Street Cred - Helping Clothing Brands Build Community
By: Elijah Delporte
Language: en
Categories: Business, Marketing, Arts, Fashion, Beauty
A podcast laser focused on helping brand owners turn their audience into a community.Community Marketing Strategist, Elijah Delporte, talks about how to, not only sell a clothing product, but cultivate a community of loyal customers that are faithful to your brand, advocates for your mission, and nurtured into becoming repeat buyers.Join a community of Brand Owners:Join Streetwear365 for free, a group dedicated to helping you turn your side hustle into a career through the power of customer loyalty.
Episodes
The Campaign Theme Playbook for Sell-out Drops- w/ Divine, TEEUPWRLD
Jan 08, 2026Work with me: https://elijahdelporte.com/workwithme?utm_source=podcast&utm_medium=audio&utm_content=devine
Sit in on a live working session as Elijah and Divine (teeupwrld) brainstorm real campaign themes—turning brand identity into scroll-stopping ideas you can steal for your next drop.
Duration: 01:09:03The Influencer Method that will Blow Up your Brand
Dec 04, 2025Work with me: https://elijahdelporte.com/workwithme?utm_source=podcast&utm_medium=audio&utm_content=Influencermethod
This episode breaks down how Gymshark built a cult-like community by attaching itself to an existing culture instead of trying to “create” one from scratch. Elijah explains why product seeding beats upfront paid partnerships in the early stages, and walks through a 7-point checklist (brand fit, visual style, content type, audience, personal style, posting frequency, and growth speed) to find undervalued creators worth partnering with.
Duration: 00:14:07A Stupid Easy Way to 3x your Clothing Brand in 2026
Dec 02, 2025Work with me: https://elijahdelporte.com/workwithme?utm_source=podcast&utm_medium=audio&utm_content=3xyourbrand2026
This episode dives into a simple way to grow your clothing brand by posting more, not by chasing a “secret formula.” Elijah explains how a repeatable, brand-focused content strategy (not just constant product posts) lets you create way more content in less time and massively increase reach and sales. You’ll learn the difference between product-focused vs brand-focused content and how to turn your brand identity into ongoing series you can post every week.
Duration: 00:11:25How to Make your Clothing Brand Feel Like a Cult
Nov 21, 2025This episode breaks down a simple DM strategy that turns casual followers into a real community. Elijah shows how messaging your top engaged followers builds connection and can even spark immediate sales. A small action, but one of the fastest ways to warm up your audience for future drops.
Work with me: https://elijahdelporte.com/workwithme?utm_source=podcast&utm_medium=audio&utm_content=MakeBrandLikeaCult
Duration: 00:02:06How to Attract Superfans Effortlessly
Nov 20, 2025This episode breaks down one simple Instagram tweak that makes your brand feel like a real community instead of just a clothing label. Elijah shows how big brands use group-focused, lifestyle-driven content to signal “you’re part of something bigger” every time they post, and explains how you can apply the same idea in your own shoots and campaigns to attract more dedicated, superfan customers.
Work with me: https://elijahdelporte.com/workwithme?utm_source=podcast&utm_medium=audio&utm_content=AttractSuperfansEffortlessly
Duration: 00:03:20Why Clothing Brands Struggle to Convert Instagram Followers into Sales
Nov 19, 2025This episode explains the biggest mistake brands make when trying to turn Instagram followers into customers: posting generic “theme page” content instead of original, product-led content. Elijah shows how this drains sales, unpacks why followers stop seeing you as a real clothing brand, and walks through how to shift your strategy so you’re building a community and positioning your products clearly in your content.
Work with me: https://elijahdelporte.com/workwithme?utm_source=podcast&utm_medium=audio&utm_content=ConvertInstagramFollowersintoSales
Duration: 00:02:52It’s Actually Pretty Easy to Make Fashion Films
Nov 18, 2025This episode explains a five-step framework for making short fashion films for clothing brands. Elijah walks through how to choose a clear main character, add conflict that drives the story, weave your garments in as the solution, shape a strong opening hook for social media, and use the caption to support the film and drop details.
