The Therapy Business Podcast

We share a four-part, no-numbers plan to set direction for the year: pick a unifying theme, track clients served instead of dollars, block time for life buckets, and choose one skill or investment to grow. The goal is a people-first practice that stays profitable because systems and service make it inevitable.

Meet with one of our coaches



*Intro/outro song credit:
King Around Here by Alex Grohl

Our 2nd most downloaded episode in 2025 is all about closing more sales. 

We teach a consult process that turns sales into service, so you can book ideal clients without feeling pushy. Using the PrEPS framework, we show how to prepare, build trust, name the real problem, paint a better future, and confidently ask for the yes.

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*Intro/outro song credit:
King Around Here by Alex Grohl

Our top episode in 2025 was all about how therapists can move from generalist to go-to expert with a clear niche, strategic partnerships, and a hybrid visibility plan that drives premium private pay clients. 

Ann Carden explains the exact steps to position your practice, package outcomes, and scale without burning out.

Book a call with Ann Cardin:

Acarden.com 

annlcarden.com 

Be sure to subscribe, leave a review, and share it with a practice owner that you may know
To see if you...

We step in to wish you a warm holiday season, share deep gratitude for your support, and invite you to rest and reset before January. We also tee up two favorite replays to listen to during the break and preview a strong return with weekly episodes.

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*Intro/outro song credit:
King Around Here by Alex Grohl

Clients may face doubled marketplace premiums, which could cut coverage, increase out-of-pocket costs, and reduce session frequency. We map concrete steps to protect revenue, support clients, and diversify leads while staying grounded and focused on care.

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*Intro/outro song credit:
King Around Here by Alex Grohl

We share the three simple tweaks that doubled our close rate while bringing in better-fit clients for therapy practices. We show how to filter for readiness, ask for clear commitments, and keep sales calls simple, focused, and pressure-free.

Our Profit Coaching program is enrolling new practices now. 

We specialize in helping therapy practices like yours achieve financial clarity, so you can focus on what you do best—helping your clients and managing your team- while we help handle all the businessy stuff they didn’t teach you in grad school. 
Duration: 00:29:56

We share how to get therapists invested in cancellations, retention, and growth without pressure by using clear metrics, meaningful incentives, and a shared mission. The focus stays on data that guides action, systems that remove friction, and profit sharing that builds ownership.

Meet with one of our coaches



*Intro/outro song credit:
King Around Here by Alex Grohl

We share a simple framework to sort every cost in your practice into COGS, investments, overhead, and fluff so you can cut waste and fund growth. We show how to prove ROI with time and money, fix leaky roles, and turn savings into smarter investments.

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*Intro/outro song credit:
King Around Here by Alex Grohl

We lay out a simple, repeatable plan to fund holiday bonuses without wrecking cash flow, balancing fairness, morale, and sustainability. From tiered vs equal payouts to profit-sharing, we show how to set expectations and build a dedicated bonus fund that survives a slow December.

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*Intro/outro song credit:
King Around Here by Alex Grohl

We show a simple five-minute method to see where every dollar in your practice goes and how to judge if your margins are healthy. We explain which P&L to pull, how to adjust for distributions and debt, and why more revenue won’t fix broken expense habits.

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*Intro/outro song credit:
King Around Here by Alex Grohl

We dig into why leads slow down, how to diagnose the real cause, and what to do when nothing obvious is broken. We share a simple follow-up script, the cadence that converts, and how to stabilize cash while you tune your marketing.

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*Intro/outro song credit:
King Around Here by Alex Grohl

Setting the right price for therapy services requires understanding your costs, market position, and value—while most practice owners undercharge and struggle to scale as a result.

• Breaking down all business costs (rent, utilities, subscriptions, staff wages) to understand your baseline expenses
• Dividing monthly expenses by number of sessions to calculate your per-session cost
• Researching competitive rates in your area while considering specializations and geographic factors
• Recognizing that undervaluing services can attract less committed clients and make scaling impossible
• Implementing limited sliding scales or scholarship funds as alternatives to across-the-board low pricing
• Using the perc...

Craig and Ross unpack the mysteries of digital advertising for therapy practice owners, breaking down platform differences, budget expectations, and how to measure success.

