The Dirt on Flowers

In this episode, Lyndsay and Shannon discuss their journeys as successful flower farmers and share excitement for their upcoming Dirt Con conference. They reflect on the challenges and growth in flower farming, emphasizing mindset, realistic expectations, and community support. The episode highlights expert speakers covering topics like financial management, growing techniques, and marketing. Lindsay and Shannon encourage listeners to embrace their current stage, avoid comparison, and use Dirt Con as a resource for personal and professional growth in sustainable flower farming.

Learn more about this episodes sponsors: The Farmhouse Flower Farm, Homegrown Reach and Vitalize Seed

In this episode of "The Dirt on Flowers," Lyndsay and Shannon are officially in full DirtCon Week mode—equal parts excited, nervous, and wildly optimistic. They share behind-the-scenes updates on preparing for their very first virtual conference, talk about investing in yourself (and your business), and catch up on farm life, travel plans, merch, and what’s coming next for 2026.

Learn more about this episodes sponsors: The Farmhouse Flower Farm and Vitalize Seed

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In this episode of "The Dirt on Flowers," Lyndsay and Shannon welcome Ronda from Fly Girl Flowers to discuss “operating limits” in flower farming, inspired by Rhonda’s Air Force aviation background. They explore how setting boundaries—financial, physical, and emotional—prevents burnout and builds sustainable businesses. The conversation covers starting small, hiring help, adapting to life changes, and resisting the urge to overexpand. Through aviation metaphors and personal stories, they encourage farmers to embrace their own limits as tools for success, emphasizing that thoughtful planning and self-awareness are key to a fulfilling flower farming journey.

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In this episode of "The Uncut with Lyndsay and Shannon," the hosts share an honest, unscripted look at flower farming life. They discuss battling harsh winter winds, balancing farm work with family and wellness routines, and managing busy holiday sales. Shannon opens up about her husband’s back injury and their teamwork on the farm. Listener questions spark a chat about favorite flower plugs, and updates are given on their upcoming Dirt Con conference. The episode blends practical farm talk, personal stories, and community engagement, offering a warm, relatable glimpse into the realities of modern flower farming.

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In this episode, Lyndsay and Shannon reflect on their year. They discuss the challenges of managing high tunnels, unpredictable weather, and shifting business models, while sharing their annual “rose, bud, and thorn” reflections. Both emphasize the importance of adaptability, community, and intentional business growth. They also explore their “word of the year” practice, focusing on curiosity, connection, and freedom to guide their personal and professional journeys. The episode offers honest insights and inspiration for fellow farmers and entrepreneurs navigating similar paths.

Learn more about this episodes sponsor Homegrown Reach

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In this episode of "The Uncut with Lyndsay and Shannon," the two flower farmers share a candid, unscripted chat about their holiday season, from the chaos of gift wrapping to the successes and challenges of Christmas sales. They reflect on the importance of genuine connection, sparked by a story of an elderly woman nearly scammed, and discuss how community shapes their farm businesses. The conversation also delves into concerns about AI’s growing impact on jobs, creativity, and authenticity, blending humor and thoughtful reflection on technology’s role in their lives and work.

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In this episode, Lyndsay and Shannon discuss the past year’s successes and challenges, sharing insights on crop choices, event planning, and marketing strategies like ManyChat and email engagement. Both highlight the importance of workshops for customer loyalty, balancing wholesale and retail, and making tough decisions to simplify operations. The conversation also covers self-care, adapting to change, and staying authentic. Their candid discussion offers practical advice and inspiration for flower farmers and small business owners seeking sustainable, profitable growth.

Click here to learn more about this episodes sponsor: Vitalize Seed

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In this episode of "The Uncut with Lyndsay and Shannon," the hosts share candid updates from their flower farms during winter. Lyndsay discusses the challenges of marketing tulips delayed by shipping issues, recounts a Christmas tree disaster, and laughs about Carhartt’s rise as a fashion trend. Shannon offers website advice for flower farmers, comparing WordPress and Squarespace, and highlights the importance of a professional online presence. The episode also features a sponsor message from Homegrown Reach and previews upcoming community events, wrapping up with gratitude for listener support and a teaser for their next episode.

Silver Br...

In this episode of "The Dirt on Flowers," hosts Lyndsay and Shannon welcome copywriter Kelli Jasper to discuss email marketing for flower farmers. They explore how to craft authentic welcome emails and nurture sequences that build genuine connections with subscribers. Kelly shares tips on storytelling, overcoming writing fears, and using personal anecdotes to engage audiences. The conversation covers balancing professionalism with authenticity, using tools like AI and emojis, and the importance of consistency over perfection. The episode offers practical advice and encouragement for flower farmers aiming to grow their businesses through meaningful, relatable email communication.

Kelli Jasper<...

In this episode of "The Dirt on Flowers," hosts Lyndsay and Shannon welcome copywriter Kelli Jasper to discuss email marketing for flower farmers. They explore how to craft authentic welcome emails and nurture sequences that build genuine connections with subscribers. Kelly shares tips on storytelling, overcoming writing fears, and using personal anecdotes to engage audiences. The conversation covers balancing professionalism with authenticity, using tools like AI and emojis, and the importance of consistency over perfection. The episode offers practical advice and encouragement for flower farmers aiming to grow their businesses through meaningful, relatable email communication.

Kelli Jasper<...

In this episode of "The Uncut with Lyndsay and Shannon," flower farmers Lindsay and Shannon share an honest, unscripted chat about the highs and lows of running their flower business during the Christmas season. They discuss the dynamics of recent wreath workshops, customer interactions, pricing challenges, and the emotional toll of farm life. The duo also reflects on holiday pressures, the realities of hosting open houses, and the importance of community, consistency, and finding joy amidst the busy season—all with warmth, humor, and practical advice for fellow farmers and listeners.

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In this podcast episode, Lyndsay and Shannon both experienced flower farmers—share their favorite products and tools that make farm life easier and more enjoyable. With a friendly, relatable tone, they discuss essential items like durable boots, cozy workwear, efficient tools, snacks, and home comforts. The episode is packed with practical tips, honest reviews, and personal stories, offering inspiration and actionable recommendations for fellow farmers and anyone seeking to improve their daily routines. They also announce a listener giveaway and express gratitude for their supportive community.

