Win With Paid Ads
By: Ashley Brock
Language: en-us
Categories: Business, Marketing, Education, Courses
Welcome to the Win With Paid Ads™ Podcast for entrepreneurs and business owners. This is THE podcast for business owners who KNOW that learning how to get in front of the RIGHT people with the RIGHT message is CRITICAL to a successful business. With the right advertising strategy, there's a way you can exceed your goals SOONER. So if you are great at what you do, but you want to be better at ADVERTISING what you do, you're going to love this. Let's get started.
Episodes
$1.4M to $6.5M: The Exact Decisions Powering Our Growth and Our 2026 Plan
Jan 08, 2026In this episode, Ashley breaks down the exact decisions that took her business from $250K to $6.5M in just three years, and the strategic moves she's making now to scale even faster in 2026.
Here are the core levers that changed everything:
š Making decisions quickly instead of waiting for perfect timing
š Investing before she felt "ready" and building a high risk tolerance
š Paying for expertise in Coaching, Connections, Community & Career-building
š Taking feedback constantly and improving the product nonstop
š Treating every win and loss as data
š Prioritizing client wins above all else, inspired by Unreas...
#100: The Hard Truth Behind Building a Business: My 100-Episode Recap
Jan 01, 2026This is our 100th episode, and it's an extra special one.
Ashley looks back on all of the moments that have shaped her 7-Figure business
Inside this episode, she reflects on:
š Starting this podcast on Zoom with 3 subscribers⦠pregnant, nervous, and wearing every hat
š Leaving a stable six-figure job to chase a dream no one else could see yet
š Growing a company and growing into a leader at the same time
š The tough moments: money stress, client cancellations, doubts, and tears
š The personal battles: marriage challenges, losing friends, finding confidence
š The lessons that cam...
#99: How We Saved 6 Figures on Taxes | An Interview With Tax Strategist, Barbara Schreihans
Dec 18, 2025In this episode, Ashley sits down with Barbara Schreihans, an expert tax strategist who has helped our business save over six figures in taxes.
They break down the simple, practical things every entrepreneur should know to keep more of their money.
You'll learn:
šÆ The real difference between revenue vs. profit
šÆ Why your CPA is NOT your tax strategist
šÆ How real estate can give you massive tax savings
šÆ The top tax strategies for 2025
šÆ How joining the right masterminds fast-tracks your growth and decision-making
šÆ Why Barbara avoided ads for years⦠and what made her fi...
#98: Is Meta About to Take Away Your Control?
Dec 11, 2025Meta is pushing automation harder than ever ā but does that mean manual targeting is disappearing? In this episode, Ashley breaks down the real differences between manual control and Advantage+ AI, when each one works, and why understanding Meta's shift is critical for your ad strategy.
You'll learn:
šÆ When Advantage+ actually performs ā and when manual targeting still wins
šÆ Why automation isn't always the answer for consistent lead quality
šÆ What would happen if Meta removed manual controls (and how to prepare now)
šÆ How to diversify your ad strategy for 2025ā2026 so you stay ahead
If you want...
#97: Early Mover Advantage: My Plan for ChatGPT Ads
Dec 04, 2025OpenAI is exploring ChatGPT ads, and early adopters could gain a huge advantage. In this episode, Ashley breaks down what's known so far, predicted ad formats, and her playbook for being first to test.
Learn how to:
š Spot early opportunities with sponsored answers, lead-gen chat, commerce integration, and remarketing hooks.
š Prepare your tracking, audience maps, and creative for rapid testing.
š Capture intent on ChatGPT and convert across Meta, YouTube, and other platforms.
š Understand CPM/CPC trends and why early ads may be the cheapest before markets crowd.
š Plan for 2026 as conversational demand generati...
#96: Why We're Giving Back This Thanksgiving
Nov 24, 2025This Thanksgiving, Ashley and Kyle get real about what it takes to fill your own cup so you can overflow for others. They share their personal struggles, breakthroughs, and the tools that helped them move from resistance and scarcity to abundance and generosity.
šÆ What You'll Learn in This Episode:
āØThe Struggle: Kyle's resistance to counseling: fear, pride, cost, and stigma -- and what "not okay" looked like in their lives.
āØAdvice for couples: guidance for the resistant spouse and hopeful partner alike.
āØFrom empty ā overflow ā generosity: How profits fuel purpose, abundance enables giving, and why gener...
#95: My Day With Alex Hormozi: Top 10 Questions Answered
Nov 20, 2025What's it really like spending a full day learning directly from Alex Hormozi and the Acquisition.com team? In this episode, Ashley answers the Top 10 questions her followers asked about her once-in-a-lifetime experience inside a private mastermind with Alex and nine other business owners.
Ashley invested six figures to be in that room ā and she's pulling back the curtain on what it was actually like, what she learned, and how she's applying it to scale The Power of Paid Ads.
Inside this episode:
š” The biggest mindset shifts from Alex Hormozi & Leila's team
š Key takeaway...
#94: The Turkey Five: Paid Ad Tips for Black Friday & Cyber Monday
Nov 13, 2025It's the biggest shopping week of the year ā and Ashley is breaking down how to win with paid ads during the Turkey Five (Thanksgiving Day through Cyber Monday).
In this episode, Ashley shares her top Black Friday and Cyber Monday ad tips ā from timing and creative strategy to understanding buyer psychology during this fast-paced five-day shopping window.
She dives into why most people are last-minute shoppers, how to make purchasing as easy and seamless as possible, and what ad strategies actually move the needle during this season.
You'll learn:
š¦ What the "Turkey Five" m...
#93: Everyone Needs a Rose, An Interview With My EA & PA
Nov 06, 2025In this episode, Ashley sits down with her Executive and Personal Assistant, Rose, for an honest conversation about what it's really like to manage both sides of her world ā business and personal.
Rose shares how she originally pitched herself for the role after connecting with Ashley through her husband (who happens to work with Kyle, Ashley's husband), and how that bold move turned into a full-time position that blends both professional strategy and personal support.
Together, they discuss the balance between being an EA and a PA, how some weeks are heavy on business operations an...
Duration: 00:35:19#92: How I Schedule, Prioritize, & Delegate My Life as a CEO
Oct 30, 2025Running a business doesn't mean doing everything yourself, it means knowing what actually moves the needle. In this episode, Ashley pulls back the curtain on how she structures her life and business as a CEO without sacrificing her sleep.
From prioritizing her day to day for the Paid Ads Academy to how she delegates at home, Ashley is sharing an inside look at how time blocking can change the game for getting things done.
She shares the real systems behind the scenes: her house manager, private chef, and babysitting support ā plus the mindset shifts that al...
Duration: 00:34:59#91: Reacting v Responding
Oct 23, 2025Reactions are distractions, but responses are transformation.
In this episode, Ashley breaks down the powerful difference between reacting and responding, and how this simple mindset shift can literally rewire your brain.
Whether it's in relationships, business growth, or scaling your ads, learning to pause and respond from your prefrontal cortex (not your amygdala) can change everything.
Listen as Ashley dives into the science behind emotional regulation, the impact it has on decision-making, and how to start applying this in every area of your life.
Connect with Ashley:
...
Duration: 00:21:40#90: Why Influencers Win: Using Paid Ads to Multiply Momentum
Oct 16, 2025Influencers already have what most businesses are chasing...trust. That loyal audience, the solid ground of followers, is the ultimate unfair advantage. In this episode, we're breaking down how influencers can use paid ads to pour gasoline on an already burning fire ā turning organic reach into scalable, consistent growth.