Work with me: https://elijahdelporte.com/workwithme?utm_source=podcast&utm_medium=audio&utm_content=Itsactuallyeasytomakefashionfilms
Duration: 00:04:03How Clothing Brands Build Instagram Communities | Street Cred w/ Elijah Delporte
Jan 26, 2025Join The Superfan Club and get access to a community of clothing brand owners for free:
https://www.elijahdelporte.com/club
Duration: 00:17:20Turning 1,540 Followers into a Loyal Community | Street Cred w/ Undreamed Merch
Nov 04, 2024Join Streetwear365 and get access to a community of clothing brand owners for free: https://www.skool.com/streetwear365
Undreamed Merch: https://www.instagram.com/undreamed.merch/
Instagram: https://www.instagram.com/elijahdelporte/
Duration: 00:56:16How To Change a Customer's Life | Street Cred w/ Elijah Delporte
Oct 28, 2024Join Streetwear365 and get access to a community of clothing brand owners for free: https://www.skool.com/streetwear365 Instagram: https://www.instagram.com/elijahdelporte/
Duration: 00:32:01Dear Clothing Brands, we have a problem | Street Cred w/ Elijah Delporte
Oct 20, 2024Join Streetwear365 and get access to a community of clothing brand owners for free: https://www.skool.com/streetwear365
Duration: 00:24:59Companies are Professional. Communities are Vulnerable | Street Cred w/ Elijah Delporte
Oct 13, 2024Join Streetwear365 and get access to a community of clothing brand owners for free: https://www.skool.com/streetwear365
Duration: 00:21:33Redefine Success or You're Destined to Fail | Street Cred w/ Elijah Delporte
Oct 07, 2024Join Streetwear365 and get access to a community of clothing brand owners for free: https://www.skool.com/streetwear365
Duration: 00:19:02Grit Citys 1-on-1 Content Strategy Workshop | Street Cred w/ Elijah Delporte
Sep 29, 2024Join Streetwear365 and get access to a community of clothing brand owners for free: https://www.skool.com/streetwear365
Follow Grit Citys: https://www.instagram.com/gritcitys_clothing/
Duration: 01:02:06Online Education is Brand Owner Poison | Street Cred w/ Elijah Delporte
Sep 22, 2024Join Streetwear365 and get access to a community of clothing brand owners for free: https://www.skool.com/streetwear365
Duration: 00:19:05The Danger of a Product-First Mindset | Street Cred w/ Elijah Delporte
Sep 15, 2024Join Streetwear365 and get access to a community of clothing brand owners for free: https://www.skool.com/streetwear365
Duration: 00:23:59Creating a Common Enemy | Street Cred w/ Elijah Delporte
Sep 03, 2024Join Streetwear365 and get access to a community of clothing brand owners for free: https://www.skool.com/streetwear365
Duration: 00:12:31Most brands say they've got "Vision". It's really just a goal... | Street Cred w/ Elijah Delporte
Sep 02, 2024Get the Streetwear Marketing Course & join a community of 50+ motivated brand owners for free: https://www.skool.com/streetwear365
Email Elijah: lij@elijahdelporte.com
Duration: 00:10:16Do the Work that Others Won't | Street Cred w/ Elijah Delporte
Aug 30, 2024Get the Streetwear Marketing Course & join a community of 50+ motivated brand owners for free: https://www.skool.com/streetwear365
Email Elijah: lij@elijahdelporte.com
Duration: 00:09:28What the Eiffel Tower Can Teach Us About Selling Clothes | Street Cred w/ Elijah Delporte
Aug 28, 2024Get the Streetwear Marketing Course & join a community of 50+ motivated brand owners for free: https://www.skool.com/streetwear365
Email Elijah: lij@elijahdelporte.com
Duration: 00:10:03How This Clothing Brand Made $43.5k with Ads in 30 Days | Street Cred w/ Jamar Scarvelis, Format Clothing
Aug 27, 2024Get the Streetwear Marketing Course & join a community of 80+ motivated brand owners for free: https://www.skool.com/streetwear365
Jamar: https://www.instagram.com/jamar.scarvelis/
Duration: 01:16:16I Stopped Consuming - My Experience | Street Cred w/ Elijah Delporte
