Road to $1 Million Detailing Podcast

Road to $1 Million Detailing Podcast

By: Josh Belk

Language: en

Categories: Business, Entrepreneurship, Marketing, Careers

Josh Belk, owner of Belk Detailing LLC, interviews other successful auto detailing business owners to share their secrets to success on the road to $1 million in yearly sales.

Episodes

Detailers Roadmap: Building a Strong Foundation with Websites, Content, and SEO
Jan 08, 2026

On this episode, Josh sits down with Chris Di Giovanni from Detailer’s Roadmap to talk about building a strong foundation for detailing businesses through websites, content, and marketing. They discuss what separates top shops from the rest, what website characteristics actually convert visitors into customers, and why having the right foundation in place matters before scaling. We’re also excited to share our partnership with Detailer’s Roadmap as we work together and document real growth using their website solutions.

Time Stamps:
00:00 – Introduction
04:02 – What Separates Top Shops From the Rest
10:24 – Why Lead Success Starts With...

Duration: 01:12:44
Shine Co: Lessons Learned From 2025 and The Road to 2026
Jan 01, 2026

On this episode, Josh sits down again with Kyle Simpson of Shine.co, based out of Spartanburg, South Carolina for a follow-up conversation one year after their first interview. They talk about what’s changed from 2024 to 2025, the lessons learned along the way, and how those experiences shaped his approach moving forward. Kyle also shares his plans and mindset heading into 2026 and what he’s focusing on next.

00:00 – Introduction  
03:40 – Switching to a Commission-Based Pay Structure  
11:41 – Comparing Sales: 2024 vs. 2025  
17:11 – Building and Improving Systems  
24:38 – Quality Control and Check Processes  
30:13 – Lessons from Winter 2025 and How He’ll Approach It Dif...

Duration: 01:16:36
Skyway Motorspace: Inside the First Months of a Car Storage & Detailing Brand
Dec 26, 2025

On this episode, Josh interviews Will, General Manager of Skyway Motorspace in Palmetto, FL. Will shares what it’s like running a new car storage, detailing, PPF, and ceramic coating business just months after launch. He talks about stepping into leadership, building systems, understanding clients, growing a team, and navigating the challenges that come with scaling early, plus advice for anyone getting started in the automotive space.

Time Stamps:
00:00 – Introduction
01:07 – How Will Became General Manager of Skyway Motor Space
09:03 – Implementing PPF, Ceramic Coatings, and Detailing Services
11:39 – Skyway’s Social Media Strategy
16:51 – Understanding Client Needs Duration: 01:02:20

A-Z Car Detailing: How Being Personable on Video Helped Grow the Business
Dec 18, 2025

On this episode of the podcast, Josh sits down with Aaron from A-Z Detailing to talk about how content and advertising helped grow the business. Aaron shares how being personable on video made a real difference, what his day-to-day operations look like, and how he balances running the shop while while still making time for family. He also talks about running ads, learning the business side of detailing, hiring help, and his plans moving forward. 

Time Stamps:
00:00 Intro 
05:24 How Personable Social Media Content Helped the Business 
14:48 How AZ Detailing Got Started 
19:39 Learning Window Tint...

Duration: 01:07:26
The Shop Auto Detailing: From Dealerships to Retail, Building Systems, and Staying Booked Year-Round
Dec 11, 2025

On this episode, Josh talks with Derek, Cade, and Patrick from The Shop Auto Detailing. They share how they got started, how they transitioned from dealership work to retail, and how social media helped them grow. They also talk about what it’s like working together as family and the changes they made that shaped the business into what it is today. 

Time Stamps: 
Intro – 0:31 
How They Started – 2:04 
Switching From Dealerships to Retail – 6:48 
Getting Into C-Quartz – 9:26 
Power of Social Media – 16:34 
Working With Family – 24:27 
Hiring a Videographer vs. DIY Content – 27:58 
Why Systems Matter – 35:5...

Duration: 01:12:35
The Story Behind Buying Out Status Auto Detailing
Dec 04, 2025

We’re excited to share our transition and how Jeremy of Status Auto Detailing trusted us to take over their business. Tune in for the full story, behind-the-scenes insights, and the start of our PPF journey! 

Time Stamps:
00:00 – Intro
02:37 – How Jeremy Started Status Auto Detailing
11:46 – How Josh and Jeremy Met
14:08 – Stepping Out of the Industry
16:14 – Reaching Out to Belk Detailing to Take Over
19:40 – What Separates an Amateur From a Pro Detailer
22:30 – PPF vs. Coating
23:52 – Can You Go to a Car Wash With PPF?
26:42 – Can You Go to a Touchless Car Wash Wi...

Duration: 00:58:47
TNT Glass Tinting: From Technician to Entrepreneur | Growing with PPF and Tinting
Nov 27, 2025

On this episode of the Road to $1 Million podcast, Josh interviews Steve from TNT Glass Tinting in Denver, NC. Steve started as a technician and over the years expanded TNT into PPF and tinting services. Today, he shares his journey from technician to business owner, insights on hiring and training new team members, mastering sales, and growing the business with PPF and tinting.

Timestamps
00:00 – Intro
04:21 – How TNT Started
07:40 – Introducing PPF
18:22 – From Technician to Business Owner
26:09 – Hiring New Team Members Without Experience
30:54 – Sales
38:24 – Success in Sales: Laying Your Brand Foundation & Perception
48:46 – M...

