Martechture

Agentic AI is redefining what marketing leadership actually means.

In this episode, we explore how marketing is shifting from omnichannel execution to agentic commerce; where autonomous AI agents increasingly handle discovery, decisions, and transactions on behalf of consumers. As AI becomes a true teammate, CMOs must rethink how work gets done: reengineering organizations around human-owned, AI-enriched, and fully autonomous workflows. We unpack why structured data, domain expertise, and system orchestration are now essential to brand visibility, productivity, and control in an AI-driven world. The takeaway is clear: winning in this era isn’t about adopting AI tools, it...

AI is reshaping how marketing leaders compete - faster than most systems can adapt.

In this episode, we unpack why so many CMOs feel unprepared to compete in an AI-enabled market and what’s actually changing beneath the surface. From the erosion of traditional channels to the rise of Generative Engine Optimization, we explore how search, discovery, and performance are being redefined by large language models. We also dive into the growing role of AI agents inside marketing operations: automating workflows, enforcing governance, and turning AI from a creative experiment into core infrastructure. You’ll hear why the...

This week, we unpack the gap between using AI and governing it. From the five orders of AI maturity to why so few brands have reached the Constitutional layer required for scalable, auditable systems, we explore what it takes to build AI you can trust. You’ll hear lessons from recent brand failures, the risks of ungoverned automation, and how emerging tools from Meta signal where AI-driven partnerships and content oversight are heading. Today’s CMOs don’t just need AI fluency they need AI governance engineered into the core of their marketing ecosystem.

AI is rewriting the rules of visibility, competition, and growth.

This week’s episode explores the rise of machine-to-machine marketing and how agentic systems are reshaping the way brands show up, compete, and get chosen. We dig into why data quality, GEO readiness, and modern infrastructure now sit at the center of real performance and how AI is shifting the stakes for relevance and reach.

It’s a look at what’s emerging, what’s accelerating, and what will define the next era of marketing.

AI is rewriting the search journey and forcing CMOs to upgrade how their systems work.

In this episode, we break down how Google’s new AI Mode is accelerating the shift from SEO to AISO, reshaping visibility in a zero-click world. We dig into the surge in creator-economy spend and the tension between AI-driven scale and human connection. And we explore why data readiness, governed, structured, and engineered, is now the real prerequisite for making AI marketing actually work.

AI is accelerating a fundamental shift in how marketing leaders operate.

In this episode, we explore how the marketer’s role is evolving from channel operator to orchestrator of intelligence with system thinking, ethical oversight, and AI fluency becoming core leadership skills. We break down the coming convergence of agentic AI and quantum computing, what that means for solving complex marketing problems, and why global auditability frameworks will matter more than ever. You’ll also hear how Amazon’s move to monetize Rufus marks the beginning of a shift from traditional search to conversational commerce and what CMOs m...

AI is redefining how modern marketers create, measure, and scale performance.

In this episode, we explore how CMOs are moving beyond surface-level AI experiments and into engineered, system-level impact. From AI-driven language modeling that powered Corona Cero’s Olympics breakthrough to the rise of outcome-oriented marketing powered by CLV and long-horizon metrics, we look at how AI is transforming both creativity and accountability. You’ll hear why the future of marketing performance won’t be won by more campaigns but by orchestrating AI, data, and human insight into a unified system that can sense, learn, and scale what w...

AI is redefining what it means to lead modern marketing.

In this episode, we explore how CMOs are turning AI from experimentation into enterprise capability from Coca-Cola’s generative AI-powered holiday campaign to the rise of composable CDPs that connect data, creativity, and decisioning in real time. We also unpack why, despite fears of budget cuts, AI is poised to increase marketing investment, driving new waves of competition and innovation.

AI is forcing CMOs to lead a new kind of transformation.

In this episode, we explore how marketing leaders are balancing innovation and risk — building AI systems that create efficiency without compromising trust. From AI governance and the rise of ‘shadow AI’ to the CMO’s expanding role as the organization’s chief transformation architect, we unpack what it really takes to modernize marketing operations responsibly.

You’ll hear how brands like Mondelez are investing tens of millions into generative AI to scale creative output and cut production costs — and why the next era of marketing lead...