Aug 26, 2024Get the Streetwear Marketing Course & join a community of 50+ motivated brand owners for free: https://www.skool.com/streetwear365
Email Elijah: lij@elijahdelporte.com
Duration: 00:13:58Do The Easier Thing | Street Cred w/ Elijah Delporte
Aug 26, 2024Get the Streetwear Marketing Course & join a community of 50+ motivated brand owners for free: https://www.skool.com/streetwear365
Duration: 00:13:42Community Isn't For Everyone | Street Cred w/ Elijah Delporte
Aug 22, 2024Get the Streetwear Marketing Course & join a community of 80+ motivated brand owners for free: https://www.skool.com/streetwear365
Duration: 00:11:15Empower the People | Street Cred w/ Elijah Delporte
Aug 21, 2024Get the Streetwear Marketing Course & join a community of 80+ motivated brand owners for free: https://www.skool.com/streetwear365
Duration: 00:15:24A Revolutionary Release Strategy | Street Cred w/ Elijah Delporte
Aug 20, 2024Get the Streetwear Marketing Course & join a community of 45+ motivated brand owners for free: https://www.skool.com/streetwear365
Duration: 00:12:02Promoting Inter-Action Within Your Community | Street Cred w/ Elijah Delporte
Aug 18, 2024Get the Streetwear Marketing Course & join a community of 80+ motivated brand owners for free: https://www.skool.com/streetwear365
Email Elijah: lij@elijahdelporte.com
Duration: 00:11:06Finding Your Founding Members | Street Cred w/ Elijah Delporte
Aug 15, 2024Get the Streetwear Marketing Course & join a community of 80+ motivated brand owners for free: https://www.skool.com/streetwear365
Email Elijah: lij@elijahdelporte.com
Duration: 00:12:31How To Turn Your Audience into a Community | Street Cred w/ Elijah Delporte
Aug 14, 2024Get the Streetwear Marketing Course & join a community of 80+ motivated brand owners for free: https://www.skool.com/streetwear365
Email Elijah: lij@elijahdelporte.com
Duration: 00:13:02This is the most important podcast I've ever made... | Street Cred w/ Elijah
Aug 13, 2024Get the Streetwear Marketing Course & join a community of 80+ motivated brand owners for free: https://www.skool.com/streetwear365
Email Elijah: lij@elijahdelporte.com
Duration: 00:14:58Forget the Sales. Go For Customers | Street Cred w/ Elijah Delporte
Aug 12, 2024Get the Streetwear Marketing Course & join a community of 80+ motivated brand owners for free: https://www.skool.com/streetwear365
Email Elijah: lij@elijahdelporte.com
Duration: 00:11:26Predictions for the Future of Fashion | Street Cred w/ Elijah Delporte
Aug 11, 2024Get the Streetwear Marketing Course & join a community of 80+ motivated brand owners for free: https://www.skool.com/streetwear365
Email Elijah: lij@elijahdelporte.com
Duration: 00:12:02The Story of Supreme's Founder, James Jebbia | Street Cred w/ Elijah Delporte
Aug 08, 2024Get the Streetwear Marketing Course & join a community of 100+ motivated brand owners for free: https://www.skool.com/streetwear365
Email Elijah: lij@elijahdelporte.com
Duration: 00:12:02How To Do More With Less Time | Street Cred w/ Elijah Delporte
Aug 07, 2024Get the Streetwear Marketing Course & join a community of 80+ motivated brand owners for free: https://www.skool.com/streetwear365
Email Elijah: lij@elijahdelporte.com
Duration: 00:11:30How To Generate Content Ideas In Your Sleep | Street Cred w/ Elijah Delporte
Aug 06, 2024Get the Streetwear Marketing Course & join a community of 100+ motivated brand owners for free: https://www.skool.com/streetwear365
Email Elijah: lij@elijahdelporte.com
Duration: 00:11:13The David Lynch Marketing Strategy | Street Cred w/ Elijah Delporte
Aug 05, 2024Get the Streetwear Marketing Course & join a community of 80+ motivated brand owners for free: https://www.skool.com/streetwear365
Email Elijah: lij@elijahdelporte.com
Duration: 00:11:31Practical Steps to Building Community | Street Cred w/ Elijah Delporte
Aug 04, 2024Get the Streetwear Marketing Course & join a community of 80+ motivated brand owners for free: https://www.skool.com/streetwear365
