Let's Talk Dog Business

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Running a dog business is about so much more than training dogs - it’s about working with people who are busy, overwhelmed, and often unsure of where to start. Today, Jo & Vicky are joined by clinical animal behaviourist Lisa Sinnott, who specialises in reactivity, aggression, and, crucially, helping humans change alongside their dogs. 

Lisa shares how to move beyond 15-page reports, cut the jargon, and make your training plans genuinely doable for real-life clients. You’ll hear how to simplify the way you communicate, use motivational interviewing to build true buy-in, and support owner...

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Are you stuck on the pricing hamster wheel in your dog business – running classes, squeezing in 1:1s, but still not paying yourself properly?

Today, Jo & Vicky take a more in-depth look at how much a dog trainer should charge. They unpack why asking “What are other trainers charging?” is the wrong starting point, how to work out what you need to take home, and what it really means when your current prices demand you to take on 40+ new clients a month just to survive. 

You will further hone how you assess what you cha...

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Are you struggling to turn your loyal followers into actual paying clients, or wondering if all that time on social media is really worth it for your dog business?

Today, Jo and Vicky are joined by Tori Mistik, founder of Wear Wag Repeat, canine enrichment expert, and long-time petpreneur. Tori shares how she grew a niche dog brand over 13 years, why a small but loyal audience beats viral views, and how email marketing can quietly become the most powerful part of your digital strategy.

This episode is about the wisdom (or foolishness...

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Are you collecting courses, certificates, and dog training books like a CPD junkie? Taking course after course without any real purpose behind what you are learning?

In this episode, Jo & Vicky unpack the vital role CPD (Continuous Professional Development) plays in the dog training world. They explore how easy it is to slide into learning for learning’s sake, fuel imposter syndrome, and drift away from your original purpose – and how to flip CPD into something intentional and aligned with your niche, your clients and the business you actually want to run.

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Are you working flat out in your dog business but still not paying yourself what you "need" – never mind what you "want"?

In this episode, Jo & Vicky dive into the messy subject of pricing your dog services. They unpack the difference between your "need number" and your "want number", how to sense-check your current prices against your goals, and why simply “charging more” won´t work if the service itself doesn’t deliver a premium experience. 

You’ll come away with a straightforward way to assess your current pricing, your offers, and how to attra...

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Building a business that people trust, recognise, and seek out isn’t about being perfect, it’s about being authentic and doing your absolute best. This week, Jo & Vicky are joined by Charlotte Nichols the founder of dog industry centred PR agency Harvey and Hugo. Charlotte shares how using authentic PR techniques combined with your own story sets you apart and helps you to attract  clients that are a perfect fit for you and what you are trying to achieve.

Tune in for honest advice on overcoming self-doubt, simple PR strategies, and why showing up as...

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Running a dog business is hard—balancing clients, new trends, and that constant search for success can be exhausting. In this episode, we are joined by Andre Yeu, founder of When Hounds Fly Dog Training. Today, we’re talking about starting scrappy, building a thriving business, and the power of choosing your clients wisely.

Andre shares how to move beyond “doing it all,” adapt to a changing industry, and stay authentic, doing so even as client expectations evolve.

KEY TAKEAWAYS

Winging it is a valid way to start an...

In this episode, Jo & Vicky tackle what they call the "curse of knowledge" something they see a lot within the dog training industry. There is a strong tendency for trainers to use expert jargon and too much technical detail to the point where clients struggle to connect with and understand their dog trainer - a frustrating experience for both parties.

Through personal stories and industry insights, they share practical ways to simplify your message, build a genuine connection with each client and stop overwhelming or confusing them.

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Overuse of technical terms...

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This year has been one of the hardest we’ve ever had in business. Making the decision to go all in and state publicly that we only work with force-free dog professionals wasn’t easy, but it was the right thing for us, and for the values Canine Business Academy was built on.

In this episode, we’re being completely open about what that journey has really looked like. We talk about the uncomfortable moments, the mistakes, the fear, the times we might have come across as egotistical and why we’re choosing to own ever...

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Running a dog business can sometimes feel like you’re giving everything; your time, your energy, your weekends and still wondering when life’s meant to happen and it's all just suddenly going to feel like you've made it and got it right.

In this episode, we’re joined by Jeff Mask, firstly, an incredible human being, he's a coach, mentor, and someone who’s become a hugely important person in our lives. 

Together we discuss how easy it is to get trapped in overworking, people-pleasing, and trying to control everything and how those...

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It’s not your prices that are the problem, it’s what you believe about them.

Dog professionals tell us all the time: “People won’t pay that.”

But the truth is people aren't saying that. You are.

In this episode, we talk about the mindset, money stories and hidden fears that stop brilliant dog professionals charging what they’re worth.

You’ll hear:

The iceberg of selling and what’s hiding under the...

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Most trainers try to sell by posting "So many spaces left to class on XXX", "Want help with your dog, get in touch", essentially “buy my thing"… then wonder why it doesn’t work and convince ourselves that selling is icky.

This Selling Season episode shows you how to sell every day without being salesy: build trust, show your face and name, mix value with clear asks, and stop keeping your offers a secret.

We cover:

The CBA jab–ja...