Ashley dives into the long-term effects of owning your audience instead of relying solely on social media platforms. From where to strategically place your ads, to how Amazon attribution links can track real results, and how influencers can leverage their following for more than just one-time conversions.
...
Duration: 00:17:13#89: How Amber Ginn Scaled and Hired 6 Team Members in 4 Months
Oct 09, 2025In this episode, we sit down with Amber Ginn, International Board-Certified Lactation Consultant (IBCLC) and founder of The Latch Link, a national telehealth practice serving moms across the country.
After joining Paid Ads Academy and completing her VIP Day, Amber implemented the Paid Ads Playbook and completely transformed her business ā scaling her client base, expanding her reach nationwide, and hiring six new team members in just four months.
She shares how she shifted from doing it all herself to leading a growing team and building a scalable marketing system that attracts dream clients consistently.
...
Duration: 00:32:46#88: Top 5 Paid Ads Questions Business Owners Ask ChatGPT
Oct 03, 2025Ever wonder what business owners are really asking about paid ads?Ā
In episode 88, Ashley reveals the Top 5 Paid Ads Questions business owners ask ChatGPT and breaks down the answers you actually need to know.Ā
From budgeting and targeting to creative strategy and platform choice (Facebook vs. Google ads), Ashley shares practical insights that will help you run smarter, more profitable campaigns.
If you've been confused about how much to spend, which platform to start with, or how to know if your ads are working, this episode gives you clarity straight from the questions en...
Duration: 00:18:30#87: Behind the Brand with Meredith from Paid Ads Academy
Sep 25, 2025In this episode, Ashley sits down with Meredith, the Brand & Creative Lead of Paid Ads Academy, to share the story behind the brand. Meredith opens up about her life leading up to this role, why creativity and branding have always been part of who she is, and the path that brought her to shaping the vision at Paid Ads Academy.
They talk about how she built the branding experience for Launch Your Ads Live, what her role looks like today, and where the brand is headed next. This is a personal and behind-the-scenes conversation about the journey...
#86: Lessons from Hormozi's $100M Book Day
Sep 18, 2025In episode 86, Ashley breaks down Alex Hormozi's $100M Book Day through the lens of paid ads specifically, what it really looks like to test over 2,000 ads to fuel a launch at this scale.
She shares what worked, what didn't, and the biggest lessons business owners can take away from this strategy. From creative volume to audience testing and the mindset behind running thousands of variations, Ashley explains how you can apply the same principles without needing a $100M budget.
If you've ever wondered how to scale ads effectively or what it takes to dominate with...
#85: Why We're Expanding Into Short-Term Rentals | Lessons from Bolt Farm & Beyond
Sep 12, 2025In episode 85, Ashley shares how "getting in the room" with the right people is shaping the next chapter of their business. From learning directly from Tori and Seth Bolt (owners of the incredible Bolt Farm in Tennessee) to a recent mastermind retreat at Sweet Honey Farm in New Jersey, Ashley talks about the lessons, inspiration, and strategies she's bringing home.
She also opens up about their recent purchase of a short-term rental property in Blue Ridge, GAāand how she's using her proven ad strategies to fuel this new business venture.
If you've ever thought ab...
Duration: 00:29:27#84: The Hardest Parts of Running Businesses in Our Marriage
Sep 04, 2025Running a business is hard enough, but running two businesses while being married? That's a whole different level. In this episode, Ashley and Kyle open up about the hardest parts of building businesses alongside each other, and the conflicts that come with balancing marriage, entrepreneurship, and everything in between.
In episode 84, Kyle and Ashley share the behind-the-scenes struggles, the lessons they've learned, and how they continue to navigate life as both partners and business owners. If you've ever wondered what it's really like to mix marriage and entrepreneurship, this honest conversation pulls back the curtain.
<...
#83: The Questions I Ask Before Investing in Rooms
Aug 28, 2025In this episode, Ashley pulls back the curtain on what's coming up in the next few episodes and shares her personal approach to investing in the right rooms. From the questions she asks herself before sayingĀ yesĀ to an event, mastermind, or program, to the way she evaluates whether it's truly worth the time and money. This is a behind-the-scenes look at how she decides where to show up and who to learn from.
If you've ever wondered how to choose the right rooms to invest in, or how to avoid wasting money on ones that don't serve yo... Duration: 00:22:40#82: From Boring To Branded With The Iconic Co-Founders
Aug 21, 2025In this episode, Ashley Brock shares how working with ICONIC helped her go from boring to brandedāand how the right brand builds authority, trust, and unshakable confidence.
With backgrounds in TV, stage, styling, and branding - Charla Corn and Emily Loftiss, co-founders of ICONIC, know what it takes to make someone unforgettable!Ā
Connect with Ashley:
Join the Challenge:Ā Win with Paid Ads Challenge
Buy the Book:Ā How to Win with Paid Ads
Instagram:Ā @ads.with.ashley
YouTube:Ā @ads.with.ashley
Ā
Connect with ICONIC:<...
Duration: 00:43:44#81: How To Not Compare Yourself To Everyone Else: Ads Edition
Aug 14, 2025Do you ever feel like watching what everyone else is doing leaves you second-guessing yourself? You start to question your strategy, your speed, your successāand suddenly you're distracted, discouraged, and disconnected from your own goals.
In this episode, Ashley shares what it really means to put on blinders as a business owner. From unfollowing accounts that create doubt to staying laser-focused on the path ahead, this is your permission to protect your momentum, quiet the noise, and run your race.
Connect with Ashley:
Join the Challenge:Ā Win with Paid Ads Challenge
B...
Duration: 00:17:24#80: She has 400k Followers & Ads That Convert: Meet Trish Ware
Aug 07, 2025Trish Ware, known as Labor Nurse Mama, has over 400k followers and runs two businessesāone where she offers a course to help women have the birth experience they truly want, and another where she coaches women in the healthcare industry.
She's running ads for both, and they're workingābut it didn't happen overnight.
The full story of what's working especially since she transitioned from hiring an agency to learning it herself is all wrapped up inside this episode with Ashley Brock.
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Connect with Ashley:
Join the Challe...
Duration: 00:35:55#79: How To Advertise A Service Based Business
Jul 31, 2025Do you have a service based business? Maybe it's an online service or you offer a local service? If you're tired of doing networking events, direct mail, and relying on referrals, this is for you. Learn how to finally win with paid advertising for your service-based business.
Connect with Ashley:Ā
Join the Challenge:Ā Win with Paid Ads Challenge
Buy the Book:Ā How to Win with Paid Ads
Instagram:Ā @ads.with.ashley
YouTube:Ā @ads.with.ashley
Duration: 00:24:53#78: Client WIN with Amber DeSantis: Winning with Boudoir Photography
Jul 24, 2025Amber DeSantis used to spend her days in the classroom teaching high school studentsādreaming of the day she could turn her passion for photography into a full-time career. But everything changed when she joined our paid ads training program.
In this episode, Ashley sits down with Amber to talk about the fear, mindset shifts, and strategy behind leaving her job, learning paid ads, and building a fully booked photography business. From teacher to thriving photographer, Amber's story is proof that with the right support and tools, your passion really can pay the bills.
Connect wi...
Duration: 00:25:23#77: Stop Feeling Guilty for Wanting More
Jul 17, 2025Have you ever felt guilty for wanting more money? More success? More revenue in your business? In this episode, Ashley opens up about a pivotal moment in her life: a walk with her son in a stroller behind their apartment complex, when she heard a quote that stopped her in her tracks.