Visit getmarketingclarity.com to access Ross's $9 marketing clarity program that helps establish foundational marketing strategy before investing in ads.

Our Profit Coaching program is enrolling new practices now. 

We specialize in helping therapy practices like yours achieve financial clarity, so you can focus on what you do best—helping your clients and managing your team- while we help handle all the businessy stuff they didn’t teach...

We explore the silent burden of business debt in therapy practices and provide a clear, systematic approach to breaking free from financial stress without sacrificing growth. Through practical strategies like the debt snowball method and creating dedicated "debt destroyer" accounts, practice owners can regain control of their finances and build a permanently profitable business.

• 60% of small businesses carry outstanding debt, with 40% having over $100,000
• Credit card debt among small businesses has doubled in recent years
• Reactive approaches like increasing revenue alone or cutting owner pay lead to burnout
• Business cycles between "foundation years" and "growth years"...

Every practice owner needs support to thrive and grow. We explore the critical team members you should have in your corner to build a financially healthy, sustainable therapy business.

• Marketing coach or consultant to help get more clients and improve messaging
• HR consultant to ensure compliance and protect your practice once you have employees
• CPA for tax compliance, business structure advice, and money-saving strategies
• Bookkeeper to maintain clean financial records and take administrative tasks off your plate
• Business coach to help navigate growth and scale your practice strategically

The investment in these prof...

Financial frustration doesn't have to be the norm for therapy practice owners—there are three critical secrets to achieving peace of mind and taking control of your business finances.

• Understanding exactly where your money is going through a detailed financial snapshot
• Setting clear financial goals and making incremental changes over 12-18 months
• Implementing a cash management system like Profit First to simplify accounting
• Paying yourself regular, consistent paychecks instead of taking money sporadically
• Creating quarterly profit bonuses as a reward for business ownership
• Building cash reserves to eliminate feast-or-famine cycles
• Transitioning from working in...

Understanding what percentage of revenue to take home as a therapy practice owner is crucial for building a sustainable business that supports your lifestyle and goals. We guide you through payment targets based on your practice size, helping you create financial clarity and direction.

Take our free assessment at quiz.craigdacy.com to discover your ideal compensation structure and schedule a free call with our coaches to develop a custom financial plan for your practice.

Meet with one of our coaches



*Intro/outro song credit:
King Around...

Kate Lenihan shares her expertise on how practice owners can successfully hire and work with their first virtual assistant, transitioning from doing everything themselves to strategic delegation.

• More than 95% success rate in matching VAs with business owners
• Calendar management and email are the first tasks most practice owners should delegate
• Just 5 hours of VA support per week can make a significant difference in stress levels
• US-based VAs typically bring more autonomy and contextual understanding than overseas assistants
• Initial 30-45 days of proper onboarding is critical for long-term success
• Stop looking for a "unicorn" VA...

Marketing overwhelm is one of the biggest challenges for small business owners, creating a "marketing fog" that leads to analysis paralysis. Ross Herosian, founder of Tricycle Creative, shares his proven methodology for helping entrepreneurs cut through the confusion and develop effective marketing strategies.

• Using the "Flats and Fixes" framework to identify and solve the three most common marketing challenges
• Why marketing to everyone means you effectively reach no one
• The importance of customer clarity in creating targeted messaging that resonates
• Understanding your actual brand beyond just having a logo
• Developing a strategic content plan that...

Most budgets fail because they aren't based in reality, are too rigid, or lack a clear goal behind them. Understanding these common pitfalls can help you create a budget that actually works and sticks long-term.

• Unrealistic budgets fail—either from guessing amounts or basing them solely on past spending habits
• Create budgets based on what reasonably costs to meet your needs, not arbitrary numbers
• Rigid budgets lead to burnout—build in flexibility for life's unpredictable moments 
• Allow breathing room in your budget categories to accommodate unexpected expenses
• Connect your budget to meaningful goals that motivate y...

Craig guides practice owners through a proven framework for making consultation processes smooth while closing more clients ethically and confidently. The PREPPS method provides a structured approach that puts clients' needs first while helping practitioners overcome their fear of seeming pushy.