Email Elijah: lij@elijahdelporte.com
Duration: 00:11:273 Lessons From Dior's World Class Customer Service | Street Cred w/ Elijah Delporte
Aug 01, 2024Get the Streetwear Marketing Course & join a community of 90+ motivated brand owners for free: https://www.skool.com/streetwear365
Email Elijah: lij@elijahdelporte.com
Duration: 00:12:12Kill Your Perfectionism or It Will Kill You | Street Cred w/ Elijah Delporte
Jul 31, 2024Get the Streetwear Marketing Course & join a community of 80+ motivated brand owners for free: https://www.skool.com/streetwear365
Email Elijah: lij@elijahdelporte.com
Duration: 00:12:58This Fashion Niche Could Destroy Your Brand | Street Cred w/ Elijah Delporte
Jul 30, 2024Get the Streetwear Marketing Course & join a community of 80+ motivated brand owners for free: https://www.skool.com/streetwear365
Email Elijah: lij@elijahdelporte.com
Duration: 00:11:42If you can't do it brave, do it scared | Street Cred w/ Elijah Delporte
Jul 29, 2024Get the Streetwear Marketing Course & join a community of 80+ motivated brand owners for free: https://www.skool.com/streetwear365
Email Elijah: lij@elijahdelporte.com
Duration: 00:12:00Cut Dopamine in 30 Days With This Challenge | Street Cred w/ Elijah Delporte
Jul 28, 2024Get the Streetwear Marketing Course & join a community of 80+ motivated brand owners for free: https://www.skool.com/streetwear365
Email Elijah: lij@elijahdelporte.com
Duration: 00:15:40Don't start a clothing brand without listening to this first... | Street Cred w/ Elijah Delporte
Jul 22, 2024Get the Streetwear Masterclass training & join a community of 70+ motivated brand owners for free: https://www.skool.com/streetwear365
Duration: 00:16:22How to build so much hype it's not funny | Street Cred w/ Elijah Delporte
Jul 15, 2024Get the Streetwear Masterclass training & join a community of 70+ motivated brand owners for free: https://www.skool.com/streetwear365
Duration: 00:22:54Cold Outreach Playbook for Streetwear Brands | Street Cred w/ Elijah Delporte
Jul 09, 2024👉 Get the Streetwear Masterclass training & join a community of 70+ brand owners for free: https://www.skool.com/streetwear365
Duration: 00:32:32Why NIKE Has a Podcast (and why you should too) | Street Cred w/ Elijah Delporte
Jul 01, 2024Get the Streetwear Masterclass training & join a community of 60+ motivated brand owners for free: Click here to join now -->
In this episode of Street Cred, Elijah speaks about:
Why you should start a podcast for your fashion brand How to invite guestsWhat to talk about Duration: 00:31:54How To Reinvest Into Your Clothing Brand | Street Cred w/ Elijah Delporte
Jun 24, 2024Get the Streetwear Masterclass training & join a community of other brand owners for free: Click here to join now -->
In this episode of Street Cred, Elijah speaks about:
How to reinvest into your clothing brandWhy should you reinvest at all?Why you shouldn't increase units next dropWhat to do with your extra cash to multiply it Duration: 00:35:14How To Increase Profit With The Same Revenue | Street Cred w/ Elijah Delporte
Jun 17, 2024Join the community of 50+ other streetwear entrepreneurs transforming their side hustle into a full time career and get the Streetwear365 Masterclass course for free: https://www.skool.com/streetwear365
Duration: 00:43:24Find Out In The Next 23-Minutes If You Are Truly A Designer | Street Cred w/ Elijah Delporte
Jun 10, 2024You're invited to Streetwear365, a community of streetwear entrepreneurs that are turning their passion into a full time career. Click here to join now: skool.com/streetwear365
Duration: 00:23:00How To Grow a Community That Shows Up on Drop Day | Street Cred w/ Push Pull
Jun 03, 2024I speak with George Harte, the co-owner of Push Pull, about the steps they have taken in their streetwear brand to cultivate a community of loyal customers that show up on drop day.
