Mastering the Business of Interior Design: Success by Design
By: Katie Decker-Erickson, Business Coach for Interior Designers
Language: en-us
Categories: Business, Entrepreneurship, Arts, Design, Education, Self Improvement
As an interior designer, do you find yourself caught between your love for design and the realities of running a profitable business? Whether you're launching your firm or scaling to new heights, the business side of interior design can be complex—and often overwhelming.That’s where Katie Decker-Erickson comes in. As a business coach for interior designers and the founder of a multimillion-dollar design firm, she knows firsthand what it takes to build a thriving, sustainable business while staying true to your creative vision. With nearly 20 years in the industry and a Master’s degree in Business Administration, Katie is act...
Episodes
92. A Pep Talk For Interior Design Business Owners Who Want to Win In 2026
Jan 07, 2026Send Katie a Text Message!!
As we step into 2026, I wanted to record this episode before you opened your inbox, before you looked at last year’s numbers, and before you started telling yourself stories about what this year needs to be. This is your 2026 pep talk. Because most designers don’t start a new year with a clean slate — they start it carrying the emotional weight of the year before. And if we don’t address that first, it quietly shapes how we show up, the goals we set, and the decisions we make. In this episode...
Duration: 00:17:4091. Lessons From Our Big Mistakes w/ Michelle Lynne
Dec 30, 2025Send Katie a Text Message!!
As this year comes to a close, I wanted to have a very honest conversation—one rooted in experience, not perfection. In this episode, I’m reflecting (with another seasoned firm owner- Michelle Lynne) on the mistakes we’ve made, the lessons we learned the hard way, and what actually matters when you’re trying to move your business forward with clarity instead of chaos.
This isn’t about beating yourself up for what didn’t work. It’s about looking back clearly—without ego or shame—so you can recalibrate your d...
Duration: 00:48:0290. Top Questions Every Designer Has About Growing Their Business - And My Answers
Dec 24, 2025Send Katie a Text Message!!
Today’s episode is one I’ve been wanting to record for a long time because it’s built entirely around the questions I hear every single week as a business coach. These are the questions that come up in strategy calls, Voxer messages, office hours, and hallway conversations at High Point. If you’ve ever felt overwhelmed, unsure about hiring, confused by your numbers, or stuck relying on referrals, you are not alone — and this episode is for you. I’m walking you through the real answers, not the emotional ones, so you...
89. Your 2025 Interior Design Business Audit
Dec 17, 2025Send Katie a Text Message!!
If you want 2026 to look different than 2025, this episode is where that shift begins. Today, I’m walking you step-by-step through the 2025 Business Audit Worksheet and showing you how to look at last year honestly — without judgment, without overwhelm, and without getting stuck in the past. This isn’t busy work or a reflective exercise for the sake of reflection. It’s about understanding what actually happened in your business so you can make grounded, confident decisions about where you’re going next. You can’t build your next chapter without understanding...
88. Turn Your 2026 Vision Into a Design Business That Actually Works
Dec 10, 2025Send Katie a Text Message!!
Welcome back, designers! This is Part 2 of The Design Business Growth Blueprint, and today we’re shifting from the hard-number reality of Part 1 into something just as important - building your 2026 strategy like a true CEO. Not from vibes, not from wishful thinking, and definitely not from “I just want to make more next year,” but from real data, real capacity, and real clarity about the life you actually want to live.
In this episode, I’m walking you through how I create strategic growth plans inside my own multimillion-dollar design firm, and...
87: Your Business Reality Check Starts Here
Dec 03, 2025Send Katie a Text Message!!
In this kickoff episode of our two-part series, I’m taking you behind the scenes of the work most designers avoid: facing the truth about what actually happened inside your business this year. Before we can build your 2026 vision (that’s coming in Part 2!), we have to strip away the assumptions, the emotions, the “I think I made money here… maybe?” and look at the real data. I’m talking revenue, margins, client load, time spent, energy, alignment—everything. I know this work is uncomfortable. But this is the difference between running a busy, high-c...
Duration: 00:25:2986. What Are You Waiting For? How to Break Through Overwhelm and Actually Move Your Design Business Forward
Nov 26, 2025Send Katie a Text Message!!
In today’s episode, I’m getting real with you — lovingly calling you out and calling you up. If you’ve been stuck in planning mode, waiting for the “right time,” or drowning in overwhelm while nothing truly moves your business forward, this is your wake-up call. I’m sharing the mindset shifts, micro-actions, and systems my clients use to stop overthinking, start taking action, and create a design business that actually supports their life.
IN THIS EPISODE, I TALK ABOUT:
Why overwhelm isn’t a capability issue... Duration: 00:27:3885. From Designer to CEO: How Owning the Vision Grows Your Business
Nov 19, 2025Send Katie a Text Message!!
When you’re deep in the day-to-day of your design business, it’s easy to forget why you started it in the first place. I’ve been there — chasing goals, saying yes to opportunities, and still feeling like something’s off. In this episode, I’m challenging you to step back and look at your business through the lens of a true CEO and visionary. Because you can’t scale what you haven’t defined.
IN THIS EPISODE:
Why most designers are stuck in their business instead of leadi... Duration: 00:24:2684. Overcoming Self-Doubt as a Designer: Why Confidence Is Your Real Growth Strategy
Nov 12, 2025Send Katie a Text Message!!
If you’ve ever looked at another designer’s success and wondered, “What do they have that I don’t?” - this episode is for you. I’m digging into the real mindset work behind scaling a design business - and it’s not about better clients, a bigger team, or even a new offer. It’s about confidence. Because growth doesn’t start when your circumstances change; it starts when you decide to trust yourself again.
I’m sharing how self-doubt sneaks in even when things are working, what it really means to l...
Duration: 00:20:3283: The Limiting Beliefs Stopping You from Scaling Your Business
Nov 05, 2025Send Katie a Text Message!!
So many designers get stuck in their businesses because of the beliefs they carry about money, success, and what it takes to grow. In this episode, I’m talking honestly about the most common limiting beliefs I see in my coaching practice — from thinking you have to struggle to make money, to believing that success takes years, to feeling like you’re not ready yet. I’m sharing how these beliefs show up, why they’re keeping you stuck, and, most importantly, what you can do to overcome them. If you’ve ever felt fr...
Duration: 00:16:4282: What Got You Here Won’t Get You There — And That’s a Good Thing
Oct 29, 2025Send Katie a Text Message!!
In this episode, I’m kicking off a brand new series all about building a business that works for you — not the other way around. If you’ve ever felt like your design business has more potential than what it’s currently producing, this conversation is for you.
I see you out there trying to scale, trying to take home more income, trying to show up for your family and your clients, trying to build something meaningful without burning yourself out. It’s not easy — especially in a market that feels unpred...
Duration: 00:29:5381: Scaling Your Design Business Without Losing Your Sanity - A Coaching Conversation
Oct 23, 2025Send Katie a Text Message!!
