The Aaron Novello Podcast

Stop leaving $150,000 a month on the table because you are pitching the wrong solution. In this episode, we break down exactly how to convert home seller leads by mastering the art of diagnostic Real Estate Sales.

If you want to close more deals, you must stop acting like a car salesman and start acting like a doctor. Many agents fail because they don't know the difference between a cash offer vs traditional listing client until it is too late. We will teach you the specific Real Estate Scripts and psychology needed to uncover the seller's true motivation...

Stop asking "where are you moving?" and start getting the truth. In this episode, we reveal exactly how to qualify seller leads so you stop wasting gas driving to appointments that never list. If you’re tired of being shut down by defensive sellers, this surgical approach will fix your real estate cold calling and help you control the conversation from hello.

The "Clear the Room" method replaces outdated, pushy tactics with a diagnostic framework. We break down the precise questions to ask home sellers to uncover their true motivation, financial situation, and timeline—before you ever step...

Are you ready to stop just selling houses and finally build a team real estate agents fight to join? In this episode, I reveal exactly why I moved my business to eXp Realty and how this model allows you to stop trading time for money.

Most agents are stuck on a hamster wheel, but the eXp Realty Explained in this episode shows you the specific path to freedom. We break down the truth about eXp realty business model, creating a sustainable real estate agent exit strategy - the #1 realtor retirement plan, and how to secure your financial...

Stop chasing Expireds and start dominating the Silver Tsunami. In this epiosde, I break down the exact probate scripts for real estate agents that will help you secure listings without feeling like a "vulture." If you want to double your business, you need a lead source that is 100% market-resistant.

Most agents are terrified of Probate Cold Calling because they don't know what to say. I’m going to show you how to use "Tactical Empathy" to lower resistance instantly. You will learn how to get probate listings by positioning yourself as a helpful resource rather than just an...

Are you tired of losing time and money on overpriced listings that just sit on the market? Handling stubborn sellers is the hardest part of the job, but if you cannot master objections in real estate regarding price, you are essentially working for free. In this episode, we break down the "Polite Confrontation" method to help you align with sellers without validating their unrealistic expectations.

Most agents fail because they are afraid to tell a seller their price is too high. We show you exactly how to navigate this conversation using visual data to help sellers with...

If you want to discover the best ninja real estate rental tax strategy to keep 100% of your income, this episode is for you. We break down why being a standard real estate agent is a financial trap and how partnering up with real estate investors as an agent is the ultimate cheat code to freedom.

In this training, you will learn the exact expired listing scripts that turn angry sellers into clients by offering to take over their payments. This is not just about making more sales; it is about building generational wealth as a real estate...

Stop letting sellers "test the market" with your time and money. If you do not know the right questions to ask sellers during the pre-qualifying stage, you risk taking on dead inventory that never sells. In this listing mastery session, we reveal the exact real estate scripts top agents use to expose fake motivation and handle difficult objections before the contract is even signed.

Most agents struggle with overpriced homes because they are afraid to have the hard conversations about value. We break down a powerful listing presentation strategy that uses the "10 Homes" analogy to prove why...

Stop chasing dead ends. If you want to convert real estate seller leads consistently, you need a better process. In this episode, we break down the exact lead qualification framework you need to filter out unmotivated sellers instantly.

Most agents fail because they rush to the appointment without knowing the full picture. I am revealing the "Clear the Room" puzzle method, a step by step approach to pre qualify leads before you ever drive across town. Whether you are focused on real estate cold calling or handling inbound referrals, this strategy ensures you never work for free...

Stop using hope as a business strategy and fix your real estate marketing today. If you are frustrated with low inventory and expensive leads, this video reveals the exact blueprint one agent used to go from "living on a couch" to earning $350k a year. We break down the specific probate lead generation system that allows you to secure listings months before your competition even knows they exist.

In this training, you will learn how to sell an inherited or probate property faster by using a specific "Subject To Probate Approval" clause. This tactic allows you to...

Stop losing leads who try to brush you off by saying "just email me the info." In this live Cold Calling session, I show you exactly how to pivot that specific objection into a meaningful conversation. Many agents freeze up here, but with the right Real Estate Scripts, you can uncover their true motivation without being pushy.

This episode features a Real Estate Roleplay focused on the "Just send me info" objection, specifically within the niche of Probate cold calling. You will listen me coach an agent live on how to keep the conversation going by using "...

Stop buying garbage data and fearing the phone. If you want to master Probate lead generation and secure 6% listings, you need a strategy that actually works. In this episode, we break down exactly How to get probate real estate listings by bypassing expensive vendors and going straight to the source.

Most agents fail at Probate cold calling because they sound like "ambulance chasers." I am giving you my exact Probate leads script that opens doors with respect and empathy. We also cover the "Project Manager" method that makes you the obvious choice for Selling inherited property over...

Stop leaving your commission to chance. If you want to know how to win listings with an 87% success rate, you need a system that works before you even knock on the door. Implementing a strategic real estate pre listing package is the single most impactful way to build authority and trust before you arrive at the appointment.

In this episode, I break down the exact process used to dominate the market, shifting you from a salesperson into a trusted listing agent. We cover how to close a listing presentation by taking control of the room immediately and...

Are you an agent looking for high-value training to solve your greatest challenge: doing more deals? This training is the definitive guide for exp realty for new agents and experienced agents alike who need a superior support structure. We reveal how to move beyond short-term thinking and master the long game of wealth-building through a world-class Value Stack.

Top sponsors succeed by crafting a winning value proposition for your real estate team. This instruction is absolutely free and delivers the Real Estate Coaching you need to secure more business and master real estate agent attraction. We include...