Duration: 01:02:35
Growing Your Detailing Business with Meta & Google Ads: Tips for Leads, Sales, and Smart Follow-Ups
Nov 20, 2025

On this episode, get an inside look at a coaching call with Josh as he sits down with Christian, a car detailer from Dodge City, Kansas, to talk about growing his business with Meta and Google ads. They cover running ads, retargeting leads, following up, boosting sales, and connecting with the right clients. Josh also shares simple strategies and tools to make the process easier and get better results.

Time Stamps:
00:00 - Intro
01:02 - Ads Framework
04:56 - Why Educational Ads Matter
07:32 - Retargeting Basics
12:41 - Connecting With Leads
16:47 - Being Prompt...

Duration: 00:54:42
Keystone Detail: The Mindset Behind a $30K/Mo Detail Shop
Nov 06, 2025

On this episode of the Road to $1 Million podcast, Josh interviews Cody Brace, owner of Keystone Detail in Erie, Pennsylvania. Cody shares how he got started in detailing, breaks down his highest revenue month at $32,500, and talks about the mindset shifts that helped him grow the business. He also dives into handling frustrations, getting into PPF and tinting, working with friends and family, the biggest influences in his journey, and more.

Time Stamps:
(00:00) - Cody’s detailing beginnings
(02:57) - How a virtual assistant helped his business
(13:57) - Cody’s highest revenue month
(16:24) - Turn...

Duration: 01:08:56
Insurance Every Detailing Business Needs (and What Most Owners Overlook)
Oct 30, 2025

On this episode of the Road to $1 Million podcast Josh talks about 5 types of insurance that car detailers need to protect their business in the case of accident. Josh breaks down everything you need to know about insurance for detailing businesses — from general liability to garage keepers and commercial auto policies. Whether you’re running a mobile setup or a full shop, understanding your coverage could literally save your company from bankruptcy. Today, we’ll talk about what’s actually covered in each policy (and what isn’t), how to avoid gaps in your policy, and what type of insurance...

Duration: 00:19:03
Nick Roman, Owner of Splash: How They Hand Wash 200+ Cars Per Day And Do PPF, Coatings, Tint
Oct 23, 2025

On this episode of the Road to $1 Million podcast, Josh interviews Nick Roman, owner of Splash Hand Car Wash & Detail, based in Northbrook and Libertyville, IL. Across these two locations, Nick and his team service anywhere between 200–400 cars per day, with roughly 60% of the business coming from hand car washes and 80% being recurring customers. Recently, Nick has introduced PPF, ceramic coatings, and window tint as premium offerings to add more value for his clientele.

On the podcast, Nick talks about how Splash started, setting clear customer expectations, leading his team, managing burnout, and building a business beyond ju...

Duration: 01:21:06
Answering 13 Questions From My Detailing Team
Oct 16, 2025

On this episode of the Road to $1 Million podcast Josh answers 13 questions from his team about business growth, lessons learned, and future goals. 

(0:00) - Intro

(0:37) - What's a must have at our next shop?

(4:14) - Where do you want the business to be in 1 year?

(9:37) - What tools would help us be more efficient?

(12:06) - What's the most crucial part of our business?

(14:01) - What's your favorite part of the business?

(19:23) - Is there anything you'd do differently looking back?

(21:28) - What would y...

Duration: 00:43:46
Building a $1.5M+ Boat Detailing & Auto Protection Shop Over 17 Years | Learning New Skills and Scaling Old Ones
Oct 09, 2025

On this episode of the Road to $1 Million podcast Josh interviews Andrew Hayslip, owner of Boat Beautiful, Car Beautiful, and CCT Auto Protection Studio based out of Austin, TX. Andrew first started detailing boats when he was 22 years old and over the years started a car detailing and auto protection business as well. 17 years later, Boat Beautiful is one of the largest marine detailers in Texas, generating over $1 million a year in sales, and CCT has experienced growth of 166% in just the last year. Today, Andrew is going to share his story and some secrets to his success.

<...

Duration: 01:07:42
Adam Pitale: From Adam’s Polishes to Enzo’s — Learning to Trust God's Plan
Oct 02, 2025

On this episode of the Road to $1 Million podcast Josh interviews Adam Pitale, founder of Adam's Polishes and owner of Enzo's Hand Wash & Detailing Center out of Boise, ID. On the podcast Adam talks about how and why Enzo's started, some of the challenges he's faced thus far, debt, raising prices, building a stellar 5 star customer experience, and more!

Time Stamps:

(0:00) - Intro

(2:28) - How Enzo's Started

(8:04) - Adam's Polishes

(15:07) - Hiring & Training

(24:19) - Debt

(43:09) - How Is Enzo's Going

(49:46) - The Challenge...

Duration: 01:20:01
Hunter Zarzycki, AdMotive: Creating Killer Marketing in 2025 & Beyond
Sep 25, 2025

On this episode of the Road to $1 Million podcast, Josh sits down with Hunter Zarzycki, founder of AdMotive. Hunter and his team work with over 100 shops worldwide, from mobile detailers making $10k a month to multi-million-dollar operations. Today, he shares his story, plus actionable tips for creating killer marketing campaigns as we head into the end of 2025.

Time Stamps:

(0:00) - Intro

(1:51) - How Hunter Started AdMotive

(7:53) - The Detailing Bubble

(9:06) - Separating Your Marketing From The Competition

(16:28) - Tint vs Detailing Leads

(19:31) - Creating Content...

Duration: 01:05:05
Detail Auto Haus: Secrets Behind Selling High Ticket Ceramic Coatings
Sep 18, 2025

On this episode of the Road to $1 Million podcast Josh interviews Jason Decarlo owner of Detail Auto Haus based outside of Sydney Australia. Jason started off as an automotive mechanic but found his passion for detailing after discovering ceramic coatings. Since starting in 2021, Jason has built a detailing business specializing in premium ceramic coatings that's doing $40-50k per month in sales. On the podcast, Jason tells his story and some secrets to selling high ticket ceramic coatings. 