Join the daily email laser focused on helping streetwear brand owners turn their side hustle into a full time job: https://www.elijahdelporte.com/daily
Major Talking Points:
Replying to DMs of audience and customers as a brand ownerHow to create in-person events with little-to-no resourcesHow to sell an ideology that unifies like minded individualsHow to make more money, selling more... Duration: 01:07:00The Better Alternative To Instagram For Fashion Brands | Street Cred w/ Ethan Dichoso - Fitdrop
May 26, 2024Ethan Dichoso, the co-founder of Fitdrop, comes onto the show to speak about his new app, FitDrop, and how it can be used by clothing brands to sell more garments.
Major Talking Points:
Fitdrop: how the app works from the perspective of it's usersThe App For Fashion Brands: How does FitDrop support fashion brands and functions that can help you sell more garment The Future: What's to come for FitDrop and how are it's founders planning on creating leverage for clothing brands?Download Fitdrop from your app store
Join the daily email laser...
Duration: 00:53:14How To Generate More Content Ideas Than You Know What To Do With | Street Cred w/ Elijah Delporte
May 17, 2024Major Talking Points:
Ideation Routine: How to create content consistently in a routine by writing and what to write about that is on-brandCreating, Not Brainstorming: The importance of starting to create as you brainstorm and not just sit there and thinkIdea Capture: How to capture ideas so you don't lose them.Creating Visual Content: How to turn your written content into visual formsJoin the daily email laser focused on helping streetwear brand owners turn their side hustle into a full time job.
If you have a question, want to drop me an encouragement, or...
Duration: 00:22:01How to Differentiate Your Brand in a Saturated Fashion Market | Street Cred w/ fashion adviser, Caspar Tremlett
May 10, 2024Major Talking Points:
Before Clothing Drop 1: The importance of writing down where you want to be before you even start (or along the journey if you haven't already).Market Research: How to go about conducting market research of other clothing brands in your spaceIdea Generation And Capture: How to generate ideas then capture them effectively so you can use them for inspiration at a later date.Differentiating Yourself: How to differentiate your brand in a saturated fashion market.Foundational Expectations:Join the daily email laser focused on helping streetwear brand owners turn their side hustle...
Duration: 01:12:26Here's Why You Shouldn't Pre-Order | Street Cred w/ MOB Melbourne - Leo Wannasit
May 03, 2024On this episode of Street Cred, I speak with Leo Wannasit, the designer behind MOB Melbourne about why you shouldn't do pre-orders for your next clothing drop.
Uni vs YouTube: Is it still necessary to go to university to study fashion or design, or can one learn it all from YouTube?
The Soft Entry: How to test the market and go beyond your product when entering the world of fashion
Stop Pre-Ordering: A business case for ordering your garments upfront.
Join the daily email laser focused on helping streetwear brand owners...
Duration: 01:03:58How Jaslar Pearl Got Their Latest Campaign In Front of 140k Eyes | Street Cred w/ Jaslar Pearl
Apr 26, 2024Major talking points:
Brand before product: The importance of crafting a brand and how you can use it to inspire clothing collections.The art of story selling: How to create stories to go viral and, ultimately, sell more garments on your next clothing drop.Content Strategy: How to use content pillars to streamline the content creation process, cutting the time in half.Join the daily email laser focused on helping streetwear professionals like yourself turn their social media followers into loyal customers.
