming corporate pages because the platform favours authentic human voices. A core theme is the shift from network-based to interest-based algorithms (like 360Brew), demanding that content creators focus on niche relevance, ex...

Next-Gen Partner Ecosystems: Automated Co-Sell Motions, Marketplace-Led Growth, and Scalable Revenue Attribution

We curate most relevant posts about Channel Marketing on LinkedIn and regularly share key takeaways.

This edition provides a comprehensive overview of the rapid evolution and strategic direction of partner ecosystems and channel strategies within the technology sector, particularly concerning cloud hyperscalers and B2B SaaS. A primary focus is on the crucial shift from manual, time-consuming partner management, where partner managers act as “human APIs”, to automation and AI-driven systems for activities like deal syncing, attribution tracking, and enablement. These sources consistently highlight the incr...

Next-Gen Partner Ecosystems: Automated Co-Sell Motions, Marketplace-Led Growth, and Scalable Revenue Attribution

We curate most relevant posts about Channel Marketing on LinkedIn and regularly share key takeaways.

This edition provides a comprehensive overview of the rapid evolution and strategic direction of partner ecosystems and channel strategies within the technology sector, particularly concerning cloud hyperscalers and B2B SaaS. A primary focus is on the crucial shift from manual, time-consuming partner management, where partner managers act as “human APIs”, to automation and AI-driven systems for activities like deal syncing, attribution tracking, and enablement. These sources consistently highlight the incr...

Aligning Strategy, Data Quality, and Adaptive AI to Power the Next Generation of Marketing Execution

We curate most relevant posts about MarTech Insights on LinkedIn and regularly share key takeaways.

This edition gives a comprehensive overview of the evolution and challenges within the MarTech industry, emphasizing the transformative impact of artificial intelligence and agentic AI. Experts highlight that MarTech is essential for scaling businesses, automating routine tasks, and driving marketing efficiency, calling for a shift from fragmented tech stacks to unified, intelligent systems such as marketing intelligence stacks. A central theme is the need for high-quality, well-governed...

From Tactics to Architecture: How AI and GTM Engineering Are Rebuilding the Modern Go-to-Market System for Signal-Led, Scalable Growth.

We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways.

This edition provides a comprehensive overview of the rapid evolution in Go-to-Market (GTM) strategy, primarily driven by the emergence of AI and GTM Engineering. A central theme is the shift from siloed, manual GTM functions to a systematic, integrated approach, often referred to as a GTM Operating System, that unifies sales, marketing, and customer success. Several authors highlight the need for clean data and...

The 2026 Event Shift: From Transactions to Trust, From Digital Noise to High-Intent, In-Person Growth

We curate most relevant posts about Field Marketing on LinkedIn and regularly share key takeaways.

This edition provides a comprehensive look at the modern event industry, stressing the need to shift focus from transactional metrics to genuine audience value and measurable revenue impact. Multiple experts advocate for prioritizing in-person, experiential marketing to build trust and deep relationships over relying solely on digital channels, with one trend suggesting that smaller, intimate events are proving highly effective. A major topic is the importance of strategic...

Building Modern ABM: Turning ICP Discipline, Buyer Intelligence, and Human-Centric Engagement into Scalable Revenue Impact

We curate most relevant posts about Account-based Marketing on LinkedIn and regularly share key takeaways.

This edition provides a comprehensive overview of the current state and future direction of Account-Based Marketing (ABM), emphasising its evolution from a marketing tactic to a strategic commercial operating system. A central theme is the critical need for deep alignment between sales and marketing to ensure coordinated and consistent engagement across the entire customer lifecycle, rather than operating in isolated silos. The texts heavily discuss the transformative...

How AI accelerates GTM execution through human-in-the-loop sales, deeper customer intelligence, and integrated marketing systems that convert strategy and data hygiene into measurable impact

We curate most relevant posts about AI in B2B Marketing on LinkedIn and regularly share key takeaways.

This edition provides collected insights detail the rapidly evolving landscape of Artificial Intelligence within Go-to-Market (GTM) strategies, focusing heavily on sales and marketing automation. A dominant conversation surrounds the use of AI Sales Development Representatives (SDRs), with many experts agreeing that AI must serve to amplify and augment human teams, demanding a strategic "human-in-the-loop" approach...

LinkedIn Growth Mastery: Profile Precision, Credible Engagement, and Signal-Rich POVs for 2025–2026

We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways.

This edition provides a detailed examination of advanced LinkedIn strategies for B2B professionals and sales teams aiming to maximise growth and visibility in 2025 and 2026. A fundamental component of success is rigorous profile optimisation, requiring users to transform their profiles into a living asset by ensuring the headline and experience sections are aligned with the new relevance-focused 360 Brew algorithm. Multiple experts stress the critical importance of the Social Selling Index (SSI), no...

Modern Partner Ecosystems: AI-Driven Revenue Models, Marketplace Acceleration, and Fixing Attribution at Scale

We curate most relevant posts about Channel Marketing on LinkedIn and regularly share key takeaways.

This edition details a profound and rapid evolution within the partner ecosystem, transitioning from the outdated "Recruit-Enable-Retain" model toward modern data-driven revenue mechanics and measurable business outcomes, with AI emerging as the central disruptor through Microsoft’s emphasis on Frontier Firms and the use of intelligence for precision partnership orchestration via predictive scoring and targeted enablement. Cloud marketplaces like the AWS Marketplace and Microsoft Commercial Marketplace are now treated as...

B2B Marketing Awards 2025: A Night Honouring Breakthrough Campaigns, Women-Led Leadership, and the Rising Power of True Client – Agency Partnerships.

We curate most relevant posts about Strategic B2B Marketing on LinkedIn and regularly share key takeaways.

This edition provided sources are a collection of professional announcements and celebrations following the annual B2B Marketing Awards, detailing the night’s major winners and industry atmosphere. Numerous prominent agencies and in-house teams reported impressive successes, with companies such as Capgemini and Revere winning multiple Gold and Silver accolades for demonstrating creativity and strategic effectiveness across diverse campaigns, including cont...

From Fragmented Stacks to Unified Intelligence: Scaling MarTech Through Clean Data, Adaptive AI, and Seamless Execution

We curate most relevant posts about MarTech Insights on LinkedIn and regularly share key takeaways.

This edition provides a comprehensive view of the evolving marketing technology landscape, highlighting its shift toward agentic AI and stronger data governance, with experts noting that while AI agents are accelerating capabilities such as automated segmentation and real-time hyper personalised experiences, true success depends on addressing foundational challenges around poor data quality, fragmented systems, and weak operational integration; strategic moves like Adobe’s acquisition of Semrush an...