Time Stamps:

(0:00) - Intro

(1:41) - From Mechanic to Detailer

(12:47) - Passion vs Business Duration: 01:06:31

From 1 Van to 10 Trucks: Squeegee Boys' Million Dollar Mobile Detailing Empire
Sep 11, 2025

On this episode of the Road to $1 Million podcast Josh interviews Truxton McSpadden owner of Squeegee Boys Mobile Detailing, his second time on the podcast. This time last year, Squeegee Boys were doing around $50,000 per month with 4 vans and 9 employees. One year later and they've more than doubled revenue to $115,000 per month with 17 employees, and 60% of their business is reoccurring. On the podcast, Truxton shares how he's scaled his mobile car detailing business to a million dollar business and what things have changed since last year. 

On the podcast, Truxton shares why he transitioned from Ford Transit v...

Duration: 01:12:00
Revive Auto Solutions: Navigating Peer Pressure, Building Confidence & Mastering Smart Money Habits
Sep 04, 2025

On this episode of the Road to $1 Million podcast Josh interviews Anthony owner of Revive Auto Solutions based out of El Paso, TX. Anthony started his detailing business in 2021. While he lost $7,000 his first year in business he continued growing and has since scaled his detailing operation to nearly $200K a year as a solo operator with profit margins around 30%. Today, he tells his story and some secrets to his success.

On the podcast, Josh and Anthony talk about building confidence with your social media presence, investing into training and learning new skills, navigating pear pressure and...

Duration: 01:14:05
Elbow Grease Detailing: Setting Expectations, Picky Clients & Growing Into Film
Aug 28, 2025

On this episode of the Road to $1 Million podcast Josh interviews William/Bill Silva owner of Elbow Grease Detailing out of Tinton Falls, NJ. Bill has been running his detailing business for 15 years and has grown it into a 7 employee operation today. He started off mobile detailing when he was 22 years old and transitioned into a shop where he now offers PPF, window tint, and detailing. 

On the podcast, Bill talks about what business was like when he first started, transitioning into the shop, learning PPF, contracting window tint, setting expectations for contamination, and much more. 

...

Duration: 00:59:59
Detailing Business Q&A: Your 11 Questions Answered
Aug 21, 2025

On this episode of the Road to $1 Million podcast Josh answers 11 detailing business questions. These questions include book keeping, seasonal trends in the detailing industry, tracking expenses, morning routine, and more. 

Time Stamps:

(0:00) - Intro

(0:52) - Cash Reserves

(2:06) - Predicting Cash Flows

(4:32) - Seasonal Price Adjustments

(6:52) - Book Keeping

(8:02) - Section 179 Deductions

(9:58) - Tracking Expenses & Receipts

(10:33) - Chemical Costs Per Vehicle

(12:32) - Scheduling & Appointment Booking

(15:31) - Stacking Techs vs Solo Jobs

(17:33) - Morning & Afternoon Routines Duration: 00:22:23

From $100K Year One to Building Their Own Detail Shop – Quick and Clean Mobile Detailing
Aug 14, 2025

On this episode of the Road to $1 Million podcast Josh interviews Brice Quick owner of Quick and Clean Mobile Detailing based out of Webb City, MO. Quick and Clean is a mobile auto detailing business based of out Webb City, Missouri with 2 mobile units and a freshly built detailing shop. On the podcast, Brice tells us how he built Quick and Clean to over $100,000 in sales his first year, and how he's planning on doubling that number this year in 2025.

Time Stamps:

(0:00) - Intro

(1:27) - How Brice Started

(7:10) - Transitioning to...

Duration: 01:02:47
How The Locals Detailing Grew to 3 Mobile Vans, 6 Employees, and a Shop
Aug 07, 2025

On this episode of the Road to $1 Million podcast Josh interviews Jake owner of The Locals Detailing in Warrington, PA. The Locales is a mobile detailing business with 6 employees, 3 mobile vans, and will be expanding into their new shop soon. On the podcast, Jake talks about how he got started, marketing through Facebook community groups, hiring & team building, pricing strategies, his new licensing deal, and more.

Time Stamps:

(0:00) - Intro

(1:09) - How Jake Started

(7:52) - Marketing In Facebook Groups

(15:11) - Getting The First Van

(18:07) - Marketing Strategies<...

Duration: 01:18:06
Just Dip It: Building A Million Dollar Car Customization & Protection Shop In Sydney Australia
Jul 31, 2025

On this episode of the Road to $1 Million podcast Josh interviews Benji owner of Just Dip It based out of Sydney, Australia. Just Dip It is a car customization, restyling, and protection shop offering chrome deletes, PPF, ceramic coatings, car detailing, window tinting, and tons more. Benji started his career as a painter but has since expanded his operation to offer pretty much anything car customization related. Today, he has 13 employees, a 10,000+ sq foot shop, and a multi-million dollar per year business. 

On the podcast Benji talks about marketing, the importance of upselling, how he communicates with l...

Duration: 01:06:27
Dylan Hartman - 20 Year Old Social Media Star Turned Detailing & Tint Shop Owner
Jul 24, 2025

On this episode of the Road to $1 Million podcast Josh interviews Dylan Hartman, owner of No Limit Tint & Film. At only 20 years old, Dylan has built a massive social media presence with over 600K Instagram followers and millions of views of TikTok and YouTube, but in last year, he has decided to follow his passion and build a car detailing and window tint shop in his home town of Feasterville, PA. Today, less than a year since starting No Limit, Dylan has 1 full time and just moved into a new shop. He also rebranded from No Limit Detailing to...