This week on Success by Design, I’m diving deep into one of my favorite topics: how to grow your design business thoughtfully, without letting it take over your life. I chat with Heather about the differences between W2 employees and 1099 contractors, and how choosing the right type of hire can make or break your business as you scale.
We also talk about coaching, systems, and one-on-one strategies for creatives who have already hit six figures but want to push into seven. I share how I help clients identify the sm...
Duration: 00:56:1680: Building a Resilient Design Business - Even When the Economy Isn’t (Part 3 of Thriving Through Economic Uncertainty)
Oct 17, 2025Send Katie a Text Message!!
Welcome back to Success by Design! I’m wrapping up our three-part series, Your Interior Designer Survival Guide Through Economic Uncertainty, with one of the most important conversations we can have right now — how to build a business that bends but doesn’t break.
In this episode, I’m sharing how to strengthen your foundation through visibility, creative adaptability, strong systems, the right support network, and emotional sustainability. Whether you’re feeling the slowdown or simply want to future-proof your design firm, this one’s for you.
We’re talking abo...
Duration: 00:25:5379: Creating Demand in a Slow Market (Part 2 of Thriving Through Economic Uncertainty)
Oct 16, 2025Send Katie a Text Message!!
Hey designers — welcome back to Success by Design! I’m Katie Decker Erickson, and this week we’re diving into part two of our three-part series, Thriving Through Economic Uncertainty. In this episode, I’m breaking down how to create demand even when the market feels quiet — because slowing down doesn’t mean sitting still.
I’m sharing the exact mindset and marketing strategies that keep designers (including me and my clients) booked, visible, and confident when everyone else is retreating. We’ll talk about the lonely work t...
Duration: 00:19:1178: Pricing with Confidence in a Shaky Economy (Part 1 of Thriving Through Economic Uncertainty)
Oct 15, 2025Send Katie a Text Message!!
Welcome to Success by Design! I’m kicking off a brand-new three-part series called The Interior Designer’s Survival Guide Through Economic Uncertainty. Let’s be honest—the economy feels weird right now. Clients are cautious, interest rates are high, and confidence can feel scarce. But while you can’t control the broader economy, you can control your pricing, positioning, and profit strategy.
In this episode, we’re diving into how to price confidently when fear starts creeping in—what to say “no” to, how to protect your value, and why lowering y...
Duration: 00:19:4177: The 2025 State of the Design Industry (And What You Need to Do About It)
Oct 08, 2025Send Katie a Text Message!!
Hey designers, it’s Katie Decker Erickson, and today I’m giving you something totally different — no fluff, no hype, and no sugarcoating. This is your five-minute State of the Industry for interior designers, and a heart-to-heart about what’s really going on behind the pretty photos and Pinterest boards.
Because let’s be honest — the economy isn’t doing us any favors right now. Margins are tight, clients want miracles for pennies, and too many designers are drowning in ideas instead of action. So today, I’m breaking down what’s actually...
Duration: 00:03:4376: From Overwhelmed to Scaled: How My Client Shannon Grew Her Interior Design Business
Oct 01, 2025Send Katie a Text Message!!
Scaling an interior design business isn’t just about hustling harder—it’s about systems, boundaries, leadership, and strategic support. In this episode, I sit down with my client Shannon to share her journey from feeling overwhelmed to confidently scaling her interior design business. We talk about the unexpected lessons she learned along the way and how coaching helped her master each step of growth.
IN THIS EPISODE:
How Shannon recognized she needed help and took the first step toward growthThe systems and processes she implemented to str... Duration: 00:27:5175: Interior Design Debriefs: The 20-Minute Profit Booster
Sep 24, 2025Send Katie a Text Message!!
In this week’s episode, to wrap up our Project to Profit Series, I'm getting real about the one step most designers skip that could save you hours, protect your margins, and stop you from repeating the same costly mistakes project after project.
Here’s the kicker: research shows that teams who actually take this step improve performance by 20–25% on their very next project. Yep, it’s that powerful.
And don’t think this is just for big firms — if you’re a team of one, this step may be even mo...
Duration: 00:14:0274: The Secret to More Interior Design Referrals
Sep 17, 2025Send Katie a Text Message!!
What if one happy client didn’t just mean a beautiful portfolio photo — but also became the gateway to three more dream projects? That’s the power of a referral strategy for designers that actually works.
In this episode, I'm sharing why most interior design referrals don’t happen by chance — and how to move beyond “word of mouth” into a system that brings you consistent, pre-qualified leads.
If you’ve been wondering how to get more design clients without burning out or relying on chance, this episode is a must-listen...
Duration: 00:19:3873: Scope Creep Solutions for Profitable Interior Design
Sep 10, 2025Send Katie a Text Message!!
Scope creep: two little words that can drain your profits, stretch your timeline, and zap your energy if left unchecked. But here’s the twist—done right, scope creep can actually fuel your profit margins and strengthen client relationships.
In this episode, I'm breaking down the sneaky ways scope creep shows up (and why it feels so personal). The #1 mindset shift that transforms extra client requests into profit opportunities. What to say in the moment when a client asks for just one more thing, and so much more!
Chec...
Duration: 00:17:4072: Interior Design Onboarding to Protect Profit & Clients
Sep 03, 2025Send Katie a Text Message!!
Every design project begins with excitement, but if you skip one crucial step, that excitement can quickly spiral into misunderstandings, scope creep, and profit loss. That step? Onboarding and expectation setting.
In this episode, part of our Project to Profit series, I'm pulling back the curtain on why onboarding isn’t just paperwork and contracts. Done right, it becomes your profit protector, a system that saves you stress, strengthens client trust, and protects your margins.
Check out the full show notes and other resources at...
Duration: 00:14:2171: The Hidden Costs of Discounting Your Interior Design Services
Aug 27, 2025Send Katie a Text Message!!
If you’ve ever said, “I gave a discount just to keep the client happy,” this episode of Success by Design is for you.
In this week’s Projects to Profit series, I'm pulling back the curtain on one of the most common traps interior designers fall into: discounting. What feels like a quick win for keeping a client can harm your profit margins, dilute your brand, and erode your confidence as a designer.
Check out the full show notes and other resources at
https://successbydesign.coach/pod...
Duration: 00:11:2570: How to Turn Consultations Into Paid Opportunities
Aug 20, 2025Send Katie a Text Message!!
This week, we’re kicking off a six-part series I’m calling "Turning Projects into Profit." As designers, we pour our hearts into projects that photograph beautifully, but sometimes those same projects barely move the financial needle. I know that tension well because I’ve lived it in my own business. That’s why this series is all about helping you stop leaving money on the table and start building a business that fuels your creativity and pays you well.
And we’re starting with one of the biggest traps in our ind...
Duration: 00:13:2569: Design Heals: The Secret Sauce Top Designers Are Using to Charge More
Aug 13, 2025Send Katie a Text Message!!
