Simplified Sparky Marketing
By: Alan Collins
Language: en-au
Categories: Business, Marketing
ELECTRICIANS!Take your electrical business marketing from confusion to clarity with bite-sized, actionable tips made just for sparkies.Everything in this podcast comes from real lessons learned in my own electrical busines - no fluff, no BS, just the fundamentals that actually work.Take these strategies, apply them today, and start winning better clients, better jobs, and bigger profits.
Episodes
People will make or break your business! | 116
Jan 08, 2026Some people lift you. Some people wreck you. I lost my wallet, got it back. Sold a watch, nearly got robbed. Made me realise... your whole electrical business, mood, and drive comes down to who’s around you. Clients. Mates. Staff. One bad vibe and it all gets harder.
🚀 Rocket your electrical business marketing in 9 minutes 👉🏼 HERE
🤔 Questions? Ask me on Instagram 👉🏼 HERE
🤝 Work with Alan 👉🏼 HERE
Duration: 00:11:37How you make $2834 before breakfast | Systems | 115
Jan 03, 2026Quoting $2.8K worth of work before breakfast from a balcony on the Gold Coast. How i do my electrical quotes. All in your business systems.
🚀 Rocket your electrical business marketing in 9 minutes 👉🏼 HERE
🤔 Questions? Ask me on Instagram 👉🏼 HERE
🤝 Work with Alan 👉🏼 HERE
Duration: 00:11:08The poverty mindset keeping sparkies broke | 114
Dec 27, 2025Cancelled jobs, and why work “comes and goes.”
I break down what’s actually happening behind the scenes, and why this thinking keeps trades stuck in feast-or-famine cycles.
If your workload feels unpredictable, this episode will make a lot of sense.
🚀 Rocket your electrical business marketing in 9 minutes 👉🏼 HERE
🤔 Questions? Ask me on Instagram 👉🏼 HERE
🤝 Work with Alan 👉🏼 HERE
Duration: 00:11:18Kev the sparky has closed down! | 113
Dec 23, 2025Why Kevin the Electrician has closed his electrical business...
🚀 Rocket your electrical business marketing in 9 minutes 👉🏼 HERE
🤔 Questions? Ask me on Instagram 👉🏼 HERE
🤝 Work with Alan 👉🏼 HERE
Duration: 00:05:35Charging $200+ per hour as an electrician | 112
Dec 18, 2025Most sparkies scale a loss. They hire too early, pay themselves last, and trust a bank balance that's full of lies. This episode is about fixing that. Real wages. Real systems. Real business. If you're still guessing what you earn each week, you're already losing.
🚀 Rocket your electrical business marketing in 9 minutes 👉🏼 HERE
🤔 Questions? Ask me on Instagram 👉🏼 HERE
🤝 Work with Alan 👉🏼 HERE
Duration: 00:14:00Staff loosing you work? What to do about it | 111
Dec 14, 2025Had the cleaners in. They scratched my black taps down to brass. Got me thinking, how many clients go quiet ‘cause your staff quietly f**k up? In this episode, I talk about what that slip costs you, and why electricians need to get ruthless about experience and quality control.
🚀 Rocket your electrical business marketing in 9 minutes 👉🏼 HERE
🤔 Questions? Ask me on Instagram 👉🏼 HERE
🤝 Work with Alan 👉🏼 HERE
Duration: 00:08:45Why Ai can make you look lazy! | 110
Dec 11, 2025AI used to make you look sharp, but now every second enquiry sounds like a robot typed it. And sparkies are copping the fallout. In this episode, I talk about the rise of AI-generated leads, why clients are outsourcing their brains, and how it’s making some electricians look lazy without even realising it. More importantly, I explain why real personality, real language, and human connection are about to matter more than ever for electrical businesses.
🚀 Rocket your electrical business marketing in 9 minutes 👉🏼 HERE
🤔 Questions? Ask me on Instagram 👉🏼 <...
Duration: 00:06:54The Mentorship - Behind the sceens... | 109
Dec 05, 2025Are you going to be in the same place this time next year or have a thriving electrical business?
Join the waitlist 👉🏼 Link HERE
🚀 Rocket your electrical business marketing in 9 minutes 👉🏼 HERE
🤔 Questions? Ask me on Instagram 👉🏼 HERE
🤝 Work with Alan 👉🏼 HERE
Duration: 00:14:53End of year stress relief | 108
Dec 05, 2025December turns every electrician’s phone/emails into a nightmare, and everyone suddenly wants miracles two weeks before Christmas. In this episode I talk about the panic of juggling last-minute jobs, nearly losing two solid electrical projects, and why honesty beats anxiety every time. If you’re a sparky stressing about the Christmas rush, capacity, clients and keeping your sanity, this will help you breathe and set better boundaries heading into the break.
🚀 Rocket your electrical business marketing in 9 minutes 👉🏼 HERE
🤔 Questions? Ask me on Instagram 👉🏼 HERE
🤝 Work with
Duration: 00:11:43BONUS: WARNING American Express Users = December 15th!!! | 107
Nov 29, 2025New Points:
https://www.americanexpress.com/en-au/benefits/rewards/membership-rewards/updates/
🚀 Rocket your electrical business marketing in 9 minutes 👉🏼 HERE
🤔 Questions? Ask me on Instagram 👉🏼 HERE
🤝 Work with Alan 👉🏼 HERE
Duration: 00:04:20Kids Don’t Buy, But They Make You Pay | 106
Nov 27, 2025Bunnings. Bluey. Merch everywhere.
This one’s about how cartoons are billion-dollar sales machines — and what sparkies can learn from it. It’s not just marketing, it’s positioning. So if your marketing you electrical business in the wrong place… you’re cooked.
🚀 Rocket your electrical business marketing in 9 minutes 👉🏼 HERE
🤔 Questions? Ask me on Instagram 👉🏼 HERE
🤝 Work with Alan 👉🏼 HERE
Duration: 00:05:04You’re Not “Marketing”… You’re Donating Money | 105
Nov 21, 2025I’ve thrown money at a few sponsorships over the years as an electrician, and looking back, most of it never moved the needle for my electrical business. In this episode I talk honestly about what happened when I sponsored a local soccer team, slapped my logo on a rally car, and watched other sparkies set up fancy market stalls hoping for leads. Some things look like marketing, but they’re really just expensive ego boosts. If you're a sparky trying to build a proper business engine, this one will get you thinking differently about where your money actually work...
