Swim Against The Tide

Swim Against The Tide

By: Steve Henry

Language: en

Categories: Business, Entrepreneurship, Careers

The idea behind Swim Against The Tide podcast is to meet founders and leaders of businesses who have launched and operate in competitive markets, taking the bigger, more established players head on. It is about exploring what drove them, how their brand stood out, what they had to do to win and what lessons they have learned that they can share with the listeners to hopefully inspire them to take their own journey. The show is presented by Steve Henry, Co-Founder of the specialist marketing group Audience Collective. Steve has enjoyed a 30-year career in advertising helping 100s of brands...

Episodes

Ep072 – Kostas Sfaltos, MD, The Berkeley & Emory Hotel | Serving up luxury - From Beach bars to Belgravia | SATT
Jan 08, 2026


In this open and frank conversation, the Kostas Sfaltos shares his fascinating journey from a modest upbringing in Greece to becoming the Managing Director of luxury hotels in London.

He discusses the pivotal moments in his career, including his Greek military service, which taught him valuable leadership lessons and the importance to building deep relationships that last for life.

Kostas emphasizes the importance of listening to team members and guests, creating a positive culture, and the role of coaching in enhancing his leadership effectiveness as he continues to develop in his role. 

H...

Duration: 01:09:42
Ep071 – Carol Kane, Grp Exec Dir, Debenhams.com | Boohoo and beyond: Creating fashion legends | SATT
Dec 29, 2025

This week our conversation explores the journey of a fashion executive from young designer, to launching online phenomenon Boohoo to becoming Group Executive Director at Debenham.com.

With Carol Kane, the Co-Founder of Boohoo we delve into the evolution of fast fashion (and its true meaning), marketing strategies in e-commerce, and the challenges faced during the IPO process. 

The discussion highlights the importance of understanding market trends, the role of storytelling in branding, and the impact of acquisitions on business growth.

Carol emphasises the significance of personalisation in retail, the reintroduction of designer l...

Duration: 01:01:43
Ep070 – Will Lankston, MD, Timpson Direct | The key to Timpson’s success | SATT
Dec 18, 2025

In this week’s episode of Swim Against the Tide with Steve Henry, Will Lankston—Managing Director of Timpson Direct—shares his remarkable journey from working school holiday shifts in Timpson shops to leading one of the company’s fastest-growing divisions.

Will reveals the people-first philosophy behind Timpson’s success, including its unconventional hiring approach that prioritises personality over experience and its famous “upside down management” culture.

He explains why employee happiness directly fuels business growth, how mistakes are embraced as learning opportunities, and what social responsibility looks like in practice through Timpson’s longstanding commitment to em...

Duration: 00:50:13
Ep069 – Rodrigo Maza, CEO, Naked Wines | Naked ambition: Bringing themagic back to wine | SATT
Dec 11, 2025

In this episode of the podcast, Rodrigo Maza - CEO of Naked Wines - shares how
he’s challenging convention in the wine industry by building a community-first
business that connects customers directly with independent winemakers.
Rodrigo reflects on his unconventional journey from beer to wine, the evolution of
Naked Wines’ unique model, and his mission to make wine fun, accessible, and free
from industry snobbery.
He breaks down the importance of customer retention, co-creation, and high-
alignment leadership, while also discussing the post-COVID rebuilding period and
the work required to rega...

Duration: 00:57:44
Ep068 – Kate Prince, Founder, Ancient + Brave | Being brave: Turning rituals into a winning wellness brand | SATT
Dec 04, 2025

In this episode, Kate Prince shares her journey from being a city lawyer to founding Ancient + Brave, a wellness brand focused on collagen and nutraceutical supplements.

She discusses the challenges of transitioning from law to media, the philosophy behind her brand, and the importance of education and transparency in the wellness industry. 

Kate also highlights the significance of partnerships, social responsibility, and her experiences as a female entrepreneur in a competitive market.

She concludes with advice for aspiring entrepreneurs, emphasising the need for speed and bravery in decision-making.

The SATT Team :) 

...

Duration: 00:58:03
Ep067 – Goran Vasiljevic, Co-Founder, truefuels | Fuelling the growth of a true nutrition brand | SATT
Nov 27, 2025

In this podcast episode, Goran Vailjevic, co-founder of truefuels, shares his journey from aspiring professional tennis player to successful entrepreneur in the sports nutrition industry.

He discusses the challenges faced during his athletic career, the transition to investment banking, and the eventual partnership with Olympic triathlete Alistair Brownlee to create a brand focused on clean, functional nutrition products.

Goran emphasises the importance of decision-making, execution, and luck in both sports and business, and outlines the strategies truefuels employs to grow its brand in a competitive market.

The SATT Team :) 

#podcast #business #s...

Duration: 00:55:18
Ep066 – Anthony Moss, Founder, Hunter Moss | Driving passion: The story of Hunter Moss | SATT
Nov 20, 2025

In this engaging conversation, Anthony Moss shares his journey from a childhood passion for cars to founding Hunter Moss, a luxury driving tour company.

He discusses the evolution of the business, the unique experiences offered to guests, and the importance of creating stress-free travel.

Anthony also touches on sustainability in luxury travel, the future of electric cars, and the significance of documenting experiences through marketing.

He emphasizes the value of passion in entrepreneurship and offers insights into the dynamics of running a business with his partner, Julie as well sharing some sage advice...

Duration: 00:53:16
Ep065 – Emma Thornton, CEO, Thermocheck | Emma Thornton on living brave | SATT
Nov 13, 2025

Listening to Emma’s story on this week’s episode of will leave you feeling a combination of amazed, humbled and definitely inspired as she shares her working career and personal health battles.

Emma is a tour de force in the brand and marketing world, working for brands like Nike, Chanel and Microsoft to name but a few. She shares how she navigated these businesses being at the forefront of communication initiatives with her ambassador and influencer work with Nike and Chanel. More importantly her children actually thought she was cool when she brought home some Beyonce trai...