That simple truth changed everything for her. Ashley shares how that moment reshaped her mindset as a CEO and ads coach. It's not only okay to want moreāit's the mindset every Rainmaker should have.
Connect with Ashley:
Join the Challenge: Wi...
Duration: 00:15:13#76: Client WIN with Katie Lepore: From Running to Her Car to Post to Running Ads Instead
Jul 10, 2025Katie Lepore used to sprint to her car during lunch breaks just to post on Instagram, hustling to grow a business while juggling a 9ā5.
But everything changed after she attended the Power of Paid Ads Summit.
In this episode, Ashley talks with Katie about the challenges that came with investing in herself and her Squarespace website design business⦠and what happened after she quit her job.
Ā
Connect with Ashley:
Join the Challenge:Ā Win with Paid Ads Challenge
Buy the Book: How to Win with Paid Ads
Inst...
Duration: 00:24:55#75: If They're Scrolling Past Your Ads, Here's Why
Jul 03, 2025You don't always have to pay more to get people to PAY MORE attention to your ads.
In this episode, Ashley uncovers the real reasons your social media ads are getting skipped, swiped, and ignored ā and it's not just up to the algorithm.
Discover what your audience actually wants, why attention is the new currency, and how small tweaks can lead to big results.
Ā
Connect with Ashley:
Join the Challenge: Win with Paid Ads Challenge
Buy the Book: How to Win with Paid Ads
Instagram: @ads...
Duration: 00:22:09#74: This ONE Thing Could Increase Your Conversion Rate by 50 Percent
Jun 28, 2025These few strategic tweaks to your landing page could boost your conversion rate by 50% or more. Sounds crazy right?!
Once your ads are being seen, you have to make sure your landing page has everything needed to close the deal.
Ashley Brock shares the exact steps you need to follow to have a winning landing page.
Ā
Connect with Ashley:
Join the Challenge:Ā Win with Paid Ads Challenge
Buy the Book: How to Win with Paid Ads
Instagram: @ads.with.ashley
YouTube: @ads.with.as...
Duration: 00:14:38#73: Turn Doubt into Dollars: Why Testimonials Matter More Than Ever
Jun 26, 2025You know the saying, "the proof is in the pudding?" Well, this applies to your business too. The proof = testimonials. In this episode, Ashley talks about the subconscious power of testimonials and why they're not just "nice to have"āthey're non-negotiable in today's trust-driven economy. Learn how to turn client praise into revenue for days. Testimonials can create a brand people believe in before you say a word... and in this episode, we tell you why and how it can be game-changing for your business.Ā
Ā
Connect with Ashley:
Join the Challenge:Ā Win with Paid...
Duration: 00:16:18#72:Client Win: Katie Schwartz Doubled Her Income to $50K+ months & Here's Her Secret Strategy
Jun 17, 2025In this episode, Katie Schwartz, Technology & Automation Expert and owner of MTHRBOARD, shares how she used ads unlike any other story you've heard before. This one thing has led her to double her income in the last 3 months. Learn how Katie finds more business owners looking to automate their data and integrate their systems by using paid ads to stay top of mind, all the time, for prospects who are riiiiight on the fence.
Ā
Connect with Ashley:
Join the Challenge:Ā Win with Paid Ads Challenge
Buy the Book:Ā How to Win wit...
Duration: 00:23:46#71: Client Win: How Dr. Bimonte Gets Daily Leads for her Veterinarian Business
Jun 10, 2025Can doctors and veterinarians win with their paid ads on Google and Meta? They sure can. Dr. Bimonte is a relief/travel veterinarian who wanted to replace her hospital income with her dog food consulting business. Learn about the strategy she used to make a drastic change in her business in less than 12 months so you can do the same thing, too.
Ā
Connect with Ashley:
Join the Challenge:Ā Win with Paid Ads Challenge
Buy the Book:Ā How to Win with Paid Ads
Instagram:Ā @ads.with.ashley
YouTube:Ā @ads.w...
Duration: 00:42:30#70: Client Win: How Amelia Simmons is Getting More Leads from Churches with Ads
Jun 07, 2025After a decade as a church communications director, Amelia Simmons took a bold step: redefining her career on her own terms. Motivated by the birth of her son, who was diagnosed with Cornelia de Lange Syndrome (CdLS), Amelia knew the traditional 9-to-5 wouldn't work for her family. In this episode, Ashley Brock sits down with Amelia to explore her inspiring journey of building her purpose-driven business through paid ads.
Ā
Connect with Ashley:
Join the Challenge:Ā Win with Paid Ads ChallengeĀ
Buy the Book:Ā How to Win with Paid Ads
Inst...
Duration: 00:30:17#69: Breaking Trust - Why Your Brand Makes or Breaks You
May 30, 2025We're rebranding!
What does a rebrand entail and why does it matter for you and your ads for your six, seven, or eight-figure business?
In this episode, you'll discover why Marketing Matters is now Win with Paid Ads.
Ashley Brock shares the story behind the name change and dives into why strong branding is critical for business success.
Ashley shares why your clients or customers may not trust you... and why it's hurting your ad performance as a small business owner or entrepreneur.
Don't lose that trust, because it's...
Duration: 00:23:40#68: Client Win: How Kristen Williams landed a $30k deal from paid ads
May 23, 2025Kristen Williams worked behind the scenes with some of the largest names in the industry - Tony Robbins, Amy Porterfield, Jeff Walker, Russel Brunsion and more. She was the event strategist behind their multi-million-dollar events. She's the queen of putting together the strategy for you to win on stage. On this episode of the Win with Paid Ads Podcast with Ashley Brock (formerly the Marketing Matters Podcast) Kristen shares her story from resisting paid ads to landing a $30k deal. Find out how she did it and what strategy she used so you can do it, too.
Ā Duration: 00:35:08
#67: Ads for Products vs. Services: How They Differ
May 17, 2025Have you ever wondered how you should advertise your business if you sell products vs. services? If you're wondering how different your ads should be for both types of companies and which ads you should run first, Ashley Brock dives into all of this in this episode.
Ā
Connect with Ashley:
Join the Challenge: Win with Paid Ads ChallengeĀ
Buy the Book: How to Win with Paid AdsĀ
Instagram: @ads.with.ashleyĀ
YouTube: @ads.with.ashley
Duration: 00:16:49#66: Create Once, Profit Forever
May 07, 2025What if your next piece of content could keep working for you, long after you hit publish? Ashley Brock shares a content strategy that successful entrepreneurs swear by. Of course, it all ties into your advertising strategy. Find out the steps you have to take to help you win. Ā Ā
Connect with Ashley:
Join the Challenge:Ā Win with Paid Ads ChallengeĀ
Buy the Book:Ā How to Win with Paid AdsĀ
Instagram:Ā @ads.with.ashleyĀ
YouTube:Ā @ads.with.ashley
Duration: 00:23:41#65: What Rory McIlroy Can Teach You About Ads, Not Golf
Apr 30, 2025In this episode, Ashley Brock dives deep into what business owners and entrepreneurs can learn from one of the greatest golf legends of all time, Rory McIlroy. We talk about what mastery really looks like, what it requires, and what it takes to achieve it in golf, life, and yes... paid ads.