Duration: 00:10:55Avoid your electrical business getting sued! | 104
Nov 14, 2025In this episode I dive into something most sparkies ignore until it bites them halfway through their business — trademarks, business names, and why ripping off big-brand logos or choosing a name without doing your homework can destroy your company overnight. I share real examples, mistakes I’ve seen (and nearly made myself), how to check if a name is safe, why trademarking is actually cheap, and how protecting your brand now can save your entire business later.
🚀 Rocket your electrical business marketing in 9 minutes 👉🏼 HERE
🤔 Questions? Ask me on Instagram 👉🏼...
Duration: 00:08:07Bonus: Unlocking electrical business potential | 103
Nov 12, 2025Feature Episode: Inside Strip Back Podcast
In this special feature, I join Steven and Keith from The Inside Strip Back Podcast — two Dublin electricians doing an incredible job highlighting stories from the trades.
If you enjoyed this chat, go follow The Inside Strip Back Podcast and check out more epis...
Duration: 00:57:41Bonus: Unlocking electrical business potential
Nov 11, 2025Feature Episode: Inside Strip Back Podcast
In this special feature, I join Steven and Keith from The Inside Strip Back Podcast — two Dublin electricians doing an incredible job highlighting stories from the trades.
If you enjoyed this chat, go follow The Inside Strip Back Podcast and check out more episo...
Duration: 00:57:16Running on empty | 102
Nov 07, 2025Sometimes it’s not bad luck. It’s just you running on empty. Here’s why blaming the world gets you nowhere in business or life.
🚀 Rocket your electrical business marketing in 9 minutes 👉🏼 HERE
🤔 Questions? Ask me on Instagram 👉🏼 HERE
🤝 Work with Alan 👉🏼 HERE
Duration: 00:07:41The drink driver client | 101
Nov 04, 2025Some clients your sparky business attract are like drink drivers — they’ve done it wrong for years and think it’s fine. Here’s how to spot them, stop attracting them, and fix your messaging before they waste your time.
Insight: Stripped back podcast S8 E1 - Unlocking business potential with Alan Collins:
🚀 Rocket your electrical business marketing in 9 minutes 👉🏼 HERE
🤔 Questions? Ask me on Instagram 👉🏼 HERE
🤝 Work with Alan 👉🏼 HERE
Duration: 00:09:32Incorrect cross promotion | 100
Oct 30, 2025Electricians! Tagging other sparkies and brands won’t win you clients — it’ll lose them. Be selfish. Protect your brand. Promote you.
🚀 Rocket your electrical business marketing in 9 minutes 👉🏼 HERE
🤔 Questions? Ask me on Instagram 👉🏼 HERE
🤝 Work with Alan 👉🏼 HERE
Duration: 00:11:01Your life and business are a SYSTEM | 99
Oct 23, 2025Stop winging it. Every part of your electrical business needs a system — from quoting to collecting payments. Keep it simple, stay consistent, and watch your profit grow.
🚀 Rocket your electrical business marketing in 9 minutes 👉🏼 HERE
🤔 Questions? Ask me on Instagram 👉🏼 HERE
🤝 Work with Alan 👉🏼 HERE
Duration: 00:07:44Adapt or Die: How AI Is Changing the Way Customers Find You | 98
Oct 18, 2025Got a lead today for my electrical business — looked normal, until I saw the link. It came straight from ChatGPT.
🚀 Rocket your electrical business marketing in 9 minutes 👉🏼 HERE
🤔 Questions? Ask me on Instagram 👉🏼 HERE
🤝 Work with Alan 👉🏼 HERE
Duration: 00:07:01Why you attract the wrong clients II | 97
Oct 10, 2025Electricians! This is a follow on from part one...
I got offered a “dream job” from a house flipper — until their coach told me what I should charge. Months later, the place fell apart.
This one’s about spotting red flags early, walking away from bad clients, and knowing your worth before someone else prices it for you.
🚀 Rocket your electrical business marketing in 9 minutes 👉🏼 HERE
🤔 Questions? Ask me on Instagram 👉🏼 HERE
🤝 Work with Alan 👉🏼 HERE
Duration: 00:10:35Why you attract the wrong clients | 96
Oct 10, 2025Electricians are you attracting tight ass clients? Learn to spot them, avoid them, and build a business around people who actually value your work.
🚀 Rocket your electrical business marketing in 9 minutes 👉🏼 HERE
🤔 Questions? Ask me on Instagram 👉🏼 HERE
🤝 Work with Alan 👉🏼 HERE
Duration: 00:06:59Nobody Trusts a W**ker: Cut the Jargon | 95
Oct 03, 2025Weasel words kill trust and loose jobs.
In this episode, I call out the corporate jargon and clichés that make electricians sound like wankers instead of humans. Cut the fluff, talk normal, and you’ll win more work — simple as that.
🚀 Rocket your electrical business marketing in 9 minutes 👉🏼 HERE
🤔 Questions? Ask me on Instagram 👉🏼 HERE
🤝 Work with Alan 👉🏼 HERE
Duration: 00:05:26Loose lips sink electrical ships... | 94
Sep 26, 2025Ever talked yourself out of soem electrical work by giving clients way too much detail?
I share why oversharing kills sales — from flights with Malaysia Airlines to lifting roof sheets on an oven install.
The key? Stop selling the journey. Sell the destination.
🚀 Rocket your electrical business marketing in 9 minutes 👉🏼 HERE
🤔 Questions? Ask me on Instagram 👉🏼 HERE
🤝 Work with Alan 👉🏼 HERE
Duration: 00:11:44Scam Directories: Don’t Waste Your Cash | 93
Sep 18, 2025Got another “exclusive directory” email? Don’t take the bait.
In this episode, I share the scam, the red flags, and how I got stung myself years ago. If your business is listed on page six of Google, you’re not getting leads — you’re getting robbed.
🚀 Rocket your electrical business marketing in 9 minutes 👉🏼 HERE
🤔 Questions? Ask me on Instagram 👉🏼 HERE
🤝 Work with Alan 👉🏼 HERE
Duration: 00:05:36When is the right time to start your electrical business? | 92
Sep 13, 2025Starting your own electrical business is never about the “perfect time” — because it doesn’t exist.