Exploring the transformation of GTM into a precision-engineered discipline, anchored in automation, buyer intelligence, and execution speed for the 2026 growth horizon.

We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways.

This edition discusses the fundamental shift occurring in Go-to-Market (GTM) strategy, stressing the transition from outdated, siloed approaches to engineered, predictable revenue systems. A central theme is the rise of GTM Engineering, a highly technical role responsible for orchestrating complex workflows, cleaning data, and leveraging specific automation platforms like Clay to accelerate performance. While acknowledging the hype, many experts agree that Artificial...

Events Evolved for 2026: Where AI, Experience Design, and Year-Round Community Turn Activations Into Measurable Growth

We curate most relevant posts about Field Marketing on LinkedIn and regularly share key takeaways.

This edition outlines a comprehensive perspective on the evolving event industry, emphasising a fundamental shift toward strategic, audience-centric planning for 2026. A major theme involves evolving measurement, where success is increasingly defined by Return on Experience (ROE) and demonstrable commercial outcomes rather than vanity metrics, prompting the development of robust scoring frameworks to assess investment value. Event technology is highlighted as essential infrastructure, with numerous experts noting that...

ABM to ABX: Turning Alignment, Buyer Signals, and AI into Scalable GTM Performance

We curate most relevant posts about Account-based Marketing on LinkedIn and regularly share key takeaways.

This edition provides a comprehensive overview of the current state and future direction of Account-Based Marketing, emphasising a critical shift toward strategic alignment and the integration of artificial intelligence. Multiple authors stress that successful ABM must move beyond generic tactics to focus on human-centred experiences and hyper-personalisation across the entire customer journey, with several noting the evolution to account-based experience. A key theme across the texts is the necessity...

Inside the AI-Driven GTM Shift: How Intelligent Agents, Clean Data, and Context Engineering Are Redefining Sales Productivity, Human Oversight, and Competitive Advantage

We curate most relevant posts about AI in B2B Marketing on LinkedIn and regularly share key takeaways.

This edition provides a comprehensive overview of the integration and strategic impact of Artificial Intelligence (AI) across sales, marketing, and Go-To-Market (GTM) operations. A central theme is the rise of AI agents and specialised tools, which are shown to augment human capabilities and automate repetitive tasks, leading to significant productivity gains and cost savings, such as replacing...

Social Selling That Scales: Clarity, Trust Building, and Algorithm-Smart Content on LinkedIn

We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways.

This edition provides a comprehensive collection of actionable insights and strategic advice focused on optimising social selling and personal branding on LinkedIn. Several experts stress the importance of profile clarity, showcasing value, and focusing on authentic relationships rather than aggressive sales tactics. A major theme is the growing significance of employee advocacy, where empowering staff to share their experiences boosts brand trust and reach, as company posts often underperform compared...

Modern Partner Ecosystems: Scaling Growth via Unified Incentives, Digital Presence, and Proactive Partner Operations

We curate most relevant posts about Channel Marketing on LinkedIn and regularly share key takeaways.

This edition provides a comprehensive overview of the modern partner ecosystem and channel strategy, emphasising a shift from traditional transactional models to collaborative, ecosystem-led growth. Several authors stress the imperative of internal alignment within companies, focusing on redesigning attribution models, incentives, and systems to reward collaborative co-selling motions rather than direct sales only. Key tactical advice includes using tools like the RACI Matrix for clarity in B2B...

AI turns MarTech into an orchestration layer, but impact still depends on unified data and disciplined cross-functional execution.

We curate most relevant posts about MarTech Insights on LinkedIn and regularly share key takeaways.

This edition offers an extensive overview of the rapid transformation of the MarTech landscape, driven primarily by the integration of Artificial Intelligence (AI) and the critical need for unified data. Multiple sources assert that AI is moving beyond simple automation to become an orchestration layer that governs entire marketing ecosystems, with Salesforce’s Agentforce and Data Cloud frequently highlighted as foundational components for real-time, pe...

A clear view on the GTM shifts that matter, from the rise of GTM Engineering to the fundamentals shaping durable revenue systems

We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways.

This edition provides a multi-faceted overview of the rapidly evolving Go-to-Market (GTM) landscape, with a heavy emphasis on the emerging, yet debated, role of the GTM Engineer. Many authors define GTM Engineering as a crucial function that bridges silos between sales, marketing, and RevOps to build scalable, automated revenue systems, often leveraging tools like Clay and n8n for orchestration. A...

Strategic Events Reimagined: How Modern Leaders Harness AI, Data, and Human Connection to Drive Measurable Growth and Executive-Level Impact

We curate most relevant posts about Field Marketing on LinkedIn and regularly share key takeaways.

This edition provides an extensive overview of the modern events industry, focusing heavily on strategic planning, technology integration, and measurable outcomes. Several authors highlight the shift of event planning from a transactional role to a strategic executive priority and stress the importance of early and intentional planning to achieve sustainable growth and brand equity. A major theme is the leverage of Artificial Intelligence...

ABM Reinvented: Turning Data, Discipline, and AI into Revenue-Aligned Growth

We curate most relevant posts about Account-based Marketing on LinkedIn and regularly share key takeaways.

This edition provides an overview of Account-based Marketing (ABM) trends and insights collected from relevant LinkedIn posts during a two-week period. The summary highlights that ABM operations are concentrating on disciplined orchestration, high-quality data, and leveraging AI to enhance execution without compromising buyer trust. Key areas of focus include refining ABM strategy by shifting from pursuing Marketing Qualified Leads (MQLs) to compounding revenue outcomes and utilising rich data for deeper research before...

The Future of ABM: ABM’s Evolution into a Strategic Operating Model

We curate most relevant posts about Strategic B2B Marketing on LinkedIn and regularly share key takeaways.

This edition provides an overview of the Global ABM Conference in London, focusing heavily on the evolving landscape of Account-Based Marketing (ABM). A central theme is the strategic shift of ABM from merely a marketing tactic to an entire operating model or Account-Based Mindset, necessitating tight Sales and Marketing alignment. Speakers and attendees widely discussed the critical role of Artificial Intelligence (AI) in enabling scale, automation, and hyper-personalisation, wh...

AI as the new sales multiplier: How intelligent systems transform prospecting, precision, and productivity without replacing the human element.

We curate most relevant posts about AI in B2B Marketing on LinkedIn and regularly share key takeaways.

This edition offers an extensive overview of the integration of Artificial Intelligence (AI) into Go-To-Market (GTM) and sales strategies, highlighting a major operational shift. A significant focus is placed on the evolution of sales roles, with many sources arguing that AI agents will not replace sales representatives but will instead act as "superpowers" or "multipliers" to enhance productivity, particularly by...