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We’re diving deep into what ethical sales really look like when you care about dogs, people, and doing business the right way.

We break down:

Why cash is the lifeblood of your business (and not a dirty word)

How to be the bouncer of your own nightclub i.e. who gets in, who doesn’t

Why cramming your packages with PDFs and “extras” isn’t value, results are

We also talk money mindset, confidence, taking payment on the call, and how to...

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In this episode, Jo & Vicky sit down to talk about – using systems in your business. On the surface this sounds like a boring subject, an episode you might be tempted to skip. But, when you invest in the right business systems and learn to use them well you end up saving a huge amount of time and money, which also greatly reduces your stress levels.

Listen in to learn how to choose the right systems, buy them at the right time and use them in a productive way.

KEY TAKEAWAYS

A...

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In this episode, Jo & Vicky are joined by Jason Light, Director at PACT (Professional Association of Canine Trainers). They provide ABTC recognised courses and a support network for dog trainers who want to build ethical, resilient practices that grow fast and stand the test of time. PACT is known for its welfare-first, science-led approach to assessing  and training dog professionals. 

Today's conversation isn't about competing voices. It's about exploring how we can collectively support trainers and behaviourists to build sustainable, ethical practices that work for them.

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Are you struggling to find the perfect work-life balance? In this episode, Jo & Vicky challenge the very idea of work-life balance and explain why for them keeping both their personal and work lives ticking along in harmony is more of a dance than a balancing act. They explore what it really means to thrive as an entrepreneur, parent, and individual. 

Jo & Vicky share several honest stories about how they achieve what they really want in both their business and personal lives, resist pressure to follow societal norms and avoid burnout. They demonstrate why flexibility, s...

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What does it really take to build a successful business partnership—and how do you navigate the bumps along the way? In this candid episode, Jo & Vicky discuss the real-life journey of their business partnership. They share the highs, lows, and the lessons learned. 

Jo & Vicky cover understanding personality differences, improving communication, and not killing each other in the first few months. They share how embracing self-awareness transforms your relationships with clients as well as your business, and how to turn the challenges of partnering up into opportunities that create a far stronger business tha...

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Are you holding back from putting yourself out there and sharing your achievements because you fear being judged? Today, Jo & Vicky look at the real reasons behind self-doubt, imposter syndrome and a reluctance to self-promote, that holds so many business owners back. They explain how embracing your unique story and confidently sharing your wins inspires others while also accelerating the growth of your business. 

They share practical strategies that enabled them to overcome imposter syndrome and share what they knew. A move that enabled them to build their training businesses, create The Canine Business A...

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In this episode, Jo & Vicky tell you more about what you can expect and achieve by attending their first Canine Business Academy Conference on 11-12 September at Village Hotel, Solihull. They explain who the conference is for, how it will help you with personal development, mindset, business strategies and growth, networking and working collaboratively so that you can grow faster.

If you've not yet got your tickets, there's still time – You just need to book here - https://www.caninebusinessacademy.com/cba-conference-2025

KEY TAKEAWAYS

If you are a force-free trainer or...

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In this episode, Jo & Vicky shatter the "saturated market" myth. They explain how to turn your fear that there is too much competition in your area into a strategic advantage. It pushes you to take a fresh look at your business and identify your unique offering and gaps that need filling. You become more effective at making would-be customers more aware of why you are worth hiring instead of the competition, all of which enables you to continue charge enough to make a good living.

Listen in to learn how to turn competition into...

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Are annoying clients really the problem, or could you be the source of some of their frustration? In this episode, Jo & Vicky reveal the surprising truth about why clients seem "annoying" and the role not managing customer expectations often plays when that happens. They explain how to master the art of clear communication, set realistic outcomes, and create services that truly serve both you and your clients. 

If you've ever found yourself frustrated with "difficult" clients, this episode will change your perspective and give you the tools to create a more harmonious, successful business. L...

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In this episode, Jo & Vicky announce the details of the very first Canine Business Academy Live event aka CBA Live. They share why they decided to do an in-person event and what you can expect when you attend.

If you are a part of the dog world, someone who's working with dogs in some way, shape or form, someone who wants more for their business, more for their life, and more for themselves, this conference is for you. Regardless of what stage you're at, whether you're just starting out, are already turning over 6 figures...

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In this episode, Jo & Vicky look at something that a lot of entrepreneurs get wrong – following up with would-be or existing clients. Those dog business owners that fail to follow up in the right way are leaving a lot of cash on the table, so this episode is important. 

Using the tried and tested strategies Jo & Vicky share will help you to stay in touch with existing customers so that when they need more dog-related services it is you that they will turn to.  They also cover making the right impression on potential clients, full...

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In this episode, Jo & Vicky look at the negativity bias that all humans have – the tendency to fixate on what is wrong and get unnecessarily worked up about it. Beating yourself up for past mistakes you made years ago, constantly comparing yourself unfavourably with others and being overly critical are all examples of our negativity bias taking over, which leaves you feeling stressed and deflated.

In a gentle and sometimes funny way, Jo & Vicky share how to recognise negativity bias in yourself and stop it from ruining your day and holding you back.

...