Duration: 01:00:58
Ep064 - Steve Phillips, Founder, Zappi - Building the Consumer Insight Revolution | SATT
Nov 06, 2025

In this week’s episode of the podcast, Steve Phillips shares his journey from market research agencies to founding Zappi, a company that automates and speeds up the market research processes for brands and agencies alike.

He discusses the challenges of entrepreneurship, the importance of AI in consumer insights, and the evolution of leadership within a growing tech company.

Steve emphasizes the need for human relationships in business and offers advice for new entrepreneurs navigating the modern landscape of work and technology.

The SATT Team :) 

#podcast #business #swimagainstthetide #growth #entrepreneurship

Duration: 00:49:28
Ep063 – Daniel Temm, CEO, Puresport | For the long run – building the Puresport brand | SATT
Oct 30, 2025


In this episode, Dan Temm, CEO of Puresport, shares his journey from a sports-obsessed youth in New Zealand to leading a successful sports nutrition brand in the UK.

He discusses the evolution of Puresport from its origins in CBD to a broader focus on sports nutrition, emphasizing the importance of community, hard work, and commitment.

Dan highlights the significance of building a brand with purpose and the lessons learned from his experiences in professional rugby that inform his leadership style today.

He also addresses the challenges and opportunities of navigating investment and...

Duration: 00:54:49
Ep062 – Lina & Daniel, Founders, Pop Specs | Pop Specs: Making glasses Affordable, Fun & Fast | SATT
Oct 23, 2025

In this podcast episode, Steve Henry interviews Lina Tejoprayitno and Daniel Barnes, the co-founders of Pop Specs, a revolutionary eyewear business that aims to make buying glasses affordable, fun, and fast.

They share their unique backgrounds, the inception of their business idea, and how they have navigated the challenges of scaling their company.

The conversation delves into their experiences on Dragon's Den, their self-funding journey, and their plans for global expansion through franchising.

Lina and Daniel emphasize the importance of customer experience, innovation, and maintaining a strong partnership as they grow their business...

Duration: 00:54:18
Ep061 – Jason Stevens, CEO, Wayfairer Travel | From supply chains to landing a dream career | SATT
Oct 16, 2025

In this enlightening chat with Jay Stevens, he shares his unique journey from a supply chain background with some of the biggest global operators to becoming the CEO of Wayfarer Travel.

He discusses the rapid growth of the company, especially during and after COVID, taking over from the original founders, and the importance of maintaining a strong company culture while navigating the challenges of leadership and a global business.

Jay emphasizes the significance of personal experiences in travel, the role of technology in enhancing customer service by giving his team more time with their clients...

Duration: 00:51:52
Ep060 – Mark Scott, Co-Founder, Bella & Duke | Raw Ambition: How to disrupt a category | SATT
Oct 09, 2025

In this enthralling and inspiring conversation, Mark Scott, the co-founder of Bella & Duke, shares his remarkable journey from struggling in school to becoming a serial successful entrepreneur, and recently co-founding the market disrupting pet food brand.

He discusses the importance of resilience, the lessons learned from door-to-door sales, and the significance of community and connection in both personal and professional life.

Mark emphasises the need for a healthy approach to pet nutrition and the impact of technology on modern entrepreneurship.

After a recent diagnosis of dyslexia, he also tells us about his latest...

Duration: 00:54:43
Ep059 – Mark Hackwell, MD, 7th Heaven | From Psychology to Skincare - Follow your opportunities | SATT
Oct 02, 2025

In this engaging podcast episode, Mark Hackwell, Managing Director of 7th Heaven, shares his journey from psychology graduate to a successful leader in the skincare industry.

He discusses the importance of sales experience, the transition to management, and the strategies behind 7th Heaven's growth as a leading liquid mask brand.

Mark emphasizes the significance of quick decision-making, understanding consumer engagement, and adapting to market trends, particularly through collaborations and influencer marketing.

He also hints at exciting future product expansions, showcasing the brand's commitment to innovation and sustainability.

The SATT Team :) 

Duration: 00:44:48
Ep058 – Chris Rennoldson, Co-Founder, Pasta Evangelists | From Finance to Fresh Pasta: Following your passion | SATT
Sep 25, 2025



In this mouth-watering conversation we meet Chris Rennoldson who shares his journey from a career in finance to becoming the co-founder of Pasta Evangelists, a thriving pasta business. 


He discusses the importance of following your passion, the opportunities presented during the COVID-19 pandemic, and the strategic decisions that led to the brand's growth. 


Chris emphasises the significance of customer feedback in menu development and the commitment to always sourcing authentic ingredients to make the product the best it can be.


The conversation highlights the entrepreneurial spirit an...

Duration: 01:03:09
Ep057 – Christian Jakobsson, Co-Founder, Medino | From Magician to DM: Building Medino | SATT
Sep 18, 2025

In this podcast episode, Christian Jakobsson, co-founder and MD of Medino, shares his journey from a magician to building and leading an online pharmacy.

He discusses the challenges and opportunities in building an online pharmacy from scratch, navigating regulations, leveraging technology, and the importance of leadership and team dynamics.

Christian also reflects on the impact of COVID-19 on their growth and how it proved the model would work.

Finally, Christian offers valuable lessons for aspiring entrepreneurs to follow their dream.

The SATT Team :) 

#podcast #business #swimagainstthetide #growth #entrepreneurship

Duration: 00:53:29
Ep056 – Thom Elliot, Co-Founder, Pizza Pilgrims | Better before bigger! From market stall to bricks & mortar| SATT
Sep 11, 2025

In this brilliant chat, Thom Elliot, co-founder of Pizza Pilgrims, shares his literal journey from traditional jobs to establishing a successful pizza business with his brother. 

He shares his wonderful story of how he and his brother discovered how to make pizzas on a road trip in Piaggio Ape through Italy (very slowly).