What every designer needs to know about neuroaesthetics, biophilia, and charging what you're worth.
In this episode of Success by Design, I'm sitting down with Mike Peterson, founder of Science in Design, to explore how neuroscience is validating what designers have known intuitively for years: beautiful spaces make people feel better. Now we have the data to prove they also make people healthier.
Check out the full show notes and resources at
https://successbydesign.coach/podcast/b/design-heals-the-secret-sauce-top-designers-are-using-to-charge-more
This podcast is brought to you i...
Duration: 00:30:4768: Vegas Market 2025: Bold Interior Design Trends and Statement Décor
Aug 06, 2025Send Katie a Text Message!!
What happens in Vegas doesn’t stay in Vegas — especially when Success by Design gets the inside scoop from the market floor. In this week’s can’t-miss episode, Katie sits down with Diana Ruston on her team and fresh off the plane to unpack the good, the bad, and the downright bizarre from the latest Las Vegas Market.
This isn’t just another trends episode. It’s a no-holds-barred conversation about what’s really happening in design — from West Coast market shifts to high-gloss regrets and why petrified wood may just be the...
Duration: 00:22:0167: Interior Design Business Strategy That Works in a Downturn [The Table]
Jul 30, 2025Send Katie a Text Message!!
Interior designers, mark this moment: this is not just another podcast episode—it’s a masterclass in how to lead your business through chaos. In the latest quarterly roundtable, I invited two of the most respected minds in our industry, LuAnn Nigara and John McClain, to sit down and discuss their insights. But not just any shop. We dove into the murky waters of economic uncertainty, a topic that’s foggy at best and terrifying at worst.
And trust me, you’re going to want to eavesdrop.
Check out the...
Duration: 00:41:3666: 7 Strategies to Attract Interior Design Clients Without Spending a Dime
Jul 23, 2025Send Katie a Text Message!!
What if the answer isn’t more ads, more hustle, or more burnout?
In this week’s episode of Success by Design, I drop 7 zero-cost, high-impact strategies to attract interior design clients without spending a dime. And no—it’s not just “post more on Instagram.”
This episode is the grounded, practical pep talk you didn’t know you needed. Perfect for designers in a season of growth, reset, or re-alignment.
Check out the full show notes and resources at
https://successbydesign.coach/podcast/b...
Duration: 00:14:0265: Interior Design Business Tips to Thrive During Slowdowns
Jul 16, 2025Send Katie a Text Message!!
As an interior designer, you pour passion, creativity, and dedication into your business every single day. But what happens when the market slows, projects stall, or uncertainty creeps in? It’s not about if—it’s about when. But here's the good news: you don’t have to panic. You can proactively prepare.
In this episode, Katie is diving into actionable strategies specifically crafted for interior design professionals facing a slowdown.
Check out the full show notes and resources at
https://successbydesign.coach/podcast/b/interior-design-business-tips-to-thrive-during-slowdowns
64: Wondering If Coaching Is Worth It? Rachel Says Yes—Here’s Why
Jul 09, 2025Send Katie a Text Message!!
Discover how Rachel Ogburn boldly transitioned from real estate to interior design, harnessing clarity, courage, and confidence to build a thriving and fulfilling business.
In this episode, Rachel candidly reveals how she overcame deep-seated fears of rejection and uncertainty, leveraging coaching, community support, and self-belief to dramatically transform her career and mindset.
Check out the full show notes and resources at
https://successbydesign.coach/podcast/b/wondering-if-coaching-is-worth-it-Rachel-says-yes-here-s-why
Thanks to our sponsor, Shaw Contract - Learn more and specify smarter at shawcontract.c...
Duration: 00:22:4263: Designers, Step Away! How Strategic Breaks Unlock Your Full Potential
Jul 02, 2025Send Katie a Text Message!!
Want to boost your creativity, skyrocket your productivity, and reignite your passion for design? It might be time to step away.
In this episode, I'm revealing why intentional, strategic rest isn't just nice—it's essential for interior designers aiming for sustainable success. Whether you're running a growing six-figure firm or managing a booming seven-figure business, stepping away might be the secret weapon you're overlooking.
Check out the full show notes and resources at
https://successbydesign.coach/podcast/b/how-strategic-breaks-unlock-your-full-potential-as-an-interior-designer
Thanks to our...
Duration: 00:15:3562: Know Your Numbers: Cash Flow, Taxes & Accounting for Interior Designers
Jun 25, 2025Send Katie a Text Message!!
Ever wonder why some interior design firms seem to glide through the ups and downs of business effortlessly, while others always seem stressed about finances? I've learned the key difference is simple but powerful—knowing your numbers.
This week, I'm sharing exactly how I've structured my business around clear, reliable financial practices. Understanding my numbers has enabled me to make informed decisions, avoid unnecessary stress, and sustainably grow my firm.
Check out the full show notes and other resources at
https://successbydesign.coach/podcast/b/kn...
Duration: 00:19:4861: Inside Out Interiors: Core Strategies for Designers
Jun 18, 2025Send Katie a Text Message!!
Ever feel like your interior design business runs you, instead of you running it? You're not alone. But what if the secret to effortless growth, standout projects, and loyal clients isn’t found in the latest trends or marketing hacks, but within the core of your business itself?
In this episode, I'm revealing the hidden power of transforming your mindset, clarifying your purpose, and building strategic systems—shifts that profoundly reshape your business from the inside out.
Ready to transform your business at the deepest level and see it r...
Duration: 00:21:5360: Design DNA: Unlock Your Firm’s True Potential
Jun 11, 2025Send Katie a Text Message!!
Every interior designer has a unique “genetic code”—their style, values, and creative philosophy. But are you consciously tapping into yours to truly stand out and attract your ideal clients?
In this episode, we’re diving deep into how your Design DNA can fuel purposeful, profitable, and authentic growth for your practice.
Check out the show notes and other resources at
https://successbydesign.coach/podcast/b/design-dna-unlock-your-firm-s-true-potential
This podcast is brought to you in partnership with Leah Bryant Co.
Connect with Katie...
Duration: 00:16:0959: Building a Future-Proof Interior Design Business
Jun 04, 2025Send Katie a Text Message!!
In an industry constantly evolving with trends, technology, and shifting client expectations, building an interior design business that's both creatively inspiring and strategically sound has never been more critical. But how exactly do you create a design empire that can withstand change, scale sustainably, and flourish over the long haul?
In this episode, we’re pulling back the curtain on what it means to go deep—creatively and strategically—to establish an interior design firm poised for enduring success. Whether you're grappling with scaling your team, diversifying your services, or integr...
Duration: 00:16:5258: Beyond the Blueprint: Scaling Your Interior Design Business with Soul
May 28, 2025Send Katie a Text Message!!
Interior design is more than stunning blueprints, curated Pinterest boards, and beautifully staged reveals. True design excellence—and sustainable business success—begins when we move beyond surface-level planning and dive deeper into our purpose, passion, and personal values.