In this episode, I break down why overthinking kills momentum, what the midwit theory teaches us, and how to actually prepare so you can take the leap with confidence.
🚀 Rocket your electrical business marketing in 9 minutes 👉🏼 HERE
🤔 Questions? Ask me on Instagram 👉🏼 HERE
🤝 Work with Alan 👉🏼 HERE
Duration: 00:12:12When is a lead actually dead? | 91
Sep 09, 2025Clients don’t run on your timeline. Just because someone ghosts you for weeks or even months doesn’t mean the lead’s dead.
In this episode, I share a story that proves why follow-up systems matter — and why “no” is the only real end of the line for your electrical business.
🚀 Rocket your electrical business marketing in 9 minutes 👉🏼 HERE
🤔 Questions? Ask me on Instagram 👉🏼 HERE
🤝 Work with Alan 👉🏼 HERE
Duration: 00:07:04It doesn't take much to be a stand out electrician | 90
Sep 04, 2025I share three stories highlighting the power of responsiveness, quality service, and reliability. Learn how small jobs can lead to bigger opportunities and how cheap shortcuts hurt your reputation.
🚀 Rocket your electrical business marketing in 9 minutes 👉🏼 HERE
🤔 Questions? Ask me on Instagram 👉🏼 HERE
🤝 Work with Alan 👉🏼 HERE
Duration: 00:08:36I quoted against 68 other electricians | 89
Aug 29, 2025I got an email this week that looked like a golden ticket... but I’ve seen this game before. What feels like opportunity is often just builders fishing for numbers, burning sparkies’ time and money. This episode is a reality check on where your quotes are really going.
🚀 Rocket your electrical business marketing in 9 minutes 👉🏼 HERE
🤔 Questions? Ask me on Instagram 👉🏼 HERE
🤝 Work with Alan 👉🏼 HERE
Duration: 00:11:11Burst the BUSY electrical illusion | 88
Aug 22, 2025Being flat out doesn’t always mean making bank. Too many sparkies hire staff without systems, scale chaos, and end up with more stress + less profit.
In this week’s pod I spaek the “busy bubble” — why being busy is NOT the same as being successful, and how to actually build a business that gives you profit and freedom.
🚀 Rocket your electrical business marketing in 9 minutes 👉🏼 HERE
🤔 Questions? Ask me on Instagram 👉🏼 HERE
🤝 Work with Alan 👉🏼 HERE
Duration: 00:16:23Bonus: Fly Business Class to Europe for $600 | 87
Aug 19, 2025Bonus episode helping you point hack your business to complement your Lifestyle.
American Express - Platinum Referral LINK
American Express - Expolrer Referral Link
🚀 Rocket your electrical business marketing in 9 minutes 👉🏼 HERE
🤔 Questions? Ask me on Instagram 👉🏼 HERE
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Duration: 00:13:53Where focus goes, energy flows | 86
Aug 16, 2025The biggest trap electricians fall into: wasting time on logos, slogans, and button colours instead of what actually makes money. If you’re stuck in distractions, this episode will snap you back on track.
Get on the list 😉 HERE
🚀 Rocket your electrical business marketing in 9 minutes 👉🏼 HERE
🤔 Questions? Ask me on Instagram 👉🏼 HERE
🤝 Work with Alan 👉🏼 HERE
Duration: 00:08:40Missed Calls, Lost Jobs – How a VA Solved It All | 85
Aug 08, 2025I’ve run my electrical business stress-free while travelling - thanks to virtual assistants. In this episode, I share exactly how I use VAs for phones, admin, and lead management, plus my simple system for training them. You’ll also hear my “Three-Lancer Technique” for finding the perfect VA without wasting time or money.
The Electricians Virtual Assistant FINDER DOC
🚀 Rocket your electrical business marketing in 9 minutes 👉🏼 HERE
🤔 Questions? Ask me on Instagram 👉🏼 HERE
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Duration: 00:12:28BONUS: Spark Your Interest Podcast with Josh Ford | 84
Aug 06, 2025Check out Fordie's stuff below ⬇️
Spark Your Interest podcastLock out and Live======
🚀 Rocket your electrical business marketing in 9 minutes 👉🏼 HERE
🤔 Questions? Ask me on Instagram 👉🏼 HERE
🤝 Work with Alan 👉🏼 HERE
Duration: 01:03:10Are BNI Groups for you? | 83
Aug 01, 2025Show Notes:
BNI can open doors, but not always the ones you want. Here’s my honest take after attending a few meetings and why most of those cards end up in the bin.
🚀 Rocket your electrical business marketing in 9 minutes 👉🏼 HERE
🤔 Questions? Ask me on Instagram 👉🏼 HERE
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Duration: 00:12:11The Trojan Horse Method | 82
Jul 25, 2025You might hate those low-paying EV charger installs for your electrical business. but what if they’re your Trojan horse?
Don’t just do the job - do it smarter.
🚀 Rocket your electrical business marketing in 9 minutes 👉🏼 HERE
🤔 Questions? Ask me on Instagram 👉🏼 HERE
🤝 Work with Alan 👉🏼 HERE
Duration: 00:08:02How Important is your sparky business name? Everything. | 81
Jul 19, 2025Picked the wrong name for your electrical business - regret it?
You’re not alone... I’ve done it twice. Here’s why it matters more than you think and how to fix it without starting over.
🚀 Rocket your electrical business marketing in 9 minutes 👉🏼 HERE
🤔 Questions? Ask me on Instagram 👉🏼 HERE
🤝 Work with Alan 👉🏼 HERE
Duration: 00:08:19How a painter stole my electrical work! | 80
Jul 11, 2025I lost my best client over a painter’s poor decision—and it still stings. This episode’s about handling client relationships, especially when things go south, and why staying top of mind after a client moves is critical for your business. Don’t let a great client forget your name just because they changed address.
🚀 Rocket your electrical business marketing in 9 minutes 👉🏼 HERE
🤔 Questions? Ask me on Instagram 👉🏼 HERE
🤝 Work with Alan 👉🏼 HERE
Duration: 00:10:09Electricians - Get your time BACK! | 79
Jul 04, 2025Time’s the one thing you can’t buy back. In this episode, I break down two recent jobs that reminded me how much time tradies waste—and how to stop it. From admin hacks to VA delegation, this one’s all about taking back your day.