Stop losing listings because you are arguing with the seller. In this Real Estate Roleplay, I demonstrate exactly how to handle pricing objections using the "Aikido" method so you can win the listing without fighting.

Most agents fail because they try to force the client to see their value, but true pros use the client's energy against them. In this coaching session, I am breaking down the specific Real Estate Scripts that replace the word "but" with "and" to keep the conversation moving forward. If you have been asking yourself "Should i take an overpriced listing?" the...

Tired of sellers saying they want to interview other agents? If you truly want to Dominate your neighborhood: stop losing listings to other agents, you need to take control of the conversation immediately. In this episode, we dive into a live Listing presentation role play to show you exactly how to close on the spot without being pushy.

Most agents freeze when they hear "I need to think about it." We teach you How to handle this objection i want to think about it by using simple "dagger questions" that flush out the truth. You will also...

Are your current real estate lead generation strategies actually working, or are you just hoping the market goes back to normal? If you are tired of chasing low-quality leads and fighting for scraps in a low inventory market, this video is the wake-up call you need.

The truth is, the "old ways" of finding business are broken. In this episode, we reveal why listings from traditional sources like expireds are drying up—and exactly where the new opportunity is hiding. We are talking about the Silver tsunami: a massive wave of inventory that most agents are too af...

Stop losing listings because you are trying to prove a point to stubborn sellers. In this episode, we break down specific pricing strategies real estate agents can use to win the price argument without fighting. If you want to master your listing presentation and learn objection handling that actually converts, this breakdown is for you.

Most agents struggle because they try to use logic to convince emotional sellers. Here, you will watch a real estate roleplay that shifts the conversation from "making statements" to asking the right self discovery questions. This is advanced real estate agent coaching...

Stop losing guaranteed commission just because the seller "has a friend in the business." If you want to know how to get 9 out of 10 sellers to sign a listing agreement, you have to stop asking for permission and start using the right "Order of Operations."

In this Real estate roleplay, Aaron breaks down the exact psychology needed to handle the "I need to talk to my friend/relative" objection. Most agents panic and let the seller walk away to "think about it," which usually results in losing the listing to a cousin with a license. Instead, you...

Most agents never break through their income ceiling because they are terrified of sharing their secrets. In this episode, I’m sharing the real life scaling stories that took our organization from 12 agents to over 289, and why true leadership requires you to do the exact opposite of what your competition is doing.

If you are struggling to make the transition from freelancer to business owner, it is likely because you are trying to do everything yourself. This video breaks down the scaling stories of how I helped my biggest competitors win, and how that "social currency" came ba...

STOP losing deals because you missed a call. This episode reveals the AI Receptionist system that fixes your Lead Conversion instantly. Learn how a AI Voice Agent works 24/7 to replace your manual admin work.

If you are tired of the "grind" and want to scale without hiring more staff, this interview explains exactly how to build a "Enterprise of One." We break down the shift from being a "doer" to a "director" by using Real Estate Automation to handle the heavy lifting. You will discover how ai agents for realtors can answer calls, qualify leads, and book...

Are you frustrated by the "lock-in" effect and urgently searching for other ways to look for probate leads that actually convert? In today’s real estate market, relying on traditional "Four Horsemen" leads like expireds is no longer enough. This video reveals exactly how to get listings when it feels like no one is selling. We break down a recession-proof system designed for the modern Listing agent who wants to stop chasing dead leads and start building a consistent pipeline.

Most agents struggle because they don't have the right Probate scripts for real estate agents or the em...

95% of agents are struggling right now, but you can survive a shifting real estate market. The secret is not luck; it is mastering lead generation for real estate using a hidden source: probate listings.

In this episode, I provide your ultimate market crash survival guide. We stop relying on expensive online leads and start searching probate court records to find motivated seller leads with high equity.

Most agents fail because they lack a system. I will teach you the exact probate cold calling approach that actually works today. You do not need to be aggressive...

What is the real job of a leader? If you think it's about the perks, you're missing the truth. This episode is the leadership training for real estate broker owners and aspiring leaders. We reveal the true leadership skills required for Leading a Real Estate Team. It’s not what you think.

True Real Estate Leadership is about mastering the "uncomfortable" tasks. In this talk, Aaron Novello debunks the myths and shows you how to be a great leader by focusing on what actually matters. Forget the "Bentley and private jet" myth; the real job is in th...

Is Zillow stealing your leads? It's the #1 fear for every Real Estate Agent after the Follow Up Boss acquisition. If you're using follow up boss with zillow leads, you need to understand what's happening to your Zillow data. This video is the Real Estate agent's plan for how to beat Zillow.

The truth is, Zillow is playing a long-term data game. They are building a "land assemblage" of all your tools—FUB, DotLoop, Showing Time—to centralize information. But this is where you win. You can't beat Zillow on data, but you can beat them with trust. This...

Stop getting shut down by probate leads. This Real Estate Roleplay is a masterclass in handling probate objections. If you're struggling with Setting Appointments and need to know what to say probate when you call a probate lead, this script is for you.

We've all heard it: "We're not ready," "It's too premature," or "The family hasn't decided." This isn't just another probate lead cold calling script; it's a completely new strategy. Instead of pushing for the probate listing appointment, this video teaches you how to stop selling and start offering value. This is the real secret...

What do you say when a seller hits you with, "I want a cash offer"? For a Real Estate Agent, this moment is a huge opportunity, not a dead end. This episode provides the exact Real estate scripts for prequalifying real estate leads and teaches you precisely How to pivot cash offer to listing. This one skill is the key to How to get more listings from leads you thought were lost.

Stop overthinking the process. This training simplifies everything. You'll learn the "3 Bucket System" for prequalifying real estate leads to see if they are a true...