Ā
Connect with Ashley:
Join the Challenge: Win with Paid Ads ChallengeĀ
Buy the Book: How to Win with Paid AdsĀ
Instagram: @ads.with.ashleyĀ
YouTube: @ads.with.ashley
Duration: 00:22:40#64: Why You can IGNORE the Learning Period with Ads (mostly)
Apr 24, 2025Ever launched an ad campaign and thought,Ā "Why isn't this working yet?"Ā Don't panicāit's not broken, it's just learning. In this episode, Ashley breaks down theĀ learning phase of ads using a surprisingly accurate analogy: breaking in a new pair of running shoes. Whether you're running Facebook, Instagram, or TikTok ads, this episode will help you stay patient, strategic, and one step ahead.Ā
Ā
Connect with Ashley:
Join the Challenge:Ā Win with Paid Ads Challenge
Buy the Book:Ā How to Win with Paid Ads
Instagram:Ā @ads.with.ashley
YouTube...
Duration: 00:21:10#63: You're NOT Selling Poison, Stop Acting Like It
Apr 06, 2025During this episode of the Marketing Matters⢠Podcast, Ashley talks about what the Bible has to say about selling. She talks about why a sales funnel is a gift from God and uncovers why every single human with a business has to think about sales in a very specific way if they want to sell more (and more happily).
Connect with Ashley:
-Buy the Book: How to Win with Paid Ads
-Join The Challenge: Win with Paid Ads Challenge
-Instagram: @ads.with.ashley
-YouTube: @ads.with.ashley
Ā
Duration: 00:21:43#62: Launch Pain: What You Have to Know to do Launches or Sales with Ads
Apr 02, 2025During this episode of the Marketing Matters⢠Podcast, Ashley talks about the eight aspects of human behavior that come into play when you decide to launch something or host a big sale in your business⦠it's called "Launch Pain".
But running ads during a launch doesn't have to be painful⦠which is why you'll learn what you have to have to be successful to actually enjoy launches⦠and for them to actually go well.
Connect with Ashley:
-Buy the Book: How to Win with Paid Ads
-Join The Challenge: Win with Paid Ads...
Duration: 00:25:19#61: What Real Estate Agents Can & Can't Do with Paid Ads
Mar 25, 2025During this episode of the Marketing Matters⢠Podcast, Ashley shares what is working for realtors, real estate agents, and anyone in the housing or financial industry. She talks about limitations on Meta Ads (Facebook and Instagram Ads) as well as the opportunities on that platform.Ā
She also talks about how real estate agents are winning with Google Search Ads (previously known as Pay Per Click ads on Google AdWords).Ā
She shares stories of her clients and real estate agents who are winning using her trademarked method to be the most-known realtor in their area.
W...
Duration: 00:25:40#60: How To Become a #1 Amazon Bestselling Author (Our Strategy)
Mar 20, 2025During this episode of the Marketing Matters⢠Podcast, Ashley shares the exact strategy she used to self-publish her book on Amazon. She shares the book launch strategy on how we promoted and teased the book pre-launch, during the launch, and celebrated post-launch with a Book Launch Party.
If you've ever considered writing a book and would love to learn the behind-the-scenes planning and ad investment it takes to become a #1 Amazon Bestseller⦠this is the episode for you.
Ashley Brock was able to rank #1 on Amazon in the category of Paid Advertising, Small Business & Entrepreneurship, and...
Duration: 00:23:07#59: How Kimberly Tara Is Scaling to 7 Figures with Paid Ads
Mar 14, 2025During this episode of the Marketing Matters⢠Podcast, Ashley talks with her client, Kimberly Tara, who is a CPA and Certified Tax Coach with nearly a decade of experience helping female entrepreneurs.Ā
In this episode, you'll hear how Kimberly went from feeling uncertain about how to grow her referral-based business to now feeling confident that the right people are finding her by learning paid ads.
Connect with Ashley:
Instagram: @ads.with.ashley
YouTube: @ads.with.ashley
Challenge: Learn how to WIN with paid ads in the Challenge
Boo...
Duration: 00:32:25#58: How Carrie Lupoli Profited Over Six Figures with $3k in Ads
Mar 06, 2025During this episode of the Marketing Matters⢠Podcast, Ashley meets with her client, Carrie Lupoli, who is a dynamic entrepreneur, certified nutritionist, and award-winning behavior specialist with a proven track record of founding and leading successful seven-figure businesses. She founded Disruptive Nutrition, a company dedicated to supporting families on their health journeys, and it now employs over 40 women. Carrie also teamed up with celebrity nutritionist Mark Macdonald to educate consumers on a holistic approach to wellness. Together, they certify and support health professionals with PFC3, offer a clean supplement line designed to "fill the gaps" in nutrition, and co-hosted Fo...
Duration: 00:48:42#57: Super Bowl Ads: You Can Learn From the Giants
Feb 21, 2025During this episode of the Marketing Matters⢠Podcast, Ashley shares:
-What you can learn from the advertisers who chose to run ads for the big game
-What matters when you create ads for your business
-Why these advertisers chose to run in ad
-What ads were done well (and which ones were not)
Get a copy of Ashley's book, How ToĀ WinĀ With Paid Ads, HERE!
Connect with Ashley:
Instagram: @ads.with.ashley
YouTube: @ads.with.ashley
Challenge: Join the Win with...
Duration: 00:34:04#56: When to Hire, Who to Hire, & Summit Team Structure
Feb 06, 2025During this episode of the Marketing Matters⢠Podcast, Ashley shares:
When you should hire a team for your small business Who you should hire How to think about timing and compensation The behind-the-scenes team structure at the Power of Paid Ads Summit What delegation means for youConnect with Ashley Brock
Instagram: @ads.with.ashley
YouTube: @ads.with.ashley
Challenge: Join the Win with Paid Ads Challenge HERE!
Book: How ToĀ WinĀ With Paid Ads HERE
Book: 10X is Easier than 2X andĀ Who not HowĀ
Kaja...
Duration: 00:36:00#55: Summit Recap: Learnings from 1M+ in Sales in 24H
Jan 29, 2025During this episode of the Marketing Matters⢠Podcast, Ashley shares what she and the team learned from hosting the second Power of Paid Ads Summit for female entrepreneurs and small business owners. We talk about what worked, what didn't, and what we'll do next time to improve. She also talks about what she spent on paid ads and the event and what the return was.
Connect with Ashley Brock
Instagram: @ads.with.ashley
YouTube: @ads.with.ashley
Challenge: Join the Win with Paid Ads Challenge HERE
Book: How ToĀ Win...
Duration: 00:59:20#54: 5 Things You MUST Have to Hit Your 2025 Goals
Jan 03, 2025During this episode of the Marketing Matters⢠Podcast, we talk about the 5 core things you must have in order to not just hit your goals, but exceed them. These five things could change your life and business forever.
Connect with Ashley Brock
Instagram: @ads.with.ashley
YouTube: @ads.with.ashley
Challenge: Learn how to WIN with paid ads in theĀ Challenge
Book: How ToĀ WinĀ With Paid Ads HERE
Duration: 00:33:09#53: Should You Outsource to an Ads Agency? Pros & Cons..
Dec 31, 2024During this episode of the Marketing Matters⢠Podcast, we talk about the pros and cons of working with an advertising agency to grow or scale your business. Ashley Brock worked at four ad agencies over a decade and has spent over $200M on ads. She talks all about what life is like inside an agency and why you should or should not outsource your ads to an agency or learn how you or someone on your team could learn and implement ads in-house.
Connect with Ashley Brock
Instagram: @ads.with.ashley
YouTube: @ads.wi...
Duration: 00:29:11#52: Here's How Chris Stapleton Can Help You With Ads
Dec 13, 2024During this episode of the Marketing Matters⢠Podcast, we talk about Chris Stapleton's Song, Starting Over. We talk about the lessons you can learn that relate to paid advertising from one section of that song.
