Accidental CEO Podcast

What happens to your business if you're suddenly unavailable - tomorrow, next month, or forever? This week, Nata Salvatori gets real with Julie Fried, the upbeat genius behind the Entrepreneur’s Death Folder. They talk about the uncomfortable but necessary truth: you are the bottleneck in your business.

Whether it’s death, disability, or a surprise sabbatical, your clients, team, and family deserve a plan that protects them. Julie shares how her own journey—becoming a mom overnight through adoption—pushed her to finally build the system she’d been thinking about for years. Now, she’s helping entr...

In this raw and real episode, Nata Salvatori is joined by trauma-informed coach and photographer Renee Bowen for a conversation that cuts through the surface. They unpack what’s hiding beneath your to-do list: nervous system dysregulation, unconscious money stories, and the invisible weight so many high-achieving women carry.

Renee shares her journey from a small-town Louisiana girl with a psych degree and two dogs to a multi-passionate CEO in LA running two successful businesses. They dive deep into the psychological and somatic patterns that keep founders stuck in overfunctioning — and how to untangle them without losing your...

Women are launching businesses in record numbers — 49% of new businesses in 2024 were started by women. But here’s the kicker: we’re still getting a fraction of the funding, visibility, and recognition that male founders get. And the worst part? A lot of the gap comes from our own behavior.

In this powerful solo episode, Nata Salvatori breaks down the real reasons women are playing small in business — from early conditioning around risk and politeness, to the very real data on pricing, speaking, and self-rejection. If you’ve ever found yourself rewriting a caption 10 times instead of pitching t...

This one’s going to hit home for the high-functioning, self-led, overachieving CEOs who are secretly exhausted. In this episode, Nata Salvatori welcomes trauma psychologist and founder of The Method, Farya Barla, for a deep conversation about the silent patterns running your business into the ground.

They talk about how trauma isn’t always loud or obvious. Sometimes it’s the reason you won’t ask for help. Sometimes it’s why you’re overdelivering and undercharging. Sometimes it’s what’s hiding under your pricing blocks or visibility fears.

Farya breaks down why so many identity up...

What if you could make smarter marketing decisions in 90 minutes a month?

In this high-impact episode, Nata Salvatori brings on marketing strategist and Enji founder Tayler Cusick Hollman to break down the exact metrics founders should be tracking to stop guessing and start growing. Tayler shares the real story behind why marketing feels so murky in 2025, how consumer behavior has shifted (spoiler: people are sleuthing, not engaging), and what that means for you.

We talk about:

This one’s for the founder who’s done all the “right” things—built the business, hit the revenue goals—but still feels stuck doing too much, too often, with too little joy.

Holly Haynes, host of Crush the Rush, joins me for a conversation about what it really takes to grow a life-first business that lasts. A former corporate strategist, Holly started her business with zero intentions to scale—and ended up retiring her husband, building a dream team, and traveling quarterly with her twins, all while working part-time hours.

We talk about:

Ever wish you could eavesdrop on a candid conversation among seasoned podcasters? I recently participated in a roundtable discussion at Mic Check Retreat with an incredible group of podcasters. We jumped into the real stories behind our shows—the triumphs, the hurdles, and the unexpected lessons that come with the territory.

In this honest, heartwarming, and somewhat entertaining conversation about what it actually looks like to be in the thick of podcasting, we share how podcasting is changing the way we show up in business and life.

Meet the Podcasters:

Bree Pa...

Feeling overextended, stretched thin, or just ready for a smarter way to scale? This week, I'm opening my Black Friday Vault with a twist: one offer per day. For 24 hours only.

Inside this bonus episode, I’m walking you through each offer—who it’s for, what it fixes, and why it’s designed to help you grow faster without drowning in more to-dos. If you’re already overspending on time and feel the pressure to be marketing, ops, and delivery all at once, this is your lifeline.

From fast-cash mini offers to AI bots that handl...

If you’ve been treating legal stuff like an annoying afterthought in your business, this episode will change your mind (and maybe your bottom line). Nata Salvatori sits down with powerhouse attorney and serial entrepreneur Paige Hulse to unpack why intellectual property is not just for tech bros and patent trolls—it’s for every creative founder who wants to actually own what they build.

Paige breaks down the difference between trademarks, copyrights, and patents—without the jargon—and shows you how to make legal strategy a money-making machine. She shares stories of clients who licensed their IP for six...

What happens when a burnt-out nonprofit employee borrows her sister's camera and starts photographing snow globes? You get Praise Santos, founder of ComePlum, brand strategist, photographer, and accidental CEO.

In this episode, Nata sits down with Praise to talk about the very real, very messy path from survival-mode hustling to building a brand studio that empowers over 10,000 women. From selling ketchup at Whole Foods to running workshops for the Golden State Warriors dance team and being featured in Vogue, Praise's story is a masterclass in following the energy, trusting the process, and letting your brand evolve as...

This episode isn’t just inspiring—it’s a game plan for getting your financial house in order. Nata sits down with money mentor Penelope Jane Smith, who went from being nearly financially free to losing everything in the 2008 crash—and rebuilt herself into a multi-millionaire and thought leader in women’s wealth.

They talk about what the financial world gets wrong about women, how to calculate your personal freedom number, and why passive income is not just possible—but necessary. If you’re overwhelmed by the idea of managing money, Penelope makes it approachable, actionable, and dare we say...

You’re sitting on a goldmine—and it’s not your lead magnet. It’s your reviews.

In this episode of the Accidental CEO Podcast, Nata chats with Danielle Bornowski—a marketing strategist and certified StoryBrand Guide—about the secret weapon in your business you’re probably ignoring: customer reviews.

Most entrepreneurs think of testimonials as nice-to-haves. Danielle flips that idea on its head. She shows us why reviews are your clearest window into what’s working, what to say in your marketing, and how to attract better-fit clients without guessing.

You’ll hear how Danielle...

What do theology, wedding photography, and email list-building have in common? Davey Jones.