In this episode, we explore how agentic AI and AI personas are reshaping marketing operations, strategy, and media. From fleets of AI agents accelerating campaign execution to AI-powered strategy partners driving faster insights, we unpack how automation is evolving into orchestration. You’ll also hear how the new Ad Context Protocol (AdCP) is standardizing AI-driven media buying and why the real advantage lies in using AI as a talent amplifier, not a replacement.

AI is rewriting how marketing gets done and who consumers trust.

In this episode, we explore how AI is transforming every layer of marketing from influencer strategy to campaign performance and what it means for CMOs leading the shift. You’ll hear how brands are automating creative and influencer operations, the four biggest opportunities AI unlocks for marketing performance, and why transparency around AI-generated content is fast becoming a new trust currency. We also look ahead to the next consumer frontier: agentic AI shopping and what it means when your customer’s next “influencer” might be an algorith

AI is redefining how marketing teams work and what they work on.

In this episode, we explore how CMOs are moving beyond AI pilots to systems that deliver measurable ROI. From agentic workforce models that blend human intuition with AI precision, to the rise of “vibe marketing” that translates creative intent into automated execution - this week’s discussion dives into how marketing leaders are engineering real performance.

You’ll hear why most companies struggle to see AI returns, and what separates those that scale: focusing on the high-value, everyday tasks where human-AI collaboration unlocks exponent...

AI is reshaping how brands show up in the world.

In this episode, we explore how marketing leaders are navigating AI’s disruptive force across visibility, creativity, and risk. From the rise of AI-powered search shifting brand discovery, to the explosion of AI-driven advertising campaigns, to the uneasy questions around generative content and copyright — the rules are being rewritten in real time.

You’ll hear why future-ready marketers aren’t just experimenting with AI tools, but building strategies that balance innovation with authenticity, reputation, and trust.

AI is rewriting the foundations of modern marketing.

In this episode, we unpack how brands are putting AI to work, not as a side experiment, but as the engine of performance. From Klarna’s bold move to weave AI into revenue, efficiency, and brand identity, to the reinvention of the classic 4 Ps through dynamic pricing, hyper-customization, and machine-driven discovery, marketing is being rebuilt in real time. We also dive into Google’s latest AI-powered ad tools, showing how generative AI is reshaping search, creative, and campaign optimization.

You’ll hear why the future of marketing isn’t...

AI is rewriting the rules of modern marketing.

In this episode, we explore how leaders are moving from fragmented tactics to orchestrated, AI-integrated systems. From the NFL’s use of AI to generate breakthrough creative content, to B2B marketing’s push to own the commercial operating system, the shift is clear: success now depends on engineering marketing for scale, speed, and imagination. We’ll also unpack three fundamental changes reshaping the field - how consumers make decisions, how marketers evolve into orchestrators, and how modular stacks unlock agility. The message is simple: thriving in an AI-driven future...

AI is no longer just a tool, it’s reshaping the entire structure of marketing.

In this episode, we explore how CMOs are moving from experimentation to orchestration, where generative AI is becoming the backbone of campaign design, personalization, and automation. We unpack why leaders are feeling the pressure to develop new skills, redesign processes, and govern responsibly—or risk falling behind.

You’ll hear how AI agents are emerging as true ‘digital colleagues,’ what it takes to reskill human teams around them, and why the future of marketing leadership depends on mastering not just the techno...

AI is shifting from a tool to an autonomous partner in marketing.

In this episode, we explore the rise of agentic AI — systems that operate independently while elevating the strategic role of marketing leaders. You’ll hear why CMOs, not IT, must take the lead on AI adoption, building in-house capabilities that focus squarely on business outcomes. We also unpack how boards can shape AI’s impact by ensuring governance, managing risk, and keeping growth at the center of every decision. The takeaway: modern marketing leadership means engineering AI into your operations now — or falling behind those who alre...

AI is only as powerful as the system it runs on.

In this episode, we explore how CMOs are rethinking their org charts, data foundations, and operating models to unlock AI’s true potential. From collapsing silos into integrated growth teams to engineering smarter data pipelines, we dig into what it really takes to move beyond AI theory and into scalable, real-world execution. You’ll learn why agentic AI isn’t just about automation — it’s about orchestration, alignment, and teams built to adapt in real time.

AI is no longer just about efficiency — it’s becoming a force multiplier for growth and innovation.