Listen to Starting Over by Chris Stapleton HERE.Ā
Song Lyrics:
This might not be an easy time
There's rivers to cross and hills to climb
And some days we might fall apart
And some nights might feel cold and dark
But nobody wins afraid of losing
And the hard roads are the ones wor...
#51: Who the Summit is for and NOT for
Dec 13, 2024If you are searching for a local event for small business owners and entrepreneurs near Atlanta, Georgia, you belong in the room at the Power of Paid Ads Summit in Alpharetta, Georgia. This is an event designed for entrepreneurs who are ready to become findable and 10X their business by harnessing the Power of Paid Ads. You'll hear fromĀ Macy McNeely, Leticia Gardner, Sherri Somers Bell, Melissa Franks, Emily Judice, and Ernestine Morrison. You'll be surrounded by hundreds of other business owners like you. If you have questions about what's in it for you at the Power of Paid A...
Duration: 00:26:08#50: Lessons from 2M Followers with Leticia Gardner
Dec 06, 2024Leticia Gardner has $1M followers on Instagram and over 2M on TikTok⦠and over 100k on YouTube. Her and her husband are the dream team. Her Husband, Rod Gardner is retired from the NFL and together they were on The Amazing Race. They're both entrepreneurs and are now growing their business together. Leticia talks about how you can compare organic content to paid content, and why she finds value in both, even when you have a large audience.
Connect with Ashley Brock
Instagram: @ads.with.ashley
YouTube: @ads.with.ashley
Challenge: Le...
Duration: 00:27:33#49: Lauren's Win from the Marketing Matters™ Retreat
Dec 02, 2024Lauren Oggs Gee is a retired teacher turned fashion influencer. Lauren and Ashley met from an ad (of course we did). Lauren decided to attend the Marketing Matters⢠Retreat for female entrepreneurs with Ashley. If you're wondering if it's beneficial for influencers to run ads, if you're wondering if it's worth it to get in the room with other women growing their businesses just as you are, or if you're wondering how to get started with your own influencer career, this is the podcast for you. You'll learn about the surprising things Lauren has learned since she began diving in...
Duration: 00:38:28#48: Ten Tips For Black Friday Ads
Nov 27, 2024What does it take to win with paid ads on Black Friday and Cyber Monday? If you are an entrepreneur or have your own business and you're running paid ads, here is a full episode of 10 Black Friday ad strategies and tips so you can make the most out of your next sale, launch, or Black Friday promotion. Although this will help you make more sales on Black Friday and Cyber Monday, this will also help you with any sale or launch, too.
Connect with Ashley Brock
Instagram: @ads.with.ashley
YouTube: @ads...
Duration: 00:12:49#47: What Makes A Good Ad?
Nov 25, 2024Inside this episode, we'll answer these questions that a listener of the Marketing Matters⢠Podcast recently submitted:
What type of ad is best for a service-based business? What type of ad is best for a retail-based business? How do you talk to your audience differently if it's a warm audience vs cold audience? How much does the creative (the ad itself) matter when it comes to ad performance? What are the different types of ads you can run?If you're a small business owner or entrepreneur and you're ready to get paid ads to finally work for yo...
Duration: 00:28:28#46: Client WIN: How Zara Saved $4,000 per Month on Outsourcing Fees
Nov 13, 2024Zara Watson-Young is an award-winning trademark and intellectual property attorney who specializes in helping female founders protect their brands and businesses from copycats. She's Ashley's personal trademark attorney and also a client of Ashley's. Zara shares her story of learning about paid advertising and how it's saved her over $4,000 per MONTH to have her team in-house able to run ads confidently.Ā
Connect with Ashley Brock
Instagram: @ads.with.ashley
YouTube: @ads.with.ashley
Challenge: Learn how to WIN with paid ads in theĀ Challenge
Book:Ā How To Win With Pai...
Duration: 00:28:38#45: Client WIN: How Jill Had Her Best Month in Business with Ads
Nov 08, 2024Jill Murphy is a certified nutrition coach, certified personal trainer, and Ashley's personal FasterWay to Fat Loss coach. Although she tried ads in the past and it was unsuccessful, Jill decided to give it another shot as a nutrition coach looking to speed things up and learn about paid ads. Now, she's had two record months in a row for her business. You'll love listening to the full story!
Connect with Ashley Brock
Instagram: @ads.with.ashley
YouTube: @ads.with.ashley
>> Learn how to WIN with paid ads in the Challenge<...
Duration: 00:37:44#44: 10 Things I Learned From Meeting Someone Famous
Nov 01, 2024As a business owner who values getting into rooms with other successful entrepreneurs, you never know who you will meet. In this episode, Ashley shares a story of meeting someone famous when she least expected it. Get ready to learn how to quickly and confidently show up as the best version of you when your opportunity comes to meet someone well known and famous for what they do.Ā
Connect with Ashley Brock
Instagram: @ads.with.ashley
YouTube: @ads.with.ashley
>> Learn how to WIN with paid ads in the Challenge
#43: Do You Deserve a Badge of Honor for Not Running Ads?
Oct 24, 2024In episode #43 of the Marketing Matters⢠podcast, we talk about "earning your badge of honor" in business. Is growing your business organically honorable? What about growing your business with paid advertising? In this episode, you'll learn how to hit your business goals sooner and walk away with questions to ask your clients to give you social media content for months.
Connect with Ashley Brock
Instagram: @ads.with.ashley
YouTube: @ads.with.ashley
Book: How To Win With Paid Ads HERE
>> Learn how to WIN with paid ads in the Ch...
Duration: 00:21:51#42: What I Learned From My $150k VIP Day
Oct 18, 2024In episode #42 of the Marketing Matters⢠podcast, you're getting the behind-the-scenes look at what Ashley learned inside the $150k VIP coaching day she had with her coaches. You'll learn the three biggest things she took away from the day, so that you can implement these strategies into your business ASAP.
Connect with Ashley Brock
Instagram: @ads.with.ashley
YouTube: @ads.with.ashley
Book: How To Win With Paid Ads HERE
>> Learn how to WIN with paid ads in the Challenge
Ā
Duration: 00:24:48#41: Client WIN: How Jamie's Ads Led to a $2,000 Day
Oct 05, 2024In episode #41 of the Marketing Matters⢠podcast, you get to meet Jamie Reyes. Jamie is a mom and expert virtual interior designer. She transforms spaces so that your happiness, productivity, and peacefulness in your home transforms, too.
She attended the Marketing Matters⢠Summit, then enrolled in the Marketing Matters⢠Program, then upgraded to the VIP experience in the Marketing Matters⢠Mastermind.. And now⦠she's getting greater than a 5:1 return on her advertising dollars!Ā
I hope her story inspires and encourages you, because you can do this, too.Ā
Connect with Ashley Brock
Instagram...
Duration: 00:39:09#40: How to Get More Leads
Sep 24, 2024Are you a small business owner trying to figure out how to get more leads? Maybe you've tried marketing strategies in the past but you're curious about learning new ways to get more quality leads in your business? This episode of the Marketing Matters⢠Podcast with Ashley Brock is for you.
What is a lead? What is NOT a lead? What are the four ways you can get more leads? Those are all questions you'll walk away with answers after this episode. Enjoy!
Connect with Ashley Brock
Instagram: @ads.with.ashley
... Duration: 00:35:55#39: Client WIN: How Sherri SOLD OUT Her Event with a Marketing Machine™
Sep 18, 2024In episode #39 of the Marketing Matters⢠podcast, you'll meet Sherri Somers-Bell. She revolutionizes the way women in finance think about themselves and how they attract money, by giving them the tools they need to turn their financial expertise into a sustainable businessāthe kind that impacts both themselves and their audience.
