Empire Secrets of Digital Marketing with Mariana Henninger

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At the start of this year, I wanted to do something different. I decided to not think about resolutions.

I really felt like I was being called to think about WHO I need to become.

In this Empire Diaries episode, I’m sharing what’s actually guiding my decisions in 2026. Not a long list of goals, like basically every other year of my life and business.

But an actual identity shift that’s changing how I manage my time, my energy, and Brandmagnetic.

This episode was inspired by som...

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A few days ago, I was floating in turquoise water in the Bahamas — completely alone, no noise, no phone — and I said a prayer I’ve said many times before:

“God, you’re the CEO of my business. Show me the path.”

And one word came through so clearly it stopped me in my tracks.

Multiply.

Not hustle.
Not grind.
Not even grit — though I love that word deeply.
Multiply.

In this Empire Diaries episode, I’m taking you behind the scenes of the moment th...

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If you’ve ever stared at your own sales page and thought, “Something here feels… off,” you’re going to love this one.

In this conversation with sales page specialist Samantha Burmeister, I share the story of touring a house I genuinely liked… right up until the realtor casually repeated one tiny reason other buyers had passed. In an instant, I couldn’t unsee it — and Sam explains how our copy can do the exact same thing to dream clients when we overload the page with the wrong details or way too much pain.

We g...

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You know that moment when you finally hire someone… and suddenly your business feels real?

Kirsten Graham has watched that happen over and over again. One of her clients told her, “Now that I have a marketing VA 20 hours a week, I feel like a real business owner.” That’s the shift this whole episode is about — moving from “I should be able to do everything myself” to “I’m building something bigger than me, on purpose.”

Kirsten has been a business owner for 30+ years (real estate, mortgages, gyms, and now a VA + coaching comp...

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This is a tiny Thanksgiving love note from my almost-gone voice — because I couldn’t not pop in today and tell you how wildly grateful I am that you’re here, listening, building, still caring this much about your work.

I share why I’m choosing to believe that “2026 is already my favorite year ever” even while everyone’s talking about how hard it is to sell right now… and why I’m doubling down on Brand Videos as the bridge between skeptical buyers and real trust. If you’ve been circling my world and wondering...

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I sat down with my notebook convinced I had to build a big, complicated Black Friday funnel — bonuses, bundles, deadlines, layers… the whole thing.

But instead I did something uncharacteristic for Black Friday week:
I stopped.
I stepped back.
And I asked myself the question:

“What would feel both mindblowingly generous AND completely aligned?”

In this episode, I’m taking you behind the scenes my Black Friday Deals Week that kicks off on Monday and the unexpectedly easy decision that shaped the whole thing.

Inside thi...

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When Allie Bjerk got started, she didn’t wait for the “perfect” offer. She shipped a tiny one — fast. A simple low-ticket product, a clean page, and a clear promise. By breakfast, strangers had bought. By the weekend, she had proof: the idea worked.

In this conversation, Allie breaks down how that one small move reshaped everything — from validating ideas in days, to building a buyer journey that turns low-ticket yeses into sustainable scale. We talk timing, trust, and why you don’t need a massive launch to build real momentum — you need an easy first...

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This week felt like a LEVEL UP week inside the business. I finally got my first Brandmagnetic hoodie — and it instantly shifted something energetically. Like… THIS is happening. This is real. This brand is becoming a world.

Then — my first real ads campaign? 7.2 ROAS. 🤯
(And yes… total chaos with tracking… but still. Big moment.)

Inside this episode I’m sharing what I’m building for Black Friday, what I’m dialing in for my evergreen machine, and why I’m officially stepping into “content creator energy” instead of hiding behind backend setup.

This...

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Last year, Kelsey Silver watched a client make six figures in a single weekend — and not because she slashed prices.

The secret?
She treated Black Friday like a strategy, not a scramble.

In this conversation, Kelsey breaks down how to approach Black Friday week with intention — from crafting magnetic offers to understanding what your audience actually wants to buy — and how to make it feel aligned instead of exhausting.

We talk about what’s working right now, the biggest mistakes she sees course creators and coaches make every November...

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Last week, I caught myself doing *that* again — endlessly tweaking slides, rewriting emails, and convincing myself the funnel needed one more layer before it could work.

But then I stopped.