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In this candid solo episode, Jo & Vicky discuss the true meaning of happiness, especially as it relates to your business life. They share why success isn't just about reaching financial milestones and the role embracing challenges plays in creating growth in both your personal and business life, which in turn boosts your happiness levels.  As well as the role understanding your personal goals, avoiding comparison, and finding fulfilment in your unique journey play in creating an enjoyable life.

KEY TAKEAWAYS

Happiness isn't just about money - it's about time, experiences, a...

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In this episode, Jo & Vicky discuss "time vampires" - those sneaky activities that drain your productivity and steal your precious time. They share their own battles with the issue and explain how they deal with the temptation to spend hours on social media, scrolling, playing mobile games, pursuing hobbies and doing chores that can wait until they have finished what they are meant to be doing.

They share practical ways to reclaim time, boost efficiency, and align daily actions with personal and professional goals. Approaches that enable you to enjoy a balanced family and...

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For this episode, Jo & Vicky are joined by veterinary behaviourist Dr. Katrin Jahn, who has 25+ years of veterinary experience and heads up Trinity Veterinary Behaviour in the UAE. Katrin shares her entrepreneurial journey including running a veterinary clinic in Abu Dhabi, creating an online educational platform that breaks down professional barriers, supports vets across the world and empowers them to serve pets and their owners better. 

They discuss the importance of collaboration between veterinary professionals and dog trainers. The episode explores entrepreneurship, professional growth, and the power of having a clear m...

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In this episode, Jo & Vicky sit down together to address some of the issues other dog business owners have raised on their Facebook group and in other places online. Including when to give up your day job and do dog training full time, how to manage the uncertainty you are afraid of and building a strong foundation for your business.

They also share how to follow up when people who have shown an interest in your service don´t get back to you and how to get over a reluctance to actively s...

Jo & Vicky are joined by Kane Baron who runs Disruptive Media (formerly Progressive Media), the UK’s largest podcast agency. They specialise in branding and monetising content for commercial purposes, particularly podcasts and long form content. Kane learned his trade when Rob Moore, a serial entrepreneur who has clocked up billions of views across multiple media channels and has millions of followers, made him his business partner.

To say Kane knows a thing or two about branding, marketing and building a business is an understatement. You can be sure that the advice he shares in this episode wi...

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Have you ever felt that your dog business brand is just another generic logo with a paw print? If you have this is a must listen episode for you. Jo & Vicky are joined by Kate Hendry from Finbo Creative Studio who explains how to create a purposeful, authentic brand for your pet business. 

She shares how to uncover your unique mission and what makes you different, then use that to build a brand that will get you noticed and remembered. Kate shares practical strategies that any dog business, regardless of size, will be able t...

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In this episode, Jo & Vicky are joined by Shelina Duke The Poodle Trainer who switched from teaching primary school children to training dogs and specialising in Poodles. Shelina  very quickly went from only doing dog training in the evenings to working with clients from across the world. 

She shares how family circumstances pushed her to change her mindset and seek out business training and mentorship that enabled her to grow at an astounding rate.

KEY TAKEAWAYS

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In this episode, Jo shares her dog training success journey. At the age of only 29, Jo was an advertising account manager responsible for some huge brands including Skoda. She had a great life, but getting and training her Husky prompted her to change direction and become a dog trainer. In her 1st year Jo earned £30k and soon scaled up to achieve monthly earnings of £25k. She did all of this despite Covid and personal setbacks.

Jo explains how she achieved this high level of success in such a short time. She als...

In this episode, Jo & Vicky reshare the story of how they met, why and how they set up The Canine Business Academy and Let´s Talk Dog Business Podcast which have both grown at a phenomenal rate. Vicky shares how meeting Jo and being coached by her transformed her approach, which enabled her to go from charging only £80 for her dog training to having clients scrambling to pay her £1,500. 

This eye-opening episode contains some real golden nuggets and ah-ha moments. It will help you understand why it´s time to invest in yourself so you can take your...

In this episode, Jo & Vicky are joined by Hannah Antrobus aka The Spaniel Guru. She helps Spaniel owners to better understand and love their dogs. Hannah explains how she ended up niching down and focusing on one breed helped to grow her business.

She provides some great tips to help you to build your brand, overcome imposter syndrome, ensure you charge enough, build rapport with clients and successfully collaborate with other dog professionals.

KEY TAKEAWAYS

In this episode, Jo & Vicky sit down to discuss all things strategy. They explain what a proper business strategy looks like, how to break that down into steps, choose the right tactics to achieve each step and implement them successfully.

Jo & Vicky discuss the most common errors that business owners make when working out their strategies and share highly effective ways to make sure you do not make the same mistakes.

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In this episode, Jo & Vicky are joined by Hannah Antrobus aka The Spaniel Guru. She helps Spaniel owners to better understand and love their dogs. Hannah explains how she ended up niching down and focusing on one breed helped to grow her business.

She provides some great tips to help you to build your brand, overcome imposter syndrome, ensure you charge enough, build rapport with clients and successfully collaborate with other dog professionals.

KEY TAKEAWAYS

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In this episode, Jo & Vicky are joined by Michael Shikashio whose main focus for the past decade has been helping dogs that have a history of aggression. Michael trains other trainers to do the same, which has enabled him to reach and transform the lives of even more dogs and their guardians.