Building Influence That Converts: Relationships, Credibility, and Human-Centered Growth on LinkedIn

We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways.

This edition provides an extensive overview of current LinkedIn strategies for personal branding and social selling, universally stressing the importance of authenticity, consistency, and targeted engagement over simple volume or vanity metrics. Several contributors emphasise that success lies in building genuine relationships and providing valuable, unpolished expertise, often through commenting and direct messaging, as opposed to relying on constant posting or viral trends. While some acknowledge metrics like the Social Selling...

Ecosystem-Led Growth: Redefining Partnerships Through AI Automation, Cloud Integration, and Co-Selling Excellence

We curate most relevant posts about Channel Marketing on LinkedIn and regularly share key takeaways.

This edition offers an extensive overview of the modern partner ecosystem and go-to-market (GTM) strategies, emphasising that partnerships are now the most efficient channel for business growth. Several experts highlight the critical shift from transactional vendor relationships to strategic, co-creative collaborations that focus on shared outcomes, with successful execution requiring clear alignment, effective co-selling playbooks, and continuous enablement. A major theme across the posts is the profound impact of Artificial...

From Tool Chaos to Cohesive Intelligence: Building a MarTech Ecosystem Grounded in Data Integrity, AI Orchestration, and Operational Clarity

We curate most relevant posts about MarTech Insights on LinkedIn and regularly share key takeaways.

This edition offers an extensive overview of the evolving MarTech landscape, primarily driven by the acceleration of agentic AI and the critical need for robust data governance. A central theme is the widespread acknowledgment that many organisations are suffering from MarTech sprawl and complexity, which requires a focus on stack simplification and removing unused tools before adding new ones. Experts advocate for fixing...

From RevOps to Revenue Architecture: How GTM Engineering Redefines the Modern B2B Growth Playbook

We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways.

This edition offers extensive insights into the evolving landscape of Go-To-Market (GTM) strategies and the emerging role of the GTM Engineer, particularly in the B2B SaaS sector. A central theme is the shift from traditional sales methods to data-driven, automated systems, often leveraging AI and orchestration tools like Clay and n8n to achieve scalable, efficient outbound efforts and pipeline generation. Experts stress the importance of moving...

How Leading B2B Marketers Redefine Event Success Through Pre-Booked Meetings, ROI Alignment, and Seamless Sales-Marketing Orchestration

We curate most relevant posts about Field Marketing on LinkedIn and regularly share key takeaways.

This edition provides an extensive overview of current trends and strategic best practices in event planning, with a strong focus on maximising return on investment (ROI) in B2B contexts. A core theme highlights the shift from merely collecting contacts or focusing on aesthetics to achieving measurable business outcomes such as pipeline generation and closed deals, often by securing pre-booked, high-intent meetings rather than relying...

Account-Based Evolution: Aligning Sales, Marketing, and AI to Power Human-Centric Growth

We curate most relevant posts about Account-based Marketing on LinkedIn and regularly share key takeaways.

This edition is brought to you by our partner B2B Marketing. Don't miss out on their Global ABM Conference on 5th November: https://events.b2bmarketing.net/abmconference/home

These sources provide a comprehensive overview of the current state and future direction of Account-Based Marketing (ABM) and Account-Based Everything (ABE), drawing heavily on insights from industry practitioners. The key themes revolve around the necessity of tight alignment between...

AI meets GTM: Navigating the fine line between automation efficiency and authentic human connection.

We curate most relevant posts about AI in B2B Marketing on LinkedIn and regularly share key takeaways.

This edition provides a multifaceted overview of the rapid integration of Artificial Intelligence (AI) within Go-to-Market (GTM) strategies, particularly in sales and marketing. A dominant theme is the tension between AI for efficiency and automation, such as AI Sales Development Representatives (SDRs) and workflow agents, versus the irreplaceable need for human authenticity and context. Many authors contend that AI should serve as a force multiplier...

Unlocking Social Selling Success: Trust, Value, and Authentic Visibility on LinkedIn

We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways.

This edition offers extensive advice on social selling and personal branding on LinkedIn, emphasising that success stems from building trust and providing genuine value rather than self-promotional pitches. A recurring theme is the importance of the Social Selling Index (SSI) score, a metric LinkedIn uses to quietly grade users on their professional brand, network quality, engagement with insights, and relationship-building efforts, directly impacting visibility and organic reach. Experts stress the need...

Partnering for Scale: Embedding AI, Cloud Marketplaces, and Co-Sell Strategy into the Core of B2B Growth

We curate most relevant posts about Channel Marketing on LinkedIn and regularly share key takeaways.

This edition offers extensive insightsinto the evolving landscape of B2B partnerships, particularly emphasizing the impact of Artificial Intelligence (AI) and hyperscaler cloud platforms. Several authors stress the importance of strategic alignment, mutual trust, and robust enablement for partner activation and scalable growth, noting that relying solely on incentives and tools is insufficient. Key discussions focus on optimising content for AI discovery, redefining SaaS partnership...

From Fragmented Stacks to Intelligent Systems: Redefining MarTech Around Outcomes, Clean Data, and Workflow Design

We curate most relevant posts about MarTech Insights on LinkedIn and regularly share key takeaways.

This edition provides a comprehensive overview of the current state and future direction of Marketing Technology (MarTech), with a dominant focus on the disruptive integration of Artificial Intelligence (AI). A central theme is the necessity of moving beyond simply purchasing tools to designing intelligent systems and redesigning workflows based on clear business outcomes and clean, integrated data. Several authors highlight the challenge of data quality and alignment...

From foundations to flywheels: How data, alignment, and AI are reshaping the new era of B2B Go-to-Market execution

We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways.

This edition offers a comprehensive look at the evolution of Go-to-Market (GTM) strategy in the B2B and SaaS space, particularly emphasising the rise of GTM Engineering as a critical, data-driven discipline. Several authors highlight that traditional sales has evolved into a more scalable, automated, and AI-fuelled GTM engine, with tools like Clay frequently cited as central to this transformation. Core themes include the...

From Transactional to Transformational: Elevating Events Through Relationship-Building, Measurable Impact, and Strategic Engagement

We curate most relevant posts about Field Marketing on LinkedIn and regularly share key takeaways.

This edition provides a comprehensive overview of modern event strategy, emphasising a shift from transactional sales to relationship-driven audience experiences. Multiple authors stress the importance of prioritizing hospitality, creative engagement, and genuine human connection over forced sales pitches and generic booth setups. A recurring theme, particularly for SaaS and B2B events, is the need for measurable ROI and integrated data systems, linking offline interactions directly to Account-Based Marketing...

