The Notorious B2B Show’s Podcast

LinkedIn dropped its Year in Review - their version of Spotify’s wildly popular “Wrapped” where they give you fun statistics about your listening history on the platform. 

LinkedIn’s version was exciting at first but then everyone started comparing notes. And the math does not math.

So naturally, this is how we’re kicking off the New Year.

Welcome to the first episode of Notorious B2B this year. And yes, we’re starting exactly where B2B deserves it.

Then we get into everything else B2B crammed in rig...

This episode is a full recap of Chris Walker’s B2B era. From the early Refine Labs days, to Dark Social, to leaving his own company, to launching Encoded and talking about “frequency.”

We cover:

If you’ve followed Chris Walker for years, this episode will connect the dots.

If you’re n...

In this 2025 B2B recap episode, we explain the Astronomer CEO scandal and why it became such a defining moment for the industry.

We cover:

Catch up here. 

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Connect with the hosts:

Tim Davidson – linkedin.com/in/tadavidson41
Tas Bober – linkedin.com/in/tasbober

Subscribe for more no-BS breakdowns of the internet’s wildest B2B m...

Welcome back to part 2 of our miniseries where we recap the full-blown B2B SaaS James Bond tale of 2025: the Rippling vs Deel rivalry and the accusations of corporate espionage. 

Here’s what actually went down:

We are ending the year with a miniseries recapping B2B’s biggest stories in 2025 starting with one of the most talked-about B2B moments this year - LinkedIn removing company pages for major data providers like Apollo, Seamless AI, and other lesser-known rivals.

The move signaled something bigger:

⦁    A clear stance against tools scraping LinkedIn personal data

⦁    A warning shot to the B2B data ecosystem

⦁    And a reminder of how fragile platform-dependent distribution really is

What makes this story notable isn’t just the ban. It’s what...

In this episode, we break down a viral xAI hackathon project that lets AI dynamically insert product placements into TV shows and movies.
Not ads. Not sponsorships. Actual objects inside the scene.   This goes for new shows AND old. 
Coffee cups in Suits replaced with Coca-Cola cans.
Headphones in Friends swapped for modern brands.
Clickable product placements inside Netflix-style interfaces.
Tas loved it but Tim is foreseeing absolute abuse of the tech and he explains why. 

In this episode, we cover:
Updated LinkedIn demographics data from Tas and why reporting on it is messie...

It's Tas' birthday but she has a present for you - results from a LinkedIn demographic change...and the numbers are messy.

We break down the “straight white male” profile switch, the 16–18x impression spike ChatGPT claims, why Tim won’t trust a single line without a Google Sheet, and whether the lift came from demographics, better content, or one 85K-view outlier post boosted by Chris Walker.

Adobe just dropped $1.9B to acquire SEMRush, and we're already bracing for impact. In Episode 36, we speculate what a big acquisition means if history has told us anything.

We cover it all:

This week on Notorious B2B, we break down one of the wildest SaaS origin stories out there.

Fireflies AI - It's in the name but there was no AI (at least in the beginning). Just the founder sitting in calls and taking notes by hand. The purest form of validation: do the work manually until you know people want it.

We also get into:
• Duolingo pulling the salary range on their social role and the internet noticing instantly
• Umault’s B2B horror short about marketing jargon (and the strange reuse of the same v...

This week, Clark Barron, the King of B2B call outs, set his sights on Warmly, a company that helps sales teams identify anonymous website visitors.   He called them out for allegedly deanonymizing website visitors without their consent (with logs and receipts). But that’s not the core of the drama.

Warmly’s CEO responds and…it’s not what you think. Watch to see how the thread unfolded.

We also cover:
Clay’s marketing plays that has the internet deciding if they love or hate it One SaaS company’s unique take on addressing competitors o...

Grammarly is no longer Grammarly.

It’s now Superhuman.

A billion-dollar brand name… gone overnight.

In this episode of Notorious B2B, we dig into why a company with insane brand equity would scrap its own name — and what it says about B2B’s obsession with “category creation” and AI positioning.