How to find and hire a Virtual Assistant - https://simplifiedsparkyva.carrd.co/
🚀 Rocket your electrical business marketing in 9 minutes 👉🏼 HERE
🤔 Questions? Ask me on Instagram 👉🏼 HERE
🤝 Work with Alan 👉🏼 HERE
Duration: 00:17:09Do clients think what you think? | 78
Jun 27, 2025Ever stuffed up a job and thought it was game over? I’ve been there—more than once. In this episode, I share how fixing my own screw-ups turned pissed-off clients into loyal ones.
🚀 Rocket your electrical business marketing in 9 minutes 👉🏼 HERE
🤔 Questions? Ask me on Instagram 👉🏼 HERE
🤝 Work with Alan 👉🏼 HERE
Duration: 00:12:52My EOFY tax f#$k up! | 77
Jun 22, 2025EOFY is here, and I’m sharing a few hard-earned lessons from my own electrical business. From costly mistakes to smarter money moves – this one might just change how you handle tax time.
🚀 Rocket your electrical business marketing in 9 minutes 👉🏼 HERE
🤔 Questions? Ask me on Instagram 👉🏼 HERE
🤝 Work with Alan 👉🏼 HERE
Duration: 00:09:12How I got my suspended Google Business Profile Back | 76
Jun 18, 2025After nearly two months in the dark, my Google Business Profile is finally back—but it came with a few hard lessons. I break down what went wrong, how I got it reinstated, and what you need to know to avoid the same headache.
🚀 Rocket your electrical business marketing in 9 minutes 👉🏼 HERE
🤔 Questions? Ask me on Instagram 👉🏼 HERE
🤝 Work with Alan 👉🏼 HERE
Duration: 00:13:50Are your eggs in one basket? | 75
Jun 13, 2025Ever had your golden goose stop laying eggs? In this episode, I talk about the danger of relying too heavily on one source of work and how I kept my business afloat after losing Tesla leads, a lighting store, and my Google profile—all in a short span. If you’re putting all your faith in just one builder or source, you need to hear this.
🚀 Rocket your electrical business marketing in 9 minutes 👉🏼 HERE
🤔 Questions? Ask me on Instagram 👉🏼 HERE
🤝 Work with Alan 👉🏼 HERE
Duration: 00:09:04Cheap refer cheap! | 74
Jun 06, 2025This week, I’m unpacking why starting out with mates’ rates and cheap jobs can come back to bite you. If you're an electrician trying to build a real client base, this one’s all about charging properly from day one and avoiding the trap of working for free.
🚀 Rocket your electrical business marketing in 9 minutes 👉🏼 HERE
🤔 Questions? Ask me on Instagram 👉🏼 HERE
🤝 Work with Alan 👉🏼 HERE
Duration: 00:08:09Google Business Profile Suspention Part II | 73
Jun 04, 2025One month deep into a Google suspension—and it's been a ride. In this episode, I break down what’s happening behind the scenes and why your business listing is worth more than you think.
🚀 Rocket your electrical business marketing in 9 minutes 👉🏼 HERE
🤔 Questions? Ask me on Instagram 👉🏼 HERE
🤝 Work with Alan 👉🏼 HERE
Duration: 00:11:58The Simplified Sparky Marketing Mentorship | 72
May 31, 2025The time has come. Many have asked. It's here.
1. Click This IG Link - https://www.instagram.com/_alan.collins/
2. Send me a DM with the word 'Winner'
🚀 Rocket your electrical business marketing in 9 minutes 👉🏼 HERE
🤔 Questions? Ask me on Instagram 👉🏼 HERE
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Duration: 00:10:28AI is too undercooked to trust for Electricians | 71
May 29, 2025In this episode, I break down why AI is still undercooked and not ready to run your electrical business solo. From glitchy software to robotic phone answering, I share what’s working, what’s not, and how to use AI without getting burned.
🚀 Rocket your electrical business marketing in 9 minutes 👉🏼 HERE
🤔 Questions? Ask me on Instagram 👉🏼 HERE
🤝 Work with Alan 👉🏼 HERE
Duration: 00:10:23Smoking Hope! | 70
May 22, 2025Sparkies - Sick of being sold the dream?
1 Million in profit and 10 staff in one year 🤥.
🚀 Rocket your electrical business marketing in 9 minutes 👉🏼 HERE
🤔 Questions? Ask me on Instagram 👉🏼 HERE
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Duration: 00:06:56You’re not a charity - charge for warranty callbacks! | 69
May 17, 2025Sick of eating costs for every warranty job for your electrical work?
In this episode, I talk when to charge and when to wear it - and how to make warranty work profitable. Whether you're a sparkie or any hands-on tradie, this will change the way you handle call-backs.
Tune in from the streets of Japan, ASMR and all.
🚀 Rocket your electrical business marketing in 9 minutes 👉🏼 HERE
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Duration: 00:07:05I LOST 539 Google reviews for my electrical business overnight! | 68
May 08, 2025Too many of you are building your electrical business on rented land — and Google just reminded me the hard way.
🚀 Rocket your electrical business marketing in 9 minutes 👉🏼 HERE
🤔 Questions? Ask me on Instagram 👉🏼 HERE
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Duration: 00:11:08How a Greedy Mistake Cost Me an Electrical Goldmine | 67
Apr 28, 2025How one greedy invoice cost me thousands in lost referrals — and how electricians can avoid burning bridges with both clients and mates.
Learn why short-term thinking kills long-term success and how protecting relationships is the smartest marketing move for any electrician serious about building a profitable business.
🚀 Rocket your electrical business marketing in 9 minutes 👉🏼 HERE
🤔 Questions? Ask me on Instagram 👉🏼 HERE
🤝 Work with Alan 👉🏼 HERE
Duration: 00:08:13Discounts and D-Grade Clients. | 66
Apr 22, 2025Cutting your Electrical quote by 20% might feel like a small move—but you’re actually slashing your profit in half. In this one, I break down the real cost of discounts and share how to price jobs without shafting yourself. If you’re dropping your pants to win work, listen to this first.
