Family Photographer Marketing Podcast

Helpful Links:

Design Your Year- Jan 12th 9am

Marketing Membership - $35/mo

One-On-One Marketing Help

I review the wins and pivots that made 2025 calmer and more profitable, from replacing road-heavy sessions with local work to running real six-week marketing tests. I share how booking paths, email, and simpler websites landed more clients while ditching engagement pods protected creative focus for family photographers I help.

• shifting from travel-heavy sessions to local demand
• adding senior sessions to raise effective hourly rate
• refining styling guidance and minimizing navy
• committing to six-w...

Helpful Links: Design Your Year Jan 12th

We map a simple plan to prepare your photography business for 2026 by fixing pricing, cleaning systems, and protecting your time and energy. From a dual-card backup workflow to email list pruning and boundary resets, we focus on practical changes that reduce overwhelm and raise profit.

• auditing cost of doing business and raising prices to match increases
• calculating profit per hour by session type and finalizing 2026 rates
• updating all client-facing materials for clarity and consistency
• digital declutter, gallery retention policies, and backup strategy
• email and CRM cleanu...

Important Links: Join the Membership, $35/mo

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I lay out a four-step reset for family photographers who want to pivot their brand toward sessions that feel true: ruthlessly cull, define the niche, curate the homepage, and announce the change with confident, specific offers. The goal is trust and consistency so the work you show matches the work you want to book.

• Ruthless cull across all platforms to remove off-brand images
• Keep, archive, delete or repurpose workflow to decide what stays
• Prioritize emotive, on-brand work over technical perfection
• Define a single p...

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Design Your Year Waitlist - Jan 12th!

My Instagram

We share two themes that can run your entire 2026 marketing plan: make every step crystal clear and keep the promises you make to yourself and your clients. We map a booking path that reduces mental load, steadies visibility, and turns relief into trust and bookings.

• clarity as a guiding principle across website, social, and email
• the Ace Hardware greeter as a model for helpful marketing
• removing old images, broken tech, and vague offers
• building seasonal booking paths for spec...

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Website Lab Small Group Coaching  $75 off with code BF26

We lay out a clear path for family photographers to grow in 2026: build a trustworthy website, add steady visibility, and keep momentum with weekly support. Courses alone go stale; a system plus community creates consistent bookings.

• Black Friday context and 2026 offer overview
• Why membership beats standalone courses for marketing
• The website as the true foundation of trust
• Small-group Website Lab structure and goals
• How visibility fails when the site breaks trust
• Facebook ads support and course updates
• Seasonal...

We share 25 hard-won marketing lessons from 2025 that helped family photographers book faster with less friction. The through-line is trust: clearer sites, local proof, simple systems, and a human voice that makes your brand easy to choose.

The Black Friday sale does include the Facebook ads small group class, the Pinterest Small Group Class, and the website small group class that are happening virtually in 2026. If you're not, you can go on the email list by getting any one of the freebies that are in my Instagram link in bio and it'll put you on the email list<...

We answer your most-asked questions on booking through the slow season, defining marketing, building an email list that converts, navigating comparison, and adapting to AI-era SEO. The throughline: pick one offer, build proof, show up often, and make it easy to book.

• splitting the year into seasonal offers for steady income
• building runway with model calls and BTS content
• redefining marketing as visibility that converts
• choosing outreach that fits your personality
• creating engaging, useful email formats that people want
• ignoring saturation and protecting your attention
• adapting local SEO for AI overview outcomes
•...

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Design Your Year Waitlist

Marketing Membership

We map a practical path from burnout loops to steady bookings by swapping panic posts for a simple, repeatable marketing rhythm. We explore low-energy systems, seasonal urgency windows, and diversified channels that protect visibility beyond social algorithms.

• overbooked vs underbooked burnout and why both go silent
• the danger of panic posting and cooled audiences
• treating marketing as a rhythm not a sprint
• reducing reliance on Instagram with email and evergreen content
• repurposing one idea across many channels using templates
• proo...

Links:

Waitlist for Design Your Year 2026

My Membership  + My Instagram

A simple daily micro marketing system that fits creative brains, cuts stress, and compounds into real visibility and trust. Expect clear steps for a 15-minute Mon–Fri plan, practical tools to stay consistent, and eight mindset shifts that make it sustainable.

• defining success on your own terms
• why short daily actions beat marathon sessions
• the five-day, 15-minute marketing framework
• local relationship tactics that take minutes
• website micro updates that sell your work
• storytelling routines that build connection
...

Links: My Instagram 

Membership

We break down a simple three-layer marketing ecosystem for working photographers navigating busy season: fast trust, steady visibility, and friction-free conversion. Real stories, clear exercises, and practical fixes turn scattered posting into a system you can actually run.