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In this podcast episode, Lyndsay and Shannon both experienced flower farmers—share their favorite products and tools that make farm life easier and more enjoyable. With a friendly, relatable tone, they discuss essential items like durable boots, cozy workwear, efficient tools, snacks, and home comforts. The episode is packed with practical tips, honest reviews, and personal stories, offering inspiration and actionable recommendations for fellow farmers and anyone seeking to improve their daily routines. They also announce a listener giveaway and express gratitude for their supportive community.

Shannon’s Favorite Things

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Moccamaster Tech...

In this episode of "The Uncut with Lyndsay and Shannon," the two flower farmers share an unfiltered, lighthearted chat about life on their farms. They discuss hydration habits, the latest water bottle trends, and the challenges of running wreath workshops—like bow-making fatigue, workshop logistics, and customer building. They swap tips for improving the workshop experience, reflect on the slow process of growing their businesses, and touch on social media security. Their candid conversation offers relatable insights and encouragement for fellow flower farmers and small business owners.

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In this episode of "The Dirt on Flowers," Lyndsay and Shannon discuss the vital role of planning and self-care in building a profitable, sustainable flower farm. Drawing from their own experiences, they highlight how having a clear business plan prevents burnout, overcommitting, and financial losses. They share practical strategies for pricing, production, and work-life balance, and emphasize the benefits of attending Dirt Con for actionable tools and community support. The hosts encourage listeners to invest in planning and self-care to create a thriving business and a fulfilling life beyond the farm.

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In this episode of "The Uncut with Lyndsay and Shannon," the two flower farmers share candid stories from their farms, including a rare white squirrel sighting and Thanksgiving traditions. They discuss the challenges of holiday workshop scheduling, creative ways to simplify events, and trends in early holiday flower sales. Shannon announces Bloom Hill Farm’s fall dahlia tuber sale, while Lyndsay celebrates her flower stand’s rapid growth. They offer practical business tips, highlight a marketing sponsor, and share heartfelt listener success stories, all while reflecting on the joys and realities of flower farming during the busy holiday season.

In this episode, Lyndsay and Shannon talk with Emily and Nathan from Confluence Farms and Small Scale Rebellion about the realities of building a profitable small-scale farm. Emily and Nathan share their journey from hobby gardeners to full-time farmers, discuss their innovative “farm hub” model, and explain how they use online sales and local collaborations to sustain their business. The conversation offers honest insights on financial planning, scaling sustainably, and the importance of focusing on profitability and adaptability in small-scale farming.

Learn about Small Scale Rebellion: Website, Instagram, and Facebook

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In this episode of "The Uncut with Lyndsay and Shannon," the flower-farming duo candidly discuss the hectic pre-season on their farms, focusing on wreath making, labor challenges, and cost analysis. They share personal stories about managing stress, using marketing tools, and balancing wholesale versus retail sales. The episode also highlights their community-building efforts, like Marigold Mixers, and upcoming events. With humor and honesty, Lyndsay and Shannon offer practical advice and real-life insights for fellow flower farmers and small business owners navigating the busy holiday season.

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In this episode, Lyndsay and Shannon share candid, practical advice on managing farm finances and record-keeping without overwhelm. Drawing from their own six-figure flower farming experiences, they discuss simplifying bookkeeping, tracking key business metrics, and building sustainable habits. Emphasizing the power of starting simple and celebrating wins, they encourage listeners to use financial data as a tool for smarter decisions and personal fulfillment. The episode offers actionable tips, relatable stories, and an invitation to join their supportive community for deeper learning and growth.

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In this episode of "The Uncut with Lyndsay and Shannon," the hosts share candid updates from their flower farms, discussing holiday preparations, weather challenges, and new tulip planting methods. They address listener feedback, generational identity, and the importance of bookkeeping. The episode highlights Lindsay’s CSA changes, upcoming Dirt Con conference, and strategies for evaluating local market demand. They answer a listener’s question about flower farm profitability, promote their Insiders membership, and preview future business analysis topics, blending practical advice, real-life stories, and community support for fellow flower farmers.

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In this episode of The Dirt on Flowers, Lyndsay and Shannon discuss the challenges of dealing with “undercutters” in the flower farming business. They share insights on why competing on price is unsustainable and emphasize the importance of knowing your worth, building a unique brand, and creating a premium customer experience. Through personal stories and practical tips, they encourage listeners to focus on quality, connection, and mindset, empowering flower farmers to stand out and thrive without engaging in price wars.

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If you want...

In this episode of The Dirt on Flowers, Lyndsay and Shannon discuss the challenges of dealing with “undercutters” in the flower farming business. They share insights on why competing on price is unsustainable and emphasize the importance of knowing your worth, building a unique brand, and creating a premium customer experience. Through personal stories and practical tips, they encourage listeners to focus on quality, connection, and mindset, empowering flower farmers to stand out and thrive without engaging in price wars.

If you want to dive in deeper with us each month, join our membership group - The Dirt...

In this episode of "The Uncut with Lyndsay and Shannon," the hosts share a candid midweek chat about flower farming life. They discuss the realities of working without gloves, prepping for holiday fundraisers and wreath workshops, and overcoming technical challenges with ManyChat. Highlights include practical tulip storage tips that challenge tradition, and a story about “the blue towel” as a metaphor for questioning old habits. The episode blends farm updates, product recommendations, and encouragement for growers to embrace change and efficiency, all in a warm and relatable style.

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In this Halloween-themed podcast episode, the host uses playful monster metaphors to explore the biggest challenges flower farmers face, such as cheap customers (“Vampires”), mindless trend-chasing (“Zombies”), cash flow issues (“Mummies”), burnout (“Werewolves”), and self-sabotage (“Evil Twins”). Through personal stories and practical advice, the host encourages listeners to set healthy boundaries, focus on their unique strengths, and prioritize self-care. The episode blends humor and business insights, inviting the flower farming community to confront their “monsters” and build more resilient, joyful businesses.

If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insi...