In this episode, we explore how you can authentically scale your interior design business, ensuring your growth aligns with your deepest values and highest aspirations. From defining your unique design ethos to streamlining systems and fostering meaningful client relationships, this episode is your guide to scaling with integrity, authenticity, and soul.
Ch...
Duration: 00:17:4657: Attracting Luxury Interior Design Clients w/ John McClain
May 21, 2025Send Katie a Text Message!!
Ever wondered how to attract seven-figure interior design clients? In this episode, I sit down with the talented John McClain, known for mastering high-value, luxury projects. This conversation is packed with insights you won’t want to miss!
John reveals how he evolved from accepting "anyone with a heartbeat and a checkbook" to becoming a sought-after designer in the luxury market. It’s about aligning your core values with client expectations—and why taking calculated risks is crucial.
Curious about John's "Two Truths and a Lie"—did he write fo...
Duration: 00:42:0956: Unlock the Secret to Packaging and Pricing Your Design Services for High-End Clients
May 14, 2025Send Katie a Text Message!!
Have you ever felt unsure how to structure your design packages or nervous about raising your prices, even when you know you're worth it? You’re not alone.
Katie is exploring exactly how to craft irresistible, premium design packages tailored specifically for high-end residential and commercial clients—those ready and willing to invest significantly in quality and transformation.
This episode is a must-listen if you're ready to step into your worth, simplify your business processes, and secure high-budget design projects.
See the show notes and resources at
55: Defining Your Ideal Interior Design Client
May 07, 2025Send Katie a Text Message!!
Ever wonder why some interior designers effortlessly attract dream clients, while others scramble just to stay busy? The answer might surprise you—it’s all about knowing exactly who your ideal client is and what they truly want.
In this week’s episode, Katie dives into how leveraging demographic and psychographic data can dramatically transform your interior design business.
Did you know that, according to recent HubSpot research, businesses that clearly identify their target market can experience a revenue increase of up to 7...
Duration: 00:19:0754: How Coaching Helped Zoe Master Pricing, Pivoting, and Hiring
Apr 30, 2025Send Katie a Text Message!!
Are you an interior designer wondering if coaching is right for you? Curious about taking your business from good to great—or perhaps from zero to thriving? Join Katie as she welcomes one of her coaching clients, Zoe Browne, to the podcast. Zoe’s journey is an inspiring example of how transformative the right support can be, even if your business isn't struggling but simply ready for more.
See the full show notes and resources at
https://successbydesign.coach/podcast/b/How-Coaching-Helped-Zoe-Master-Pricing-Pivoting-and-Hiring
This podcast is brought to yo...
Duration: 00:19:1353: Navigating Tariffs, Turmoil, and Trust for Interior Designers [The Table]
Apr 25, 2025Send Katie a Text Message!!
Are tariffs making you anxious? You're not alone. In this must-listen podcast episode of The Table, Katie is joined by industry heavy-hitters Laurie Laizure, Rick Campos, and Dr. Jennifer Chukwujekwe to tackle the tariff turmoil head-on.
From staggering markups and shifting vendor dynamics, to managing client expectations and maintaining your profits, our experts share actionable strategies to weather the storm—without sacrificing your ethics or your sanity.
See the full show notes and resources at
https://successbydesign.coach/podcast/b/navigating-tariffs-turmoil-and-trust-for-interior-designers
This pod...
Duration: 00:38:1852: Tariff Talk: Navigating the Hidden Costs Impacting Your Interior Design Clients
Apr 18, 2025Send Katie a Text Message!!
Think tariffs don’t affect you? Think again. On this episode of Success by Design, Mastering the Business of Interior Design, Katie breaks down exactly why interior designers must care about these seemingly distant policies—and how tariffs quietly ripple through every project, influencing your pricing, timelines, and creative choices.
Plus, Katie teases next week's roundtable featuring three industry powerhouses who reveal unexpected opportunities and brilliant strategies born from navigating tariff turmoil.
See the full show notes and resources at
https://successbydesign.coach/podcast/b/tar...
Duration: 00:12:4951: How Interior Designers Can Build Confidence and Set Boundaries
Apr 11, 2025Send Katie a Text Message!!
Ready to level up your confidence game and finally feel like the expert you already are? In this episode, I'm tackling the surprising psychology behind imposter syndrome, ditching the myth that giant leaps are the only way to build confidence, and showing you how to stop letting perfectionism rule your life (and your rates!).
Don’t miss your chance to grab these research-backed tools for unshakable confidence. Hit play now and transform how you run your design business—no more second-guessing allowed!
See the full show notes and reso...
Duration: 00:19:2250: How Interior Designers Thrive (Not Just Survive!) Market Shifts
Apr 04, 2025Send Katie a Text Message!!
In this episode, Katie Decker-Erickson is bringing you actionable insights directly inspired by last week's powerful conversation with Rebecca Hay. Get ready to transform uncertainty into opportunity with strategies specifically tailored for interior design businesses facing market slowdowns.
Slowdowns are inevitable—but how you respond makes all the difference. Tune in now and ensure your business not only survives but thrives - even when business may not be booming.
See the full show notes at
https://successbydesign.coach/podcast/b/how-interior-designers-thrive-not-just-survive-market-shifts
This podcast is bro...
Duration: 00:07:1649: Thrive During Economic Slowdowns- Proven Strategies & Mindset Shifts with Rebecca Hay
Mar 28, 2025Send Katie a Text Message!!
Feeling the squeeze of a market slowdown? You’re not alone. Interior designers everywhere are navigating shifting client expectations, tighter budgets, and the need to be more strategic than ever.
We’re joined by celebrated designer Rebecca Hay to explore exactly how to stay profitable and resilient—even when times get tough. She’s sharing her smartest strategies for weathering economic shifts, keeping clients engaged, and ensuring your business doesn’t just survive but thrives in 2025.
If you’re wondering where to invest, where to scale back, and how to make...
Duration: 00:43:0548: How Interior Designers Can Execute, Scale & Boost Profits
Mar 21, 2025Send Katie a Text Message!!
In this episode, we break down essential project management strategies to help interior The #1 mistake designers make that leads to project chaos—and how to avoid it.
Ready to streamline your projects, increase efficiency, and maximize profits?
Don’t miss this power-packed episode—your future self (and clients) will thank you.
Pro Tip: Adding project management services can significantly boost your firm’s profitability and client satisfaction. Start with small steps and refine your process as you gain experien...
Duration: 00:07:2447: The Only Woman on the Construction Site with Renée Biery
Mar 14, 2025Send Katie a Text Message!!
You’ve likely seen this scenario play out—a homeowner has an idea for their remodel, the GC calls it stupid, and while he has a point, the homeowner’s feelings are hurt and no one’s offered a viable solution. That is precisely where we come in.