• fast trust through alignment and consistency 
• visual and voice cohesion across site, email, and social 
• clarity on who you serve, where you are, and your process 
• visibility buckets: evergreen, daily, borrowed 
• stop promoting what is sold out and pivot messaging 
• six-week data tests to find traction channels 
• co...

Helpful links: 

My IG

Membership

We map a six-week plan to turn Black Friday into real bookings for early 2026, from defining a focused offer to testing links and writing emails ahead of time. We also talk mindset, visibility, and simple ways to stop hiding in stories and start selling with clarity.

• why a single, limited offer converts better than “everything on sale”
• how to align the bundle with 2026 goals
• building the pathway: list, access rules, payments, scheduler, confirmations
• warming the audience beyond stories and posting to the homepage
• writing...

My Instagram

Join The Membership

We unpack how to recover from an unhappy client without losing your confidence, and how to turn tough feedback into clearer marketing and better fit. We share scripts, boundaries, and system tweaks that protect your energy and attract the right families.

• family photography as a mirror for dynamics and self‑image
• regulating emotions before responding and seeking the right support
• short, kind, professional replies that acknowledge feelings
• defining fair solutions without panic refunds
• clarifying brand fit: playful, snuggly, adventurous vs posed expectations
• portfolio and weather tr...

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Portrait Mastery Talk- How to Create Demand Instead of Chasing it

The Marketing Membership

My Instagram

The psychology behind booking decisions reveals that how your brand makes clients feel matters more than price, algorithms, or photography trends. Understanding the four pillars of influence( urgency, ease, trust, and emotion) transforms your booking process from complicated to magnetic.

• Psychology plays a major role in both creating meaningful client connections and successful marketing
• Four key pillars influence booking decisions: urgency, ease, trust, and emotion
• Creating natura...

Helpful Links: Portrait Mastery Class!

Local marketing strategies make the biggest difference when fall sessions aren't booking as expected. Shifting focus from global visibility to local presence creates genuine booking opportunities with people who can actually hire you.

• Assess what's not working in your current marketing approach
• Speak specifically to local clients rather than using generic messaging
• Add urgency to your marketing communications
• Optimize your Google Business Profile with location-specific content
• Tag locations in every post to attract local attention
• Partner with community groups and local organizations
• Create...

Membership Info

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Fall presents a unique opportunity for photographers to leverage increased attention on their brand, yet many go silent during this busy season. We can transform fall from a marketing dead zone into a powerful launchpad for next year's success.

• Even in challenging economic times, clients are still booking photography sessions
• Consistency in marketing is more important than perfection
• Batching fall marketing tasks helps manage time effectively during busy periods
• Stop hiding in Instagram stories - create content with longevity
• The "you're annoying" mindset prevents most photograph...

Fall Goal Setting Workshop 6/30! Join the Membership

My Instagram

Money mindset significantly shapes how we market our photography businesses and the stories we tell ourselves that limit our potential. Creative photographers often struggle with raising prices because we hold limiting beliefs about our own worth, leading to positioning ourselves as budget options rather than the trusted experts we truly are.

• Money mindset issues manifest in five key ways: believing we're not worth charging more, assuming people can't afford us, avoiding being "salesy," feeling we must overgive to deserve payment, and fearing money will ch...

Ai Overview Class in Membership

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Sixteen powerful mindset shifts that can transform your approach to marketing as a photographer and help you overcome feelings of frustration and hopelessness in your business journey. These thought adjustments address common challenges like market saturation fears, marketing discomfort, and self-doubt that prevent photographers from reaching their full potential.

• Marketing is sharing solutions, not being "icky" or bothering people
• Your unique perspective is what makes you stand out in a seemingly saturated market
• Marketing is a learnable skill based on data, not your personality
•...

Helpful Links:

Marketing Membership $35/mo

My Instagram

Episode Overview:

The photography industry isn't dying, but it DOES requires a complete shift in marketing approach to meet changing client behaviors and economic realities. 

• Clients are taking longer to decide and often booking last minute, requiring photographers to adapt marketing strategies that speak to both
• Low-priced competition has always existed—the real challenge is consumer behavior changes in uncertain economic times
• Successful photographers now spend 30-40% of their time on active marketing efforts
• Marketing must focus on building emotional s...

Trust-building with potential clients has dramatically accelerated, requiring photographers to adapt their marketing strategies in an environment of economic anxiety and shortened attention spans. We need to be building trust in minutes, not months, as client behavior has fundamentally changed.

• Clear, human-focused websites must immediately answer: who is it for, why now, and why you as the photographer
• Testimonials strategically placed near pricing and about pages create trust-building touchpoints
• What-to-expect videos showing your face and voice humanize the photography experience
• Fast response times are critical – waiting to seem "less desperate" can cost bookings
• Google Busin...