Do you lose control when a seller wants to overprice? This episode is a masterclass in real estate objection handling. We give you the exact listing presentation scripts for how to handle pricing objections and get the signature. This Real Estate Roleplay will show you how to lead the conversation with confidence.

We've all been there. You've spent an hour building rapport and presenting a perfect Listing Presentation, and then the seller hits you with an objection that stops you cold: "I think my house is worth more," or "Let us think about it."

In...

Are your sellers stalling because they "heard rates are dropping"? This is the #1 conversation-killer in real estate right now. Mastering this single piece of real estate objection handling will not only save your current deals but will give you the confidence to get more. In this video, we give you the exact real estate scripts to handle the realtor interest rate objection with total confidence.

This isn't just another generic comeback. This is a masterclass in real estate agent training from Aaron Novello and Jose Luis Morales. They break down the why behind the what, so you...

It’s the seller objection that kills your momentum: "We want to interview one more agent." This episode is the ultimate real estate coaching on interviewing with other agents objection handlers real estate. Stop losing listings you deserve. We give you the exact script from a top realtors listing presentation that shows you how to close sellers motivated and get the contract signed today.

In this in-depth sales training session, Jose Luiz Morales gives Aaron Novello the exact, word-for-word Real Estate Scripts to handle this common seller objection. It’s not about being pushy; it’s about confid...

Are you a Real Estate Agent frustrated with leads that go nowhere? If you're wondering why my real estate leads are not converting, the answer is often a "long cash conversion cycle." This episode is the blueprint for generating leads how to find motivated sellers by focusing on Probate and Cash Offers so you can stop wasting time on leads that take 12 months to close.

The old model of being a "one-product" agent is broken. In this training, Aaron Novello and Aidelys share the exact Real estate scripts you need to confidently present the cash offer vs...

Tired of arguing with sellers over their home price? This is the real estate agent training you need. Stop the friction and learn a new Pricing Strategy that gets sellers to want to price their home correctly by guiding them to self-discovery.

This episode is more than just another listing presentation script; it’s a modern framework for presenting your real estate CMA report. We'll show you how to get sellers to price right by reframing the conversation, helping you interpret key real estate trends and pricing insights with them, not at them.

This is th...

What if you could turn that Expired Listing into passive Cash Flow? This episode is the Agent Investor guide to seller financing real estate. We show you how to buy rentals with no money and even break down how to get 0% interest seller financing.

This is not just theory; it's a real case study on how we took a property that sat for 80 days and turned it into a performing asset with $0 of our own money. We shatter the "closed mind" limiting beliefs that stop most agents from building wealth.

In this episode, you get...

Are you generating seller leads but failing to convert them? The truth is, your lead problem is actually a product knowledge problem. This episode gives you the real estate lead conversion script you’re missing, showing how we convert home seller leads that other agents give up on.

Most agents fail because they don't know how to handle complex deals. We break down why most real estate leads don't convert and show you how to master the tactics that win in a tough real estate market. Forget basic scripts; your true value is in your product knowledge ab...

Are you an Entrepreneur Couple trying to build an empire without the relationship falling apart? This motivational episode is the framework you need. So many Real Estate Couples become a "public success, but a private mess" because they aren't aligned on the things that truly matter.

This talk from Aaron Novello isn't just theory; it’s a real-world strategy to stop the friction and build a life of true wealth. The problem is that most people, especially a high-achieving Real Estate Agent, are taught to optimize for status and comfort. This forces you to stop trading time fo...

Stop going on listing appointments that crush your spirit. If you dread the pricing presentation, this video gives you the real estate scripts you need. You'll learn how to present a CMA using a powerful framework and finally understand how to do a cma real estate in a way that gets sellers to listen.

In this "tough love" real estate coaching session, Aaron Novello gives you the exact scripts to boost your real estate productivity and stop wasting time on unqualified sellers. Forget the excuses; it's time to master the "hard" conversations that get you paid.
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Are you fumbling your probate calls? This case study reveals what to say probate when you call a probate lead to finally get appointments, even when they say, "we're not sure." If your real estate lead generation efforts in probate are failing, this is the blueprint you've been missing.

We sit down with an agent who went from zero conversions to building 50% of his entire business from probate. He reveals the exact real estate scripts and systems he used to get 14 listings in his first year. Stop guessing and learn how to get probate real estate listings...

Are you being sold a lie about the brokerage business model? Before you think about starting a brokerage or building a real estate team, you must see the financial trap that most agents fall into. The traditional brokerage model is broken, and the recent Keller Williams private equity deal is the final proof.

In this episode, Me (Aaron Novello) and Jose Luiz Morales give you the "tough love" truth about the real estate industry's massive consolidation. Most agents, driven by ego, follow a path that leads to negligible 5-10% profit margins, massive overhead, and high liability. We...

Tired of losing easy listings? Stop letting sellers shut down your calls with "I'm taking a break." Learn exactly how to get expired listing leads in real estate by mastering the precise scripts and diagnostic framework demonstrated in this video. If your real estate lead conversion rate is stuck, this is the blueprint for your next step.

This episode is an elite masterclass featuring live Real Estate Roleplay and expert coaching on the two most critical seller lead sources: Expired listings and Probate. We not only give you the Expired Script fix, but we teach you the...

You’re a new agent with zero SOI and you need a system that actually works? 

This episode is the exact blueprint! Learn the Cold Calling Scripts Real Estate strategy that launched one agent from a college dropout with no contacts to earning $300,000 in just one month. We break down Keelan's shocking success, showing exactly how to get real estate listings as a brand new agent without spending thousands on weak leads. If you want to know how to make money quickly by focusing on high-intent sellers, keep watching. This isn't just theory; it's proven action.
Duration: 00:09:37

A crucial Real Estate analysis for agents! The Government Shutdown is a major headline, but is it the real threat? We cut through the noise on Closing Delays to expose how the Zillow Lawsuit and Zillow selling homes at a loss indicate an industry-wide power grab. This video is your agent strategy guide.