• Most practice owners struggle with sales, often letting potential clients slip through the cracks because they fear appearing pushy
• Reframing your mindset is essential—people seeking your help are "drowning" and need your expertise
• Purpose: Prepare mentally before calls, putting prospects' needs first and getting comfortable with your rates
• Rapport: Build trust and find commo...

The summer slump in therapy practices creates financial stress as client sessions and revenue decrease during the warmer months. Smart planning and specific strategies can transform this challenging time into an opportunity for growth while ensuring financial stability.

• Summer brings disrupted routines for clients and therapists alike
• Clients view summer as a natural time to pause therapy, similar to school breaks
• Proactively communicate with clients about the importance of maintaining therapy consistency
• Compare therapy breaks to the "summer slide" in education where progress is lost
• Get clients' travel schedules in advance to minimize surprise c...

Craig addresses the challenges of running a successful therapy practice, sharing insights on setting fees, creating consistent income, and making strategic hiring decisions. 

• Setting appropriate fees requires knowing what income you need, how many clients you can realistically handle, and calculating your session rate accordingly
• Consider both personal income requirements and business overhead when establishing fee structures
• Some potential clients will be deterred by higher rates, but those seeking quality care who find the right fit will often prioritize value over price
• Implement a limited sliding scale with clear parameters if you want to serve cli...

Psychology Today remains one of the most powerful lead generation tools for therapists, yet many practitioners make critical mistakes that prevent them from converting profile views into clients. This episode explores common pitfalls and offers practical strategies to transform your directory profile into an effective marketing asset.

• Avoiding bland, unprofessional photos that fail to showcase personality and build trust
• Creating short, engaging videos to establish connection before the first contact
• Leading with client pain points rather than credentials or professional background 
• Using "you" language instead of "I" language throughout your profile content
• Breaking text into d...

Unexpected tax bills can be stressful, but there are practical steps you can take to handle the current situation and prevent surprises in the future. Creating proper financial systems and working proactively with your CPA will help your therapy practice maintain financial stability throughout the year.

• Options for handling an unexpected tax bill include filing extensions or setting up payment plans with the IRS
• Take what you owed this year, divide it across remaining months, and increase withholdings accordingly
• Consider life events that may have affected your taxes (marriage, children leaving home, new income sources)
•...

Financial coach Justin shares his journey from struggling with personal finances despite a banking career to helping others achieve financial freedom through his new book "Level Up Your Finances."

• Justin discovered he was $700 short each month despite his banking background, leading him to find a better approach to money management
• After paying off $100,000 in debt, Justin has spent 15 years as a financial coach helping clients repay over $10 million in debt
• The Financial Freedom Pyramid consists of five levels: awareness, knowledge, commitment, momentum, and freedom
• Most people get stuck between knowledge and commitment, entering a cycle of...

Financial stress doesn't just stay in our personal lives—it seeps into our businesses, affecting our decision-making and causing us to make choices we wouldn't normally make just to get more money into our personal accounts. Breaking the paycheck-to-paycheck cycle requires understanding that money is emotional and developing a system that works without giving up everything you love.

• Money is emotional—it's our family, home, and to some extent, our identity
• Financial stress manifests as sleep loss, mental disconnection, and constant anxiety even when physically present with loved ones
• Making more money doesn't automatically solve financial...

Positioning yourself as a sought-after expert in your therapy practice creates more opportunities for premium clients and higher rates. Ann Cardin, author of "Expert in You," shares how therapists can establish themselves as authorities in their field by specializing and creating strategic visibility.

• Establish clear positioning that differentiates you from competitors
• Develop specialty areas rather than trying to be everything to everyone
• Build a hybrid marketing approach combining online presence and offline networking
• Create strategic partnerships with other therapists and healthcare providers
• Leverage speaking engagements, workshops and content creation to build authority
• Command prem...

Today we're addressing commonly asked business questions that many practice owners are too embarrassed to ask.

• Insurance vs. private pay 
• Business structures: sole proprietorships, LLCs  and S-Corps- which is the right choice?
• Retaining clients ethically by focusing on their evolving needs and continuing value rather than dependency


Be sure to subscribe, leave a review, and share this podcast with other practice owners. If your practice needs help with finances or growth, head to therapybusinesspod.com to learn how we can help.

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Duration: 00:17:49

We celebrate one year of The Therapy Business Podcast by revisiting the most valuable and impactful clips from our most downloaded episodes. These highlights provide concentrated wisdom on marketing, finance, scaling, and creating freedom in your therapy practice.

• Ross Herosian explains how all marketing is content, including your therapy services themselves
• The Profit First system transforms practice finances using five key accounts
• Katherine Parnell shares strategies for maintaining culture when scaling to multiple locations
• Richard Walsh discusses escaping the "owner's prison" many practice owners find themselves in


If your practice needs help get...

Therapists often hit a ceiling with insurance reimbursements, unaware they can proactively request rate increases to boost their income without adding more clients. We explore a step-by-step process for negotiating higher rates with insurance providers, including specific strategies to showcase your professional value and expertise.

• No insurance company will voluntarily offer you a rate increase—you must be proactive
• Call your provider first to learn their specific process for requesting increases
• Create a formal letter highlighting new credentials, specializations, and increased value
• Include specific financial challenges like inflation's impact on your practice costs
• Request spec...

Learn how to enhance your therapy practice with essential systems that streamline operations and enrich client relationships. Craig shares actionable insights into various software solutions that fit therapy practices of all sizes.

• Discussing the critical role of systems in business 
• Exploring the keys to effective client relationship management 
• Overview of Dubsado, a recommended CRM for therapists 
• Outlining task management tools like Asana and their advantages 
• Analyzing communication best practices using Slack and Google Chat 
• Reviewing effective email marketing strategies to keep clients engaged 

If your practice needs help getting organized with its finances...

Elevate your financial health with actionable insights on how to pay yourself effectively as a business owner while managing personal stresses. Learn the importance of integrating your personal and business finances, along with practical steps to achieve financial wellness.

• Sharing a personal story about financial struggles due to a family health crisis
• Emphasizing the connection between personal and business finances
• Outlining the Profit First cash flow system and its importance
• Detailing five essential bank accounts for effective cash management
• Exploring the framework for a personal finance snapshot to define financial needs
• Stressing the need for...

This episode addresses the common guilt felt by business owners and how they can shift their mindset to recognize their valuable role in their practice. By focusing on delegation, teamwork, and embracing leadership responsibilities, owners can overcome guilt and foster a healthier business environment. 

Meet with one of our coaches



*Intro/outro song credit:
King Around Here by Alex Grohl

Establishing multiple bank accounts is essential for therapy practice owners looking to gain control of their finances and simplify cash flow management. This episode outlines crucial accounts to set up, including profit, owner's pay, taxes, and operating expenses, while also emphasizing the importance of additional accounts like payroll, emergency funds, and others to support the unique needs of therapy practices.

Get Free Business Checking Accounts with Relay: https://lets.bankwithrelay.com/craigdacy/

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*Intro/outro song credit:
King Around Here by Alex Grohl

This episode focuses on five essential habits that successful practice owners must adopt to thrive in their businesses. By emphasizing clear goals, effective cash flow management, time management, strong client relationships, and continuous education, practitioners can create a balance in their professional lives while elevating their practices. 

• Highlighting the importance of setting clear financial and operational goals 
• Detailing the implementation of a cash flow management system for informed decision-making 
• Discussing time management techniques, including prioritization and time-blocking 
• Exploring strategies for nurturing client relationships through active listening 
• Emphasizing the need for continuous education and upgrading skill...

Tracking the right metrics is essential for therapy practice owners to turn inquiries into clients and ultimately serve more people effectively. We discuss the importance of a systematic approach to logging inquiries, understanding lead sources, assessing client conversion rates, and establishing a robust follow-up process.
• Importance of tracking lead sources and inquiries
• Understanding client preferences for better service alignment
• Measuring conversion rates from leads to consultations and clients
• Evaluating the effectiveness of marketing investments
• Establishing a consistent follow-up process to nurture leads

Grab the prospect tracking template here. 

Meet with one of our...

Katie May shares her journey from solo practice to successfully managing a group practice while emphasizing the importance of strong systems, a supportive culture, and data-driven decisions. Her insights offer essential guidance for therapists looking to grow without sacrificing the quality of care or their well-being.

• Transitioning challenges from solo to group practice
• Importance of culture and support within teams
• Utilizing systems and processes for clarity
• The role of data in managing productivity and performance
• Salary vs. commission: Which model works best?
• Overcoming burnout and maintaining a healthy work-life balance


Work wit...

This episode emphasizes the emotional and operational aspects of transitioning from a solo therapy practice to a larger group practice. By sharing insights on delegation, developing effective systems, and clearly communicating expectations with team members, listeners are encouraged to prepare for growth while preserving their energy and sanity.

• Overcoming the fear of delegation and embracing teamwork
• The critical role of systems and procedures in practice expansion
• Recognizing and addressing burnout and overwhelm in therapists
• Understanding the importance of time management and energy allocation
• Effective communication strategies with new hires and team members

Get in...

We're replaying one of our most downloaded episodes from 2024!

Unlock the secrets to effective marketing for therapy practices with insights from our guest, Ross Herosian of Tricycle Creative. Ross brings his expertise as a marketing coach to the table, offering invaluable guidance to solopreneurs and small business owners who find themselves in unfamiliar territory. Discover how Ross acts as the "training wheels" for practice owners, helping them navigate the complexities of marketing to attract the right clients and ensure their practices not only survive but thrive.

Meet with one of our coaches<...

We're replaying one of our most downloaded episodes of 2024!

Unlock the secret to ensuring your therapy practice consistently thrives financially. Discover how the "Profit First" methodology can revolutionize your financial management strategy, helping you break free from the chains of inconsistent pay and overwhelming bookkeeping. Say goodbye to traditional accounting woes and hello to a structured, simplified way of maintaining profitability by prioritizing profit from the get-go.

Meet with one of our coaches



*Intro/outro song credit:
King Around Here by Alex Grohl

Meet with one of our coaches



*Intro/outro song credit:
King Around Here by Alex Grohl

Imagine sailing smoothly through the holiday season without the burden of financial stress weighing you down.  Learn how to build a financial cushion to protect your practice during the winter slump, and discover the art of planning for these predictable slow periods so you can savor the festivities with peace of mind.

But that's not all—this episode is also about maximizing your potential during the quiet times. I'll guide you on how to leverage the downtime for rejuvenation and productivity. Don't miss out on this opportunity to transform your practice and approach the holiday season with new...

Join us for an illuminating conversation with Rob Tracz, an international speaker and personal growth strategist, who opens up about his journey from relentless workaholic to a more balanced entrepreneur.

Rob shares the easily overlooked signs of burnout, such as feeling isolated and emotionally unstable, and how they can silently sabotage your success. He challenges the all-too-common belief that another client is the key to happiness and success, sharing how this mindset can cost you precious moments with loved ones and deteriorate your mental and physical health.

Get in touch with Rob:
LinkedIn: www...

Are you ready to break free from the constraints of insurance-based therapy practice? Imagine a world where you can serve clients more effectively while ensuring your own financial sustainability. In this episode, we explore the strategic shift from insurance-based clients to a thriving private pay model. 

Join us as we guide you through the process of transitioning gracefully and smartly. Whether you're considering quitting insurance cold turkey, phasing out providers, or patiently building a robust private pay client base, there's an approach tailored to your unique situation. We'll provide insights on how to manage this transition with c...

Unlock the secrets of entrepreneurial success with Richard Walsh, the inspiring author of "Escape the Owner Prison." Richard shares his compelling journey from the disciplined ranks of the Marine Corps to the rollercoaster world of entrepreneurship. Learn how he navigated the collapse of his landscaping business and discovered new ventures in fitness training and contracting, ultimately mastering the art of managing a business without being shackled to it. With Richard's profound insights, you’ll uncover strategies to transform your business approach, ensuring it thrives without consuming every moment of your life.


Connect with Richard:

ht...

Imagine weathering a fierce hurricane and still finding the resilience to steer your business and personal life towards growth. That's precisely what Matt Tack from Alessi Functional Health has masterfully navigated, and he's here to share his invaluable insights. 

Join us as we explore the nuances of balancing business success with personal well-being, especially amidst unforeseen challenges like natural disasters. Matt delves into his experiences running a small business in Tampa Bay during hurricane season, unpacking the profound impact on client engagement and revenue. 

Through his functional wellness practice, which seamlessly integrates chiropractic care, decompression, an...

Are you setting the right goals for your business, or are you getting lost in the hustle for growth? 

Reflect on where your focus should be, whether it's laying a solid foundation or gearing up for growth, and embrace the fluid nature of business. Remember, it's okay to shift between these focuses, and giving yourself some grace can be just as important as hitting those sales targets. 

Meet with one of our coaches



*Intro/outro song credit:
King Around Here by Alex Grohl

Discover the secrets of mastering online advertising with our special guest, John Horn, CEO of Stub Group. John sheds light on the common fears business owners face, particularly in the therapy sector, when it comes to digital ads. He offers invaluable advice on overcoming past negative experiences and making sure your investment translates into tangible business growth. Get ready to uncover the art of aligning your business with the right advertising agency and channel choices to achieve your goals.

Get in touch with John:
https://stubgroup.com/
https://www.linkedin.com/in/johnjhorn1
https...

Many therapy practice owners are unknowingly overpaying clinicians, jeopardizing their financial stability. 

Today we tackle the financial challenges that can come from long-standing relationships and loyalty with clinicians. This episode serves as a crucial resource for both solo and group practice owners who strive to balance financial health with employee satisfaction.

Understanding the intricacies of clinician pay structures is vital for maintaining a financially healthy practice. We’ll discuss transitioning from percentage-based to flat-rate payments, the hurdles insurance-based practices face, and how to handle urgent situations with tough conversations about pay restructuring. 

Don't let...

Ever wondered how to choose the best pay structure for your clinicians? Today we dissect commission-based, flat rate, and salaried pay systems. Learn how the right choice not only incentivizes your team but also enhances your practice's financial health.

We'll also explore the pros and cons between 1099 contractors and W-2 employees. Discover why commission percentages vary and how these differences impact your bottom line and the trade-offs between flexibility and financial control when opting for flat rate or hourly pay.

We also highlight innovative compensation tactics for non-clinical hours and reveal why competitive benefits may...

Curious about how accurate bookkeeping can transform your therapy practice? Join us for an insightful conversation with Gretchen Roberts from Red Bike Advisors as she shares her journey from marketing to accounting and the pivotal role clean financial records play in scaling a business.

Gretchen provides invaluable insights into how understanding your numbers can help you uncover hidden financial issues, save money, and make strategic decisions like hiring new staff. This discussion is not just for bookkeepers but for anyone looking to elevate their practice through sound financial management.

Explore the power of outsourcing with...

Ever wondered how to ensure every clinician in your practice is a financial asset? J

Dive into the nitty-gritty of assessing each clinician's profitability. Learn how to navigate complex factors such as average fees, sliding scales, insurance, and session types to enhance your practice’s profit margins. 

Discover why reducing your client load can be pivotal in focusing on business growth and management. 

Meet with one of our coaches



*Intro/outro song credit:
King Around Here by Alex Grohl

Ever wondered how your personal finances could be the key to your business’s success? In our latest episode, Alicia Durham, our Director of Personal Finance Coaching, reveals her journey into the world of money coaching and why disorganized finances often create a ripple effect. 

Alicia shares her expertise on the significant impact that personal financial habits can have on business operations, from the anxiety of living paycheck to paycheck to the stress of reactive decision-making. Through her insights, discover how aligning your financial priorities can lead to both personal and business stability.

Learn the art...

Ever wondered how therapists can market their services ethically without compromising their professional integrity? Join us as we sit down with Karyn Mitchell, a graphic designer and brand strategist with a unique focus on therapy practices.

Karyn shares her extensive journey from working in a therapy office to becoming an expert in helping therapists market themselves authentically. She provides valuable insights into overcoming the fear of crossing boundaries and appearing too salesy, and explains how aligning your branding with your true personality can attract the right clients.

This episode is essential listening for any therapist...

Ever wondered how your personal finances could be the key to your business’s success? In our latest episode, Alicia Durham, our Director of Personal Finance Coaching, reveals her journey into the world of money coaching and why disorganized finances often create a ripple effect. 

Alicia shares her expertise on the significant impact that personal financial habits can have on business operations, from the anxiety of living paycheck to paycheck to the stress of reactive decision-making. Through her insights, discover how aligning your financial priorities can lead to both personal and business stability.

Learn the art...

Want to transform your Psychology Today profile into a client-generating machine? 

In this episode of the Therapy Business Podcast, we reveal actionable strategies to make your profile stand out. Through professional headshots that reflect your unique personality and carefully curated content, you can make an unforgettable first impression. We’ll also cover the importance of consistently updating your profile—especially as your practice evolves—to create a seamless journey from search to scheduling, ensuring you convert more visitors into clients.

But that's not all. Imagine reducing no-shows and building stronger connections with potential clients before they've...

Imagine transitioning from being a therapist to a full-fledged business owner, equipped with the right financial systems to ensure sustainable profitability. 

Vanessa Habben, our head profit coach, joins me to dissect the common challenges therapy practice owners face on this transformative journey. 

Does the initial excitement of starting something new quickly give way to a monotonous grind? We delve into the similarities between embarking on a health journey and a financial transformation. 

Our Profit Coaching program is enrolling new practices now. 

We specialize in helping therapy practices like your...

Unlock the secrets to converting leads into loyal clients. In this episode we share why many therapy practice owners miss out on potential clients by not following up enough.

Learn about structured systems and processes that ensure no potential client slips through the cracks, and discover how follow-up can be a genuine offer of help rather than a pushy sales tactic.

We delve into effective email tactics and timelines to make your follow-up process seamless and engaging. From the first call-to-action to final prompts and monthly check-ins, our proven methods ensure you keep the conversation...

Ever wondered if your therapy practice is truly serving your financial well-being? Today we unpack crucial strategies for practice owners to establish a consistent and fair self-payment system.

We walk through essential steps to assess core personal and lifestyle expenses, helping you create a sustainable payment plan that respects your dual role as both business owner and employee.

Craig dives into the nuts and bolts of reverse engineering your business finances using the Profit First cash management system, sharing practical advice on maintaining financial discipline and setting boundaries.

Discover how to effectively allocate...

Ever wondered how a solo therapist can transform into a successful business owner with multiple thriving locations? Kathrine Parnell, the owner of A New View Counseling, shares her remarkable journey from a side gig to managing a bustling practice with 46 employees across four states. 

Kathrine opens up about the logistical challenges, the importance of a cohesive company culture despite geographical spread, and the strategies that keep her team connected and motivated.

Kathrine's story is a testament to visionary leadership and the unique skills therapists bring to business ownership. Don't miss this compelling episode filled with p...

Ready to transform your therapy practice website and attract more clients without getting bogged down by design complexities? In this episode we reveal five essential strategies for making your site more client-centric and effective.

 Don’t miss out on these actionable tips to enhance your online presence and grow your practice!


Ross Herosian with Tricycle Creative

Creating Your Brand Episode

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*Intro/outro song credit:
King Around Here by Alex Grohl

Ready to transform your therapy practice into a thriving, efficient, and profitable business? This episode promises to arm you with essential strategies to streamline your operations and boost your bottom line.

Ross Herosian from Tricycle Creative joins me as we explore ways to get rid of wasteful spending, generate more revenue and improve your marketing efforts.

We dive deep into balancing expense management with revenue generation, proving that while costs can only be cut so much, opportunities for increasing revenue are limitless. And yes, we keep things light with humorous tales – like budgets for whoopee cu...

Can building a strong personal brand really transform your therapy practice? Join us as we explore this compelling question with Lisa Apolinski, author of "The Greatest Personal Brand Story Ever Told."

Lisa uses her  marketing expertise to reveal how essential personal branding is for therapists striving to build genuine trust and connections with their clients.

Discover how the enduring personal brand of Jesus serves as a model for effective messaging and human connection.

This episode uncovers how timeless marketing principles can help therapists attract the right clients and ensure lasting business success, even i...

Is your therapy practice ready to tackle the summer slump head-on? 

In this episode we uncover five vital strategies that will help your practice not only survive but thrive during the challenging summer months. 