Want help planning Summer? Come to the Summer Goal Planning Workshop in the Marketing Membership!

Developing a consistent brand voice can help photographers overcome marketing barriers and build client trust faster, even if that voice differs from their real-life personality.

1. Warm & Nostalgic Storyteller

2. Playful Best Friend

3. Adventure-Loving Guide

4. Calm & Minimalist

5. Elevated Fine-Art Editor

6. Heart-Centered Empath

7. Educational Mentor

8. Eco-Conscious Naturalist

• Common marketing barriers include general overwhelm, time management issues, and visual content creation
• Brand voice can be different from...

The Family Photographer Marketing Membership is open!

We share a collection of spring marketing strategies from successful photographers who have managed to book this traditionally slower season effectively. 

• Offering early access or booking incentives for spring when clients book fall sessions
• Creating a seasonal client flow with year-round documentation packages
• Collaborating with local seasonal businesses like flower farms and boutiques
• Consistently talking about spring in your marketing throughout the year
• Using visual countdown boards to create awareness and scarcity
• Emphasizing spring's benefits: less crowded locations and more creative freedom
• Leveraging exis...

Spring photography marketing requires a much longer runway than most photographers realize, with the most successful spring bookings often beginning their marketing campaigns in the previous fall.

• The reality is that spring sessions don't naturally attract client interest the way fall family sessions do
• Photographers who succeed with spring have spent years building that seasonal association with their client base
• Many successful spring photographers focus on motherhood sessions which creates separation from traditional family photography
• Weather complications can make spring sessions logistically challenging with multiple reschedules
• Consider alternative approaches like setting aside fall income to...

Fiona explores why photographers often chase trends when bookings slow down and explains how this can damage your brand identity and long-term business goals. She reveals the reality behind "successful" photographers whose business models often rely on model calls and photographer education rather than client work.

• Trend-chasing happens most during financial insecurity when photographers aren't meeting income goals
• Many photographers on pedestals are using model families to create content that sells education to other photographers
• Marketing requires approximately 77 touchpoints before someone makes a purchase decision
• Pivoting constantly restarts the long runway needed for new offering...

Helpful Links: 

Pinterest for Family Photographers

3 Week Group Mentoring

2 Week Planner CANVA Freebie

Overview: 

Learn how to create a full month of social media content in just one day with a systematic approach that will keep you consistently visible to potential clients.

• Choose three content pillars such as behind-the-scenes, client stories, and sales/promotions
• Aim for 3-4 posts per week (12-16 monthly) to stay top of mind with potential clients
• Set time limits when brainstorming content to avoid perfectionism
• Focus on reels and carousels instead of...

Marketing channels for family photographers have substantially changed in the past couple of years, requiring new strategies to maximize visibility and bookings. Today I'm breaking down platform-specific updates and sharing practical ways to optimize your marketing efforts without getting overwhelmed.

• Pinterest now favors engagement-based content alongside inspiration and education
• Use keyword-rich descriptions and short-form video on Pinterest for better results
• Google prioritizes experience-based content showing expertise and personal stories
• Create Q&A sections in blog posts to rank better with Google's AI
• Instagram algorithm heavily favors reels and carousels over single images
• Content that...

Helpful Links:

My Instagram 

Pinterest Course - $25 off with code APRIL through March 24th. 

Overview:

• Even experienced photographers with large followings are finding it difficult to book clients in the current climate
• There's no shame in supplementing your photography income with other work if needed
• The fastest way to gain local visibility is through authentic storytelling content
• Reconnecting with the joy of photography can fuel the motivation to continue marketing efforts
• Sharing your passion rather than just selling services creates more meaningful community connections
• Creating a content seri...

Helpful Links: 

Marketing Mentoring (FB Ads Included)

Fb Ads Mini Course

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Episode Recap:

This episode dives deep into whether family photographers should run paid ads, highlighting the critical importance of a consistent portfolio and a well-defined marketing strategy. 

• Discusses the importance of running ads with a solid foundation 
• Explains the necessity of a consistent portfolio for building trust 
• Addresses common barriers such as overwhelm and fear 
• Emphasizes the need for both ads and a strong social media presence 
• Highlights the current challengi...

Every photographer faces moments of feeling stuck, especially in marketing. This episode identifies "functional freeze," discusses its impact, and emphasizes the importance of taking actionable steps to overcome inertia.

• Introduction to functional freeze as a marketing challenge 
• Connection between functional freeze and lack of motivation 
• Importance of organizing marketing materials 
• Creating a clear artistic process to streamline work 
• Developing a content series for engagement 
• Networking and connecting with others for support 
• Reaching out to past clients for valuable reviews 
• Importance of participation in networking events 
• Scheduling model calls to spark creativity 
• Th...

