List Building Lifestyle With Igor Kheifets

Igor shares the evolution of his mindset, from hustling for quick profit to focusing on sustainability, freedom, and peace of mind. He talks about his early mistakes, the lessons from "black hat" shortcuts, and how success eventually became about choice, time, and doing work that feels right.

Bond Halbert shares what it was like growing up as Gary Halbert's son, from smuggling contraband into federal prison at 16 to learning marketing at business meetings instead of baseball games. Discover unconventional lessons on persuasion, parenting, and why the best marketing education happens outside the classroom.

When business problems, family drama, and personal crises hit you all at once, most people either shut down or escape into distractions. But there's a third option; a learnable mental skill that separates six-figure earners from those who burn out. In this episode, Igor reveals how to compartmentalize multiple urgent situations without losing your mind, staying focused under pressure, and handling increasingly complex challenges as you scale.

Ben Settle didn't start his online business with a clear roadmap; he started confused, chasing shiny objects, and making the same mistakes most beginners make. In this episode, he pulls back the curtain on his journey: the false starts, the shortcuts that backfired, and the hard lessons that actually moved the needle.

Most people think marketing, selling, and copywriting are mysterious skills you either "have" or you don't. In this episode, Igor explains why that belief is wrong and how discovering the right system completely changed his results.

Most people think marketing, selling, and copywriting are mysterious skills you either "have" or you don't. In this episode, Igor explains why that belief is wrong, and how discovering the right system completely changed his results.

In this episode, Igor breaks down one of the most important lessons he learned on his journey: nothing changes until you start producing.He shares how learning copywriting wasn't enough on its own and how real progress only began once he started writing copy for real clients, getting paid to practice, and putting work into the world that could be tested.

Most people jump into AI because it's "cool," "new," or "everyone is using it"… and they end up wasting hours going down rabbit holes with no meaningful results. Igor explains why this happens and how you can avoid it by adopting a goal-oriented approach.

Igor sits down with Nick Loper, founder of Side Hustle Nation and host of one of the longest-running entrepreneurship podcasts with over 30 million downloads.Nick shares his journey from door-to-door house painting and a shoe comparison website to building a multi-million-dollar media brand. Along the way, he breaks down why most people get stuck before they ever make real money, and how to avoid the traps that kill side hustles early.

Using the famous "lily pad" analogy, Igor explains how small numbers suddenly explode into big results, but only after weeks or months of what seems like almost no progress at all.

In this deeply personal episode, Igor opens up about something most high-achievers secretly struggle with: the emotional crash that happens after reaching a big milestone. He explains why even your biggest dreams eventually become "the new normal," and why accomplishment alone never delivers lasting fulfillment.

In this episode, Igor breaks down one of the most underrated skills in business, sales, and everyday relationships - listening. He explains why listening isn't a passive act, but a powerful active skill that instantly builds trust, lowers resistance, and makes people far more cooperative.

In this episode, Igor breaks down the real psychology behind taking action, not the Instagram version, not the cliché "stay motivated" advice, but the raw internal engine that actually moves people forward. If you've ever struggled with staying consistent, feeling stuck, or waiting for motivation to strike, this episode will give you a method that actually works, because it comes from within.

Igor reflects on why he tends to underestimate himself and how past disappointments shaped a habit of keeping expectations low. He explains the structured, goal-driven mindset he relies on and why breaking big ambitions into milestones keeps him consistent and focused. This episode also dives into how his disciplined background influences his decision-making, how personality profiling helped him understand his strengths, and why having a clear target is essential for staying motivated.

Igor sits down with a veteran copywriter who reveals the quiet rituals, mental systems, and idea-capturing habits behind some of the strongest creative breakthroughs in direct response.

You'll hear how big ideas are really found, not by waiting for inspiration, but by tracking tiny sparks across your day, assembling timeless building blocks, and letting technology shape raw concepts into polished assets.

This episode peeks into the private mechanics of creativity: notes, patterns, timeless angles, and why some ideas survive decades while others vanish in minutes.