This week, Nata sits down with Davey Jones — CEO of Badao, the powerful lead generation tool formerly known as Sumo. They get into the nitty gritty of pop-ups (yes, the ones people love to hate) and why they’re actually your best friend if you use them right. Davey shares what he’s learned running multiple agencies, managing millions in ad spend, and now spearheading a product rebrand that’s gaining major traction.

You’ll learn how to make forms and pop-ups people wan...

This episode is a must-listen for any creative founder who’s hit a growth ceiling and knows it’s not about doing more—it’s about unlearning what’s no longer working. Inspired by a client interview and a powerful live panel, Nata walks you through 10 beliefs that keep entrepreneurs stuck in operator mode instead of leading like a CEO.

Inside, you’ll hear how pricing from your own wallet is sabotaging your value, why your self-worth has nothing to do with your sales, and how to delegate like a true leader. She shares real stories—from flopped launch...

Nicole Richards thought she had it all figured out. A booming bridal makeup business, her name in glossy magazines, and a studio full of artists. But beneath the gloss, something else was stirring.

In this conversation, Nicole shares how a quiet whisper—followed by a literal crash—led her to shut down a thriving career and embrace a completely new path as a whole-life coach. Her story is a masterclass in following divine nudges, staying humble through success, and building a business that aligns with your values and your lifestyle.

We talk faith, failure, family, burn...

Ever stare at your bank statement and feel personally victimized by tax season? You’re not alone—but you could be more prepared. In this episode, Nata Salvatori brings on wedding photographer and tax educator Heather Leicy, who went from architecture student to creative CEO with a tax-savvy twist.

They talk about everything from saving for the slow season to how to talk to your CPA like a boss (yes, really). You’ll get the exact steps Heather took to transition careers without financial chaos, and the weekly tax prep ritual that actually makes April feel like a win...

When Brittany Webb got laid off, it wasn’t the end. It was the spark. In this candid episode, licensed therapist and founder of Better Minds Counseling Services reveals how being unheard at work pushed her to build the practice she never had.

She walks us through the fears, freedom, and false starts of launching a virtual private practice while still employed. We talk real numbers (spoiler: it's cheaper to start than you think), real talk on hiring (spoiler: enthusiasm over resumes), and what leadership really looks like in mental health. Plus: how Brittany uses nature, cooking, an...

Jessica Bishop didn’t mean to start a business—she just wanted to get married without going broke. In this episode, she shares how her personal wedding blog turned into The Budget Savvy Bride, one of the most trusted wedding resources on the internet.

Jessica gets real about what it means to serve two totally different audiences (engaged couples and wedding vendors), why transparency around pricing is a game-changer, and how her small but mighty team built a fully custom vendor directory from scratch.

Whether you're a wedding professional, a fellow founder serving two client type...

What happens when a stay-at-home mom turns a babysitting gap into a thriving, multi-brand business? Beth Heyer is the founder and CEO of Babysitting Connection, a Texas-based service with over 300 vetted sitters and 700 monthly subscribers. She’s also the creator of Pet Sitting Connection and the nonprofit BC Gives Back—all while solo parenting and scaling her team across the state.

In this episode, Beth breaks down her path from burnout to business-building brilliance. You’ll hear how she pivoted during COVID, scaled using a low-barrier membership model, and why her team of Gen Z sitters taught her ho...

What if the thing keeping you stuck isn’t lack of time—but your inability to let go?

In this episode of the Accidental CEO podcast, I sit down with the brilliant (and very real) Tressa Beheim, founder of Simplify Now. She’s the strategic brain and online business manager behind countless creative entrepreneurs—helping them stop drowning in the daily chaos and finally run their business with clarity.

Tressa shares how she accidentally grew her agency from one client to a 12-person team, the hard truths about hiring help too late, and why micr...

Time management is not about squeezing more into your day — it’s about doing the right things at the right time.

In this episode, Nata Salvatori reveals her personal system for running multiple businesses without living in overwhelm. You’ll hear why delegation is the first step in her process, how she keeps track of every recurring task, and the exact method she uses to match her daily to-do list with her natural energy levels.

If you’ve ever forced yourself to push through a mentally heavy task when you were already running on fumes, you’ll l...

In a world that’s constantly online, are we losing what it means to truly connect? 

This week, Nata sits down with Sam and Elliot Archuleta, hosts of Something More Human and creators of the Return to Real Life event series—a growing movement that invites people to put down their phones and rediscover authentic human interaction.

In this conversation, we cover:

How do you go from burnout in a corporate healthcare job to becoming an in-demand visibility marketing coach? Today’s guest, Michelle Kuei, shares the bold story of how a life-changing trip to Machu Picchu set her on a new path—and how she turned that journey into a thriving coaching business.

In this episode, we unpack:
 ✔ How Michelle used storytelling to build trust and attract clients
 ✔ Why personality is the foundation of personal branding
 ✔ Practical steps for increasing visibility and growing your business

If you’ve ever wondered how to get seen, he...

If you’ve ever sat on a train, in your office, or even in the shower and thought, Is this it?—you’re not alone. Today’s guest, Lisann Valentin, knows what it’s like to hit that wall. She went from Wall Street lawyer to actress on shows like Manifest and The Blacklist, and then pivoted again to become a certified spiritual coach.

In this raw and empowering conversation, Lisann and Nata dig into what it really takes to reinvent yourself at any age. Spoiler alert: it’s not about burning everything down—it’s about listening to tha...

Aria Leighty is not here to play nice—and that’s exactly why you’ll love her.

In this episode, we’re breaking the “visibility means more social posts” myth wide open. Aria, founder of Show The F*ck Up Media, shares what it really takes to build a brand that people actually care about. Spoiler: it starts with showing up as yourself and building real relationships—not collecting business cards or cold DMing strangers.

We talk about what makes a networking event not suck, why she created The Plug newsletter for women of color and queer folk...

In this episode of the Accidental CEO Podcast, Nata Salvatori sits down with Dana Johnson of Dana’s Desk to unpack the untapped power of Pinterest for creative entrepreneurs. Dana, a former wedding industry pro turned Pinterest strategist and online business manager, shares how she went from running events to running the back end of some of the most well-known creative brands in the wedding space.