This comprehensive update for real estate professionals exposes the two biggest forces shaping the market right now. The first two minutes give you the facts on the us government shutdown explained simply: the immediate transactional risk is minor, centered on Flood Insurance reports and...

Tired of making only $35K net and working 7 days a week? This episode reveals the real estate wholesaling system top agents use to make $100K per deal—without relying on commission checks. Learn creative financing real estate strategies and the real estate agent secrets your broker won't teach you. Stop losing high-value deals and start building real income real estate wealth!

The traditional agent model is a low-pay trap. Learn how to approach leads as an investor and agent to close deals that traditional agents miss. Idalis breaks down her six-figure case studies ($108K wholesale, $127K flip) an...

The game-changing insight for scaling a real estate business without massive expense starts right here. Inside this mastermind recap, we expose how top operators use a radical real estate lead conversion strategy to 4X your real estate business volume using the Follow Up Boss system. You don't need to spend more on ads; you need to shift your focus from "salesperson" to real estate owner and implement the right systems.

This episode dives deep into the strategic levers that separate the million-dollar operations from the struggling agents. We reveal the secret of the Hybrid agent investor model...

Does your real estate follow-up sound desperate? Fix your commission breath and secure more listings using this proven, low friction real estate follow-up script. This is the ultimate masterclass on seller lead conversion and setting appointments with humility.

This training is designed for agents who are ready to stop chasing and start converting. Learn the exact conversation model that builds trust and eliminates the anxiety that ruins calls, turning cold leads into a booked listing appointment script every time. We specifically break down the powerful probate lead script for appointment and the logic you need to win...

STOP trading time for money! Learn How To Generate Leads That Scale Your Real Estate Business and finally break free from the agent hustle trap. This isn't just a episode; it's a fundamental mindset shift that proves the profitability of strategic lead investment. The core lesson is clear: the most expensive thing you can own is a closed mind, and relying on non-scalable lead sources prevents genuine real estate scaling.

We shatter the myth that you can't make money when you buy leads for real estate. This is the lead generation tutorial for beginners who are ready...

Tired of the endless hustle? This message from a top real estate coach who knows what it takes to escape realtor burnout is the hook you need! Aidelys shares her vulnerable story of working 7 days a week just to make six figures, only to realize the "chase" was never the path to real estate consistency. Her pivot—mastering core sales skills and finding her niche—is the key to a successful real estate business.

You can stop chasing leads and start building a stable, profitable business. This presentation is your introduction to how to find a specialty in r...

Feeling like you're working harder than a 9-to-5 without the results? This is the ultimate real estate agent coaching review from someone who was ready to quit real estate altogether. See how this coaching and mastermind group transformed his business into a source of time freedom and real success.

In this episode, you'll hear the real real estate agent success stories of people who went from spinning their wheels to achieving a 360-degree change in their business.

Discover how one real estate mentorship program changed everything for these agents. The frustration of being stuck is...

Are you a real estate agent feeling the real estate agent struggle? You're not alone. This real estate lead generation conversation reveals the truth about why old strategies are failing you. What if the problem isn't the market, but your strategy? In this episode, we expose the difference between getting inbound leads vs outbound leads and provide a powerful real estate marketing ideas to transform your business.

What you'll learn in this lead generation tutorial for beginners:

✅ Why outdated real estate prospecting is a drain on your time and resources.
✅ How to pivot from a la...

Are you tired of losing listings because of pricing? Discover how to present a real estate CMA and get the listing at the right price with our proven framework. In this Real estate objection handling roleplay, we break down the exact real estate scripts and Home pricing strategy you need to master the most challenging conversation at a Listing presentation.

This episode is a comprehensive CMA presentation guide for agents who want to confidently handle seller objections and secure listings at a sellable price. We'll teach you What to say at a listing appointment to reframe the...

What would you do if you were making over $850,000 a year but felt completely trapped? 

In this episode, we're sharing exactly what it takes to stop trading time for money and start building a truly leveraged real estate business. For any real estate professional looking to take their career to the next level, this is a masterclass in investing for beginners. You’ll discover why the biggest challenge isn’t generating leads, but knowing all the different solutions to every problem a seller might have. You'll hear about the power of an investor mindset and how to maste...

Ready to stop losing listings and start winning more business? In this real estate coaching session, you'll learn a powerful sales secret that will revolutionize your approach.

This episode is your guide to mastering the art of the listing presentation and will teach you how to close a listing appointment with confidence. Forget "blanket selling" your services; it's time to sell your value and prove you're the right agent for the job.

We'll teach you what to say and how to sell yourself as a real estate agent by using objective data to back up...

Have you ever wondered why 95% of real estate agents fail? It’s not because they aren't working hard. The #1 mistake is a flawed real estate strategy that's costing you deals. In this video, we'll reveal the truth about lead generation and show you how to convert real estate leads into listings and wholesale deals. You'll learn the superior real estate business model that allows you to monetize every lead and break the business plateau for good.

This isn't just about wholesaling; it's about a complete mindset shift that will help you get more listings by offering solutions yo...

If you're stuck at 20 deals, this episode is the blueprint you need for scaling real estate to 50 deals and beyond. Most real estate agents hit a production plateau because they lack a proper business structure. This episode will show you how to move from a solo salesperson to a true business owner by creating a detailed real estate accountability chart and implementing efficient real estate systems.

In this episode, you will learn:
✅ The key difference between an organizational chart and an accountability chart.
✅ How to identify the income-producing activities you need to focus on.
✅ Why a...