Jo, Vicky and Michael discuss why he chose this niche and how doing so has benefited him, his clients and the profitability of his business. Michael explains how he built trust, authority and connections and quickly reached the point where o...

In this episode, Jo & Vicky are joined by Dr. Isla Fishburn a canine wellness intuitive,
canine functional character advisor, shamanic practitioner and channeller of animal
consciousness and spirit consciousness. Since childhood, she has connected with
animals on a spiritual level and now helps others to do the same. This deepens the
relationship they have with their animals or the ones that they train or care for.
When you do soul work with an animal you benefit too. It enables you to recognise
your feelings, explore why you have them and address the negative...

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This episode is brought to you by J&V on the subject of JV…. Today, Jo & Vicky discuss Joint Ventures (JVs). They explain how joint business ventures work and why they are a virtually untapped way to earn extra income. Over the years, Jo & Vicky have used several different types of JVs. In fact, it is one of the main reasons they have grown so fast.

They explain how taking advantage of win-win situations by collaborating with other dog businesses and others opens up new markets for you. Using real world examples, Jo...

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In this episode, Jo & Vicky sit down to talk about creating passive income from your dog business. They share some of the ways they have done this and explain why in most cases the income they are generating is actually semi-passive rather than being 100% hands off. But as you will see when you listen to this episode, there is still a lot you can do to maximise the amount you earn for the hours you put into your business.

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For this episode, you get to benefit from one of the pod classes that the members of the Canine Business Academy have access to. This is an in-depth discussion with Adam Ashburn, the co-founder of Test Tube Marketing. They help businesses to generate more sales.

Adam explains how to layout your sales pages and write content that holds the attention of the customers you want; make it clear you understand their pain points and can be relied upon to solve their problem. His surprisingly simple 17 step sales page checklist, which can be i...

Taking a business to the point where it turns over £100k is a big achievement. But there is no need to stop there, with the right approach you can earn a lot more than that. In this episode, Jo & Vicky explain how.

They cover, changing up your strategy, pushing past the VAT threshold, why you shouldn't be afraid of paying more tax, when to take on employees, building assets separately so that you can sell them on, and making a lot of extra money from your knowledge.

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In this episode, Jo & Vicky discuss how to avoid getting stuck in a cycle of not following through on what you learn. They explain why so many of us invest time and money into training but fail to take action and apply what we have learned. It's a very common pattern of behaviour that leaves you unable to make progress and grow your business.

Jo & Vicky explain how to set specific goals, step outside of your comfort zone so you can benefit from more effective techniques and maintain motivation. They also cover overcoming fear of rejection, how...

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In this eclectic episode, Jo & Vicky discuss the importance of mindset and the role it plays in getting the most out of working with a business coach, growing your business, coaching others and dog training. They also talk through why using a cookie cutter approach rarely works for your clients or for you. Jo & Vicky provide you with an effective way to uncover your clients´ past training experiences, motivation and challenges so you can tailor what you provide to meet their needs.

They also discuss how to avoid letting your own mindset and biases n...

In this episode, Jo and Vicky discuss why so many dog trainers feel guilty about how much they need to charge to generate a profit. They look at why being afraid to set a high enough price point is so widespread within the industry and the negative impact this has on you and your customers.

They explain, in detail, how to overcome this negative mindset so that you can help more
dog owners, including those that do not have much money, and once again enjoy your
work. This episode includes a process you can use...

In this episode, Jo & Vicky discuss the importance of identifying who your ideal client is. They explain how doing so helps you to attract the type of client you enjoy working with and benefit the most from the way you work and the service you provide.

Jo & Vicky tell you, step-by-step, how to use your previous work to help you build your ideal client avatar and attract more of those people. Something that will make your work more enjoyable and profitable. 

KEY TAKEAWAYS

For this episode, Jo & Vicky are joined by Carrie-Anne Selwyn, the founder of Canine Hoopers World.  After discovering Hoopers with her Chihuahua, Minx, and realising it was a sport that any dog, regardless of age, fitness level, breed or size could enjoy, Carrie-Anne wanted to literally tell the world - which is exactly what she did, and then some. To date, she has taught 600 trainers in 6 countries, and each has introduced hundreds of dogs to the sport.

Carrie shares her inspirational business journey, including how Jo & Vicky´s mentoring skills have helped her to take things to th...

In this episode, Jo & Vicky are joined by Helen Tudor who has helped thousands of entrepreneurs to master attracting clients via LinkedIn. Showing them how to do so in 30 mins per day without sending endless DMs. 

Recently, Helen pivoted and now runs her Ideal Client Attraction Mastermind, through which she teaches business owners to identify their ideal client avatar and attract those clients. People who you can definitely help and who you enjoy working with and who are also prepared to pay you well.

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In this episode, Jo & Vicky cover a subject one of their mentees has requested  – how to juggle parenting and running a business. Jo has hands on experience of combining the two, so is taking the lead for this one. She had her first son at a time when her business was still in its early stages. Jo had only left her paid job 7 months earlier and they were renovating their house.

Jo explains how having her children prompted her to change the way she worked, to be more structured and invest in herself so that she could run...