In this episode of "The Uncut with Lyndsay and Shannon," the two flower farmers share an honest, unscripted chat about the realities of farm life as frost arrives, prepping for dahlia storage, and managing tuber sales. They discuss house renovation woes, the impact of severe weather, and marketing successes with automated ticket sales for their wreath workshops. The duo also tackles setting business boundaries, changing client attitudes, and whether growing dahlias is worth the effort. The episode wraps up with lighthearted Halloween plans and encouragement for fellow flower farmers.

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In this episode of The Dirt on Flowers, Lyndsay and Shannon share an honest look at the realities of flower farming. They discuss the emotional and physical challenges, the unpredictability of nature, and the importance of adaptability and resilience. The conversation covers burnout, the value of community, and moving beyond social media’s dreamy portrayal of farming. Offering personal stories and actionable advice, Lyndsay and Shannon encourage listeners to embrace both the hardships and joys of farming, reminding them that growth comes from accepting and adapting to the journey.

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In this episode of "The Uncut with Lyndsay and Shannon," the hosts share an honest, unscripted look at flower farming life. They discuss the challenges of digging up dahlias, battling aphids, and managing weather setbacks, while offering practical tips on tuber storage and pest control. Shannon talks about tools for reducing phone distractions and answers questions from new flower farmers, emphasizing the importance of community and starting small. The episode also previews upcoming workshops and resources, leaving listeners with encouragement, real-world advice, and a sense of camaraderie in the flower farming journey.

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In this episode of "The Dirt on Flowers," Lyndsay and Shannon interview Al from Vitalize Seed Company about soil health, cover crops, and sustainable farming. Al shares his journey from wildlife management to regenerative agriculture, explaining how Vitality Seed creates balanced cover crop mixes and tailored fertility plans for farmers. They discuss the importance of soil testing, micronutrients, and organic amendments, offering practical advice for both small-scale growers and larger farms. The episode highlights actionable strategies for improving soil, managing nutrients, and adapting to challenges.

Learn more about Vitalize Seed Company: Website, Instagram, Facebook and TikTok

In this episode of "The Uncut with Lyndsay and Shannon," the hosts share an honest, unscripted look at flower farming as they wrap up dahlia season. They discuss digging and storing tubers, and managing rogue plants. The conversation covers flower farming techniques like pinching dahlias, changes to their CSA, and the upcoming Dirt Con virtual conference. They also answer a listener’s question about sourcing ranunculus and lisianthus plugs, offering practical advice for small-scale growers. The episode highlights both the challenges and rewards of farm life.

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In this episode of "The Dirt on Flowers," hosts Lyndsay and Shannon welcome back Kalin from Sweetwater Floral. They discuss the realities of running a flower business, personal growth, and balancing work and life. Kalin shares her journey launching her personal brand, and emphasizes the grounding power of floral design. The conversation covers entrepreneurship challenges, hiring, setting boundaries, and the importance of self-investment and mentorship. Listeners gain insights into building a fulfilling business while prioritizing creativity, presence, and well-being. The episode ends with encouragement to connect and keep growing, both personally and professionally.

DirtCon tickets on SALE...

In this episode of The Uncut with Lyndsay and Shannon, the hosts share candid updates from their flower farm, focusing on challenges during a recent “u-pick” event, including trespassing and managing customer boundaries. They discuss the emotional toll of difficult interactions, strategies for clearer signage, and plans to concentrate picking hours. The episode also covers farm improvements, like adding new tunnels for lisianthus, and business updates, including early bird sales for flower subscriptions and their upcoming Dirt Con conference for flower farmers. Lyndsay and Shannon offer honest insights into both the joys and struggles of farm life.

Learn...

In this episode, Lyndsay and Shannon introduce Dirt Con, their upcoming conference for flower farmers. Drawing from their own journeys, they discuss the realities and challenges of flower farming, emphasizing the need for a solid business plan, financial clarity, and marketing strategies. They detail the conference agenda, speakers, and ticket options, highlighting actionable content and community support. Dirt Con is designed for farmers at any stage, aiming to provide practical tools, confidence, and inspiration to build sustainable, profitable, and joyful flower businesses.

DirtCon tickets on SALE now!

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In this episode of "The Uncut with Lyndsay and Shannon," the two flower farmers share an honest, unscripted chat about the realities of running a flower business. They discuss the challenges of organizing holiday fundraisers, managing flower stand sales, and setting realistic monthly sales goals. The episode also introduces their upcoming virtual event, Dirt Con 2026, designed to help fellow farmers with business planning. Throughout, Lindsay and Shannon offer practical tips, personal stories, and encouragement, giving listeners a genuine glimpse into the ups and downs of farm life and entrepreneurship.

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In this episode, Lyndsay and Shannon share an honest conversation about building profitable flower farms. They discuss the emotional and practical challenges of farming, the importance of treating your farm like a business, and the value of having a clear, actionable plan. They emphasize embracing the CEO mindset, focusing on sustainable practices, and overcoming burnout. The episode also highlights the need for self-reflection, strategic marketing, and community support, inviting listeners to their upcoming conference, DirtCon, to help farmers develop personalized plans for lasting business success.

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In this podcast episode, Lyndsay and Shannon share candid updates on their flower farm, including challenges with drought, ending the “you-pick” season early, and managing markets and fundraisers. They discuss an ongoing legal battle over using a barn for events, offering advice on navigating regulations. The episode also covers practical tips for labeling and storing dahlias, previews a virtual planning conference for flower farmers, and highlights the importance of business strategy and community support. Personal reflections and encouragement for overwhelmed farmers from both speakers round out this insightful look at modern agritourism and small farm management.

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In this episode, Lyndsay and Shannon share their experiences navigating the financial and operational challenges of tulip farming amid rising costs, tariffs, and market pressures. They discuss analyzing expenses, adjusting orders, and communicating transparently with buyers to ensure profitability. Both emphasize the importance of detailed planning, tracking yields, and being willing to pivot crop choices. The conversation offers practical strategies for flower farmers to make informed, data-driven decisions, avoid undercutting, and build resilient, sustainable businesses despite the unpredictable nature of farming

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Lyndsay and Shannon share real moments from their flower farms, including hosting a popular permanent jewelry pop-up and their annual Design and Dine event, which fosters community and connection. They discuss essential farm equipment, from seeders to tractors, and answer listener questions about their upcoming virtual planning event, Dirt Con 2026. The episode is filled with practical tips, personal stories, and listener shout-outs, capturing the unfiltered joys and challenges of flower farming life. Upcoming episodes promise more insights on tulips and profitable workshops.