Are you struggling with objection handling at your listing appointments? This is the ultimate listing agent training to help you close more deals and get the contract signed. We’ll show you a proven strategy to handle the most difficult real estate agent objections and win the listing even when a seller wants to “interview other agents.”

In this training, you will discover how to simplify your entire listing presentation real estate strategy to get a signed listing agreement faster than ever before. You will also learn the powerful tactic of using a publicly available tool to win th...

Are you working harder than ever but not seeing the results you want in your real estate business?

In this powerful interview, we follow a compelling real estate agent journey of a young, ambitious agent who went from closing just 9 deals to being on track for 60 in a single year. This incredible success was not a result of luck, but a strategic shift in his business. He found the missing pieces of the puzzle when he joined EXP Realty and began leveraging the right mentorship and community to scale his business exponentially.

Throughout this conversation...

This is the ultimate real estate strategy for real estate agents who feel stuck in a difficult housing market. You don't have to wait for interest rates to drop to succeed. The secret to having a record year is focusing on a specific real estate agent mindset and the skills you can control, like lead conversion.

In this episode, Aaron reveals the hard truth about why many agents are struggling and provides a clear path to getting your unfair share of the business. You will learn that the game remains the same: it's all about finding motivated...

Are you working harder than ever but feeling unfulfilled? The real estate agent mindset you've been sold is a trap. In this episode, Aaron Novello reveals the shocking truth about the hustle culture that keeps so many high-producing realtors trapped. He pulls back the curtain on the "status game" and shows you why focusing on material possessions is a losing strategy. This isn't just a talk; it's a new financial plan for real estate agents who are tired of the grind. You'll learn the key to a better life by redefining your goals for real estate success and choosing...

If you're wondering why your seller leads aren't converting, this real estate coaching session reveals the exact reason. In this episode, real estate coach Aaron Novello provides a powerful real estate script for handling difficult conversations and overcoming real estate seller objections, specifically for inherited and probate properties.

Here's what you'll learn:

✅ Why homeowners lack urgency and how to create it ethically.
✅ The financial facts about reassessment property tax and insurance that get sellers to act.
✅ A proven probate real estate leads script that turns cold calls into appointments.
✅ The mindset shift required...

Are you wondering what to do when you feel stuck as a real estate agent? You're not alone. Many ambitious agents hit a production plateau around the 20-25 deal mark and wonder why 95% of real estate agents fail to break through. In this episode, we're sharing the real, unvarnished truth: the solution isn't more lead generation, it's a fundamental shift in your Realtor business and mindset.

This episode provides the missing link that separates high-earning agents from the perpetually stuck. It's time to stop thinking like a salesperson and start operating like a business owner. The path...

Are you a real estate agent who feels like you're working constantly but not getting ahead? This episode reveals the one mistake that traps most agents, keeping them from true financial freedom. We share our blueprint for how to build wealth as a real estate agent and escape the golden cage. This is your guide to building a solid real estate business for the long term. 🏠

In this episode, you will learn the blueprint for real estate investing for beginners that helps you achieve financial independence. We'll expose the common behaviors that get in the way of bui...

Looking for a real estate marketing blueprint that actually works? In this episode, we dive into a proven lead generation system that helps real estate investors and agents get off-market deals and high-commission listings without cold calling. You'll learn the secrets to building a profitable business.

✅ How to build a successful wholesale real estate business from scratch, step-by-step.
✅ A complete real estate wholesaling step by step guide from lead generation to disposition.
✅ The exact system used for real estate team building that creates confident, self-sufficient agents.
✅ Discover a powerful real estate marketing strategy that turns TV...

Are you tired of getting hung up on when you probate cold calling? This episode reveals how to talk to probate leads so they actually listen. In this powerful real estate role play, top coach Aaron Novello shows you the probate script that gets them to talk and gets you appointments every time.

In this coaching session, you'll discover the strategic mindset shift that turns frustrated calls into high-value conversations. Most real estate agents make a critical mistake that causes them to fail with this type of lead, but this training shows you other ways to look...

As a real estate leader, you might be wondering how to stop micromanaging your team. In this eye-opening session, we expose the difference between true delegation and the common mistake of abdication. We will give you a new framework that will forever change the way you lead your business. It's time to build a self-sufficient team that runs itself.

Many leaders justify their ineffective habits by claiming they don't want to micromanage, but that mindset is often rooted in fear. We dive deep into the emotional obstacles that are holding your business back and why your agents...

In this groundbreaking interview, real estate expert Abel Lujan reveals his secret to building a successful real estate business for passive income. He shares the exact blueprint he used to transition from a stressed-out agent to a principal, showing you how to achieve true freedom and scale your business without the stress. This isn't your typical real estate coaching; it's a deep dive into the hybrid model that’s generating massive profits.

The Secret to Real Estate Agent Freedom & Passive Income

✅ The Real Estate Mindset Shift: Discover the "principal vs. agent" mentality and how changing it u...

Are you a real estate agent struggling with lead generation? In this episode, we're tackling the single biggest problem new and seasoned agents face: getting hung up on during the first 30 seconds of a cold call. You’ll learn how to improve your real estate phone skills and transform your prospecting to get prospects to stay on the phone longer. This isn't just about a generic expired listing script; it's about the subtle but powerful techniques that change the entire dynamic of your call.

We dive deep into the essential skills that will help you master the re...

Going from a solo agent to real estate team leader is a massive leap, but it's the only way to truly scale a real estate business. In this training, learn the mindset shift required for real estate leadership and how to master the real estate agent mindset needed to achieve exponential growth. It’s time for a different kind of real estate team leader training that focuses on service and building a successful real estate team. We'll show you the core distinctions between leadership vs management and reveal the two most uncomfortable, yet essential, team leader responsibilities that unlock ma...