Sherri has been featured on CNN, NBC, Black Women Magazine, Women to Follow in 2023, Sisaundra Show, and more.
She's the founder of "Unleashing Your Inner CEO" Conference for Women to Learn how to Make, Manage, and Multiply their Money.
In this episode, you...
Duration: 00:39:22#38: What Website Platform is Best? Kajabi? Squarespace? Shopify?
Sep 09, 2024In episode #38 of the Marketing Matters⢠podcast, you'll learn what website is best to use if you're a local business owner, have a brick and mortar OR if you're building a course, coaching program, online training, freebie, digital product, hosting an event OR if you sell products in-store, online, or BOTH!Ā
All your website questions will be answered ā from "Why do you need a website?" to "What website platform is best for my business?" It's all answered inside this episode for small business owners and entrepreneurs like you who are ready to become findable by building a Marke...
Duration: 00:25:49#37: Client Success Story: How Lexi WINS on Google Every Day
Sep 03, 2024In episode #37 of the Marketing Matters⢠podcast, you'll hear from Ashley's client, Lexi, a family photographer based near Salt Lake, Utah, and how she used ads on Google to build a Marketing Machine⢠so that she could become FINDABLE⢠and increase her sales!
Connect with Ashley Brock
Instagram: @ads.with.ashley
YouTube: @ads.with.ashley
Book: How To Win With Paid Ads HERE
>> Learn how to WIN with paid ads in the Challenge
Connect with Lexi: Website
Instagram: @lexiraephotography
Duration: 00:27:29#36: Don't Post Another Video Talking to Camera Without This
Aug 29, 2024In episode #36 of the Marketing Matters⢠podcast, you'll walk away with 10+ things you absolutely must consider before you record another video, ESPECIALLY if that video will be used as an ad. Consider this your video ad checklist for small business owners!
Connect with Ashley Brock:
Instagram: @ads.with.ashley
YouTube: @ads.with.ashley
Book: How To Win With Paid Ads HERE
>> Learn how to WIN with paid ads in the Challenge
Also mentioned in the episode:
Rode Podcast Mic Clients: Cassie, Jamie, Julia Duration: 00:37:45#35: Client Success Story: How Christina Got an 11:1 Return with Ads
Aug 21, 2024In episode #35 of the Marketing Matters⢠podcast, you'll hear the story of Christina Noon, a Speech Language Pathologist based in Buffalo, New York and how she went from having a $0 marketing budget to getting multiple clients and having a greater than 11:1 return on her paid ads⦠generating over $11,000 for her first launch of a brand-new-offer with her business, Happy Talk Song and Sign.
Connect with Ashley Brock
Instagram: @ads.with.ashley
YouTube: @ads.with.ashley
Book: How To Win With paid Ads HERE
>> Learn how to WIN with paid ads...
Duration: 00:33:33#34: How We Hit $1M in 8 Months
Aug 13, 2024In episode #34 of the Marketing Matters⢠podcast, you'll hear the story behind how Ashley's business has grossed greater than $1,000,000 in revenue in 2024 as of July. You'll hear about the mindset, challenges, strategies, and experiences that led her to this result⦠and ultimately how YOU can implement similar mindsets and strategies so that you can become findable, and hit your goals with marketing, too.
Connect with Ashley Brock
Instagram: @ads.with.ashley
YouTube: @ads.with.ashley
Book: How To Win With Paid Ads HERE
>> Learn how to WIN with paid ads...
Duration: 01:09:28#33: The Secret to Having a Productive Routine
Aug 08, 2024In episode #33 of the Marketing Matters(ā¢) podcast, you'll learn strategies to implement into your day as a business owner to increase your productivity and fulfillment. We'll talk about what goes into an ideal daily routine for a business owner, how to have a productive day as a business owner, and what you should prioritize every day as an entrepreneur.
Connect with Ashley Brock
Instagram: @ads.with.ashley
YouTube: @ads.with.ashley
Book: How To Win With Paid Ads HERE
>> Learn how to WIN with paid ads in the Challenge
... Duration: 00:37:47#32: Hacker Warning for Instagram & Facebook Ads
Jul 27, 2024In episode #32 of the Marketing Matters(ā¢) podcast, you'll learn exactly what you need to know to avoid getting your ad account and Facebook profile hacked⦠which would prevent you from being able to run ads for a while. Hackers are going to hack⦠and they're getting better at it. You absolutely must listen to this episode if you plan to run ads on Meta (Facebook and Instagram) for your small business.
Connect with Ashley Brock
Instagram: @ads.with.ashley
YouTube: @ads.with.ashley
Book: How To Win With Paid Ads HE...
Duration: 00:08:27#31: Three Things That Make Your Ads More Profitable
Jul 23, 2024In episode #31 of the Marketing Matters(ā¢) podcast, you'll learn about the three strategies you can implement to instantly increase the profitability of your ads and entire Marketing Machine(ā¢).Ā
Connect with Ashley Brock
Instagram: @ads.with.ashley
YouTube: @ads.with.ashley
Book: How To Win With Paid Ads HERE
>> Learn how to WIN with paid ads in the Challenge
Duration: 00:17:33#30: Spouse Secrets: How to Get Them on Board with Big Investments
Jul 10, 2024In episode #30 of the Marketing Matters⢠podcast, you're getting a behind-the-scenes look at how Ashley and her husband, Kyle, go about having tough conversations around big investments and business opportunities. If you've ever known something was the right move, and you want your spouse to see the value too, but you're not sure how to get them on board and to see what you see⦠what we can't guarantee is that this episode will fix that⦠because this episode is not magic. What we can guarantee is that when you implement what you learn inside this episode, it should make t...
Duration: 01:11:52#29: Client Success Story: How she turned $2,500 into WAY more…
Jul 03, 2024In episode #29 of the Marketing Matters⢠podcast, you'll hear from Jade Buford, owner of J Alexandria Creative, a boutique website design and branding company located in Alabama.
You'll get to hear the story of the results her family's business achieved in just the first 30 days of running ads and turning on their marketing machine⦠this story is INCREDIBLE!
Connect with Jade Buford:
Jade's FREE DIY Website & Branding AuditĀ Jade's Family Business - Angler's PointĀ
Connect with Ashley Brock:
#28: My Exact Podcast Recording & Video Setup
Jun 21, 2024In episode #28 of the Marketing Matters⢠podcast, you'll learn about the exact tools and equipment I use to record my podcast and YouTube channel⦠and why having quality matters for you and your brand you're building for your business.Ā
Tools Ashley Mentioned:
Macbook Logitech Video Camera Podcast Mic + Podcast Stand Ring Light Docking Station KAJABIĀ -Ā Platform we use to host our website, course, checkout, payments & email list Libsyn - Tool we use to "push out" the podcast Kapwing - Tool we use to edit YouTube videosConnect with Ashley
Instagram: @ads.with.ashley YouTube... Duration: 00:10:16#27: Here's Why You Should Trash Your Marketing Funnel
Jun 17, 2024In episode #27 of the Marketing Matters⢠podcast, Ashley talks about why you may want to consider throwing your marketing funnel in the trash if you are a small to midsize business owner. If you're wondering what a marketing funnel is and how to build a marketing funnel in your business⦠OR if you are ready to learn how to scale your current marketing funnel in your business, this episode is for you. Don't tell Russell Brunson⦠but it's time to say goodbye to funnels ;)Ā
Connect with Ashley Brock
Instagram: @ads.with.ashley
YouTube: @ads.wit...