In this Empire Diaries, I’m breaking down exactly what I’m focusing on behind the scenes: the pieces of my new evergreen funnel (and pushing things out before they’re perfect), how I’m setting up my Black Friday Deals Week I’m SO excited about, and the mental reset that got me out of the “what if it’s not ready” loo...

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There is so much beige garbage in the online space, and it’s so easy to just produce content that gets lots in that sea of sameness.

But years ago, Lucy tossed a simple offer into a Facebook group: “Want help telling your story?”
One founder took a chance. Lucy wrote it fast, in her voice, not the internet’s — and the reply landed:

“I’ve had people write my story… no one’s ever captured it like this.”
That single line became market validation - and the start of Unicorn Messaging...

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I was sitting in front of my mic — coffee going cold, notes open — and suddenly I caught myself doing it again.

That quiet, sneaky voice had crept in:
“You should sound more polished.”
“Say it better.”
“Maybe just re-record.”

Five minutes later, I was spiraling — fixing my lighting, adjusting my tone, anything to delay hitting record.
And then… I stopped.

In this Empire Diaries, I share what happened next — the small moment that flipped me from doubting everything to saying what I actually needed to say.
And the three...

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What if your audience could find you without you dancing on Reels or posting 24/7? That’s exactly what today’s guest, Lena Christine of Lazy Girl Collective, is all about — using SEO and organic visibility strategies that actually work for coaches and course creators who are done with hustle marketing.

Inside the conversation:
 📌 Why SEO isn’t dead — and how it outperforms the content treadmill.
 📌 The “lazy” approach that gets you seen by premium buyers without burnout.
 📌 Practical steps to make your site and content discoverable (without becoming a techie).
 📌 How to use visibili...

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Early-morning coffee, quiet house — and a simple plan. I’m sharing exactly how I’m running Q4 in CEO mode: fewer moves, cleaner focus, and my kickass, life changing program that sells on autopilot (!!) If you’ve been juggling too much, this is your permission to choose less and finish more — and this is what I’m doing. 

What’s inside:
📌 Finally embracing “the janky first version” — ship now, refine later.
📌 10x > 2x + the 12-Week Year — why fewer bets create outsized wins.
📌 Evergreen launch + Black Friday “5 days of deals” — my exact Q4 focus.
📌 my TOOLS Time-bl...

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Think SEO is just keywords and backlinks? That’s cute.

Search has changed — and if you want to be found by LLMs like ChatGPT and Claude, not just humans on Google, it’s time to revisit how you show up online. I brought on Adam Chronister (founder of Enleaf and PR wizard in disguise) to break down what actually matters now — from website structure to PR cadence to how AI determines who’s trustworthy enough to recommend. He’s cracked the code in an interesting way for how to get you surfaced and recommended...

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Confession: I almost spent 20 minutes re-mounting my mic arm today… then I pressed record. This one’s a pep-talk and a plan — my new “I do not complain” mantra, why I’m siding with “trust first, offer second,” and how I’m building an evergreen engine with real urgency (plus why DIY courses aren’t dead — they’re just badly aimed).

Here’s what’s happening in the BTS of my business this week:

What’s inside:
📌 Trust-first vs info-first — what Dan Kennedy gets right and where I disagree.
📌 Evergreen, but real — bonuses, tags, s...

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If, like me, you’re hearing the theme song of Gilmore Girls play in your head (because I’m now falling asleep to it every night 😌, fall MUST be officially here 🍂 

I didn’t plan to take this much space this summer… but honestly – neeeeeded it.
Long beach days (some with my laptop, some without), speaking on stage in Cancun, and spending so much brain time on where Brandmagnetic is heading… I came out of the season with so much clarity and eeeeek more excited than I’ve ever been!

In this Empire Diarie...

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We don’t often think about it – but every time you ask someone a simple, throw away “How are you?” you’re missing an incredible opportunity to create a real connection. It’s so hard to build trust in a noisy, busy, scroll-past-you online space (and IRL), because we are so bombarded by so much. But you don’t need to shout louder. We just need to learn how to build real relationships (yes – ones that lead to not only true support but also sales and collaborations).

Ravi Rajani — keynote speaker, LinkedIn Learning instructor, and au...

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Pat Flynn is one of those rare “make it simple, make it doable” humans — Smart Passive Income, best-selling books, packed live events, and advice you can actually use by Tuesday.