They cover everything from how Pinterest acts more like Google than Instagram, why keywords and content matter way more than followers, and how to approach Pinterest as both a product and se...

Tired of pretending burnout is just part of the job? In this week’s Accidental CEO, Nata Salvatori interviews Hayley Knight, the unapologetically bold co-founder of PR agency Be Yellow.

Hayley opens up about leaving a toxic 9-to-5 to build something radically different—an agency rooted in values, boundaries, and big impact. She shares how Be Yellow operates on 4-day workweeks, runs no-interruption focus hours, and still crushes client campaigns. The secret? Purpose-driven work and leadership that’s allergic to burnout.

You'll learn:

You’re busy—but are you actually growing? In this episode, Nata Salvatori exposes a trap that’s costing service providers time, money, and sanity: chasing busywork that feels productive but doesn’t move the needle. She walks through a clear, five-step growth path—from clarifying your offer, validating through real sales, delivering sustainably, building repeatable systems, to scaling confidently.

You’ll learn:

You don’t have to choose between thriving at work and being the mom your kids need. This week, I sat down with Laura Davis—time management strategist and founder of Time Management Academy—to unpack the myth of “having it all.”

Laura knows the struggle intimately: after going through IVF, she didn’t want to waste a single second. She built a business that helps women create time frameworks that actually work. No fluff. Just strategies rooted in mindset, capacity, and boundaries.

We talk about the hidden ROI of getting your calendar right, what it really ta...

In this episode, we sit down with Ashley Paul, a veteran wedding planner and floral designer with over 15 years of experience. Ashley delves into her journey through the wedding industry, highlighting the significant changes she's witnessed and the lessons she's learned along the way.

Beyond her hands-on work in weddings, Ashley founded Ashley Paul Co., a virtual assisting company dedicated to supporting wedding professionals. Through services like deep dive calls and monthly CEO packages, she empowers creatives to focus on their passions while effectively managing their businesses.

Ashley emphasizes the critical roles of communication, time...

In this episode of The Accidental CEO, Nata Salvatori sits down with Celeste Burns, a queer wedding photographer committed to creating safe, inclusive spaces for all couples. They unpack what most wedding vendors get wrong about working with LGBTQ+ clients—and how to fix it. From the language we use on our forms to the assumptions we carry into photoshoots, this conversation is a must-listen for any vendor who wants to do better.

Celeste shares her journey from photography student in New York to running a thriving business rooted in inclusivity and authenticity. You’ll hear real stor...

In this enlightening episode, Chelene Knight, founder of Breathing Space Creative Studios, delves into her transformation from an accidental CEO to a mindful leader. She unpacks the critical importance of conserving energy and the empowering practice of saying no with love. Chelene's insights are a beacon for creatives seeking to navigate the often tumultuous waters of burnout and self-doubt.

Chelene discusses how aligning decisions with personal values and engaging in deep self-work can revolutionize one's creative output. She introduces listeners to the philosophy of Breathing Space Creative, a haven for creatives to slow down, reflect, and separate...

What if selling wasn’t sleazy—and money wasn’t the enemy? In this episode, Shaun Gordon of Kiss Books rewrites the rulebook for photographers who want more than just pretty pictures. From his early days of entrepreneurship to becoming a successful wedding photographer and founder, Shaun shares how shifting your mindset and serving with intention can radically transform your business.

We cover why client experience is everything, how printed products deliver emotional ROI, and the psychology of selling without manipulation. If you’ve ever struggled with pricing your work, felt like you were pushing too hard, or wonde...

What if the biggest thing holding you back in business… is invisible? In this episode, Nata Salvatori interviews Max Rosenkranz, a former mechanical engineer whose spiritual awakening in the backseat of an Uber rerouted his life toward coaching. Max helps entrepreneurs rewire subconscious beliefs that sabotage their businesses, using tools like neuroplasticity and the Lefkoe Method.

Max shares the personal story that cracked his reality open, explains why most entrepreneurs’ challenges are rooted in childhood beliefs, and offers practical, real-talk strategies to start creating massive internal and external change. They explore why fatherhood often highlights productivity issues, how...

What happens when you leave the comfort of a steady job to bet entirely on yourself? In this powerful episode, Nata Salvatori sits down with Sam Cordry, founder of Cordry Creative, to talk about the messy, magical process of becoming your own boss—and how to build a brand that actually reflects who you are.

Sam shares her journey from employee to entrepreneur, including the mindset hurdles no one warns you about, the most common branding mistakes she sees business owners make, and why storytelling is the most underused (yet powerful) marketing tool.

Pl...

Ever felt trapped in a job that controls your calendar, your income, and your life? That was Makenna Luban—until she said “enough” and built her business from scratch.

In this episode of The Accidental CEO Podcast, Makenna shares how being denied time off for her honeymoon and to meet her nephew became the breaking point that led her to entrepreneurship. Now, she’s an in-demand email copywriter and founder of To Live With Intent, helping creative entrepreneurs grow their business through story-driven email marketing.

Here’s what you’ll learn:

If marketing feels like a chore, you're not alone — and today's guest has the solution.

On this episode of The Accidental CEO Podcast, Nata Salvatori chats with Chris Burns, marketing expert, coach, and co-founder of Hustle Leaders. Chris has helped businesses double their revenue without doubling their stress — and today he shares exactly how.

You'll learn:

This week on The Accidental CEO Podcast, we sit down with Roy Serafin—wedding photographer turned SEO strategist and CEO of Story and Community. Roy's story is anything but linear, but it’s packed with gold for any creative who wants to stop chasing clients and start attracting them.

We talk about:

If you’ve ever...

Meghan Ely, owner of OFD Consulting, shares her journey from accidental CEO to wedding publicist and PR expert. She saw a gap in the wedding industry for effective promotion and decided to fill it. Megan emphasizes the importance of PR in getting your work seen and offers various strategies beyond paid advertising, such as event features, company write-ups, quotes, podcast interviews, and product roundups. Building relationships with media outlets and journalists is crucial for PR success, as it leads to trust and repeat collaborations. Megan advises starting with clear PR goals and researching writers and editors in your niche...