🚀 Rocket your electrical business marketing in 9 minutes 👉🏼 HERE
🤔 Questions? Ask me on Instagram 👉🏼 HERE
🤝 Work with Alan 👉🏼 HERE
Duration: 00:07:29Are You Marketing for Electricians or Leads? | 65
Apr 18, 2025Electricians! Are you marketing to your future clients—or your crew? If your Insta feed is full of switchboards and under-house shots with no explanation, you’re doing it wrong. This one’s about shifting your mindset and making content that actually pulls in work—not just likes.
🚀 Rocket your electrical business marketing in 9 minutes 👉🏼 HERE
🤔 Questions? Ask me on Instagram 👉🏼 HERE
🤝 Work with Alan 👉🏼 HERE
Duration: 00:08:19Plain Flyers? | 64
Apr 11, 2025Sparkies! Flyers aren’t dead - just redesigned. In this episode, I break down a trend I’ve seen land in my own mailbox: casual, “handwritten” notes paired with fridge magnets. It’s simple, clever, and it’s working. Might be time to ditch the glossy brochures.
🚀 Rocket your electrical business marketing in 9 minutes 👉🏼 HERE
🤔 Questions? Ask me on Instagram 👉🏼 HERE
🤝 Work with Alan 👉🏼 HERE
Duration: 00:05:59Frictionless Payments - Pass Card Fees! | 63
Apr 08, 2025Electricians get paid quicker, and pass the card fees.
Are you making it too hard for clients to pay you? In this episode, I break down how to remove payment friction using tools like ServiceM8 Pay, PayID, and card options.
- Servicem8 Sign Up Offer
- Servicem8 Pay Setup
🚀 Rocket your electrical business marketing in 9 minutes 👉🏼 HERE
🤔 Questions? Ask me on Instagram 👉🏼 HERE
🤝 Work with Alan 👉🏼 HERE
Duration: 00:07:09The three types of websites you need to know | 62
Apr 04, 2025Electricians. Not all websites are built equal. In this episode, I break down the three types—service-style, profile-style, and ad landing pages—and which suits your business best. Stop expecting one site to do it all. Pick the right tool for the job, and convert more leads.
Squeeze page 👉🏼 Link HERE
🚀 Rocket your electrical business marketing in 9 minutes 👉🏼 HERE
🤔 Questions? Ask me on Instagram 👉🏼 HERE
🤝 Work with Alan 👉🏼 HERE
Duration: 00:05:49We reflect our teachers | 61
Apr 01, 2025Most sparkies speak to clients like they’re other tradies—and it’s costing them work. In this episode, I unpack how the school system messed with us, and how that same mindset is hurting your marketing. Learn how to dumb down your quotes (in a good way), speak your client's language, and win more jobs.
🚀 Rocket your electrical business marketing in 9 minutes 👉🏼 HERE
🤔 Questions? Ask me on Instagram 👉🏼 HERE
🤝 Work with Alan 👉🏼 HERE
Duration: 00:05:26Chasing Shiney Objects! | 60
Mar 26, 2025Electricians!
Stop chasing shiny objects! Whether it’s the latest software or some flashy AI gimmick, it’s easy to get caught up thinking it’s the magic fix for your business problems. The truth? It’s all bullshit. In this episode, I break down why doubling down on fundamentals and being lean with what you’ve got will always win over the next new thing. Listen in and get back to basics!
🚀 Rocket your electrical business marketing in 9 minutes 👉🏼 HERE
🤔 Questions? Ask me on Instagram 👉🏼 HERE
🤝 Work with
Duration: 00:05:24Should you Quote before you start? | 59
Mar 20, 2025Electricians!
Love a good backlash?
Instagram Post - https://www.instagram.com/p/DHK-PsuSsuk/
🚀 Rocket your electrical business marketing in 9 minutes 👉🏼 HERE
🤔 Questions? Ask me on Instagram 👉🏼 HERE
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Duration: 00:06:02Website Speed is Killing Your Leads... | 58
Mar 16, 2025Electricians!
Your website speed is costing you leads. If it takes more than three seconds to load, people won’t wait—they’ll go elsewhere. In this episode, I break down why a slow website = lost business and how to test and fix it fast.
🚀 Rocket your electrical business marketing in 9 minutes 👉🏼 HERE
🤔 Questions? Ask me on Instagram 👉🏼 HERE
🤝 Work with Alan 👉🏼 HERE
Duration: 00:03:55The way you make me feel... | 57
Mar 13, 2025Electricians.
A simple text made me want to drop $400 for a dinner...why? Words sell. In this episode, I break down how the right wording can make or break a sale and how you can use this in your electrical business to mske more $ without being pushy.
🚀 Rocket your electrical business marketing in 9 minutes 👉🏼 HERE
🤔 Questions? Ask me on Instagram 👉🏼 HERE
🤝 Work with Alan 👉🏼 HERE
Duration: 00:04:26The Silver Bullet Leads MYTH! | 56
Mar 09, 2025Electricians... Still looking for a quick fix to get leads? Hate to break it to you—there is no silver bullet. Leads don’t magically appear overnight. You need the right systems in place. In this episode, I break down exactly what you need to fix so leads come to you—not the other way around. If you’re serious about growing your business, listen in.
🚀 Rocket your electrical business marketing in 9 minutes 👉🏼 HERE
🤔 Questions? Ask me on Instagram 👉🏼 HERE
🤝 Work wit
Duration: 00:05:09Make Money Psychology | 55
Mar 06, 2025Electricians... Struggling to pay your tax bill? Feel like you’re working hard but not actually making money? You’re probably not charging enough—and this episode will shift your mindset on why you need to be making more. I break down hourly rates, tax, cash flow, and profit, plus the simple pricing changes that can guarantee you take home a proper wage. If you’re sick of scraping by, this one’s for you.
Chat GPT - https://openai.com/
🚀 Ro...
Duration: 00:09:42Billy Ocean's Media Placement | 54
Feb 27, 2025Are you marketing to the right people or just other sparkies? Billy Ocean’s team nailed their media placement—are you? Too many electricians waste time flexing online instead of targeting paying clients. Tune in to learn how to ditch the noise and put your message where it actually works.