This episode is a critical warning for high-income real estate agents considering passive income real estate. Learn from a hard-earned lesson about why you shouldn't invest in real estate syndications without understanding the risks. In this guide to how to build wealth as a real estate agent, we break down the crucial difference between active vs passive investing and expose the costly mistake that is killing real estate investments for many agents right now. If you’re a high income earner trying to figure out how to invest as a real estate agent, this video is your ultimate guide to...

Are you a top-producing agent who feels trapped in your own success? In this exclusive interview, we sit down with Gabrielle Russo, a top agent who scaled her real estate business to an incredible $27M in 5 years. She shares the mindset shift that changed everything, giving a clear answer to the question: how to stop burnout as a real estate agent.

Gabrielle’s inspiring journey shows how she transformed her career from being a frenzied salesperson to a strategic business principal. She reveals the exact Real estate systems she put in place to get her time back, al...

In this candid mastermind session, Aaron Novello reveals the truth about building a real estate business and the subtle but powerful difference between running a high-friction real estate team and building a leveraged real estate organization. Are you an ambitious agent or team leader feeling trapped by the constant grind? We'll show you how to find time and financial freedom by pivoting to the ultimate real estate model that gives you your life back. Discover the secrets to building a scalable business that can grow without your constant, personal involvement.

In this episode, we'll answer the burning...

This is the real reason you're stuck at 25 deals. Most real estate agents hit a production plateau where they feel like they're on a hamster wheel, working harder without growing. If you want to know how to scale a real estate business and go from 25 to 50+ deals a year, this is the episode for you. We'll show you how to break through the plateau by making a key mindset shift, moving from being a solo agent to a CEO. This episode answers the burning question: when to hire your first real estate assistant and details a strategic framework for...

Are you an agent trying to survive a shifting real estate market? In this episode, we're giving you the winning strategy to get more deals and grow your business in 2025. The old ways of doing business are over, and it’s time for a major shift: how top real estate agents tackle tough times. 

The real estate market is experiencing rising inventory and softening demand, and it's no longer enough to just "pick a number." We'll expose the harsh reality and provide a new

real estate business how to growth strategy based on...

Are you a real estate agent or team leader tired of the traditional, low-margin grind? This episode reveals how Creative Real Estate Deals are the key to building a truly profitable business in today's shifting market. The old way of doing things—from traditional brokerage models to the ego-driven approach to real estate team building—is broken, leading to shrinking profit margins and endless friction. It's time to stop thinking like a salesperson and start thinking like a business owner.

In this powerful session, we dive into the hard truths about why most real estate teams aren't prof...

Are you a real estate agent striving for more than just consistent sales, perhaps even aiming to be a millionaire real estate agent? This is the unfiltered truth directly from some of the top 0.001% agents on the planet, including your host Aaron Novello, on how they achieved elite status. Discover the real real estate business how to growth strategy they used to overcome plateaus and scale their success.

In this powerful panel discussion, these high producing real estate agents reveal their personal journeys and the often-unspoken challenges they faced. You'll hear candid stories about overcoming fear of...

Are your real estate clients struggling to understand current market values? This episode reveals a powerful pricing strategy for real estate how to price homes right. Learn how to expertly guide sellers using compelling data, moving beyond opinions to clear market truths. This isn't just about price reduction real estate; it's about empowering agents to command their conversations and get properties sold effectively, even in challenging conditions.

In this essential new real estate agent training, discover the exact approach taken in real-world listing appointments to align seller expectations with market realities. You'll learn:

✅ How to an...

Are you a struggling real estate agent feeling the pressure of a tough real estate market? Aaron Novello reveals the

#1 reason real estate agents fail and exactly what you need to do to avoid it! This isn't just theory; it's real estate coaching with actionable real estate scripts and proven strategies to help you thrive in a shifting market in real estate. Learn how to handle the 4 most common real estate seller objections and master difficult conversations about your deals.

In this powerful training, you'll discover:
✅ The critical mindset shift needed to succeed when ot...

Are you a real estate agent feeling the pinch in today's unpredictable market?

Discover the truth about today's real estate market and what top real estate agents must do right now to thrive. This episode unveils powerful lead generation strategies that empower you to get your "unfair share" of listings, even when transactions are scarce.

HERE'S WHAT YOU'LL DISCOVER IN THIS ESSENTIAL TRAINING: ⬇️

✅ How to adapt to the shifting real estate market with multiple strategies: Aaron shares his proven blueprint for navigating market changes, from the 2008 crash to today.
✅ How to create competit...

Burned out from endless deals and nonstop hustle? This is the story of how one top producer used real estate coaching to rebuild his life, find balance, and finally exit production — for good. In this interview, Aaron Novello sits down with Lars Hedenborg to unpack how he scaled to 400+ transactions per year and walked away, leveraging real estate coaching, real estate systems, and a smarter business model.

If you’ve been grinding for years and still feel stuck, this conversation will challenge everything you think you know about success. Lars reveals how EXP Realty gave him freedom thro...

If you’re a real estate agent trying to stop hustling and start positioning for wealth, this episodio is your wake-up call. I'll break down the real reason agents burn out and how to escape the grind with structure, clarity, and a smarter path forward.

Discover how to avoid burnout in real estate while building real momentum using a proven system that actually works. You’ll learn exactly how to grow a real estate team, assign roles that matter, and lead with vision instead of chaos.

✅ I'll walk you through the templates our own business uses t...

Want to know how to get probate listings without sounding pushy or salesy? In this episode, we dive into the strategy that helped one agent make probate listings 50 percent of his business.