Advanced ABM Strategies: Turning Data, AI, and Intent Insights into Revenue-Driven Engagement

We curate most relevant posts about Account-based Marketing on LinkedIn and regularly share key takeaways.

This edition is brought to you by our partner B2B Marketing. Don't miss out on their Global ABM Conference on 5th November: https://events.b2bmarketing.net/abmconference/home

This edition offers extensive insights into the modern practice of Account-Based Marketing (ABM), consistently emphasising a shift from broad campaigns to highly strategic, data-driven systems focused on revenue outcomes. Several authors discuss ABM failures, attributing them to a...

From Automation to Authority: How Generative AI is Redefining Marketing, Sales, and Customer Trust

We curate most relevant posts about AI in B2B Marketing on LinkedIn and regularly share key takeaways.

This edition offers an extensive overview of the transformative impact of Generative AI (GenAI) on marketing and sales, with a strong emphasis on the emerging field of Generative Engine Optimization (GEO). Numerous experts assert that AI is not a replacement for human creativity but rather a powerful tool that automates repetitive tasks, enabling marketers to focus on strategy, originality, and problem-first thinking, often adopting a...

Mastering LinkedIn Influence: Building Authentic Brands and High-Impact Connections

We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways.

This edition provides extensive advice on leveraging LinkedIn for personal branding, lead generation, and sales. A recurring theme is the importance of authenticity, consistency, and focusing on high-quality engagement rather than solely chasing viral reach or algorithm hacks. Experts stress that a strong personal brand, often built through genuine human connection and sharing real experience, is crucial for attracting premium clients, with several authors providing frameworks for strategic content creation, including the DVP...

Transforming Partnerships: Outcome-Driven Collaboration, AI Integration, and Strategic Channel Enablement

We curate most relevant posts about Channel Marketing on LinkedIn and regularly share key takeaways.

This edition offers extensive insights into the evolving landscape of partner ecosystems and channel strategy, highlighting the critical shift from transactional models to deeply integrated, outcome-focused collaborations. Multiple authors emphasise that successful partnerships require clear attribution, robust enablement, and a focus on partner ROI, warning that programs lacking proper measurement infrastructure are essentially guessing. A major theme is the disruptive and opportunity-rich role of AI, with experts noting that partners are essential...

The Shift from Attendance to ROI: How Human Connection, Experience Design, and AI Drive Event Success

We curate most relevant posts about Field Marketing on LinkedIn and regularly share key takeaways.

This edition offers extensive advice on optimising event and trade show strategy, focusing heavily on improving measurable ROI beyond superficial metrics like attendance. Several authors highlight the importance of human connection, authenticity, and experience design, arguing that meaningful interactions are more valuable than flashy presentations or excessive giveaways. A significant theme is the role of technology and AI, both for streamlining event logistics (like Anca Platon...

The New GTM Era: AI-Native Systems, Clean Data, and Human-Centered Growth

We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways.

This edition offers an extensive overview of the Pavilion GTM2025 conference, highlighting key takeaways and emerging trends in the Go-To-Market (GTM) sphere. Speakers and attendees universally focused on the critical role of Artificial Intelligence (AI), with many sources discussing the necessity for future GTM operators to be AI-native, cross-functional, and P&L fluent. A major theme throughout is that the old GTM playbook is dead, requiring a shift towards AI-driven systems, data-centric...

From Tool Overload to AI Orchestration: Rethinking MarTech Through Data Quality, Integration, and Strategic Focus

We curate most relevant posts about MarTech Insights on LinkedIn and regularly share key takeaways.

This edition provides a wide-ranging overview of the current state and future direction of MarTech, data strategy, and the revolutionary impact of AI. A central theme is the challenge of MarTech tool overload, where too many systems create silos, inefficiency, and operational complexity, prompting calls for more streamlined, integrated platforms and a "strategy-first" approach. Several authors stress the critical importance of high-quality, unified customer data for successful...

Advanced ABM Strategies: Converting Engagement Signals into Growth with Precision, Collaboration, and Smart Targeting

We curate most relevant posts about Account-based Marketing on LinkedIn and regularly share key takeaways.

This edition is brought to you by our partner B2B Marketing. Don't miss out on their Global ABM Conference on 5th November: https://events.b2bmarketing.net/abmconference/home

This edition provides an extensive overview of Account-Based Marketing (ABM) strategies, execution, and common challenges in the B2B landscape. Several experts emphasize that ABM is a strategic, cross-functional commitment requiring deep alignment between marketing and...

From Gimmick to Growth Driver: Navigating AI’s Role in Go-to-Market Between Automation and Human Trust

We curate most relevant posts about AI in B2B Marketing on LinkedIn and regularly share key takeaways.

This edition provides an extensive overview of the rapid integration of Artificial Intelligence (AI) into Go-to-Market (GTM) strategies, particularly across sales and marketing functions. A central theme is the shift from viewing AI as an entertainment gimmick to recognising it as a vital tool for driving revenue, process optimization, and efficiency. While many contributors advocate for "agentic AI" and the automation of tasks li...

The LinkedIn Blueprint for B2B Growth: From Trust to Tangible Revenue

We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways.

This edition offers extensive advice on maximising success on LinkedIn, heavily focusing on social selling and personal branding strategies. Key themes include the importance of building genuine relationships and trust over generic automation or cold pitching, with several experts providing practical, actionable routines for consistent daily engagement and outreach. Furthermore, the content stresses that quality and relevance of content are superior to vanity metrics like likes, urging users to focus...

The Future of Partner Ecosystems: AI-Driven Growth, End-to-End Attribution, and GTM Alignment

We curate most relevant posts about Channel Marketing on LinkedIn and regularly share key takeaways.

This edition focuses on the evolving landscape of B2B partner ecosystems and channel strategy, highlighting the need for structure, clarity, and strategic alignment to drive revenue and growth. Multiple experts stress that traditional, spreadsheet-driven partner programs are failing, advocating instead for Partner-Led Growth motions that integrate partners into the core Go-to-Market (GTM) strategy through co-selling, co-marketing, and Partner Enablement. A significant theme is the crucial role of Artificial Intelligence...

From Booth Size to Real Impact: How Experiential Marketing, Authentic Engagement, and Smart Tech Redefine Event Success

We curate most relevant posts about Field Marketing on LinkedIn and regularly share key takeaways.

This edition offers a comprehensive look at modern event and trade show marketing strategies, consistently emphasising a shift from traditional metrics to measurable outcomes and quality engagement. Several experts highlight that effective booth design, strategic pre-show networking, and excellent staff training are far more critical for generating high-quality leads and strong ROI than simply having a large budget or booth. The texts also explore the...

Reinventing Go-to-Market: Balancing AI-Powered Agility with Human-Centered Trust

We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways.