He discusses the importance of resilience, creativity, and teamwork in entrepreneurship, as well as the unique experiences they create in their restaurants.

Thom also highlights the significance of their connection to Napoli, their commitment to quality, and their recent achievement o...

Duration: 00:54:47
Ep055 – Greg Anderson, MD, RM Sotheby’s | Selling Super Car Dreams | SATT
Sep 04, 2025

On this week’s podcast episode, Greg Anderson, Managing Director of RM Sotheby's, shares his journey from a background in politics and event management to leading a premier car auction house.

He discusses the evolution of RM Sotheby's, the high-end car auction market, from its early Canadian roots to the unique auction experience they have now created across the globe. Sharing how their offer is evolving as new markets are opened up.

Greg emphasizes the importance of collaboration in leadership and offers valuable advice for young professionals starting their careers.

He also reflects on...

Duration: 00:50:58
Ep054 – Fran Pittaway, CEO, Biscuiteers | From the BBC to Biscuiteers – Fran’s inspiring journey | SATT
Aug 28, 2025

In this entertaining and engaging conversation, Francesca Pittaway shares her unique journey to becoming the CEO of Biscuiteers, the exclusive, hand-iced biscuit gift delivery company.

In her story she highlights her diverse career path from the BBC to Not on the High Street and eventually to premium gifting.

She discusses the importance of finding purpose in work, the challenges of leadership, and her commitment to empowering women in business. 


Francesca also outlines her vision for Biscuiteers, focusing on growth, product diversification, and international expansion, while emphasising the significance of a supportive and e...

Duration: 00:56:32
Ep053 – Jon Simon, Co-Founder, Pieminister | From games shows to gourmet pies | SATT
Aug 21, 2025


In this engaging conversation, Jon Simon shares his entrepreneurial journey from university to co-founding Pieminister, a brand known for its high-quality, gourmet pies.

He discusses the challenges and triumphs of building a sustainable food business, the importance of team dynamics, and how they navigate changing consumer trends.

Jon emphasizes the significance of maintaining quality and sustainability in their products while exploring future growth opportunities for the brand.

He explains the importance of following your passions and dreams in your career choices and finally shares which are the best-selling flavours!

The...

Duration: 00:50:58
Ep052 – James Rigg, CEO, Trojan | From Chemistry Labs to CEO - making smart choices | SATT
Aug 14, 2025


In this podcast episode, James Rigg shares his unique career journey from aspiring research chemist to CEO of Trojan, part of the Buy It Direct Group.

James shares his journey from being chased by a hippo, to working in a lab and then moving into the IT sector, where he built his successful career.

He discusses the importance of adaptability, the impact of diverse experiences on leadership, and the significance of sustainability in business.

James emphasizes the value of understanding consumer needs and the role of e-commerce in modern retail.

...

Duration: 00:50:26
Ep051 – Pete Russell, Founder, Ooooby | The future of food – tech enabled decentralisation | SATT
Aug 07, 2025

In this conversation, Steve Henry talks to Pete Russell as he discusses the innovative platform he has built called Ooooby, which aims to revolutionise the local food supply chain by reducing food waste and empowering farmers through direct sales. 


He explores the challenges and opportunities within the food industry, the importance of sustainability, and the need for a more equitable capitalist model. 


Pete shares insights on Ooooby's business model, its growth trajectory, and the vision for creating a local food ecosystem that benefits both producers and consumers.


Finally, he gives so...

Duration: 00:59:54
Ep050 – Adam Miller, Founder, Rolled | Rolling out an Aussie Sushi revolution | SATT
Jul 31, 2025

In this engaging conversation, Adam Miller, founder of Rolled, shares his entrepreneurial journey from his early experiences in startups to launching his unique brand of Aussie sushi in the UK. 

He discusses the challenges and opportunities in the competitive food and beverage market, the innovative concept of Aussie-style sushi, and the importance of building a strong team.


Adam reflects on his motivations, the gaps he identified in the market, and his vision for Rolled as a beloved sushi brand in the UK and great help from his big brother.


He shares i...

Duration: 00:49:10
Ep049 – Will Hill, MD, Novel Wines | Changing long held perceptions in the wine world | SATT
Jul 24, 2025

In this week’s podcast episode, Will Hill, Managing Director of Novel Wines, shares his unique journey into the wine industry, emphasising the importance of lesser-known wine regions, particularly in Eastern Europe, where his business excels.

He discusses the evolution of Novel Wines, the challenges of changing perceptions about wines from these regions, and the impact of political history on wine production. 

Will highlights the need for education and inclusivity in the wine industry, aiming to surprise and delight consumers with quality wines that defy traditional expectations.

He shares insight on wine judging, exp...

Duration: 00:55:15
Ep048 – Jon Dutton OBE, CEO, British Cycling | A life spent taking on a sporting challenge (and winning) | SATT
Jul 21, 2025


In this fascinating conversation, Jon Dutton OBE, CEO of British Cycling, shares his incredible journey in sports management, highlighting the challenges and triumphs he has faced.

He reflects on his experiences with running the Rugby League World Cup through COVID 19 and the lessons learned in leadership, emphasising the need for trust, purpose, and continuous learning.

In his role at British Cycling, he discusses the importance of social impact, the balance between commercial success and cultural growth, and the diverse disciplines within the cycling world.

He also looks forward to the...

Duration: 00:55:15
Ep047 – Brendan Fox, MD, Destination Sport Experience | Building a global sports travel brand | SATT
Jul 17, 2025

In this podcast episode, Brendan Fox, Managing Director of Destination Sport Experience, shares insights into his career journey and the evolution of the sports travel industry. 

He discusses the growth of Destination Sport Group, the challenges faced in the travel market, and the exciting developments in mass participation sports, particularly the rise of HYROX. 

Brendan emphasizes the importance of customer experience and the global expansion of their services, highlighting the dynamic nature of the sports travel landscape. 