If you’re a real estate agent looking to grow your real estate listings with motivated sellers who aren’t on Zillow, this approach changes everything. You’ll learn exactly what to say, how to handle tough objections, and how to turn complex probate property cases into closed deals — even when sellers say they "just want a cash offer."

✅ Discover the mindset shift that separ...

Struggling to close your listing appointments? This real estate script could be the reason you're not converting. In this live listing presentation role play, Aaron Novello breaks down exactly how to guide sellers through pricing without pushing — and how to use strategic language to win trust and get the listing signed.

If you're tired of pricing talks that lead nowhere, or sellers who just won’t budge, this is the real estate script you need to hear. You’ll see a real CMA conversation done right, without ego, pressure, or manipulation — just clean, smart agent persuasion.

✅ Ho...

Ready to stop wasting hours on social media and low-value tasks?

In this episode you’ll learn how to build discipline and master time management techniques that skyrocket your productivity. 
✅ Embrace the philosophy of sacrifice—say no to distractions and reclaim your focus
✅ Apply daily routines to reinforce discipline and crush impulse behaviors
✅ Cultivate a growth mindset that turns every “no” into progress

We dive into real-world examples and simple rules to help you set boundaries without guilt, free up hours for income-producing work, and finally put your most important goals first. By the end, you...

How to prequalify probate leads on call: In this episode, you’ll get a step-by-step probate lead qualification phone script that lets you pre-qualify probate appointments instantly and with confidence

In the next few minutes, you’ll discover exactly how to prequalify probate leads on call without chasing follow-ups. You’ll see the best questions to qualify probate leads, learn our “ask and then be quiet” approach for maximum information, and master the urgency triggers that convert more appointments on your first call YouTube SEO Best Practi…

Below the fold, we dive deeper into:
✅ Why on-the-spo...

How to Price a Home in a Shifting Market? In this episode, we break down exactly how to price a home in a shifting market by comparing data driven listing price strategy with competitive pricing strategy, so you can pivot confidently and win more listings

✅ dynamic pricing strategy – learn when and how to test higher price points in a slow market
✅ inventory based pricing – use supply and demand data to frame your listing conversations
✅ how to set listing price with comps – the exact questions to ask sellers before quoting numbers
✅ pricing strategy deep dive – know when to pla...

Are you ready to learn the exact questions to ask sellers during listing presentation that drive buy-in and close more deals? In this step-by-step guide, we’ll show you how to master your questions to ask sellers during listing presentation so you capture seller motivation, handle objections, and secure signed contracts every time.

✅ Understand the proven three-step listing presentation framework that shifts control to the seller
✅ Use a simple listing presentation script built around open-ended questions
✅ Discover the ultimate listing presentation tips for creating urgency and trust
✅ Apply a question-first approach to your pricing strategy f...

If you're struggling with how to set more real estate appointments, you're not alone — and you're not broken. In this episode, Aaron Novello lays out the exact system he uses to book consistent appointments, build confidence, and stay productive even when the market slows down.

Whether you're new to the business or just feel stuck, this step-by-step strategy will show you the mindset, habits, and routines top agents follow to stay consistent and get in front of more potential clients every single day. If you're wondering how to get listings as a new agent or how to bu...

If your real estate pricing strategy isn’t working anymore, you’re not alone. In this episode, Aaron Novello breaks down exactly how to adapt your pricing conversations to today’s shifting real estate market — using logic, empathy, and leadership to guide sellers toward the truth.

Aaron coaches agents through one of the most common challenges: seller objections real estate professionals hear all the time. From “we’re already $100K under comps” to “we’ll just wait,” this walkthrough shows you how to talk price with sellers in a way that builds trust without backing down.

✅ Real examples...

If you’ve ever wondered how to talk to probate leads without sounding pushy or lost, this episode shows exactly what to say. Learn how this agent went from unsure and uncomfortable to confident, consistent, and closing. From scripting to follow-up, he now gets listings because he knows how to talk to probate leads with clarity and purpose.

You’ll also learn:
✅ The truth about real estate probate lead conversion
✅ A simple shift that helped him get real estate listings from probate
✅ What top agents say to stand out in cold calling conversations
✅ The value of...

If your listing presentation isn't landing, it might not be your script — it's how you're showing up. In this episode, Aaron breaks down why most agents fail to win listings and how top producers think, speak, and lead differently. This is all about the real estate mindset that gets results.

✅ Discover what top agents really do during a listing presentation
✅ Understand how sales energy affects your tone, certainty, and trust
✅ Learn how to build confidence in listing presentations (without sounding fake)
✅ Why your tone matters more than your words
✅ Get coaching-level insight on how to show...

Looking to master your real estate agent mindset? This episode dives into actionable real estate agent mindset frameworks and mental maps for agents so you can embrace mistakes, reframe rejection, and build a true growth mindset that fuels long-term success.

✔️ Discover why embracing beginner errors (“mistakes in real estate”) accelerates your learning
✔️ Learn Aaron’s “rejection mindset realtors” strategy to turn every no into momentum
✔️ Apply the “marathon mindset real estate” approach—focus on fundamentals every day
✔️ Use practical “real estate success mindset” techniques to stay motivated on tough days
✔️ Tap into a “real estate mindset” overhaul to commit to...

If you’ve ever wondered how to stand out in a listing appointment without sounding like every other agent, this episode is your guide. Listen as Aaron Novello walks through a full listing presentation and break down exactly what works.

Learn how to create trust, guide the seller with confidence, and deliver a real estate listing presentation that feels clear, intentional, and different from the usual pitch. Whether you're new or seasoned, this walkthrough will help you refine your approach and win listing presentations by saying the right things at the right time.

✅ Real-time listing pres...