In this episode, we get into Lean Learning — learn less, apply faster, let the numbers nudge your next move — so your work ships and sticks. We talk micro-mastery, retention-driven tweaks, and the kind of connection that turns casual followers into real fans. If you’re tired of the content hamster wheel, this is your gentler, smarter way out.

In this episode, we cover: Duration: 00:35:41

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This is the episode where I admit what’s been true for a while: I don’t want to crank out more content. I want to create more connections. So I’m simplifying—on purpose—and using AI in a way that makes my work feel more like me, not less.

Here’s what I get into:

📌 Evergreen > chaos. Why I’m centering the Brand Video System that reliably turns cold audiences into people who feel something.
📌 AI, the human way. How I’m using it to sharpen voice, speed up clarity, and scale...

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Let’s talk about the robot in the room.

In this episode, I’m sharing what I’ve been noticing lately in the wild world of AI — and why the solution isn’t to outsmart the algorithm or crank out more content.

It’s to go deeper into the one thing AI can’t replicate: emotional resonance.

Here’s what we get into:
📌 The reason AI content is starting to feel like tofu 
📌 Why being more you is the only thing worth optimizing for
📌 What emotional storytelling does that mac...

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Let’s talk about the stuff that actually moves the needle.

Not the new funnel, or the fancy redesign, or the perfect Instagram grid.

But the little invisible things you build behind the scenes — the stories you share, the way you follow up, the way your audience starts to feel something when they see your name.

In this episode, I’m walking you through the real work that built my brand and business, before any of it was polished or public.

If you’ve been feeling like you're d...

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This one’s different — I’m in the hot seat for a change on William Attaway’s Catalytic Leadership podcast..

I sat down with William Attaway on his podcast to talk about what I really believe creates trust with cold audiences, why your story matters more than your strategy, and the surprising reason your marketing might be falling flat (even if it’s technically “right”).

We also talked about what founders get wrong about visibility, the myth of being “everywhere,” and how to create marketing that moves people — even if you’re allergic to hype, c...

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This is your unofficial summer permission slip: it’s okay to slow down. Actually…. sometimes it’s THE smartest move you can make.

In this episode, I’m sharing what this summer feels like behind the scenes in my business. Spoiler: it’s not a summer of “visibility challenges” or packed calendars. It’s slower, softer, sandier and sunnier and way more focused than I expected.

Inside this episode:
📌 Why I’m shifting away from always building something new
📌 What’s feeling really good in my business right now (and what’s quietly phasing...

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You know those weeks where everything just feels... ok, no great? Sales, eh. Content, eh. Inbox, a digital hellscape. So I did what any emotionally stable entrepreneur would do: I considered the giant $100 Hulken bag I’ve been stalking for two years and spiraled into deep life reevaluation.

Somewhere between lugging groceries and my emotions, I landed on the 3 things that actually get my business back on track.

In this episode:

📌 How to regain the spark with your offers
📌 A sneaky sales tactic I stole from Heather Sager (by rewat...

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I recorded this episode while packing for a trip to Paris – this is one of the most important shifts I want you to make in your marketing.

We’re talking about why your origin story isn’t doing what you think it’s doing… and the smarter, more powerful way to use your story to create emotional connection (and get remembered).

In this episode:

📌 Why your origin stories are a waste of space
📌 The story structure I teach instead (and why connecting with your audience is not about you)
📌 What...

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Ever had everyone chime in with advice — and then one person comes along that asks ONE simple question,, but that one thing rearranges your brain?

That was Caryn Gillen for me. We were in a peer mastermind pod when I brought something vulnerable to the group. Most people (lovingly!) poured in advice. Caryn then asked, “What if you did none of those things, and focused on your one thing instead?

That one moment helped me recalibrate how I want to lead, show up, and trust myself. 

Caryn is a busin...

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This is one of those episodes I recorded just for me but I have a feeling it might hit for you too. I'm in the middle of a huge transition — and even though I’ve been in business for years, this feels like the early-days chaos I never actually experienced (but have seen so many others go through).

In this one, I’m talking through:
📌 What I’m learning from Alex Hormozi, Panda Express, and my own brain
📌 Why I’m pausing my most successful program
📌 The uncomfortable truth about pivoting a business...