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In this episode, Lyndsay and Shannon share candid insights on navigating the fall season as flower farmers. They discuss creative ways to boost year-end revenue, including dried flower products, workshops, and seasonal promotions. The hosts offer practical tips for planning ahead, collaborating with local businesses, and engaging customers through events and unique experiences. Personal stories and business advice blend seamlessly, providing inspiration and actionable strategies for flower farmers to extend their season, diversify income, and maintain customer relationships as the year winds down.

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In this episode of The Uncut with Lyndsay and Shannon, the flower-farming duo shares candid updates on farm life, from vacation stories to dahlia woes and event planning. They discuss the challenges of social media management, drought conditions, and setting boundaries for their popular Dahlia Fest. They answer listener’s questions about pricing and competition, emphasizing quality, branding, and customer experience over price wars. The episode also features a promo for Dirt Con 2026, a virtual flower farming conference, and highlights practical business advice, community support, and upcoming educational resources for fellow growers.

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Lyndsay and Shannon share actionable strategies for launching a successful CSA early bird campaign. They discuss the importance of timing, creating urgency, and offering meaningful incentives to boost early sign-ups. The hosts emphasize using email marketing and social media to build hype, nurture customer relationships, and avoid last-minute sales stress. Drawing from their own flower farming experiences, they provide practical tips on planning, authentic communication, and leveraging customer stories to grow a loyal CSA subscriber base and ensure a smooth, profitable season ahead.

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Shannon hosts solo while Lyndsay is on vacation, joined by Judd, her supportive "hype guy." They discuss coping with drought in Northeast Ohio, prepping fall beds to ease spring work, and tackling greenhouse soil health challenges. With Dahlia Fest and other events approaching, they share strategies for crowd management and fair flower picking. The episode also highlights pumpkin growing tips, the power of email marketing, and upcoming educational content, blending practical flower farming advice with candid, encouraging conversation about managing a busy, community-focused farm.

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In this episode, Lyndsay and Shannon discuss strategies for overcoming the mid-season “CSA slump” in flower subscription programs. They share insights on keeping customers engaged through creative communication, personalized touches, and community-building events. The conversation covers the unique challenges of CSA customers, the importance of clear reminders, and adapting subscription structures. Practical tips include using welcome guides, offering bonuses, and gathering feedback. The episode provides actionable advice for flower farmers to maintain excitement, deepen customer relationships, and ensure a vibrant, profitable CSA season.

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If...

In this episode of "The Uncut with Lyndsay and Shannon," the hosts share an honest, unscripted chat about the realities of flower farming. They discuss the challenges of planning for tulip production, managing costs, and competing with cheap imports, as well as the unpredictable nature of growing dahlias amid changing weather. The episode also covers upcoming farm events, workshops, and community updates, offering listeners a relatable glimpse into the joys and struggles of running a small flower farm.

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If you want to...

In this episode of "Dirt on Flowers," Lyndsay and Shannon discuss the vital role of education in flower farming and business growth. They share personal stories about investing in courses, consulting, and community learning, emphasizing that continual education—whether free or paid—shortens the learning curve and builds confidence. The hosts share more about their Insiders membership group, designed to offer actionable advice, support, and resources for growers. They encourage listeners to prioritize personal and professional growth, highlighting that investing in yourself is the key to a thriving, profitable flower farm.

Check out The Dirt on Flowers Cont...

Join Shannon and Lyndsay at their midweek catch up. They are chatting about their events that they had this past weekend. Lyndsay talks about the new dinner that she did on the farm this year and the prep that went into making sure the barn was looking the best. Shannon shares about her upick event and how she plans to make it easier for the next one. They answer the question of the week regarding Shiso and a question about DirtCon.

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In this episode of "The Dirt on Flowers," hosts Lyndsay and Shannon welcome email marketing expert Angie Machado to discuss why email marketing is essential for flower farmers. Angie shares her journey from ESPN to flower farming and marketing, then offers practical advice on starting and growing an email list, choosing the right platform, and engaging subscribers. The conversation covers overcoming overwhelm, the power of small but engaged audiences, and actionable tips for consistent, authentic, and effective email marketing—empowering flower farmers to boost sales and deepen customer connections beyond social media.

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In this episode of "The Uncut with Lyndsay and Shannon," share about the crops they are patiently waiting to bloom and the zinnias that they are enjoying this season. Lyndsay talks about the difficulty of growing pumpkins with a new bug on the farm. While Shannon shares about needing to think in the future before saying yes to things. They answer the question of the week and share what Fridays episode is all about.

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In this episode of "The Dirt on Flowers," hosts Lyndsay and Shannon interview Ellen Frost, founder of Local Color Flowers in Baltimore. Ellen shares her journey building a floral design studio that sources 100% local flowers, discusses the challenges and logistics of working exclusively with regional growers, and highlights the importance of sustainability and community connections. She offers practical advice for growers and florists on building strong partnerships, embracing seasonality, and improving quality. Ellen also talks about her educational initiatives, including online courses and her Substack newsletter, aiming to support and inspire the local flower movement nationwide.

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In this episode of "The Uncut with Lyndsay and Shannon," the hosts share an honest, unscripted look at flower farming life. They discuss balancing work with family, recent farm events, crop challenges, and future planning for workshops and planting. The conversation also covers vehicle woes, sunflower strategies, and the realities of always planning ahead. Lyndsay and Shannon introduce their upcoming virtual conference, Dirt Con, highlighting its practical sessions for flower farmers. Their candid chat offers insights, encouragement, and community for fellow growers navigating the joys and struggles of running a flower farm.

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In this episode, Lyndsay and Shannon chat with Brittany Doyle, owner of Dahlia and Vine Flower Farm. Brittany shares her journey from neuro trauma physician’s assistant to full-time flower farmer, and details how she’s built a profitable business through creative, well-organized workshops. The hosts and Brittany discuss workshop logistics, pricing, marketing, and balancing farm life with personal priorities, offering practical tips and candid insights for flower farmers looking to diversify income and build community through on-farm experiences.