From high school dance teacher to entrepreneur empowering educators—Laylee Emadi’s journey wasn’t a straight line, but it’s one full of heart, purpose, and ripple effects. In this episode of The Accidental CEO Podcast, Laylee opens up about how a passion for photography turned into a thriving business, how being “the sassy one” helped her stand out, and why she believes real leadership starts with honest coaching.

Nata and Laylee explore the parallels between athletics and entrepreneurship, the mindset blocks that hold even the most skilled professionals back, and what makes her Creative Educator Conference s...

Amy Mahler, co-owner of MyNourishmentForTheSoul, discusses their mission to make mental health help affordable and accessible. They have developed an app called Mind Nourishment for the Soul that provides weekly transformational insights and challenges to help individuals understand and change themselves. The app is priced at $39.99 a year, making it affordable for anyone seeking personal change. Amy and her husband have faced challenges in developing the app and ensuring its quality, but they are passionate about helping people and breaking the stigma around mental health. They hope to expand their services in the future and stay ahead of the...

Courtney Nein, a certified coach for the Dinner Table Academy, shares her journey of helping families build financial competency and create a healthy money mindset. She emphasizes the importance of involving children in the family's financial decisions and teaching them the value of earning and spending money responsibly. Courtney discusses the three E's of the Dinner Table Academy's home economy system: expectations, expenses, and earning. She also highlights the significance of character development and creating a wealthy family based on values and relationships. Courtney encourages single parents pursuing entrepreneurship to prioritize self-care and fill their own bucket first. She...

Halle Heather, owner of Luli Photo and Film and host of the Take Your Shot Podcast, shares her journey from a corporate job to becoming a full-time wedding photographer and business coach. She discusses the importance of taking risks and following your passion, as well as the challenges and benefits of working with her husband. Halle emphasizes the need for boundaries between personal and business life and the value of understanding each other's strengths and communication styles. She also highlights the importance of providing a great client experience and the decision to scale back on the number of weddings...

Jamie Fisher, a photographer and conference host, shares her journey from wanting to be a maternity nurse to becoming a photographer and educator. She discusses the support she received from her family and friends during this transition and the impact of a personal loss on her career path. Jamie emphasizes the importance of creating a personalized business plan and tailoring it to individual needs. She also highlights the challenges of showing up on difficult days and the need for dedication and commitment as a business owner. Jamie co-hosts the Conquer Live conference, which offers personalized education and a unique...

Inbar Madar, CEO of MI Business Consulting, shares her journey from working in corporate to starting her own consulting firm. She specializes in helping small business owners maximize profits and expand their businesses. Inbar noticed a gap in knowledge and resources for small business owners compared to larger corporations, which inspired her to empower entrepreneurs. She emphasizes the importance of understanding finances and creating a strategy for business expansion. Inbar shares a case study of a beauty salon owner who was able to increase profitability and pay herself a salary through analyzing profit per service, negotiating with vendors, and...

Cassie Hayes, CEO of PremierOpSpot, shares insights on systems and optimization to help business owners grow and free up time. She discusses her journey from network marketing to becoming a fourth-generation business owner. The biggest challenges heart-centered service providers face in business management include a lack of knowledge about tools and systems and the struggle to balance analysis paralysis and shiny object syndrome. Cassie emphasizes the importance of automating redundant tasks to focus on building relationships and delivering the best service. She provides examples of tasks that can be automated and highlights the value of data-driven decision-making. Cassie Hayes...

Akua Konadu, a storytelling strategist, shares her journey from pageantry to entrepreneurship. She discusses the pressure she felt as the daughter of immigrants to pursue a traditional career path and how she ultimately followed her passion for storytelling. Akua emphasizes the importance of community and finding support from like-minded individuals. She also highlights the need to deconstruct societal expectations and redefine personal worth tied to work. Despite initial resistance from her family, Akua's success as an entrepreneur has led to their acceptance and involvement in her business.

The Accidental CEO Podcast is more than just a podcast...

Andrea Frey, a conversion copywriter and launch strategist, shares her journey from being a physician assistant to becoming the CEO of her own business. She emphasizes the importance of connecting with people before selling to them and the need to understand the motivation behind their behaviors. Andrea also discusses her membership program, the Creative Copy Club, which focuses on teaching principles of copywriting and providing copy reviews to help members improve their messaging. She advises people to find a copywriter whose style and expertise align with their brand and to shift their perspective on sales by focusing on helping...

In this episode of the Accidento CEO podcast, host Nata Salvatori invites her daughters to share their perspectives on what it means to be a CEO and the lessons they've learned from watching their Mom run a business. The conversation explores themes of confidence, creativity, and the importance of pursuing one's dreams while balancing family life. The girls provide insightful advice for both parents and children, emphasizing the value of self-belief and the significance of making time for family amidst the demands of entrepreneurship.

The Accidental CEO Podcast is more than just a podcast; it's a community...

In this episode, Nata Salvatori interviews Gemma Baxter, a time and task expert, about burnout and growing a business. Gemma shares her journey from experiencing burnout and anxiety to becoming the CEO of her own business. She emphasizes the importance of self-care and prioritizing personal well-being. Gemma also discusses the systems and tools she uses to manage time and tasks effectively, including routine, a notebook, and time blocking. Gemma Baxter emphasizes the importance of time blocking for personal tasks and self-care. She shares her own time blocking routine and highlights the need to prioritize personal time in order to...

Danielle Brooks, owner of the Honey Truck, shares her journey from being a journalist to becoming a beekeeper and owning a successful honey business. She started as a photographer and gradually transitioned into beekeeping after discovering her passion for it. The Honey Truck sells different varieties of honey that are sourced from different locations, each with its own unique flavor. Brooks emphasizes the importance of branding and creating a trusted and recognizable brand. She also discusses the challenges of starting and scaling a business, as well as the balance between education and commercial success. Danielle Brooks discusses the challenges...