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In this week’s solo riff, I’m packing up my camera gear and heading out for a client shoot — but first, flipping on the mic to share more of what I’ve been working on behind the scenes right now at Brandmagnetic.

The way my new sharpening focus is actually playing out, how I’ve had to rewire my mindset, and the moment I realized I’d trained myself a little too well to avoid distractions (!)…  even the ones I now need to embrace.

Inside this one:
➡ What 10x actually looks li...

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In this episode of Empire Diaries, I’m talking about something that’s been bubbling under the surface for weeks—and finally broke through like a loud, clear bell thanks to something Chat said to me.

It’s the kind of episode that feels a little scary to record. But it’s also the most me I’ve felt in a long time.

Here’s the gist: I’m making a shift, a pretty big one. I’m moving away from something I could scale… and choosing instead to follow the work that lights me...

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What if the best leadership strategy isn’t about strategy at all? In this episode, I sit down with Dr. William Attaway, a seasoned leadership coach who’s spent the last 30 years helping high-performers lead without losing themselves in the process.

It’s not a TED Talk or a laundry  list of hacks. It’s a conversation about what it really means to lead — with integrity, with intention, and from the inside out. But with a LOT of practical advice too (and laughs).

Here’s what we get into:
📌 Why you can’t lead a...

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his week’s episode is a little all over the place—in the best way. I’m talking about the shift I’ve been feeling in my business, the AI-generated content wave that’s making everything sound the same, and why I’m walking away from strategies that just don’t feel like me anymore.

Here’s what I get into:

📌 Why I’m doing less—and getting better results. I’m taking an intentional pause on the pre-launch marathons for now, no more building the thing while promoting the thing.
📌 The real reason I p...

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If your brand story sounds like a slow walk through your childhood or your “why,” this episode will be your loving wake-up call.

In this deep-dive with Xue Bravo on the Life and Business podcast, I untangle the very real difference between a brand story and an origin story and why most people get it completely backward. 

I’m breaking down how the right story, told the right way, collapses the trust timeline, shortens the sales cycle, and makes people say “yes” before you even get on the call. 

Here’s what...

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In this episode, multi-8 figure founder and advisor Kelly Roach and I sit down to talk about something we both care deeply about: building a business that scales but doesn’t feel like it’s steamrolling your soul in the process. 

We’re talking about conviction marketing, human-first funnels, and how to grow without relying on tired tactics or chasing trends.

📌 Why conviction marketing hits different. Kelly breaks down the 3 types of content you need (and which one most people completely miss).

📌 How to create trust at scale. Fro...

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This one’s personal. After running the Brand Videos Accelerator for years — and watching it help amazing business owners bring their message to life — I’ve decided: this is the last round I’ll ever run it. 

This episode is a full behind-the-scenes of the decision, what led to it, and what I’m stepping into next. (Spoiler: it feels really right and I’m so excited to be welcoming the last and BEST round right now!)

Here’s what I share:
📌 Why I’m sunsetting Brand Videos Accelerator—while it’s still successful. N...

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We’re always told trust takes 6–12 months to build. But honestly? That’s old advice. In this episode, I’m breaking down how you can make a cold audience trust you way faster—and why it doesn’t take a million posts, endless DMs, or a perfectly polished funnel.

Here’s what we get into:

How to create a ‘trust moment’ that hits instantly. No gimmicks. Just a real story, told the right way.

Why most marketing feels invisible right now—and how to stand out. Hint: it’s not about being louder...

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This episode is basically my “enough is enough” moment. The online space is loud, trust is low, and let’s be honest—people are tired of feeling like a number in someone’s sales funnel. So I’m sharing what I’ve been seeing, what I know isn’t working anymore, and what I believe is the future of marketing that actually feels good—for both you and your audience.

This one’s part pep talk, part wake-up call, and part love letter to anyone who wants to scale with soul. 

Here’s what I get int...

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So here’s the question I’ve been getting a lot lately: Is a brand video really worth it? And in this episode, I’m walking you through the actual ROI—the stuff that doesn’t just sound good on paper, but shows up in client wins, launch numbers, and those “holy sh*t, it’s working” moments.

This isn’t theory. These are real case studies from my own business and from clients who’ve used their brand video to build trust fast—and create a ripple effect that lasts way longer than one sales cycle.<...