This episode explores creative marketing strategies for photographers aiming to pivot their businesses, especially during uncertain economic times. We tackle the power of local giveaways, the importance of maintaining clarity across multiple photography genres, and ways to effectively engage with communities to cultivate lasting client relationships. 

• Navigating the transition between different photography genres 
• Benefits of hyperlocal giveaways and partnership strategies 
• Importance of capturing leads from giveaway entrants 
• Creating clarity in a mixed-genre photography business 
• Emphasizing consistency through blogging for SEO 
• Engaging with the community through physical events 
• Testing waters with trial reels for audience gr...

This episode highlights essential marketing predictions for photographers in 2025. We emphasize the importance of a solid website, diversified marketing approaches, and the power of storytelling while encouraging listeners to take bold + diversifed action.

• Building a trust-building website as a foundational step
• Diversification is key to surviving platform shifts
• Leveraging SEO and email marketing for better visibility
• The importance of storytelling in connecting with clients
• Taking action to translate ideas into measurable results
• Adapting to new marketing channels and strategies
• Encouragement to embrace a mindset of early adoption

Mentioned in this Episode...

This episode explores essential marketing strategies for photographers, focusing on website optimization and effective client engagement techniques to boost bookings. The discussion highlights the importance of understanding client needs and educating them about unique session offerings, such as bedtime photography, to foster trust and increase visibility.

• Review of Bloom Light Photography and suggested website improvements
• Importance of an engaging About Me page emphasizing the artistic process
• Benefits of having a detailed FAQ section for potential clients
• Encouraging the use of online booking systems to streamline the client experience
• Discussion on enhancing Instagram with effective...

Family photographers often feel pressure to achieve six-figure incomes, but many fall short of these ambitious benchmarks. This episode examines income realities, the importance of mindset, and practical strategies for building a successful family photography business. Also, learn how looking at the actual data can help you refine your 2025 goals.

• Discussing common misconceptions about six-figure incomes
• The impact of mindset and comparison on income goals
• Strategies for effective seasonal marketing
• Analyzing income contributions from various session types
• Importance of boosting print sales
• Practical tips for increasing income sustainably

Want more help? Grab a...

Marketing Reviews Part 2!

We start with a talented photographer based in Victoria, BC trying to specialize in outdoor adventures day in the life and relaxed at-home sessions. A few tweaks will give these two sessions types more prominence on the homepage and creating ease of booking will also help build trust.

We unpack the essentials of a compelling "About Me" section on a photographer's website, emphasizing its power to build trust and engage potential clients. Explore how behind-the-scenes videos and day-in-the-life storytelling on social media platforms can showcase a photographer's unique offerings, helping clients understand...

Marketing Reviews are back! This time we are discussing a Spokane family photographer who wants more snuggle in-home sessions and a Texas photographer juggling seniors with families in her marketing.

Need a 2024 write off? Work one-on-one with me as your marketing mentor for 2025!

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Have you ever wondered how to turn an unexpectedly challenging year into a success story? We’re unpacking the secrets to navigating a tough year in photography, particularly for those grappling with outdated marketing techniques and a shaky economy.

By establishing clear expectations and systems, you can protect your dream of what this business could be while building a trustworthy and sustainable brand.

We'll also discuss the return of marketing reviews for family photographers, offering a chance to gain constructive feedback and uncover new opportunities. Reach out to me on Instagram for a review, and li...

For family photographers and creative minds alike, we'll explore the art of taking brave steps and realizing that true confidence isn't the absence of fear—it's taking action despite it. Let's make 2025 your year for courageous achievements and trusting in your unique vision.


One-On-One Marketing Mentorships
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Ever wondered how a photographer can transform their passion into a thriving business amidst the chaos of life's demands? Join me on this episode as I recount my journey through the busiest stretch of my career, learning valuable marketing strategies that could reshape your approach to business. You'll gain insight into why self-reflection is crucial, especially during hectic seasons, to sidestep potential obstacles and ensure long-term success. As a parent navigating the complexities of raising teenagers, I'll also share my personal triumphs and trials, including my quest to foster more family time despite the evening challenges that come with...

It's rough out there - let's chat about it.


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Helpful Links:

Website Course
Milky Way Course

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In today's episode, we pull back the curtain on six  marketing traps that could be holding you back from booking session. From the indecision loop that leaves us questioning every move to the struggle of keeping our artistic integrity while chasing financial stability,  join me as I stress the importance of embracing our dual roles as artists and entrepreneurs.