🚀 Rocket your electrical business marketing in 9 minutes 👉🏼 HERE
🤔 Questions? Ask me on Instagram 👉🏼 HERE
🤝 Work with Alan 👉🏼 HERE
Duration: 00:04:57Sexy Sparky 69 vs Email | 53
Feb 21, 2025Electricians! Still using a Gmail address for your business? It might be costing you more than you think. In this episode, I break down why a professional email isn’t just a small detail—it’s a trust signal that can impact whether clients choose you or your competitor. Plus, I’ll show you how to upgrade your email without losing a single lead. It’s cheap, easy, and takes less than 30 minutes—so there’s no excuse! Tune in and level up your business.
Get my step-by-step process to set up your profes...
Duration: 00:04:33Anger Management for Leads | 52
Feb 14, 2025Ever dealt with a client who just felt like a waste of time? In this episode, I share two frustrating stories—one about a mystery address and another about an indecisive EV charger install—that taught me the power of spotting "beige flags" early. Knowing when to walk away saves you time, money, and a whole lot of headaches. Tune in to learn how to qualify leads better and avoid time-wasters.
🚀 Rocket your electrical business marketing in 9 minutes 👉🏼 HERE
🤔 Questions? Ask me on Instagram 👉🏼 HERE
🤝 Wo...
Duration: 00:07:13Online Forms - What works? | 51
Feb 09, 2025Instagram Post i spoke about - HERE.
Your website’s contact form can make or break your lead quality. Too little information, and you’ll waste time on tire kickers—too much, and potential clients will leave. Keep it simple but effective: include urgency, full names, job addresses, and clear call-to-action buttons like Get Your Quote Now. Most importantly, move your form to the top of your website so it’s the first thing visitors see—this small tweak can significantly increase your leads.
🚀 Rocket your
Hilti Vs Ozito Websites. What have you? | 50
Feb 04, 2025Too many sparkies treat their website like an afterthought, but it’s the tool that works for you 24/7. In this episode, I’ll show you how to make yours actually bring in leads—without wasting cash on ads. Plus, one small tweak that made a massive difference for my own business.
🚀 Rocket your electrical business marketing in 9 minutes 👉🏼 HERE
🤔 Questions? Ask me on Instagram 👉🏼 HERE
🤝 Work with Alan 👉🏼 HERE
Duration: 00:04:16Hand Written Notes are Genius! | 49
Feb 01, 2025Electricians.
A simple handwritten note can make you unforgettable. In this episode, I share a genius marketing move that costs almost nothing but wins repeat business and referrals. Listen in and try it this week!
🚀 Rocket your electrical business marketing in 9 minutes 👉🏼 HERE
🤔 Questions? Ask me on Instagram 👉🏼 HERE
🤝 Work with Alan 👉🏼 HERE
Duration: 00:04:12Podcast Rebrand & Lessons For You. | 48
Jan 24, 2025Tradies.. i've decided to focus on electricians.
🚀 Rocket your electrical business marketing in 9 minutes 👉🏼 HERE
🤔 Questions? Ask me on Instagram 👉🏼 HERE
🤝 Work with Alan 👉🏼 HERE
Duration: 00:05:56The Simple 3-Step Process to Boost Your Google Reviews | 47
Jan 17, 2025Google reviews are one of the easiest ways to build trust and win more jobs for your electrical business. But too many tradies overcomplicate the process. In this episode, I break down a simple, no-fuss, three-step system to get more reviews without fancy software or awkward begging. We’ll cover the best time to ask, how to follow up the right way, and a sneaky little trick to filter out bad reviews before they go public. If you want more five-star reviews (without the hassle), this one’s for you!
For...
Speed to Lead | 46
Jan 08, 2025Electricians. Ever wondered why some businesses win leads while others lose them? It’s all about speed, and in this episode, I’ll share how even a few minutes can make or break a deal. We’ll chat about easy ways to streamline your lead-handling game—think virtual assistants, templates, and clever automations that keep things running like clockwork. Plus, I’ll show you why a good voicemail greeting and a quick follow-up text can be your secret weapons for turning inquiries into high-paying jobs.
🚀 Rocket your electrical business marketing in 9 minutes 👉🏼 HERE
🤔...
Duration: 00:05:18Referral Partners - The Good & Bad! | 45
Dec 23, 2024Electricians... I explore the impact of referrals and how they shape your business, both positively and negatively. We discuss the importance of building genuine, human-to-human referral partnerships that align with your pricing and client expectations. You'll learn practical ways to set up systems for managing referrals, both online and offline. Hear how small, intentional efforts can create lasting, high-quality business connections.
🚀 Rocket your electrical business marketing in 9 minutes 👉🏼 HERE
🤔 Questions? Ask me on Instagram 👉🏼 HERE
🤝 Work with Alan 👉🏼 HERE
Duration: 00:08:56Stop playing around. Implement. Today. | 44
Dec 17, 2024Electricians, in this episode, I get real about the difference between learning something and actually doing it—because let’s face it, ideas don’t make you money, action does. I share how I’ve tackled procrastination, cut out the overwhelming noise of podcasts and social media, and focused on implementing just one thing at a time. Plus, I dive into a simple way to keep your clients coming back by staying in front of them without being pushy. If you’ve been putting something off, this is your sign to stop waiting and start doing!
*BONUS* 9 Ways in 9 days to 100k+ PROFIT 💵 | 43
Dec 09, 2024Electricians... Links below 👇🏼
🚀 Rocket your electrical business marketing in 9 minutes 👉🏼 HERE
🤔 Questions? Ask me on Instagram 👉🏼 HERE
🤝 Work with Alan 👉🏼 HERE
Duration: 00:01:21Missed Calls = Missed Work! Who's Picking Up? | 42
Oct 21, 2024Electricians. Who’s picking up your phone when you’re knee-deep in work?
In this episode, I dive into why answering your own calls might be costing you big time.
🚀 Rocket your electrical business marketing in 9 minutes 👉🏼 HERE
🤔 Questions? Ask me on Instagram 👉🏼 HERE
🤝 Work with Alan 👉🏼 HERE
Duration: 00:06:38How a $100 Brownie Led to $10K in Business | 41
Oct 12, 2024Electricians. In this episode, I share a story about how a small, personalized gesture—a simple brownie—led to $10,000 worth of work.
It’s all about staying top of mind with clients in creative, thoughtful ways. I talk about networking, building relationships, and how sending the right “ethical bribe” can make all the difference. Listen in to hear how I keep clients coming back with small but impactful gestures, and how you can do the same for your business.
🚀 Rocket your electrical business marketing in 9 minutes 👉🏼 HERE
🤔 Que...