If you're serious about improving your emotional intelligence for real estate agents and want to finally master conversations, this video is a game changer. Aaron shares the exact books that shaped his mindset, sales skills, and confidence as a top-producing real estate agent — with over 2,000 homes sold. These are the books every real estate agent should read if they want to level up fast and serve better.

✅ How to use sales psychology for real estate agents to build real trust
✅ The overlooked power of real estate mindset training to unlock better results
✅ Why these are the book...

Struggling with probate real estate objections? In this episode, you'll learn exactly how to respond when sellers push back, so you can handle probate real estate objections like a pro without sounding pushy or salesy.

Aaron Novello breaks down the most common probate objections, including “We’re waiting on the attorney” and “A family member won’t leave,” and shows you how to guide the conversation with confidence and clarity.

Whether you're new to probate real estate conversations or just want to level up your response game, this episode walks you through the mindset, language, and approach...

Struggling with listings that just won’t sell? This episode breaks down the harsh reality behind today’s market and why mastering real estate price reductions is no longer optional — it’s essential. If you’re serious about success in the real estate market 2025, it’s time to upgrade your skills and stop hoping rates will save you.

✅ Learn why most agents are failing with their real estate pricing strategy 2025
✅ How to adapt as a real estate agent in a high-interest market
✅ Aaron’s proven take on real estate objection handling that actually works
✅ Language patterns and...

Rising housing inventory 2025 is shifting the way real estate works — and if you’re not adjusting your strategy, you’ll fall behind fast. In this episode, Aaron Novello and José Luiz Morales break down how the current real estate market shift is affecting agents across different price points, and what to do when homes aren’t selling like they used to.

They cover real-time stats, smart pricing strategies, and exactly what rising inventory means for agents who want to stay competitive in today’s market. If you’ve struggled with overpriced listings or felt stuck having tough conversations...

Listing presentation pricing strategy starts here: discover how to Listing presentation pricing strategy, CMA in listing presentation, and how to price a home listing using real market facts. 

➡️ Listing presentation pricing strategy 
➡️ CMA in listing presentation 
➡️ how to price a home listing 
➡️ data-driven pricing for real estate agents

Ready to stop guessing and lead with confidence? Aaron Novello breaks down exactly how to frame your pricing conversation in a shifting market. Learn to:
✅ seller objections pricing strategy with proven questions
✅ self-discovery pricing questions that engage sellers
✅ days on market pricing strategy to set ur...

In this role-play session, Aaron Novello guides you through creative real estate solutions that go beyond price cuts—think assumable loans, ADU conversions, referral-fee tactics, and more. You’ll see exactly how to handle seller objections real estate pros face and uncover seller motivation so every conversation moves listings forward.

💡 Learn to introduce assumable loan strategies without overwhelming clients
💡 Position ADU conversion real estate options to add real value
💡 Use soft referral fee negotiation to keep families happy and deals intact
💡 Evaluate rent vs sell strategies when listings stall
💡 Reframe price reduction tactics into value-driven d...

Master Aaron Novello’s stale listings strategy rising inventory approach in this candid roundtable—learn exactly how to ask sellers for price reduction, guide them through a price reduction conversation real estate pros trust, and reclaim time capital reallocation in today’s competitive market.

In this episode, you’ll discover a proven real estate price adjustment script and the mindset shifts that help you pre-qualify high-intent buyers before suggesting price cuts. Say goodbye to dead listings and wasted marketing spend!

Here’s what you’ll get:
✅ A step-by-step real estate negotiation price cuts framework so you never f...

If you're searching for real estate coaching success, this episode proves what's possible. Aaron Novello interviews one of his agents who went from broke and uncertain to building a thriving business, including a $300K month, all through focused real estate mentorship and daily action.

This isn’t hype. It’s a real real estate agent success story rooted in consistency, implementation, and the power of proximity.

➡️ Discover how roleplay training helped build massive confidence
➡️ Hear how expired listings + probate became lead-gen machines
➡️ Learn the systems he used to scale as a real estate agent
➡️ See...

Master Aaron Novello’s stale listings strategy rising inventory approach in this candid roundtable—learn exactly how to ask sellers for price reduction, guide them through a price reduction conversation real estate pros trust, and reclaim time capital reallocation in today’s competitive market.

In this video, you’ll discover a proven real estate price adjustment script and the mindset shifts that help you pre-qualify high-intent buyers before suggesting price cuts. Say goodbye to dead listings and wasted marketing spend!

Here’s what you’ll get:
✅ A step-by-step real estate negotiation price cuts framework so you never f...

In this role-play session, Aaron Novello guides you through creative real estate solutions that go beyond price cuts—think assumable loans, ADU conversions, referral-fee tactics, and more. You’ll see exactly how to handle seller objections real estate pros face and uncover seller motivation so every conversation moves listings forward.

💡 Learn to introduce assumable loan strategies without overwhelming clients
💡 Position ADU conversion real estate options to add real value
💡 Use soft referral fee negotiation to keep families happy and deals intact
💡 Evaluate rent vs sell strategies when listings stall
💡 Reframe price reduction tactics into value-driven d...

Listing presentation pricing strategy starts here: discover how to Listing presentation pricing strategy, CMA in listing presentation, and how to price a home listing using real market facts. 

➡️ Listing presentation pricing strategy 
➡️ CMA in listing presentation 
➡️ how to price a home listing 
➡️ data-driven pricing for real estate agents

Ready to stop guessing and lead with confidence? Aaron Novello breaks down exactly how to frame your pricing conversation in a shifting market. Learn to:
✅ seller objections pricing strategy with proven questions
✅ self-discovery pricing questions that engage sellers
✅ days on market pricing strategy to set ur...