Learn more about Brittany Doyle: Website, Instagram,

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Lyndsay and Shannon share what has been going on at their arms this week. Lyndsay talks about her U-Pick event this past weekend, how she is trying something new with dahlia staking and how the rain has made planting harder this season. While Shannon shares about pivoting, learning from feedback and about yelp reviews.

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In this episode of "The Dirt on Flowers," Lyndsay and Shannon interview Kelly Shore, founder of The Floral Source. Kelly shares her 25-year journey from flower shop beginnings to building a wholesale business connecting florists with American-grown flowers. The conversation covers her passion for local sourcing, the challenges of pricing and scaling, and the importance of education and community in the floral industry. Kelly offers insights on navigating pandemic disruptions, fostering relationships between farmers and florists, and embracing the seasonal nature of flowers to create sustainable, thriving businesses.

Learn more about Kelly Shore: Website, Instagram, Facebook

Lyndsay and Shannon share an honest, unscripted chat about their recent busy weekends, including Lyndsay’s Floral Foundations workshop and Shannon’s flower fest events. They discuss the realities of teaching, managing farm activities, and adapting to challenges like weather and pests. Both reflect on the importance of simplicity, efficiency, and community in flower farming, offering listeners a candid glimpse into the joys and hurdles of their everyday lives on the farm.

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In this episode of "The Dirt on Flowers," hosts Lyndsay and Shannon interview Lisa Mason Ziegler, renowned as the "cool flowers queen." Lisa shares her inspiring journey from starting a flower farm on a small city lot to becoming a leading educator in cut flower farming. The discussion covers the benefits and challenges of growing cool season hardy annuals, succession planting, and adapting to changing markets. Lisa offers practical advice on planting, harvesting, and business growth, emphasizing resilience, patience, and the value of education for aspiring flower farmers.

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In this episode of "The Uncut with Lyndsay and Shannon," the hosts share an honest, behind-the-scenes look at flower farming. They discuss the excitement and challenges of opening their "You Pick" flower farm, dealing with farm policies like no dogs, and managing unpredictable weather. Lyndsay opens up about a recent theft at her honor stand and the emotional impact, while both hosts swap tips on growing basil and fall crops. They answer listener questions about sales tax and taking vacations from the farm, offering practical advice and encouragement for fellow farmers.

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In this episode of "The Dirt on Flowers," Lyndsay and Shannon discuss the critical role of customer reviews in flower farming businesses. They share practical tips on how to request reviews, handle negative feedback gracefully, and use positive testimonials in marketing. Emphasizing authenticity and the importance of engaging with all feedback, they encourage listeners to start asking for reviews, respond thoughtfully, and integrate customer experiences into their business strategies to build trust, credibility, and sales. The episode inspires flower farmers to embrace reviews as a key growth tool.

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In this episode of "Uncut with Lyndsey and Shannon," the hosts—both flower farmers—reflect on their week around July 4th. Lyndsay opens up about the emotional toll of recent Texas flooding. They update listeners on their busy first week of grocery flower deliveries and emphasize the importance of setting boundaries and self-care amidst farm life’s demands. The episode blends humor, honest reflections, and practical insights from their farming journey.

If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcas...

In this episode of "The Dirt on Flowers," co-hosts Lyndsay and Shannon welcome Marryn Mathis, owner of Farmhouse Flower Farm and author of "Sweet Pea School." Marryn shares her journey from corporate life to flower farming, focusing on her passion for sweet peas. The conversation covers growing tips, challenges, and the emotional connections flowers create. Marin discusses seed production, the importance of adaptability, and her family’s role on the farm. The episode blends practical advice, heartfelt stories, and inspiration, leaving listeners eager to grow sweet peas and connect with the flower farming community.

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In this episode, flower farmers Shannon and Lyndsay candidly discuss the realities of their work, from the chaos of returning after vacation to the ongoing battles with weeds, pests, and unpredictable weather. They share stories about managing customer expectations—especially with brides seeking DIY wedding flowers—and the emotional toll of difficult client interactions. The conversation highlights the importance of clear communication, organization, and community support in flower farming, while also providing updates on their upcoming event, Dirt Con. Their honest and humorous exchange offers listeners a genuine glimpse into the joys and challenges of running a flower farm.

In this episode of "The Dirt on Flowers," Lyndsay and Shannon discuss strategies for flower farmers to navigate the second half of the year. They candidly address spring challenges, including burnout and unmet expectations, and stress the importance of a midseason reality check. The hosts share actionable tips on goal review, crop planning, self-care, and simplifying farm tasks. They encourage farmers to document experiences, celebrate small wins, and embrace flexibility, reminding listeners that it’s never too late to adjust plans and prioritize well-being for a successful season ahead.

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Lyndsay and guest Shawn candidly discuss the realities of flower farming during a summer heat wave. They share adjustments made to protect crops, the installation of a new high tunnel, and the challenges of moving off the farm. The conversation covers adapting farming practices, maintaining customer relationships, and finding ways to keep their passion for gardening alive while running a business. Listeners get an honest look at the ups and downs of farm life, innovation, and personal transitions.

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Lyndsay and Shannon revisit their early discussion on perennials, sharing how their knowledge and practices have evolved. Building on insights from EP 59, they explore the pros and cons of growing perennials, offer practical tips for integrating them into flower farming, and discuss the importance of planning, maintenance, and understanding specific plant needs. Through personal experiences and audience questions, they aim to inspire and equip listeners to make informed decisions about adding perennials to their farms for long-term beauty and productivity.

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In this episode of "Uncut with Lyndsay and Shannon," the hosts share candid stories from their flower farms, including Shannon's chaotic experience with a troublesome Airbnb guest and Lyndsay's struggles with crop losses due to relentless rain. They discuss the arrival of new H-2A workers, sourcing flowers from other farms, and upcoming events like a wedding design workshop. The conversation highlights the unpredictability of farming, the importance of community, and their ongoing efforts to adapt and grow, offering listeners an honest glimpse into the joys and challenges of running a flower business.