This edition offers a comprehensive overview of evolving Go-to-Market (GTM) strategies in the age of Artificial Intelligence (AI). They highlight the shift from traditional, often inefficient, GTM playbooks to more agile, data-driven, and AI-powered approaches, emphasising the importance of signal-based outreach, niche focus, and optimised pipeline velocity. Several authors underscore that while AI offers immense potential for automation and scaling, the human element remains crucial for trust, context, and complex decision-making. The "GTM Engineer" emerges...

Data-driven MarTech integrates tools, elevates insights, and powers growth

We curate most relevant posts about MarTech Insights on LinkedIn and regularly share key takeaways.

This edition offers a comprehensive overview of current trends and challenges in the MarTech landscape, with a strong emphasis on optimising operations and leveraging emerging technologies. Several authors stress that foundational understanding and robust processes are more crucial for success than merely accumulating a vast array of tools. The integration of Artificial Intelligence (AI) is a prominent theme, transforming marketing automation, customer data platforms (CDPs), and overall customer experience, though its practical application...

Next-Gen ABM: Turning Intent Signals into Revenue Through Alignment, Insights, and Hyper-Personalization

We curate most relevant posts about Account-based Marketing on LinkedIn and regularly share key takeaways.

This edition offers a comprehensive overview of Account-Based Marketing (ABM), highlighting its evolution, key strategies, and the transformative impact of Artificial Intelligence (AI) and intent signals. Several authors emphasise the shift from broad outreach to hyper-personalised, targeted campaigns, with various playbooks detailing how to implement these, from studying ideal customer profiles to orchestrating multi-channel engagement. A recurring theme is the critical need for sales and marketing alignment and a strategic...

AI as Amplifier, Not Replacement: Balancing Automation, Human Oversight, and Brand Authority in Marketing and Sales

We curate most relevant posts about AI in B2B Marketing on LinkedIn and regularly share key takeaways.

This edition collectively discusses the transformative impact of AI on marketing and sales strategies, highlighting both its immense potential and current limitations. Several sources focus on leveraging AI for increased efficiency and productivity, from automating content creation and administrative tasks to streamlining sales outreach and lead generation. This includes detailed breakdowns of specific AI tools and their applications, along with frameworks for integrating...

From Authentic Engagement to Profile Optimization: How LinkedIn Powers the Next Wave of B2B Revenue Growth

We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways.

This edition highlights LinkedIn's crucial role as a B2B revenue engine and opportunity network, rather than merely a content platform. Many authors emphasise authenticity, consistency, and genuine human engagement – particularly through comments and direct messages as paramount for building trust and driving sales. Several experts recommend optimising LinkedIn profiles as landing pages and systematising social selling processes for predictable growth, moving beyond vanity metrics li...

The Next Era of Channel Strategy: AI Integration, Mid-Tier Partner Focus, and Agile Market Adaptation

We curate most relevant posts about Channel Marketing on LinkedIn and regularly share key takeaways.

This edition highlights the evolving landscape of partner ecosystems and channel marketing, emphasising a shift towards strategic collaboration and operational excellence for sustained growth. Several sources stress that effective partner programmes move beyond mere transactional relationships, requiring clear vision, contextual enablement, and data-driven measurement of impact rather than just activity. The integration of AI is a recurring theme, with experts noting its transformative potential in areas like...

From Products to Experiences: Redefining Event Strategies Through Technology, Human Connection, and Measurable Impact

We curate most relevant posts about Field Marketing on LinkedIn and regularly share key takeaways.

This edition offers a comprehensive look into the evolving landscape of event management and marketing. Authors emphasise the shift from traditional, product-focused events to experiential, relationship-driven strategies that prioritise measurable impact and attendee engagement. Key themes include leveraging AI and technology for efficiency, personalisation, and data analysis, along with the critical need for strategic planning, clear goals, and effective post-event follow-up to demonstrate ROI. Several experts also highlight...

INBOUND 2025: HubSpot’s AI-First Strategy and the Next Evolution of Smart CRM

We curate most relevant posts about Strategic B2B Marketing on LinkedIn and regularly share key takeaways.

This edition outlines key takeaways from INBOUND 2025, focusing on HubSpot's AI-first strategy and the evolution of its Smart CRM. It details the "Loop" growth playbook, an operating model that integrates human creativity with AI efficiency, emphasising hybrid teams. The advancements include a Smart CRM designed for flexible adoption, featuring self-updating records and streamlined views. Furthermore, the text introduces the Data Hub and Data Studio for unified data management, an...

AI-Powered GTM: Engineering Scalable Revenue Systems Beyond Traditional Strategies

We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways.

This edition collectively discusses various aspects of Go-to-Market (GTM) strategies, particularly emphasising the transformative role of Artificial Intelligence (AI) and GTM Engineering in modern business. Authors highlight the need for speed and iterative approaches over perfect planning, advocating for AI-powered lean revenue engines, automated funnels, and dynamic customer profiles. Several sources champion the emerging GTM Engineer role as crucial for building scalable, integrated revenue systems that leverage AI for tasks ranging from lead generation...

Redefining MarTech Strategy: Streamlining Stacks, Elevating Data, and Embedding AI for Sustainable Impact

We curate most relevant posts about MarTech Insights on LinkedIn and regularly share key takeaways.

This edition summarises key discussions the shift of Generative AI from hype to practical application within workflows, alongside efforts to streamline overloaded technology stacks. The document covers various MarTech domains, including AI and super agents, marketing automation, customer data platforms (CDP) and identity, analytics and measurement, advertising, sales tech and RevOps, web and conversion, and data infrastructure. Overall, the insights underscore a move towards strategic adoption of technology, data...

Precision ABM: From Target Lists to Trusted Partnerships, Where Data, Alignment, and Personalization Drive Impact

We curate most relevant posts about Account-based Marketing on LinkedIn and regularly share key takeaways.

This edition explores the multifaceted landscape of Account-Based Marketing (ABM), emphasising its evolution and strategic importance in B2B contexts. Several authors highlight that successful ABM requires a foundational shift in mindset, prioritising deep personalisation and relevance over broad, generic outreach. The discussions also address the critical role of data and technology, particularly AI, in identifying buying triggers, optimising targeting, and automating processes for enhanced efficiency and...

Balancing AI-Driven Efficiency with Human-Centric Trust in 2025 Go-To-Market and Sales Strategies

We curate most relevant posts about AI in B2B Marketing on LinkedIn and regularly share key takeaways.