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I got yet another email this week from a total stranger that touched my heart. He’d only JUST downloaded my freebie, watched my Brand Video, and—despite swearing off new programs—wrote: “Your funnel pulled me in… but it’s how you make me feel seen that’s rare.” He’s intrigued about joining the next round of the Brand Video Accelerator (doors open April 22).

In this episode, I’m spilling:
🔥 Why your “I hate how I look on video” fear is holding you back – and how to fight it
🔥 How a 3-minute video replaced 6...

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The other day I got this wild email I got from a total stranger. It completely made my day. 🥲

Shannon—a coach I’ve never met—watched my Brand Video and wrote me this novel about how it made her feel seen, understood, and just about ready to work with me. Cold lead? More like instant soulmates.

In this episode, I’m spilling:

✨ How a 3-minute video replaced 6 months of “grinding” on social media (RIP guilt trips on days I don’t have time to post)

✨ Why your “I’m not consist...

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You’re doing all the right things—getting people onto your list, showing up, staying visible… and yet, people are still falling off. They’re unsubscribing, disengaging, or just ghosting before they ever buy. 

Today, we’re talking about the “leaky bucket” problem—the hidden reason why so many business owners struggle to convert leads into loyal, paying clients.

In this episode, I cover:
>>  A major reason why your people unsubscribe (it’s not just inbox overload)
>>  How to create instant connection so they actually want to stick around
>>  Why constant...

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Two years into running my business, I’ve been reflecting on a big question: I’m incredibly PASSIONATE about what I do and I absolutely love what I do! But would I do this all over again if I knew how hard it would be?

One of the biggest revelations I’ve had since leaving my job at NBC to start Brandmagnetic is – entrepreneurship is not for everyone and it’s definitely NOT for the faint of heart. I’ve stopped telling people that “anyone can build an online business!”... I honestly believe that while anyon...

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Ever wonder why some people buy from you instantly while others hesitate forever? It’s not about having the best offer. It’s about trust—and most people are not building it the right way.

In this episode, I break down the 4 Trust Triggers—the four key things your audience needs to feel before they’ll ever say yes to you.

When you get these four things right, selling becomes so much easier—no more convincing, no more feeling salesy, just people wanting to work with you.

Oh, and heads up—I’m...

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So, it’s my birthday. 🎉 And instead of following the original podcast schedule, I wanted to hit record and share a raw, unfiltered look at what’s been going on behind the scenes in my business—because a LOT has been shifting lately.

In this episode, I’m diving into:

✨ How finding the right people has completely changed my business
✨The biggest shift in my messaging (and why it’s already paying off)
✨ Why I postponed my launch—and what’s coming next
✨ What it actually takes to build trust faster (and w...

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So, I finally got Rick Mulready on the pod, and let me tell you—we went deep into AI for online business. We’re not talking surface-level ChatGPT prompts –we’re talking custom GPTs, automation hacks, and the wild ways Rick is using AI to streamline EVERYTHING.

In this episode, we cover:

🤖 How CustomGPTs work (beyond the basics)

📚 The genius way Rick is turning books into personal AI coaches

🛠️ The biggest mistakes people make when using AI (and how to fix them)

💡 Why AI isn’t here to replace you—bu...

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There is an art to turning “blah” or “zombie AI copy” into “holy sh*t, I need to read this” copy. In today’s episode Marisa Corcoran shares her take on a Word Closet and Accessories Closet. They're as fun as they sound.

Here’s the good stuff we cover:

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There are some seriously stubborn myths floating around about Brand Videos, digital marketing, and what actually gets people to buy from you. Today I’m tackling a BUNCH of them.

Like…
🚫 “If I’m good at what I do, my work will speak for itself.” (Nope.)
🚫 “People don’t care about my story.” (They do. A lot.)
🚫 “All I need to do is post more on social media.” (Spoiler: Visibility alone isn’t enough.)

I also get into:
✨ Why your actual selling power has nothing to do with your framework
✨ The wil...

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So, I did something kinda wild—I finally mastered my bot. I got ChatGPT to write an email that sounded exactly like me. Scary accurate. Like, “did I secretly write this in my sleep?” level accurate. And honestly? I never thought I’d get to this point. AI didn’t replace me. It just learned from me. 

It got me thinking about a recent conversation I had with an AI expert who stressed the importance of protecting your IP from AI. 

But, truly… how important is our IP?? And isn’t all the knowledg...