In this episode, Jo and Vicky explore the prevalence of imposter syndrome within the dog industry and discuss potential solutions. Many dog professionals continually seek to expand their knowledge through conferences and courses but often struggle to apply what they have learned. This can lead to a loss of confidence and open the door to imposter syndrome. Peer pressure, the way accreditation works and how course creators upsell are also fuelling the growth of imposter syndrome within the industry.

Jo and Vicky provide insights and strategies to help you to avoid and overcome imposter syndrome. Enabling you...

In this episode, Jo & Vicky chat with Paul Tinker, an entrepreneur who transitioned from army trainer and construction worker to managing £7 million development projects. Frustrated by the chaotic way most property developers and their teams worked, Paul created training to address this issue. This year, his training business is set to turnover 7 figures.

Paul shares some of the important lessons he has learned from founding and growing his businesses and helping his students to transform theirs. He explains why you need to network, challenge the norms, be transparent and honest, learn to manage customer expectations and take i...

In this episode, Jo & Vicky talk about why so many of us are sceptical about business coaches. They look at why this is and whether people who work in the dog industry are right to be sceptical.

Jo & Vicky also explain how to work out if a business coach will help you to grow faster. If you conclude that you should hire one the advice shared in this episode will help you to find the right coach for you and your business.

KEY TAKEAWAYS

Most business coaches have no experience of the dog...

In this episode, Jo & Vicky talk about an issue that they are coming across a lot during their client calls – a reluctance to actually ask for the sale. They explain why so many business owners struggle with this, including the role our own money mindset plays.

Jo & Vicky explain how to work out whether this is your issue, then tackle it. To do this they use examples from their business and other dog trainers and take you through a demonstration sales conversation. You will also learn how the way you deal with lead generation impacts your ability to...

For this solo episode of the Let´s Talk Dog Business Podcast, Jo & Vicky discuss the importance of focusing on one business strategy at a time. Using examples from their own experience and that of their mentees, they demonstrate why splitting your time and energy and trying to achieve too much at once is counterproductive.

They then explain how a business that currently offers numerous courses can distil and hone things so that they can offer one product and focus on that. Sharing how to do that in a way that enables you to make higher profits. T...

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In this episode, Jo & Vicky are joined by Clayton Payne, a pet and animal industry expert, podcaster and serial pet industry entrepreneur who is currently the C.O.O. at the Bug Factory. It is an insect company that develops industrial breeding systems for insects that are used in animal foods and feeds. 

Clayton has worked in the pet and pet food industries all of his life. He has created, grown and sold multiple businesses in the sector. So, the information he shares here is invaluable and has been adapted to...

For today's episode of Let's Talk Dog Business, Vicky & Jo do something a little bit different. They answer some of the questions that you've submitted to them via the Facebook group.

They cover how to increase your perceived value, getting clients to do what is asked of them, working out how much to charge and how to create your client avatar.

KEY TAKEAWAYS

Offering something that other trainers in the area do not offer or providing 100% of what potential customers need helps to increase your perceived value.

Focus on a...

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In this episode, Jo & Vicky are joined by Clara who worked for many years as a senior trainer and behaviour advisor at Dog´s Trust. In 2022, she founded The Muzzle Movement as a way to advocate for muzzled dogs and their guardians. Something she felt compelled to do when she adopted Tolly, who needed to be muzzled. The experience they had while out and about compelled Carla to change the public´s perception of muzzled dogs. 

It also inspired her to shake up the muzzle space by developing a new type...

In this episode, Jo & Vicky take a look at why the dog industry is mainly made up of women.

They also discuss the differences between female and male energies and the pros and cons of the two approaches.

As well as talk about the common pitfalls your natural way of thinking and being can lead you into. Before explaining how to take account of all this and adjust the way you manage your business so that you can stay true to yourself, become a more effective business owner and take care of your family. 

In this episode, Jo & Vicky are joined by Gordon Burcham, a 3 times Martial Arts champion who runs his own martial arts school and has helped 1000s of other entrepreneurs  to build successful martial arts businesses. He is also a public speaker, author and business & personal development coach. 

Gordon shares his journey to help you understand the connection between personal development, happiness and business success. In the process of doing so, Gordon, Jo & Vicky explain how to empower yourself for growth.

KEY TAKEAWAYS

Honing your business skills will only get you so far. The ot...

In this episode, Jo & Vicky are joined by Cat Topham who talks about her experiences of living with autism and working as a dog trainer. Cat shares a fascinating insight into the impact autism has on running a business. Including, how being autistic is both beneficial and challenging when training dogs.

Cat covers finding clients that fit with what you have to offer, dealing with social media when it´s all a mystery to you, being more understanding with clients and adjusting the way you communicate with them. She also explains how she manages where her energy g...

In this episode, Jo & Vicky are joined by Collin Funkhouser from Pet Sitter Confessional. He and his wife run a pet-sitting and dog-walking company which employs 13 people, while homeschooling their kids. They also run a podcast and socials that help dog professionals across the globe to share their tips, experiences, and stories. 

During the discussion, Collin touches on everything you need to know to establish and grow a dog business. But he goes into depth when it comes to deciding when to hire your first employee, finding the right people, training them, and nurturing their talents. He a...