As interior designers, we are uniquely able to translate our clients’ ideas to the construction crew who can bring it to life. But there’s even more that’s at play when you’re a female designer on the construction site. Renée Biery joins me f...
Duration: 00:43:5146: Proven Strategies to Attract Dream Interior Design Clients in 2025
Mar 07, 2025Send Katie a Text Message!!
In this episode, we’re diving into the marketing strategies you need to attract your ideal clients and scale your business in 2025. If marketing feels overwhelming, don’t worry—this episode breaks it into actionable steps that feel authentic and effective.
Grab a notebook and your favorite coffee—this episode is packed with insights to help you position your business for success.
Grab all the links and resources mentioned in this episode at
https://successbydesign.coach/podcast...
Duration: 00:07:5945: Digital Marketing Strategy for Interior Designers with Jason Lockhart
Feb 28, 2025Send Katie a Text Message!!
For most interior designers, marketing is throwing noodles at the wall and seeing what sticks. A little Instagram here, a little TikTok there, and maybe some paid ads for good measure. But deep down, you know that’s not a great way to run a business, increase visibility, or build brand awareness—let alone get paying clients! Wouldn’t it be great if someone who understood your industry could tell you exactly which marketing strategies you needed?
Meet Jason Lockhart! He’s an architect and digital marketing strategist who understands the inte...
Duration: 00:42:5244: Finances & Marketing for Interior Designers in 2025 [The Table]
Feb 14, 2025Send Katie a Text Message!!
As interior designers, we love being creative and bringing a client’s vision to life. Financials, budgets, and marketing strategies? Not so much. But our firms simply don’t exist without these key elements of business. Between the neverending natural disasters, dramatic economic shakeup, and mounting questions of what to focus on to grow the business—it’s feeling pretty intense for all of us. So… let’s talk about it!
In this Q1 episode of The Table series, LuAnn Nigara, Rick Campos, and Dr. Jennifer Chukwujekwe are back for a refreshing...
Duration: 00:40:5043: 3 Steps to Building a Lasting Business Legacy
Jan 31, 2025Send Katie a Text Message!!
In this solo episode, we're honing in on what it takes to build a business legacy. That may sound like nailing jello to a wall, but there are specific, actionable steps you can take to make this happen!
This isn’t just about scaling your firm or making a name for yourself. This is about creating something that lasts well beyond your time in the industry. It’s about shifting focus from those short-term wins—and instead planning for an impact that resonates, endures, and even gives back to the commun...
Duration: 00:14:3442: Technology & Automation for Interior Design with Danny Marsh
Jan 17, 2025Send Katie a Text Message!!
Unless you’re a drafter, most of us in the interior design world loathe technology. But it’s a necessary part of the job when it comes to running a business. So… how can tech support the design process and in scaling a business? My tech go-to, Danny Marsh, joins us for this episode! Danny shares technology challenges unique to interior designers, emerging tech trends, how certain software can actually hinder business growth, and a bit about his tech firm that’s just for interior designers. You’re especially going to want to stick a...
Duration: 00:37:0241: Mindset Shifts to Scale Your Business Beyond 6-Figures with Laura Thornton
Jan 03, 2025Send Katie a Text Message!!
The mental gymnastics it takes to start a business is just… different from the mindset shifts it takes to scale a business to 6-figures and beyond. (Mindset plays a huge role in both personal and professional growth!) I’m thrilled to have Laura Thornton back on the podcast for this conversation. We’re discussing the mindset shifts that are imperative when looking to scale your design business. Laura shares insights about growing a team, advice about being courageous and growing your confidence, and the raw truth of what it really takes to take y...
Duration: 00:47:5140: Thought Habits for Business Growth with Amy Kemp
Dec 20, 2024Send Katie a Text Message!!
Whether or not you’ve heard of thought habits, you’re most certainly familiar with the impact your self-talk has on your habits. But you may be surprised to hear just how impactful those thoughts of yours are on your business growth—or—lack thereof. Habit Finder Coach, Amy Kemp, is here to discuss this topic! Amy shares examples to bring these enlightening concepts to life, as well as exercises you can test out ASAP to regain your time and energy. In this episode, we get into so much including scheduling guilt-free playtime...
Duration: 00:45:4239: How to Sustainably Grow a Design Firm with Jeanne Collins
Dec 06, 2024Send Katie a Text Message!!
As an interior designer, there are a few business decisions that will critically impact your growth. Scaling your business to your lifestyle is an artform. It takes dedication, discipline, and determination. And Jeanne Collins knows this journey all too well! She joins us today to share how to know when it’s time to hire a coach or contractor, key marketing strategies that helped scale her business, and how becoming a female business owner made her a better mom. Enjoy this conversation and make sure you stick around for the Coaching Corner!
... Duration: 00:36:4338: 2025 Colors of the Year & Color Trends [Roundtable]
Nov 22, 2024Send Katie a Text Message!!
Welcome to one of our most anticipated conversations—the 2025 Color of the Year! Join color marketing experts from PPG, Sherwin-Williams, and Benjamin Moore as they reveal their picks, what inspired the selections, what they’re noticing with design trends in general, and what’s coming down the pike in the next couple of years as America starts to take the lead. (Yep, I just said it.) To say this is an exciting episode is an extreme understatement. Let’s get straight to it—and stick around for the Coaching Corner!
Grab all t...
Duration: 00:39:4637: The Future of Interior Design in 2025 [The Table]
Nov 08, 2024Send Katie a Text Message!!
Leaders in the interior design industry join me to discuss trends and predictions about the future—specifically 2025! You’ll hear from LuAnn Nigara, Rick Campos, and Dr. Jennifer Chukwujekwe. They’re sharing what 2024 was like for their businesses, what they’re evaluating as we wrap up the year, how they’re strategically approaching 2025, and how AI factors into all of this. You don’t want to miss this insightful and uplifting conversation! Stay for the Coaching Corner to continue that AI conversation. Let’s get started!
Grab all the links and resources...
Duration: 00:40:5436: Fall ‘24 High Point Market Trends with Diana Rushton
Oct 30, 2024Send Katie a Text Message!!
‘Tis the season for the Fall High Point Market of 2024! We know you’re here for the tips, tricks, trends, and everything we learn at market every time we go. And this time is no different—except we’re switching things up a bit! Di normally goes to market and gives us a recap on what’s trending in lighting, furniture, and textures. This time? Katie’s in the guest chair, sharing what she’s learned and experienced. And there’s still a Coaching Corner, so don’t miss those nuggets!
Grab all the lin...
Duration: 00:29:1335: Creative Burnout & Inspiration with Jennifer Bertrand
Oct 11, 2024Send Katie a Text Message!!
Creative burnout hits even the best of us. And Jennifer Bertrand (that’s right, of HGTV’s ‘Design Star’) is here to share her story with us from not-the-right-fit clients to sources of inspiration to how she’s been able to sustain her current level of creativity—Jennifer’s baring it all! Tune in, and don’t miss today’s Coaching Corner.