In this episode, we unpack how leading brands are engineering AI into every layer of marketing. From Unilever’s success using AI-driven content creation to Google’s evolving search modes that challenge marketers to adapt strategies for both discovery and action, we explore the new rules of engagement. You’ll hear why scalable customer journeys demand automation and AI orchestration and how the smartest CMOs are reframing AI not as a cost-cutting tool, but as a catalyst for personalization, performance, and market...

AI is changing more than what we do in marketing - it’s transforming how we think.

In this episode, we explore how agentic AI is reshaping the marketing playbook - from real-time campaign optimization to autonomous decision-making and hyper-personalized experiences. But with this power comes a new set of responsibilities: data accuracy, ethical guardrails, and stronger human oversight. We discuss how modern CMOs are learning to lead in an AI-augmented world, not by replacing human creativity, but by engineering AI into the heart of marketing performance.

AI agents are moving from experiment to enterprise.

In this episode, we explore how agentic AI is reshaping the future of marketing systems, not just as tools, but as intelligent collaborators. From Claude’s growing autonomy to multi-cloud AI strategies, we break down what CMOs need to know about deploying AI agents at scale. You’ll hear why the next wave of marketing transformation isn’t just about data - it’s about unstructured intelligence, dynamic orchestration, and the governance frameworks that make it all work.

AI is rewriting the rules of how brands connect, convert, and scale.

In this episode, we explore how generative AI is fundamentally changing consumer behavior — shifting discovery from search engines to direct answers, and forcing marketers to rethink visibility through strategies like Answer Engine Optimization (AEO).

We break down how companies like Unilever are using AI to scale creative production in influencer marketing, and why the distinction between predictive and generative AI matters for automation strategy. From accelerating workflows to safeguarding data and oversight, we look at how leaders can harness AI responsibly — and why adop...

In this episode, we explore how CMOs are integrating Agentic AI and Model Context Protocols (MCP) to orchestrate complex workflows and unlock radical relevance at scale. From merging data fluency with creative strategy to automating across fragmented platforms, we unpack how AI is shifting the role of the CMO from brand steward to systems architect. You’ll hear why the future belongs to leaders who don’t just adopt AI — but amplify human insight through it.

AI is creating a new kind of fluency in marketing leadership.

In this episode, we dive into how CMOs are evolving beyond strategy — embracing backend infrastructure, data fluency, and AI orchestration as core competencies. From the renewed value of third-party data to the urgency of measuring AI’s real impact, we explore what it takes to personalize at scale and lead through disruption. You’ll hear why success now depends not just on knowing AI — but on engineering it into every layer of your marketing system.

AI is redefining what it means to lead in marketing.

In this episode, we explore how the most forward-thinking CMOs are adopting Agentic AI and system thinking to engineer performance at scale. From breaking down silos to building orchestrated ecosystems, we unpack the rise of the Modern CMO as an architect of integrated strategy. You’ll hear why the future demands more than channel tactics — it requires data governance, AI-ready talent, and a mindset built for engineering modern marketing.

AI is no longer optional — it’s the operating system for modern marketing. In this episode, we dive into how CMOs are using AI to reshape strategy, drive measurable performance, and lead through complexity. From Morgan Stanley’s marketing engine to the rise of Agentic AI, we unpack real-world examples, emerging challenges, and critical gaps in talent, integration, and governance. You’ll hear why success now demands more than tools — it requires strategy, structure, and the right leadership mindset.

AI isn't just a buzzword anymore – it's transforming marketing. This episode dives into how marketers are using AI for everything from creative content to brand compliance. We'll explore why proprietary data is the new competitive edge and how to spot genuine AI from simple automation.

AI is reshaping the future of marketing — especially as budgets tighten and measurable impact becomes more critical than ever. In this episode, we explore how marketers are leveraging AI not only to boost efficiency and optimize performance but also to better predict customer behavior. We’ll discuss the rise of AI agents and the importance of adopting strategies that effectively engage with these technologies. Plus, we’ll highlight why transparency, data-driven insights, and strategic integration of AI are essential for success in today’s evolving marketing landscape.

AI isn't just an option for marketers anymore – it's essential. This episode tackles the complex reality of integrating AI into marketing strategies. We'll weigh the benefits of efficiency against the concerns of losing control with platforms, and discuss how to move beyond simple tool adoption to truly strategic AI investment.