If you have a question, want to drop me an encouragement, or are...
Duration: 01:09:31How to Cultivate an Audience That Comes Back Every Time | Street Cred w/ Elijah Delporte
Apr 19, 2024Major talking points:
The Golden Content Ratio: How much should you post about your product?What to Post Instead: When you aren't posting about your clothing product, what do you talk about?Building a Brand: How to sell the brand before the product and, ultimately, cultivate customer loyalty.Improving Important Metrics: How to increase your chances of virality and improve engagements.Join the daily email laser focused on helping streetwear professionals like yourself turn their social media followers into loyal customers.
If you have a question, want to drop me an encouragement, or...
Duration: 00:26:19Consistency is the Key to Customer Loyalty | Street Cred w/ Elijah Delporte
Apr 12, 2024Major talking points:
How to be more consistent with content creationHow to find a balance between quality and quantity when creating contentHow to create content that builds a community of superfansHow to overcome perfectionism when creating contentHow to make a content creation schedule and stick to itJoin the daily email laser focused on helping streetwear professionals like yourself turn their social media followers into loyal customers.
If you have a question, want to drop me an encouragement, or are interested in working together, send me an email: lij@elijahdelporte.com
Duration: 00:31:13Hello World - Who is Elijah and What Does He Do?
Apr 04, 2024In this episode of Street Cred, Elijah introduces the podcast, the topics that are covered on the show, and a little about how he helps streetwear brands turn their audience into a community.
Join the daily email laser focused on help streetwear professionals like you turn your audience into a community all on your own.
If you have a question, want to drop me an encouragement, or are interested in working together, send me an email: lij@elijahdelporte.com
Duration: 00:51:4121. Who Said Controversy Was Risky - Dre Palacio from Bad Influence
Mar 05, 2023Bad Influence:
https://www.instagram.com/badinfluence_yvr/
https://www.badinfluence.ca/
Join my mailing list
Instagram: @elijahdelporte
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Duration: 01:08:2520. Selling the Conceptual in Streetwear
Feb 26, 2023Most of the things we buy are conceptual. In fact, I'd argue that nearly nothing we buy is physical.
If Greg finds himself at the furniture store, he isn't really buying a pillow. He is buying comfort. Or maybe he is buying it for the greater purpose of athletics - to make his home look nicer. Although it is unsaid, Greg is actually buying comfort or aesthetics. He believes the pillow is the solution to fulfil these greater purposes.
Understanding the root of Greg's motivated to buy can help a seller sell better! For instance...
Duration: 00:13:2519. Buying Power in Fashion
Feb 12, 2023The buying power of a customer is drastically increased if they are buying, not so much for the design of the garment, but for what the garment speaks about the one who wears it.
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Duration: 00:09:2118. Primary Selling Point
Dec 19, 2022Argument: Running a streetwear brand is about making the best designs possible.
True, design is important. But not as important as you may sell it to be.
A streetwear brand's designs should not be their primary selling point.
Take Nike, for example. Nike's primary selling point is not their designs. In fact, on social media, you will hardly see a product photo. It's because it doesn't matter what Nike designs - people will buy it.
Nike has become so prominent in defining their identity to the world that they are now...
Duration: 00:01:2917. Why Do They Show Up?
Dec 04, 2022A common pattern is that many streetwear brands experience great sales in the beginning. Friends and family purchase garments and before you know it, you're sold out. These are the people that buy because of YOU, and we love'em for it.
Though once this dwindles, and I assure you it will if not already, you are left with nothing. The customers you gain from here on out are known as loyal customers because buy because of THEMSELVES.
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For inquiries...
Duration: 00:01:1916. Selling the Sizzle not the Sausage - Devon Street founder Brock Kennedy
Oct 23, 2022This episode features a conversation I had with Brock Kennedy. Founder of streetwear brand, Devon Street. We speak about how to sell the sizzle, not the sausage. In other words, selling an emotion instead of a product to a world that desires deep emotional connection. Let’s unpack how the big guys approach the business of streetwear.