This edition explores the transformative impact of Artificial Intelligence (AI) on Go-To-Market (GTM) and sales strategies in 2025, highlighting a dual perspective: the efficiency and scalability offered by AI agents versus the enduring value of human connection and trust in sales interactions. Several sources advocate for hybrid models where AI automates repetitive tasks like lead generation, data enrichment, and initial outreach, empowering human sales professionals to focus on relationship...

How Employee Advocacy and Social Selling Redefine B2B Growth in the Age of LinkedIn and AI

We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways.

This edition explores the multifaceted concept of social selling and employee advocacy, primarily focusing on the LinkedIn platform. Many authors highlight that social selling is fundamentally about building authentic relationships and providing value, rather than direct product pushing, while others emphasize the importance of measuring total sales achieved from social selling rather than just vanity metrics. Several pieces advocate for employee advocacy as a powerful...

The Future of Partnerships: AI Integration, Customer-Centric Compensation, and Scalable Ecosystems

We curate most relevant posts about Channel Marketing on LinkedIn and regularly share key takeaways.

This edition discusses various facets of optimising and managing partner ecosystems within technology and B2B sectors. A key theme highlights the strategic importance of partnerships for revenue growth and market entry, with several authors emphasising that partnerships should be treated as a priority, not an afterthought. There is significant discussion around improving partner programmes, including moving away from traditional tiering to points-based compensation models that reward a broader range of...

From Planning to Partnerships: Redefining Event Success with Strategy, Creativity, and Technology

We curate most relevant posts about Field Marketing on LinkedIn and regularly share key takeaways.

This edition offers a comprehensive look at modern event and trade show strategies, highlighting the critical role of partnerships, especially between event managers and sales teams, for achieving strong ROI. Several authors emphasize that success hinges on meticulous pre-event planning and robust post-event follow-up, rather than just flashy booths or large budgets. Experiential marketing, creativity, and innovative uses of technology, including AI, are presented as key drivers for engaging attendees...

From Silos to Systems: How AI and Unified GTM Operating Models Are Redefining Revenue Growth

We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways.

This edition offers a comprehensive overview of evolving Go-To-Market (GTM) strategies, highlighting a critical shift towards AI-driven and systematic approaches. Many sources emphasise the need to simplify and align GTM efforts across product, marketing, sales, and customer success, often through a unified "Operating System." There's a strong consensus that traditional, siloed GTM funnels are failing, prompting a move towards predictable, scalable, and adaptable revenue engines. Several authors discuss...

Rebuilding MarTech Foundations: Uniting Platforms, Insights, and AI for Measurable Growth

We curate most relevant posts about MarTech Insights on LinkedIn and regularly share key takeaways.

This edition offers a comprehensive overview of the evolving MarTech (Marketing Technology) landscape in 2025, heavily influenced by AI and the push towards personalization. Multiple authors emphasize that generic marketing approaches are now outdated, advocating for AI-powered personalized journeys and customer-centric content to enhance engagement and drive revenue. The discussions highlight the growing complexity of MarTech stacks, the need for data quality ownership across departments, and the emerging importance of Revenue Operations...

Smarter ABM: From Leads to Lasting Ties, Where Insight, Trust, and Timing Shape Growth

We curate most relevant posts about Account-based Marketing on LinkedIn and regularly share key takeaways.

This edition explores the multifaceted landscape of Account-Based Marketing (ABM) in 2025, offering both strategic insights and practical implementation advice. They highlight the evolution of ABM towards more precise, data-driven, and personalised approaches, often leveraging AI and automation for efficiency while emphasising the continued need for human judgement and strategic alignment between marketing and sales. Several contributions discuss the importance of identifying and prioritising high-value accounts, tailoring content, and...

Smarter, Not Colder: Harnessing AI for Scalable Sales and Marketing That Still Feels Personal

We curate most relevant posts about AI in B2B Marketing on LinkedIn and regularly share key takeaways.

This edition explores the transformative impact of Artificial Intelligence (AI) across various industries, particularly sales and marketing. A significant focus is placed on AI Sales Development Representatives (SDRs), discussing their potential to automate repetitive tasks and increase efficiency, alongside concerns about their lack of human nuance, personalisation, and reliance on accurate data. Several authors highlight how AI is reshaping search engine optimisation (SEO) into Generative...

Authenticity Over Aggression: Navigating B2B Growth Through Social Selling, LinkedIn Strategy, and Value-Driven Engagement

We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways.

This edition offers diverse perspectives on the evolving landscape of B2B sales and marketing, with a significant emphasis on social selling and LinkedIn strategies. Several authors highlight the importance of building trust and genuine relationships, moving away from traditional, interruption-based sales tactics like cold calls and aggressive pitches. The content covers practical advice for optimizing LinkedIn profiles, creating engaging content including videos and thoughtful comments, and...

Trust Before Transaction: Elevating B2B Sales Through Authentic LinkedIn Presence, Social Selling Mastery, and Buyer-Centric Content

We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways.

This edition focuses on the strategic use of LinkedIn for sales and business growth, with a strong emphasis on shifting from traditional, aggressive selling to relationship-building and authentic engagement. They highlight the importance of social selling, where personal branding, consistent content, and genuine interactions outweigh follower counts or cold outreach. They also address the role of AI in sales, advocating for its use to enhance...

Partner-Led Growth: AI-Driven Alliances, Co-Selling Excellence, and Ecosystem Expansion

We curate most relevant posts about Channel Marketing on LinkedIn and regularly share key takeaways.

This edition discusses modern partner strategies and ecosystem development in the technology sector, highlighting a shift towards partner-led growth over traditional direct sales. Authors emphasise the importance of evaluating partner readiness and investing in strategic, measurable partnerships that offer clear ROI and mutual value. Several sources point to AI's transformative role in optimising alliance processes, from identifying opportunities to enhancing co-selling and data management. There is also a strong focus on improving co-selling...

From Exposure to Engagement: Redefining Event Marketing through Data, AI, and Human-Centric Strategy

We curate most relevant posts about Field Marketing on LinkedIn and regularly share key takeaways.

This edition offers a comprehensive look at modern event marketing, emphasising a shift from mere exposure to strategic engagement and measurable ROI. Authors highlight the importance of data-driven insights, leveraging AI for enhanced targeting and personalisation, and aligning events with overarching business goals and pipeline growth. Several pieces stress the critical role of experiential marketing in fostering genuine connections and brand loyalty, advocating for meaningful interactions over superficial giveaways...

Reimagining GTM: AI-Driven Adaptability, Cross-Functional Alignment, and the Human Element in Revenue Growth

We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways.

This edition offers a comprehensive overview of Go-To-Market (GTM) strategies in the modern business landscape, particularly highlighting the transformative role of Artificial Intelligence (AI). Several authors emphasise the shift from static, traditional GTM plans to more dynamic, adaptive, and data-driven approaches that integrate customer insights and market realities. A recurring theme is the importance of alignment across sales, marketing, and customer success teams, often facilitated by robust RevOps (Revenue Operations...