Duration: 01:05:58
Steven Lee - Mastering Ads For Car Detailing, Tint, Coatings & PPF On Meta & Google
Jul 17, 2025

On this episode of the Road to $1 Million podcast Josh interviews Steven Lee owner of Rogue Marketing. Rogue Marketing is a marketing agency that has helped over 200 car detailing, window tinting, paint protection film, and ceramic coating shops with their Google and Facebook ads. 

On the podcast, Steven talks about his story, the importance of a good quality content strategy, navigating Meta vs Google ads, and much more.

Time Stamps:

(0:00) - Intro

(2:09) - Steven's Story

(9:46) - The Importance Of A Content Strategy

(15:33) - Website & CRM

(18:58...

Duration: 01:16:12
Detailers of Sarasota: How They Built a $115K Mobile Van Setup & Scaled to $10K+ Weeks
Jul 10, 2025

On this episode of the Road to $1 Million podcast Josh interviews Adam Hindman, owner of Detailers of Sarasota based out of Sarasota, Florida. Over the past 12 years, Adam has built a detailing business that generates $10,000 - $15,000 per week working only 4 days per week. Today, Adam has 1 full time employee, thousands of returning customers, an amazing contract with a Lamborghini dealership, and a mobile van setup worth over $100K. 

On the podcast Adam talks about how he started his detailing business, lessons from past failures, the importance of a professional setup, social media, creative marketing strategies, and much m...

Duration: 01:09:47
LeJeune Ceramic Coating & Paint Protection: Creating A Personalized Customer Experience, Tips For Follow-Up, Learning PPF, And More
Jul 03, 2025

On this episode of the Road to $1 Million podcast Josh interviews Rollie Abshire, owner of LeJeune Ceramic Coating and Paint Protection based out of Marietta, GA. Over the past 5 years Rollie has scaled his Ceramic Coating and PPF company to $50-60k per month in revenue with 2 full time employees. Rollie is also a PPF trainer at Opticle Paint Protection Film,  which is the Car Supplies Warehouse brand.

On the podcast Rollie talks about how he uses social media to separate himself from his competitors, his unique personalized process for following up with leads, getting started with P...

Duration: 01:15:07
3 Things Every 6-Figure Detailing Business Focuses On
Jun 26, 2025

On this episode of the Road to $1 Million podcast Josh talks about three things that all successful detailing businesses are focusing on. Number one, best known always beats best. Number two, it's about creating an experience not just detailing. Number three, your mindset and confidence. If you're looking to start a car detailing business, or scale your current operation, following these three principles will keep you focused on what actually creates success.

Time Stamps:

(0:00) - Intro

(3:23) - Best Known Beats Best

(9:14) - Creating An Experience

(17:52) - Mindset & Confidence

<...

Duration: 00:25:21
Ray Padilla: Social Media Marketing - What Separates Top Shops From The Rest
Jun 19, 2025

On this episode of the Road to $1 Million podcast Josh interviews Ray Padilla, co-founder of Media Tune and Auto Film Mastery. Ray started Media Tune in 2019 and has scaled it to one of the largest marketing agencies for PPF and window tint shops in the world. 

On the podcast Ray talks about starting Media Tune and AFM, navigating Meta ads, what kind of content to create, targeting the right clientele, the importance of follow-up, and much more. 

Time Stamps:

(0:00) - Intro

(2:49) - Starting The Media Tune & AFM

(13:19) - Navigating Me...

Duration: 00:58:11
Official California Detailing: How Much Should You Pay Employees, Building Systems, Budgeting Finances + Payroll, And More
Jun 12, 2025

On this episode of the Road to $1 Million podcast Josh interviews Dustin Wharton, owner of Official California Detailing (OCD) based out of San Diego, California. Dustin has been detailing for almost 17 years and has scaled his detailing and ceramic coating business to 465 five star reviews with 3 full employees. 

On the podcast Dustin talks about what he looks for in a employee, budgeting finances and payroll, daily routine as a detailing business owner, social media, and more. 

Time Stamps:

(0:00) - Intro

(1:52) - Start Of The Detailing Journey

(13:54) - Finances and Pa...

Duration: 01:13:21
Pristine Projects: Scaling to $40K Per Month in a Town of 4000 People
Jun 05, 2025

On this episode of the Road to $1 Million podcast Josh interviews Evan Dils owner of Pristine Projects: Ceramic Coatings & Auto Detailing located in Springville, New York. Evan has scaled his detailing and ceramic coating business from $7K months to $40K months in the past year with just 2 employees in a small town of only 4,000 people. On this week's episode, he talks about how he did it. 

On the podcast, Evan talks about starting his detailing business, the struggles of mobile detailing, the importance of hiring employees, starting paid ads, overcoming small town limitations, and much more. 

...

Duration: 01:28:37
What Creates a Successful Partnership: 6 Things To Think About
May 29, 2025

On this episode of the Road to $1 Million podcast Josh shares his opinion on what creates a successful partnership within a detailing business. He highlights six things to think about and watch out for when it comes to creating a sustainable and healthy partnership, not just with a business partner but also with your employees. 

Time Stamps: 

(0:00) - Intro

(1:56) - What Creates a Successful Partnership

(5:35) - The Importance of a Shared Vision

(8:22) - Different Skill Sets + Character Traits

(12:39) - Setting Clear Expectations + Defining Roles

(19:52) - Co...

Duration: 00:53:25
Mike Norng: Building Auto Film Specialists, Partnerships In Business, Working For Others vs Yourself, and More
May 22, 2025

On this episode of the Road to $1 Million podcast Josh interviews Mike Norng, owner of Auto Film Specialists (AFS), Auto Film Mastery (AFM), and Make More Money. Auto Film Specialists is a film shop located in Houston, Texas with 3 locations focusing on window tint, PPF, and ceramic coating. Today, Mike talks about how he got started in car detailing and how he scaled AFS to one of the largest film shops in the country. 

On the podcast, Mike talks about his early business struggles, partnerships in business, hiring your first sales advisor, the importance of marketing and a...

Duration: 01:42:14
Transitioning To Full Time, The Truth About Starting Window Tinting, Handling Damaging A Customer's Vehicle, And More
May 15, 2025

On this episode of the Road to $1 Million podcast Josh interviews David Santos owner of South Side Detail out of Plainfield, IL. David started detailing in June of 2021 and made the leap last year in 2024 to go full time. He generated a little over $40K in sales last year as a full time mobile detailer. This year, he hopes to continue to scale while maintaining a five star rating. 

On the podcast Josh and David talk about transitioning to full time detailing, tips for staying busy, handling damaging a customer's vehicle, the truth about starting a new s...

Duration: 01:24:16
Urban Werks: From Shack To 12,000 Sq Ft Showroom - Scaling Past $1 Million, Website SEO, Building A Strong Team, And More
May 08, 2025

On this episode of the Road to $1 Million podcast Josh interviews Neil Maser owner of Urban Werks Garage in Lancaster, PA outside of Philly. Urban Werks is a 12,000 square foot PPF, window tint, ceramic coating, and detail shop with 7 employees and over 450 five star reviews. Neil Started his business back in 2014 out of a 900 square foot shack with 0 customers on the books and has since scaled to over a million dollar detailing facility. 

On the podcast Neil talks about his journey building his detailing business over the years, why partnering was one of his worst decisions, moving i...

Duration: 01:21:29
Mountainside Mobile Detailing: Growing to 5 Vans, Paying Cash vs Using Debt, When is it Appropriate to Pay Yourself, and More
May 01, 2025

On this episode of the Road to $1 Million podcast Josh interviews Nick Burton owner of Mountainside Mobile Detailing located in Parker, CO right outside of Denver. Nick started Mountainside Mobile Detailing in Dec 2023 and has quickly built it into a six figure detailing business with 3 employees and 5 vans. He currently has 2 vans on the road with 3 more he recently purchased and is preparing to roll out. 

On the podcast, Nick talks about how he got his first customers, paying cash vs using debt to buy detailing vans, how to keep a honest and open work environment, when t...

Duration: 01:32:20
Starting a Detailing Business in 2025: 6 Steps For Scaling to 6 Figures a Year
Apr 24, 2025

On this episode of the Road to $1 Million podcast Josh talks about his story starting Belk Mobile Detailing, some of the lessons he has learned, and 6 things you can focus on for scaling your car detailing business to $100,000+ a year in 2025. 

Time Stamps:

(0:00) - Intro

(2:33) - How Belk Mobile Detailing Started

(9:35) - Create a Frictionless Process

(14:54) - Be Personable and Professional

(20:40) - Focus On Today's Customer

(25:18) - Start With Cheaper Prices

(30:14) - Work Your Organic Market

(35:14) - Be Seen Everywhere and O...

Duration: 00:42:08
Rhino Films and Detailing: 15+ Years of Building a Multi-Million Dollar Detailing Facility From The Ground Up
Apr 17, 2025

On this episode of the Road to $1 Million podcast Josh interviews Alex Lee owner of Rhino Films and Detailing located in Huntington Beach, CA. Alex started his business over 15 years ago doing mobile detailing and offering services from his church but has since built Rhino into a million dollar 17,000 square foot car care facility. Today, Rhino focuses on paint protection film, window tinting, ceramic coating, and premium detailing. 

On the podcast Alex talks about how he got started detailing, how him and his business partner balance their roles, problems with ceramic coating, what the detailing industry will l...

Duration: 01:15:39
Upscale Detailing Co: Scaling to $500K in 2025, Hiring Employees The Right Way, Introducing PPF & Tint, and More
Apr 10, 2025

On this episode of the Road to $1 Million podcast Josh interviews Jared Clasen owner of Upscale Detailing Co located in Columbus, GA. Upscale is a detail shop focused on high end detailing, ceramic coatings, paint corrections, PPF, and window tinting. Upscale has 322 five star reviews, 4 employees, and plans to do $500K in gross sales in 2025. 

On the podcast, Jared talks about tips and tricks for hiring qualified employees, his experience learning window tinting and PPF, gauging customer interest off of a phone call, educating customers, and much more!

Time Stamps:

(0:00) - Intro

Duration: 00:54:00
Grant Menard: Building a $3 Million Detailing Business Without Ads - Creating Unforgettable Customer Experiences and Building Your Dream Team
Apr 03, 2025

On this episode of the Road to $1 Million podcast Josh interviews Grant Menard owner of Menard Premium Detailing located outside of Philadelphia, Pennsylvania. Grant started his detailing business back in 2018 out of his mom's garage after leaving his job in the pharmaceutical industry and has since built it into a +$3,000,000/year business. Today, over 60% of their sales comes from PPF and the other 40% comes from window tinting, ceramic coatings, and detailing. Today, Grant's business mostly runs itself and he is now involved with several other companies, but today's podcast is focused on Menard Premium Detailing.

On the...

Duration: 01:27:33
48 Detailing Co: Building 500+ Reviews, Using YouTube to Sell Your Services, Setting Yourself Apart From Competition, and More!
Mar 27, 2025

On this episode of the Road to $1 Million podcast, Josh interviews Zaia Dinkha owner of 48 Detailing Co. located in Surprise, AZ. Zaia started his detailing business 7 years ago as a mobile detailer and has since built 48 Detailing into a million dollar shop with 8 employees and over 500 five star reviews. Today, they specialize in PPF, window tinting, and ceramic coatings.

On the podcast, Zaia talks about how he built 500+ Google reviews, transitioning from detailing to new car protection services, guiding educating and nurturing your customers, using YouTube to sell PPF and other services, upselling, and much more!

<...

Duration: 01:06:10
Fort Worth Auto Detail: Firing Half Your Team, Salary vs Hourly, Getting Started in PPF, Mobile vs Shop, and More
Mar 20, 2025

On this episode of the Road to $1 Million podcast, Josh interviews Austin Pruett owner of Fort Worth Auto Detail. Fort Worth Auto Detail is a detailing shop located in Fort Worth, TX offering ceramic coatings, paint protection film (PPF), and window tinting. Austin moved into a new facility in September of 2024 and launched PPF. He plans to hit $1.2 million in sales in 2025 with the addition of this new service and location. 

On the podcast, Austin talks about firing half of his team in the beginning of 2025, how he got started in PPF, mobile detailing vs shop detailing, p...

Duration: 01:14:24
Harker Heights Ceramic Coatings: From $26K/mo to $115K/mo in 6 Months With 623 Five Star Reviews
Mar 13, 2025

On this episode of the Road to $1 Million podcast, Josh interviews Matthew Jones owner of Harker Heights Ceramic Coatings located outside of Killeen, TX. Harker Heights is a window tinting, ceramic coating, and paint protection film (PPF) shop with 5 full time employees and 623 five star Google reviews. Matthew started 2024 working out of his home shop doing around $30,000 per month in sales. In June of 2024, he moved out of his home shop into a new location and scaled to $115,000 per month by October of 2024. This year, he plans to do over $1.2 million in sales.

On the podcast, Matt...

Duration: 01:12:42
Sig Auto Detailing: Transitioning From Mobile Detailing to a Shop, Getting Started in Window Tint, Ceramic Coating Problems, and More
Mar 06, 2025

On this episode of the Road to $1 Million podcast, Josh interviews Jake Gammill owner of Sig Auto Detailing located in Joplin, MO. Sig Auto Detailing is a automotive detailing, ceramic coating, and window tinting shop. Jake started his detailing business back in 2020 offering strictly mobile detailing but has since transitioned his business to shop only. Sig just recently started offering window tinting to it's clients, so that is a big focus on this week's episode.

On the podcast, Jake talks about how he got started detailing, transitioning from mobile to a shop, introducing window tinting to his...

Duration: 01:12:59
Detail Doctors: Building a Detailing, Ceramic Coating, and PPF Shop in Your Early 20s
Feb 27, 2025

On this episode of the Road to $1 Million podcast, Josh interviews Alex and Paul owners of Detail Doctors in Kansas City, MO. At just 25 and 22 years old, Alex and Paul have built their detail shop into one Kansas City's largest. The Detail Doctors offer ceramic coatings, PPF, window tint, and premium detailing. With 4 employees and 234 five star Google reviews, Alex and Paul have built a strong reputation for high quality detailing and premium automotive protection services.

On the podcast, Alex and Paul talk about how they recently merged their two detailing businesses, how being apart of car...

Duration: 01:01:18
Villegas Brothers: Building a $3 Million Per Year Film Company - Staying Focused, Managing a Team, Building a Personal Brand, and More
Feb 20, 2025

On this episode of the Road to $1 Million podcast, Josh interviews the Villegas Brothers, Alexis and Juan. Alexis and Juan started bogartechdesigns.com in 2019 and have since build it into $3 million per year film, vinyl, and tint e-commerce company. Alexis and Juan also run a podcast called the Driven Podcast where they talk entrepreneurship, business, and life. 

On the podcast, Alexis and Juan talk about their journey going from $105,000 in 2019, their first year in business, to $3 million in 2024. They also talk about what it's like working with family, managing a 12 employee team, building a personal brand, maintaining f...

Duration: 01:12:09
From $20 Mobile Details to a $950K/Year PPF, Tint, and Ceramic Coating Shop: Windows & Wheels Auto Detailing
Feb 13, 2025

On this episode of the Road to $1 Million podcast Josh interviews Wills Amstutz owner of Windows and Wheels out of Gilbert, AZ. Wills and his sister started their detailing business from rock bottom when they were still in high school and have since grown it into a $950,000/year detail shop. Today, most of their revenue comes from paint protection film (PPF), ceramic coatings, and window tint. Windows and Wheels employs 5 in person team members and 3 virtual team members.  They have over 250 five star reviews. 

On the podcast, Wills talks a lot about key metrics like cost per le...

Duration: 01:35:47
Chris Di Giovanni: Owner of Detailers Roadmap - Secrets to Website Optimization & SEO For Detailing & Tint Shops
Feb 06, 2025

On this episode of the Road to $1 Million podcast Josh interviews Christopher Di Giovanni, owner and founder of Detailers Roadmap. Detailers Roadmap is a digital marketing agency for detailing, ceramic coating, PPF, and window tint shops. Chris and his team build websites for some of the largest brands and detail shops in the country including Chicago Auto Pros, LLumar, STEK, CARPRO, System X, as well as many guests that I've had on this podcast. 

On the podcast, Chris talks about what makes a great website, how to rank well on Google search, changing your Google business name, r...

Duration: 01:15:47
AZ Heat Detail: Scaling to $130K/month With PPF, Ceramic Coatings, and Dealership Services
Jan 30, 2025

On this episode of the Road to $1 Million podcast Josh interviews brothers Brett and Kyle owners of AZ Heat Detail out of Phoenix, AZ. Brett and Kyle have built up two businesses under the AZ Heat umbrella. First is their dealership reconditioning business, which focuses on scratch removal, touch up paint, and curb rash repair for dealerships. Second, is their retail detail shop focused on paint protection film (PPF), ceramic coatings, window tint, and high-end auto detailing. Together, these two businesses are generating over $130,000/month. AZ Heat has 9 employees and 147 five star Google reviews. 

On the podcast, B...

Duration: 01:22:40
Team vs Solo Detailing, Getting Started in Paint Protection Film (PPF), Small Favors Huge Returns: Prestige Auto Detail
Jan 23, 2025

On this episode of the Road to $1 Million podcast Josh interviews Sean Free owner of Prestige Auto Detail out of Portland, OR. Prestige Auto Detail is a paint protection film (PPF) and ceramic coating shop which started in 2016 specializing in vehicle protection and correction services. While Sean has experience managing a 3 person team he has since scaled back to a solo operation focusing solely on automotive protection services.

On the podcast, Sean talks about the difference between running a team vs a solo detail shop, finding his passion in PPF, educating clients protection services, and much more.  Duration: 01:57:37

Renowned Detailing: $250K First Year Mobile Detailing w/ 250 Five Star Reviews & 62K Instagram Followers
Jan 16, 2025

On this episode of the Road to $1 Million Podcast Josh interviews brothers Justin and Devin Williams, owners of Renowned Detailing in Kansas City, KS. Renowned Detailing is a mobile detailing business that offers premium detailing and ceramic coating services directly at their client's home. In their first full year of business, Renowned grossed over $250K with two mobile detailing vans. Today, they have over 250 five star Google reviews and over 62K followers on Instagram. 

On the podcast, Justin and Devin talk about how they got started mobile detailing, social media marketing strategies for getting their first customers, b...

Duration: 01:15:02
$780K/year Detail Shop W/ 475 Five Star Reviews: Diamond Detail - Raising Prices, SEO, Paying Employees, and More
Jan 09, 2025

On this episode of the Road to $1 Million podcast Josh interviews Travis owner of Diamond Detail located in Puyallup, Washington. Coming from a background in paintless dent repair (PDR), Travis acquired Diamond Detail in 2013 and has since grown it into a $780k per year detailing shop with an impressive 475 five star reviews. Most of Diamond Detail's business today is focused on ceramic coating and detailing, although Travis is still doing tons of dent repairs. They also offer paint protection film and window tint. 

On the podcast Travis talks about raising his prices from $75 to $110 per hour, managing o...

Duration: 01:25:46
Training Employees, Installing PPF & Window Tint for Dealerships, Ceramic Coatings, and More: Tabula Rasa Detailing
Jan 03, 2025

On this episode of the Road to $1 Million podcast Josh interviews Ben Beitel owner of Tabula Rasa Fine Auto Detailing. Tabula Rasa is a detail shop located in Chantilly, VA offering window tint, paint protection film (PPF), ceramic coatings, and car detailing. Coming from a background in restaurant ownership, Ben started his detailing business full time in 2016 and has since scaled to one of Virginia's top automotive detailing shops. 

On the podcast, Ben talks about his experience working with dealerships and why he wishes he would've gotten started sooner. He also talks about training his employees on P...

Duration: 01:28:59
9 Dealership Contracts With 60+ Employees: Bulldog Auto Detailing - Growing a Detailing, Ceramic Coating, PPF, and Tint Business to 3 Locations
Dec 26, 2024

On this episode of the Road to $1 Million podcast, Josh interviews Gram Short owner of Bulldog Auto Detailing. Bulldog is a detail shop with locations in Waco, TX, Temple, TX, and Sturgis, SD offer auto detailing, window tint, ceramic coatings, and paint protection film (PPF). They offer their services to both private party retail clients as well as dealerships. Gram went full time in his detailing business back in 2016 and has since grown Bulldog to a 60+ person team. Roughly 40 of his employees manage his 9 dealership contracts while the rest focus on premium detailing, ceramic coatings, window tint, and paint...

Duration: 01:18:10
Building Mobile Detailing Vans: Ralda's Details - Training, 5 Star Service, and More
Dec 20, 2024

On this episode of the Road to $1 Million podcast, Josh interviews Tony Ralda owner of Ralda's Details LLC located in Richmond, VA. Ralda's Details is a detailing shop offering both mobile detailing and shop services. They have 387 five star reviews, 3 vans, over 4 employees, and offer training. Perhaps most interesting, Tony also builds and sells mobile detailing vans to other detailers throughout the country. 

On the podcast, Tony talks about how he got started detailing in his home country of Guatemala and how he has since scaled Ralda's to a premium detail shop offering ceramic coatings, window tint, a...

Duration: 01:02:50
Managing a 56 Person Team: Dustin Jackson - Owner of EZN Detail, IGL Coatings, & Detail Bookie
Dec 12, 2024

On this episode of the Road to $1 Million podcast, Josh interviews Dustin Jackson, owner EZN Detail & Storage, IGL Coatings, and Detail Bookie. EZN has 222 five star reviews and offers both automotive and marine detailing and ceramic coatings.  Located out of Saraland, AL Dustin manages a team of 56 employees across all his companies, 14 of which exclusively run the detailing business. 

On the podcast, Dustin talks about his journey starting EZN more than 12 years ago and how it has become what it is today. We talk about leading a team, mobile detailing vs shop detailing, managing expenses, owning IGL co...

Duration: 01:05:24
15 Year Detailing Veteran Teggy's Elite Detailing: Growing to 371 Five Star Reviews
Nov 22, 2024

On this episode of the Road to $1 Million podcast, Josh interviews Ryan, owner Teggy's Elite Detailing located in Queens, NY. Teggy's is a shop only detailing business that offers everything from detailing, ceramic coatings, paint protection film, window tinting, and more. They have 371 five star Google reviews, two full time employees, and are detailing an average of 5-10 cars per week. Having started detailing at the age of 15, Ryan has tested hundreds of different ceramic coating and detailing products and is a true veteran in this industry. 

On the podcast, Ryan talks about his journey detailing, five s...

Duration: 01:17:50
Scaling to 15 PPF/Ceramic Coating Installs Per Week: Ceramic Pro Elite Dealer Dynamic Detailing
Nov 15, 2024

On this episode of the Road to $1 Million podcast, Josh interviews Daniel, owner of Dynamic Detailing located in San Jose, CA. Dynamic Detailing focuses on vehicle protection services, like ceramic coating and paint protection film (PPF). With six full time employees, over 600 five star reviews, and 15 years of detailing experience, Daniel is true master in this industry. Daniel first started detailing in 2010, began ceramic coating in 2014, introduced PPF in 2018, and added window tinting in 2023. Now in 2024, Dynamic Detailing is installing PPF and ceramic coatings to 12-15 cars per week.

On the podcast, Daniel talks about how his...

Duration: 01:28:57
Building a Detailing Business w/ Your Significant Other: The Detail Code
Nov 05, 2024

On this episode of the Road to $1 Million podcast, Josh interviews Aaron and Amber, owners of The Detail Code located in San Antonio, TX.  Prior to starting The Detail Code in 2019, Aaron worked at a body shop and then at a dealership where he learned how to detail cars. After seeing some success with his own detail shop, Aaron decided to bring on his finance Amber to help scale the business. After 5 years, they have 3 employees, 176 five star reviews, and are detailing 2-4 even 6 cars per day.

Today, Aaron and Amber talk about getting started detailing, what i...

Duration: 01:10:28
Scaling to $750k/year With Ceramic Coatings, PPF, Window Tint, and Detailing
Oct 22, 2024

On this episode of the Road to $1 Million podcast, Josh interviews Kyle Simpson owner of Shine Co located in Spartanburg, SC. Kyle started his car detailing business in 2019 after quitting his day job at Cintas. When he first started, 70% of Kyle's business was regular detailing and 30% paint corrections and ceramic coatings. Five and a half years later, Kyle has completely flipped those numbers and is ceramic coating 500 cars a year plus offering PPF and window tinting. Shine Co employs 6 full time employees and expecting to generate $750k in sales this year. They have a stellar five star Google rating...

Duration: 01:03:01
Growing to 4500 Customers w/ 450 Five Star Reviews: $50k/month Detail Shop
Oct 15, 2024

On this episode on the Road to $1 Million podcast, Josh interviews Brett Russell owner of 412 Auto Detail located in Pittsburgh, PA. Brett started his auto detailing business in 2020 shortly after being laid off from Dicks  Sporting Goods. Over the last 4 years he has scaled his detailing operation to $50k per month with 6 employees, 4500 total customers, and 2 shops servicing 8-10 cars per day. 412 Auto Detail has an impressive 450 five star reviews, one of the highest numbers I've seen from a car detailing business. I believe Brett's phone skills and customer service has set him apart from the competition and contributed t...

Duration: 01:17:53
Mobile Detailing For Athletes & CEOs at 19 Years Old: Scaling to 3 Vans & 4 Employees
Oct 08, 2024

In this episode on the Road to $1 Million podcast, Josh interviews Baxter Jennings, owner of Surfside Mobile Detail located in Boston, MA. Baxter is 19 years old and in less than a year has scaled to 4 full time employees, 3 mobile units, and a dedicated sales team to manage leads. His team details for Patriot football players, Boston Bruin hockey players, and several CEOs. Baxter has built up an incredible Instagram following with nearly 15k followers which contributes to the majority of Surfside's leads. He is currently focused on scaling Surfside's B2B sales by offering their mobile detail service at...

Duration: 01:13:40
Pennsylvania's Largest System X Ceramic Coating Installer: Scaling to $40K/month
Oct 01, 2024

In this episode on the Road to $1 Million podcast, Josh interviews Brett Mawhinney, owner of Steel City Auto Spa. Brett started his auto detailing business while a Sophomore in high school. After finishing college and debating on joining the police academy, Brett decided to commit to growing his business full time. Brett and his one employee are generating around $40k/month detailing 3-4 cars and 1 ceramic coating per day. They are the largest System X ceramic installer in the state of Pennsylvania.

On the show, Brett goes into detail on how he stands out among the competition...

Duration: 01:02:44
$50k/month Mobile Detailing With 4 Vans & 9 Employees
Sep 24, 2024

In this episode on the Road to $1 Million podcast, Josh interviews Truxton McSpadden, owner of Squeegee Boys Mobile Detailing. While still in college, Truxton has scaled his mobile detailing business to over $50,000 per month with 4 vans and 9 employees. Truxton focuses solely on basic interior and exterior detailing, no ceramic coatings or paint corrections. In the episode, Truxton talks about how he gained some of his first clients by detailing for influential people in his local area with large social media followings in exchange for shout outs. He also talks about good ole door to door sales and some of...

Duration: 01:17:17