We also cover:
• The $500 LinkedIn influencer experiment that turned into a fake-engagement horror story
• Amazon’s rumored plan to replace warehouse workers with “Cobots” while cutting 14,000 jobs
• The rise of invisible AI edits — and how one “AI-enhanced” headshot crossed...

Ramp somehow made one of the most boring SaaS products on Earth go viral. They locked Kevin Malone from The Office in a glass box for his “first day as CFO,” live from Flatiron in NYC.

Receipts flying, weddings happening, TikTok stars crashing the scene, and hundreds of people gathering to watch.

They made some noise and people showed up.

In this episode of Notorious B2B, we break down how Ramp pulled off the most entertaining brand campaign in recent B2B history, and what your team can actually learn from it.
<...

A startup called Virio posted a $1.5M job for “Head of CEO Content.” 

LinkedIn lost its mind. Turns out, the job wasn’t real.  It was a PR stunt and one of the smartest we’ve seen in B2B.    Some other things we cover this episode:  • How a “default to AI” note from a CEO backfired  • Deloitte’s 440k report that was written by AI  • B2B’s demo process that remains broken    If you’ve ever cringed at LinkedIn “thought leadership,” this one’s therapy.  

Timestamps:

Episode 30 of Notorious B2B is pure B2B madness. Tas and Tim dive into the most chaotic marketing stories of the week: Neil Patel’s email that tells you to gate everything and also nothing Accenture laying off 11,000 people for “AI reasons” that make zero sense Comment gating fails on LinkedIn that prove marketers have lost the plot AI startup "Friend" has their million-dollar ads vandalized in NYC  And Chris Walker vs Clark Barron in the “Vibe Grifting” debate no one asked for

Connect with the hosts:
Tim Davidson –  linkedin.com/in/tadavidson41 
Tas Bober –   linkedin.com/in/tasbober
...

In Episode 29 of Notorious B2B, Tim and Tas made it through a really beefy docket filled with AI drama, weird Linkedin automations, and more layoffs because of “AI”.
First up: Little Post Manager’s bizarre tactic of tagging creators in AI-generated one-liners that make zero sense (including Tas “ditching lectures”). Then it’s onto Fiverr, who just laid off 30% of its workforce in the name of AI and told their internal freelancers to “find work on the platform.” Brutal.
OpenAI is also in the spotlight, with its $500B Stargate project raising questions about debt, environmental impact, and the future cost...

In Episode 28 of Notorious B2B, Tim and Tas are back on Zoom (boo) after Drive to debrief on all the B2B chaos (sort of) from event drama to brand growth that won’t quit.

They kick things off by announcing their brand-new podcast The Marketer’s Exit, sharing why they launched it and what listeners can expect. Then it’s onto Drive highlights: the first-ever Notorious B2B live show, Harry Dry’s masterclass talk, a scavenger hunt gone sideways, and whether moving Drive to a Vermont lodge will change the vibe.

Back in the n...

In Episode 27 of Notorious B2B, Tim and Tas record their first in-person episode at Drive by Exit Five thanks to Dom Odoguardi (ask him why he quit his job), and the docket’s packed with interesting takes, data breaches, and some AI-fueled controversy.

First up: Neil Patel makes headlines at Inbound by refusing to share how he’s actually using Reddit for LLM visibility, literally answering “no comment” on stage. Then, another wave of B2B data breaches hits, including Insight Partners quietly disclosing a January cyberattack, and Canva shocks LinkedIn with layoffs just weeks after making employ...

Episode 26 of Notorious B2B is a full crossover mashup with the We’re Not Marketers crew. With Tim off at Inbound, Tas ropes in Zach, Eric, and Gab for a live reaction pod to the week’s wildest B2B stories.

First up: Figma’s shares plunge 20% post-IPO as lofty valuations meet reality. The crew debates whether B2B’s obsession with inflated ROI claims is to blame. Then it’s on to LinkedIn axing Amplemarket, another $12M startup banned for automation and scraping, signaling the crackdown is far from over.