The Great MarTech Reset: Aligning Tools, Data, and AI for Real Business Outcomes

We curate most relevant posts about MarTech Insights on LinkedIn and regularly share key takeaways.

This edition focuses on the evolving landscape of marketing technology (MarTech), highlighting the shift from bloated, disconnected systems to more streamlined, integrated, and AI-driven solutions. A central theme is the importance of a robust data foundation, with many sources advocating for Customer Data Platforms (CDPs) or centralised data warehouses to unify customer insights and enable true personalisation. Several authors emphasise the need for strategic MarTech audits to identify redundancies...

Evolving ABM: From Target Lists to Trusted Partnerships, Where Precision, Personalisation, and Patience Drive Growth

We curate most relevant posts about Account-based Marketing on LinkedIn and regularly share key takeaways.

This edition discusses Account-Based Marketing (ABM), a strategic approach that prioritises high-value accounts by aligning sales and marketing teams to deliver personalised experiences. They highlight ABM's evolution, emphasising a shift from broad targeting to data-driven precision and human-centric relationship building, often powered by AI and real-time signals. While some sources celebrate ABM's success in generating significant pipeline and revenue, others acknowledge its complexity and the necessity for...

Balancing Automation and Authenticity: How AI is Reshaping Sales and Marketing with Precision and Purpose

We curate most relevant posts about AI in B2B Marketing on LinkedIn and regularly share key takeaways.

This edition explores the transformative impact of Artificial Intelligence (AI) on sales and marketing strategies, highlighting its potential to revolutionise lead generation, customer engagement, and operational efficiency. While many sources champion AI's ability to automate tasks, enrich data, and personalise outreach, some express scepticism regarding its capacity to fully replace human connection and trust-building in sales. The discussions also cover the importance of strategically...

Modern Channel Execution: GTM Alignment, Operational Discipline, and Strategic Partner Activation

We curate most relevant posts about Channel Marketing on LinkedIn and regularly share key takeaways

This edition offers a comprehensive overview of strategic partnerships and ecosystem development in the business world, particularly within the SaaS and B2B tech sectors. Several authors emphasise the shift from transactional alliances to collaborative, trust-based relationships that drive mutual growth and revenue. A recurring theme is the importance of effective partner enablement, moving beyond generic content to tailored, prescriptive playbooks that align with partner maturity levels and facilitate co-selling. The...

Evolving Event Playbooks: AI, Human-Centric Design, and Strategic Precision in B2B Marketing

We curate most relevant posts about Field Marketing on LinkedIn and regularly share key takeaways.

This edition collectively discusses various facets of event management and experiential marketing. Several authors emphasise the shift towards quality over quantity in event selection and engagement, focusing on strategic goals, targeted audiences, and meaningful interactions to maximise return on investment (ROI). There is a significant focus on leveraging technology, particularly AI, for personalized outreach, streamlined planning, and enhanced attendee experiences, while also highlighting the importance of data analysis for...

Rebuilding GTM for Impact: AI, Alignment, and Efficiency in the New Era of B2B Growth

We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways.

This podcast edition discusses various aspects of Go-to-Market (GTM) strategies, primarily focusing on optimising efficiency and revenue growth in B2B contexts. Many sources highlight the integration of Artificial Intelligence (AI) and GTM Engineering to automate tasks, enhance lead generation, improve workflow orchestration, and ultimately accelerate deal closure. Several contributions challenge traditional GTM playbooks and sales models, advocating for a shift towards data-driven approaches, unified tech stacks...

From Tool Overload to Strategic Intelligence: How AI is Reshaping MarTech for Measurable Impact

We curate most relevant posts about MarTech Insights on LinkedIn and regularly share key takeaways.

This edition discusses the evolving landscape of marketing technology (MarTech), emphasising the transformative impact of Artificial Intelligence (AI). Several authors highlight the shift from simply accumulating MarTech tools to strategically integrating platforms and unifying data for enhanced efficiency and measurable ROI. The sources also explore how AI is revolutionising aspects like content creation, personalisation, predictive analytics, and customer engagement, particularly within email marketing and social media. A recurring...

Reframing ABM: From Campaigns to Continuity, Where Strategy, Simplicity, and Synergy Shape Success

We curate most relevant posts about Account-based Marketing on LinkedIn and regularly share key takeaways.

This edition offers a comprehensive overview of Account-Based Marketing (ABM), highlighting its evolution from a marketing tactic to a fundamental go-to-market strategy. Several authors emphasise the crucial shift from focusing on lead volume to business fit and deep relationships with high-value accounts, asserting that ABM is a continuous "motion" rather than a one-off campaign. A recurring theme is the paramount importance of Sales and Marketing alignment and collaboration for...

AI in Marketing: Augmentation Over Automation, and the Data-Driven Path to Meaningful Engagement

We curate most relevant posts about AI in B2B Marketing on LinkedIn and regularly share key takeaways.

This podcast edition discusses the transformative impact of Artificial Intelligence (AI) on marketing strategies and functions. They highlight the shift from traditional methods to AI-driven approaches for enhanced visibility, lead generation, and sales efficiency, emphasising the importance of clean data and strategic, incremental implementation. While many sources advocate for AI's role in augmenting human capabilities and automating repetitive tasks, a recurring theme is that human oversight...

Strategy Over Noise: Building Credibility, Clarity, and Conversion in Social Selling

We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways.

This edition offers a wide range of actionable insights for professionals seeking to enhance their online presence, improve sales strategies, and optimize marketing efforts. Several authors highlight the importance of personal branding, particularly on LinkedIn, by sharing authentic stories, engaging with content intentionally, and showcasing personality traits. Others focus on practical sales techniques, such as effective cold calling systems, strategic questioning to overcome objections, and leveraging loss aversion in negotiations. The...

Modern Channel Playbooks: Operational Excellence, Smart Partnering, and the Future of Strategic Alliances

We curate most relevant posts about Channel Marketing on LinkedIn and regularly share key takeaways

This edition discusses various facets of strategic partnerships and ecosystem growth, particularly within the technology sector. Several authors highlight the critical role of operational rigor and robust systems in ensuring partnership success, moving beyond mere shared vision or signed agreements. The importance of trust, clear communication, and tailored enablement for partners is a recurring theme, alongside the transformative potential of AI in streamlining partner management, recruitment, and attribution. Additionally...

Smarter Field Marketing: Micro-Events, AI, and Global Precision

We curate most relevant posts about Field Marketing on LinkedIn and regularly share key takeaways.

