Salon Goals
By: Lauren Lappin
Language: en
Categories: Business, Entrepreneurship, Marketing, Arts, Fashion, Beauty
Salon Goals is where we talk about what actually goes into running a profitable, sustainable beauty business — the kind that doesn’t rely on you being everywhere, and doing everything, all the time. I’m Lauren Lappin, a 7-figure salon owner and business coach. I’ve spent the last 12 years building and running a staff-led beauty business, and coaching other salon owners through the same challenges. This podcast is where I share the conversations I wish more people were having earlier. You’ll hear honest, practical episodes on leadership, money, systems, team management, pricing, growth, and the decisions that matter once your...
Episodes
This Podcast Is Levelling Up: Welcome to Salon Goals
Jan 08, 2026https://www.laurenlappin.com.au/private-coaching
In this week's episode Lauren shares some very exciting news about the future of the Podcast. The same great business growth content, but at an entirely different (and more engaging) level.
....
Rate and Review the Show in Apple: https://podcasts.apple.com/au/podcast/the-lash-business-lounge/id1609510128
Rate the Show in Spotify: https://open.spotify.com/show/0xvJ8MNZM9cbjYBGcMDtb8?si=b23764e4d0ed4b59
Lauren on Instagram: https://www.instagram.com/laurenlappin_
Allure's Instagram: https://www.instagram.com/allure_lashbeautybar<...
Duration: 00:21:49How I’m Closing Out 2025, and Intentionally Setting Up for a Big 2026
Dec 18, 2025The Salon CEO Day - Waitlist & info pack: https://www.laurenlappin.com.au/ceoday
In this week's episode Lauren shares her personal process for evaluating the previous 12 months (of business and life), and how she uses those insights to set goals and plan next-steps for the year ahead.
This episode will give you the framework you need to be honest and clear-headed about 2025, and how to use that knowledge to go into 2026 with both excitement, and clarity.
Essential Questions for a Big 2026:
What went well in 2025? What were the highlights? (04:00).What do... Duration: 00:18:215 Things I Got Wrong in My Business ... and What I'd Do Differently Now
Dec 11, 2025https://www.instagram.com/laurenlappin_
In this week's episode your Host Lauren Lappin breaks down the 5 things she got wrong in her Business, and what she'd do differently now.
The 5 Things I Got Wrong in Her Business:
Holding onto the wrong people for too long. (Be them Staff, Service Providers, or even Clients, you need to cut ties with these people as quickly as possible before they drag you down professionally, and personally). Stayed on the Tools for too long. And held onto control for too long. ("Freedom and control can't coexist" ~ Unknown). (06:30). "I f... Duration: 00:28:01How to Set Yourself Up for a Stress-Free December
Dec 04, 2025https://www.laurenlappin.com.au/private-coaching
https://www.instagram.com/laurenlappin_
In this week's episode Lauren shares several ways that she's taking care of herself (and by extension her Family and her Team) this December. Lauren asks the question: Are You Planning to Thrive, or Just Survive?
"We (as Business Owners) need to take care of ourselves and enjoy this time of year, too"
~ Lauren Lappin.
A focus on health at this time of year is key to making it through the silly season unscathed. (05:30). Massage, Chiropractic (where required), and Sch... Duration: 00:21:286 Mistakes That Quietly Kill Your Profit Margin
Nov 27, 2025https://www.laurenlappin.com.au/service-cost-calculator
In this week's episode Lauren breaks down the 6 mistakes that could be killing your Salon profit margin.
The 6 Mistakes That Quietly Kill Your Profit Margin:
Undercharging for your products and services. (04:45).Discounts, value-adds and loyalty systems that eat into your profit. (08:00).Allowing too much time for your services. Remember, time is money! (13:00).Too many subscriptions, systems and tools. (21:00).Retention of Team Members that aren't performing, and aren't profitable. (25:00).Overdelivering out of fear. (28:00).https://www.laurenlappin.com.au/service-cost-calculator
11 Weekly Money Habits Every Salon Owner...
Duration: 00:34:05Stop Posting This on Your Salon Instagram (It’s Costing You Clients)
Nov 20, 2025https://www.laurenlappin.com.au/private-coaching
In this week's episode Lauren discusses the types of things that you should definitely NOT be posting on your Salon Instagram. Irrelevant and/or Inappropriate posts on your Salon socials can impact your professional reputation, and by extension, cost you new and existing Clients.
Educating, Inspiring, Entertaining and Connecting, these are the only types of posts you should be posting on your business socials ~ Lauren Lappin.
Stop Posting This on Your Salon Instagram:
• Stop posting your Salon Policies.
• Stop posting about Price Increases. (06:00).
•...
Duration: 00:43:45Your Business Growth Checklist: The 9 Things That Actually Move the Needle
Nov 13, 2025https://www.laurenlappin.com.au/private-coaching
In this week's episode Lauren shares the 9 Things That Actually Move the Needle in Growing Your Salon Business.
These key factors range from committing to your Content Marketing, to Team Engagement, to Personal and Professional Development, and everything in-between. As Lauren herself mentions in the episode, "Spend time, energy and focus on these 9 Things and you will see growth in your Business."
Your Business Growth Checklist:
Commit to the Content Marketing for Your Business. (04:15).Team Building and Team Management. (07:00).Your New Client Experience. (10:00).Showing Love to... Duration: 00:36:54Stop Wasting Time: How Beauty Business Owners Should Be Using AI with Alicia Phoenix
Nov 06, 2025https://www.laurenlappin.com.au/private-coaching
In this week's episode Lauren is joined by the amazing Alicia Phoenix (Owner & CEO. of Prolong Lash). Alicia is a fellow AI user and advocate in the beauty business space, and this episode is a deep-dive into both getting started with AI in (and for) your Salon business, and also how you might want to increase your understanding and expand the application of AI going forward.
What Lauren and Alicia Talk About:
• How did Alicia get started with AI? (05:15).
• Using AI for your Salon's content creati...
Duration: 01:03:36Q&A - Moving into a Bigger Space | Staff Laziness and What to Do About It | Salon Managers and Their Role
Oct 30, 2025https://www.laurenlappin.com.au/salon-boss
In this week's Listener Q&A episode (part 2 of 2) Lauren goes deep into the truths and complexities around Moving into a Bigger Salon Space, Dealing with Staff Laziness, and the role(s) of a Salon Manager.
If you have any burning questions for your Salon Business, and you want to hear Lauren's take on them in a future episode of the Podcast, Follow Lauren on Instagram here @laurenlappin_.
Listener Questions:
When is the right time to move into a bigger Salon space? How do I deal wi... Duration: 00:40:24Q&A - Clients That Only Want to See You | Struggling to Budget for Stock | Not Paying Yourself
Oct 23, 2025https://www.laurenlappin.com.au/salon-boss
In this week's Listener Q&A episode (part 1 of 2) Lauren tackles three very different but equally important Salon business questions around Client Expectations, Stock Control, and Owners not paying themselves.
If you have any burning questions for your Salon Business, and you want to hear Lauren's take on them in a future episode of the Podcast, Follow Lauren on Instagram here @laurenlappin_.
Listener Questions:
How do we best engage with Clients that only want to see the Owner or a particular Team member in the Salon? (Wh... Duration: 00:33:39What Actually Matters on Your Salon Socials. (Spoiler: it's not Follower Counts, Views, or Going Viral)
Oct 16, 2025https://www.laurenlappin.com.au/private-coaching
In this week's episode Lauren discusses What Actually Matters on Your Salon Socials. Lauren also shares her opinion on the value of Social Media Marketing Groups and Content Idea Clubs online, and if a virality-first orientation is helpful for marketing bricks-and-mortar businesses.
What Matters More Than Follower Counts, Views, and Going Viral:
• Don't forget, we have bricks-and-mortar serviced-based businesses. Create content for your ideal local Clients, and your ideal potential Clients. (05:45).
• Your main goal on Socials should be to get more paying Clients physically through the do...
Duration: 00:23:39The CEO Mindset Series: Beating Imposter Syndrome in Your Beauty Business.
Oct 09, 2025https://www.laurenlappin.com.au/salon-boss
In part 3 of the CEO Mindset Series, Lauren Lappin dives deep into the concepts of self-belief, self-confidence, and challenging imposter syndrome (and self-doubt) in life and business.