At the...

Igor sits down with a veteran copywriter who reveals the quiet rituals, mental systems, and idea-capturing habits behind some of the strongest creative breakthroughs in direct response.

You'll hear how big ideas are really found, not by waiting for inspiration, but by tracking tiny sparks across your day, assembling timeless building blocks, and letting technology shape raw concepts into polished assets.

This episode peeks into the private mechanics of creativity: notes, patterns, timeless angles, and why some ideas survive decades while others vanish in minutes.

At the end of the episode, Lawrence Bernstein...

Igor explains how real ideas form by focusing on problems, asking sharper questions, and using constraints to spark solutions. He shows why waiting for inspiration fails, how fast action creates better ideas, and how to borrow and adapt winning concepts from other industries. This approach trains your mind to lock onto a target and solve it with precision.

Igor tells the story of losing a 100,000-subscriber AWeber account overnight. What felt like disaster at the time became the catalyst for innovation, resilience, and ultimately, growth. He explains how great entrepreneurs turn setbacks into breakthroughs, and how you can too.

Igor reveals a traffic source most marketers overlook, yet it quietly outperforms every major platform people obsess over. No grinding on social media, no endless content, no paid ads roulette. Just a simple leverage move that puts your business on "easy mode" once you understand how it works. In this episode, Igor breaks down why this hidden channel converts colder audiences faster, builds trust instantly, and creates momentum in a way no other traffic method can match.

In this episode, Igor breaks down why trying to implement everything "perfectly" is one of the biggest reasons people stay stuck. He explains the difference between learning and executing, why high achievers move with speed instead of precision, and how consuming more books, videos, and courses actually slows your progress if you don't act on the core principles.

Igor explains why profitability beats passion, why buyer intent is more important than interests, and how beginners waste years in low-value markets that never scale.

Igor opens up about his early fear of mailing his list and making offers. He dives into why fear of rejection is a primal instinct, and how learning to ask, pitch, and sell confidently is the real turning point for every entrepreneur.

Igor explains how to manage multiple affiliate offers without overwhelming your audience. He introduces the "waterfall" method, promoting one offer at a time in a logical sequence. You'll also hear his rule for eliminating confusion and creating crystal-clear communication that converts. It's a tactical and mindset-driven episode that will simplify how you run promotions forever.

Igor reveals the reality behind discovering which offers convert, you can't predict, only test. He shares his personal journey from a 20% success rate to becoming a top-performing affiliate by tracking performance and spotting patterns. You'll learn why failure is essential for growth, how to analyze your results, and how Igor turned random testing into a predictable system for consistent wins.

Igor breaks down his system for turning chaos into clarity. He explains how to make overwhelming tasks manageable by breaking them into smaller steps, creating clear decision criteria, and using automation and delegation. It's a practical guide to removing stress and regaining focus in business and life.

Igor reveals the truth about call-to-action design. After testing every combination, buttons, text links, P.S links, and top banners, he explains why contextual hyperlinks outperform buttons and why optimizing for sales, not clicks, is the real key to profit.

Igor opens up about one of the hardest lessons every entrepreneur faces: letting go of perfection. He explains how fear of judgment and endless tweaking keep people from launching their best ideas. You'll learn why taking imperfect action creates faster growth, more feedback, and better results than waiting until everything feels ready.

Igor reflects on resilience and adaptability as the most underrated traits in business and life. He shares stories of friends who've built entirely new careers after setbacks and why detaching your identity from your results allows unlimited growth.

From affiliate sales to open rates to cost per lead, Igor explains why tracking is non-negotiable. He shows how metrics reveal hidden leaks and how long-term data lets you reduce risk, cut costs, and scale faster.

Igor explains how intimacy, consistency, and genuine communication turn small lists into powerful profit machines. He shares stories of big lists failing to sell, while tiny, loyal audiences deliver real revenue.

Igor dismantles the myth that social media followers equal business success. Using real-world examples, he shows why organic social media is a time-waster, why vanity metrics trick entrepreneurs, and why an email list beats followers every time.

Igor tells the story of how he underestimated webinars for years, only to realize later they were one of the most powerful tools in his business. From his first accidental webinar to building automated funnels that made millions, he explains the lessons that changed everything.

Igor breaks one of the biggest entrepreneurial myths, that you need to be an expert before you begin. Through real stories and practical examples, he shows how credibility is built through action, not before it. You don't need credentials, approval, or status, just the courage to start.

Igor explains the trap of "fake work", consuming instead of producing. He dives into why avoiding decisions poisons progress, why tracking numbers is the secret edge of top performers, and why success comes down to producing and deciding, not endlessly learning.

Igor breaks down how he captures ideas before they vanish, why most of them don't get implemented (and that's a good thing), and why urgency is the secret weapon of top performers.

When Igor started, his family told him to stop dreaming and find a safe job. They didn't believe in online business until they saw results. In this episode, Igor explains why you'll never convince doubters with words, only with proof. Once you succeed, even the biggest skeptics will ask for your help.

Igor shares practical strategies for overcoming objections in marketing and sales. Learn why you should bring objections up first, how to tackle the "elephant in the room," and how price anchoring and irresistible offers remove resistance. 

Igor explains why most people don't actually suffer from perfectionism, it's fear of failure in disguise. He shares how society conditions us to wait for permission slips instead of acting, and how confidence is built not by reading, but by surviving failure and learning in real time.

Procrastination feels like laziness, but it's really avoidance. Igor shares why indecision kills momentum, how to fight procrastination by making uncomfortable choices, and why tiny daily decisions build long-term success.

Perfectionism feels like a strength, but in marketing it's a trap. It keeps you polishing instead of publishing, dreaming instead of doing. In this episode, I break down why perfection kills momentum, how deadlines set you free, and why "good enough" beats "never launched" every single time.

Most webinars fail for one simple reason: they deliver good info but zero urgency. I learned that the hard way, getting standing ovations while my audience walked away and did nothing. In this episode, I break down why drama and stakes matter more than content, and how to present information in a way that actually makes people act.

What trips most people up isn't lack of knowledge, it's pushing through when motivation is nowhere to be found. In this episode, I share how I reframe those moments so I stop fighting myself, tap into what actually matters to me, and get things done without relying on willpower alone.

Ever notice how some people can't change no matter how many books they read or habits they try to build? It's not laziness or lack of willpower, it's the self-image running the show behind the scenes. In this episode, we get into why that hidden script is so powerful and what it takes to rewrite it, tune in for more!

Eighteen years ago, one strange little sales page hijacked my brain and never let go. It made me believe my laptop could set me free, and I've been chasing that idea ever since. In this episode, I unpack that story and what it teaches us about messages that last.

When I'm stuck on a copy, I don't brainstorm alone, I pull in four of the greatest minds in the history of marketing. Through AI, I tap into Halbert, Bencivenga, Carlton, and Kennedy in what I call the "Four Legends Technique." In this episode, I'll show you how it works, and why it's like having a dream team of copywriters at your fingertips.

Most affiliates copy and paste the same swipes everyone else is using, and wonder why nothing works. My first big win came when I did the exact opposite. In this episode, I'll share the story behind that breakthrough, and how you can use AI to create emails that actually stand out, tune in for more.

What separates a campaign that prints money from one that goes nowhere? In this episode, I reveal the surprising power of the "big idea," share stories of how it's shaped billion-dollar brands, and show you how to uncover the kind of angle that can change everything.

You know, there's a master key that unlocks pretty much all your conversions. It's not about working harder; it's about getting two things right from the start. And today, I'm showing you how to turn your offer into something so compelling, your customers will be bragging about it.

Ever notice how people talk about money like it always comes with a trade-off? As if getting rich automatically means you'll burn out, ruin your health, or wreck your relationships. In this episode, I'm breaking down that hidden belief; and why it sabotages success before it even starts, tune in.

Most people see money as the reason for stress and fights. I learned to see it as nothing more than a number, and that shift turned problems into peace. In this episode, I share the real story behind how money stopped being the enemy in my life.

Feeling drained without seeing any real changes in your life? That's usually not about working harder, it's about chasing the wrong thing without even knowing it. In this episode, I'll show you how to lock onto what actually matters, and why that shift can make procrastination, distraction, and excuses disappear almost overnight.

Bigger isn't always better. In this episode, I break down why chasing "more" can wreck your business, and what real scaling looks like when you want growth without the grind, let's dive in.

What if burnout isn't the result of too much work, but of the wrong kind of recovery? I used to believe sleep was the magic fix. But I've learned that real energy doesn't come from doing nothing, it comes from doing the right things. In this episode, we'll explore the hidden forces that quietly drain you, and the unlikely rituals that truly refill your tank. Energy isn't a battery you slowly drain, it's a fire you can learn to spark, anytime, anywhere. And when you master that, burnout stops being a dead end… and turns into the doorway to yo...

Fear has a way of looking bigger from a distance. But when life shoves you right into it, you find out it's not the end. In this episode, I share how those moments, as brutal as they feel, can strip away old baggage, unlock unexpected breakthroughs, and take your inner game to the next level… if you're willing to let go and move forward, this is for you

What if the real power of copywriting… has nothing to do with writing?

Most marketers are still chasing headlines and hooks, meanwhile, Stefan Georgi is building AI-powered businesses, writing billion-dollar sales copy, and reinventing what it even means to be a copywriter. In this episode, we get real about: Why copy is no longer about clever phrasing, but clear thinking, the fatal mistake freelancers and business owners make with AI, and why "slow" is no longer a pace, it's a liability Plus, Stefan shares how losing $250K on a skincare brand made him double down on the on...

Most people think success online comes from never messing up. Truth is, the top players screw up just as often, they just refuse to stay down. In this episode, I share the quiet habit that gets high achievers moving again fast, and how it creates the kind of momentum most people never reach.

Before Dave Dee was one of the top names at GKIC, he was a struggling entertainer trying to figure out how to get more gigs. Then he discovered Dan Kennedy… and everything changed. In this episode, we dive into Dave's wild journey from mentalist to CMO, his $330K breakout session that shocked the room, and the real reason most webinars fail before they even start. If you sell anything using presentations, this one's packed with hard-earned insights and zero fluff. You'll walk away seeing the art of selling through a whole new lens.

There's nothing wrong with loving tech. But if you're spending hours tweaking funnels and automations and still not making money, this one's for you. I'm breaking down why tech doesn't pay the bills, what it actually does, and how to stop hiding behind busy work that keeps you broke.

Ever wonder why some people never change, no matter how many books they read or goals they set? In this episode, I share the one skill that changed everything for me: reframing. From crappy beliefs about weight and money to the angles I now use in my marketing, I break down how shifting your lens can shift your whole life.

What if the fastest path to authority isn't years of experience, but the willingness to ship what others are too afraid to publish? Today I'm sitting down with Csaba Borzási, the copywriter who transformed from student to expert by breaking down legendary sales letters and teaching what he learned, proving that authority is claimed, not granted.
We dive deep into how Csaba built his authority through daily sales letter breakdowns, why he replaced 80% of his lead magnets with a single filtering book, and the neuroscience behind his "Belief Shifting Emails" that rewire subscriber brains.
Plus, the t...

Ever feel like "best practices" are just a fancy way of saying "do what everyone else is doing"? In this episode, I break down why that's usually the worst advice you can follow. From welcome emails to school systems, I share why following the crowd might be the very thing holding you back, and how doing the exact opposite can get you ahead.

When I finally stopped trying to figure things out on my own… everything changed. Not because I found some secret formula, but because I found the right people. In this episode, I share how surrounding myself with the right people flipped the switch on my business, my habits, and my whole direction, and why your environment might be the real reason you're stuck.

You don't need a brand-new niche to succeed. You just need a fresh way in. Today, I'm showing you how to spot the hidden potential in markets most people overlook, and how the right twist on a proven offer can be your unfair advantage.

Some people spend their whole lives chasing success… and pushing it away at the same time. Not because they're lazy. But because deep down, they believe they don't deserve it. In today's episode, I'm pulling back the curtain on the hidden beliefs that quietly sabotage your money, momentum, and motivation.

What do Microsoft, birthday party magic tricks, and Trump-style marketing have in common? Jack Turk. In this episode, we unpack his wild journey from writing tech manuals for Age of Empires to becoming a magician and then head copywriter at GKIC. We dive into why Trump's media playbook works, what most marketers get wrong about messaging, and why speed still beats perfection. Whether you love or hate the guy, there's a lot to learn, and Jack breaks it down with sharp insight and zero fluff.

Ever heard the advice "act like your future self"? Sounds smart… but is it actually useful? In this episode, I unpack what that really means, when it helps, when it totally backfires, and how to use it without losing touch with the present. Let's talk about goals, growth, and the weird non-linear path to success.

Some people chase a dream. Others run from a nightmare. In this episode, I share the vision that pushes me out of bed at 5 a.m, why I'm okay sacrificing deals for football practice, and the uncomfortable truth that drives almost everything I do, both as a founder and a father.

In this episode of The ListBuilding Lifestyle, I'm joined by Keala Kanae, former full-stack marketer behind a $20M/year biz opp empire, who walked away from it all after realizing something wild: His most successful students weren't just doing the tactics…They were doing the inner work. 

We dig into: Why do your goals keep losing to your values? The real reason discipline fails you and How to unlock insane clarity, drive, and follow-through without hustle or hype? 

I also share a personal story about back pain, football, and how aligning with your values makes hard...

What if the success you chased for years... is the very thing that throws you off track? In this episode, I'm pulling back the curtain on a trap nobody warns you about, the hidden downside of "making it." From the moment the money and time show up, so do the distractions, the bad calls, and the pressure to chase every shiny thing. I'll break down the "winner's curse," how it ruins smart businesses, and what I've done to stay sharp and keep growing while others burn out.

Some people stay busy for years and never move. Others get clear on what they want, and everything shifts. In this episode, I share how one guy went from chasing five things at once to building 20 income streams, why hustle without direction leads nowhere and how emotional fuel beats willpower every time.

Ever feel like you're posting non-stop but no one's buying? In this episode, I sit down with Garin Etcheberry, founder of Lazy Longform and Sixty Second Shows, to dismantle the idea that going viral equals getting paid.

We dive into why viral content kills trust, how to build binge-worthy media that sells, and how to create content that fuels your list, not just your ego. Garin shares wild behind-the-scenes stories from working with Mike Dillard and James Altucher, to helping a Miss Olympia open up about body image.

If you're ready to stop chasing likes...

Success doesn't come from motivation, hacks, or working around the clock. It comes from knowing what matters… and doing it, even when you don't feel like it. In this episode, I'm breaking down the habits and decision filters that keep me focused, productive, and clear, while the rest of the world stays busy being busy.

What if the key to breaking free from burnout and overwhelm wasn't what you think? I found myself trapped in old habits, shutting down, avoiding, losing control, until something surprising showed me the hidden patterns behind it all. In this episode, I reveal how AI, of all things, became the unexpected tool that helped me unravel those blocks and reclaim my focus, my energy, and my life.

Most people think success comes from hustling harder. But I've learned it's more about protecting your energy than pushing through. In this episode, I'm sharing how I structure my day, guard my focus, and avoid draining distractions, so I can actually get important stuff done without burning out.

What if getting unstuck wasn't about thinking harder, but asking better questions? In this episode, I share how one simple tool helped me cut through weeks of indecision in minutes, and why it's changed the way I handle tough choices, tricky conversations, and everything in between.

We've been told that generosity builds credibility, but in the expert space, that's not always true. In this episode, we explore why giving too much, too freely, can quietly chip away at your positioning, and what actually signals real authority in the eyes of your audience.

I used to believe that getting ahead meant doing more, more hours, more hustle, more boxes ticked. But no matter how much I crammed into my day, it never felt like I was actually moving forward. In this episode, I break down why the endless to-do list is a trap, how most of what we call "work" doesn't really move the needle, and the simple shift that helped me work less, get clear, and finally see real progress.

Ever ignored a message for a couple of days and ended up in a drama you never asked for? This episode starts there, but it's really about something deeper: the quiet cost of always being available, the fear of being misunderstood, and why choosing yourself first, even when it feels selfish, might be the only way to actually move forward.

What if sticking to your goals had nothing to do with motivation, and everything to do with what's non-negotiable to you? In this episode, I break down how tying your goals to the things you simply won't compromise on, can completely change how you show up and follow through, how to find your own North Star, and why the most successful people aren't actually busier, they're just more focused. If you've ever felt scattered or off-track, this one's for you.

Fear got me out of poverty and built me a good life. But now, with no fire to fight, I'm stuck with a system that doesn't know how to run on peace. In this episode, I open up about what happens when the fire that got you here starts to burn out, why comfort can be just as dangerous as struggle, and how I'm trying to break the cycle for my kids, so they can build, not just escape.

Most people try to teach their way to authority, and wonder why no one listens. In this episode, I'll show you how to lead with infotainment instead. I break down how radical honesty, creating your own language, and calling out popular BS can instantly set you apart and make your audience see you as a voice worth following, not just another online educator.

Most people think teaching builds trust, but what if it's actually killing your sales? In this episode, I'll explain why being too educational turns you into the friend-zoned marketer… and how to flip the script with infotainment so people actually want to pay you. Let's get into it.

Most people wait until the fear goes away before they take action. But that's the mistake. Courage doesn't come before doing the thing, it comes because you do the thing. In this episode, I break down how self-doubt doesn't have to stop you, it just means you're about to grow. If you're tired of waiting to "feel ready," this one's for you.

What if the thing you're most scared to do is exactly what you need to do to grow? In this episode, I break down why so many people get stuck, and how doing the one thing that freaks you out the most can level up your business and your life. growth isn't about the result, it's about facing the fear and doing it anyway. This one's short, but it'll make you rethink everything you know about progress.

Ever cringe at your own videos, dread emailing your list, or freeze when it's time to pitch? Same here, and that's exactly what we're breaking down today. From my first squeaky‑voiced videos to bombing phone sales, I'll share the awkward reps that toughened me up and, eventually, paid off big. If fear of judgment keeps you silent, this episode is for you

Every success story you admire, from Microsoft to Tesla, was built on imperfect action, nothing launched fully ready, yet they moved. In this episode, I'm diving into why waiting for perfection keeps you stuck, and how real growth happens when you take action anyway.

Sometimes, the way forward isn't about big breakthroughs, it's about one clear, intentional move. In this episode, I talk about why you don't need to hit reset to change your direction. You just need one good decision. We'll get into how to find it, why wisdom now matters more than information, and how momentum starts the moment you take action.

I lost a 100,000 person email list overnight, no warning, no way to get it back. I was wrecked, but what came after taught me more than any success ever did. Setbacks are guaranteed, it's how you respond that shapes your path. Let's talk about what they reveal and why the speed of your rebound matters most.

Entrepreneurship isn't just about business, it's about breaking down your excuses and owning your growth. I thought I needed better tactics, but what I really needed was to face my mindset. This episode dives into how taking full responsibility reveals the real reason you're stuck, and it's not strategy, it's who you're still choosing to be.

What if I told you your team isn't lazy… your business is just poorly designed? In this episode, I share the messy, frustrating road of learning how to lead, the painful cost of poor systems: missed deadlines, shady freelancers, and hacked accounts, and the uncomfortable truth: most of your team won't care as much as you do. But once I stopped fighting that and built around it, everything changed. If leadership's ever left you burnt out, pissed off, or ready to walk away, this episode is for you.