Grab all the links and resources mentioned in this episode at https://www.colorworks.coach/podcast-library/b/creative-burnout-and-inspiration-for-interior-designers
Connect with Jennifer:
Website
This podcast is...
Duration: 00:33:4234: How to Scale Your Interior Design Business to 7-Figures
Sep 27, 2024Send Katie a Text Message!!
Finances, in general, are a scary thing. Finances in your business, well, they can be even scarier. So how do you get over that? And what are the key skills and habits that business owners need in order to break through and reach that magical 7-figure number? Whether you run a 6-figure interior design firm and are wanting to get those magical 7-figures or are just thinking about launching your own firm and are petrified—you will not want to miss this conversation as we tackle those very questions! If you are ru...
Duration: 00:24:2833: How to Build & Design a Company Culture with Josh Dykstra
Sep 13, 2024Send Katie a Text Message!!
Even if you are a company of 1, it’s critical to think about the company culture you want to build! Which includes way more than just values and beliefs you post to your About page. But maybe you have questions like… how do you design a company culture? And how do you actually put it into action? Welcome Josh Dykstra back to the podcast! He’s diving into all things company culture—how it directly impacts your ROI, the exact steps to take to create your guidelines, and even how to involve contract...
Duration: 00:31:3432: Art, Design, & Affordability [Roundtable]
Aug 30, 2024Send Katie a Text Message!!
For art to not remain an afterthought with interior and commercial designs, we must incorporate art into the conversation early. As designers, we have a unique ability to propel up-and-coming artists forward while also inspiring more clients to bring incredible pieces of art into their spaces. But art isn’t just an important cornerstone to design, it also greatly impacts our nervous systems. For this in-depth roundtable conversation, I have Mandy Theis and Dr. Stacey Denise joining me! You’ll hear the artist’s perspective, the designer’s perspective, and a physician’s perspect...
Duration: 00:52:1831: How to Make Money as an Interior Designer with Laura Thornton
Aug 16, 2024Send Katie a Text Message!!
Whether your design firm is new or not, it’s high time you learn how to make money and run a profitable business! No more free consultations. No more asking for permission to raise your rates. And certainly no more burying your head in the sand and not looking at your numbers. Award-winning designer and fellow podcaster, Laura Thornton joins me for this conversation! She’s sharing about time tracking, money management, offer pricing, intuition, and SO much more in this episode. You’re gonna need at least one notebook for this one. B...
Duration: 00:45:2230: 2024 Las Vegas Summer Market with Diana Rushton
Aug 02, 2024Send Katie a Text Message!!
It’s Las Vegas Summer Market recap time! Our favorite visual merchandiser, Diana Rushton, is here to tell all. From textures and color palettes to furniture and lighting—we’re talking all about what’s trending. Is gray gone for good? How about Farmhouse style? And when it comes to choosing which market you go to for your design firm, how do you make the best decision? All that and more is heading your way when you press play! Oh, and don’t miss this week’s Coaching Corner where I reveal how I’ve fou...
Duration: 00:24:4729: Grow Your Interior Design Business Using Collaborations & AI with Jenny Cano
Jul 19, 2024Send Katie a Text Message!!
Your design business will grow faster, go further, and be more successful when you embrace 2 things: collaborations and technology. You may not want to admit it, but AI is here to stay! It can even have a positive impact on your firm—if you let it. And that’s just one collaboration you can engage in! There’s also the opportunity to join professional organizations which can keep you inspired, get you out of creative burnout, or provide educational resources. If you're curious about how collaboration and technology can benefit your business, you wi...
Duration: 00:25:3728: Marketing Strategies for Interior Designers [Roundtable]
Jul 05, 2024Send Katie a Text Message!!
Digital marketing strategies like SEO and social media are critical to the success of an interior design firm. But which platform should you be on, what metrics should you monitor, and how can you stand out in a crowded industry? As you’ll hear in today’s roundtable discussion with Aaron and Kari, people are longing for connection and your digital footprint allows you to provide that in a very meaningful and authentic way. And all of this effort equals conversions and clients—when done correctly! Grab your favorite beverage, get comfy, and st...
Duration: 00:45:1627: Scale Your Interior Design Business Using Systems w/ Rebecca Hay
Jun 21, 2024Send Katie a Text Message!!
Systems and processes are likely not the first things that come to mind when you think of scaling your design business growth. It’s much more appealing to dream of luxurious Tuesday mornings spent sipping coffee and being creative. But—those “boring” systems and processes are the real movers and shakers that get you more time, more money, more happiness, and the business of your dreams! And that is exactly what Rebecca Hay is here to discuss with me today. Press play and get ready to hear everything from what business looks like wit...
Duration: 00:45:1526: 2024 Interior Design Trends with Diana Rushton
Jun 07, 2024Send Katie a Text Message!!
We’re here to tell you the next big interior design trend to look for in 2024! Our very own Diana Rushton recently visited the High Point Market and is here to tell all. From how to merge sustainability and trends to updating a space designed with a previous decor trend to all that’s new in color, lighting, and textures—Di’s got you covered! Make sure you stick around for the Coaching Corner where we discuss navigating trends with design clients. Get your pen and notebook and let’s get this show start...
Duration: 00:31:0725: Networking Tips for Interior Designers with LuAnn Nigara
May 24, 2024Send Katie a Text Message!!
Networking as an interior designer can be intimidating—but it doesn’t have to be. Not if you’re armed with the perfect questions to ask, a plan of action, and all the rest of the advice LuAnn Nigara shares with us in this insightful and inspiring conversation! Hear from one of the most connected women in the industry just how to navigate in-person and virtual networking events so you get the most out of the experience and foster lifelong relationships. Be sure to stick around for the Coaching Corner. Alright, grab your n...
Duration: 00:38:1024: How to Close Sales Using Body Language with Nancy Ganzekaufer
May 10, 2024Send Katie a Text Message!!
One of the most critical aspects of business is the sale—and your body language could be killing your close rate. An interior designer’s nonverbal communication to clients must exude calm and confidence from the very beginning. But how exactly can you do that? Nancy Ganzekaufer is a body language trainer who specializes in marketing and sales strategies specifically for interior designers! In today’s episode, Nancy walks us through exactly what we should be saying and doing throughout the sales process. Don’t miss today’s Coaching Corner at the end of the...
Duration: 00:49:1823: Brand Identity & Design for Interior Designers with Corey Fuller
Apr 26, 2024Send Katie a Text Message!!
Your brand identity captures everything about your design firm. From the fonts and color palette you use to the intangible pieces like brand voice—it all works together to draw in your ideal clients. But where do you begin creating a brand identity? Do you need to hire a professional brand strategist? And how can you tell it’s time for a rebrand? Get your Notes app out because Corey Fuller is back and ready to talk branding for interior designers! Be sure to stay for The Coaching Corner at the end of t...
Duration: 00:40:0622: Interior Designers Pricing & Project Estimation with Michelle Lynne Pant
Apr 12, 2024Send Katie a Text Message!!
A business series wouldn’t be complete without talking about pricing for interior designers. Pricing and project estimation can be such a touchy and intimidating topic, but it doesn’t need to be! How can designers turn what they love into a profitable business quickly? How do you make the jump from hourly to value-based (or flat-fee) pricing? Michelle Lynne Pant is here to answer all these questions and more in one of our rawest conversations yet! You’re going to want to take notes with this one—and make sure to stick ar...
Duration: 00:55:06Welcome to Colorful Conversations with Katie!
Apr 03, 2024Send Katie a Text Message!!
Welcome to “Colorful Conversations with Katie”! Join us for a vibrant podcast where we seamlessly blend the realms of design and business in a fun and professional setting. Available on YouTube or any of your favorite podcast platforms!
📲 CONNECT with Katie:
Business Strategy Sessions for Interior Designers with Katie
The Studio, an Innovative Hub tailored for Interior Design Professionals
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This episo...
21: Target Audience Personas & Marketing with Bill Gelgota
Mar 29, 2024Send Katie a Text Message!!
The target persona in your marketing is maybe the most critical piece of your business foundations. It’s just like the old adage says, if you’re speaking to everyone, you’re speaking to no one. But how are you supposed to determine your target market when you’re just starting your design business? How do you discover their wants and needs? And how does a SWOT analysis come into the mix? We are answering all this and more in today's episode with my guest, Bill Gelgota. Stick around for the rapid fire “bu...
Duration: 00:43:2320: Business Insurance Basics for Designers with Stephen Wisocky
Mar 15, 2024Send Katie a Text Message!!
Insurance should grow alongside your business—it’s not a set it and forget it situation! So let’s talk about the insurance needs of interior designers. What insurance must you have as soon as you open your design firm? How do your insurance needs change as your firm grows? And what rates can you expect to pay? Stephen Wisocky (the exclusive Insurance Partner of the Interior Design Society), joins me for this conversation—perfect whether your design business is new or has grown in recent years! Stay til the end of the epis...
Duration: 00:39:0019: How to Hire a CPA for Your Design Firm with Kate Snelson
Mar 01, 2024Send Katie a Text Message!!
How are you supposed to know which CPA to hire? Or when to hire them? Can you ask them questions before becoming a client? What qualifies as a business expense? Which expenses do business owners commonly miss? And do you really want your CPA to ask you potentially awkward questions? Don’t you already have enough on your plate with starting a design business?
The answer is yes, and that’s why Kate Nelson has returned to the show to answer all our questions. In today’s conversation, Kate shared how to...
18: Color Consulting, Forecasting, & Trends with Nello Marelli
Feb 16, 2024Send Katie a Text Message!!
When it comes to color and textile trends, Europe typically is ahead of the U.S. market—but what if you could finally walk alongside European designers? What if you had access to the same trend forecaster and color consultant they do? Well, join me in welcoming Nello Marelli to the show! Nello is a color consultant and trend forecaster.
In today’s episode, we’re talking about the importance of color in design, how to create harmonious environments using color, and the significance of trends. And as an added bonus...
Duration: 00:36:21Bonus: Vegas Market Recap—Biggest Trends 2024 with Diana Rushton
Feb 09, 2024Send Katie a Text Message!!
Wondering what happened at the 2024 Las Vegas Market? As a designer, it’s important to stay on top of the shifts in trends—it makes your designs relevant, brings them up-to-date, keeps you current, and moves you forward even beyond that. Our very own Diana Rushton went to market and shares the details of the design trends she discovered. If you haven’t felt particularly creative recently, this conversation is sure to spark something for you! Tune in to find out what we can expect to see in design textures and colors in 202...
Duration: 00:35:4717: The Legal Side of Running an Interior Design Firm with David Adler
Feb 02, 2024Send Katie a Text Message!!
How do you build a portfolio when you don't own the intellectual property rights? What questions should you ask an attorney before working together? What do you really need to know—legally speaking—about starting and running a business? I'm thrilled to have David Adler in today's episode, part of our Creating a Design Business Series, for this conversation about legalities. No matter if you want to start a business or grow your design firm, there are things you need to do to protect yourself legally. It's impossible to keep up with the...
Duration: 00:37:4816: Intro to Interior Design Entrepreneurship with Michelle Lynne Pant
Jan 19, 2024Send Katie a Text Message!!
Have you found yourself wondering how to start an interior design business? Curious about what qualities and skills you need to be successful? The truth is—there are some really fun things about entrepreneurship… and there are some less than glamorous things you should know about. Fellow interior designer, business owner, and coach Michelle Lynne Pant joins me for this episode. Whether you’re a designer currently working as an employee at a firm or you’re working in Corporate America dreaming of a career change—you won’t want to miss this convers...
Duration: 00:33:0415: The Benefits of Starting a Business with Mark Bernheimer
Jan 05, 2024Send Katie a Text Message!!
If you had the chance to shape what your days, weeks, months, and life looked like—would you go for it? Becoming an entrepreneur is perfect for when you want to do something differently, do it better, and just be who you are! It gives you such freedom. But, truth be told… it isn’t the perfect fit for everyone. Mark Bernheimer, one of my journalism mentors, joins me in this conversation.
We jump straight into what you need to know and be prepared for as you enter the world of entr...
14: Futurist Predictions for Design & Business with Rebecca Ryan
Dec 22, 2023Send Katie a Text Message!!
Our world is rapidly evolving. We’ve got AI and a whole host of other innovations coming on board and shaking things up. If we're not evolving in our business, we will be left behind. Instead of being fearful of the uncertainty that lies ahead in 2024 and beyond, what if we could hear predictions from someone who studies the future and create a game plan?
As a professional futurist, Rebecca Ryan is no stranger to predictions. I’m so excited she’s joining me for this conversation where we’re going dee...
Duration: 00:45:5813: The Construction Story with Kelly Fridline
Dec 08, 2023Send Katie a Text Message!!
Wouldn’t it be nice to have a step-by-step guide to the construction process (AKA the construction story)? Once you have your contract and are well on your way (especially when working with an architect), you must understand what comes next. It’s about approaching the design process with humility and looking at this as a partnership. And if SDs, DTs, & CDs read like a bunch of alphabet soup, you really don’t want to miss this. Kelly Fridline joins me for a thorough walkthrough of the construction process.
In this ep...
12: Giving Back Through Corporate Social Responsibility with Treger Strasberg
Nov 24, 2023Send Katie a Text Message!!
What exactly is corporate social responsibility? Ever heard of Humble Design? This organization furnishes and decorates up to 13 homes each week in five cities across the country. Back in 2009, Treger Strasberg created a nonprofit and established a system that helps thousands of veterans, women, children, and families stop the revolving door of homelessness. The belief is simple: individuals emerging from homelessness deserve to come home each day to a clean, friendly, and dignified home.
How does the 99% success rate of Humble Design really impact a family and a community? I c...
Duration: 00:42:1611: 2024 Color of the Year & Color Trends with Sherwin-Williams and PPG Paints
Nov 10, 2023Send Katie a Text Message!!
Have you ever wondered what goes into selecting the color of the year? Who picks these trends? Do these colors have any longevity to them? What are we supposed to do with the color choices as designers? And will we ever be done with gray? I am thrilled for you to hear this roundtable discussion with Susan Wadden of Sherwin-Williams and Ruthanne Hanlon of PPG Paints. These ladies dished all the secrets of the meticulous processes to select the year's color. So many variables and pieces of data are analyzed by these...
Duration: 00:55:2610: How to Improve Company Culture with Josh Dykstra
Oct 27, 2023Send Katie a Text Message!!
What if I told you that you could improve your employees’ productivity by over 200%? Yes, you could actually have energized, happy, thoughtful, and super-productive employees by getting clear on just one thing! It’s something that greatly differentiates you from your competition. Your company culture.
Josh Dykstra is with me today to talk about all things company culture. What it is and how it impacts your business and where to even begin. And we’re not just talking about typical office culture—Josh helped me settle a debate about building teams rem...
Duration: 00:41:169: Understanding Taxes as an Entrepreneur with Kate Snelson
Oct 13, 2023Send Katie a Text Message!!
Wondering how entrepreneurs and people who are self-employed are taxed? Does that just make you want to curl up in a ball for the rest of the year? The thing is, if you’re paying money to the IRS, then you’re making money. That’s supposed to lessen the blow, but financial planning as a business owner can be a sensitive and overwhelming subject. Which is why I was so glad Kate Snelson agreed to share her public accounting knowledge with us. We tackled a lot in this episode! From W-9s and...
Duration: 00:36:408: Branding: The Power of a Name with Corey Fuller
Sep 29, 2023Send Katie a Text Message!!
What is the importance of branding? Whether you’re a solopreneur or part of a design firm, having a brand makes you memorable. But good branding doesn’t happen by throwing spaghetti at the wall and hoping something sticks—it’s strategic and thoughtful. My friend and branding expert, Corey Fuller, is sharing that with us on this episode! We touched on everything from naming a business to finding the perfect typography. This conversation is an incredible resource for anyone looking to brand a new business or rebrand an existing one.
In t...
Duration: 00:33:507: Color Theory with Jason Bemis
Sep 15, 2023Send Katie a Text Message!!
Do you let the natural environment inform your designs? How does color affect your designs? And how can you adequately share what you do when you explain color to your clients? It’s a lot to think about. Lucky for us, my dear friend, Jason Bemis joins us on this episode to talk about nature, psychology, physiology, and color. We’re getting scientific! This is an interview not to miss if you’ve felt like inspiration has been lacking or you’re just looking for something to enliven your designs.
In thi...
Duration: 00:31:206: Relationship Between Designer and General Contractor
Sep 01, 2023Send Katie a Text Message!!
In this episode, we sit down with Jason Mews, Construction Management and General Contractor at Lippert Bros., Inc., to explore the critical partnership between general contractors (GCs) and interior designers.
Jason emphasizes the collaborative nature of this relationship, highlighting how designers bring creative visions to a project while GCs translate these ideas into tangible structures. Effective communication and trust are paramount, as both parties must work closely from project inception to completion.
📦Unpacking the Topic:
3:45 Design plans with GC plans
23:10 Field visits
26:23 Precon meetings
5: The Architect and Designer Relationship
Aug 18, 2023Send Katie a Text Message!!
In this episode, we sit down with Wesley Rutledge, licensed Architect at Beck Design. Our conversation explores the dynamic relationship between architects and designers, emphasizing the value of a collaborative approach from the very beginning of the design process. Wes sheds light on the essential role designers play in shaping architectural outcomes, advocating for their involvement at the conceptual stages.
Full Show Notes Here
📚Expand your Knowledge:
Interior Design Resources
Zen and the Art of Motorcycle Maintenance
“Glass House”
Watch Episode 2: Color T...
4: Las Vegas Market 2023
Aug 14, 2023Send Katie a Text Message!!
She’s back! In this episode, we reconnect with the lovely Diana Rushton once again, Project Manager and Assistant Designer at Color Works Design, as she recounts her captivating observation of the much-anticipated Las Vegas Market 2023. With Diana as our guide, we traverse the vibrant landscape of the latest interior design trends like the revival of burnt orange colors, the sumptuous allure of chocolate tones, and the tactile luxury of shag. Shag rugs and furnishings make a bold return, adding texture and comfort. Plaster art pieces also come into focus, showcasing how te...
Duration: 00:27:463: Relaying your Brand as a Mom-preneur
Aug 04, 2023Send Katie a Text Message!!
In this episode, we sit down with Becca Ellison to discuss elevating your brand. Becca is a remarkable brand strategist and photographer who shares invaluable insights on crafting a compelling personal brand as a solopreneur or entrepreneur.
Join us as we explore the significance of authenticity, leveraging unique strengths, and finding balance in the chaotic world of juggling parenthood and entrepreneurship. Becca’s expertise shines as she guides us through defining and refining our personal brand to attract the right audience, make a meaningful impact, and close the deal.
2: Color Trends of 2024
Jul 20, 2023Send Katie a Text Message!!
In this episode, we sit down with Susan Wadden, Director of Color Marketing at the Americas Group, to discuss the color trends of 2023. Susan shares her expertise and insights into the captivating world of color and its impact on the design industry. An exclusive announcement is unveiled: the highly anticipated 2024 color trends are set to launch next month in a completely new and reimaged way that is even more designer-friendly!
Full Show Notes Here
📚Expand your Knowledge:
Interior Design Resources
Wide Sargasso Sea...
1: NeoCon 2023 Review
Jun 28, 2023Send Katie a Text Message!!
Katie and Diana discuss their experience and lessons learned at NeoCon 2023. NeoCon serves as the hub for the commercial design community, uniting its designers, architects, end-users, manufacturers, dealers, service providers, associations, educators, students and media each year in June.
Full Show Notes Here
Expand Your Knowledge
NeoCon
Interior Design Resources
Connect with Katie
LinkedIn
Business Strategy Sessions for Interior Designers
Free Resources for scaling your interior design firm<...
Welcome to Success by Design, Mastering the Business of Interior Design
Jun 27, 2023Send Katie a Text Message!!
Welcome to Success by Design, Mastering the Business of Interior Design. Learn from my mistakes, as this is your masterclass on getting where you want to be. Whether that is elevating in your current interior design firm, starting your own firm, or moving your existing firm up on the ladder of success and profitability, this podcast is your ultimate resource.
Connect with Katie
LinkedIn
Business Strategy Sessions for Interior Designers
Free Resources for scaling your interior design firm