We'll dive into methods to keep clients committed to their sessions despite the temptations of summer distractions, emphasizing the critical importance of maintaining routine for mental health. Additionally, hear how enforcing clear cancellation policies can safeguard your financial health and ensure business stability even when the sun is out and vacations are calling.

Moreover, this episode isn't just about en...

What if you could fill your therapy practice with clients who not only align with your values but also contribute to your professional satisfaction and profitability?

In this episode we introduce the concept of immutable laws—core values that act as a filter to ensure only the best-fit clients make it to your consultation calls. 

I'll walk you through my five immutable laws and how they guide the client assessment process during consultations, identifying red flags and preventing me from taking on clients that aren't a good fit. 

Meet with one of o...

What if getting featured on TV, radio, or newspapers could transform your therapy practice? In this episode, Dr. Richard Kaye shares his incredible insights on how therapists can effectively self-promote and build a highly visible practice.

We dive deep into the significance of creating top-of-mind awareness and the crucial importance of asking for referrals. By leveraging various media platforms, Dr. Kaye explains how therapists can become the go-to experts in their field.

This episode is a goldmine of practical advice and inspiring stories, perfect for anyone looking to elevate their therapy practice.

Schedule...

Navigating the financial maze of therapy practice ownership can feel like a daunting quest. That's why we're equipping you with a map and compass in the form of the Profit First system, designed to cut through the fog of cash flow confusion.

On this episode, I take you through the process of seizing control of your finances, projecting income, and preparing for expenses, all to ensure the foundation of your practice is as stable as your commitment to your clients.

We often hear tales of entrepreneurial sacrifice, but what about the chapter where the hero—ye...

Are you ready to navigate the thrilling yet daunting journey of expanding your group therapy practice? 

In this episode, I open up about the real pressures and considerations that come with team expansion. We're not just talking about adding new faces; we're tackling how to maintain financial stability and ensure the quality of service doesn't dip as you grow. 

Learn about avoiding the pitfalls of quick hires and creating a compensation structure that works for everyone involved. It's all about crafting a practice that provides both you and your clients with the freedom to thrive. Duration: 00:20:43

Most practice owners have stumbled through the maze of marketing, often feeling like they're navigating without a map.

This episode promises a wealth of actionable advice designed to attract more clients and amplify your practice's success. Owner of Tricycle Creative, Ross Herosian, shares how to establish a clear marketing plan, utilize 'push' and 'pull' strategies effectively, and use content creation to grow your therapy practice.

Tricycle Creative

Marketing Clarity Podcast

Permission Marketing by Seth Godin

Our Profit Coaching program is enrolling new practices now. 

We specialize in h...

Escape the shackles of debt and steer your therapy practice towards a flourishing financial future—that's what I'm here to help you achieve in our latest episode.

I'll guide you through the 5 step plan we walk our clients through, as well as share a recent mistake I made with debt.

 This is a must-listen for practice owners ready to take control of their finances and say goodbye to debt for good.

Learn our money management system in Episode 2

Debt Snowball Method

Debt Avalanche Method

Emotional Heaviness Method

Struggling to maintain financial stability in your therapy practice? Let's change that together. Join me as I unveil the Profit First system—a transformative approach designed specifically for therapy practice owners like you, looking to turn the tide on the often unpredictable financial waves we face.

This episode is your guide to setting up a simple, behavior-based financial strategy that promises to shake up the way you manage your practice's money. By aligning with our natural habits of checking bank balances, I'll show you how to gain clarity, control, and most importantly, profitability, through the power of de...

Welcome to the Therapy Business Podcast! Our goal is simple: to help you grow your therapy practice in a financially healthy way. We know how challenging the business side can be when managing your practice. We're here to take the overwhelm out of your business so you can make more money and serve more people.

https://www.therapybusinesspod.com 

Welcome to the Therapy Business Podcast! Our goal is simple: to help you grow your therapy practice in a financially healthy way. We know how challenging the business side can be when managing your practice. We're here to take the overwhelm out of your business so you can make more money and serve more people.

https://www.therapybusinesspod.com
Watch us on Youtube:
https://www.youtube.com/@therapybusinesspod

Meet with one of our coaches



*Intro/outro song credit:
King Around Here by Alex Grohl