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So many people feel so stuck on their origin stories. But here’s the thing—your audience doesn’t care about your resume. What they actually care about is how you make them feel. In this episode, I’m sharing why origin stories fall flat and how to shift to a brand story that gets people to say, “Wow, I trust this person.”

Here’s what we’re diving into:

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Okay, this week, we’re talking about the thing that can make or break your marketing: trust. You know how sometimes it feels like you’re putting in all this work, showing up everywhere, and it’s still not clicking with your audience? That’s why I’m obsessed with Brand Videos—they’re like this secret shortcut to connection. Plus, I’ll tell you how Maria Wendt’s success story is a case study in trust.

Here’s what I’m sharing:

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I had such a fun (and seriously insightful) conversation with Gemma Bonham-Carter, who’s been in the online business game since way before it was cool. She started by blogging her house renovations and launching her first course during nap times, to now building custom AI assistants and hitting 100K in launches like it’s nobody’s business. Gemma’s journey is proof that you can evolve and thrive in this space without losing your sanity – and making sure that you are building a business you ACTUALLY love.

Here’s what we got into:

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In this episode, I’m taking you inside my brain and my business as I completely rethink how I teach. The big idea: using AI—not just to make life easier, but to make getting results for my students so much FASTER. I’m sharing the wins, the experiments, and even a few doubts I have about this whole process.

Here’s what I dive into:

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In this solo episode of Empire Diaries, I’m sharing all the behind-the-scenes details of what’s been on my mind as the year winds down and we look ahead to 2025. From rethinking how I teach to setting big, exciting goals (hello, 100K launch!), I’m laying it all out for you.

Here’s what I dive into:

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Okay, so I had the BEST conversation with Inbal Claudio. She’s the talented lady behind the Like-Minded Collective and Founders Who Shabbat, and honestly, if anyone knows how to bring people together and make it feel amazing, it’s Inbal.

Here’s what we talked about:

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This week, I’m pulling back the curtain and giving you a real, unfiltered look at how I’m completely flipping my program upside down—thanks to AI. If you’re curious about how custom GPTs are reshaping the online course space (and making my life easier), you’re going to love this episode.

Here’s what I cover:

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Okay, let’s talk visibility—like, the kind that actually fits into your real life. In this episode, I’m chatting with Kelly Sinclair (aka the Fairy Brand Mother), and she’s got the easiest, most manageable way to start showing up more and getting noticed. Spoiler: it’s not about spending hours on Instagram or being glued to your laptop.

Here’s what we dive into:

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This week, this is what’s been happening in my business—and my life:

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In this episode of Empire Secrets, I got to nerd out with Wendy Breakstone about custom GPTs. Don’t know what those are? Don’t worry—neither did I until recently, and now I’m hooked. Think of them as your personal AI assistant but cooler because it’s programmed by you. (Also, it won’t send you weird texts at 2 a.m.) Here’s what we dished about:

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In this episode of Empire Diaries, I’m pulling back the curtain on my focus on a client-first business model and sharing the realizations that have reshaped my approach to growing Brandmagnetic. Overserving and overdelivering for my Brand Video Signature clients and Brand Video Accelerator students at the highest level, making sure they have exactly what they need to get the best results has been a massive priority for me in Q4. This has become more important to me – having deeper, more impactful client experiences – than growing the business more quickly. I want to build Brandm...

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In this episode of Empire Secrets, I’m chatting with copywriter Kim Kiel about new ways to look at Black Friday. While everyone else is shouting “SALE!” from the rooftops, Kim has refreshing ideas for how to connect with your audience without getting sucked into the Black Friday chaos.

Here’s what we talk about:

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In this episode of Empire Diaries, I’m sharing some behind-the-scenes on new tools, big shifts in my strategy, and a few lessons I’m learning as I go. Here’s what I cover:

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In this episode of Empire Secrets, I sit down with content strategist and podcasting expert Krystal Proffitt to talk about how to streamline content creation and leverage it for business growth. Krystal dives into her signature "Spider Web Strategy," a powerful approach for repurposing content across multiple platforms to maximize reach and impact. 

We also explore her PREP method—Plan, Record, Edit, Publish, and Market—that helps creators stay consistent and avoid burnout. Whether you're a seasoned content creator or just getting started, this episode is packed with actionable strategies for boosting engagement and g...