Duration: 00:18:07#26: When Will I Get Results On My Marketing?
Jun 03, 2024In episode #26 of the Marketing Matters⢠podcast, Ashley talks about how long it takes before you can see results in your marketing and in your ads. She shares stories about how long it takes for ads to perform, and what you can expect when you launch ads.
Connect with Ashley Brock
Instagram: @ads.with.ashley YouTube: @ads.with.ashley Join the Challenge HERE Book: How To Win With Paid Ads HERE Apply:Ā Marketing Matters Mastermind for female entrepreneurs ready to scale Duration: 00:18:47#25: How to Market an Event
May 24, 2024In episode #25 of the Marketing Matters⢠podcast, Ashley talks about how to do marketing for an event, whether in-person, virtual, or both! She shares the story behind how much she spent on the event, how much she made on the event, and what you should consider when marketing an event.
Connect with Ashley Brock
Instagram: @ads.with.ashley
YouTube: @ads.with.ashley
Join the Challenge HERE
Book How To Win With Paid Ads
Download the Event Expense Tracker
Apply: Marketing Matters Mastermind for six and se...
Duration: 00:39:17#24: Balancing Motherhood & Entrepreneurship
May 10, 2024In episode #24 of the Marketing Matters⢠podcast, Ashley talks about how to balance being a mom and an entrepreneur.Ā
Connect with Ashley Brock
Instagram: @ads.with.ashley
YouTube: @ads.with.ashley
Join the Challenge HERE
Join the Marketing Matters Newsletter: Marketing Matters Minute
Apply: Marketing Matters Mastermind for six and seven figure female entrepreneurs
Duration: 00:22:43#23: The Good & Bad Side Effects of Marketing
May 01, 2024In episode #23 of the Marketing Matters⢠podcast, Ashley talks about all the side effects, both good and challenging, that can come from marketing your small business.
Connect with Ashley Brock
Instagram: @ads.with.ashley
YouTube: @ads.with.ashley
Book: How To Win With Paid Ads
Join the Challenge HERE
Join the Marketing Matters Newsletter: Marketing Matters Minute
Apply: Marketing Matters Mastermind for six and seven figure female entrepreneurs
Duration: 00:25:15#22: Here's Exactly Why Your Marketing Isn't Working
Apr 25, 2024In episode #22 of the Marketing Matters⢠podcast, Ashley lays out the four reasons your marketing isn't "working." If your marketing efforts for your small business aren't getting the results you want, it's guaranteed to be tied to one of these four things.
Connect with Ashley Brock
Instagram: @ads.with.ashley
YouTube: @ads.with.ashley
Book: How To Win With Paid Ads
Join the Challengen HERE
Join the Marketing Matters Newsletter: Marketing Matters Minute
Duration: 00:21:07#21: Is Advertising Expensive?
Apr 18, 2024In episode #21 of the Marketing Matters⢠podcast, Ashley answers the question⦠"Is marketing expensive?" We talk about what you can expect to pay when you run ads for your small business on Google, Instagram, and even YouTube!
Connect with Ashley Brock
Instagram: @ads.with.ashley
YouTube: @ads.with.ashley
Book: How To Win With Paid Ads
Join the Challenge HERE
Join the Marketing Matters Newsletter: Marketing Matters Minute
Duration: 00:15:35#20: What If Marketing Doesn't Work For Me?
Apr 11, 2024In episode #20 of the Marketing Matters⢠podcast, Ashley answers the question⦠"What if marketing doesn't work for me?" If you've ever implemented marketing and it didn't pan out for your small business, or you're wondering if marketing can work for your specific business, you'll get the answer in today's episode. You'll also learn about the reasons your marketing efforts might take a little longer to get results.
Connect with Ashley Brock
Instagram: @ads.with.ashley
YouTube: @ads.with.ashley
Book: How To Win With Paid Ads
Join the Challenge HERE...
Duration: 00:25:07#19: Why I Despise Boosted Posts
Apr 05, 2024In episode #19 of the Marketing Matters⢠podcast, we talk about BOOSTED POSTS! If you've ever ran boosted posts or have considered running boosted posts as a small business owner, THIS EPISODE IS FOR YOU! You'll learn the 7 reasons I do not like boosted posts, but I do like running ads on Instagram.
Connect with Ashley Brock
Instagram: @ads.with.ashley
YouTube: @ads.with.ashley
Book: How To Win Wiith Paid Ads
Join the Challenge HERE
Join the Marketing Matters Newsletter: Marketing Matters Minute
Duration: 00:16:53#18: When Should You Start Marketing and Running Ads For Your Business?
Mar 22, 2024In episode #18 of the Marketing Matters⢠podcast, we talk about how marketing is so much more than ads, but ads play a big part in a well-oiled marketing machine. We talk about 6 considerations you should think about when it comes to your small business marketing funnel. Ashley also talks about learning new skills - and the pros and cons to learning now versus waiting.
Connect with Ashley Brock
Instagram: @ads.with.ashley
YouTube: @ads.with.ashley
Book: How To Win With Paid Ads
Learn how to WIN with paid ad...
Duration: 00:22:39#17: What Is A Marketing Funnel?
Mar 16, 2024In episode #17 of the #MarketingMatters podcast, we'll talk about marketing funnels! You'll learn what the three phases of a marketing funnel are, how to think about them, and what other marketing strategies can fit into your funnel for your business.
Connect with Ashley Brock
Instagram: @ads.with.ashley
YouTube: @ads.with.ashley
Book: How To Win With Paid Ads
Learn how to WIN with paid ads in theĀ Challenge
Join the Marketing Matters Newsletter: Marketing Matters Minute
Ā
Duration: 00:20:09#16: Should I Have To Pay For This?
Mar 07, 2024In episode #16 of the Marketing Matters⢠podcast, we answer the question many small business owners have when they consider investing in new skills, marketing training, etc⦠which is "Should I have to pay for this?"
We'll answer that question and help you think through what IS IMPORTANT when it comes to investing in yourself and your business.
Connect with Ashley Brock
Instagram: @ads.with.ashley
YouTube: @ads.with.ashley
Book: How To Win With Paid ads
Join the Challenge HERE
Join the Marketing Matters News...
Duration: 00:16:26#15: Is Using Paid Ads CHEATING!?
Feb 23, 2024In episode #15 of the Marketing Matters⢠podcast, the best marketing podcast for small business owners and entrepreneurs who are ready to learn marketing strategies to become more finable, Ashley answers the question "Is using paid ads cheating!? Is organic traffic really the best traffic?"
Connect with Ashley Brock
Instagram: @ads.with.ashley
YouTube: @ads.with.ashley
Book: How To Win With Paid Ads
>> Learn how to WIN with paid ads in theĀ Challenge
>> Join the Marketing Matters Newsletter:Ā Marketing Matters Minute
Duration: 00:12:22#14: How She Got An 800% ROI From Google With Claire Thom
Feb 16, 2024In episode #14 of the Marketing Matters⢠podcast, the best marketing podcast for small business owners and entrepreneurs who are ready to learn marketing strategies to increase their leads, you get to meet Claire Thom, a mom and photographer from Houston, Texas who was able to use Google to become more findable online.
Connect with Ashley Brock
Instagram: @ads.with.ashley
YouTube: @ads.with.ashley
Book: How To Win With Paid Ads
>> Learn how to WIN with paid ads in theĀ Challenge
Connect with Claire Thom
Webs...