Duration: 00:06:36Why Web Developers Aren’t Marketers | 40
Oct 04, 2024Electricians! The common mistake I see all the time—people hiring web developers expecting them to handle the marketing too.
Spoiler: they’re not the same thing. A web developer can give you a great-looking website, but without the right marketing and messaging, it won’t convert visitors into clients. I’ll share why you need a clear marketing plan before you build your website and how doing this can save you from wasting money on a pretty site that doesn’t perform.
🚀 Rocket your electrical business marketing in 9 minutes 👉🏼 HERE
🤔...
Duration: 00:05:34Call Out Fees...To Charge or Not to Charge | 39
Sep 27, 2024Electricians... Call-out fees or service charges in the trades industry.
I share strategies for presenting these fees in a way that clients understand and accept, and highlight the potential pitfalls of offering $0 call-out fees without properly accounting for the costs. Include personal insights and practical tips for staying profitable while keeping clients satisfied.
🚀 Rocket your electrical business marketing in 9 minutes 👉🏼 HERE
🤔 Questions? Ask me on Instagram 👉🏼 HERE
🤝 Work with Alan 👉🏼 HERE
Duration: 00:07:33Are You Ready For Google Ads? | 38
Sep 19, 2024Electricians!
In this episode, I’m discussing why Google Ads might not be the best option for small businesses starting out. I’ll cover how they work, the high costs of pay-per-click, and why they can quickly drain your budget if you’re not set up properly. You’ll hear real stories from tradies who pushy digital marketers have burned, and I’ll explain why focusing on organic marketing and building a strong online presence might be a better, more affordable strategy for long-term success.
🚀 Rocket your electrical business marketing in 9 minutes...
Duration: 00:10:34Spoonfeed Your Way to Better Client Reviews and Quotes | 37
Sep 13, 2024Sparkies.
In this episode, I talk about why making things easy for your clients—like spoonfeeding—can make all the difference. I share a real-life story of a gym missing out on reviews by creating unnecessary friction, and how you might be doing the same in your tradie business.
From using simple tools like QR codes for reviews to guiding clients step-by-step through quotes and invoices, it’s all about removing roadblocks. Tune in for quick, practical tips to streamline your client interactions and boost your business with less effort!
🚀 Rocket yo...
Duration: 00:04:46Authority Beats Price | 36
Sep 03, 20241. Follow me on Instagram - HERE
2. Get 9 Ways in 9 Days to 100k+ PROFIT HERE
3. Join my FREE Skool community HERE
Dog Bless 🐶
___
In this episode, I go into the concept of authority and why it's crucial for us as a tradie business.
I'll share a recent experience that reminded me how important it is to go beyond just competing on price and focus on building trust and credibility with our clients. I'll walk you through simple, actionable steps to estab...
Is it Really Quiet? Consistency is Key to Keeping Your Workflow Strong | 35
Aug 25, 2024Electricians!
In this episode, I’m getting real about the importance of consistent marketing for your tradie business. If you’re relying too much on a couple of builders and not staying on top of your marketing, you’re risking downtime and lost income. Marketing isn’t something you can set and forget; it’s like a muscle that needs regular exercise to stay strong.
I’ll share practical tips on how to keep your business thriving by consistently seeking out new opportunities, optimizing your online presence, and following up on leads. It’s all about staying...
Duration: 00:07:46Bill Shock: The Risk of NOT Quoting Before Starting Work | 34
Aug 15, 2024Electrician.
Ever been burned by not quoting a job upfront?
I’ve been there, and it’s a lesson you only need to learn once. In this episode, I share a personal story about a rookie mistake that cost me time, money, and a client’s trust. I’ll walk you through why quoting before you start is non-negotiable—whether it's for new or long-time clients. We’ll cover how to avoid "bill shock," build trust, and keep your reputation rock solid.
Don’t miss this one if you want to protect your business and kee...
Efficiency Over Emergency: How to Handle Client Panic Calls | 33
Aug 07, 2024Electricians!
I share how to handle client panic calls without dropping everything.
Learn from my experiences, like the time a client thought their electric car charger was on fire or when a light fitting was supposedly falling.
Discover practical tips for assessing situations quickly and avoiding unnecessary trips, saving you time and money.
🚀 Rocket your electrical business marketing in 9 minutes 👉🏼 HERE
🤔 Questions? Ask me on Instagram 👉🏼 HERE
🤝 Work with Alan 👉🏼 HERE
Duration: 00:07:06Look Professional, Get Paid Professional! | 32
Aug 02, 2024In this episode, I share a valuable lesson I learned from my soccer days under renowned coach John Caulfield: "When you look professional, you play professional."
I'll show you how this principle can transform your trade business. From cleaning your boots to polishing your business image, I'll reveal the small yet impactful details that can set you apart and help you command higher rates. Tune in to find out how to make sure your first impression is always a winning one.
🚀 Rocket your electrical business marketing in 9 minutes 👉🏼 HERE
...
Duration: 00:04:59Having Belief in Your Price! | 31
Jul 21, 2024Sparkies!
In this episode, we discuss why it's essential for tradies to charge what they're worth and not let clients dictate prices.
Learn why using bookkeeping software like Xero is crucial for tracking profit and loss, and get practical tips for setting firm, believable prices. Discover how to create a pricing system, understand your hourly rate, and ensure you're making a profit.
There's also a preview of an upcoming course and community aimed at helping tradies run successful businesses. Tune in for straightforward advice to help you succeed.
🚀 Roc...
Duration: 00:10:49Being more Memorable to your clients | 30
Apr 22, 2024Electricians!
In this week’s episode, we discuss how adding a touch of creativity can transform a simple purchase into a standout experience. We explore a unique online retailer that celebrates each order in a fun and memorable way, and we'll give you tips on how you can do the same for your business. Tune in to hear about the humorous email and the unique badge that made all the difference.
Curious about making your business more engaging? We'll break down effective strategies that help you connect deeply with your customers. You'll learn how to re...
Duration: 00:05:34What is the Cost of Not Investing in Marketing for your Business? | 29
Apr 15, 2024Electricians!
Are you treating your business expenditures as investments or just costs?
This shift in perspective, from seeing spending as a mere expense to viewing it as an essential investment, can fundamentally change how your business grows. We'll dive into the real impact of strategic spending, like revamping a website, which turned my own business around by significantly increasing leads.