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Imagine this: It’s noon, and you’re done with work for the day. Like, really done. Leads are flowing in, sales are happening, and you’ve got your afternoons to yourself. What if you could actually pull that off?

Jerry lays out how it all works, how video podcasting might just be the key to growing faster and working less. 

“Modcasting” is about breaking a podcast into distinct modules, each serving a specific purpose:

1 - Growing an audience: Attracting new listeners with targeted content.

2 - Engaging specific se...

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In this episode of Empire Secrets (Empire Diaries), I share how I’m seeing my business in a completely new way. There’s been this shift! I’ve moved from the big, lofty financial goals – pressure and stress and anxiety – to something deeper, a lot more meaningful. And I’m embracing what will be my new word for 2025 (or two, really) “unshakable joy.” I share so much more in the episode!

I’m also right in the middle of planning Amy Porterfield’s Brand Video—it’s a big project, tight deadlines, lots of moving pieces!! 

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We often misunderstand the role of Virtual Assistants (VAs). Today I chat with self-proclaimed “jill-of-all-trades when it comes to digital marketing and techie skills” Emily Reagan about everything from defining the difference between a general assistant and a specialized marketing VA, all the way to the importance of real-time feedback loops during launches. 

We also cover:
- Clarifying roles and responsibilities
- Specialization over generalization
- Onboarding and SOPs
- Hiring for the long term, not just the launch
- Investing in skilled (vs. low cost) help
- Cap...

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So, imagine this...

You’ve been in the digital space for years. You’ve built the funnels. You’ve crafted the email sequences. But something’s missing. It’s not just about making more sales. It’s about... connecting with your people.

In today’s episode of Empire Secrets, I sit down with my gal pal Laura Kendrick, a UX launch copywriter who agrees with me – we need to bring the humanity back into digital marketing. We laugh, we riff on what it’s like to navigate in-person digital marketing events, and at one point...

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This week, two stories about transformation. Nadia Murdock and Casey Davidson—both coaches who wanted to stand out and build an emotional bond with their audiences. They start on separate paths, each trying to connect with their audiences, to say something meaningful, to make an impact. But something's missing. So they take the plunge to create a Brand Video.

In this episode, I go deep with Nadia and Casey, both Brand Video clients, to talk about how creating a Brand Video wasn’t just about getting their message out there—it was about crafti...

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You’re gearing up for a launch, and the pressure is builing… But what if no one’s ready to buy? In this episode of Empire Secrets, Mariana talks with anticipation marketing expert Brenna McGowan, who believes the real magic happens way before the launch. Brenna shares how building buzz early not only reduces stress but also attracts the right clients—people who are excited and ready to say yes.

Mariana also reflects on her own experience as a student in Brenna’s program, sharing how it brought her clarity and confidence, making the launch...

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Ever wanted to know exactly what a Brand Video was and HOW to keep people engaged? Why does your audience care about your story? DO they care?
What is the role of visuals in a Brand Video and how can you use them MOST effectively to drive emotions?

I answer all of these questions in today’s episode!! I explain that a brand video is a 2-4 minute video that tells the story of who you are and emotionally connects with your audience. The purpose of a brand video is to create an...

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So, imagine this: you're an entrepreneur. You've worked hard, you've built something, and now people are noticing. But here's the thing—something's not quite right. Leads are coming in, but like water through a sieve, they're slipping away. Why? What is this "leaky bucket" dilemma that so many face?

In this episode of Empire Secrets, we dig into this puzzle. We start from the beginning—the very first moment a potential customer finds you. How do you make that moment count? It's not about the flashy lead magnet or the meticulously crafted welcome sequ...

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You’re scrolling through a website, looking for something—anything—that grabs your attention. Then, out of nowhere, you stumble upon a story (or bits of words) that doesn’t just speak to you—it pulls you in. You can almost feel the texture of the words, the microspecificity is INSANE. It’s talking to you as if it WERE you. You’re no longer just reading; you’re experiencing.

In this episode of Empire Secrets, we sit down with Zafira Rajan, a master of what we call sensory storytelling. Zafira isn’t just any copywrite...

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Here’s what’s up: I LOVE summer, so business looks slightly different these days (insert sun emoji). 
Instead of hustling like crazy, I’m taking time to slow down and really embody my word for this year — being INTENTIONAL. Incredibly intentional about what I’m spending my time on, and what will really get me BIG results for my time.