Ever blamed bad luck when life smacks you in the face? I used to think the universe had some personal vendetta against me, until I realized that mindset was keeping me stuck. In this episode, I'm sharing how I stopped playing the victim, ditched superstitions, and learned how to take control of every situation. I'm also talking about how I'm raising my kids to think differently, so they never fall into that same trap. Tune in and learn how to flip the script and take your power back

You know that feeling when you "make it" but still feel stuck? I've been there. I started out chasing $100 days, then $1,000 days … until I realized money alone wasn't filling the gap. Success isn't a fixed destination. Chasing bigger numbers eventually made me question everything. In this episode, I break down how my definition of success changed—from chasing income to chasing freedom, emotional peace, and becoming the kind of man my kids can look up to. I'll also share why building a business that runs without you, protecting your sanity, and stepping up as a real role model is the...

Ever feel stuck staring at a blank page or a problem with no clear solution? In this episode, we dive into how limitations aren't the enemy, they're the launchpad for creative problem-solving. I'll share some powerful books that changed how I see problems forever, from thinking in "3D chess" to learning how one dentist literally rolled out an outrageous solution using limos! We also explore mindset shifts that help you break through self-imposed limits, stop playing the victim, and start seeing obstacles not as roadblocks, but as the actual path forward. So, hit play and let's turn your next...

Journaling turned me into a better sales writer but left my personal problems unsolved. I'd write for hours, unpacking old wounds and mental blocks, thinking awareness alone would fix them but it didn't. In this episode, I share how I moved beyond just "talking" about problems to finally solving them, and why these skills might be your missing piece too.

Everyone talks about chasing money for freedom, but what happens when you actually get there? This episode dives into the raw, messy truth of building a life on your own terms. It's about what comes after the money. I'm sharing the side of success no one really talks about: control, fear, emptiness, cults, depression… and what it really takes to feel free. But through it all, there's a powerful lesson in resilience, growth, and finding your true self when the dust finally settles. If you've ever felt lost, even after hitting your goals, this one's for you.

In this episode, I'm joined by the "World's Most Disciplined Man," Craig Ballantyne, a performance coach, bestselling author, and the guy who's helped thousands of entrepreneurs cut through the noise and take back control of their lives. Craig is here to flip the script on everything you think you know about discipline, productivity, and focus. We dig into why most people stay stuck, even when they're grinding hard. From chasing trends to falling for distraction traps, Craig breaks down how we lose sight of what truly matters, and how to get it back. He offers a new lens on...

Failure isn't the opposite of success, it's part of it. I learned this firsthand when I lost an AWeber account with 100,000 emails overnight. But that setback forced me to rethink my approach, leading to better results with a smaller list and ultimately opening doors to even bigger opportunities.  In this episode, we'll break down why failing fast accelerates learning, and how to reframe setbacks as stepping stones. Stay tuned.

Have you ever found yourself trapped in a cycle of guilt, punishing yourself over mistakes big or small? In this episode, I share my personal journey of struggling with self-criticism, shaped by a tough upbringing where even minor missteps meant standing in the corner to "reflect" on what I'd done. But here's the breakthrough: staying stuck in shame doesn't serve you, it only holds you back. I'll explain how I learned to let go of that weight and shift my focus to what truly matters. If you're ready to stop beating yourself up and start moving forward with confidence...

Have you ever wondered how a turbulent past can lead to a transformative future? In this episode, I'm thrilled to welcome Patrick Stiles, the founder and CEO of "Vidalytics", a revolutionary video hosting and analytics platform. Tune in as Patrick shares his inspiring story of reinvention, valuable lessons from failure, and insights into the current state of video marketing. From debunking myths about VSL lengths to strategies for optimizing video funnels, this conversation will leave you inspired to rethink your approach to video and life itself.

I used to think marketing was about who could shout the loudest, until I got tired of shouting. That's when I discovered the quiet power of simply understanding people. There's a 27-word key that unlocks what your audience actually cares about. Not features. Not benefits. But the five things every human thinks about constantly. Today I'm sharing how I went from salesman to storyteller, and why admitting what your product can't do might be the smartest pitch you'll ever make.