Swapna Patel, a former New York fashion designer and personal style expert, shares her journey from being a stay-at-home mom to starting her own business as a stylist. She emphasizes the importance of dressing for success and how clothing can be a powerful tool for visual branding. Swapna explains that working with a personal stylist is not just for celebrities, but for anyone who wants to look and feel their best. She also discusses common fashion mistakes and offers tips on using your wardrobe to boost your online visibility and personal brand. In this conversation, Swapna Patel discusses the...

Katrina Owens, founder of Knockout Directive, shares her journey from a corporate career to becoming an accidental CEO. She discusses the challenges she faced in starting her own business and the importance of overcoming self-doubt. Owens also highlights the value of public relations (PR) for small businesses and personal brands, dispelling misconceptions and showing how PR can help expand reach and build brand authority. PR strategies can help small businesses increase brand awareness and authority, leading to growth and higher prices. A success story involved building a strong personal brand through strategic messaging, professional photography, and engaging with the...

In this episode of the Accidental CEO podcast, owner Nata Salvatori shares her personal journey of delegation and scaling her business. She discusses the common limiting beliefs that hinder entrepreneurs from delegating tasks and emphasizes the importance of building a reliable team based on personality rather than just skills. Nata also highlights the significance of proper training, financial management through hiring a CPA, and creating efficient workflows to enhance client management.

Ultimately, she encourages listeners to embrace delegation as a crucial step towards scaling their businesses and achieving growth.

The Accidental CEO Podcast is more...

Adam Liette, founder of Smooth Operations, helps entrepreneurs navigate the growth phase of their businesses by creating systems and workflows. He emphasizes the importance of setting up team members for success and becoming a leader instead of a micromanager. Adam shares his journey from being a special operator in the US military to working in social media and marketing, which eventually led him to start Smooth Operations. He discusses the critical role of communication and routine in keeping team members connected to the company's mission. Adam also highlights the significance of implementing effective project management and providing clear processes...

In this episode, Nata Salvatori interviews Michaela Robertson, a registered nurse and founder of Michaela Robertson Coaching. They discuss Michaela's journey from being a new grad nurse to founding her coaching business and Strides for Strength. Michaela emphasizes the importance of self-care and self-mastery for nurses and helps them navigate career development and burnout. She also highlights the significance of physical wellness through running coaching and how it can positively impact mental and professional health. Michaela's mission is to shift the narrative around nursing and empower nurses to create careers they love.

The Accidental CEO Podcast is...

In this episode of The Accidental CEO Podcast, Nata Salvatori sits down with Swey Jitti, a business and alignment strategy guide for creatives who shares her journey as a multi-passionate entrepreneur and the importance of stepping into one's authentic self. She emphasizes the value of sacred expression and finding worth in who we are rather than what we bring to the table. Swey believes in the power of visionary leadership and encourages creatives to focus on their values and individual evolution. She challenges the notion of having a single niche and instead advocates for creating a brand based on...

In this episode of The Accidental CEO Podcast, Nata Salvatori sits down with
Katie Lane Dei, owner of Bibliophage Press. Katie shares her journey from starting in education and nonprofit sectors to becoming an editor and productivity coach for queer and women writers. She provides editorial and productivity services, helping writers with structural edits and accountability. Katie emphasizes the importance of taking small steps to transition from feeling stuck in a career to pursuing a creative field. She tailors her services to meet the unique needs of the queer and women writer community, empowering them to tell their...

In this solo episode of The Accidental CEO Podcast, Nata Salvatori challenges the concept of work-life balance, arguing that it’s an unrealistic ideal that often leads to guilt and frustration for entrepreneurs, especially parents. Instead, she advocates for work-life integration, a more flexible and sustainable approach to managing personal and professional responsibilities.

The idea of work-life balance, which suggests a rigid 50-50 split between personal and professional responsibilities, is unrealistic and often leads to guilt and frustration. Life is unpredictable, and striving for perfect balance is neither practical nor sustainable. Instead, work-life integration offers a...

In this conversation, Nata Salvatori interviews Nichole Lauren, a photographer, attorney, and business coach, about her journey from law school to wedding photography and her experience monetizing a small audience. Nichole shares how she started her photography business in college and continued it through law school, eventually realizing that she wanted to pursue photography full-time. She discusses the initial reactions and skepticism she faced from friends and family when she decided to pivot her career. Nichole emphasizes the importance of not explaining or justifying oneself to others and the freedom that comes with embracing who you are. She also...

In this episode, Nata Salvatori interviews Sasha Eburne, a virtual assistant and coach. Sasha shares her journey of starting her own business and the lessons she learned along the way. She emphasizes the importance of mindset and the combination of head and heart in achieving success. Sasha also discusses the VA way, which focuses on sales growth, mindset, and premium rates from the beginning. She encourages entrepreneurs to charge what they're worth and build a thriving business that allows them to have more freedom and flexibility. In this conversation, Sasha discusses the importance of mindset and personal development in...

In this episode, Nata Salvatori interviews Paul Salter, a mindset and performance coach. Paul shares his journey from being a nutrition coach to becoming a hypno mindset and performance coach. He explains the power of hypnosis and how it can help clients overcome limiting beliefs. Paul also discusses common mindset blocks in high performers and the root causes of self-sabotage. Overall, the conversation highlights the importance of mindset in achieving success and offers insights into how individuals can unlock their full potential. In this conversation, Paul Salter, a mindset and performance coach, discusses various topics related to mindset and...

In this episode, Nata sits down with Paige Griffith from The Legal Paige to dive into the must-know essentials of using AI in copywriting, covering the crucial details of transparency and disclosure that every business owner should keep top of mind. Paige shares expert insights on the legal differences between hiring employees and independent contractors—a game-changer for small businesses looking to expand. Plus, they spill powerful networking tips and uncover the most common legal mistakes entrepreneurs make, like skipping a contract altogether or neglecting to clarify the fine print. Stick around to hear what’s next for The Lega...

In this episode, Nata Salvatori interviews Meya Mansu, a former wedding photographer and author, about her journey from success to loss and transformation. Meya shares her experiences in the wedding photography industry, working with her daughters, and transitioning to writing and coaching. She provides tips for starting a successful wedding photography business, defines long-term success in business, and discusses the impact of personal loss on her approach to coaching. Meya also offers advice on reclaiming passion and purpose after loss, finding business opportunities in unexpected places, and strategies for business success. She emphasizes the importance of choosing the right...

In this episode of the Accidental CEO podcast, Larisa Makuch, the queen of abundance, shares her journey from a history of abuse and a poverty mindset to becoming a successful coach and entrepreneur. She works with high achieving women who want more from life and helps them overcome the mindset of a starving artist. Larisa emphasizes the importance of drawing on different experiences and thinking outside the box to find creative and innovative solutions. She also discusses the three C's: clarity, confidence, and conviction, and how they can transform a person's approach to business. Larisa shares a client success...

Joy Michelle, a photographer turned YouTuber and business coach, shares her journey and insights on building a successful photography business. She emphasizes the importance of mentorship, continuous learning, and building a personal brand. Joy also discusses the role of content creation, particularly on YouTube, in growing visibility and authority in the photography industry. She highlights the value of generosity in providing free education while recognizing the unique benefits of one-on-one coaching. Joy identifies common mistakes photographers make when transitioning to full-time photography, including an overemphasis on gear and a lack of systems and marketing. In this conversation, Joy Michelle...

In this episode of the Accidental CEO Podcast, host Nata Salvatori speaks with luxury event planner Brandee Gaar about the current state of the wedding industry. They discuss the misconceptions surrounding a perceived slowdown in the market, emphasizing the importance of data-driven insights and effective marketing strategies. Brandee shares her extensive experience in the industry, highlighting the need for wedding professionals to adapt their marketing approaches, engage with clients authentically, and leverage social media effectively. The conversation also touches on the significance of networking, collaboration, and maintaining a positive mindset in the face of challenges. Listeners are encouraged to...

In this episode, Bonnie Bakhtiari, a brand strategist and designer, shares her insights on working with luxury high-end clients. She discusses her accidental journey into entrepreneurship and how her background in journalism has influenced her brand strategy work. Bonnie emphasizes the importance of understanding the transformation that high-end clients seek and the need for a personalized and custom client experience. She also highlights the common mistakes entrepreneurs make when trying to reach the high-end market and provides practical steps for developing a successful brand strategy. In this episode, Bonnie Bakhtiari discusses the importance of brand strategy and how it...

In this episode, Nata Salvatori interviews Maddy Meharis, a wedding photographer, about her journey in photography and the dynamics of working with clients. Maddy shares her accidental CEO story, starting with her photography career in the military and eventually transitioning to full-time photography. She emphasizes the importance of building connections with clients and evoking true emotions in her work. Maddy also discusses how she prepares clients for the wedding day, manages their expectations, and adapts to unexpected circumstances. Additionally, she highlights the significance of balancing intuition and shot lists, as well as the impact of perfecting lighting in her...

In this conversation, Nata Salvatori interviews Nancy Steidl, an international business consultant and intellectual property law specialist. They discuss the importance of having the right structure when starting a business and common mistakes made by new entrepreneurs. They also delve into the topic of intellectual property (IP) and its various forms, such as trademarks, copyrights, and patents. Nancy emphasizes the need for startups to secure their IP early on to prevent others from copying their ideas. They also highlight the key areas that require attention for long-term business success, including business planning, IP protection, and financial management. In this...

Tyler Hall shares his accidental CEO journey from documentary filmmaking to coaching and creative consulting. He emphasizes the importance of strategy and belief in building a successful coaching business. Tyler also discusses common misconceptions about marketing and branding for coaches and digital entrepreneurs. He introduces the 5W equation for crafting effective messaging. Tyler reflects on the need for a strong entrepreneurial mindset and the challenges of imposter syndrome. He highlights the transformation that occurs when changing one's relationship with money and the impact it can have on others. Tyler concludes by emphasizing the personal growth and community-building aspects of...

In this episode, Mollie Marrocco, a brand messaging strategist and business coach, shares her inspiring journey from accidental CEO to guiding entrepreneurs in discovering their unique brand voice. Mollie highlights the power of mindset shifts in recognizing oneself as a business owner and translating creative ideas into compelling content. She provides valuable insights on avoiding common mistakes in brand messaging and recounts a client’s transformation from confusion to clarity with a strong, defined brand.

Mollie also delves into strategies for launching successful digital products, building online engagement, and nurturing content to drive sales. She emphasizes the im...

In the episode, Kayla Dean shares her journey from accidental CEO to successful copywriter and strategist. She discusses how her background in English literature influenced her approach to copywriting and brand messaging. Kayla also addresses the impact of AI on the copywriting industry and emphasizes the importance of being a strategist in addition to being a writer. She shares her experience of transitioning from freelance writing to running a full-fledged business and the challenges she faced along the way. In this episode, Kayla Dean shares her journey from accidental CEO to intentional CEO. She discusses the importance of understanding...

In this episode of the Accidental CEO Podcast, host Nata Salvatori welcomes digital marketing expert Joey Lowery, founder of Media Shark, to share his journey from a top salesperson to a successful entrepreneur. Joey opens up about the challenges he faced after being abruptly fired from his previous job and how he turned adversity into an opportunity by launching his own digital marketing agency.

Joey offers invaluable insights into the world of digital marketing, including the importance of targeting your ideal audience, crafting tailored ads, and utilizing innovative strategies to stand out in a saturated market. He...

In this episode Nata interviews Heidi Thompson about the importance of finding your perfect client and tailoring your marketing towards more clients like them.

Heidi Thompson discusses the importance of cloning your best client in order to build a successful business. She explains that cloning your best client involves identifying the people you've worked with that you wish you could work with over and over again, and then creating a marketing plan around that exact person. This helps you stand out, become the go-to person for your ideal client, and charge higher prices. Thompson also emphasizes the...

In this episode, Jan Schillek shares her journey to becoming an accidental CEO in the world of photography. She talks about the challenges she faced in transitioning from a traditional career path to running her own business. Jan also discusses how she discovered her niche in weirdo weddings and the importance of celebrating uniqueness and building a community. She shares memorable professional highlights, including being featured on Sony's Facing Creativity, and the lessons she learned about herself and creativity through that experience. In this conversation, Jen from Weirdo Weddings Photography discusses her collaboration with Sony, facing fear, and the...

In this episode, Alan Ngo shares his journey from burnout to helping entrepreneurs monetize their expertise. He discusses the challenges he faced and the support he received from his family. Alan emphasizes the importance of finding clarity and trying different things to achieve success. He also highlights the mindset of service providers who want to scale without sacrificing their time. In this episode, Allan Ngo shares his perspective on success and the importance of defining it on your own terms. He discusses the real costs of chasing growth at all costs and how to avoid falling into this trap...

In this episode, Tamar Field-Gersh, an unconventional life and business coach, shares her journey and insights on helping visionaries, creatives, and healers step boldly into their business and life. She discusses common fears and obstacles her clients face and how she guides them through these challenges. Tamar emphasizes the importance of self-nourishment and radical self-trust for personal and professional growth. She also explains the concept of unbecoming and becoming, helping clients let go of limiting beliefs and embrace their true selves. In this conversation, Tamar Field-Gersh shares insights on believing in oneself, cultivating joy, the benefits of international retreats...

In this episode, Shannon Vonderach shares her accidental CEO story of transitioning from wedding photography to becoming an email marketing expert. She discovered the power of email marketing when she sent a single email and made $2,600. Shannon emphasizes the importance of building an email list and dispels misconceptions about email marketing, such as the fear of bothering people. She offers the Email Club membership, which provides resources, templates, workshops, and a supportive community for business owners. Shannon also discusses the timeframe for seeing results in email marketing, which can vary depending on the business and audience. In this episode...

In this episode, Nata Salvatori interviews Michael Davis, a photographer and storyteller, about the importance of storytelling in photography and the transition from digital to print products. Michael shares his journey of becoming a photographer and how he discovered the power of preserving memories through his art. He emphasizes the value of printed photographs in preserving stories and creating lasting memories for clients. Michael also discusses the importance of brand alignment and simplifying product offerings to make it easier for clients to make decisions. Overall, the conversation highlights the significance of storytelling and the role of photographers in capturing...

In this inspiring episode of the Accidental CEO Podcast, we're joined by Jonathan Bogner, CEO of Bogner Entertainment Inc. and Level 2 Partners. As a seasoned reality show, film, and documentary producer, Jonathan shares not only his professional journey but also his deeply personal experience as a heart transplant survivor. Discover how his battle for life transformed his approach to business and personal growth. Jonathan also discusses his current work, including his role as an ambassador for the United Network of Organ Sharing and his passion project, personalstories.net, which chronicles stories of survival and resilience. Tune in for a...

In this episode, Nata Salvatori interviews Burcu Onaranel Erten, the founder of Joyy! Marketing and Coaching. Burcu shares her journey of leaving her corporate job in HR to start her own business and become a motivational speaker. She emphasizes the importance of discovering one's authentic self and owning it. Burcu also provides strategies for building self-confidence and connecting with ideal clients. She highlights the significance of staying true to one's brand and remembering the why behind one's entrepreneurial journey.

The Accidental CEO Podcast is more than just a podcast; it's a community of creative minds eager to...

In this episode, Samantha Foote, the CEO of Boise Music Therapy Company, shares her journey as an entrepreneur and the challenges and advantages of being neurodivergent. She discusses her ADHD diagnosis and how it has shaped her approach to running her business. Samantha also provides strategies for neurodivergent business owners to reduce overwhelm and increase focus. She emphasizes the importance of outsourcing tasks and seeking help when needed. Additionally, she highlights the impact of neurodiversity on her company's services and operations. In this episode, Samantha Foote, a music therapist and neurodivergent entrepreneur, shares her journey and insights into the...

In this inspiring episode of the Accidental CEO Podcast, Nata Salvatori welcomes Dolly DeLong, a motherhood photographer and systems and workflow educator. Dolly shares her unique journey from using photography as a creative outlet to embracing it as a full-time career, spurred by a surprising twist at her former university job. With a passion for simplifying business processes, Dolly discusses how effective systems and workflows can transform the backend of any business, ensuring efficiency and peace of mind. Whether you're a budding entrepreneur or looking to streamline your current operations, Dolly's insights into the importance of structured systems and...

In this fun episode of the Accidental CEO Podcast, Nata Salvatori welcomes Angelica Pompy—an accomplished photographer and educator. Together, they embark on a journey through the complex world of social media and marketing. Angelica shares her personal story of transitioning from healthcare to becoming the "accidental CEO" of Pompy Portraits, a studio specializing in boudoir and maternity photography. The discussion dives deep into practical strategies for leveraging social media platforms to elevate a business, mastering content creation and engaging effectively with your audience. Angelica also reveals her own experiences and insights into turning a passion for photography into a...

In this enlightening episode of the Accidental CEO Podcast, host Nata Salvatori welcomes Stephanie Dalfonzo, an expert in integrative hypnosis. Stephanie shares her transformative journey from a celebrity radio DJ to mastering the art of hypnosis, emphasizing its profound impact on personal growth and mental health. With 19 years of experience, she explores the misconceptions about hypnosis and explains its scientific basis as a tool for profound psychological change. Stephanie's insights provide practical strategies for harnessing the power of the mind to overcome challenges and achieve personal well-being.

Stephanie dives into the practical uses of hypnosis, highlighting its...

Join us for a fascinating episode of the Accidental CEO Podcast where we meet Melissa Rich, a former corporate IT professional turned successful wedding photographer and now a systems and workflows consultant. Melissa shares her unique journey from the structured world of IT to the creative chaos of wedding photography alongside her husband. The episode delves into her pivot during the pandemic to start a new venture helping photographers streamline their operations with CRM and project management tools. Dive into this conversation to learn how Melissa navigated career transitions and found her niche in optimizing small business operations, making...

In this enlightening episode of the "Accidental CEO Podcast," host Nata Salvatori chats with Rich Coleman, a seasoned wedding photographer turned passionate educator. Rich shares his journey from capturing hundreds of weddings to inspiring new photographers through his work at The Photo Mentorship. He discusses the transformative power of storytelling in photography, the importance of community among creatives, and his personal shift from taking photos to teaching the art. Tune in for an engaging conversation full of insights and advice for turning your creative passion into a fulfilling career.

In this conversation, Nata Salvatori and Rich Coleman...

In this inspiring episode of Accidental CEO, we sit down with Alora Rachelle, a renowned wedding photographer and the founder of The Wedding CEO. Alora shares her serendipitous journey from stumbling into photography to mastering the art of business strategy and mentorship. Discover how a feature in a local publication turned her career around, leading to a staggering 17 wedding bookings in just one month and eventually allowing her to triple her prices.

As she transitioned from capturing moments to mentoring minds, Alora developed a comprehensive mentoring program aimed at helping photographers elevate their businesses. She discusses the...

This week, we're thrilled to have Krista McClellan, also known as the Accidental Bookkeeper, join us to demystify the essentials of bookkeeping and financial management for business owners.

Krista dives deep into her accidental journey into bookkeeping, debunking the myth that it's all about math. Instead, she explains it's crucial for tracking income and expenses accurately. She outlines the distinct roles of bookkeepers and CPAs, emphasizing the critical nature of collaborating with a CPA for comprehensive financial oversight and tax preparation.

Throughout the episode, Krista addresses the significant discrepancies in how financial skills are taught...

In this revealing episode of the Accidental CEO Podcast, we sit down with David Molnar, the acclaimed photography mentor and entrepreneur behind the Photo Mentorship program. David opens up about his personal and professional growth, detailing the early challenges of imposter syndrome and the journey to finding his footing as a photographer and business leader. Through stories of personal trials, mentoring breakthroughs, and leadership lessons, this episode is a rich tapestry of encouragement for anyone striving to overcome doubts and pursue their passions with confidence.

The Accidental CEO Podcast is more than just a podcast; it's a...

In this empowering episode of the Accidental CEO podcast, dive into the inspiring journey of a passionate individual who has mastered the art of balancing a full-time career in healthcare with a flourishing side hustle in wedding photography. Discover the realities of starting a business from scratch, the challenges of juggling professional and personal responsibilities, and the joys of pursuing what you love. Our conversation covers the practical steps taken to transition from hobby to profession, the importance of learning and adaptation, and how to maintain passion without burning out. Whether you're dreaming of starting your own side hustle...

Welcome back to the Accidental CEO Podcast. In this episode, I interview Chari Rigby, an Accredited Asset Management Specialist and Financial Advisor at Raymond James. 

Chari discusses the importance of working with a financial advisor and how they can help individuals and business owners with their money. She explains the different options for retirement plans from previous jobs and the benefits of starting early with retirement savings. Chari also emphasizes the need to balance investing and paying off debt, and the advantages of investing money instead of keeping it in a savings account. She provides three key t...

Welcome back to the Accidental CEO Podcast!
In this episode, Nata Salvatori interviews Chad Brown, a transformational coach and consultant for founders and entrepreneurs. They discuss the concept of work-life integration and how entrepreneurs can implement it into their daily lives. Chad also explains the two types of trust within a team and the importance of open communication. Additionally, Chad shares five critical founder beliefs that can hinder scalability and provides suggestions for overcoming them. One of the most detrimental beliefs is avoiding feedback, which prevents personal and professional growth. In this conversation, Chad Brown shares valuable insights...

Welcome to the Accidental CEO Podcast!  In this episode, Nata Salvatori interviews Quianna Marie, a traveling photographer and content creator. They discuss the importance of being present and showing up in the online space. Kiana shares her journey from photography to education and emphasizes the need for photographers to capture behind-the-scenes moments to showcase their value. They also discuss the misconception that showing up frequently is annoying and the importance of sharing the client experience. Kiana provides practical tips for content creation and highlights the need to be proactive in educating and engaging with potential clients. They conclude by d...

Welcome to the Accidental CEO Podcast!  In this episode, Nata Salvatori interviews April Brown, an SEO expert, about the basics of SEO and how to improve website visibility on Google. April shares her background in marketing and SEO, as well as her experience working with creatives. She emphasizes the importance of planning a website and paying attention to SEO and copywriting. April explains the metrics to watch for website performance and the significance of ranking on Google's first page. She also highlights the role of content in SEO and provides realistic expectations for SEO results. In this conversation, Nata S...

Have you ever considered scaling your photography business by building an associate team? In today's episode, Cayla Cummings of Carhart Photography joins us to share how she built a successful wedding photography business alongside her husband, how they made the decision to grow a team, and what it realistically looks like to manage that team.

The Accidental CEO Podcast is more than just a podcast; it's a community of creative minds eager to transform their accidental titles into intentional successes. So, if you're passionate about what you do but unsure how to fall in love with the...

In this episode, Nata Salvatori and John Mansfield discuss the importance of knowing your numbers and understanding the cost of doing business to grow your photography business. They emphasize the need to calculate the cost of doing business and consider both fixed and variable costs. They also highlight the importance of setting prices based on value and not personal preferences. Additionally, they discuss the use of data to drive business decisions and the right time to increase prices based on experience, education, and client demand. In this conversation, Nata Salvatori and John discuss the importance of pricing in the...

Welcome to the Accidental CEO Podcast! In today's episode, I'm sharing my journey from Brazil to photography! Listen in as I highlight this unexpected experience and how I went from a college dropout to a physical therapist, ultimately finding my passion for photography!

The Accidental CEO Podcast is more than just a podcast; it's a community of creative minds eager to transform their accidental titles into intentional successes. So, if you're passionate about what you do but unsure how to fall in love with the business side of things, let Nata guide you. Subscribe to the Accidental...

Dive into the heart of creativity and business with the Accidental CEO Podcast, your go-to audio hangout for turning passion into a thriving business. Hosted by Nata Salvatori, a seasoned wedding photographer and savvy business educator, this podcast peels back the curtain on the accidental journey from creative professional to CEO. Whether you stumbled upon the role of entrepreneur or have always dreamt of leading your own venture, this podcast is crafted for you.

Each episode is a blend of inspiring stories, practical strategies, and real-world advice to navigate the complexities of running a creative business. From...