Duration: 00:34:32#13: The 8 Biggest Marketing Mistakes + The Belief That's Holding You Back with Macy McNeely
Feb 09, 2024In episode #13 of the #MarketingMatters podcast, the best marketing podcast for small business owners and entrepreneurs who are ready to learn marketing strategies to increase their leads, you get access to an exclusive replay from the LIVE 2024 Marketing Matters Summit.
Ashley Brock presents the eight mistakes you're making in your small business when it comes to marketing.
Macy McNeely, CEO of Guide Culture, talks about the core belief that's holding you back form achieving everything you know you're capable of.
Connect with Ashley Brock
Instagram: @ads.with.ashley
YouTube...
Duration: 01:32:06#12: What Is A Marketing Coach?
Feb 02, 2024In episode #12 of the Marketing Matters⢠podcast, the best marketing podcast for small business owners and entrepreneurs who are ready to learn marketing strategies to grow their business, Ashley Brock outlines what a marketing coach is and how you can increase your leads and sales in your small business by partnering with a marketing coach.
Connect with Ashley
Instagram: @ads.with.ashley
YouTube: @ads.with.ashley
Website: paidadscoaching.com
Book: How To Win With Paid Ads
>> Learn how to WIN with paid ads in theĀ Challenge
Duration: 00:36:34#11: "How Much Should I Spend On Ads?"
Jan 26, 2024In episode #11 of the Marketing Matters⢠podcast, the best marketing podcast for small business owners and entrepreneurs, Ashley Brock answers the most commonly asked question⦠"How much do I need to spend on ads?" You'll listen to 7 core things to consider when it comes to determining the daily marketing budget for you to start with for your business, whether large or small.
Resources:Ā Ā
Watch the behind-the-scenes funnel strategy Ashley uses in her business to sell her events and programs (15 minute free video training can be found HERE)
Learn how to WIN with paid ads in the... Duration: 00:29:36#10: THIS is What Successful Women Do with Kathryn Shubert & Macy McNeely
Dec 27, 2023In episode #10 of the Marketing Matters⢠podcast, the go-to marketing podcast for small business owners, Ashley Brock meets Kathryn Shubert and Macy McNeely, Co-CEOs of Guide Culture, authors of Persuade for Good, and hosts of the School of Sales Podcast with over 1M downloads. We talk about what successful people do - from hosting an event to paying six figures to be in a room⦠and more.Ā
Connect with Ashley:
Instagram: @ads.with.ashley
YouTube: @ads.with.ashley
Website: paidadscoaching.com
Learn how to WIN with paid ads in the C...
Duration: 00:48:35#9: How He Got 26 Leads in Less Than 30 Days on Google Ads
Dec 23, 2023In this 9th episode of the Marketing Matters⢠podcast, the go-to marketing podcast for small business owners, Ashley Brock meets with Jason Drake (LCSW) who owns two therapy practices outside of Houston, Texas. They discuss the one marketing strategy has led Jason to increasing his daily leads for his businesses.
Connect with Jason:
Instagram: @katyteenandfamilycounseling
Website:Ā
Katy Teen and Family Counseling Sugarland Teen and Family CounselingConnect with Ashley:
Instagram: @ads.with.ashley
YouTube: @ads.with.ashley
Website:Ā paidadscoaching.com
Learn how to W...
Duration: 00:38:48#8: How Health Directly Correlates with Wealth with Emily Judice
Dec 12, 2023In this 8th episode of the Marketing Matters⢠podcast, Ashley Brock meets with Emily Judice (@emilyeatsandchats). They discuss how your health directly ties to your wealth. They talk about the mindset, thoughts, and habits that lead to taking your health and wealth to the next level.
Connect with Emily:
Instagram: @emilyeatsandchats Website:Ā Emily Judice YouTube:Ā Emily's YouTubeConnect with Ashley:
Resources:Ā Ā
Get Emily's Guide: 3 Shifts to Break Through Your Fat Loss Plateau... Duration: 00:33:49#7: How to Talk Like a Marketer: Metrics you MUST Know, Part 2
Dec 08, 2023In this 7th episode of the Marketing Matters⢠podcast, Ashley Brock shares the key terms you must know in order to confidently analyze and interpret your marketing data and performance. In part 2, we cover "back end metrics" including CVR, CPA, ROAS, AOV and more.
Resources:Ā Ā
Download the two page vocabulary cheat sheet that includes both front end and back end metrics and their definitions (plus more not even covered in this episode!) atĀ https://paidadscoaching.com/lingo Learn how to WIN with paid ads in the ChallengeLet's Connect:
Instagram: @ads.with.ashley
#6: What Google & Meta NEED to Get You Results
Dec 05, 2023In this 6th episode of the Marketing Matters⢠podcast, Ashley Brock covers what tagging and tracking is, what pixels and datasets are, what a UTM is, and why all of this is critical to giving Meta and Google (and any ad platform) the data it needs to drive results in your small business.
Resources:Ā Ā
Want to watch this video in full with the presentation and visuals? Watch on YouTube HERE. Get the FREE tracking guide so you can instantly install all the necessary tracking pixels on your website at paidadscoaching.com/tracking Learn how to WIN with... Duration: 00:20:27#5: 10 Mistakes You May Be Making In Your Ads, Website & Posts (Black Friday Edition)
Nov 21, 2023In this 5th episode of the Marketing Matters⢠podcast, Ashley Brock outlines 10 mistakes you may be making in your ads, on your website, or in your organic posts (and what you can do instead) to have the best Black Friday & Cyber Monday in your business.
The good news is that even if you listen to this after this period, these are strategies any business, whether retail or service based, can implement into their business to improve performance.
Resources:Ā Ā
Download the comprehensive list of 25 mistakes you may be making in your business at https://paidadscoaching.com... Duration: 00:21:28#4: How to Talk Like a Marketer: Metrics you MUST Know, Part 1
Nov 18, 2023In this 4th episode of the Marketing Matters⢠podcast, Ashley Brock shares the key terms you must know in order to confidently analyze and interpret your marketing data and performance. She also offers a warning on how to avoid getting taken advantage of when it's time to outsource your digital marketing for your small business.
Resources:Ā Ā
Download the 2-page vocabulary sheet with the terminology you need to know at https://www.paidadscoaching.com/lingo Learn how to WIN with paid ads in the ChallengeLet's Connect:
Instagram: @ads.with.ashley
YouTube: @ads...
Duration: 00:17:24#3: Your Business Will Not Grow Without THIS
Nov 11, 2023In this 3rd episode of the Marketing Matters⢠podcast, Ashley Brock shares the #1 thing you must have in order for your small business to grow.
Resources:Ā
Download the list of 20+ books and podcasts Ashley recommends to grow your business atĀ paidadscoaching.com/books Learn how to WIN with paid ads in the ChallengeLet's Connect:
Instagram: @ads.with.ashley
YouTube:Ā @ads.with.ashley
Book: How To Win With Paid AdsĀ
Duration: 00:18:29#2: How to Grow Your Shopify Store or Retail Business with Elle McCann
Nov 07, 2023In this episode, Ashley Brock meets withĀ Elle McCann - the EXPERT when it comes to all things Shopify and retail businesses. You'll learn:
Tips to improve your Shopify store Mistakes to avoid with your Shopify store Why Shopify is a great fit for retail businesses What to prioritize in order to get traffic to your websiteResources: Ā
Download the Shopify 20 page cheat sheet at paidadscoaching.com/shopify. Learn how to WIN with paid ads in the ChallengeLet's Connect:
Instagram: @ads.with.ashley YouTube: @ads.with.ashley Website: paidadscoaching.com Guest: Elle McCann ā chec... Duration: 00:50:16