Have you ever felt like you're shouting into the void on Instagram, only to echo back to the same faces? We tackle that head-on by dissecting the 'visibility loop' – the cycle of nurturing the same audience without ever expa...

Let's start with the firsthand about the highs and lows of my studio's journey into a new market.

This week's conversation also dives into the mental side of marketing—how to shift your mindset and adopt habits that squash stress before it squashes you. I also share how the AI search with google is confusing business owners and possibility punishing them and a simple way to rise above the changes.

Helpful Links:
Marketing Mastermind: Starts May 7th!

Need a website boost? Take the course.

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...

Yay for the 50th Episode!

In this episode, we will dispel the myths surrounding logos and overcomplicated branding, and discover why a streamlined website, combined with clear and genuine communication, is paramount in building trust and rapport with potential clients.

Helpful Links

Website Course- On Sale for a Limited Time!

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This episode peels back the layers on why hyper-creativity might not be the golden ticket to success and how a reliance on referrals is akin to building your business on quicksand. With a blend of personal experiences and professional insights, I chart a course through the often-misunderstood terrain of branding, creativity, and business acumen.

Tune in!

Want more help? Grab a spot to work one on one with me for marketing mentoring- 8 weeks of help!

Marketing Mentoring

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...

Creating a Spring Marketing plan is easier than you think IF you set yourself up for success from the beginning.

As I look over Spring Marketing content from family photographers all over the country, there are a few pitfalls I am seeing making it harder for clients to build trust than it could be for them. These changes won't take you much time but will be well worth it!

Grab the Spring Marketing Canva Template

Want more help? Grab a spot to work one on one with me for marketing mentoring- 8 weeks of...

Client acquisition, even during the quietest seasons, is possible!

This week's episode offers a candid look into the diverse avenues from which my most recent bookings emerged. From a win in a Facebook group to the strategic avoidance of over-reliance on referrals, I share how creating a bookable website and a high-trust experience can bring people in despite the slow season.
Want more help? Grab a spot to work one on one with me for marketing mentoring- 8 weeks of help!

Marketing Mentoring

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...

In today's episode, I'm drawing on the wisdom of a Harvard Business Review article and my own phone case purchasing saga to show how a hassle-free journey from curiosity to client can leave a lasting impression of delight.

What a delightful client experience and a delightful marketing experience might surprise you!

IF you've been waiting for the perfect moment to elevate your marketing game, take note: our marketing Mastermind is about to kick off on March 12th, and only a select few seats remain. Whether it's crafting a visual brand that echoes with your dream...

In this episode, we chat about four marketing questions you all submitted on IG!

1. Marketing in a tourist town
2. Marketing more than one niche
3. Taking emotion out of marketing
4. Having time for it all

We'll navigate the challenges of engaging a community in tourist-heavy locales, exploring how to morph into a local tour guide and weave collaborative packages with neighboring businesses for a winning referral network and SEO boost.

Emotions and marketing are intertwined like the complex fibers of a well-woven tapestry- I'm dissecting the role feelings play in our...

Discover the keys to distinguishing yourself as a true connoisseur of family photography marketing. With my own journey as a backdrop, I reveal how to harness your individual prowess and shatter the chains of imposter syndrome. This episode is steeped in personal narratives and hard-won insights that serve to empower photographers at every level. You'll learn the importance of injecting your own creative vision and personality into your business, and how confidently guiding your clients through your artistic approach can elevate your brand. Say goodbye to the pitfalls of negative marketing and celebrate the diversity of clientele preferences, embracing...

Ever found yourself stuck in the quagmire of inconsistency, your mind trapped in the swirling mists of the January blues? You're not alone. This week, I get real with the struggles of keeping up a steady rhythm in content creation and reveal how marketing automation tools like Linktree and savvy internal linking strategies can not only save your sanity but invigorate your photography business during those tough months. Keeping a finger on the pulse of your marketing data ensures your strategies are hitting the mark and your hard work isn't lost in the digital abyss.

Setting deadlines...

In this episode, we are talking about the liberation from a fear-based approach and the embrace of a playful, adaptable marketing stance. As photographers, we're no strangers to the whims of creativity, and I'm here to show you that applying this inventiveness to your marketing tactics is just as essential.

As we navigate through the waters of website marketing – think of it as the lighthouse for your online presence – you'll learn how my climb to the number two spot on Google isn't just about SEO wizardry, but also the craft of capturing the fleeting attention of potential clie...

Wave goodbye 2023, we also wave goodbye to to the old-school metrics that once defined success in family photography marketing! As we navigate the shifting landscapes of personal branding and genuine business strategies, I bring you a trove of insights that are all about embracing your authentic artistic identity. Forget the follower counts and the imitation game—it's time to build a brand that's as unique as your photography. We unravel how your website can become the ultimate digital showcase and why artificial intelligence is not the enemy, but a powerful ally in crafting marketing strategies that resonate with your id...

Looking to elevate your family photography business on Instagram and beyond? Our latest chat with Stacy from Forest Souls Photography unveils game-changing insights for marketing your services more effectively. Discover how to leverage location tagging for better visibility on Instagram, and why personalizing your profile can attract your dream clients. We also discuss the importance of crafting seasonal calls to action and how to market multiple photography genres without causing confusion or diluting your brand message. Stacy's innovative 'Mention Monday' feature and her approach to service segmentation demonstrate how thoughtful engagement and clear communication streamline the path for potential...

Two more marketing reviews coming your way!

Beth Carter's (FL Family Photographer) online presence to show you exactly how it's done. We tackle the essentials of an Instagram profile that truly sings to your audience, from adding a slice of personal flair to creating an 'about me' section that's as inviting as a warm hug. We also navigate through the intricacies of her inquiry page, revealing the must-haves for a user experience that smoothly transitions curious clicks into confirmed clients.

Strap in as we shift gears from social media to the powerhouse of a photographer's...

Want more help? Grab a spot to work one on one with me for marketing mentoring- 8 weeks of help!

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Episode Overview: 

What if you could instantly attract your ideal clients and boost your photography business? Discover how as we take a deep dive into the multifaceted world of family photography marketing. Your host Fiona meticulously examines Lux Marina Photography's marketing strategy, starting with a thorough review of their Instagram profile. We discuss the a...

For this episode, I am reviewing two family/newborn photographer's marketing.

We will review their IG, Website, SEO, Pinterest and overall marketing strategy.
Tune into to learn tips + tricks to implement in your own marketing strategy!

Want more help? Grab a spot to work one on one with me for marketing mentoring- 8 weeks of help!

Marketing Mentoring

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You know that I always like to try everything I tell you guys to try and so this past week, I attended an in-person marketing/networking event and I gained some really helpful insights! Tune in to find out if this marketing technique could be for you.

Want more help? Grab a spot to work one on one with me for marketing mentoring- 8 weeks of help!

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The transition from a busy Fall to bleak Winter can really mess with the creative heart. Learn from tips + tricks to ease this transition.

Want more help? Grab a spot to work one on one with me for marketing mentoring- 8 weeks of help!

Marketing Mentoring

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Post Season Reflection PDF

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Find out ways you can create boundaries within your family photography business if you are struggling to get clients who feel aligned with your brand on your calendar.

__________
Want more help? Grab a spot to work one on one with me for marketing mentoring- 8 weeks of help!

Marketing Mentoring

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Tune in to hear about a marketing experiment I did on Instagram for the month of November, why I think it is imperative that you conduct a marketing experiment yourself + some exciting new ways to reach your 2024 family photography business goals!

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Want more help? Grab a spot to work one on one with me for marketing mentoring- 8 weeks of help!

Marketing Mentoring

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Learn a simple marketing re-frame to center your marketing tasks around getting a session on your calendar TODAY :)

Want more help? Grab a spot to work one on one with me for marketing mentoring- 8 weeks of help!

Marketing Mentoring

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Fall can be wild for family photographers but over the last 10+ years of wading through Fall, I have the top habits that help me stay sane through busy season!

Want more help? Grab a spot to work one on one with me for marketing mentoring- 8 weeks of help!

Marketing Mentoring

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When we put ourselves out there and "fail" it can feel really frustrating and might make us stay silent in the future. This episode might help you reframe those "failures" into something more inspiring + helpful to building the business you desire.

Want more help? Grab a spot to work one on one with me for marketing mentoring- 8 weeks of help!

Marketing Mentoring

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Oooh! Fall has arrived! In this episode we will chat about how to successfully combine your unique artistry with the natural consumer attention of Fall family photography, how to utilize Fall to help get more Spring bookings and the number one mistake photographers make when marketing their Fall offerings.

Want more help? Grab a spot to work one on one with me for marketing mentoring- 8 weeks of help!

Marketing Mentoring

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Hello after a hiatus! This week we are chatting about how to use styling in marketing to:

Also included Pinterest Tips!

As promised, if you would like to try Style + Select, the code is: FIONAM10  for 10% off.
https://styleandselect.com/

And IG here: https://www.instagram.com/fionamargo/

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Tune in to learn about a marketing experiment I did where I tried to find a local family photographer in a random town in the US.  It was annoying/frustrating/way hard than it needed to be. 

https://www.instagram.com/fionamargo

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Learn how to uplevel your client experience.

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One of the most under-looked areas of increasing trust in your brand is within the experience your client is having. Instead, it becomes about presets, posing + client closet. 

Those matter. But if the experience on the client side is choppy, difficult, or frustrating, it will cause you to lose business- especially repeat business. In this episode we will cover how to make your client experience delightful. 

https://www.instagram.com/fionamargo/

Find out how systems can become tools based on your marketing foundation that save you time and add value to your sessions! Yes, you need systems but they won't work very well for you unless you tie them to a specific marketing result. 

https://www.instagram.com/fionamargo/

My Instagram + My Membership

As an artist, you need to know the elements of your ideal session. You can break these elements down and begin to use those as pillars of you marketing. Instead of saying you are best at photographing families with kids, you are best at photographing playful families. Or snuggly families. Or maybe you target fancy families. When you are looking through your viewfinder (or looking at the back of your camera since you are probably cooler than I am) more often than not you want to be doing so at a session that feels ideal for you as an...

When I ask family photographers what holds them back from marketing, the most common answer is TIME. 

Well, we cannot create more time but we can become more productivity. 

People will often drown themselves in endless busyness to feel productive. But as the day slips them by, all of the "work" they have done hasn’t allowed them to actually check anything off the list that produces - or could produce - a direct result. That type of work is effort - but it is not productive effort. And, as a result, the tasks we imme...

One of the main things that stops photographers from marketing is overwhelm. 

If everytime you sit down to market, you are starting from scratch you will eventually drown in overwhelm and go quiet- which is the common pattern.  Instead, you can create marketing materials for each Season and repurpose. Tune in to learn how and why it is important.

Website: https://www.fionamargo.com/
IG: https://www.instagram.com/fionamargo/

My Instagram + My Membership

IG stories are very underutilized by family photographers.  What many people currently use stories for: connection content + trust building. That is great but too often it just becomes noise. My challenge to you is to use stories as a business owner only for a few weeks and test the data.  In this episode we will chat about how you can better utilize IG stories to book sessions + become more confident in your marketing. 

Want more help? Grab a spot to work one on one with me for marketing mentoring- 8 weeks of help!

Marketing Mentoring
Duration: 00:19:37

Many photographers put off email marketing because they worry about WHAT to say or how to get people on the list in the first place. In this episode we will go over two different strategies to try.

Grab your Email Marketing Worksheet

Listed in episode:
MAIL CHIMP
Free for the first 1,000 subscribers. This is where I started! 

KLAVIYO
Free for the first 500 subscribers. Good for campaigns

MOOSEND
$9/mo pro plan. Best drag + Drop. 

OMNISEND
Free for the first 250 subscribers. Best for messenger integration.

...

Excerpt: "Community over competition to me means that you are confident enough in yourself and your work to build relationships with other creatives even if they ARE your competition. Competition isn’t a bad word. It keeps us innovating. Many of my photographer friends ARE my direct competition. You are in charge of deciding what that means. I know I am the only me, so the competition really lies between 2022 Fiona and 2023 Fiona.

Being “better” turns into being more profitable, being a better communicator, trying a new strategy, attempting new creative ways of shooting. Allllll of that has no...

Most of us began using Pinterest as a way to plan meals, decorate our homes, save future projects, plan birthday parties... the list goes on. If you have an account from the early days, it might be quite eye-opening to see what you were into back in the day.  :)

Just as with every marketing platform, savvy marketers figured out ways to play the system. Over the last few years, Pinterest started to feel a bit spammy. One reason for this is many marketers were using "looping" to re-pin pins to drive website traffic for lead captures and "m...

Now is the perfect time to make sure you are setting yourself up for a good summer season and to make any last minutes changes to have the Spring 2024 you want. We will chat about how to do that and we will also talk about a marketing mindset shift I am utilizing in my own business.

As promised, you can get the Past Season Review PDF HERE

Want more help? Grab a spot to work one on one with me for marketing mentoring- 8 weeks of help!

Marketing Mentoring

Local to the...

Writing and talking about yourself  can be a very huge road block to spreading the word about your business. But in the new economy, where in-person connections are more important than ever, you need a way to confidently and descriptively describe what you do because it is more than just family photographer.

The majority of this pushback comes from ourselves as we worry about the judgment of others. But once you decide you aren’t going to let what other people think hold you back, you may just simply not know what to say. So in this epi...

This idea of being a good enough artist to actually start to market and run this thing like a business holds us all back. And I get it- I have been stuck in this loop where I am just focused on how much "better" everyone else is in the family photography industry.

There are so many photographers are subjectively better at the art of photography than I am. They are more creative. They understand their gear more. But that honestly doesn't matter. Tune in to find out why "goodness" matters so much less than you think.
<...

In this episode, we go over how to start using AI to market to your clients and how to use it to free up personal time as well! AI doesn't have to be overwhelming and I will break down some simple tips + tricks to lean on it as a solo entrepreneur.

Talked about in this Episode:

Chat GPT - Chat Bot
Storylab Ai- content generation

Follow along on IG: @fionamargo

My Instagram + My Membership

As promised in last weeks episode, we are going to be discussing some implementable ideas for getting the word out about your Spring sessions. We are going to start with some online ideas and finish with some offline ideas. We will also be updating some bet practices for marketing on some of the most used marketing channels, ahem- IG.

Helpful Download: Spring Marketing Checklist
Four Step Marketing Strategy Course for Family Photographers
In-Person Marketing Class March 31st!

Find me on IG: https://www.instagram.com/fionamargo/

My Instagram + M...

One of the main issues I see when photographers market Spring is that they start too late + give up to early.

For many areas of the country (unless you live somewhere where Springs acts as your fall weatherwise), clients needs more educating and gentle nudges to book a session.  We will go over ideas to get your Spring Marketing Plan in action!

Sponsored by my Four Step Marketing Strategy Course! It is finally here, check it out!

My Instagram + My Membership

What are content pillars and why are they helpful? They allow you to market and communicate in a different and varied way that keeps your content interesting and engaging. 

In this episode, we will run through the main types of content pillars that I think best suit family photographers!

Shownotes:
Instagram Planning Tool (plan your week on instagram + 30 content ideas
Find me on IG @fionamargo

My Instagram + My Membership

As promised, some embarrassing sessions stories from me.

You may think that your current marketing strategy is working for everyone but there is a good chance that some types of buyers are ignored in your current system.

As a bit of a cheese ball, I have named all three types of buyers. Tune in to learn more about Quick Buy Quinn, Needs a Nudge Nessa + Worried Willa to make sure your marketing strategy accommodates all of them.

Want more help? Grab a spot to work one on one with me for marketing mentoring- 8 weeks of help!

Marketing Mentoring

Local...

I talk a lot about data and how we should track it, but which data?

In this episode I cover the marketing metrics that matter for Instagram, Pinterest, Emails, Facebook Ads as well as which offline metrics matter and how to get more marketing data if you are new to business or marketing.

Want more help? Grab a spot to work one on one with me for marketing mentoring- 8 weeks of help!

Marketing Mentoring

Local to the Seattle Area? Come to a class!
Local Classes

My Instagram

If you are at a place where you have a consistent body of work and you have at least a simple marketing plan, you need to make sure that one of the pillars of that marketing plan is educating potential clients. 

First, you need a solid education foundation and often it is built around the wrong theme. The correct theme is “what is my potential client worried about/strugling with/preventing from getting on the calendar”.  Not about you as a photographer. We will go over how to create these content ideas + how to implement them.

Wa...

Whether you have a website, hate your website, or are in need a website this episode has something for you.

We will be going over common website mistakes family photographers make, how to a build a solid foundation for your website and three website trust building attributes that are often over looked and how to fix them.

Want more help? Grab a spot to work one on one with me for marketing mentoring- 8 weeks of help!

Marketing Mentoring

Local to the Seattle Area? Come to a class!
Local Classes
<...

This episode comes after polling my audience and releazing there is quite a bit of confusion + frustration with reels and how to use them for your family photography business.

I go over the some tips + tricks to make reel creation easier (including my favorite apps), what your reel foundation creation should be based upon and some things NOT to do.

This week we will be chatting about three helpful marketing tricks: patterns, time-chunking and batching. 

 Often it is the overwhelm of what kind or content to post and how much to post that keeps us quiet. We know what we are tying to book and what we would like potential clients to connect with but when we go to post, we sit back because we don't have a foundation of what to say and where. 

These simple tricks can help!

This episode is sponsored by my online class Four Steps to Bui...

First things first, let us all recognize that anyone listening has a true passion for creating and you may very well likely have made creativity part of your job. That is amazing. It is also really hard to create, especially when most of us release what we create into the world for critique, sometimes within minutes of creating it. Instead of seeing a space filled with other creative people who are also sharing art, we start to compare. We start to doubt the very thing that brought us so much joy. We start to doubt the very reason we...

Learn more about Fiona of Fiona Margo Photography and her background as both a family photographer and a marketing educator. 

The four marketing steps shared in this episode: 

Welcome to the Family Photography Marketing  podcast, where we dive deep into the world of marketing and help you take your business to the next level. I'm your host, Fiona, and I'm a marketing expert with 10 years of experience in the family photography industry. In each episode of this solo podcast, I'll be sharing my insights and strategies for successful marketing, and helping you navigate the ever-changing landscape of digital and traditional marketing techniques. Whether you're just starting out or looking to fine-tune your marketing approach, this podcast has something for you. So join me and let's start mastering m...