Devon Street:
Instagram @devonstreet_
Website: www.devonstreet.au
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Duration: 01:06:3415. Experimenting with Content
Oct 16, 2022Unsure of some content experiment ideas for your streetwear brand? Email me (elijah@winkfilms.com) your social links and I'll help you workshop some ideas that are yours to keep for free.
Join the Mailing List: https://bit.ly/3eddf0B
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The Street Cred Podcast: https://bit.ly/3rZONDf
Let's work together (Content Strategy): https://bit.ly/3ysHibs
Duration: 00:01:5914. The Three Pillar Strategy - Creating content leading to garment sales
Oct 09, 2022What is the Three Pillar Strategy? The Three Pillar Strategy is a type of content strategy allowing streetwear brands to communicate specific brand values, beliefs, and embodied lifestyles on social media platforms through a number of visual mediums.
Each content pillar must...
be aligned with your streetwear brands specific beliefs, values, and embodied lifestyle
be executable and sustainable within the full-time schedule that comes with running a streetwear brand
have the ability to be expandable and broken up into smaller content pieces
Not sure how to incorporate the Three...
Duration: 00:09:2713. Product Place Your Garments - Madi Williams from MEW clothing
Sep 11, 2022This episode features a conversation I had with Madi Williams, founder of streetwear brand, MEW clothing.
We speak about how she has created a culture through her brand and used a mission statement in creating content.
Creating content on a budget is a strong suit of Madi’s, so don’t be surprised if you come away today with some practical and inexpensive content creation ideas.
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Duration: 00:53:4712. Stealing Like An Artist - Jasper Mutimer from Mutimer
Sep 04, 2022This episode features a conversation I had with Jasper Mutimer - Founder of streetwear brand, Mutimer. Conveniently named!
We discuss what it means to steal like an artist! This is garment designs and social media content. Additionally, featured are some practical ways to apply inspiration to your clothing and how you present it to the world!
So, If your streetwear brand is on social media - this episode is for you.
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Duration: 00:58:4411. Don't Be Skippable
Aug 28, 2022Enjoy today's episode? There's more:
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For inquiries, feedback, or questions, email elijah@winkfilms.com
Duration: 00:01:5510. The Death of Short-Form Swipe Content
Aug 21, 2022I watched an interesting interview with Colin and Samir and one of the things they mentioned was the effect of short-form swipe content:
You can watch 30 TikToks from the same creator, yet not know their name. This is different from YouTube in that creators build communities. You could watch 2 YouTube videos from the same YouTube creator and you would know their name.
This is proven true by the recent VidCon event where TikTokers with millions of followers experienced a no-show to their meet and greet, all the while watching YouTubers with fewer followers than they...
Duration: 00:01:359. Just The Right Time
Aug 14, 2022Just the right time is the moment your customers are ready to buy a garment. The moment they want to treat themselves to some new clothes.
As a streetwear brand, there is no way to predict this moment (i.e., when it will be, how long until a follower is ready to buy). But why have to predict?
Show up every day to your followers and you will retain the front row seat in their minds. This is not a guessing game. If and when a follower is ready, they will think of you.
<... Duration: 00:01:228. Growing Instagram from 0 - 100k - James Collins from Studio Innate
Jul 31, 2022In this episode, I speak with James Collins about his brand, Studio Innate.
In just over 2 years, James has grown his Instagram page from 250 followers to 100k followers, sharing design mock-ups and documenting his experience starting a streetwear label.
So, I’m speaking to the eCommerce streetwear brands out there - this episode is for you.
Studio Innate:
Website: https://shop.studioinnate.com/
Instagram: @studioinnate
Elijah
Website: https://www.winkfilms.com/
Instagram: @elijahdelporte
Mailing List: https://www.winkfilms.com/resources
Duration: 01:14:377. Content Strategy for Clothing Labels
Jul 17, 2022On this episode, Elijah speaks about the importance of creating a content strategy for your streetwear brand and how to do so.
For many brands (possibly including your own) social media is today's 'set-up-shop'. Customers find your brand through Instagram or TikTok before being redirected to an online store.
Social media acts as the foundation for many clothing businesses. Without it, there would be no revenue. Without content strategy, your brand is like a plane without a pilots instruments. In thick fog there is no way to know where you are.
Let's put...
Duration: 00:28:436. Micro-Decisions & The Fashion Sales Funnel
Jul 10, 2022On this episode, Elijah speaks about sales funnels for streetwear brands and how to define the steps within these systems for your own clothing label.
The steps within a sales funnel (referred to as micro-decision by a customer) is the very path you lay our for a target customer.
By listening you will learn about how to bridge the gap between A (the point of awareness) and destination B (the sale/ a purchase) for your target customers and how to make it specific to your brand.
Let's work together: www.winkfilms...
Duration: 00:29:485. Core Values and Knowing Your Why - Saim Farooqui from Rêveurs De Vie
Jun 19, 2022In this episode, I speak with Saim Farooqui, founder of brand, Reveurs De Vie, about core values and customer avatars.
Saim is a big advocate for mental health and started his brand with the intention of bringing awareness to starting conversations. This is his brand's purpose.
We speak about why understanding your ‘why’ is so important. In other words, your purpose, and how to reach customers that care.
I think you are really going to like this one! Enjoy the show.
Reveurs De Vie:
Instagram - @R...
Duration: 00:57:034. Building Hype - Casper Tremlett and Aron Williams from Mertramertra
Jun 05, 2022In this episode, I speak with co-founders Casper Tremlett and Aron Williams about their brand, Mertramertra. They began things more than a year ago in the peak of COVID and have been on the market since the beginning of 2022.
By only the second drop, they sold out their entire collection of hoodies in 4 minutes, marking Mertramertra on my radar. Not too bad if you ask me…
Today’s episode is for brands who want to learn the secrets to their success so early on. We speak about how to build hype, maximise drop style releases, and...
Duration: 01:08:323. Creating Shareable Content
May 29, 2022Elijah, going solo for the first time, does a tutorial on creating shareable social media content for streetwear fashion brands.
Summary:
People buy things from those they know, like, and trust
Your customers know, like, and trust their friends more than anyone
A strong brand personality is the foundation
embrace your flaws
have opinions
engage with your audience
Provide vale
what are my customer's pain points?
appeal to their emotions
what is my audience interested in?
<... Duration: 00:41:342. Hiring processes - Josh Brown & Josh Meyer from The Snake Hole
May 19, 2022Josh Brown & Josh Meyer (same name and birthday) are co-founders and owners of The Snake Hole, a Melbourne streetwear brand focused on the art industry. It has been almost 10 years since the beginning of their journey with this brand.
"Don't work with your best friend" they say. These two made it work - and well! In this episode, we speak about what it means to hire processes to make our lives easier. The guys at The Snake Hole share how they have built a small team of designers, marketers, and creative directors.
Some of the...
Duration: 01:14:281. Playing the Long Game - Dean Carnemolla from Something Wonderful
May 12, 2022Dean Carnemolla is the founder and director of Something Wonderful, an Australian unisex streetwear clothing brand. Dean has previously worked alongside Daniel Bradshaw at StreetX before venturing out on his own in 2020. Dean found himself playing with illustrator and thinking about what he might put on a t-shirt. There birthed sw69 (now Something Wonderful).
As you can imagine, Dean is no stranger to the world of streetwear and business. In this episode, he shares what it means to be in it for 'the long run' and to leave a legacy. Some of the practical questions we answer...
Duration: 00:53:28Welcome to the Street Cred podcast
May 05, 2022Keen to start a video project or up your video content strategy? Contact Elijah Delporte:
www.winkfilms.com
hello@winkfilms.com
@wink.films
Duration: 00:01:01