If you want to...

In this episode of "The Dirt on Flowers," Lyndsay and Shannon share their experiences organizing large-scale "you-pick" events. They discuss essential planning, logistics, pricing strategies, and customer engagement, emphasizing the importance of creating a memorable festival atmosphere with vendors, live music, and food trucks. The hosts also address challenges like weather, staffing, and rule enforcement, offering practical tips and lessons learned. Listeners are encouraged to adapt these insights to their own operations and join the community for ongoing support and resources in running successful you-pick events.

If you’re ready to stop hoping for good roses and st...

In this episode of Uncut hosts Lyndsay and Shannon share candid updates from their flower farms. They discuss Lyndsay’s recent name change, the impact of weather on their crops, and the ongoing challenges of weed control. The conversation covers composting, sourcing quality materials, and preparations for fall bouquets and market days. With humorous anecdotes and practical advice, the episode offers an authentic, relatable look at the ups and downs of flower farming, making it both informative and entertaining for listeners interested in farm life.

If you’re ready to stop hoping for good roses and start grow...

In this episode of "The Dirt on Flowers," co-hosts Lyndsay and Shannon discuss the theme "Refocus and Reconnect: Building a Business That Loves You Back" with guest Jessica Chase from Sierra Flower Farms. They address the challenges new flower farmers face, such as feeling overwhelmed and disconnected from their purpose. Jessica shares her journey of starting a flower farm without prior experience, emphasizing the importance of aligning the business with personal values and lifestyle. The conversation offers practical advice on managing burnout, refining business practices, and maintaining a positive outlook.

Learn more about guest Jessica Chase: Website...

In this episode of "Uncut with Lyndsay and Shannon," the hosts candidly discuss the ups and downs of flower farming. They share updates on their crops, weather challenges, and weed management, while also swapping stories about difficult customers and the frustrations of selling on Facebook Marketplace. The episode highlights the realities of running a small farm, the importance of community, and the need to adapt in business. With humor and honesty, Lyndsay and Shannon offer practical advice and encouragement for fellow farmers and small business owners.

If you’re ready to stop hoping for good roses and st...

In this episode, Lyndsay and Shannon welcome back Jenny Marks, a small-scale flower farmer from New York, to discuss "farming smarter, not harder." Jenny shares her journey of refining her business model to enhance profitability by streamlining offerings and implementing effective systems. Overwhelmed by managing a diverse array of flowers and multiple sales outlets, Jenny emphasizes the importance of financial analysis and removing emotion from business decisions. She discusses the significance of work-life balance, structured task management, and the value of customer connection. The episode encourages farmers to evaluate their practices, focusing on profitability and personal fulfillment.

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In this episode of "The Uncut," flower farmers Lyndsay and Shannon share an unfiltered look into their daily lives. They discuss the impact of unusual weather on their crops, particularly peonies, and the challenges of customer interactions. The duo recounts humorous personal anecdotes, including a frustrating furniture shopping trip and a wedding setup that required last-minute adjustments. They also touch on the importance of setting boundaries with demanding clients and finding balance between work and personal life. The episode offers a candid glimpse into the realities of running a flower business, complete with its ups and downs.

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Lyndsay and Shannon discuss the challenging topic of pricing flowers. They highlight that new flower farmers often struggle with valuing their time and products, leading to unsustainable pricing. The hosts debunk the misconception that being the lowest-priced option attracts loyal customers, advocating instead for understanding costs and setting informed prices. They provide actionable strategies, such as tracking expenses and differentiating pricing for various sales channels. Ultimately, they encourage farmers to confidently charge what their products are worth to ensure business sustainability.

If you’re ready to stop hoping for good roses and start growing them, visit heirloomroses.co...

In this episode of "Uncut with Lyndsay and Shannon," the hosts candidly discuss the ups and downs of flower farming during a busy spring season. They humorously recount internet issues caused by squirrels and share their experiences of emotional and mental exhaustion from managing farm tasks. The conversation covers seed starting challenges, noise sensitivity, and the unpredictability of crop yields, particularly with peonies. They also highlight the importance of community support and adaptability in farming practices. The episode offers an authentic glimpse into the realities of running a flower farm, emphasizing resilience and the need to balance work and...

Lyndsay and Shannon discuss their transition from traditional 9 to 5 jobs to full-time farming. They share personal experiences of burnout and dissatisfaction in their previous careers, which motivated them to pursue farming. The episode emphasizes the importance of solid financial planning, understanding cash flow, and tracking expenses. They outline the phases of transition, including recognizing the need for change and setting realistic expectations about farming's challenges. The speakers also highlight the significance of community support and maintaining a resilient mindset throughout the journey.

If you’re ready to stop hoping for good roses and start growing them, visit he...

In this episode of "Uncut with Lyndsay and Shannon," the hosts share their experiences as flower farmers during the busy Mother's Day season. They discuss the challenges of managing sales, weather unpredictability, and seed starting. Lyndsay highlights the importance of adaptability in farming, while Shannon recounts her decision-making process for sales strategies. They also touch on the complexities of seed germination and the emotional aspects of farming. The episode offers a candid look at the realities of flower farming, emphasizing the need for flexibility and effective resource management.

If you’re ready to stop hoping for good ro...

Lyndsay and Shannon discuss marketing strategies for small businesses with Channing Muller, an award-winning marketing consultant and founder of DCM Communications. They explore the importance of keeping marketing efforts fresh and consistent without feeling overwhelmed. Channing shares insights on differentiating marketing from advertising, identifying ideal clients, and choosing the right social media platforms. The episode aims to equip small business owners, particularly in the farming and floral sectors, with actionable strategies to enhance their marketing efforts and drive sales.

Learn more about our guest Channing Muller by visiting her Instagram , Website and Facebook

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In this episode of "Uncut with Lyndsay and Shannon," they discuss the hectic week leading up to Mother's Day. They share personal anecdotes, including Lyndsay's humorous cheerleading story, and delve into the challenges of managing orders, planting, and harvesting. The conversation covers pricing strategies, marketing struggles, and the importance of community support. They highlight the emotional and logistical hurdles of flower farming during peak seasons and emphasize the value of organization, planning, and adaptability. The episode offers a candid look at the realities of the floral industry, providing valuable insights and encouragement for fellow farmers.