Dropping this new episode of Empire Secrets (the Empire Diaries series) — and sharing what I’m obsessed with right now, what I know I need to fix in my business, and what I’m really...

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When it comes to being seen – there’s the regular way of doing things… (insert yawn) and then there’s ninja. 

This year if you’re not standing out and being memorable, your business is going to be forgotten. And you need to be leveraging networking that actually works (through giving FIRST) to expand your audience, and grow even more powerfully and effectively. 

If you are the kind to shy away from meeting new people (even though you know you need to!), this episode is for you!

I loved chatting wit...

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“Better makes BIGGER but bigger does not make better”

I came across a reel from Hormozi this week that shared this message — and it slapped me like a gentle glove in the face. I’ve been reframing the next month ahead of the doors opening for my Brand Video Accelerator program - and this is what I needed to hear. 

What if instead of focusing ALL my efforts on visibility and list growth, I doubled down on making the program actually 10x BETTER - not just bigger? How can I make the way I...

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If you’re on the brink of burnout (or always afraid it’s right around the corner) then you won’t want to miss my chat with Jordan Gil aka @systemssavedme.

Jordan went from a big team, multi-7 figure business to shutting it all down – and focusing on micro-tools. But the real awesomeness is in the backstory of how she ran her previous business, and how she’s running this one.

We also talk about:
* Adding humanness (!) to animations
* The magic behind VIP Days
* How to manage it all
<...

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What does it take to stand out in a saturated market?

In this episode recording of a recent Masterclass, I’ll show you how to leverage your unique brand story to create deeper connections and create an asset that does the heavy lifting for you to drive sales on autopilot.

I also cover:

* How to hijack deep sales psychology to increase sales 
* The superpower of storytelling for conversions 
* How to create an emotional connection with cold audiences - FAST
* The framework for using your unique story to b...

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Comment “47” and I’ll DM you the link to this episode!  

I read a Forbes article a while back all about @laurabelgray and her 3 “Vs” that I have now gone back to probably more than 10 times and shared more times than I can remember. 

So this week, I snagged the brilliant copywriter, storyteller and “professional procrastinator” who’s also obsessed with her business for a chat on Empire Secrets. 

We laughed half the time! – and the other half, Laura breaks down how focusing on Volume, Visibility and Velocity helped her finally break int...

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On today’s episode, I talk about what’s been happening in Brandmagneticland lately:

- Pitching BIG STUFF and leaning into the work versus each specific result. If it takes 50 tries to get a big yes, we’re still doing it.
- My takeaways from @hormozi’s $100M Leads so far including my favorite quote: “It's amazing what you can accomplish if you don't stop once you start.” 
- It’s my favorite season and I’m taking intentional summer breaks (pool! beach! watermelon! reading! @emilypaulsen knows all about this) – still working but being p...

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Ever dreamed about creating a business that doesn't basically force you to burn out?

This week, I chat with my friend & online business coach for the soulful entrepreneurs Masha Goins aka the "dream midwife" about the  importance of reconnecting with your purpose and aligning it with your business FIRST, above all.

The key? Focusing on what brings you JOY.

She also talks about her strategy called "Launch and Chill", which prioritizes self-care and simplicity above all. Masha shares her own experience of building a business around her lifestyle and o...

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Sharing more BTS of my business this week, let's gooooo 💃🏼

* The pitch that could 10X my business (and how I did it)
* Teaching quick wins vs. shifting perspectives: which is stronger?
* Collecting more data: how to prove that a Brand Video is not just a "nice to have"
* I have a new website!
* How easy it is to write copy when you talk to your audience a LOT
* It's summer -- and I need to head to the beach ASAP! ☀️ 

Comment "44"  and I'll shoot you a link to this...

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When Marisa @dirty.copy sends an email, I literally rush to open it.

The seratonin is already flowing (I’m THAT) addicted - it’s become Pavlovian.

This girl writes hands down the BEST EMAILS ON THE INTERNET STREETS (rivaling @jenolmstead from @tonicsiteshop).

So like two girlies who get SUPER excited about good copy, we talk about:

➡️Her secret to crafting emails that people rush to open 
➡️ The art of storytelling in email marketing  Duration: 00:52:31