He reflects on his role in managing a growing business and the challenges of maintaining operational eff...

Duration: 00:54:20
Ep046 – Stephen Loftus, CEO, Wattbike | Taking opportunities: From booze & bikes to elite sports | SATT
Jul 14, 2025


In our second Tour de France special, we meet Stephen Loftus as he shares his unique career journey leading to his role as CEO of Wattbike. 

After an early career in the global booze trade, then a spell at the British design icon that is Brompton Bikes, Stephen joined Wattbike in 2023.

He discusses the challenges faced during his tenure, particularly post-COVID, and the importance of team culture and relationships in navigating these challenges. 

Stephen elaborates on the innovative product range of Wattbike, catering to various markets from elite sports to the health in...

Duration: 00:53:23
Ep045 – Yanto Barker, CEO, Le Col | Spinning many wheels – building the Le Col brand | SATT
Jul 10, 2025

In this latest Tour de France special episode of the podcast we meet Yanto Barker, the CEO of Le Col, the uber cool cycling apparel brand. 

The former professional cyclist shares his journey from early cycling experiences to establishing a successful cycling clothing range. He discusses the challenges he faced in both cycling and business, emphasising the importance of fearlessness, resilience, and the ability to adapt. 

Yanto highlights the core values of Le Col, focusing on inclusivity, creating a positive work environment and delegating. He also reflects on the balance between confidence and paranoia in en...

Duration: 00:59:28
Ep044 – Nick Payne, MD, SA Brain & Co | Rebuilding a Welsh national treasure | SATT
Jul 03, 2025

In this engaging conversation, Nick Payne shares his journey from an early career in banking to becoming the Managing Director of SA Brains, a renowned brewery. 


He discusses the challenges and triumphs he faced in the beer industry, his short transition into the gin market, and his return to Brains, where he aims to revitalise the brand and adapt to the evolving market. 


Nick emphasizes the importance of passion, self-awareness, and creating a positive work environment as key elements in his leadership style. 

Focussing on engaging with consumers and leveraging the bra...

Duration: 00:56:14
Ep043 – Rob Keeping, MD, Bread Holdings | From Golf to Baking - always follow your passion | SATT
Jun 26, 2025

In this podcast episode, Rob Keeping, Managing Director of Bread Holdings, shares his unique journey from a sports-focused youth to a successful career in the culinary world.

He discusses his early sporting career, a transition into the army, before discovering hospitality, and following his passion for food.

Rob then goes on to discuss his journey at Bread Holdings, the home of Gail’s Artisan Bakeries, highlighting the importance of leadership, team dynamics, and personal development. He reflects on how his military background has shaped his leadership style, emphasising the value of collective responsibility and continuous le...

Duration: 00:55:11
Ep042 – Nick Gillett, MD, Mangrove Global | Spirited selling: from the West End to Martinique | SATT
Jun 19, 2025

In this engaging conversation, Nick Gillett shares his journey from what he describes as a privileged upbringing to becoming a successful entrepreneur in the alcohol distribution industry. 

Nick explains how he took learnings from being on the front line of hospitality industry in the heady West End bar scene, and the importance of team sports, to build his career and develop into an effective and inspirational leader.

He discusses the importance of understanding consumer behaviour, the challenges faced during the COVID-19 pandemic, and the decision become part of much bigger, global organisation.

Nick e...

Duration: 01:01:04
Ep041 – Teddy Lee, Founder, Maki & Ramen | Building a national restaurant chain | SATT
Jun 12, 2025

In this engaging podcast episode, Teddy Lee shares his inspiring journey from starting his career as a waiter to the owner of a successful chain of Japanese restaurants. 

He discusses the challenges and triumphs of building his brand, Maki & Ramen, and how he adapted to the changing landscape of the restaurant industry, especially during the COVID-19 pandemic. 

Teddy emphasises the importance of quality, innovation, and marketing in growing his business, while also reflecting on the cultural influences that shaped his culinary approach. 

He emphasizes the importance of hiring the right people, implementing operational sys...

Duration: 00:50:02
Ep040 – Stu Macdonald, Founder, ManiLife Peanut Butter | Building a brand like no other | SATT
Jun 05, 2025

In this engaging conversation, Stu Macdonald, founder of ManiLife Peanut Butter, shares his inspiring journey from a challenging childhood illness to becoming a successful entrepreneur.

He discusses the inception of his brand, the innovative product development process, and emphasizing the balance between taste and functionality.

The conversation also delves into the unique positioning of ManiLife in the peanut butter market, emphasising provenance and quality, as well as the brand's growth trajectory in a competitive landscape and how a mistake led to the creation of a best seller.

He reflects on his changing role...

Duration: 00:56:16
Ep039 – Darren Burn, Group CEO, OutOfOffice.com | From ITN reporter to creating his dream business
May 29, 2025

In this fascinating conversation, Darren Burn shares his unique journey from starting his career as a young, budding ITN journalist to the CEO and Founder of Out Of Office, a luxury travel company focused on the LGBTQ+ community. 
He discusses the pivotal moments that shaped his career, including his early experiences in journalism, the challenges of starting a business, and the importance of resilience and adaptability in the face of adversity.
The conversation also touches on the significance of diversity and inclusion in the travel industry and the lessons learned from mistakes along the way. 
He em...

Duration: 00:56:29
Ep038 – Sarah Calcutt, CEO, City Harvest London | How smart innovation is feeding a city | SATT
May 22, 2025

Duration: 00:51:05
Ep037 – Ed Pyke, CEO, Simpson Travel | A journey in travel – from tents to infinity pools | SATT
May 15, 2025

In this engaging conversation, Ed Pyke shares his journey from a young kitchen porter to the CEO of Simpson Travel. 

He discusses his early experiences in the travel and hospitality industry, the importance of customer experience, and the unique position of Simpson Travel in the market.

Ed emphasizes the importance of building trust and delegating responsibilities in leadership, the significance of recruiting the right team for growth, and the challenges and changes faced after private equity investment.

Additionally, he highlights sustainability initiatives in the travel industry and outline future growth plans and opportunities, w...

Duration: 00:52:40
Ep036 – James Dare, Co-Founder, Salad Project | Building a salad super brand | SATT
May 08, 2025


In this conversation, James Dare shares the journey of co-founding the Salad Project, a restaurant chain focused on healthy, customisable eating. 

He discusses the opportunity the COVID-19 pandemic gave him, and his fellow founder Flo in planning for their world domination. Emphasising the importance of trusting gut instincts, having a clear vision, and the organic growth of the business.

James shares his views on the importance of understanding market fit, and the dynamics of running a business with a partner and the significance of customer feedback.


He shares insights o...

Duration: 00:49:25
Ep035 – Annabel Turpin, CEO, Storyhouse | How to win in the business of the Arts | SATT
May 01, 2025

In this week’s episode, Annabel Turpin, Chief Executive of Storyhouse, tells us about commercial realities in the Arts sector. She discusses the importance of community engagement, the challenges faced in different regions, and the balance between commercial viability and charitable goals.

She emphasizes the significance of storytelling in fundraising and the need for arts centres to be responsive to their local communities. 

Annabel also highlights the evolving funding landscape and the opportunities for arts organisations to present themselves as solutions to societal issues – a place to bring people together.

She emphasizes the impor...

Duration: 00:53:05
Ep034 – Michael Glanville, Executive Coach | Leadership Lessons from the Marina Industry | SATT
Apr 24, 2025

In this week's conversation, Michael Glanville shares his extensive journey in the marine industry, discussing the evolution of MDL marinas under his leadership and the complexities of marina operations.

He highlights the growth of the business, the challenges faced during the COVID-19 pandemic and the significance of team dynamics and leadership in navigating these challenges.

Michael emphasizes the need for differentiation in this very competitive market and the critical role of hospitality and enhancing customer experience, as well as creating a vibrant community for all of his marinas. 

He shares insights on leadership, i...

Duration: 00:49:30
Ep033 – Sean Taylor, Zip World | From chopping trees to creating real adventure | SATT
Apr 17, 2025

In this fascinating conversation, Sean Taylor, Founder and President of Zip World, shares his journey from a challenging childhood and military career to building a successful adventure tourism business. 

He discusses the growth and evolution of Zip World, its diverse offerings, and the importance of community impact and sustainability through B Corp certification. 

Sean also reflects on the lessons learned from his experiences, including the challenges of investment and the significance of maintaining control in business, building a strong team, fostering innovation, and maintaining a fun and resilient work culture.


He reflects on...

Duration: 00:48:04
Ep032 – Chris Lorenzo, Seafarer | From 18-30s Holidays to building a sailing holiday brand | SATT
Apr 10, 2025

In this conversation, Chris Lorenzo shares the journey of Seafarer, a market leader in the yachting and sailing sector, proudly celebrating its 30th anniversary in 2025.

He discusses his transition from the corporate travel industry (with some interesting insights into life at 18-30 holidays in its heyday) to entrepreneurship, the evolution of Seafarer's offerings, and the importance of sustainability and community impact in the sailing industry.

Chris emphasizes the resilience of travel, the significance of personal service in a competitive market, and the lessons learned throughout his entrepreneurial journey.

Finally, Chris shares how he...

Duration: 00:48:22
Ep031 – Charlotte Harrington, Belu Water | Delivering purposeful performance | SATT
Apr 03, 2025

In this conversation, Charlotte Harrington shares her journey from her traditional background in retail to becoming a leader of a growing social enterprise.

She discusses the importance of values in business, the impact a social enterprise can have, and the evolving landscape of conscious consumerism.

Charlotte also highlights the innovative structure of her leadership role as co-CEO and the challenges faced in promoting sustainability and social impact in the business world and the importance of feedback in business culture.

She emphasizes the significance of building a strong team aligned with company values, navigating...

Duration: 00:49:24
Ep030 – Rob Russell, AC Group | Selling the ultimate holiday experience | SATT
Mar 27, 2025

In this engaging conversation, Rob Russell, owner of AC Group, shares his journey in the travel industry, detailing his transition from hotelier to business owner.

He discusses the operations of the group, a destination management company, and how they cater to the travel and holiday needs of international tourists coming into the UK and France. 

The conversation delves into the challenges faced during the COVID-19 pandemic, the evolution of leadership styles, and the importance of team dynamics in a hybrid work environment.

He highlights trends for 2025, including the growing interest in unique travel e...

Duration: 00:49:57
Ep029 – Huw Owen, Travel Local | Globally connecting people to reimagine travel | SATT
Mar 20, 2025

In this conversation, Huw Owen shares his journey in the travel industry, detailing how he co-founded Travel Local to connect travellers with local experts. 

He discusses the vital importance of real local knowledge in enhancing travel experiences, the challenges faced during the COVID-19 pandemic, and the strategic decisions made to ensure growth and sustainability.

Huw emphasises the significance of the supportive role of investors in navigating the travel landscape, with the importance of adaptability, and the human element in business relationships. 

He explores the journey to achieving B-Corp certification, the significance of impact re...

Duration: 00:54:38
Ep028 – Sara Davies | Building a business: from side hustle to success | SATT
Mar 13, 2025

This week we meet the brilliant Sara Davies. She shares her entrepreneurial journey, from her early days at York University, where she launched her first business, to becoming a huge star of the BBC’s Dragon Den.

She discusses the challenges and sacrifices of entrepreneurship, the importance of family support, and the pivotal moments that shaped her career. Sarah also reflects on her experience of receiving an MBE and her decision to join Dragon's Den.


Sara talks deeply about the importance of authenticity, the challenges of imposter syndrome, and her commitment to supporting fellow en...

Duration: 01:07:02
Ep027 – Siddhi Mittal, yhangry | Building a $1bn Business | SATT
Mar 06, 2025

In this episode we meet the positive lifeforce that is Siddhi Mittal, the co-founder of yhangry - a brilliant service that connects customers with private chefs for unique dining experiences. 

She shares her journey from a small city in India to becoming an entrepreneur in the UK, discussing the inspiration behind the brand, and the challenges and successes faced along the way, including their experience on Dragon's Den! 

Siddhi emphasizes the importance of understanding customer needs, the dynamics of co-founding a business, and how their platform empowers of chefs to sell themselves better.

Sh...

Duration: 00:52:14
Ep026 – Simon Gray, Boost Drinks | Successful leadership comes with respect, not popularity | SATT
Feb 27, 2025

In this engaging conversation, Simon Gray, CEO of Boost Drinks, shares his journey from young entrepreneur in Leeds to building and leading a successful energy drink brand.

He discusses the challenges and strategies involved in entering a market dominated by giants like Red Bull and Lucozade, emphasising the importance of timing, innovation and understanding consumer needs.

He reflects on the lessons learned from both successes and failures, highlighting the significance of a lean business model, and ensuring you always hire people that are smarter than yourself. 

Simon further reflects on the importance that e...

Duration: 00:52:00
Ep025 – Dale Smith, Host & Stay | Revolutionising an established industry | SATT
Feb 20, 2025

In this episode we meet Dale Smith, CEO of Host and Stay, and he shares his unique journey from the sunny shores of San Diego to a career in the automotive industry and finally establishing his successful holiday rental and management company.

He discusses the challenges and strategies involved in building the Host and Stay brand, focusing on innovative management practices, sustainability, and navigating industry regulations.

Dale emphasizes the importance of balancing quality and volume in the property management while leveraging market-leading technology to enhance the guest's experience and the operational efficiency of the property...

Duration: 00:57:12
Ep024 – James Rutter, Cook | Serving up a brilliant solution | SATT
Feb 13, 2025


In this engaging conversation, James Rutter, Chief Creative Officer of Cook, shares his unique career journey from journalism to the culinary world. 

He discusses the growth of Cook, a company specialising in the creation of amazing homemade frozen meals to help busy families serve up great food quickly. Emphasising the importance of steady growth and the joy of building a brand. 

James highlights the significance of a strong team and company culture, detailing how Cook fosters a collaborative environment that values its employees. 

He also touches on the company's core val...

Duration: 00:50:16
Ep023 – Vincent Hodder, Leeds Bradford Airport | Delivering an airport to be proud of | SATT
Feb 06, 2025

In this conversation, Vincent Hodder, CEO of Leeds Bradford Airport, shares his journey from the industry to a varied career in global aviation.

He discusses the importance of cultural adaptability in business, the lessons learned from his experiences in various countries, and the significance of strong leadership. 

Hodder emphasizes the need for a focus on customer experience and employee satisfaction to drive profitability and growth. He outlines the ambitious plans for transforming Leeds Bradford Airport, including a £100 million investment in infrastructure and community engagement, aiming to create a modern airport that meets the needs of it...

Duration: 00:55:20
Ep022 – James Bott, Boxbar Tech | Serving up a brilliant solution | SATT
Jan 31, 2025

In this conversation, we meet James Bott, co-founder of Boxbar Tech, and explore his fascinating, truly entrepreneurial, career journey from early experiences in sales and e-commerce to launching game changing innovative solutions in the hospitality industry. 

James shares insights on the challenges of scaling businesses, the importance of team dynamics, and the lessons learned from his previous ventures, including his pre-Spotify foray into the music industry and building an App Store optimisation agency.

The conversation also delves into the entrepreneurial mindset, exploring whether it is innate or developed, and highlights the critical nature of timing i...

Duration: 01:03:02
Ep022 – Vincent Hodder, COMPANY | TITLE| SATT
Jan 30, 2025

Duration: 00:55:20
Ep021 – Matt Carr, Carrs Pasties | Keeping it in the family | SATT
Jan 24, 2025

In this conversation, Matt Carr from Carr's Pasties shares insights into the history and growth of the family business, which has evolved from a small bakery in Bolton to a well-known brand in the Northwest and beyond. 

He discusses the importance of family dynamics in leadership, the innovative product development strategies they have implemented, and how they maintain their family values while expanding their market presence. 

Matt also outlines future ambitions for Carr's Pasties, emphasizing the significance of community and customer relationships in their growth strategy. He also explains about how an exciting collaboration with th...

Duration: 00:51:38
Ep020 – Brian Reid, Deli Lites | Keeping a nation fuelled on the go | SATT
Jan 16, 2025

This week we had the pleasure of meeting Brian Reid, CEO and co-founder of Deli Lites, the amazing provider of over 40m food-on-the-go products a year. 

He shares his journey from a young entrepreneur to leading a successful food business, discussing the inspiration behind Deli Lites, the challenges faced in the early days, and how he and his partner Jackie navigated their roles within the company. 

He emphasizes the importance of simplicity, innovation, and building a purpose-driven culture that engages employees. Reid also reflects on the evolving market demands, particularly the rise of conscious consumers, an...

Duration: 00:48:09
Ep019 – Ricky Flax, Delightful Food Group | Delivering growth in a family-centric business | SATT
Jan 09, 2025


Today we meet Ricky Flax, Co-Founder and CEO of the Delightful Food Group, and he shares the rich history of his family's involvement in the food industry, the evolution of their business, and the challenges they faced along the way.

He discusses the importance of innovation, leadership, and maintaining a strong company culture while navigating the complexities of the food market.

The conversation also highlights the strategic acquisition of March Foods, which has allowed Delightful Food Group to expand its offerings and capabilities in the food sector. 

Ricky goes on t...

Duration: 00:47:44
Ep018 – Ollie Raison, F1 Arcade | Socially entertaining the world | SATT
Jan 02, 2025

In this conversation, Ollie Raison, Co-Founder of F1 Arcade, shares his journey from a DJ and comedian to a pioneer in the social entertainment industry.