If you...

Lyndsay and Shannon discuss the "fire, ready, aim" approach to decision-making in flower farming. They emphasize the importance of taking swift action rather than getting stuck in indecision, which can lead to missed opportunities. Through personal anecdotes, they highlight the value of embracing imperfections, learning from experiences, and maintaining confidence in decision-making. The episode aims to inspire listeners to take actionable steps in their farming businesses, navigate entrepreneurial challenges, and grow through taking risks and learning from both successes and failures.

If you’re ready to stop hoping for good roses and start growing them, visit heirloomroses.co...

In this podcast episode, flower farmers Lyndsay and Shannon engage in a candid discussion about their week on the farm. They cover the progress of their tulip fields, the impact of unpredictable weather, and the challenges of managing crops like peonies. The conversation also touches on customer management, particularly pre-orders and sales strategies for events like Mother's Day. They share insights from a recent agritourism conference and reflect on the emotional toll of the season. Overall, the episode offers a relatable glimpse into the realities of flower farming, emphasizing the importance of community and customer connections.

If...

In this episode, Lyndsay and Shannon discuss the Enneagram with certified coach Jackie Brewster. They explore how this personality typing system provides insights into behaviors, motivations, and personal growth. Jackie explains the Enneagram's purpose and its benefits, emphasizing that it’s not about labeling but understanding underlying motivations. The conversation includes personal anecdotes, addressing skepticism about personality tests, and the importance of self-awareness. They also discuss how the Enneagram can enhance communication and relationships in both personal and professional settings, encouraging listeners to explore it for deeper self-understanding.

Learn more about Jackie by visiting her website and In...

In this episode, Lyndsay and Shannon share their experiences with tulip farming during the spring season. They recount a successful but hectic Easter tulip fundraiser, highlighting the unpredictability of spring weather and its impact on their crops. The conversation covers the challenges of managing inventory, dealing with waste, and the importance of planning and adaptability. They also discuss their strategies for winter operations, including the use of coolers and heaters to manage temperature and humidity. The episode is filled with relatable anecdotes, laughter, and insights into the realities of flower farming.

If you’re ready to stop ho...

Lyndsay and Shannon dive into the crucial topic of flower coolers. They discuss the significant benefits of having a cooler on a flower farm, such as reducing stress, improving flower quality, and allowing for better scheduling of harvesting and arranging. They explore various types of coolers, including beverage coolers, converted residential fridges, and commercial walk-in coolers, sharing their pros and cons. Practical advice on insulation, temperature, and humidity control is provided, emphasizing the importance of investing in a cooler for a more efficient flower farming operation.

If you’re ready to stop hoping for good roses and st...

Lyndsay and Shannon discuss their experiences as flower farmers, focusing on the challenges of growing tulips and the impact of unpredictable weather. Lyndsey shares her significant losses in greenhouse tulips and explores the concept of "over cooling" with her bulb supplier, Jerome. Shannon expresses concerns about her field tulips blooming in time for Easter and the difficulties of managing customer expectations. They emphasize the importance of flexibility, customer communication, and resilience in farming, offering insights and encouragement to fellow farmers and small business owners.

If you’re ready to stop hoping for good roses and start growing th...

Lyndsay and Shannon, along with insurance expert Keith Allen, discuss the critical importance of insurance for farmers, especially those involved in agritourism and hosting events. They explore the distinctions between home and farm insurance, emphasizing the necessity of liability coverage when welcoming customers or vendors onto the property. Keith shares insights on the scrutiny of insurance providers post-pandemic, the importance of keeping insurance agents informed about operational changes, and the need for proper coverage to protect against potential risks. The episode underscores the value of understanding and obtaining appropriate insurance for farm operations.

You can call them...

Lyndsay and Shannon share the unfiltered realities of flower farming. They discuss the humorous chaos of having chicks in the studio, the emotional challenges of rehoming chickens, and a funny April Fool's Day flower delivery incident. The episode highlights the importance of community support among farmers, dealing with customer interactions, and managing social media criticism. They also touch on the business aspects of farming, such as hiring employees and marketing strategies. Throughout, their light-hearted and relatable storytelling provides both entertainment and valuable insights into farm life.

You can call them or visit devroomen.com to learn more...

Lyndsay and Shannon discuss common pitfalls in flower farming. They emphasize treating the farm as a business, managing finances wisely, and being prepared for unexpected challenges. Key points include avoiding early overspending, having a contingency plan, setting clear sales strategies, and recognizing the importance of administrative tasks. They also stress the value of customer feedback and the necessity of pacing oneself to avoid burnout. Their insights aim to help both new and established flower farmers succeed in their endeavors.

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In this episode of Uncut with Lyndsay and Shannon they discuss transitioning from winter to the busy spring season. They share their struggles with getting into "go mode," adjusting work schedules, and dealing with weather challenges impacting their first farmer's market. They delve into the complexities of tulip harvesting, managing expectations, and the importance of crop rotation to prevent disease. The episode also highlights their upcoming workshops and farm tours, providing practical advice and relatable anecdotes, capturing the essence of the challenges and rewards of flower farming.

Learn more about the Wedding workshop with Lyndsay and Shannon's...

Lyndsay and Shannon welcome attorney Robert Braga, to explore the legal intricacies of running a flower farm with a focus on agritourism. They discuss the importance of understanding local regulations, ensuring proper signage, and maintaining ADA compliance to protect against liability. Robert emphasizes the need for appropriate insurance, waivers, and contracts to safeguard farm operations. The conversation also highlights the value of having a knowledgeable legal advisor to navigate challenges and enhance the visitor experience. The episode serves as a comprehensive guide for aspiring agritourism operators.

Learn more about the guest: Instagram, Email and Website

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In this episode of "Uncut with Lyndsay and Shannon," they share candid updates from their farms. Shannon recounts the delayed arrival of workers due to customs issues, eventually resolved by a family friend. Lyndsay discusses the late blooming of tulips and the challenges of timing her spring CSA with Mother's Day. Shannon engages with Lyndsay, sharing her own tulip harvesting techniques and plans for sunflowers. The episode highlights the importance of community support among farmers, with both hosts reflecting on the joys and challenges of farm life, emphasizing adaptability and shared experiences.