Manifestations of a Lack of Self-Belief:
• Imposter Syndrome and Challenging Negative Thinking. (03:45).
• Comparisonitis. (07:50).
• Negative Self-Talk. (10:00).
• Fear of Failure. (12:45).
• Overwhelm. (14:00).
How To Build Self-Belief and Beat Back Imposter Syndrome:
• Shift Your Focus. Stop looking inward, and start looking outward. (17:30).
• Create a Happy List. Save positive feedback and reviews and put them...
Duration: 00:55:08The CEO Mindset Series: Rewriting Your Money Story.
Oct 02, 2025https://www.laurenlappin.com.au/salon-boss
In part 2 of the CEO Mindset Series, Lauren Lappin explores the concept of Money Mindset, and how your thoughts and feelings around money can impact your life and business.
We all have a Money Blueprint that knowingly (and unknowingly) influences our financial lives (often in limiting ways) and it can be next-to-impossible to identify, challenge and change that rusted-on Blueprint, without the proper tools. This episode of the Podcast aims to provide you with some (or all) of the tools you'll need to get started on rewriting your money...
Duration: 00:36:44The CEO Mindset Series: Breaking Free From Overwhelm.
Sep 25, 2025https://www.laurenlappin.com.au/salon-boss
In part 1 of the CEO Mindset Series, Lauren Lappin dives deep into the concept of Entrepreneurial Overwhelm: what it is, how it can affect both you and your business, and the steps you can take to break free from this viscous cycle and experience more growth and abundance in your business (and life).
• How to spot if you're approaching Overwhelm, or that you are already overwhelmed in your business. (02:00).
• What is Wearing all the Hats in Business? (04:00).
Lauren's Tips for Overcoming Overwhelm:
• Prioritise your task...
Duration: 00:37:39How To Keep Your Client Relationships Professional (without the guilt).
Sep 11, 2025https://www.laurenlappin.com.au/private-coaching
In this week's episode Lauren discusses the incredibly important (yet often unspoken about) topic of Keeping Your Client Relationships Professional, and how to do so without the guilt.
• Dealing with personal questions as a Beauty Professional. (08:30).
• Supporting your Team with systems and policies. (10:30).
• What to do if Clients are inviting you to events/parties/personal get-togethers. (14:20).
• What to do if a Client puts you on the spot. (16:30).
• Firm boundaries are paramount in Professional Client Relationships. Have A Salon Phone!!! (18:30).
• Establish a Centr...
Duration: 00:31:28Future-Proofing Your Business with Smart Money Moves.
Aug 28, 2025https://www.laurenlappin.com.au/private-coaching
In this week's episode Lauren dives deep into the mindset behind making Smart Money Moves in your Salon business, and how to future-proof your business and financial life.
**This is not professional or personal financial advice, and is meant for educational and informational purposes only. Please speak with your Financial Advisor and/or Accountant for personalised and specific information for your business and personal finances.**
Future-Proofing Your Business with Smart Money Moves:
• Why making Smart Money Moves is a key pillar to building and sustaining a...
Duration: 00:27:34The Real Cost of Discounting (and What To Do Instead).
Aug 14, 2025https://www.instagram.com/laurenlappin_
In this week's episode Lauren discusses the real cost of discounting in your Business, and what to do instead.
The Impact of Constant Discounting on Your Business:
Erodes Your Brand Value. Discounts attract bargain hunters, not loyal Clients. (03:00).Discounting can damage the perceived value of your services — Clients and potential Clients may start to question your pricing across the board, you run the risk of being perceived as cheap or non-premium. (04:30).Regular discounts (aimed at attracting new Clients) may start to annoy your most loyal OG Clients. (05:30).Regular discounting ea... Duration: 00:21:44Life Lately: Big Changes, Salon Wins, and What I've Been Learning About Myself.
Jul 31, 2025https://www.instagram.com/laurenlappin_
In this week's episode Lauren goes behind-the-scenes and shares both some very personal updates (about life and business), and also some exciting news about new projects that are coming down the pike.
Life Lately:
• How is Lauren's husband Owen's new business going?
• Health and Fitness in 2025. (05:00).
• ADHD, and Home Life. (08:45).
• The Salon Lately - a quiet March, a strong April, and LED Lashes. (16:00).
• The Final Ever Salon Goals. (19:00).
• Taking Messy Action (on YouTube). (21:30).
• Managing Energy and Focus. (27:00).
... Duration: 00:35:13How to Scale Your Beauty Business Beyond Yourself - an interview with Nat from SZN Social.
Jul 17, 2025In this week's episode Lauren shares a fantastic (in-Salon) interview with the amazing Nat from SZN Social (and the Trend SZN podcast). This episode is a masterclass in growing your Salon with content-creation as a key driver, and getting-off-the-tools in your Business.
SZN Social: https://www.sznsocial.com/
....
Rate and Review 'The Lash Business Lounge' in Apple: https://podcasts.apple.com/au/podcast/the-lash-business-lounge/id1609510128
Rate 'The Lash Business Lounge' in Spotify: https://open.spotify.com/show/0xvJ8MNZM9cbjYBGcMDtb8?si=b23764e4d0ed4b59
Lauren on Instagram: htt...
Duration: 01:14:4211 Years - 11 Lessons: What I've Learned from Building a 7-Figure Salon (and Coaching 200+ Beauty Business Owners).
Jul 10, 2025Salon Goals - https://www.laurenlappin.com.au/salon-goals
In this week's episode Lauren shares 11 crucial lessons she's learned from 11 years in Business. These lessons have been foundational in Lauren launching and growing multiple successful businesses in the Beauty space.
You don't need to do it all yourself. (03:00).Your Business should work for you, and not the other way around. (05:30).Good communication is everything. (07:15).The Customer is NOT always right. (10:30).Hire for personality, work ethic and culture fit, not skills and experience. (12:30).Your Team will only rise to the standard that you set and uphold yourself. (14:45... Duration: 00:43:29When the Client Isn't Right - Handling Complaints and other Difficult Situations
Jul 03, 2025Join Salon Goals: https://www.laurenlappin.com.au/salon-goals
In this week's episode Lauren discusses a recent difficult situation in her Salon business. From how the Team handled the issue with the Client at the time, to how Lauren and her senior staff are handling the situation now and into the immediate future, we go inside the Salon and navigate the journey together.
Handling Complaints and other Difficult Situations:
• 9 times out of 10, the Customer/Client IS always right, but in some situations the Client ISN'T always right. ~ Lauren Lappin. (06:00).
• A negative Clien...
Duration: 00:29:32How Salon Goals Helped Tylar from 'Unreal Artistry' Grow Her Beauty Business
Jun 26, 2025Salon Golas Waitlist - https://www.laurenlappin.com.au/salon-goals-waitlist
In this week's episode Lauren shares an amazing conversation she had with Tylar from Unreal Artistry in Beaconsfield, Australia. Tylar got started in the Beauty Industry at the age of 15, and worked both in Australia and in Canada (in all different types of beauty businesses) before returning to Melbourne to establish her own Salon Business. Tylar is now known throughout the Industry for her unique and amazing Salon location, and her world class Client experience.
Tylar begins by sharing the journey of how she got s...
Duration: 00:38:01Q&A - When Is The Right Time to Hire? | What To Do When Staff Get Job Offers from Another Business?
Jun 19, 2025Salon Goals.
In this week's Q&A episode (part 3 of 3) Lauren tackles two very different but equally tough questions about Hiring, Team Management and Negotiation.
If you have any burning questions for your Salon Business, and you want to hear Lauren's take on them in a future episode of the Podcast, Follow Lauren on Instagram here @laurenlappin_.
Listener Questions:
When is the right time to hire?What do you do when a valued member of the Team has been offered a position by another Business, and the offer is very difficult to ma... Duration: 00:24:23Q&A - What To-Do in Gaps | Timely Rewards | Getting Clients to Rebook | Rebranding a Business | Dealing with Poor Retention
Jun 12, 2025In this week's Q&A episode (part 2 of 3) Lauren tackles several tough yet massively important Listener Questions from a recent Instagram Poll. If you have any burning questions for your Salon Business, and you want to hear Lauren's take on them in a future episode of the Podcast, Follow Lauren on Instagram here @laurenlappin_.
Listener Questions:
What do you have your Team do when Clients aren't booked in? What jobs do you get done in the gaps?Do you use the Timely Points/Rewards system in Salon? (09:00).Getting Clients to Rebook. (14:30).Rebranding and Reinvention in the Be... Duration: 00:37:35Q&A - Phone Usage | Socials for Growth | Hiring Skilled vs Unskilled Staff | Social Media Burnout and Chasing Trends
Jun 05, 2025Join SALON Goals:
In this week's Q&A episode (part 1 of 3) Lauren tackles a list of fantastic Listener Questions from a recent Instagram Poll - with the bulk of the questions being focussed around Phone Usage in the Salon, Hiring, Social Media, and Growth.
If you have any burning questions for your Salon Business, and you want to hear Lauren's take on them in a future episode of the Podcast, Follow Lauren on Instagram here @laurenlappin_.
Phone Usage in the Salon.Social Media Content for new vs established Salon businesses. (07:30).Hiring Skilled vs Unskilled St... Duration: 00:27:30Are You The Bottleneck in Your Own Business?
May 29, 2025https://www.instagram.com/laurenlappin_
Are you the bottleneck in your own Business? In this week's episode, Lauren discusses how to know if you are, and what to do about it.
"A bottleneck in business is any limiting factor (in a process) that slows the growth of your Business." ~ Lauren Lappin.
Some Examples of Salon Business Bottlenecks:
You have current and/or potential Clients waiting on you to confirm bookings and reply to DM's, calls, emails. (05:00).Your Team needs to get approval on absolutely everything in the Salon. (06:20).Content not getting posted... Duration: 00:35:344 Signs You're Ready to Hire (and what to fix if you're not)
May 22, 2025Done-for-You Policy and Procedure Manual.
In this week's episode Lauren discusses the 4 Signs You're Ready to Hire, and what to do if you're not.
"The cost of waiting too long to hire, is that you might end up hiring out of desperation, and a desperate hire is often a bad hire." ~ Lauren Lappin.
4 Signs You're Ready to Hire:
Your client demand is outpacing your capacity. (07:30).You're constantly working IN the business, not ON it. (10:55).You've started the process of creating Systems and documenting Policies. (12:45).You're mentally ready to let go. (17:30)....
Duration: 00:25:33The Hobby Mindset - Why You Need to Start Treating Your Salon Like a Real Business
May 15, 2025https://www.instagram.com/laurenlappin_
In this week's episode Lauren shares the 5 signs that you might be stuck in a Hobby Mindset, and that you might treating your Business like a hobby or side-hustle.
Lauren then goes on to share 5 proven ways to break out of The Hobby Mindset in your Beauty Business.
The 5 Signs That You're Stuck in The Hobby Mindset:
You don't know your numbers. (01:40).Your prices haven't gone up in a really long time. (02:15). You're available All The Time. (03:30).You keep offering services that you don't enjoy doing and... Duration: 00:20:52How to Stay Consistent with Your Salon Socials (even when you're busy AF).
May 08, 2025Salon Goals: https://laurenlappin.com.au/salon-goals
In this week's episode Lauren discusses how you can stay consistent and effective with your Salon Socials, even when you're busy AF.
• How consistent social media marketing was crucial in Lauren growing multiple successful beauty businesses since 2014. (02:45).
• Getting to 5,000 Followers. (09:30).
• Don't put Content Creation last on your To-do list. (12:00).
• Put a time limit on your Content Creation block for the week. (14:00).
• We want Customers, not just Followers. (16:00).
• Staying consistent is paramount to your success. (19:00).
• Test and refine a weekly p...
Duration: 00:40:18The Truth About Burnout in the Beauty Industry ... and How to Come Back From It.
May 01, 2025https://www.instagram.com/laurenlappin_
In this week's episode Lauren tackles an incredibly important (and complex) topic that impacts the majority of Beauty Industry Professional and Salon Owners at some point during their careers, burnout.
Lauren first covers the early warning signs of impending burnout (how to know it's coming), and she then goes on to share five proven ways to fight back and even overcome burnout in your beauty business.
The Early Warning Signs of Burnout in Your Business:
You start fantasising about scenarios that would force you into having time... Duration: 00:27:24Is Your Online Booking Process Losing You Potential Clients?
Apr 24, 2025https://www.instagram.com/laurenlappin_
In this week's episode Lauren discusses the good and the bad of trying to book a basic beauty service (online) while on a recent trip to Melbourne, Victoria, and spoiler alert, there was a lot of bad.
Lauren searched for, and found, 5 different Salons and attempted to book a service online with each of them, and for the most part she found the process frustrating and/or a complete waste of her time.
Is Your Online Booking Process Losing You Potential Clients?
• "I was struck by ho...
Duration: 00:21:02How to Lead Your Salon Team the Right Way - with Lauren's Salon Manager, Jemma.
Apr 17, 2025https://www.instagram.com/laurenlappin_
In this week's episode Lauren is joined by her Salon Manager, Jemma, and they dive deep into all things Salon Management and Leadership.
Topics Covered in this Episode:
• Micromanagement. (12:00).
• The impacts of poor leadership on both productivity, and Team morale. (15:30).
• What's it like stepping into management in the Beauty space? (21:30).
• What does Jemma think makes for a great Salon Team and Team Member? (25:00).
• What are the biggest mistakes Salon Owners make when managing their Teams? (31:00).
• Setting your Team up for maximum su...
Duration: 00:46:08Q&A - Team Rewards | Staff Leaving to Start a Competitive Business | Stepping Away | Building Clientele | Giving Up | Unreliable Team Members
Apr 10, 2025Booked & Busy: https://laurenlappin.com.au/booked-and-busy
In this week's episode Lauren tackles a list of amazing (and at times challenging) Listener Questions from a recent Instagram Poll - with the bulk of the questions being focused on and around Staffing and Employee motivation and management.
If you have any burning questions for your Salon Business, and you want to hear Lauren's take on them in a future episode of the Podcast, Follow Lauren on Instagram here @laurenlappin_.
How does Lauren reward her Team? How would Lauren handle people leaving and starting their own Bu... Duration: 00:30:04Common Financial Mistakes that Salon Owners Make (and how to avoid them).
Apr 03, 2025https://www.instagram.com/laurenlappin_
In this week's episode Lauren discusses some of the most common financial mistakes that Salon Owners (of all experience levels) make, and how you can work to avoid them.
You don't need to address all the potential financial mistakes in your business at the same time, just take them one a time and watch your revenue and your profitability grow ~ Lauren Lappin.
8 Common Financial Mistakes that Salon Owners Make:
Not having proper daily processes for handling transactions and cash. (01:30).Not optimising your Salon Calendar/Schedule, and not... Duration: 00:33:135 Leadership Lessons I Wish I Knew Sooner.
Mar 27, 2025https://www.instagram.com/laurenlappin_
In this week's episode Lauren shares 5 Hard-won Leadership Lessons from over a decade of leading people in her Salon Business.
5 Leadership Lessons Lauren Wishes She Knew Sooner:
Don't be afraid to let go of toxic or underperforming staff. (02:00). Everyone is Replaceable. (05:15).No one cares about Business like you do. (08:30). "Employees are working for their pay-checks, we Business Owners are working for our futures." ~ Lauren Lappin.You don't have to say yes to everything. Stop being a People-Pleaser! (12:30). Hire for personality, not for skills and experience alone. (17:20).Hire Slo...
Duration: 00:22:45Ep. 134: The Reasons Why Your Clients Don't Come Back (part 2)
Mar 20, 2025Catch up on part 1 here (Ep. 133): https://player.captivate.fm/episode/de70341b-3ae6-4bed-b76d-ac635c1af492
In this week's episode Lauren discusses some more reasons why your Clients might not be coming back to your Salon, and just like last week, many of these reasons go beyond the quality of your work and/or the cost of your services.
Keep in Mind: the types of TikTok clips that Lauren was watching around this topic aren't actually good examples of strong marketing for your Salon.
The Reasons Why Your Clients Don't...
Duration: 00:40:18The Reasons Why Your Clients Don't Come Back (part 1)
Mar 13, 2025https://www.instagram.com/laurenlappin_
In this week's episode Lauren discusses some of the reasons why your Clients might not be coming back to your Salon, and many of these reasons go beyond the quality of your work, and your Team's work.
In this two-part series, Lauren shares her thoughts regarding a recent round-up on TikTok of the most common reasons why Clients don't return to Beauty Service Providers, and shares some simple tips to avoid doing each of these things that might be stopping your Clients from rebooking.
Keep in Mind: the...
Duration: 00:33:47Debunking the Myth of Passive Income in the Beauty Industry
Mar 06, 2025https://www.instagram.com/laurenlappin_
In this week's episode Lauren sets out to Debunk the Myth of Passive income in the Beauty Industry. This is a topic that Lauren has been wrestling with for quite a while and she feels that the Podcast is the very best place share this very complex issue in business, at length and in-depth.
What is Passive Income? Passive income is money you earn with little ongoing effort, from sources other than a traditional job and/or hours-for-dollars based business activities.
• The Rise of the Beauty Business Coach. (03:50).
... Duration: 00:25:46Q&A - Juggling Motherhood & Business when Your Kids are Little | Difficult Employees | Struggling to Find Clients
Feb 27, 2025Lauren on Instagram: https://www.instagram.com/laurenlappin_
In this week's episode Lauren tackles a list of 3 fantastic Listener Questions from a recent Instagram Poll - this is part 2of a 2-part Q&A series.
If you have burning questions for your Salon Business and want to hear Lauren's take on them in a future episode of the Podcast - Follow Lauren on Instagram here @laurenlappin_.
How did Lauren juggle being a Mother and being Business Owner back when her children were little? How to deal with a difficult employees (that are also very good... Duration: 00:28:01Q&A - Increasing Client Retention Rate | Opening a Second Location | First Year Growth | Difficult Client Conversations
Feb 20, 2025Get Booked & Busy: https://laurenlappin.com.au/booked-and-busy
In this week's episode Lauren tackles a list of four very BIG Listener Questions from a recent Instagram Poll - this is part 1 of a 2-part Q&A series.
If you have burning questions for your Salon Business and want to hear Lauren's take on them in a future episode of the Podcast - Follow Lauren on Instagram here @laurenlappin_.
What is the most effective way to support Staff to rebook Clients?Should I open a second location? (08:00).First Year Growth, where should I be? (15:15).How... Duration: 00:29:06The 7 Reasons Why Beauty Businesses Fail.
Feb 13, 2025https://www.instagram.com/laurenlappin_
In this week's episode Lauren discusses the 7 Reasons Why Beauty Businesses Fail, plus she shares some proven strategies you can start implementing today to right the ship in your Business.
Poor Time Management. You need to work out what really moves the needle in your Business, and put the majority of your concerted efforts on those high-impact activities. (01:15).Lack of understanding of Business Finances (cash flow, pricing, costs, profitability and accurate Book Keeping). (07:45).Outsourcing and/or Hiring before you are ready. Keep doing the work you can do really well for... Duration: 00:33:558 Ways You Can Increase Profits in Your Beauty Business in 2025
Feb 06, 2025Salon Goals February 2025.
In this week's episode Lauren shares 8 Proven Ways You Can Increase Profits in your Beauty Business in 2025, and as Lauren mentions in the episode "These aren't fun things" but they're essential for increasing business profits.
You need to be running a regular review (of the monies in and out) in your business. (04:00). Examine your reports. "Don't go through business with blinders on" ~ Lauren Lappin. (08:45). Review all your spending. Try to get a better deal on your utilities, your supplies, and your general Salon consumables. (13:00). Raise Your Prices! (15:15).Expand your retail range, and focus... Duration: 00:32:16Hiring Skilled vs Unskilled Staff for Your Salon Business
Jan 30, 2025https://www.instagram.com/laurenlappin_
In this week's episode Lauren discusses the Pros and Cons of Hiring Skilled vs Unskilled Staff for your Salon Business. No hiring decision is easy, but this episode should allow you to get some clarity about what you're gaining (and potentially what you're giving up) when hiring experienced vs inexperienced Team Members.
Hiring "Skilled" Staff (the Pros and Cons):
• Pro: Skilled Team Members are up-and-running much much quicker and making money for you from the start (08:45).
• Pro: Less training requirements to get a Skilled Hire working at a...
Duration: 00:22:28What Would Happen to Your Business if You Took a Month Off Work?
Jan 23, 2025Salon Goals February 2025.
In this week's episode we discuss a very challenging question for Salon Owners: What Would Happen to Your Business if You Took a Month Off Work? Lauren also helps you answer the following, Have you built yourself a business, or a job?
If You Took a Month Off Work?
Would administration asks, Client communications, social media posts and general cleaning stop getting done while you're away? (03:45)Would your regular stock control and ordering processes be maintained? (04:45)Would the wages, banking and booking keeping get done? (06:00)Have you built yourself a business... Duration: 00:16:15Starting a New Business / Building a Brand
Jan 16, 2025https://www.instagram.com/laurenlappin_
In this week's episode Lauren discusses the steps she's taken to help build her and her husband Owen's new Landscaping Business. This episode focusses on getting the Marketing, Promotional and Communication Assets right from the outset, and how it sets you up to succeed in the long-term, regardless of industry.
Finding the right business Name. (04:00)Go Big or Go Home! (plus using ChatGPT to brainstorm potential names). (12:00)Registering your business name, and domain names. (13:30)Get a professional email address. (17:50)Finding the perfect logo. (using Design Crowd). (18:45)Sourcing options for the Formscape... Duration: 00:47:46Here's Why You Aren't Getting New Clients
Dec 19, 2024https://www.instagram.com/laurenlappin_
In this week's episode Lauren discusses 4 Reasons Why You Aren't Getting New Clients into your Salon.
Your Social Media Sucks! (02:00). In 2025 (and beyond) you simply have to care about the quality of your Social Media Content, on being consistent, personal, engaging, and original. You Aren't Building Relationships with Your Clients (09:00). Studies show that the no.1 reason a Customer will leave a business is Perceived Indifference on the part of the Business. You're Not Giving Your Clients an Incentive to Return (15:00).Lack of Attention to Detail (18:00).Forbes.com on the...
Duration: 00:25:59Gabrielle Hill on Client Education, Hiring Staff, Fear in Business, Time Management, and The Value of Client Feedback - p2/2
Dec 12, 2024https://www.instagram.com/laurenlappin_
In this week's episode (part 2 of 2) Lauren is joined by the incredible Gabrielle Hill from The Lash House Newcastle and Lash Mami Pro. Lauren and Gab dig into hiring, mindset, time and self-management, and balancing all the priorities inside and outside of business.
• How does Gab manage all the competing priorities in her life? (And there's a lot!!). (06:45).
• Motivation is fleeting ~ Lauren Lappin. (10:30).
• The role of the Partner in employee success, and self-confidence. (11:45).
• What has been Gab's biggest struggle in Business? (13:00).
• Gabrielle's mindset change aro...
Duration: 00:21:01Gabrielle Hill on Starting & Growing 'The Lash House Newcastle', Moving Beyond the Home Salon, Risk Taking, and Getting Clients to Rebook - p1/2
Dec 05, 2024https://www.instagram.com/laurenlappin_
In this week's episode (part 1 of 2) Lauren is joined by the amazing Gabrielle Hill from The Lash House Newcastle and Lash Mami Pro. This is part 1 of a 2-part deep dive into how Gabrielle started, adapted, expanded and grew The Lash House Newcastle.
• Gabrielle's Team and their commitment to Content Creation. (06:45).
• How did Gab get started in Beauty and Lashing? (09:25).
• From Townhouse to Granny Flat, and growing the Team. (13:30).
• Establishing a dedicated space for 'The Lash House Academy'. (18:00).
• Failure is not an option! (19:45...
Duration: 00:29:12How I'm Taking Care of Myself This December
Nov 28, 2024https://www.instagram.com/laurenlappin_
In this week's episode Lauren shares several ways that she's taking care of herself (and by extension her Family and her Team) this December. Lauren asks the question: Are You Planning to Thrive, or Just Survive?
"We (as Business Owners) need to take care of ourselves and enjoy this time of year, too" ~ Lauren Lappin.
A focus on health at this time of year is key to making it through the silly season unscathed. (05:30). Massage, Chiropractic (where required), and Scheduled Exercise Sessions are an essential part of Lauren's plan... Duration: 00:23:43Q&A - Managing the Family Schedule | Arriving Early at the Salon | More Team Members vs More Clients | Home Gym (Worth It?) | Calculating Your Salon Financials
Nov 21, 2024Grow Your Beauty Biz: https://laurenlappin.com.au/private-coaching
In this week's episode Lauren answers a wide-ranging list of Listener Questions from a recent Instagram Poll. (If you have burning questions for your Salon Business and want to hear Lauren's take on them in a future episode of the Podcast - Follow Lauren on Instagram here https://www.instagram.com/laurenlappin_)
How do you manage the Family Schedule while running a business? How early do you get to the Salon before your first Client is due to arrive? (07:00).Boosted Posts, Campaigns, or both? Putting on a Tea... Duration: 00:29:33Show Me Your Calendar, And I'll Show You Your Life
Nov 14, 2024Want More Info on the Salon Boss Mastermind? DM 'MASTERMIND' to Lauren on Instagram https://www.instagram.com/laurenlappin_
In this week's episode Lauren asks a very big question: "If I was to look at your calendar right now, what would it tell me about your business and life in 12 months?"
The things that you are dedicating your time to right now, will dictate how your future is going to look. (02:15).No time for business development = no chance for growth. (02:55)."The definition of insanity is doing the same thing over and over again and expecting different re... Duration: 00:20:12Want Better Clients? Start By Being One!
Nov 07, 2024https://www.instagram.com/laurenlappin_
In this week's episode Lauren discusses a key factor in attracting and keeping Better Clients, and that's to Start by Being a Better Client Yourself.
"What you put out there, is what you get back"~ Lauren Lappin.
• No-shows in business. (05:00).
• Last-minute cancellations in business. (06:30).
• Being asked for a cheaper prices and/or discounts. (08:00).
• Chasing people for money sucks!! (10:00).
• Lauren's Week from Hell, and trying to model Ideal Client Behaviour (walking the talk). (13:30).
• Ask Yourself: Would I want me as a Client? (18...
Duration: 00:24:00How Often Should You Increase Your Service Prices?
Oct 31, 2024Want More Info on the Salon Boss Mastermind? DM 'MASTERMIND' to Lauren on Instagram https://www.instagram.com/laurenlappin_
In this week's episode Lauren discusses how to increase your Salon Service Prices on a regular basis, and why you shouldn't ever feel uncomfortable and/or greedy when doing so.
"Price rises are necessary to combat rising costs, sustaining your continued business growth, and to fairly compensating both yourself and if you have one, your Team" ~ Lauren Lappin.
How To Increase Your Salon Service Prices.
Priced for Profit (02:45). Know Your Costs (for every s... Duration: 00:28:48Stop Posting This Type of Content if You Want to Get Booked and Busy
Oct 24, 2024Want More Info on the Salon Boss Mastermind? hello@laurenlappin.com.au | https://www.instagram.com/laurenlappin_
In this week's episode Lauren discusses 5 Different Types of Social Media Content that might be working against your goals of getting booked and busy in your Salon.
"Get specific about the type of Client you want to attract to your Salon, and craft your Social Media Content to appeal to that exact type of person" ~ Lauren Lappin.
Stop creating and posting educational content around your profession that is aimed at other Industry Professionals and not at your Ide... Duration: 00:20:123 Lessons I Learnt While Scaling My Beauty Business from 20K Months to 80K Months
Oct 17, 2024Want More Info on the Salon Boss Mastermind? hello@laurenlappin.com.au | https://www.instagram.com/laurenlappin_
In this week's episode Lauren shares three key lessons she learnt while scaling her Beauty Business from 20K months to 80K months.
You need to let go of control and trust Your Team (01:00). Time spent working on Clients in your Salon, isn't as value as time spent working on Your Business (04:30). Set Revenue Goals (09:00).Rate and Review the Show in Apple: https://podcasts.apple.com/au/podcast/the-lash-business-lounge/id1609510128
Rate the Show in Spotify: https://op...
Duration: 00:15:52Life Update - Behind the Scenes of My Salon, My Coaching Business, and My New Business
Oct 10, 2024Want More Info on the Salon Boss Mastermind? hello@laurenlappin.com.au | https://www.instagram.com/laurenlappin_
In this week's episode Lauren shares a Big Life Update, covering all things Business, Coaching and Entrepreneurship. Lauren's goal in this episode is to show that business can be everything from stressful and demanding, to exciting and new (and everything in-between), all at the same time. No one's Business Life is perfect day in, day out, but that's part of what makes growing and sustaining a successful Beauty Business so exciting, and so gratifying.
• The Salon Update (00:30).
...
Duration: 00:25:17My Top Tips for Surviving the Christmas Rush.
Oct 03, 2024https://www.instagram.com/laurenlappin_
In this week's episode Lauren discusses how she approaches the busiest time of the year in her Salon (being November and December). She shares some super valuable tips for thriving during this period, keeping your Team motivated, and your Clients happy.
Don't Overbook Yourself (01:00). Stick to your Set Working Hours!Start Organising for Your Busy Period (08:45). Block out some time to book in your best Clients as far in advance as possible. Celebrate Yourself (and Your Team if you have one) (11:15). Have a Break! (16:00).Rate and Review the Show...
Duration: 00:23:57How To Get Stuff Done on the Days You Don't Feel Like It
Sep 26, 2024https://www.instagram.com/laurenlappin_
In this week's episode Lauren discusses 7 Ways to Get Stuff Done in your business, even when you don't feel like being productive.
7 Ways to Fight Back Against Procrastination in Your Salon Business:
Remove Physical Clutter (06:20). Remove Digital Clutter (08:00). The 5 Minute Rule (12:15).The 2 Minute Rule (14:05). Get the Hardest Task Off Your To-do List First ("Eat That Frog") (15:00).Stop Over-Investing in Learning, and Under-Investing in Doing (19:00). "For every hour that you spend learning, you should be matching that with an hour of executing". Action Leads to Motivation! (21:30).Rate and...
Duration: 00:30:16Open-Air Salon Communication Do’s & Don'ts
Sep 19, 2024https://www.instagram.com/laurenlappin_
In this week's episode Lauren discusses the Do’s and Don'ts of Open-Air Salon Communication. The way both your Team and your Clients communicate in an Open-Air Salon can leave a lasting impression on everyone in the Salon at the time - positive when you get it right, and negative when you don't.
Communication Rules for Team Members.
• Lauren shares a story of getting trapped in an incredibly uncomfortable Salon conversation.
• Establish Rules and Policies around appropriate Topics of Conversation in the workplace (08:00).
• Rules around get...
Duration: 00:24:20Why You Need to "Hire Slow, and Fire Fast" in your Beauty Business
Sep 12, 2024https://www.instagram.com/laurenlappin_
In this week's episode Lauren shares several reasons why you need to "Hire Slow, Fire Fast" in your Beauty Business.
Managing staff is never easy, and it's never set-and-forget, but letting someone go can be even harder. It takes awareness, nuance, and compassion (for everyone involved in the process).
"Good hiring decisions never come from a place of desperation" ~ Lauren Lappin.
Why You Need to Hire SloW, Fire Fast:
Not letting someone go can negatively impact your Mental Health as the Business Owner (07:30). It can... Duration: 00:19:57Q&A - Highs & Lows in Business | LED Lash Systems | Mentorship | Salon Advertising | Contractors vs Employees | Setting Healthy Boundaries
Sep 05, 2024Grow Your Beauty Biz: https://laurenlappin.com.au/private-coaching
In this week's episode Lauren answers 6 different and wide-ranging Listener Questions from a recent Instagram Poll. (If you have burning questions for your Salon Business and want to hear Lauren's take on them in a future episode of the Podcast - Follow Lauren on Instagram here https://www.instagram.com/laurenlappin_)
How do you deal with the Highs and Lows of an Entrepreneurial Life? (01:10)The LED Lash System (Lauren's initial thoughts). (06:10)Who was Lauren's first Business Mentor? And does she currently have a Mentor? (09:30)How do you... Duration: 00:28:319 Reasons Your Clients Aren't Coming Back to You
Aug 29, 2024https://www.instagram.com/laurenlappin_
In this week's episode Lauren shares 9 Reasons That Your Clients Aren't Coming Back to You. Improve any or all of these factors and you will definitely see an improvement in your Client Retention Rate and your Positive Referral Rate.
Lack of Comfort During Appointments. Poor Presentation and/or Cleanliness of the Salon Space (04:45).Bad Smells in the Salon Space (07:20).Disruptive Environments and Inappropriate Conversations (14:50). You're Not Managing Your Client's Expectations (17:50). You're Not Respecting Your Client's Time (20:55).You're Not Conducting a Thorough Consultation with First-time Clients (27:10). Bad Retention, or Results (the Client... Duration: 00:40:363 Signs You Should Be Raising Your Prices.
Aug 22, 2024https://www.instagram.com/laurenlappin_
In this week's episode Lauren discusses the 3 Signs You Should Be Raising Your Prices.
Your costs have increased. (01:20)Keep an eye on Competitor Pricing, but don't base your pricing on theirs. (07:15)You've Got Too Many Clients. (If the demand is greater than the supply, raise your prices!) (11:40)Rate and Review the Show in Apple: https://podcasts.apple.com/au/podcast/the-lash-business-lounge/id1609510128
Rate the Show in Spotify: https://open.spotify.com/show/0xvJ8MNZM9cbjYBGcMDtb8?si=b23764e4d0ed4b59
Lauren on Instagram: https://www...
Duration: 00:22:0113 Things That Will Help You Achieve Your Business Goals Faster.
Aug 15, 2024https://www.instagram.com/laurenlappin_
In this week's episode Lauren discusses 13 Things That Will Help You Achieve Your Business Goals Faster.
Thinking Abundantly. (02:15)Ask for Help. (05:55)You Need to Spend Less Time on the Tools. (07:00)Take Responsibility for Your Business. (10:10)Get Uncomfortable! (12:00)Solve Problems for Your Ideal Clients. (14:00)Price Your Service for Profit. (16:30)Focus on You and Your Business. (19:15)Grow a Team. (21:20)Set Goals (and make them a bit scary!) (25:00)Focus on Nurturing Your Existing Clientele. (27:20)Invest in Yourself. (30:45)Increase Your Client Retention Rate. (32:45)Ep. 89: Ready To Work On Your Business, Not Just In...
Duration: 00:37:45My Lash Industry "Icks"
Aug 08, 2024https://www.instagram.com/laurenlappin_
In this week's episode Lauren shares 5 Lash Industry "Icks" that she really doesn't like to seeing, and sadly she sees them all far too often.
Complaining about your Clients on Social Media. (01:15) This extends to Reels making fun of Clients, and posting harsh policies and pricing updates on your Socials.Charging an After-hours Surcharge. (09:00)Using anything over 10mm on (or not even Lashing) the inner-corner of the eye. (13:15)Judging other Salons for using Pre-made and/or Pro-made Lashes. (17:00)The "Traditional" Lash Artist Career Path. (24:30)Rate and Review the Show...
Duration: 00:36:09When You Have a Team, and Your Clients Still Only Want You.
Aug 01, 2024Salon Goals - https://laurenlappin.com.au/salon-goals
In this week's episode Lauren discusses what to do when your hire a Team, but your Clients just want you. It took Lauren 3 whole years (in 1/2 day cuts) to reduce her client load down and to fully transition her Clients over to Team Members that those Clients were happy to stay with.
You need to make yourself less available. (03:15)Stop marketing yourself. (07:20)Stop people pleasing. (09:00)You need to let go of control. (11:00)"Different doesn't equal bad" ~ Lauren Lappin.
Rate and Review the Show in...
Duration: 00:17:34How Salon Goals Helped Tylar from 'Unreal Artistry' Grow Her Beauty Business
Jul 25, 2024Salon Golas - https://laurenlappin.com.au/salon-goals
In this week's episode Lauren shares an amazing conversation she had recently with Tylar from Unreal Artistry in Beaconsfield, Australia. Tylar got started in the Beauty Industry at the age of 15, and worked both in Australia and in Canada (in all different types of beauty businesses) before returning to Melbourne to establish her own Salon Business. Tylar is now known throughout the Industry for her unique and amazing Salon location, and her world class Client experience.
Tylar begins by sharing the journey of how she got started...
Duration: 00:34:49Q&A - Burnout | Salon Music | Workout Plans | Biz Owner & Mum | Salon Managers | Retiring Your Husband | Diet Plans | Professional Photos
Jul 18, 2024https://www.instagram.com/laurenlappin_
In this week's episode Lauren answers questions from a recent Instagram Q&A Poll. There's a mix of personal and business related questions, so for all additional resources and any links mentioned see below:
Do you ever feel burned out, or like you just can't be bothered? Salon Music and Client Refreshments. (07:10)How to gain new Clients after moving to a new state (or town/city/region). (13:40)Does Lauren follow a workout plan, how many days per week does she exercise, and how does she fit it all in? (14:45)How long... Duration: 00:49:2710 Things I've Learned in 10 Years of Business
Jul 11, 2024https://www.instagram.com/laurenlappin_
In this week's episode Lauren shares 10 Things She Has Learned in 10 Years of Business.
Being the "Best" will only keep you stuck working on Clients (04:30). You need to invest in You (09:15). Everyone is Replaceable (13:00). Work out what your time is worth (per hour), and then outsource any task that costs you less than 50% of your hourly rate and pay someone to do it for you (18:10). You've got to know your Numbers (19:40). You need to know your Break Even Point. Both You (and your Team) have to be good with People (21:30).You... Duration: 00:40:16Celebrating 100 Episodes of The Lash Business Lounge
Jul 04, 2024https://www.instagram.com/laurenlappin_
In this week's episode we are Celebrating 100 Episodes of The Lash Business Lounge. In this very special episode, Lauren is joined by her Podcast Producer, Josh, who has a selection of burning questions for the Lauren and the show.
• How has Marketing in the Beauty Industry changed since early 2022? (02:00)
• What lessons did Lauren learn by diving into making Reels and producing so much video and audio content over the past 2-3 years? (08:35)
• Is long-form or pillar content (like a Podcast) the right way to go for a brick...
Duration: 00:42:07From Chaos to Cash Flow: Why Stock Management Matters for Your Beauty Business
Jun 27, 2024Salon Goals July 2024 - Click to Learn More.
In this week's episode Lauren discusses a super important topic for both the smooth running of your Business and the financial viability of your Business, Stock Control.
"You really don't want to run out of stock, as your Clients will see it as a lack of professionalism" ."When you do your ordering only when supplies are low, you're setting yourself up for embarrassing situations and even Client cancellations". "If you're not keeping track of your stock on a regular basis, you will most likely end up spending too... Duration: 00:23:16My Top 5 Reasons for Firing a Client
Jun 20, 2024https://www.instagram.com/laurenlappin_
In this week's episode Lauren shares her Top 5 Reasons for Firing a Client.
The Client has unrealistic expectations. (02:00)Regular payment issues and/or payment disputes. (05:50)Chronic lateness and/or No-shows. (09:30)Disrespectful or abusive behaviour towards Yourself, or your Team, or other Clients. (11:00)Lack of compatibility. (14:30)Rate and Review the Show in Apple: https://podcasts.apple.com/au/podcast/the-lash-business-lounge/id1609510128
Rate the Show in Spotify: https://open.spotify.com/show/0xvJ8MNZM9cbjYBGcMDtb8?si=b23764e4d0ed4b59
Lauren on Instagram: https://www.instagram.com...
Duration: 00:25:12Things I Didn't Do to Grow My Clientele
Jun 13, 2024https://www.instagram.com/laurenlappin_
In this week's episode Lauren discusses the Things She Didn't Do to Grow Her Clientele.
Lauren didn't run lots of crazy discounts, or sales, or promotions. (01:40)Lauren didn't just create and post Content when she felt like it, she committed. (05:00)Lauren didn't view other People (and Businesses) as competition. (06:40)Lauren didn't copy what other Salons were doing in their Businesses. (08:50)Lauren wasn't lazy, and she wasn't complacent. (10:40)Lauren never ignored Client feedback, and she didn't allow her ego get in the way of improving her Business. (14:00)Rate and Review...
Duration: 00:16:30The 6 Things My Highest Achieving Coaching Clients Have in Common
Jun 06, 2024https://www.instagram.com/laurenlappin_
In this week's episode Lauren discusses the six things her highest achieving business coaching Clients have in common.
They're Action Takers. (02:00)They Know The Have to Put the Work In. (05:00)They're All Coachable and also Open to New Ideas. (07:00)They Choose to Work on Their Business, Not Just in It. (09:30)They All Focus on Long-term Success. (11:10)They Have Been Actively Involved in Business Coaching for 12 or More Months. (17:38)Rate and Review the Show in Apple: https://podcasts.apple.com/au/podcast/the-lash-business-lounge/id1609510128
Rate the Show in S...
Duration: 00:23:16Price Rises | Kids in Salon | Becoming a Lash Supplier | Eating Outside of Meals | Hiring Receptionists | Delegation
May 30, 2024In this week's episode Lauren answers questions from a recent Instagram Question Box and Q&A.
If you want to ask Lauren a question for future Q&A Episodes, keep an eye on her Instagram Account @laurenlappin_
When you raise your prices, do you notify your Clients about the price rise? (00:55) Kids in Salon. (03:55)Tips for becoming a Lash Supplier. (10:00)Tips for not eating outside of meals. (12:20)Hiring Receptionists. (15:45)How do you resist the urge to take work back, when your Team can't do it right? (17:55)Rate and Review the Show in Apple: https://p...
Duration: 00:22:33Is The Lash Industry Dying?
May 23, 2024https://www.instagram.com/laurenlappin_
In this week's episode Lauren discusses the very controversial (yet persistent) question that has permeated Lash Business Discussions all around the world in 2024: Is The Lash Industry Dying?
Lauren explores where (and why) these discussions are happening, her thoughts on the assertion from both the Salon Owner and Beauty Practitioner perspective, and she also pushes back against this being a tide that the fight can't fight against.
Rate and Review the Show in Apple: https://podcasts.apple.com/au/podcast/the-lash-business-lounge/id1609510128
Rate the Show in S...
Duration: 00:16:50Deanna Campese on Lash’d Eyelashes, the International Lash Masters Conference, and Changing the Industry
May 16, 2024https://www.lashdeyelashes.com/products/2024-melbourne-lash-conference
Discount Code: LBL10 (for 10% off your 2024 Melbourne Lash Conference Ticket)
In this week's episode Lauren chats with the amazing, Deanna Campese. Deanna is the founder of Lash'd Eyelashes, the International Lash Masters Conference, and a game changing new Training Initiative with the goal of helping Lash Artists to formalise their experience in Australia.
What you will hear in this incredible episode:
Deanna's path from Commerce Student, to Lawyer, to Lash Business Superstar. Founding the International Lash Masters Conference. (The Ups & Downs of running a conference during... Duration: 00:42:34My Top Tips for Avoiding Burnout
May 09, 2024https://www.instagram.com/laurenlappin_
In this week's episode Lauren shares her Top Tips for Avoiding Burnout in your Beauty Business.
Lauren's Top Tips for Avoiding Burnout in Business.
1) Revisit Your Why. Ask yourself the following questions:
Why did you start your Business?Why do you continue to operate your Business?Do your daily tasks still align with your Why?2) Set Boundaries & Stick to Them. (Make Your Default Answer NO).
3) Always Have Something Meaningful to Look Forward To.
4) Get Organised and Get Important Tasks Scheduled and...
Duration: 00:23:325 Hard Truths About Business
May 02, 2024Everything Lauren Lappin: https://www.laurenlappin.com.au
In this week's episode Lauren shares her Top 5 Hard Truths About Business, and what it really takes to succeed in the super competitive Beauty Industry of 2024 (and beyond).
Lauren's Top 5 Hard Truths About Business.
If you're not prepared to take risks, your business simply won't grow beyond that level that you're at now. (Risk 1 - Delegation and Letting Go of Control. Risk 2 - Investing in Yourself and Your Business/Team). Success Doesn't Happen Overnight! If you're booked-out for a least a month in advance, you need... Duration: 00:20:49How to Repurpose Your Existing Social Media Content
Apr 25, 2024https://www.instagram.com/laurenlappin_
In this week's episode Lauren discusses multiple ways to repurpose your existing Social Media Content into fresh content pieces for your Socials. Lauren uses all of these methods to repurpose her own Social Media Content on her accounts - so this isn't theory, it's tried and true.
Do a deep-dive into your Insights on Instagram (or whatever analytics you have access to on your Social Media channel of choice) and make a list of high performing content pieces from 30-90 days ago. (Highlight pieces that people have saved).You CAN repost... Duration: 00:24:06Ready To Work On Your Business, Not Just In It? Start Here.
Apr 19, 2024https://www.instagram.com/laurenlappin_
In this week's episode Lauren steps you through the process of finding both the margin in your business (and the necessary trust in your Team) to start working more on your business, and less in your business.
The First Steps to Working More on Your Business, and Less In It.
Handing off some of your Clients to your Team. (This is a gradual process, it simply can't be rushed or you might inadvertently create more work for yourself). Stop People Pleasing. (Establish your boundaries, and hold fast to them... Duration: 00:23:375 Things I Failed At While Growing My Beauty Business
Apr 11, 2024https://www.instagram.com/laurenlappin_
In this week's episode Lauren shares 5 Things She Failed at While Growing My Beauty Business.
Lauren played it far too safe when she went into her first Commercial Salon Space. She was playing too small. Lauren offered a wide range of services as opposed to going with her gut and niching-down her service offerings.Lauren worked way too much and allowed herself to burn out (on more than one occasion). Lauren lacked solid boundaries with Clients and solid boundaries with her Team. Poor boundaries pave the road to Burnout City.Lauren... Duration: 00:25:56How to Be Confident Showing Up on Your Salon Socials
Apr 04, 2024https://www.instagram.com/laurenlappin_
In this week's episode Lauren discusses How to Be Confident Showing Up on Your Salon Socials.
"Business Owners (and Teams) that focus on consistently showing up on their socials will always do better" ~ Lauren Lappin.
"Growth Never Comes from Comfort Zones" ~ Lauren Lappin
Pro Tips for Showing Up on Socials.
Just Start. With repetition confidence builds.Have some notes in some tangible form - plan it out on paper, tablet, outline, etc.Schedule your Creation/Filming time into your schedule.Wear your Uniform, and wear... Duration: 00:28:44Q&A - AICIS | Staff Becoming Competition | What to Tell Clients When a Team Member Leaves | Highest Income Earners
Mar 29, 2024https://www.instagram.com/laurenlappin_
In this week's episode Lauren answers four great questions from a recent Instagram poll.
Is (AICIS) a consideration when importing Lash and Beauty Products into Australia? [ Australian Industrial Chemicals Introduction Scheme (AICIS) https://www.industrialchemicals.gov.au/ ] How should I handle a Team Member leaving and starting their own Salon in the same town, or local area? What to say to Clients when a Team Member leaves? How do we create a work environment where Team Members become our Highest Income Earners?Allure's Instagram: https://www.instagram.com/allure_las...
Duration: 00:33:18Q&A - The Sales Mindset (Solutions Selling) | Client Notes | Allergic Reactions | Marketing New Services
Mar 21, 2024https://www.instagram.com/laurenlappin_
In this week's episode Lauren answers four great questions from a recent Instagram poll.
How do I sell to the Client without feeling like I'm pushing too much on them and/or making them feel uncomfortable during the Sales Interaction?How can Salon Owners and Employees save time on taking, tracking and reading Client Notes?How does Lauren deal with (and minimise) Allergic Reactions in her Salon? [ please note: this is not Medical Advice, and should be read or listened-to as opinion only ].How would Lauren market a New Salon Service... Duration: 00:34:24How I Balance Being a Business Owner and a Mum
Mar 14, 2024https://www.instagram.com/laurenlappin_
In this week's episode Lauren speaks to a very tough (yet common) question she is asked by busy Salon Owners: How does Lauren balance being a Business Owner and a Mum?
Myth-busting >>> "You can be a great Business Owner, and a great Mum. You can have both!"
How Lauren Does It.
Sharing the load with (and being thankful for) a Super Supporting Partner.Focus on your Time Management. (Go here for more Eps about >>> Time Management).Scheduling in Family Time and Events.Reframing your hard work as... Duration: 00:24:545 Time Management Hacks for Peak Productivity
Mar 07, 2024https://www.instagram.com/laurenlappin_
In this week's episode Lauren shares 5 Time Management Hacks for Peak Productivity.
Get clear on your priorities. "If the ladder is not leaning against the right wall, every step we take just gets us to the wrong place faster" ~ Stephen Covey.Time Blocking. "The calendar is mightier than the To-do List" ~ Unknown.Understand Parkinson's Law. (Parkinson's Law is the adage that work will expand to fill the time allotted for its completion). Make NO your default response. Don't let an unproductive morning turn into an unproductive day.Allure's Instagram...
Duration: 00:25:42Why You Need to Build Customer Loyalty in Your Beauty Business
Feb 29, 2024https://www.instagram.com/laurenlappin_
In this week's episode Lauren discusses how important it is to Build Customer Loyalty in Your Beauty Business.
Stop focussing on attracting New Clients, and focus on optimising your current offerings and even more importantly increasing your Client Retention Rate. (You need to master looking after people, and making your Current Clients feel welcome and appreciated). Communication (from Confirmation; to Reminders; to the Salon Experience; to Follow Up) all needs to be timely, friendly, informative and appreciative. Keep checking in with your Clients during the service to make sure they're comfortable... Duration: 00:23:24Are You the Business Owner, or the Employee in Your Business?
Feb 22, 2024https://www.instagram.com/laurenlappin_
In this week's episode Lauren discusses the differences between being the Business Owner and being an Employee in Your Business.
How Lauren Moved from Employee IN her business, to Owner OF her Business.
Recognising that if your business can't continue to operate without your ongoing physical presence, you're operating as an Employee (or Manager) in your Business, and not as the Owner of your business.Refocus your resources (over time) on training yourself less and your Team more - they will appreciate it. Create systems, policies and procedures to... Duration: 00:21:573 Reasons Why Your Business Isn't Profitable.
Feb 15, 2024https://www.instagram.com/laurenlappin_
In this week's episode Lauren discusses 3 Reasons Why Your Business Isn't Profitable.
You're NOT retaining Clients.Your pricing is aren't high enough. (You need to examine all of your costs and the wage you want to earn, and set your pricing accordingly).Your spending is outpacing your cash flow. (You need to focus on increasing your incoming revenue and/or reducing your spending/outflows).Allure's Instagram: https://www.instagram.com/allure_lashbeautybar
Everything Lauren Lappin: https://www.laurenlappin.com.au
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This Episode was...
Duration: 00:15:52How to Win at Business (and Life) in 2024
Feb 01, 2024https://laurenlappin.com.au/salon-goals
In this week's episode Lauren discusses how she is approaching 2024 in her own life and business, while sharing loads of strategies to have a bigger and better 2024 yourself.
Set GOALS for your life and business.Break those GOALS down into their component parts.Have your GOAL(s) posted somewhere visible and make it amazing.Andy Frisella's Power List https://andyfrisella.com/blogs/realaf-podcastFocus on Needle Moving Activities. Change-up your day-to-day.Get Uncomfortable. "If growth and change always felt good, everyone would always be doing it" ~ Lauren Lappin.Q: How do you... Duration: 00:31:49Rapid Business Growth and ADHD with Sarah Perovich
Jan 25, 2024https://www.instagram.com/laurenlappin_
Find Our More About the New & Improved Salon Goals >> https://laurenlappin.com.au/salon-goals
In this week's episode Lauren speaks Business Growth, ADHD, the Value of Coaching (plus much much more) with Torquay based Salon Owner and Entrepreneur, Sarah Perovich from @sassme_x & @sassme_bysarah
Allure's Instagram: https://www.instagram.com/allure_lashbeautybar
Everything Lauren Lappin: https://www.laurenlappin.com.au
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This Episode was Recorded and Produced by Josh Liston at DeadsetPodcasting.com
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This episodes theme music (Title...
Duration: 00:52:50How to Get Your Clients to Take You More Seriously.
Jan 18, 2024https://www.instagram.com/laurenlappin_
In this week's episode Lauren discusses How to Get Your Clients to Take You More Seriously.
Have a Professional/Online Booking System. (This system needs to send out confirmations and reminders). You need to be collecting Booking Fees and/or Card Details. (Clear instructions around cancellations and no-shows will make your Clients respect your time more than they perhaps would otherwise).You need to be able to take Electronic Payments, both online and in-Salon. (Have a proper POS area).You need to have a professional looking Salon. (It makes asking for... Duration: 00:38:50Should You Add Another Income Stream to Your Business?
Jan 11, 2024https://www.instagram.com/laurenlappin_
In this week's episode Lauren discusses the potentially controversial topic of Adding Another Income Stream to Your Business.
You Don't Have to Follow the Standardised "Lash Artist Lifecycle".
Working Solo from home, or Renting Space in a someone else's space.Moving Into your own commercial space.Building your own Team.Become a Lash Trainer.**Start your own Lash Brand **.• 'Not everyone is built to be Lash Trainer and/or an e-Commerce Business Owner'.
~ Lauren Lappin.
• 'Nail what you're doing first (optimise your main/curren...
Duration: 00:27:27Q&A - Employment Types | Success Mindset | Investing in Yourself & Your Business
Dec 14, 2023https://www.instagram.com/laurenlappin_
In this week's episode Lauren answers three great questions from a recent Instagram poll.
Are Lauren's staff Employees or Contractors? And how are they incentivised (if at all)?Should you speak openly about your successes in front of (or with) your staff?Is moving to a more visible and highly trafficked physical location worth the extra rental costs, and other potential increased costs?Allure's Instagram: https://www.instagram.com/allure_lashbeautybar
Everything Lauren Lappin: https://www.laurenlappin.com.au
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This Episode was Recorded...
Duration: 00:24:50How to Tell If Your Beauty Business is Failing.
Dec 07, 2023https://www.instagram.com/laurenlappin_
In this week's episode Lauren discusses Failure in Business, and How to Tell if your Business is Failing.
"I don't believe in Failure, particularly in Business" ~ Lauren Lappin.
"Failure in Business is at its core, a choice you're making as the Business Owner. The only way you can definitely fail, is to Quit!" ~ Lauren Lappin.
"The World just doesn't happen to you; you always have some degree of agency in your Life and Business" ~ Lauren Lappin.
"Entrepreneurs only need to know the very next...
Duration: 00:19:42Ep. 73: Does Adding More Services to Your Menu = More Clients?
Nov 30, 2023https://www.instagram.com/laurenlappin_
In this week's episode Lauren tackles the time old question, Does Adding More Services to Your Menu = More Clients?
• "When I see a Salon that appears to be offer everything, my first reaction is think that they're most likely not going to be amazing at any of these things; as they're not doing these services often enough to be great at all of them". ~ Lauren Lappin
• "Too many services can both water-down what you're best known for, and also waters-down that you're true Experts and Specialists". ~ Lauren Lappin
•...
Duration: 00:21:38First Impressions Matter.
Nov 23, 2023https://www.instagram.com/laurenlappin_
In this week's episode Lauren discusses why First Impressions Matter so much in your service-based business.
Keep top-of-mind while listening to this episode that you're in the Business of Selling Beauty.
Have a Beautiful Uniform. Flattering, tidy, and well-cared-for uniforms create a sense of professionalism, and as a bonus, a great uniform is a highly effective visual branding asset (online and off).Have a Personal Presentation Policy. Set the standard in your Salon around what's expected regarding Lashes, Brows, Hair, Makeup, Jewellery, Hygiene, Shoes, Perfume, etc. and document it... Duration: 00:30:045 Ways to Make More Money in Your Beauty Business Now
Nov 16, 2023https://www.instagram.com/laurenlappin_
In this week's episode Lauren discusses 5 Ways to Make More in Your Beauty Business Now. And as Lauren would say: "Who doesn't want to make some more money in their business?"
5 Ways to Make Money in your Beauty Business:
Embrace Email Marketing, and look into some basic email automations to optimise your Client follow-up. Use SMS Marketing for timely updates, and limited time offers. (People are more likely to check their text messages as soon as they come in than any other form of Salon marketing. Even email can't... Duration: 00:26:374 Signs You're Ready to Hire Staff
Nov 09, 2023https://www.instagram.com/laurenlappin_
In this week's episode Lauren discusses the 4 Sings That You Might Be Ready to Hire sTAFF.
Your Client Retention Rate is at approximately 80%. You're close to being (or are) Booked Out. "You don't want to reach a point of desperation when hiring, that's never good" ~ Lauren Lappin.You're having time management issues, and you're dropping-the-ball on administration tasks. You're close to, or have arrived at, the point of burnout.You're turning away new Clients on a regular basis.Allure's Instagram: https://www.instagram.com/allure_lashbeautybar
Everything...
Duration: 00:31:12