Also, I'll share a personal story about the hesitation and ultimate decision to spend $ monthly on SEO, which despite initial doubts, proved essential for topping search results and pulling in quality leads. It's a...
Your Business will be Forgotten - Unless... | 28
Apr 08, 2024Electricians Will you be Forgotten!
I recount a funny visit to a barber in Cork City, Ireland, which turned into a lesson on the fleeting nature of connections, especially in service industries. I talk about how personal encounters and thoughtful marketing can keep you memorable in your client's eyes. From personal branding to effective email strategies, I share insights on maintaining meaningful connections. Tune in for a blend of personal stories and practical tips that might just change how you engage with others in your business and beyond.
Mailerlite: https://www.mailerlite.com/<...
Quote Conversion 101 and My $8.88 Rule... | 27
Apr 02, 2024Electricians!
I've been playing around with quotes - and this CONVERTS QUOTES.
Adding a twist to the usual numbers. Imagine not just quoting "$200" but giving it a little nudge to seem like you've done some serious math. It's a small change, but it feels more thoughtful like there's a story behind the number.
And there's this thing with the number 88 – it's not just a number for many in the Asian community; it's like a sprinkle of luck. Incorporating it subtly in quotes has been an eye-opener. It's about those tiny gestures th...
Data is Worth More than Gold! Are you Mining it? | 26
Mar 25, 2024Sparks ever found yourself in a pickle because a client's details were as sketchy as an Ozito drill?
Imagine the chaos of having 15 Susans in Summer Hill and not knowing which one owes you! It's the little things, like jotting down those crucial client details, that can save you so much stress.
In this episode, we discuss getting organised and extracting client details.
🚀 Rocket your electrical business marketing in 9 minutes 👉🏼 HERE
🤔 Questions? Ask me on Instagram 👉🏼 HERE
🤝 Work with Alan 👉🏼 HERE
Duration: 00:07:55Give an Inch, Take a Mile - Teasing the SALE | 25
Mar 18, 20241. Follow me on Instagram - HERE
2. Get 9 Ways in 9 Days to 100k+ PROFIT HERE
3. Join my FREE Skool community HERE
Dog Bless 🐶
___
In our latest episode, we explore the magic of small gestures in business, showing how a simple free sample or a minor service can open doors to bigger opportunities. Discover the strategy behind these acts of generosity and how they can significantly enhance customer engagement and satisfaction.
Where a small act of kindness can turn into a pr...
If you Confuse you Loose - How to Convert More Quotes | 24
Mar 11, 2024Sparkies, are you losing quotes?
In this episode, we delve into the art of simplifying technical jargon in quotes to ensure they're accessible to everyone, not just industry insiders. Have you ever received a quote full of terms that felt like a different language? We break down the essentials of crafting clear, understandable quotes that won't leave your clients puzzled. From the importance of the 'mom test' to the subtle art of adding descriptive language without overcomplicating, we cover how to convey value and clarity in your communications. Tune in to discover how to transform your quotes...
Cash Flow is King - How to Streamline Getting Paid FASTER | 23
Mar 04, 20241. Follow me on Instagram - HERE
2. Get 9 Ways in 9 Days to 100k+ PROFIT HERE
3. Join my FREE Skool community HERE
Dog Bless 🐶
___
Ever found yourself checking your inbox repeatedly, waiting for that payment to come through after a job well done?
Yeah, me too. It's a common glitch in the flow of business, and let's be honest, it can be pretty frustrating. In this episode, we talk automation and systems I've learned over the years to make...
It's STUPID to React Emotionally to Clients - Hear my story! | 22
Feb 26, 2024Electricians - On this week on the podcast, we've got some stories that'll make you think twice about the little things we often overlook.
Remember how we chatted about the magic of sign-writing on vehicles? Well, life threw us a curveball that proved its power most unexpectedly. It's one of those moments that make you appreciate the serendipity in business and life.
Ever caught yourself in a whirlwind of emotions over emails or text messages?
I'll share a personal tale that had my heart racing and taught me a valuable lesson about communication in...
The Brightside of Quote Rejection, Turning Lost Quotes Into Winning Strategies | 21
Feb 19, 2024Ever been asked to lower your price for a "quick" job or match an unreasonably low quote? You're not alone. I share firsthand experiences and insights on the importance of valuing your work, understanding your costs, and why saying no to certain jobs can be a blessing in disguise.
Discover the hidden costs of running a trade business that clients don't see and learn how to calculate your true hourly rate to ensure profitability, not just busyness. We also explore the psychology behind client expectations and how your branding and business presentation can influence the type of...
Duration: 00:09:34Parketing: The Impact of Professional Vehicle Signage | 20
Feb 12, 2024Sparks! In this episode, I delve into the world of vehicle wraps and their profound impact on your business's visibility and professionalism. I share my journey, from the rookie mistakes of a generic wrap to the strategic approach of leveraging every inch of your vehicle as prime marketing real estate. Join me as I discuss the dos and don'ts of vehicle signage, including the importance of clarity in messaging, minimizing clutter, and maximizing ROI. From design tips to finding the right professionals, I'll guide you through the process of transforming your work vehicle into a powerful marketing tool.
<...
Sell the Outcome, Not Just the Service or Product | 19
Feb 05, 2024Electricians In this episode, we speak days sell us the dream, not just the product—whether it's the ideal body from hitting the gym or the safety of a family car.
I got hooked by an ad for ratchet straps on Instagram. Not because I love straps, but because I wanted to avoid the disaster of ladders falling off my roof. It's all about the peace of mind, right?
We've applied this strategy to our marketing. By sharing real stories of lightning damage and showing what the device looks like, we've seen a huge uptick in...
Running your own race - STOP comparing your business and MARKETING to other Tradies | 18
Jan 29, 2024Electricians - In today's episode, we're veering off the beaten path with a tale of two cars in a foggy predicament that might just change the way you think about your journey. Ever found yourself following the crowd a bit too closely, only to end up in a, let's say, less than ideal situation? Yep, we've all been there—especially when charting the course of our ventures.
I speak of comparison and competition, sharing personal anecdotes and hard-earned lessons on why the key to success might not be what you think. It's not about the glitz, the gl...
Duration: 00:05:50