He discusses the evolution of competitive socialising, the birth of his unique concepts like WiffWaff Brothers and Bounce, and the importance of keeping your audience engaged and entertained - emphasising the significance of creating enjoyable experiences for all attendees, not just the competitive ones. 

He reflects on his accidental entrepreneurial journey, the importance of building a strong team, and the need for constant innovation in the social entertainment space, culminating i...

Duration: 00:54:45
Ep017 – Ollie Marshall, Maplin Electronics | Re-inventing a High Street national treasure | SATT
Dec 26, 2024

In this episode of the podcast we meet Ollie Marshall, MD of Maplin Electronics, as he shares his journey from studying computer science to leading the well-known electronics brand. 

He discusses how he has managed the brand from a high street retailer to direct-to-consumer seller, navigating big change to their business model during COVID-19. 

Ollie Marshall discusses the positive integration of AI into business, the challenges faced in the consumer electronics market, and innovative strategies for retail. They explore the importance of building profitable businesses, the search for mentorship, and the significance of self-awareness in bu...

Duration: 00:48:54
Ep016 – Paul Turton, PACT Coffee | Differentiating in a crowded market | SATT
Dec 19, 2024

In this conversation, Paul Turton, CEO of Pact Coffee, shares his journey from corporate roles to leading a smaller, but much more agile coffee business.

He discusses the success of Pact Coffee in the specialty coffee market, emphasizing their technological advantages, customer-centric approach, ethical sourcing practices and their unending commitment to direct trade.

Paul emphasizes the significance of quality in their products and the challenges of the subscription model in the coffee industry and how they now feel they have a winning formula.

Finally, he shares insights on their expansion into grocery markets...

Duration: 00:47:32
Ep015 – Patrick & John Woods, Linwoods | Building a Healthy Family Business | SATT
Dec 13, 2024

This conversation explores the 60-year history and evolution of Linwoods Health Foods, founded by John Woods, who shares his journey from a small family business to a health food powerhouse and passing over the baton to his son Patrick.

The discussion highlights the importance of innovation and sustainability in the business, as well as the transition of leadership to the next generation. The conversation emphasises the entrepreneurial spirit, the challenges faced, and the commitment to health and sustainability in the food industry. 

They emphasize the need for education in nutrition, understanding consumer needs, and the s...

Duration: 00:55:34
Ep014 – Will Lee, Clearpoint Recycling | Building Strong Relationships | SATT
Dec 05, 2024

In this episode we meet Will Lee, CEO of Clearpoint Recycling and he shares his journey from working in the car industry to founding his own recycling business.

He discusses the challenges and opportunities in the recycling market, the impact of changes in China on the global industry, and his reflections on success and business philosophy.

Will emphasises the importance of passion over profit and the need for risk-taking in entrepreneurship. He reflects on the transition of leadership roles within Clearpoint, highlighting how this change has allowed for strategic growth and future plans. 

F...

Duration: 00:54:41
Ep013 - Sam Flintham-Ward, Flinty's | Pivot Quicker and Embrace Change | SATT
Nov 28, 2024

This week, Steve Henry meets Sam Flintham-Ward, a fractional marketing director with a diverse career spanning many industries, including hospitality, events, and marketing for brands like Sipsmith and plant-based food company This.

Sam shares insights from his journey, stressing the importance of adaptability, stakeholder management, and the evolving landscape of marketing in the food and beverage industry.

He reflects on his experiences, the challenges of working in startups, and the significance of building strong team dynamics. The discussion also touches on the rise of non-alcoholic beverages and the need for brands to pivot quickly in...

Duration: 00:53:33
Ep012 – Anthony Karibian, bOnline | Work backwards to deliver happy customers | SATT
Nov 21, 2024

In this episode, Anthony Karibian discusses his entrepreneurial journey, sharing his experiences from founding Euroffice to launching bOnline, the amazing provider of phone and digital services for small businesses.

He discusses the challenges faced during the dot-com bubble, the importance of focusing on small businesses, and the innovations in VoIP technology and AI integration that are transforming the customer service his business offers.

Anthony emphasises the significance of understanding customer needs, the impact of COVID-19 on business operations, and the lessons learned from both successes and failures, sharing his adoption of the practice of working...

Duration: 00:51:16
Ep011 - Michael Edwards, Explore Worldwide | Building Authentic Connections | SATT
Nov 14, 2024

In this episode we meet Michael Edwards, Managing Director of Explore Worldwide, the small group adventure brand. He shares his journey in the travel industry, from professional flounderer (you'll hear why) to being involved with the evolution of sustainable and immersive travel experiences.

He emphasizes the importance of authenticity, customer loyalty, and the challenges of navigating a competitive market. Michael also highlights the significance of being a purpose-driven business, the process of becoming a B Corp, and the need for effective decision-making in times of change.

He concludes with reflections on his journey to date...

Duration: 00:57:15
Ep010 - Tom O'Toole & Andrew Fishwick | Building Purpose-Driven Brands | SATT
Nov 07, 2024

In this engaging conversation, Steve Henry hosts Andrew Fishwick and Tom O'Toole, who, although unlikely bedfellows, share their entrepreneurial journeys in the hospitality and construction sectors and how they came together over a love of great coffee.

They discuss the impact of COVID-19 on their respective industries, the importance of adapting to changing consumer behaviors, and the significance of purpose-driven business practices.

The discussion also touches on personal growth, the challenges of running multiple businesses, and the value of partnerships. Throughout the conversation, they emphasize the need for a strong company culture and the lessons...

Duration: 00:56:51
Ep009 - James Wright, Wrexham Lager | Empowering Teams for Success | SATT
Oct 31, 2024

In this conversation, James Wright shares his extensive experience in the drinks industry, detailing his journey from working with major brands like Red Bull and Corona to his current role as CEO at Wrexham Lager.