This edition discusses various aspects of event management and marketing, focusing on strategies to maximise engagement, impact, and return on investment (ROI). Many authors highlight the shift from passive attendance to interactive and experience-driven events, emphasising the importance of post-event follow-up and relationship-building for long-term success. Several contributions also address the crucial role of planning and strategic design, the need for localisation in global markets (especially China), and the evolving influence of technology, including...

Search Without Clicks: The New SEO Reality

We curate most relevant posts about Strategic B2B Marketing on LinkedIn and regularly share key takeaways.

This edition explores the evolving landscape of search engine optimisation (SEO) in an age increasingly dominated by Artificial Intelligence (AI). They highlight a significant shift from traditional SEO, focused on obtaining clicks through search results, to new paradigms like Generative Engine Optimisation (GEO), Answer Engine Optimisation (AEO), and Large Language Model Optimisation (LLMO). These new approaches prioritise being cited or recommended directly within AI-generated answers, influencing brand visibility and consumer decisions in a "...

From Strategy to Scale: Navigating GTM with AI, Trust, and Cross-Functional Synergy

We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways.

This edition collectively address various facets of Go-to-Market (GTM) strategies for businesses, particularly startups and B2B SaaS companies. A central theme is the critical role of data and AI in optimising GTM, moving beyond traditional methods to achieve precision targeting, efficiency, and real-time responsiveness. Several authors emphasise the importance of a well-defined strategy, including Ideal Customer Profile (ICP) and messaging, before implementing tools or campaigns, warning against the pitfalls of...

Smart MarTech stacks unify journeys, automate sales, and stay human

We curate most relevant posts about MarTech Insights on LinkedIn and regularly share key takeaways.

This edition explores the evolving landscape of marketing technology (MarTech), emphasising the increasing role of Artificial Intelligence (AI) in enhancing efficiency and personalisation. Several sources discuss Customer Data Platforms (CDPs), highlighting their importance for unified data, real-time customer journeys, and the shift towards composable architectures. A significant theme is the optimisation and automation of CRM and sales operations, with various authors detailing strategies for lead generation, workflow streamlining, and the strategic implementation...

Precision at Scale: How AI and Buyer-Centric Strategies Are Reshaping Modern ABM

We curate most relevant posts about Account-based Marketing on LinkedIn and regularly share key takeaways.

This edition discusses Account-Based Marketing (ABM), highlighting its evolution from a broad targeting approach to a highly personalised, human-centric strategy. Several authors emphasise the shift from focusing solely on "accounts" to understanding the individual people within those accounts, acknowledging that people, not companies, make purchasing decisions. The texts explore the crucial role of technology and AI in enabling scalable personalisation, automating tasks, and providing actionable insights into buyer intent and...

AI, Precision Marketing, and Human-Centric Strategy: Key Takeaways from B2B Ignite 2025

We curate most relevant posts about Strategic B2B Marketing on LinkedIn and regularly share key takeaways.

This edition provides a collection of LinkedIn posts reflecting on the B2B Marketing Ignite 2025 conference, held in London. These posts collectively highlight the pivotal shift in B2B marketing towards a more commercial, revenue-driven focus, moving beyond traditional metrics like MQLs. A significant theme is the transformative, yet complex, role of Artificial Intelligence (AI), with discussions on its impact on efficiency, creativity, and job roles. Attendees also...

Navigating the AI Shift in B2B: Smarter Strategies, Measurable Impact, and the Rise of LLMO

We curate most relevant posts about AI in B2B Marketing on LinkedIn and regularly share key takeaways.

This edition offers a comprehensive overview of Artificial Intelligence (AI)'s transformative impact on Business-to-Business (B2B) marketing and sales. Many sources highlight the strategic integration of AI to boost efficiency and ROI, moving beyond basic automation to intelligent, autonomous systems. However, there's a strong consensus that AI serves as an enhancer, not a replacement, for human roles, especially in complex sales and...

Trust Before Tools: Aligning People, Platforms, and AI in the New Era of Social Selling

We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways.

This edition offers a comprehensive look at the evolving landscape of sales, particularly emphasising social selling and the strategic integration of AI. Key themes include the importance of building genuine relationships and trust with potential buyers over traditional pitching, as highlighted by multiple authors who advocate for 'silent attention' and consistent presence. Several sources address the persistent misalignment between sales and marketing teams, stressing the necessity of...

Redefining Partnership Excellence: AI-Driven PRMs, Cross-Functional Collaboration, and the Rise of Ecosystem-Centric Growth

We curate most relevant posts about Channel Marketing on LinkedIn and regularly share key takeaways.

This edition offers a comprehensive overview of the evolving landscape of partnerships and ecosystems within various industries, particularly technology and B2B. A central theme is the shift from viewing partnerships as mere add-ons to recognising them as strategic drivers of growth, revenue, and competitive advantage. The sources highlight the importance of effective partner enablement, including providing useful sales materials and streamlined onboarding processes, and the increasing reliance on...

Reimagining B2B Event Marketing: From ROI-Driven Experiences to AI-Powered Personalization and Strategic Integration

We curate most relevant posts about Field Marketing on LinkedIn and regularly share key takeaways.

This edition discusses various facets of event marketing and strategy, highlighting their crucial role in B2B growth and lead generation. Authors emphasise the shift towards experience-led growth, stressing the need for measurable ROI beyond superficial metrics, and integrating events into broader marketing campaigns. Several pieces explore the effective use of technology, particularly AI, for personalisation, efficiency, and audience engagement in event planning and follow-up. The importance of...

Precision Over Playbooks: AI, Alignment, and the Next Evolution of B2B Go-To-Market Strategy

We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways.

This podcast edition explores of Go-To-Market (GTM) strategies in the modern business landscape, particularly for B2B companies and SaaS startups. A central theme is the critical shift towards client-centricity and the evolving role of Account-Based Marketing (ABM), emphasizing understanding buyer behaviour and building trust. The impact of Artificial Intelligence (AI) on GTM is extensively discussed, from its use in automating processes and enhancing efficiency to the importance of...

AI-native, data-driven MarTech unifies insights, streamlines tools, boosts personalization and measurable ROI

We curate most relevant posts about MarTech Insights on LinkedIn and regularly share key takeaways.

This edition discusses the evolving landscape of MarTech, highlighting the shift towards integrated, data-driven, and AI-native solutions. Several authors emphasise the importance of robust data foundations, particularly through Customer Data Platforms (CDPs), to achieve personalisation and real-time customer engagement, while also acknowledging the challenges of data integration and cross-functional adoption. The texts also cover strategic considerations for building effective MarTech stacks, including combating "tech bloat," selecting appropriate tools based on...