In this episode, Vicky and Jo delve into the complexities of fear, particularly in relation to personal and business growth. They discuss how fears are often learned from past experiences and societal conditioning, using examples from their own lives, including attitudes towards money and the pressures of holiday expectations. 

Jo and Vicky also touch on the value of offering free content as a strategic tool for building relationships and trust with potential clients, emphasising that understanding one's worth and the outcomes of services is crucial for success. 

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In this episode, Jo & Vicky announce the launch date for their first book – Let´s Talk Dog Business Strategy - The Dog Trainer´s Guide to Ideal Clients, More Money and Freedom. The only guide you will need to successfully launch and grow any dog business or ramp up the profits of a dog-related company you are already running. Jo & Vicky started generating 6 figures, just 8 months after they applied the strategies and processes they are sharing in their book.

This guide teaches you to build a brand, grow a loyal client base and navigate the chall...

Today, Jo & Vicky launch their long-anticipated book - Let´s Talk Dog Business Strategy - The Dog Trainer´s Guide to Ideal Clients, More Money and Freedom. The guide that Jo & Vicky wish they had had when they started their dog businesses. In it, they share everything you need to know to either start a dog business from scratch or turn one you are already running into a far, far more profitable venture.

Together, Jo & Vicky have a combined 27 years of experience running dog businesses and coaching other entrepreneurs. So, you know that the strategies and advice the...

In this episode, Jo & Vicky are joined by Rymel Dmot an elite business coach who helps entrepreneurs to scale their businesses to  £250k+. He also runs The Elite Millionaire Group teaching business owners how to invest and grow that way. 

Rymel shares his journey from being a professional dancer and teaching assistant to becoming a serial entrepreneur and sought-after coach. The advice shared is to the point and tailored to those running dog businesses.

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In this episode, Jo & Vicky discuss why getting out of your comfort zone is essential when running a dog business. Why do you need to push yourself to learn how to run a business professionally, start charging what you are worth, invest in your education by getting a mentor, and surround yourself with people who will help you grow?

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In this episode, Jo & Vicky are joined by the amazing business strategist Lisa Johnson, to talk about passive income. Lisa helps businesses make much extra income using passive and semi-passive income streams, such as courses, the membership model, and more. Lisa has extensive experience in all aspects of marketing. Over the past few years, Lisa´s own business has generated a turnover of  £20 million.

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Today, Jo & Vicky are joined by Victoria Stillwell from It´s Me Or The Dog and The Dog Academy, TV fame. She runs an academy to teach people to be dog trainers. Victoria has been a dog trainer and behaviour expert for over 20 years. During this varied and interesting discussion, they end up talking about why money is not a dirty word and how you can be super powerful in your business.

They also discuss what those in the industry can do to support each other and improve the industry overall. Victoria also explains, step-by-step, how to c...

In this episode, Jo & Vicky sit down to share their experience of using online spaces to create passive income for their dog businesses. They dive deep into the realities of creating and marketing dog training courses and also provide information on the membership and Live training session models.

By the end of the episode, you will have a clear understanding of the pros and cons of using online spaces to create passive income. It will enable you to work out whether it is worth doing for your business, what the best approach and how to make it...

In this episode, Jo & Vicky are joined by Will Polston to talk all things mindset and about using your North Star to create and live the life you love. Will explains how working out what your North Star is will guide you in all areas of your life and lead to success.

He shares strategies anyone can use to create a mindset that ensures you are clear about what you want from life and are taking the right action to get it.

KEY TAKEAWAYS

In this episode, Jo & Vicky talk about strategies any dog business can use to generate a bit of quick cash. They explain how to leverage the relationships you already have with clients, without damaging those relationships, along with using social media, and mailing lists more effectively.

Jo & Vicky also explain why no business should rely solely on quick, short-term, cash generation strategies.

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In this episode, Jo & Vicky are joined by Andy Nisevic a workplace performance specialist and the MD of One Degree. Today, they sit down to talk all things DISC profile. So, get ready to learn all about your personality profile and how it is affecting your business.

Andy also explains how he and his team teach leaders to be able to recognise what each person in their team needs to be able to optimise their workplace performance. Importantly, Andy explains how dog business owners can use what he teaches to better understand their own strengths and weaknesses...

In this episode, Jo & Vicky discuss how to feel comfortable in the uncomfortable. Those entrepreneurs who are ready to innovate to meet the changing needs of dog owners and to take advantage of new ways of doing things always do well. Their skill set grows, people start to talk about their business and because they are always moving with the times, they meet the needs of dog owners as their needs and how they live change. But innovating does require you to step outside of your comfort zone.

Jo & Vicky share examples of how they have done...

In this episode, Jo & Vicky sit down with their mentor Shari Teigman to talk all things personal development and dog business. She is a performance mentor and creative strategist who works with people to unlock and unleash their inner maverick.

She, Jo & Vicky discuss how she builds trust and uses her expertise to enable people to solve problems, develop as people and grow their businesses. 

KEY TAKEAWAYS

In this episode, Jo & Vicky explain how taking one step further out of your comfort zone propels you forward. Jo & Vicky share how they did this themselves and the positive impact it has on their personal and business growth.