If you want to dive...

Lyndsay and Shannon discuss their daily routines as flower farmers. They emphasize the importance of structured planning to manage the unpredictable nature of farming. Both value quiet morning rituals to set daily priorities. They highlight effective employee management, balancing personal and professional tasks, and the significance of financial tracking. The episode offers practical strategies for time management, communication, and self-care, providing listeners with a candid look at the challenges and rewards of flower farming.

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In this episode of "Uncut with Lyndsay and Shannon," the flower farmers share candid updates from their farm. They discuss the positive impact of warmer weather on tulip growth and the success of their "dump and go" planting method. Marketing strategies and customer interactions are highlighted, with Lyndsay recounting a humorous incident involving unauthorized photographers. Challenges with technology and communication are also addressed. Shannon talks about improving the management of photography rentals and shares a personal anecdote about a challenging Airbnb stay. The episode concludes with their excitement for the upcoming season and the importance of community and resilience.<...

Lyndsay and Shannon share essential flower varieties for new farmers. They discuss ten must-grow flowers, emphasizing sunflowers, marigolds, and dahlias for their profitability and ease of growth. They also cover seed organization strategies, highlighting the importance of managing seed inventory to reduce waste. The conversation includes personal anecdotes and practical tips, such as using photo boxes for seed storage and the benefits of direct seeding. The episode aims to inspire and equip new flower farmers with actionable advice for a successful farming journey.

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Lyndsay and Shannon discuss recent weather events, including "muddy rain," and share personal updates about family milestones. They celebrate gaining new social media followers and address a listener's question about starting as a new flower farmer, offering advice on mindset and market analysis. Additionally, they announce plans for a virtual conference for flower farmers in January, emphasizing the importance of learning and community. The episode blends lighthearted banter with valuable insights, creating a welcoming atmosphere for listeners.

Learn more about DirtCon and join the email list for all the updates.

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Lyndsay and Shannon are joined by Em Connors, a Canva verified expert and marketing mentor. The trio discusses actionable Instagram strategies to boost local business visibility, particularly for flower farms. They emphasize community engagement, optimizing Instagram bios, and creating engaging content. Emily highlights the importance of genuine engagement over follower count and suggests using local hashtags and collaborating with local influencers. The episode also covers the significance of email marketing and maintaining a consistent, visually appealing Instagram feed using tools like Canva and Later.

Check out our guest: Instagram, Website

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In this episode of "Uncut with Lyndsay and Shannon," discuss their recent experiences and challenges. They share the mixed reactions to a social media post about the humorous "dahlia stripper names" interactions with followers. Both talk about the difficulties of using a new vacuum seeder for seed starting, highlighting the frustrations and learning curves involved. Lyndsay also delves into her technical issues with Mailchimp and Squarespace, which led to many contacts being unsubscribed. The episode underscores the importance of community, perseverance, and humor in farm life.

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Lyndsay and Shannon delve into the topic of perfectionism and its impact on their industry. They share personal stories and challenges, emphasizing how the quest for perfection can hinder creativity, productivity, and joy. They discuss the emotional toll, including stress and burnout, and offer practical tips for overcoming perfectionist tendencies. The episode encourages listeners to embrace imperfection, focus on progress, and foster a supportive work environment. Lyndsay and Shannon conclude with a light-hearted reminder to engage with the podcast community and appreciate the beauty of imperfection.

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In this weeks uncut Shannon and Lyndsay answer "What are your “we could do without” things?" Lyndsay shares that she will be doing prom bouquets and how she is doing it differently than the previous years. They are starting to get seeds planted while also getting dahlias divided. They share how long January felt and how quickly February came to an end. It is full steam ahead for season 2025.

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Lyndsay and Shannon explore the theme "small hinges swing big doors," emphasizing how small, consistent actions can lead to significant changes in flower farming. They discuss the importance of record keeping, marketing consistency, and financial tracking, sharing personal experiences to inspire listeners. The episode highlights the value of persistence, reliability, and self-care in running a successful farm. Lindsay and Shannon encourage setting manageable goals and taking incremental steps to achieve long-term success, fostering a supportive community among flower farmers.

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Lyndsay and Shannon share candid stories about their experiences, particularly during the busy Valentine's Day period. They discuss the challenges of flower sales, humorous customer interactions, and the logistics of running a flower business. A notable story involves a complicated delivery due to a customer's personal situation, highlighting the unpredictability of their work. The hosts also emphasize the importance of community and offer practical advice for fellow flower farmers, making the episode both engaging and informative.

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Lyndsay and Shannon discuss the challenges and realities of flower farming. They emphasize the importance of self-care, setting boundaries, and managing stress, especially during busy seasons like Valentine's Day. Lyndsay shares her routine of yoga and running, while Shannon highlights the benefits of disconnecting from technology with phone-free Sundays. They also stress the necessity of asking for help and prioritizing personal well-being. The episode aims to inspire listeners to find balance and joy in their farming journey while debunking romanticized notions of the profession.

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In the podcast episode "Uncut with Lyndsay and Shannon," Lyndsay shares her experiences from a recent agritourism conference, highlighting the differences between traditional flower farming and agritourism. She discusses various activities offered by agritourism farms, such as donut stands and pumpkin cannons. Lyndsay also talks about her plans for Valentine's Day and an upcoming "marigold mixer" event. Shannon engages by sharing insights into their flower farming practices, discussing flowers they’ve stopped growing and new varieties they’re trying. The episode emphasizes their journey as flower farmers, the challenges they face, and their commitment to community engagement.

If y...

Lyndsay and Shannon introduce their "Flourish February" theme, focusing on self-love and thriving in farming. They discuss the importance of setting boundaries to balance personal and professional lives, sharing experiences on managing customer expectations and maintaining emotional well-being. They emphasize the significance of consistency, customer experience, and effective marketing strategies, particularly in rural areas. The episode also launches a new segment addressing listener questions, aiming to provide actionable advice and foster a supportive community among flower farmers.

If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers...