Therapists Rising Podcast

Therapists Rising Podcast

By: Dr. Hayley Kelly

Language: en-us

Categories: Business, Marketing, Entrepreneurship

Welcome to the Therapists Rising Podcast, where we share real, raw, and behind-the-scenes stories and lessons from Therapists who are thinking outside the traditional clinical box and choosing to do things differently in their careers. I’m your host, Dr. Hayley Kelly, and I myself have made the journey from a very experienced, but burnt out and unhappy, Clinical Therapist - to a successful entrepreneur who runs a business she loves, is thriving financially, and working and living life on her own terms. Join me, and be inspired, as I speak with other Therapists who too are broadening their horizons, an...

Episodes

Before You Plan Anything in 2026, Answer This One Question
Jan 08, 2026

Everyone's doing planning episodes right now. Goal-setting frameworks, vision boards, annual reviews - and those resources are great. But here's what I think most people are skipping: the single piece of clarity that actually makes planning work.

I just came back from two weeks completely offline (forced digital detox courtesy of terrible cruise internet). And while I was offline, one question kept surfacing. Not "what do I need to do differently" or "what are my goals" - but something deeper that completely shifted how I'm approaching 2026.

In this episode, I'm not giving you another planning...

Duration: 00:38:07
How to Go Into the Holidays Without the Pressure to Catch Up
Dec 17, 2025

If you've ever headed into a break thinking "I'll finally catch up on everything," only to feel guilty the entire time—this episode is for you. Dr. Hayley Kelly breaks down why the pressure to be productive over holidays backfires, and gives you a practical framework to actually rest (or maintain minimal momentum) without the guilt.

This is the final Therapists Rising episode before a two-week break, and it couldn't be more timely. For therapists in Australia staring down six weeks of school holidays—or anyone facing year-end break pressure—Hayley shares the exact decision-making tool that helps...

Duration: 00:35:11
I Gave Up My Medical License to Say This Out Loud with Dr Julie Sladden
Dec 10, 2025

If you've ever felt unsafe speaking up, shrunk your practice to avoid regulatory scrutiny, or wondered if the system designed to protect you is actually harming you—this conversation will validate everything you've been feeling but haven't said out loud.

I'm speaking with Dr. Julie Sladden, a medical doctor, writer, and advocate who walked away from clinical practice, handed in her medical license, and became one of Australia's most vocal advocates for practitioner wellbeing and regulatory reform. You might know her from The Spectator, The Daily Declaration, and as co-founder of Australians for Science and Freedom.
Duration: 01:08:31

Stop Planning Like a Therapist: How to Create a 2026 You’ll Actually Stick To
Nov 26, 2025

If you’ve ever ended the year thinking, “Why didn’t I get to my program?” or “How am I still drowning in clients?”, this episode is basically a loving intervention. Therapists don’t miss their goals because they’re unmotivated — they miss them because the system trains them to prioritise everyone else first. So their dream project becomes the “neglected child” of the business. Loved, wanted… always getting scraps.

In this solo episode, I’m breaking down why traditional planning fails therapists and how to design a 2026 that actually supports your nervous system, your business, and your desire to drop clinic...

Duration: 00:46:08
Scaling With Soul - How Dr. Catherine Hart Built a Practice That Breaks All the Rules
Nov 19, 2025

If you've ever thought "scaling means selling out" or "growing a team means burning out," Dr. Catherine Hart is about to prove you wrong. She's built a 35-person psychology practice across five sites with a salaried employment model that actually retains clinicians—and she did it by breaking every rule.

In this episode, I'm talking with Dr. Catherine Hart, clinical psychologist, director of Succoris Psychology Group, and 2024 APS Supervisor of the Year. Catherine didn't set out to become an innovator—she started as a psychologist who felt like an outsider, too questioning, too bold. When she experienced how...

Duration: 01:24:38
The 4 Boundaries That Stop Business Burnout
Nov 12, 2025

If your business feels like it's draining you instead of filling you up, you're probably recreating the same patterns from therapy practice that burned you out in the first place. The endless availability, saying yes to everyone, undercharging out of guilt, and the resentment that builds when you're trying to be generous but running on empty.

In this episode, I'm breaking down the 4 specific business boundaries that changed everything for my business: Energy, Systems & Containers, Money & Sustainability, and Visibility & Emotional Energy. These aren't clinical boundaries—these are business owner boundaries that protect your capacity, profitability, and sanity.

...

Duration: 00:42:52
The 7 Lies Keeping Therapists Broke and Burned Out
Nov 05, 2025

"You just need more self-care."

That's what I kept hearing when I was burnt out, seeing 30+ clients a week, barely breaking even. I tried bath bombs, meditation apps, yoga breaks. None of it worked.

Because the problem wasn't my self-care routine. It was the business model.

In this episode, I'm dismantling the 7 lies that keep therapists overworked, underpaid, and stuck in unsustainable practices. The toxic narratives about burnout, pricing, marketing, and what it takes to build a therapy practice that doesn't destroy you.


Here's what I cover:<...

Duration: 00:31:23
What Sobriety Taught Me About Doing Business Differently
Oct 29, 2025

For 12 months, I’ve been sober, and until a recent doctor’s appointment, I’d completely forgotten.

No countdown. No recovery story. No before-and-after moment. Just life, without alcohol.

When my doctor asked, “None? Not even socially?” and looked at me like I’d just confessed a crime, something clicked. His disbelief wasn’t about alcohol — it was about the quiet pressure we all feel to play along. To do the thing that makes everyone else comfortable, even when it doesn’t feel good to us.

That moment made me realise: sobriety isn’t really about alcoh...

Duration: 00:24:44
Why 'I Don't Want to Be Salesy' Is Keeping You From Serving
Oct 22, 2025

In this episode, I'm tackling one of the biggest fears holding therapists back from building sustainable online practices: the terror of being "too salesy."

If you've ever frozen at the end of a webinar, mumbled through your offer, or avoided pitching your program altogether because you're worried about pressuring people who've already been through so much — this episode is for you.

Here's the truth: Your fear of being salesy isn't actually about sales. It's about identity, worth, and deeply ingrained beliefs about what it means to be a "good" therapist. And until you unpack those be...

Duration: 00:46:36
Turning Grief into Purpose with Kimberly Stevens
Oct 15, 2025

After losing her teenage son Ethan to T-Cell Acute Lymphoblastic Leukaemia, psychologist Kimberly Stevens faced the unthinkable — and chose to transform her grief into something that would help thousands of others.

In this conversation, Kimberly shares the story behind Kids Connecting Parents, an app she created to help bereaved parents find local, peer-based connection and support when professional services fall short.

⚠️ Content Warning: This episode contains discussion of child loss, grief, and bereavement. Please listen when you feel ready and have support available.

Her honesty cracked something open in me — a...

Duration: 01:03:03
The Story I've Never Told: My Mental Health Crisis
Oct 13, 2025

For 230 episodes, I've referenced my "kitchen floor moment" without telling you the full story. After interviewing psychologist Kimberly Stevens about transforming her grief into purpose, I realized: if I'm asking therapists to be brave enough to step outside broken systems, I need to be brave enough to tell you why it matters so much to me.

This is the story of my suicide attempt, the months after, and the moment on my kitchen floor—with my young son's hand on my shoulder—that changed everything.

⚠️ Content Warning: This episode contains discussion of suicide attempt...

Duration: 00:36:01
Breaking the Unspoken Rules: Prof. Nick Titov on the Future of Therapy
Oct 08, 2025

In this episode, I'm sitting down with Professor Nick Titov—a giant in digital mental health and founder of MindSpot, Australia's leading digital psychology service that has reached over 250,000 Australians.

If you've ever wondered whether therapy has to look the way it's always looked, this conversation will shake up everything you thought you knew.

Nick isn't just innovating patient care—he's challenging the profession to wake up and adapt. We're living through a seismic shift. Consumer behaviour is changing. The workforce is shrinking. AI is here. And if therapists don't get a seat at the tabl...

Duration: 01:02:08
Let’s Talk About Sex (Online): Navigating the Ethics, Fear & Freedom of Being a Therapist Who Talks About Taboo Things with Laura Lee
Oct 01, 2025

In this episode, I’m sitting down with the bold, brilliant, and whip-smart Laura Lee - a psychologist, sexologist, coach, and the founder of Blue Space Psychology - to dive into what it actually takes to talk about sex online as a regulated health professional.

Laura’s work lives at the intersection of mental health, sex, and relationships. And let’s just say, that combo can light up the AHPRA risk radar faster than you can say “shadowban.” So how do you balance professional responsibility with authentic, sex-positive content creation? How do you hold ethical boundaries...

Duration: 00:59:19
“What If I Get It Wrong?” Two Therapists on Doubt, Fear, and Creating Their First Programs
Sep 22, 2025

In this episode, I’m sitting down with Alice Ayliffe and Elise Cassidy — two incredible therapists and Incubator graduates — to explore what it really looks like to move beyond the 1:1 model and create programs that change lives.

If you’ve ever wondered, Where do I even start? Will anyone want what I create? What if I get it wrong? — this conversation is for you.

Alice is an occupational therapist based in Hobart who has carved out a powerful niche supporting adults with ADHD and training other OTs to work in this space. Eli...

Duration: 01:33:30
Years of Clinical Expertise & A PhD, Zero Clue How to Turn it into an Online Program - Dr. Sam Casey's Story
Sep 17, 2025

In this episode, I'm sitting down with Dr. Sam Casey, founder of the Play Prescription Method, to explore one of the most common challenges therapists face: having an encyclopedia of knowledge but feeling completely stuck when it comes to packaging it into something teachable.

If you've ever felt paralysed by your own expertise, this conversation is for you. Sam had a PhD, extensive research, clinical expertise as a registered play therapist, and a brilliant framework she'd developed. But when it came to creating her certification program? She was completely stuck.

The breakthrough came...

Duration: 00:51:25
The Hidden Reason Business Coaching Doesn’t Work for Therapists
Sep 15, 2025

In this episode, I’m breaking down one of the most frustrating realities therapists face when trying to build online programs: traditional business advice simply doesn’t work for us.

You’ve probably felt it — you join a business webinar or invest in a coaching program, and halfway through you realise: this doesn’t fit. The strategies feel pushy, unsafe, or completely out of alignment with your clinical values. And if you’ve ever thought, “Maybe I’m just not cut out for business,” you’re not alone.

The truth is, you’re not broken. The advice...

Duration: 00:17:56
“I Can’t Keep Doing This”: Why You Don’t Have to Grind in 1:1 or Walk Away Completely
Sep 10, 2025

In this episode, I’m talking about one of the most painful myths therapists buy into: the belief that your only options are to keep grinding in 1:1 sessions until you collapse, or burn your practice down and walk away completely.

Maybe you’ve felt it too — cancelling family dinners because of client demand, fantasising about a “normal” 9–5 job, or even Googling “alternative careers for therapists” late at night. It’s an awful false binary, and it’s keeping too many talented therapists stuck, exhausted, and questioning their future.

I’ll walk you through why this binary shows up in our...

Duration: 00:29:25
The Gap Between Great Idea and Great Program (And Why Most Therapists Never Cross It)
Sep 08, 2025

In this episode, I'm talking about the invisible wall that stops most therapists from turning their brilliant program ideas into actual programs. You know the one - you've got this amazing concept that could genuinely help people, but every time you sit down to build it, you just... stare at the screen.

Most therapists think this gap exists because they don't know enough or aren't qualified enough. The reality? You're stuck because your therapeutic training - the thing that makes you incredible in the therapy room - is actually working against you when it comes to program...

Duration: 00:15:42
The Anti-Hustle Guide to Building Programs That Actually Sell
Sep 04, 2025

In this episode, I'm dismantling the biggest myth therapists believe about creating online programs — that building one will just add more hustle and burnout to your already overwhelming life.

We're no longer in the early days when therapists could assume that more hours worked equals more value delivered. Today's most successful therapist-entrepreneurs are rejecting hustle culture entirely and building programs that actually give them energy instead of draining it. What's winning? Programs designed around your natural strengths and energy patterns, not cookie-cutter templates.

I'm breaking down why your therapy training is sabotaging your program design, th...

Duration: 00:27:53
A Week in My Life After Stepping Away from Back-to-Back Sessions
Sep 01, 2025

If you’ve been feeling burned out by back-to-back sessions, wondering if the only way to help people is to keep adding more clients to your calendar — you’re not alone. This episode pulls back the curtain on what life can look like when you step beyond the traditional therapy chair.

I’m sharing a real, unfiltered week in my life as a therapist-turned-entrepreneur — the fun, messy, everyday realities of running a thriving online business while still making a meaningful impact. You’ll hear what it looks like to balance leadership, creativity, and connection, all while building a business t...

Duration: 00:17:08
Future-Ready Therapist: The Competencies That Will Define Our Profession
Aug 27, 2025

If you've been feeling incredibly skilled at individual therapy but somehow underprepared for what mental health delivery actually looks like in 2025 - you're not alone. This episode addresses the growing disconnect between traditional therapy training and the evolving mental health landscape worldwide.

I'm breaking down why qualified therapists globally can't meet the exploding demand for mental health support, and how unqualified voices are filling the spaces qualified therapists should occupy. You'll discover the five core competencies that Future-Ready Therapists are developing to remain relevant and impactful in the Mental Health 3.0 era.

Whether you're frustrated by...

Duration: 00:30:24
"Is This Even Safe?" How to Spot Program Ideas That Cross Professional and Ethical Boundaries
Aug 25, 2025

If you've been sitting on a program idea but paralyzed by the question "Am I allowed to do this?" - you're not alone. This episode tackles the fear that keeps brilliant therapists stuck on the sidelines of the online space.

I'm breaking down the critical difference between scope-safe and sketchy program positioning, using real examples of ideas that started with good intentions but crossed dangerous lines. You'll discover why following generic business advice can land therapists in hot water, and more importantly, how to spot the red flags before you invest months developing something risky.

...

Duration: 00:16:01
The Profession Under Threat: A Call for Innovation and Advocacy with Sahra O'Doherty
Aug 20, 2025

If you've been feeling like our profession is under siege, you're not imagining it. This episode dives deep into the systemic challenges facing Australian therapists and why staying silent is no longer an option.

I'm sitting down with Sahra O'Doherty, President of the Australian Association of Psychologists (AAPI), for a conversation that will change how you think about your role as a therapist. Sahra reveals everything from the two-tier Medicare system to the Training Pathways Review that could completely overhaul psychology training in Australia.

With 30-40% of Australians now seeking support from unregulated providers, we're...

Duration: 00:54:17
Stop Overthinking Your Online Program Ideas: The Simple Filter That Cuts Through Analysis Paralysis
Aug 18, 2025

If you have 17 half-baked course ideas sitting in a Google doc but can't choose which one to build, you're not just procrastinating—you're missing out on income and impact while your expertise sits unused.

You've got brilliant insights and could help so many people. But when you can't decide between stress management for healthcare workers, communication skills for couples, or that trauma-informed approach you've been mulling over for months, analysis paralysis keeps you stuck on the sidelines. Meanwhile, those potential clients? They're buying programs from therapists who made a decision and took action.

In th...

Duration: 00:20:26
To Niche or Not to Niche: Why "Helping Everyone" Is Helping No One
Aug 13, 2025

The hard truth: If you're trying to help everyone with your online program, you're actually helping no one—and it's killing your business before it even starts.

You've got years of training and could help SO many people. But when you try to market to "everyone," your message becomes so vanilla that nobody feels seen. Those perfect clients? They're hiring someone who spoke directly to their specific pain.


In this game-changing episode, you'll discover:

Why "I help people with anxiety" guarantees invisibility (with cringe-worthy examples)The Identity Trap: Why "mo...

Duration: 00:31:19
When Everything Feels Like Too Much (And Why That's Actually Information)
Aug 11, 2025

The online space keeps changing the rules the second you've figured them out. New algorithms, platform updates, economic uncertainty, and the constant pressure to keep up while holding space for clients—it's overwhelming, and it's real.

But what if I told you that feeling like "everything is too much" isn't a sign you're failing? What if it's actually your business giving you crucial information about where you're at, what matters most, and where you're ready to grow?

As therapists building businesses, we face a unique challenge: we're trained to create stability and hold space for ot...

Duration: 00:18:54
Ethical Marketing for Therapists
Aug 06, 2025

The marketing world feels gross because most of it IS gross. But what if I told you that ethical marketing isn't just possible—it's actually your secret weapon as a therapist?

While other industries scramble to add "authenticity" to their marketing playbook, you've been practicing it your entire career. You already know how to influence ethically, build trust without manipulation, and create genuine transformation. You just didn't know it was marketing.

The uncomfortable truth: Your humility might be beautiful, but if people can't find you, it becomes a barrier to your service. In a...

Duration: 00:39:31
When Colleagues Attack Your Marketing (And Why That's Actually Good News)
Aug 04, 2025

You launched your program. Finally getting visible. Then it happens—colleagues start questioning your marketing, your methods, your motives.

That knot in your stomach when you see posts criticising "aggressive marketing tactics" in professional groups? Wondering if they're talking about YOU?

Here's what nobody tells you: when you do things differently, people don't react well. Not internet trolls—your peers, colleagues, even mentors.

Colleague criticism isn't a sign you're doing something wrong—it's proof you're doing something RIGHT.

This week, a Facebook post triggered hundreds of therapists by criticising market...

Duration: 00:18:17
AI Just Killed the Course Industry (And Why Therapists Should Celebrate)
Jul 30, 2025

The digital course world just got turned upside down. While course creators panic about AI making their businesses obsolete, therapists have a massive opportunity—if they act fast.

The AI education market is exploding from $5.88 billion to $32 billion by 2030. Course creation now takes hours instead of months. Your future students already expect AI-powered, personalized learning experiences.

What if I told you that while everyone else scrambles to compete with AI, you already have the one thing machines can't replicate—the ability to facilitate real transformation?

While course creators are discovering that info...

Duration: 00:34:37
Why Your Waitlist Isn't Success: A Conversation That Broke Me Open
Jul 28, 2025

You've built your dream practice. You're booked solid. People are telling you "You've made it!" because you have 52 people on your waitlist.

But instead of feeling successful, you're drowning. You wake up at 3am thinking about all the people you can't help. You feel guilty every time you take a day off. You're starting to realize that your "success" feels suspiciously like moral injury.

Maybe you think a full practice means you're doing everything right. Maybe you've been told that waitlists are proof of your value and expertise. Maybe you're starting to suspect that trying...

Duration: 00:18:57
Growing Alongside Your Dreams: How Motherhood Expands (Not Limits) Your Ambition with Lily Jimenez
Jul 23, 2025

You've built the business. Maybe you've launched your first program. People are buying. Results are happening.

But instead of feeling liberated, you're staring at your toddler's naptime thinking: "I have exactly 90 minutes to move the needle on my empire... no pressure."

Maybe you think successful entrepreneurship means choosing between being a present mom or a powerful business owner.

Maybe you've tried the "hustle harder" approach, felt like you were failing at everything, and wondered if ambitious dreams are just incompatible with goldfish crackers and bedtime routines.

What if I told...

Duration: 00:45:20
When the Plan Changes: A Real‑Time Lesson in Adaptability
Jul 21, 2025

You’ve created your goals for the year, you have everything planned out. You know when all of your items need to be completed. But you don't seem to be making any progress. You cannot reach these goals. Life throws up unexpected items to derail your plan.

What if you were given permission to adapt, to adjust your plan? 

This afternoon, our well‑crafted episode plan took a rain check—because life and capacity have their own ideas sometimes. Today, I (Rob Kelly) am stepping in behind the mic, not as backup, but as a real‑ti...

Duration: 00:08:16
LinkedIn for Therapists: How to Build Your Professional Presence in Just 15 Minutes a Day with Brenda Meller
Jul 16, 2025

You've been avoiding it, haven't you? That little blue LinkedIn notification sitting in your email inbox, taunting you with connection requests you never respond to.

Maybe you think LinkedIn is just for corporate salespeople in suits, not compassionate healers like you.

Maybe you've tried posting once or twice, felt like a fraud trying to "market yourself," and promptly retreated back to the safety of your private practice bubble.

What if I told you that avoiding LinkedIn isn't protecting your authenticity—it's limiting your impact?

While we stay invisible on the one pl...

Duration: 00:57:21
Future-Proof Your Practice: 3 Shifts Therapists Can't Afford to Ignore
Jul 14, 2025

You've felt it, haven't you? That creeping realization that the therapy world you trained for is disappearing faster than you can adapt.

Maybe you've watched TikTok "healers" with zero qualifications book out $2000 programs while you're drowning in twelve-month waitlists and Medicare paperwork.

Maybe you've seen colleagues burn out, leave the profession, or settle for jobs that barely pay the bills—despite having skills that could transform lives at scale.

What if I told you that staying in your lane isn't protecting your career—it's limiting it?

While we follow every rule and...

Duration: 00:15:40
I Got Banned from LinkedIn.... Twice: What Happens When Therapists Speak Up
Jul 09, 2025

You've been feeling it too, haven't you? That sense that something is deeply wrong with our mental health system.

Maybe you've drafted posts about impossible caseloads or regulations that harm more than they help.

But every time you go to hit publish, you stop. What if this gets back to my employer? What if speaking up puts everything at risk?

Two weeks ago, I stopped asking "what if" and found out exactly what happens when a therapist refuses to stay quiet. I got banned from LinkedIn. Twice. Not for being unprofessional—but for te...

Duration: 00:22:28
How to Stay Visible (Even When You're Terrified of Being Reported)
Jul 07, 2025

You've created an incredible program. You have valuable insights to share. You know your work could help so many people.

But every time you go to hit 'publish' on that post about your offer, you freeze.

What if someone reports me? What if I say the wrong thing? What if this puts my registration at risk?

If this sounds familiar, you're not alone. Almost every therapist I work with struggles with visibility fear — especially when they're moving beyond traditional therapy into coaching, online programs, or digital offerings.

Today, I'm sharing the ex...

Duration: 00:15:25
The Science and Ethics of Psychedelic Therapy: What Every Therapist Needs to Know, with Dori Lewis
Jul 02, 2025

A 19-year-old client sits on his couch staring at a wall for 8 hours a day. He's been in therapy for two years. He's planned his suicide for his 20th birthday. Traditional therapy isn't working.

Three ketamine sessions later, he's dating someone, has a job, and is learning to snowboard.

This isn't a miracle story. It's Tuesday for Dori Lewis.

In this eye-opening conversation, I sit down with Dori Lewis — licensed professional counselor, clinical supervisor, and co-founder of Elemental Psychedelics, one of Colorado's first DORA-approved psychedelic training programs.

Dori's journey began with he...

Duration: 01:12:57
How to Create Low-Cost Mini Offers That Turn Strangers Into High-Ticket Clients
Jun 30, 2025

You've launched your signature program. You know it works. But there's a massive gap between people saying "I'm interested" and actually pulling out their credit card for $2,000.

What if there's a way to bridge that gap—not by discounting your course—but by creating "quick win offers" that actually make people MORE likely to buy your signature program?

Welcome back to Tuesday Tiny Wins—where we get straight to the point with one tool you can implement TODAY.


In this episode, we discuss:

The trust recession: Why people...

Duration: 00:24:19
970 Million People Need Help & We Only Have 1 Million Therapists Worldwide - The Math Is Broken
Jun 25, 2025

The system you dedicated your career to was designed wrong from the beginning. Not broken — designed wrong.

970 million people globally need mental health support. We have approximately 1 million mental health professionals. The math isn't just broken — it reveals a system that was never built to serve the people who need it most.

In this paradigm-shifting episode, I expose the uncomfortable truth: Mental Health 1.0 was designed for social control. Mental Health 2.0 was designed for good intentions. But Mental Health 3.0 — what I'm describing today — is the first paradigm being designed for actual results.

While me...

Duration: 00:29:05
The Quiet Revolution Already Happening (And Three Ways to Join It Today)
Jun 23, 2025

You were trained to stay quiet. To follow rules written for a world that no longer exists. To accept that your expertise should be sanitized into beige compliance.

But what if everything you've been told about "staying safe" is actually keeping you small?

In this raw, unfiltered episode, I pull back the curtain on what happened after my viral LinkedIn post broke the internet — and more importantly, what it revealed about the quiet revolution already happening in mental health.

When therapists get investigated for posting anxiety tips while unqualified influencers sell $2,000 "trauma healing" co...

Duration: 00:19:03
From 190-Person Waitlist to Million-Dollar Boardroom Decisions with Carly Fisher
Jun 18, 2025

You were trained to think psychology equals therapy chair. To believe "business skills" are something other people have. To accept that your expertise stops at the consulting room door.

But what if everything you've been told about your limitations is wrong?

In this game-changing conversation, I sit down with Carly Fisher — registered psychologist, government executive, board director, and living proof that therapists possess the exact skills businesses pay consultants millions for.

Carly went from a 190-person therapy waitlist in rural Australia to making strategic decisions for million-dollar organisations. She didn't get an MBA to...

Duration: 01:02:12
Why I Can’t Stay Quiet Anymore: What Our Mental Health System Isn’t Ready to Face
Jun 16, 2025

You were trained to be ethical. To follow the rules. To keep yourself out of the spotlight and let the system guide the way.

But what happens when the system itself is no longer fit for purpose?

In this milestone episode, I’m pulling back the curtain on a truth I’ve been sitting with for a long time — and the reckoning that finally made me say, “I can’t keep pretending this is working.” This isn’t a celebration. It’s a confession. A call to those of us who’ve felt the discomfort of playing small w...

Duration: 00:31:39
The Real Reason You’re Avoiding Visibility, Higher Pricing, and Growth
Jun 11, 2025

Ever find yourself sabotaging your own success the moment things start working? Yeah, I see you there - saying no to opportunities that could expand your reach, undercharging like it's a badge of honor, or suddenly deciding your perfectly good program needs to be "better" before you can launch it.

Here's the thing nobody talks about in our field: you're not afraid of failing. You're terrified of succeeding. And after working with hundreds of therapists trying to break free from the traditional one-to-one model, I can tell you this fear is keeping some of the most talented...

Duration: 00:33:36
[MINI-SERIES: From Therapist to Visionary] Why You Are the Biggest Thing Holding Your Business Back (And How to Change It)
Jun 09, 2025

It's 8 PM. You finished seeing clients hours ago, but you're still at your computer responding to course emails, updating social media, and planning next quarter's strategy.

Every decision runs through you. Every problem lands on your desk. Your business literally cannot breathe without you.

If that sounds familiar—if you've become the center of everything in your business—this isn't a sign you're doing something wrong. It's proof that what you've built actually works.

This is the final episode of our From Therapist to Visionary mini-series, where we're talking about the transition every succ...

Duration: 00:38:35
[MINI-SERIES: From Therapist to Visionary] Scaling Your Impact Without Compromising Your Values or Selling Out
Jun 04, 2025

You want to grow. You want to reach more people, serve more deeply, make your work financially sustainable.

But not if it costs your values. Not if it fries your nervous system. Not if it costs your soul.

If you've ever watched other practitioners scale their businesses and thought, "I want to grow, but not like that" - this episode is for you.

This is Episode 3 of our From Therapist to Visionary mini-series, where we're tackling the biggest fear of all: scaling without selling out.

What You'll Learn:

...

Duration: 00:39:53
[MINI-SERIES: From Therapist to Visionary] Therapist CEO: Making Decisions Without Burning Out
Jun 02, 2025

Your calendar is overwhelming. Your nervous system is fried. Every decision - from what email to send to whether you should hire someone - feels exhausting.

And every piece of business advice tells you to "step into your CEO energy" or "think like a boss"... but that feels completely wrong in your body.

What if the problem isn't that you're not cut out for leadership? What if the problem is that you've only been shown one model of what leadership looks like—and it sucks?

This is Episode 2 of our From Therapist to Vi...

Duration: 00:39:37
[MINI-SERIES: From Therapist to Visionary] You’ve Built the Program. Now What?
May 28, 2025

You did it.

You mapped the modules. Built the curriculum. Maybe even sold out your first launch.
Your course, program, or offer is live—and people actually bought it.

So… why do you feel so weird?

If you’re standing in that liminal space between relief and restlessness, pride and paralysis—you’re not broken. You’re expanding.

This episode kicks off our 4-part mini-series From Therapist to Visionary—an unfiltered exploration of what it really takes to scale your business as a values-led therapist.
In this first episode of 4, we’re un...

Duration: 00:30:49
Why Most Online Programs Need a Community - And How to Create One That Doesn’t Drain You
May 26, 2025

You’ve built your course.
 Your modules are mapped, your portal’s prepped, your curriculum is solid.

And then someone asks:
 “So… where’s the community space?”

Cue the existential spiral.

Because as a therapist, “community” doesn’t just mean “extra feature.”
 It means emotional responsibility. Boundary navigation.
 And the very real possibility that you’ll end up holding space you never consented to.

But here’s the truth most business coaches skip:

When done well, a community component can dramatically improve your program’s completion rates, referrals, a...

Duration: 00:27:13
Passive Income or Pipe Dream? The Truth About Evergreen vs. Live Courses for Therapists
May 21, 2025

It starts off sounding perfect.

Create a course once. Let it sell itself. Finally step off the therapy treadmill and wake up to payment notifications instead of a full caseload.

But what no one tells you? Most therapists who try that route end up with a silent checkout page and a whole lot of self-doubt.

If you’ve ever wondered why your course isn’t selling - or whether this whole “passive income” thing is even real for someone like you - this episode is for you.

We’re digging into the truth...

Duration: 00:25:59
Should You Start a Facebook Group to Grow Your Audience? Here’s What I’d Tell Any Therapist
May 19, 2025

So… someone told you to start a Facebook group to grow your audience.

And you did it.
You picked a cute name. Made a welcome post. Maybe even went live (sweating bullets but pretending it was chill).
And then… crickets.
Or worse - an entire digital ghost town of lurkers, silent members, and zero sales.

If that’s you - this episode is your permission slip and your reality check.

Because while Facebook groups are pitched as a must-have lead generation strategy in the online business world, for therapists? It’s a lot...

Duration: 00:21:06
Why Your Online Program Isn’t Selling (And How to Fix It Fast)
May 14, 2025

So… you launched your online program.

You crafted the sales page. You sent the emails. You even hit publish while whispering “this better work” under your breath.

And then… crickets.

Maybe your friend signed up. Maybe your mum said she’s proud. But internally? It felt like failure.

If that’s you—pause right here. Because this episode is your loving intervention and your practical roadmap to get things back on track.

We’re breaking down the 5 real reasons your online program isn’t selling (no fluff, no shame) and givi...

Duration: 00:34:19
How to Choose the Right Social Media Platform (Without Burning Out or Selling Out)
May 12, 2025

Somewhere between your fifth Canva graphic and your third platform login of the day, you started wondering…

“Is this what it takes to be seen?”

Because apparently, if you’re not on Instagram and TikTok and LinkedIn and Threads — you're falling behind. Or invisible. Or both.

But here’s the thing:
For therapists, “visibility” isn’t just about reach. It’s about safety.
And when the business world screams “just show up more,” your nervous system whispers, “at what cost?”

This episode is your loving intervention — and a radical permission slip to s...

Duration: 00:24:56
Will AI Replace Therapists? What You Actually Need to Worry About
May 07, 2025

So… apparently therapists are being replaced by chatbots now. Clients are rolling into sessions with ChatGPT transcripts like,

“This helped more than our last three appointments. Oh, and it’s free.”

Yeah. That’s happening. And if you’re even mildly freaking out, you’re not being dramatic. You’re being awake.

In this episode, I’m not here to sprinkle affirmations over your fear or convince you to go become a tech bro. I’m here to talk about the real threat to therapists — and spoiler: it’s not AI.

It’s being invisible. Co...

Duration: 00:35:57
You Don’t Need Another Certification - You Need This Instead
May 05, 2025

Ever feel like your next certification might just be the thing holding you back?

If you're nodding along (or feeling personally attacked already), grab a coffee, because this episode is your loving wake-up call. Today, we're tackling the therapist's sneaky habit of certification hoarding—and why your endless pursuit of the next qualification might actually be the biggest roadblock to your success, visibility, and impact.

As therapists, we're masters of credential collection. Weekend intensives, expensive online courses, professional masterclasses—we've done it all. But beneath all those shiny certificates is usually a deeper, scarier truth: it's...

Duration: 00:23:31
Facebook Ads for Beginners: How Therapists Can Grow Their Audience Without Wasting Money with Natalie Alaimo
Apr 30, 2025

Ever thought, “Facebook ads are just a fancy way to light my money on fire”?
If the idea of opening Business Manager, setting a budget, or seeing a giant $0 in your results column makes your armpits sweat, this episode is for you.

Today, I'm joined by Facebook Ads and Funnel Strategist Natalie Alaimo—the magical unicorn who actually makes ads feel doable (and dare I say, a little bit fun?).
With over a decade of real-world experience helping course creators, coaches, and service providers, Natalie’s here to spill the tea on how t...

Duration: 01:06:24
5 Quick Ways to Use AI to Grow Your Practice, Brand, and Programs
Apr 28, 2025

Think AI is just for writing session notes? Think again.
If you've been avoiding AI because you don't want to sound like a robot—or worse, feel like you’re cheating—this episode is for you.

We’re pulling back the curtain on AI for therapists—specifically how it can help you grow your practice, build your brand, and sell your digital offers faster and with way less burnout.

This isn’t a tech tutorial or a boring AI hype session. It’s a grounded, therapist-brained deep dive into practical ways to use AI...

Duration: 00:23:27
Webinars 101 for Therapists: Teach, Connect, and Sell with Integrity
Apr 23, 2025

Ever thought, “There’s no way in hell I could run a webinar”?
If the idea of live teaching, pitching, or even showing up on Zoom makes your armpits sweat, this episode is for you.

We're pulling back the curtain on webinars—what they really are, why they’re not as scary (or salesy) as you think, and how therapists can use them to grow their programs without turning into awkward marketing robots.

This isn’t a how-to or a slide-building masterclass. It’s a belief-shifting, therapist-brained deep dive into the mindset, mission, and m...

Duration: 00:43:22
5 Course Platforms Therapists Love (and How to Choose the Right One for You)
Apr 21, 2025

Ever stared at your course platform and thought, “What in fresh hell is this?!” If the idea of choosing the right tech stack for your online program makes you want to throw your laptop out the window, this episode is for you.

We’re cutting through the noise to talk about the real-world pros and cons of the most popular hosting and delivery platforms for therapists creating online programs, memberships, and courses. No fluff. No tech jargon. Just honest, practical guidance to help you pick a platform that works for you—without the tears and 1 a.m. Google s...

Duration: 00:29:50
Why You’re Still Stuck (And How to Use Tapping to Finally Move Forward) with Dr. Peta Stapleton
Apr 09, 2025

Ever feel like you're doing all the “right” things—planning, learning, dreaming big—but you still can’t seem to move forward?

You’re not lazy. You’re not broken. You’re likely stuck in a very real nervous system response… and no amount of strategy can fix that alone.

In this powerful and vulnerable episode, I’m joined by clinical health psychologist, researcher, and EFT powerhouse Dr. Peta Stapleton to unpack the real reasons so many therapists feel paralyzed when trying to launch, pivot, or diversify their income. (Spoiler alert: it’s not just about...

Duration: 01:02:03
Should You Say Yes to Guest Speaking Gigs? How to Price, Protect Your Energy, and Say No Without the Guilt
Apr 07, 2025

Ever been asked to do a quick guest presentation—only to find yourself buried in hours of prep, stressing over pricing, and wondering if it was even worth it?

If you’ve ever felt stuck between wanting visibility and honouring your energy and expertise, this episode is for you.

In this power-packed 15-minute episode, I’m diving into one of the most common dilemmas for therapists stepping into entrepreneurship: how to handle guest speaking requests—ethically, confidently, and without losing yourself in people-pleasing.

Whether you’re being asked to present at a professi...

Duration: 00:19:58
The Secret to Creating a Course That Feels Worth It (Without Overdelivering)
Apr 02, 2025

Ever feel like you've crammed absolutely EVERYTHING into your online course because you're afraid it's not enough? You're not alone! In this episode, I'm diving into one of the biggest challenges therapists face when creating online programs - overdelivering to the point where students get overwhelmed and drop off.

I reveal why your students aren't completing your course (hint: it's not because they're lazy) and introduce you to the powerful frameworks we use in the Therapists Rising Incubator to create streamlined, high-impact courses that actually get completed.

Whether you're still planning your first online program...

Duration: 00:32:40
What Should I Name My Online Program? (And Why You're Probably Overthinking It)
Mar 31, 2025

Ever find yourself staring at a blank page, trying to name your online program and getting absolutely nowhere? You're not alone! In this mini-episode, I'm tackling one of the most common questions therapists ask when creating their first online program.

In this episode, I break down why so many therapists struggle with naming their programs and introduce my proven CLEAR framework specifically designed for therapists looking to take their expertise online.

Whether you're just starting to brainstorm your first online offering or you've been stuck in the naming phase for months, this episode will give...

Duration: 00:24:27
Think an Online Course Will Cure Your Burnout? Think Again.
Mar 26, 2025

Ever find yourself escaping the burnout of 1:1 clinical work, only to accidentally build the exact same stressful environment online? Trust me, I've been there—done that—got the damn t-shirt.

In this Unmasked Monthly Musing, I'm getting totally real with you about something NOBODY seems to be talking about: how we therapists often recreate the exact same painful patterns in our online businesses that we were desperately trying to escape from in our clinical practices.

Whether you're burnt out in your practice, already dipping your toes into the online world, or just curious about what else...

Duration: 00:44:58
The Psychology of Pricing: How to Charge What Your Online Program is Actually Worth
Mar 24, 2025

Are you struggling to price your online program with confidence? Do you second-guess yourself when setting price points, even though you KNOW your content delivers incredible transformation?

In this value-packed episode, I'm diving deep into the psychology behind pricing your therapy programs. We're moving beyond "what to charge" into the more powerful territory of "WHY to charge it" — because understanding the true value of your expertise is the key to pricing with confidence.

Building on last week's breakdown of what therapists are currently charging in Episode 176, this episode gives yo...

Duration: 00:24:23
From Plateau to Profit: How to Scale Your Online Program Without Burning Out
Mar 19, 2025

Have you launched your online program, gained some traction, but now find yourself stuck in a frustrating plateau? You're not alone—welcome to what I call "The Messy Middle."

In this raw, unfiltered episode, I'm breaking down the awkward growth phase that NO ONE in the online space wants to talk about. It's that frustrating gap between having a program that works and creating a truly scalable business. If you're working harder than ever but seeing diminishing returns, this episode is your roadmap out of the plateau.

I pull back the curtain on my own me...

Duration: 00:48:39
Pricing Your Online Program: The Exact Numbers Therapists Are Charging in 2025
Mar 17, 2025

Pricing your online program shouldn't be a shot in the dark—and yet for so many therapists, it's the most anxiety-inducing part of the creation process.

If you've ever stared at that empty price box wondering what the hell to charge for your expertise, this mini episode is for you! I'm breaking down the four core program types that therapists are creating right now and sharing the EXACT price ranges that are working in today's market.

Whether you're creating your first mini program or preparing to launch a high-ticket mastermind, you'll walk away with concrete nu...

Duration: 00:21:46
The Conversation About Spirituality Therapists Are Afraid to Have (But Need To) with Tatiana Da Silva
Mar 12, 2025

As we head into 2025, I'm noticing something fascinating happening in our field - this quiet but powerful shift where therapists are finally starting to talk about the elephant in the room: spirituality. And honestly? It's about bloody time.

I had the absolute pleasure of sitting down with Tatiana da Silva, a registered psychologist in Sydney, OG member of our community, and the brilliant mind behind Integrated Wisdom. What makes this conversation so powerful is that Tatiana has done what many of us secretly wish we could - she's built a thriving practice and business around integrating spirituality...

Duration: 01:05:41
[By Popular Demand] The Science & Power of EFT with Dr. Peta Stapleton
Feb 19, 2025

Ever heard of tapping (EFT) and wondered if it’s actually backed by science? Or maybe you’ve been curious about how therapists can integrate it into their work for better client outcomes (and to prevent burnout for themselves)?

By popular demand, we’re re-releasing this fan-favourite episode with the brilliant Dr. Peta Stapleton, clinical psychologist, researcher, and a global leader in Emotional Freedom Techniques (EFT), aka tapping.

EFT isn’t just some woo-woo trend—it’s a powerful, research-backed tool that’s showing incredible results for issues...

Duration: 00:53:40
[By Popular Demand] The Ethical Roadmap – 3 Must-Know Considerations for Therapists Creating Online Programs
Feb 17, 2025

By Popular Demand: The Ethical Roadmap – 3 Must-Know Considerations for Therapists Creating Online Programs

Thinking about launching an online program but feeling overwhelmed by the ethical and legal considerations? You’re not alone. As therapists, stepping beyond the therapy room means navigating new territory—but knowledge is power.

In this fan-favourite episode, I’m breaking down three essential ethical and legal considerations every therapist needs to know when creating online programs. This isn’t generic business advice—this is tailored specifically for therapists like you who want to s...

Duration: 00:27:30
[WORKSHOP] Nail Your Profitable & Impactful Online Program Idea
Feb 13, 2025

Let's talk about something that's been keeping me up at night. I keep seeing incredible therapists - with years of experience, unbelievable client success stories, and so much wisdom to share - completely stuck in the "someday" trap of creating their online program. And you know what fascinates me most? It's rarely about not knowing what to do. It's about not trusting what you already know.

Here's what blows my mind: After helping thousands of therapists create online programs, I've discovered something crucial - choosing the right program idea is literally everything. Get this wrong, and nothing...

Duration: 01:15:01
The Truth About Fear: Why Brilliant Therapists Struggle to Launch Online Programs (& How to Change That)
Feb 10, 2025

Look, let's talk about something that's been driving me crazy. I keep seeing brilliant therapists - with incredible expertise, amazing programs ready to go - completely stuck in fear. And you know what's fascinating? When we look at the psychology of what's actually happening here, it has nothing to do with strategy.

Here's what blows my mind: strategy only accounts for 20% of your success in launching an online program. The other 80%? That's what we're diving into today, and trust me - this is going to change everything about how you approach putting yourself out there.

...

Duration: 00:17:54
3 Therapists Share Their Journey: Real Talk About Creating Your First Online Program
Feb 05, 2025

Ever wondered what really happens when you take your therapy expertise beyond the consulting room? Today I'm sitting down with three incredible therapists who've recently launched their first online programs to share the real, raw truth about transforming clinical skills into digital offerings that create change.

Whether you're feeling stuck in content creation, questioning if your idea has value, or just curious about what's possible, this episode pulls back the curtain on the actual journey of therapist to course creator - complete with the struggles, victories, and unexpected discoveries along the way.

Today, we...

Duration: 01:19:04
Creating Course Content as a Therapist: Why You're Already an Expert (Even If You Don't Know It Yet)
Feb 03, 2025

Ever caught yourself thinking "I know I could help more people with an online program, but how the hell do I actually create the content?" You're going to LOVE this episode.

Today I'm pulling back the curtain on the framework that's helped hundreds of therapists turn their clinical expertise into amazing online programs. Spoiler alert: you already have everything you need - you just don't realize it yet!

I'm sharing my Bridge to Desire Island Framework, which shows you exactly how your therapy skills (yep, the ones you use every single day) make you a...

Duration: 00:17:02
How to Launch Your First Course as a Therapist (Without Having to Post on Social Media Everyday!)
Jan 29, 2025

Creating your first course as a therapist doesn’t have to feel overwhelming or impossible. If you’ve been stuck in “Where do I even start?” mode—this episode is for you.

In today’s conversation, I’m breaking down my Incu-BETA Framework, a simple, ethical, and stress-free way to validate your course idea before you spend months creating content. No massive audience? No email list? No problem. I’ll show you exactly how to test your idea, launch a small beta, and build your course based on real feedback—without overthinking every detail or diving headfirst i...

Duration: 00:36:01
How to Use AI to Validate Your Course Idea in Minutes (Even If You’re Not Tech-Savvy)
Jan 27, 2025

Creating a course doesn’t have to feel like a guessing game or a late-night panic Googling session. If you’ve been wondering, “Is this course idea even worth pursuing?” or “Where do I even start?”—this episode is for you.

In today’s conversation, I’m breaking down how therapists can use AI to validate their course ideas quickly and confidently. Whether you’re stuck in overthinking mode, juggling too many ideas to count, or avoiding it altogether (hello, Netflix binge), AI can be the clarity-inducing superhero you didn’t know you needed. Oh, and I’ll also share the exact...

Duration: 00:22:12
The 5 Mistakes Therapists Make When Creating Their First Online Program—and How to Avoid Them
Jan 22, 2025

Creating your first online program as a therapist doesn’t have to be overwhelming or confusing. If you’ve ever thought, “Where do I even start?” or “Am I ready for this?”—this episode is for you!

In today’s conversation, I’m unpacking the five most common mistakes therapists make when creating their first online program. From spending months creating content without validation to underpricing your course, these mistakes are not only avoidable but entirely fixable. Plus, I’ll share actionable steps to help you streamline your process, overcome mindset blocks, and launch with confidence.

If you’ve been dre...

Duration: 00:31:52
Questioning If You’re ‘Expert’ Enough to Create an Online Program? Here’s How You Can Tell
Jan 20, 2025

Creating an online program as a therapist might seem daunting, but let me tell you—it’s 100% doable, even if you’re starting from scratch! If you’ve ever caught yourself thinking, “Am I really expert enough to do this?” I’m here to remind you: Yes, you absolutely are.

In today’s episode, I’m breaking down the biggest mindset traps that keep therapists stuck and showing you how to move past them. We’ll uncover the sneaky ways imposter syndrome shows up, why perfection isn’t necessary (spoiler alert: it never is), and the signs that prove you’re more...

Duration: 00:23:17
How to Deepen Your Therapeutic Impact and Sell Out Your First Online Program, with Tania Kalkidis
Jan 15, 2025

Creating a thriving online program as a therapist might seem like a daunting task, but today’s episode is proof that it’s absolutely achievable—even if you’re starting from scratch.

Meet Tania Kalkidis, a seasoned clinical psychologist and psychotherapist who transformed her decades of expertise in psychodynamic psychotherapy into an online program that sold out in record time. Tania’s journey isn’t just inspiring—it’s packed with actionable strategies and lessons to help you follow in her footsteps.

If you’ve been dreaming about scaling your impact and creating a sustainable income stream beyo...

Duration: 01:04:12
How to Ethically Manage Dual Relationships When Creating Online Programs as a Therapist
Jan 13, 2025

Creating online programs can feel like a dream come true—scaling your impact, reaching more people, and building a thriving business. But let’s face it: as therapists, we face unique challenges that most business coaches can’t help us navigate. Enter the minefield of dual relationships.

If you’ve ever wondered how to expand your reach ethically and legally while keeping boundaries rock solid, this episode is for you!

Today, I’m breaking down the most important strategies to help you ethically manage dual relationships when creating online programs. We’ll cover why dual relationship...

Duration: 00:28:43
Break Free from Burnout in 2025: How to Build a Profitable Therapy Practice That Works for You
Jan 08, 2025

Well, my friends, buckle up because this episode is the wake-up call you didn’t know you needed! If you’ve been feeling stuck, burned out, or like your therapy practice is running your life instead of the other way around, this one’s for you.

In today’s value-packed episode, we’re breaking down exactly what it takes to build a profitable therapy practice that supports your dream life—without working more hours, sacrificing your sanity, or burning out.

We’re taking a hard look at the traditional private practice model, why it’s not designed for...

Duration: 00:40:44
Unmasked Monthly Musings: The Anti-BS Guide to Your 2025 Vision (Plus My Raw + Real 2024 Reflection)
Dec 18, 2024

Well, my friends, grab your tissues and your notebooks because this isn't your typical end-of-year reflection episode! If you're ready for some raw honesty about what it really takes to scale your impact as a therapist entrepreneur, this episode is going to be a game-changer for you!

In this value-packed end-of-year episode, I'm pulling back the curtain on our incredible (and sometimes messy) growth journey of 2024, plus sharing the exact framework we used to plan for 2025. Spoiler alert: there were tears, breakthroughs, and some serious mic-drop moments!

I'm sharing our real numbers (including the 400% student...

Duration: 00:43:46
Is Your Niche Sabotaging Your Sales? 5 Red Flags You Can't Ignore (And How to Fix Them)
Dec 16, 2024

Holy moly, my friend - if you've got an incredible online program but the sales just aren't happening, this episode is going to be a game-changer for you!

In this value-packed mini episode, I'm pulling back the curtain on the exact signs I look for when helping our students figure out why their programs aren't selling. Spoiler alert: it usually comes down to their niche!

I'm sharing real examples from our community (including my own early struggles!) and breaking down the five telltale signs your niche needs work. And don't worry - I'm not just...

Duration: 00:23:36
What’s Next for Therapy? How to Prepare Your Practice for the Future of Mental Health
Dec 11, 2024

As we head into 2025, the mental health field is evolving faster than ever before—and with these changes come incredible opportunities for growth, innovation, and sustainability in your practice.

In this episode, I’m pulling back the curtain on Mental Health 3.0—the next big shift in how we approach therapy. We’ll explore the key trends shaping the future of our field, why change is both necessary and urgent, and how you can adapt your practice to not only survive but thrive in this new era of mental health care.

Whether you’re feeling burnt out, frust...

Duration: 00:37:43
The #1 Reason Therapists Hit An Income Ceiling - And How to Bust Through It
Dec 09, 2024

What’s holding you back from earning more as a therapist? Spoiler alert: It’s not just the system - it’s your mindset.

As therapists, we’ve been conditioned to believe that financial sacrifice equals integrity. That earning more means losing touch with your ethics, your clients, or your values. But here’s the truth: this belief is the #1 reason so many therapists hit an income ceiling - and stay there.

In this episode, we’re breaking down why this mindset is holding you back and, more importantly, how to bust through it. From shi...

Duration: 00:28:01
How to Build a High-Performing Team on a Budget with Paula Maidens
Dec 04, 2024

Feeling stuck trying to grow your team without breaking the bank? Here’s how to hire smart, delegate with confidence, and build a thriving business you love.

My friend, let’s talk about a topic that so many therapists-turned-entrepreneurs face: how to hire and grow your team without feeling overwhelmed - or spending more than you can afford.

Today, I’m joined by the incredible Paula Maidens, a hiring strategist and team expert who’s spent over 14 years helping entrepreneurs like you build high-performing teams. Paula is here to share her practical and proven s...

Duration: 00:53:12
Judged and Criticized? How to Thrive in a Competitive Industry
Dec 02, 2024

Feeling stuck under the weight of judgment and criticism? Here’s how to keep showing up, stay focused on your mission, and turn negativity into momentum.

My friend, let’s have an honest heart-to-heart about something that stops so many therapists in their tracks: the fear of judgment and criticism. Whether it’s in those infamous therapist Facebook groups (we’ve all been there!) or the dreaded client review, it can feel so hard to stay focused when negativity creeps in.

But here’s the thing: criticism isn’t a sign that you’re doing somet...

Duration: 00:30:38
Master Your Message: The Secret Sauce to Selling Your Online Program
Nov 27, 2024

Messaging is the key to unlocking sales, connection, and impact for your online program. Are you ready to master it?

Here’s the deal: You could have the most life-changing online program in the world, but if your messaging isn’t clear, your audience won’t buy it. Messaging isn’t just about words - it’s about building a bridge between your dream clients and the transformation they’re craving.

In this episode, I’m breaking it all down for you. From understanding your ideal client to creating a message that stops people in thei...

Duration: 00:33:46
Guilt, Growth, and Goodbye: What to Do When You’re Ready to Leave 1:1 Therapy Work
Nov 25, 2024

Ever felt a whisper in your heart telling you that being a therapist doesn’t feel like the perfect fit anymore? Or maybe you’ve wrestled with the guilt and shame of wanting to step away from 1:1 therapy work, wondering what that means for your purpose, your clients, and your identity.

You’re not alone, and this episode is for you.

So many therapists reach a point where they feel the need for change, yet the weight of expectations, identity, and guilt can hold them back. In this candid conversation, I’m sharing insights to help you...

Duration: 00:23:43
Instagram for Therapists: How to Build Your Audience and Fill Your Programs with Emily Masterson
Nov 20, 2024

Ever feel like Instagram is just not made for therapists? Like it’s all trends, dances, and influencers, while you’re here trying to connect with real people who need your help?

You’re not alone. So many therapists feel overwhelmed by Instagram - and that’s why I invited Emily Masterson, creator coach and Meta insider, to join me for this episode. With over 8 years of experience helping small businesses grow, Emily knows exactly how therapists can use Instagram to build a community, attract dream clients, and fill their online programs without losing their sanity.<...

Duration: 00:59:08
Is Wanting to Earn More Money as a Therapist Really Greedy?
Nov 18, 2024

Ever felt a twinge of guilt or shame for wanting to earn more money in your practice? You’re not alone. In this episode, we’re tackling one of the most pervasive and limiting beliefs in the therapy world: the idea that wanting financial success is greedy or unethical.

Join me as I break down why this narrative is not only outdated but actively holding therapists back from making the impact they’re capable of. From reframing money as a tool for good to overcoming guilt and shame around earning, this episode is packed with empowering insights to hel...

Duration: 00:26:55
Memberships 101: How to Create Sustainable Income and Deeper Connections with Your Clients
Nov 13, 2024

Ever thought about adding a membership model to your business but aren’t sure where to start or what it really takes? This episode dives deep into why memberships are a powerful way for therapists to create sustainable, recurring revenue — and the strategies to make them thrive. Join me as I unpack the steps to building a membership that offers continuous value and genuine community.

I’ll be pulling back the curtain on how our signature course, The Incubator, and our membership, Incubator Plus, really work behind the scenes to support therapists at every stage of their journe...

Duration: 00:36:08
The 4-Step Formula to Make Your Students Love and Complete Your Course
Nov 11, 2024

Ever feel like you’re pouring all your energy into creating an online program, but you’re still wondering if it’s truly helping your students get the results they signed up for? In today’s episode, we’re diving into strategies that make a real difference in student experience and success. Because here’s the thing: when your students thrive, so does your program.

We’ll talk about practical, human-centered ways to boost engagement, reduce drop-off, and help students feel connected, motivated, and ready to take action. This isn’t just about delivering great content — it’s about building an...

Duration: 00:25:55
Turn Your Expertise into Visibility: How Therapists Can Leverage PR to Reach More People with Clare Rowe
Nov 06, 2024

Ever wondered how to take your expertise beyond the therapy room and into the media spotlight? Today’s episode with Clare Rowe is packed with actionable insights on how therapists can get into PR and media to expand their impact and build authority in their field. Clare, an Educational & Developmental Psychologist and seasoned media commentator, joins us to share her journey and practical advice for navigating the world of media while staying authentic to your values.

Whether you’re looking to amplify your message, build your brand, or reach new clients, Clare’s experience in the public eye of...

Duration: 01:06:46
3 Beliefs That Built My Million-Dollar Course (And How They Can Work for You)
Nov 04, 2024

Have you ever felt like there’s a voice in your head that loves to point out all the reasons why you shouldn’t go after something big? Yeah, me too. That voice is often loud, full of doubt, and sometimes tries to masquerade as “playing it safe.” But here’s what I’ve learned after building a seven-figure program: it’s not about ignoring that voice; it’s about reshaping it with beliefs that can lift you up instead of holding you back.

In today’s episode, I’m sharing three powerful beliefs that helped me stay resilient, keep...

Duration: 00:27:15
High-Achieving & Neurodivergent: Thriving Beyond the Diagnosis with Johanna Badenhorst
Oct 30, 2024

High-Achieving & Neurodivergent: Thriving Beyond the Diagnosis with Johanna Badenhorst

In honor of ADHD Awareness Month, I’m thrilled to bring you an incredibly special episode that’s close to my heart. Today, I’m joined by Johanna Badenhorst, a psychologist and ADHD coach who was diagnosed with ADHD later in life, just like me. We dive deep into the unique challenges - and strengths - of high-achieving women with ADHD, exploring how neurodivergent individuals can thrive both personally and professionally.

Johanna shares her personal story of navigating a late diagnosis and how it has sh...

Duration: 00:58:21
The Hidden Clues Your Clients Need You to Create an Online Program
Oct 28, 2024

Signs Your Clients Need You to Create an Online Program

Are you constantly running into the same client challenges, managing never-ending waitlists, or repeating the same foundational lessons? It might be time to create an online program to meet your clients' growing needs—and maximize your impact. In this episode, I break down the five key signs that your clients are telling you they need more from you than 1:1 sessions.

If you’ve ever wondered whether creating an online course could help you serve your clients better, this episode will guide you through exac...

Duration: 00:23:49
Quizzes Made Easy: How Therapists Can Use Quizzes to Fill their Online Programs with Lindsay Roberts
Oct 23, 2024

If you’re looking for an engaging way to grow your email list, connect with your ideal clients, and increase sales for your online programs, this episode is a must-listen! I’m joined by quiz expert Lindsay Roberts, who shares how therapists can use quizzes to attract qualified leads, nurture relationships, and boost program enrollments.

In this episode, we cover:

What quizzes are and why they work well for therapists building online programs.Step-by-step strategies for designing effective quizzes, including topics, questions, and results pages.How quizzes compare to trad...

Duration: 00:50:00
3 Easy Ways to Make More Money From Your Online Program
Oct 21, 2024

Have you launched an online program and wondered if there’s a way to maximize your income without overhauling what’s already working? You’re not alone! Many therapists are looking for simple, effective ways to increase revenue while still delivering powerful results.

In today’s episode, I’m sharing three easy strategies that can boost your program’s sales and enhance the client experience — all without changing the core of your offer. We’re diving into the world of order bumps, upsells, and VIP upgrades, breaking down exactly how they work and why they’re so effective.

W...

Duration: 00:20:45
The Million Seen Movement: Making an Impact for Those with Invisible Conditions with Nichi Morrin
Oct 16, 2024

From Invisible to Invincible: Nichi Morrin’s Mission to Empower Those with Invisible Conditions

Have you ever felt unseen or misunderstood because of an invisible condition? Or perhaps you’re a therapist wondering how you can make a difference for clients who face unique, unseen challenges every day? In today’s episode, I’m sitting down with Nichi Morrin, a visionary clinical psychologist, entrepreneur, and fierce advocate for those living with invisible conditions.

Nichi is the founder of The Successful Zebra and creator of the Million Seen Movement, a campaign dedicated to reaching one mill...

Duration: 00:49:55
Is an Online Program as Powerful as 1:1 Therapy? What You Need to Know
Oct 14, 2024

Can an Online Program Really Be as Transformational as 1:1 Therapy?

Have you ever wondered if an online program could deliver the same depth of transformation as working 1:1 with a therapist? You’re not alone. Many therapists are hesitant to create online programs because they’re concerned that group or self-paced formats just won’t offer the same personal growth as individualized sessions.

In today’s mini episode, I’m unpacking the strengths and limitations of online programs, and exploring the question that so many of us have: Can an online program truly change lives the...

Duration: 00:21:36