If there is something you know you need to do but have been putting off, this episode is ideal for you. It contains great advice that will help you to be brave, take action and grow yourself and your business in ways you never thought possible.

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In this episode, Jo & Vicky are joined by Daniel Shaw, a dog and cat behaviourist, consultant, and expert witness. He also provides online and in-person education for dog business owners. Daniel shares the details of his upcoming ABK conference at which Jo & Vicky are speaking.

Daniel provides insights into how he built his business up to the point where he can now offer several high-ticket services. He explains the role collaboration has played in this, including working with his direct competitors, and how you can take advantage of this rarely used tactic.

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For this episode, Jo & Vicky are joined by marketing expert Adam Ashburn, the co-founder of Test Tube Marketing. He explains why niching down is essential and shares a step-by-step method you can use to zero in on who your best customers are and work out the best way to reach them.

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In this episode, Jo & Vicky get deep, raw, and real when they interrogate each other about some of the things that are going on behind the business. It is an emotional episode in which they share some aspects of their personal lives and how they are coping so that they can continue to work to make the dog business space a better place.

They explain how to prepare yourself, your family, your partner, and others you love for how becoming a successful entrepreneur changes who you are. You can never fully separate your business from your home...

In this episode, Jo & Vicky are joined by the Tasmanian Devil himself Rob Moore who is known as the Disruptive Entrepreneur. For the past 18 years, Rob has been creating successful businesses in different verticals. He is also the author of 19 books and one of the top podcasters in the world.

Today, he turns his attention to the dog industry. Explaining how you can take what he learnt and how he operates and use it to overcome the challenges you are facing right now.

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On today's episode of Let's Talk doc business, Jo & Vicky talk all things storytelling with the power of PR, that is Nicola Rowley. She is a broadcaster, newsreader, best-selling author, podcaster, and speaker who spent many years working for the BBC. She now runs an agency and consultancy that helps business owners get seen in the media safely through strategic storytelling.

Nicola explains how to do this using both primary and secondary messaging offline as well as online. Including an amazing way to use collaboration to skyrocket the pace at which you grow your dog business. 

In this episode of "Let's Talk Dog Business," Jo & Vicky discuss how dog trainers can inadvertently confuse their clients by not clearly defining and optimizing the customer journey. They break down the concept of the customer journey and explain how to tweak it so that you provide a clear and consistent path for potential clients to follow. Something that will consistently bring you more business.

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On today's Let's Talk Dog Business episode, Jo & Vicky talk about how brilliant dog trainers are at losing clients. They cover the unconscious ways dog trainers repel clients, explaining how to structure your dog training programs for maximum effectiveness and helping owners to realise that you can help them with far more than their original problem. Including how to see things from a client's perspective and communicate with them effectively.

This episode will stop you from inadvertently turning people away.

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On today's episode of Let's Talk Dog Business, we have Michael Accetta, this is an episode you do not want to miss. He is a breath of fresh air, and you will walk away with some amazing tips to start implementing immediately. 

Taking a strategic approach to running a dog training business, focusing on operational efficiency, effective marketing, and confident sales strategies is the key to success. Micheal explains how to do all of this, in many cases, using real world examples.

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On today's episode of Let's Talk Dog Business, find out how you are potentially losing £1000s in your business. Jo & Vicky have put this particular podcast together to help the people who have contacted them recently saying that they struggle when someone rings them to enquire about booking their services.

If you want to know how to convert those phone enquiries into bookings, this is the episode for you. Jo & Vicky explain how not to be too salesy, which puts people off, while still sharing how you can help them. This episode includes invaluable phrases and questions y...

In this episode, Jo & Vicky are joined by Kim Brophey, they will be talking all things L.E.G.S, but not in the way you may expect. She shares her journey from running her behaviour centre to launching her world-renowned L.E.G.S course, teaching, consulting and presenting. Kim has recently launched a new online education centre to reintroduce Applied Ethology to the industry.

She talks about dealing with imposter syndrome, online bullying, being at the helm of two huge businesses and getting back to enjoying a more balanced life. 

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In this episode, Jo & Vicky discuss why winging it with no plan, isn´t any good for anybody. They both share what motivated them to start a dog training business. Vicky explains how losing focus on her why led to her winging it which created problems for her and her business. Jo & Vicky discuss why that happens and how to completely avoid that situation.

They also discuss how having a clear why and goals makes running your business so much easier and helps you to grow. Jo & Vicky also explain exactly how their business coaching service works. Duration: 00:48:46

In this episode, Jo & Vicky are joined by Andrew Hale, a human behaviourist who switched to specialising in the behaviour of other animals, in particular dogs. He, Jo & Vicky discuss, in-depth, how to take care of your wellbeing while working in the dog industry.

Andrew explains why the damaging behaviour patterns he sees in those who work in the industry develop and what to do about them. This episode is packed with practical advice you can use to build your self-esteem, avoid burnout, ensure that you get to do the work you love and truly help your...

In this episode, Jo & Vicky are joined by Hannah Molloy to talk about how to find your purpose and why character development is important for growing your business. Hannah is a qualified animal behaviourist who with her team has trained 10,000 dogs in 10 years and featured in the TV show Puppy School. Today, she is a government advisor, author, and the creator of a dog body language qualification.