From there, sparks fly in product...

Episode 25 of Notorious B2B is stacked with hot takes, and some savage career moves. First, Tim and Tas break down how Drift’s Salesforce integration was compromised, leading to widespread data theft that even pulled in Google Workspace accounts. Then it’s on to Databricks hitting a $100B valuation making it one of the most valuable startups on earth and why their 50% YoY revenue growth has investors piling in.

The circle back section gets juicy: Duolingo’s former social lead Zaria Parvez leaves with a viral mic-drop illustration (literally sitting on the dead owl) as she heads...

Episode 24 of Notorious B2B is loaded. Tim and Tas start with Meta’s leaked internal AI rules, which is crazy. Another week, another breach this time Workday’s CRM information, where hackers used phishing calls to sneak into Salesforce-powered databases holding customer data.   The docket also hits Mailchimp’s CEO transition, Clark Barron’s teardown of Clay’s $3.1B valuation and its “GTM engineering” hype, and Chris Walker’s surprise return with a new “frequency era” pivot. Plus: a remote hire caught secretly working six full-time jobs, the wildest case of comment-gating yet (plugging a book the poster didn’t even write), and Cisc...

Tim and Tas are back with an absolute monster docket in Episode 23 of Notorious B2B.   First up: Perplexity offering $34.5B (cash they definitely don’t have) to “buy” Google Chrome — easily the most absurd headline of the week. Then it’s the Mailchimp hack that turned out to be less than 1GB of stolen data, LinkedIn quietly shutting down dozens of automation tools, and a circle back on the Salesloft + Clari merger with new news.

Also in this episode:
 • Duolingo’s stock rockets up, then crashes after a GPT-5 demo
 • Builder AI’s founder’s shady history resurface...

In Episode 22 of Notorious B2B, Tim goes solo (yes, Tas took PTO like a weirdo) and unpacks one of the spiciest dockets yet.

First up: Two Sales tech giants Salesloft and Clari merge and one of their competitor: Gong turns it into a roast on Linkedin. Then, we look at Microsoft Teams’ surprising dominance over Slack (Which is sad), and the shocking pay ranges companies are offering for heavy-duty creative and strategy roles.

Also in this episode:
 • Buffer cancels your unused paid plan on purpose (How nice of them)
 • The death spiral of Linke...

In Episode 21 of Notorious B2B, Tim and Tas have a pretty light week in B2B...or did we?

First up: Astronomer’s viral Gwyneth Paltrow video. Is it a brilliant crisis PR pivot… or a tone-deaf distraction from a scandal?

Then we dive into the loudest voices in B2B attribution and ask the big question: If your software actually solved the problem, wouldn’t every marketer be raving about it?

In Episode 20 of Notorious B2B, Tim and Tas unpack the messiest moments in tech and B2B this week, from shady ticket scams to a cold call claim that has all of LinkedIn dissecting B2B math. 

What’s inside:

• Astronomer’s CEO officially resigns after viral Coldplay affair scandal and their official statement. 
• Warmly openly admits to price colluding? 
• Scale AI pulls job offer 3 days before start date, leaving new grad stranded
• Replit’s AI agent deletes a live codebase
• A new LinkedIn scam that involves Oasis tickets (yes, really...

In episode 19 of Notorious B2B, Tas gets “AI-ed” into a completely different person, twice. Then she and Tim spiral into the wildest stories in B2B this week: scams, shutdowns, and more.

What’s inside:
• Two podcasts supposedly AI-edit Tas’ face (badly)
• Adam Robinson of RB2B replaces 40% of his employees with AI
• Soham, the 5-job scammer, becomes a meme, and gets his own diss track
• Another LinkedIn scraper caught and gets shut down after LinkedIn sues them
• And yes, someone brought a mug covered in boobs to a client call

Also: hel...

In Ep. 18 of Notorious B2B, Tas and Tim are back after a short break and so is the drama. From LinkedIn threats and AI-fueled phishing sites to a fake landing page targeting competitors, this episode might set off a few C&Ds.

In Episode 17 of Notorious B2B, Tim joins from a mystery Montana location while Tas surprises Tim with the podcast’s first-ever music video by none other than the Sales Rapper of B2B, Ding Zheng. If you know, you know.

But there's more:

- Expensify’s wild $40M product placement gamble and the B2B math to get 5x ROI

- Oracle’s $30B OpenAI deal - and whether the AE actually got paid?!

- A developer who scammed 4 B2B startups at the same time

- AI scams...

In Episode 16 of Notorious B2B, Tim and Tas are back (guns out, jackets off) to break down the weirdest, wildest stories in B2B.
They’re digging into a lawsuit against 6sense that just got thrown out, the extremely detailed investigation Rippling just dropped on Deel, and a marketing scandal involving… an office-based OnlyFans shoot?! Plus: the latest on Builder.ai crash-out, a sad LinkedIn firing story, and why you should stop pasting links in other people’s posts.

What’s inside:
• 6sense sued for using real people in sales decks and what the judge said about...

In Episode 15 of Notorious B2B, Tim and Tas reunite to go scorched-earthish on billing scams, shady platforms, and unhinged marketing tactics. We’ve got Rippling’s sketchy seat-based pricing (with receipts), CapCut’s wild new terms of service, and the truth about why links in your LinkedIn posts might tank your reach. Plus: B2B Gift card scamming is now a thing,  so you all better watch out   Inside:  • Rippling’s billing drama goes viral and it’s not just a glitch  • CapCut claims rights to your content forever  • Meta confirms: links kill social reach  • Review platforms are getting harder to trust  • AI sc...

Episode 14 of Notorious B2B might be missing Tim but we more than make up for it. Tas burns it all down with Clark Barron. 
We discuss: G2’s new AI acquisition and why it's smelling fishy  AI-powered scams (check on your gifting campaigns)  Why person-level identification is disrespectful  The Hubspot/ChatGPT integration could be big trouble
The vibe this episode is "composed rage".   Hit play if you dare.   Timestamps:
0:00 Intro – Welcome to Notorious B2B 0:51 – Casual banter & guest introductions 3:54 – G2’s new AI acquisition setup 23:51 – AI-powered scams & gifting campaign warning 36:53 – RB2B being spyware 43:10 – HubSpot + ChatGPT integration could be big...

This week on Notorious B2B, we’re back in the B2B trenches.

First up: Builder.AI, the supposed AI unicorn that was actually powered by...700 humans? We are coming for AI's job! Then we unpack G2’s new paywall for badges. Good or bad idea?

Also in this episode:

Peep Laja joined us on Notorious B2B and held nothing back.

We covered:

Why the Clay vs Common Room drama blew up - and who actually started it

The real reason Peep gatekeeps Spryng (and why Exit Five got dragged for doing the same)

Our own mini Wynter-style rapid fire survey, where Peep gives his takes on LinkedIn trauma dumping, the comment-gating trend, hiring porn stars for B2B campaigns, Chris Walker's enlightenment journey, and more 

Bonus: Tas gets roasted for not having retainer clients 

This week on Notorious B2B, Tim and Tas unpack the most chaotic headlines in B2B right now.

Here’s what we get into:

– Builder.ai raised $445M… then imploded. The signs were there. No one looked.

– ZoomInfo backed out of a live data showdown (allegedly). It got awkward.

– Duolingo posted a fake kidnapping skit and wiped their socials. We have… questions.

– Another day, another layoff blamed on AI. But is that the whole story?

– And someone tried to link their porn addiction to their entrepreneurial journey. You’re...

In this episode of Notorious B2B, Tim and Tas break down the mess behind 11X’s rise and fall. Fake customer logos, inflated ARR and the promise of (or lack of) AI SDRs

They also get into:

How startups stretch the truth to land funding

If influencers should promote tools and tech they don’t use

Why buyers don’t believe comparison pages anymore

A Reddit post where someone bought 100 leads on Fiverr

What “dark prompts” actually means (spoiler: Nothing)

They also talk about why they s...

Welcome to another chaotic episode of Notorious B2B.

This week, we cover:

Chris Walker’s new “inner peace” company and why his logo might not be as original as his mission

A Deel subway ad that might be real… or might be the best AI prank we’ve seen

Comment-gating is evolving: it’s now in your DMs

The Fiverr CEO’s 12:58 AM (likely) email 

And a full-on LinkedIn identity theft case, complete with a cloned website, job history, and yes - stolen Gumroad copy

Plus: a Notori...

The drama continues.

In Ep. 8 of Notorious B2B, Tim and Tas dig into the messiest updates in tech right now: the spy war between Rippling and Deal escalates, the finalé on Exit Five’s application-based event, and Duolingo catches fire for saying they’ll replace contractors with AI. (Yeah, that went great.)

What’s inside:

• Deel hits back at Rippling with a 5-count lawsuit with a wild counterspy claim
• Duolingo's "AI-first" announcement goes off the rails
• Exit Five rejection-ish emails go out 
• Reddit asks: are LinkedIn influencers actually bad hires?

Oh, and...

This might be our spiciest episode yet. Tim and Tas are joined by Brendan Hufford to tear into the tactics and trends breaking (and embarrassing) B2B.

What’s inside:
• The truth behind 8,000-comment LinkedIn posts (and who’s really getting the asset)
• Comment gating, fake pipeline claims, and why the numbers don’t add up
• A deep dive into Exit Five’s invite-only event drama and ICP filtering
• Why Pavilion’s CEO went full rant mode—and how the marketing community clapped back
• Who really benefits from “go-to-market engineering” (and who’s just making up words)
...

B2B espionage, fake job postings, influencer chaos — yep, we’re covering it all this week on Notorious B2B.

What’s inside:
• Spy games escalate: The full story behind Deel vs Rippling (toilet phone and all)
• Apollo’s CEO finally responds—and says absolutely nothing
• Seamless still silent, and people are gaming the system for followers
• The Reddit marketing “growth hack” that crossed the line
• Fake job posts, shady Chrome extensions, and AI influencer spam
• How B2B influencer deals really work (pricing, red flags, and what not to do)
• Do LinkedIn creators...

This week, we talk about: The “Inbox Karen” drama and the limits of provocative content

The Exit Five’s application process to attend their event

The truth about RB2B’s CRM data collection

Why every website visitor tool is lying to you in a slightly different way

And the shady new trend of companies using your job application project… and ghosting you after

Also: petty revenge, fake job titles, and a marketing AI tool that claims it replaces your $200K team

Timestamps:

We covered a lot of ground in this one - from spiritual awakenings to burner phones.

In this episode:

Also: we talk about why showing up on LinkedIn still matters (even if you’re not pi...

This one had range.

We circled back on the rise and fall of “comment for the asset” LinkedIn posts (spoiler: people are still mad), and then covered everything from:

Plus, we noodle on mascots, protest marketing...

We had a docket. We couldn't finish it all. Who knew B2B had so much drama? 

Here's what we did cover: 

Air’s wild anti-Dropbox ad featuring an actual adult film star (and why we kind of loved it)

The difference between a teardown and a public roast (with a special guest appearance: Tas getting publicly roasted)

What happens when LinkedIn shuts down your entire company page (Seamless.ai and Apollo, this one’s for you)

The ethics of teardown content, the ROI of pettiness, and how not to pit...

We kick off episode one by giving kudos where it's due (spoiler: someone actually won $1M from a Super Bowl AI promo and no one seems to care).

Then we get into the current state of LinkedIn:

The rise of “comment to get the asset” bait

The performance math behind it (yes, we did the math)

What happens when you don’t deliver

And yes... we talk about that “boobs on LinkedIn” guy

This episode is basically a tour through all the unhinged parts of the B2B content econ...