He emphasises the importance of community engagement, the rich history of Wrexham Lager, and the strategic planning necessary for brand growth. He shares his  thoughts on how the success of the Disney TV series We Are Wrexham, has propelled the brand back into the global spotlight, and best to leverage this new found fame.

Finally, James discusses the challenges of n...

Duration: 00:53:31
Ep008 - Neil Bartholomew, KCOM | Leadership and Personal Growth | SATT
Oct 24, 2024

In this conversation, Neil Bartholomew, MD of Kcom's retail division, shares his journey from a working-class background in South Yorkshire to leading a telecommunications company. He discusses Kcom's rich history, its evolution in the broadband market, and the challenges it faces from larger competitors. Neil emphasises the importance of customer experience, innovation, and adaptability in a rapidly changing industry. He also reflects on his leadership style, the significance of purpose-driven leadership, and the need for continuous learning and development in both personal and organisational contexts.

Swim Against The Tide:

The idea behind Swim Against The...

Duration: 00:59:10
Ep007 - Lucy Barbor, We Are Masterplan | A Culture of Strategic Innovation | SATT
Oct 17, 2024

In this conversation, Lucy Barbor shares her journey from working in media agencies with some of the World's biggest brands to recently launching her own consultancy - We Are Masterplan.


She emphasises the importance of strategic thinking in businesses, the role of marketing as a real growth engine, and the differences between challenger brands and market leaders and how their position in the market drives very different behaviour.


Lucy shares insights on how brands can navigate competition, the evolution of marketing strategy, and the need for a culture that...

Duration: 00:54:42
Ep006 - Brad Cummings, Tiny Rebel | From home brew to Wales's biggest brewer | SATT
Oct 15, 2024

This week we meet Brad Cummings, the co-founder of Tiny Rebel Brewery. He shares his journey of building a successful craft beer brand in a competitive market from home brewing in the bedroom, to building one of the most successful beer brands on the market.

He discusses his background of growing up in a big, noisy family, to the passion that drove him to start the brewery. He explains about the importance of community and quality in their products and the significance of gaining B Corp status for the brewery.

Brad also reflects on the...

Duration: 00:52:12
Ep006 - Brad Cummings, Tiny Rebel | From home brew to Wales's biggest brewer | Swim Against the Tide
Oct 15, 2024

In this conversation, Brad Cummings, co-founder of Tiny Rebel Brewery, shares his journey of building a successful craft beer brand in a competitive market. He discusses his background, the passion that drove him to start the brewery, and the importance of community and quality in their products. Brad also reflects on the challenges of leadership, the significance of B Corp status, and the future growth of Tiny Rebel in the evolving craft beer landscape.


We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!

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Duration: 00:52:12
Ep005 - Dom Dwight, Bettys and Taylors | Marketing Strategies: Brew Success | SATT
Oct 10, 2024

In this conversation, Dom Dwight, Director of Strategy, Insight, Innovation and Diversification at Bettys and Taylors, shares his journey with taking the national treasure that is Yorkshire Tea to No.1 in the UK.

He shares how his love of Leeds, post his university studies, and the local food scene saw him land at Yorkshire Tea's HQ in Harrogate over 14-years ago.

In explaining how they got to "Let's have a proper brew" he discusses the brand's evolution, marketing strategies, and the importance of social media in engaging with consumers. He reflects on the cultural identity...

Duration: 00:55:55
Ep004 - Narinder Khattoare, Kuflink | Trust your Gut Instinct | SATT
Oct 07, 2024

In this conversation, Narinder Khattoare shares his experience in the peer-to-peer lending market and his journey as the Chief Executive of a lending company. He discusses the unique aspects of their business model, such as lending against property, and the challenges they face in a competitive market. Narinder emphasises the importance of building trust and relationships with borrowers and investors, as well as the need for due diligence when investing in peer-to-peer lending platforms. He also highlights the significance of succession planning and creating a strong team culture within the organization. In this conversation, Narinder Khattoare emphasizes the importance...

Duration: 00:43:04
Ep003 - Jason Howlett, GivEnergy | Aligning Values & Interest in your Career | SATT
Oct 03, 2024

Jason Howlett, the Global Chief Executive of GivEnergy, shares his story and the mission of the company. GivEnergy is a renewable energy company that focuses on energy storage and software solutions. They aim to make a difference by offering products that help the grid, maximise self-generation, and increase energy independence.

The company is unique in its approach, prioritising data security and compliance with GDPR regulations. Jason discusses the challenges and opportunities in the energy storage industry, as well as the importance of understanding one's strengths and working in partnership.

Jason Howlett discusses the importance of...

Duration: 00:53:46
Ep002 - Alex Saint, Secret Escapes | Scaling up & finding the right partner | SATT
Sep 30, 2024

In this week's episode of Swim Against the Tide, we meet Alex Saint, co -founder of thriving travel brand Secret Escapes. He discusses his journey of building a successful luxury hotel booking platform, sharing insights into the unique business model that offers exclusive deals to its members, the challenges of navigating different European markets, and the importance of ensure your brand has an unfair competitive advantage in business.

Alex then goes on to reflect the impact COVID -19 had on the travel industry and his fellow directors and the lessons they learned from this adversity. Focusing on...

Duration: 00:57:32
Ep001 - Graham Beales, Hip Pop | Learn by giving yourself space to mess up | SATT
Sep 26, 2024

Graham Beales, CEO of Hip Pop, a range of kombucha and healthy soft drinks, discusses his journey and the brand's success in the market. The conversation covers topics such as personal growth, the importance of enjoying the drink whilst also reaping health benefits, the changing consumer demand for healthier options, and the challenges of distribution.

The brand aims to provide refreshing, flavour-led drinks that appeal to a wide range of consumers, from younger generations to those seeking gut health benefits. The founders have transitioned to a supportive role, trusting Graham to take the brand to the next...

Duration: 00:47:20