Hannah shares how she built her business and the role that grace, manifestation, her faith and giving back have played in her life and success. 

KEY TAKEAWAYS

In this episode, Jo & Vicky are joined by Sarah Whitehead, an internationally renowned canine behaviour and trainer, speaker, and author. She started working in the industry 35 years ago when only Barbara Woodhouse talked about dog training. At that time, hardly anyone had heard of positive reinforcement clicker training. 

Sarah talks about what working in the industry was like. She, Jo & Vicky discuss how to manage the fact that working as a dog trainer is so stressful and how to reduce your stress levels. Sarah also reveals a really interesting new dog business model which anyone can start p...

In this episode, Jo & Vicky talk about dog training from a client's perspective. They are sitting down with Jess Bolton, who is an author, podcaster and content creator who mostly works on Instagram. Through these mediums, she has been telling the story of Jess her very anxious 10-year-old whippet and their new anxious dog Otto. Sharing her experiences and those of other owners of anxious pets.

Jess explains how specialist trainers have helped her and her husband to understand their anxious dogs. Enabling them to help both dogs, while looking after their own mental health.

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For this episode, Jo & Vicky are joined by the very intriguing Caroline Griffith who is known as The Spiritual Dog Trainer. She is the founder and owner of Canine Flow, which is a way of understanding, training, and being with dogs that is unlike any other. It is a unique spiritual approach that strengthens your connection with your dog and others.

Caroline explains how she learned to do this and how you can do the same. She shares the details of what people learn in her retreats. Including, using hypnotherapy, the Fibonacci sequence, nutrition, and the law...

In this episode, Jo & Vicky talk about improving your lead generation and getting in front of people who want your service, piquing their interest and persuading them to get in touch, so that you can turn them into customers. Jo & Vicky share how they have done that in their businesses.

This episode will provide you with  5 simple tips that will immediately improve the effectiveness of your lead generation so that you can secure more business.

KEY TAKEAWAYS

In this episode, Jo & Vicky are joined by Tarendeep Kaur, a highly experienced content creator and social media management consultant. She works with small female-led businesses that are struggling to be visible online. Providing them with a service that is tailored to their needs and is designed to take them from small beginnings to having a huge online presence. 

Tarendeep shares her journey, including how she tackled imposter syndrome and overwhelm. As well as sharing some fantastic social media strategies you can start using immediately to promote your business, regardless of what stage you are at.

Tune into this episode to learn all about, mood hoovers and life laundry. Jo & Vicky are both using these techniques to boost their drive and energy, which is enabling them to build their businesses much faster. You can do the same.

They share ways for you to surround yourself with people who build you up and support you. Positive people who understand and believe in what you want to achieve. When you feel positive, good things happen.

KEY TAKEAWAYS

In this episode, Jo & Vicky sit down to talk with Kelly Gorman Dunbar from the USA who after a long career is now mainly mentoring other trainers. They discuss qualifications, the importance of networking, training and coaching techniques, public perception and finding your niche. 

Kelly clarifies what the difference between trainers and behaviourists is. She also talks about finding your niche, acquiring the business skills you need, setting boundaries and time management.

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In this episode, Jo & Vicky sit down to talk with Lauren from Dog Mum Mindset. They dig into her journey from using her animal behaviour degree to run puppy classes into working nationally, doing a bit of TV and event work then taking her business online.

Lauren explains how she set up her business, then used networking to get known in the industry and built the foundation for being able to offer her services 100% online. A decision she made so she could reach and help more clients and so that she could regain and enjoy more time...

In this episode, Jo & Vicky talk about how fear stops us and our businesses from growing. They share some of the fears they had about their dog businesses and explain how they managed to overcome them and what happened when they did.

They cover overcoming a fear of investing in your business and other common financial worries, especially those that affect those working in the dog industry. As well as explaining how to overcome that fear and begin to take risks that pay off in both your business and personal life.

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In this episode, Jo & Vicky are joined by Charlie Day who is a sales guru. She is an energy force to be reckoned with who built 3 highly successful businesses from the ground up when she was 21. Getting them off the ground taught her that she had a passion and talent for sales. Today, Charlie helps all kinds of businesses to explode their sales.

People are reluctant to sell, they hate hearing that someone does not want what they offer, so avoid having sales conversations. Charlie explains how to stop doing this, be resilient and become far more...

In this episode, Jo & Vicky share the results of the poll they recently did on Facebook to find out why people became dog professionals. This question generated some interesting results and revealed a common issue that stops many people from earning enough from their business.

They explain what this issue is and how to avoid falling into the same trap. As well as sharing how to make sure that you don´t undervalue what you are offering and can attract clients that are a good fit for you and the services you provide.

KEY TAKEAWAYS Duration: 00:39:28

Today, Jo & Vicky are joined by Jo-Rosie Haffenden, co-founder of SOCs, sometimes TV presenter, animal behaviourist, International speaker, mondioring competitor, author, dog owner and single mum. Their sometimes-controversial discussion sheds a huge amount of light on the state of the dog training industry.

They talk about a wide range of subjects. Including the pros can cons of using the balanced and positive approaches and challenging the traditional ways of doing things. As well as talking through the common problems dog trainers face and some of the solutions.

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