Creating The Perfect Experience

Creating The Perfect Experience

By: Mark Testa

Language: en-us

Categories: Business, Careers, Education, Self Improvement, Arts, Visual

Get ready for an immersive experience where creativity knows no bounds. Welcome to the world of CREATING THE PERFECT EXPERIENCE podcast. Immerse yourself in riveting conversations with masterminds behind unforgettable moments, as they take you on a journey through an ever-evolving, dynamic landscape of live experiences. We unravel the secrets of success, share pearls of wisdom, and unveil groundbreaking concepts. Your host for this adventure is Mark Testa.  As the Founder and Creative Director of Mark Stephen Experiential Agency, Mark has over two decades of design and production expertise.  Tune in and discover the magic behind crafting extraordinary experiences that lea...

Episodes

Hard Falls, Getting Back Up & Recognizing Red Flags With Yvonne McNair
Jan 08, 2026

Yvonne McNair is a veteran event producer and behind-the-scenes leader shaping high-stakes live experiences across entertainment and culture. As Founder and Executive Producer of Captivate Productions, she brings over 20 years of experience navigating complex productions, high-pressure environments, and the realities that live behind the curtain. A two-time Emmy-nominated producer, Yvonne is known for her operational rigor, calm leadership, and ability to carry ambitious visions through uncertainty with integrity.

This episode we discuss:

Yvonne’s path into live production and the moments that shaped her leadership style.What really goes into producing large-scale cultural events beyond the cr...

Duration: 00:35:44
Hard Falls, Getting Back Up & Recognizing Red Flags With Yvonne McNair
Jan 08, 2026

Yvonne McNair is a veteran event producer and behind-the-scenes leader shaping high-stakes live experiences across entertainment and culture. As Founder and Executive Producer of Captivate Productions, she brings over 20 years of experience navigating complex productions, high-pressure environments, and the realities that live behind the curtain. A two-time Emmy-nominated producer, Yvonne is known for her operational rigor, calm leadership, and ability to carry ambitious visions through uncertainty with integrity.

This episode we discuss:

Yvonne’s path into live production and the moments that shaped her leadership style.What really goes into producing large-scale cultural events beyond the cr...

Duration: 00:35:44
The Power Behind Experiences: Grit and Perseverance with Allie Galloway
Dec 04, 2025

Allie Galloway is a global event leader shaping how major brands show up in culture. As Senior Director of Global Events at Yahoo, she oversees the strategy and execution behind high-impact brand moments—from Cannes Lions to international tentpoles—bringing together storytelling, innovation, and operational precision. With experience across agencies and in-house teams, Allie is known for transforming complex ideas into experiences that resonate, scale, and deliver real business value.

This episode we discuss:

Allie’s path from agency life to leading global events—and the skills that shaped her approach to creativity and leadersh...

Duration: 00:41:25
How to Build Dreams and Reclaim Purpose with Stephen Seidel
Nov 06, 2025

Stephen Seidel is a multi-hyphenate creative redefining how brands, leaders, and communities connect. A former engineer turned actor and storyteller, he blends precision, empathy, and strategy to build platforms where purpose meets performance. As founder of his namesake agency and coaching practice, he’s partnered with Fortune 500s, startups, and cultural innovators—from Coca-Cola and Allergan to Clutch Coffee Bar and SeedLegals—bridging culture, commerce, and impact through authentic storytelling. A speaker, author, and men’s mental health advocate, he co-founded Gents Journey, hosts the hit podcast Wolves Among Us, and brings generosity, grit, and humor to every ro...

Duration: 00:41:23
Curiosity Mindset: Learning from Every Experience Mark Testa
Oct 02, 2025

With a career spanning over 25 years, Mark Testa has defined himself as a leader in experiential design and production. As Founder and Creative Director of Mark Stephen Experiential Agency, he has built a reputation for crafting culturally relevant, immersive experiences that connect with audiences across the globe. From producing international events during his early career at Condé Nast Traveler to leading large-scale activations for brands at Essence Festival of Culture and Beautycon, Mark’s work reflects a deep commitment to curiosity, empathy, and innovation. His philosophy—treating every project as both execution and experiment—has kept his agency at the for...

Duration: 00:54:10
Carlos Benjamin: How Investing in People Shapes Experiences
Sep 04, 2025

With a career defined by cultural connection and creative leadership, Carlos Benjamin is a dynamic force in the experiential marketing industry. As the founder of High Profile Lifestyle, he builds elite, culturally aligned teams that bring brand stories to life through authentic, high-energy experiences. His work spans collaborations with Oprah Winfrey, Disney, the NBA, Pepsi, and the Essence Festival, as well as advocacy-driven initiatives like the AAPF’s HBCU Banned Books Tour. Beyond production, Carlos is a fierce advocate for freelancers, spearheading ventures like Freelancers Unplugged and The Ambassador’s Alliance to create stability, access, and opportunity for...

Duration: 00:45:17
Give Me Feedback or Give Me Nothing: A Guide to Active Listening
Aug 07, 2025

With over 20 years of experience, Staci Hallmon is a respected business development strategist known for transforming brands through innovative experiential and live event strategies that connect business lines, talent, and consumers. As founder of SHB Enterprises, she leads a firm that builds scalable, revenue-generating platforms for Fortune 500 companies, media brands, and nonprofits. Her leadership roles at Endeavor | IMG | On Location and BET Networks saw her launch groundbreaking programs, drive revenue growth, and pioneer hybrid event models. A recognized industry expert and frequent speaker, she is also deeply committed to community impact through her work with Project Morry.

<...

Duration: 00:50:07
Embrace the Unexpected. Own Your Creative Journey.
Jun 05, 2025

James Aguiar is a celebrated fashion director, creative consultant, and television host with a dynamic career spanning over 25 years. From his early days dressing mannequins in Macy’s windows to becoming fashion director at Bergdorf Goodman and creative director of Isaac Mizrahi Live, James has helped shape the voice of fashion across print, television, and retail. He has worked with some of the world’s top luxury brands, appeared on major TV networks, and produced unforgettable fashion stories at Modern Luxury. Known for his theatrical flair and deep industry knowledge, James brings a singular perspective that blends glamour, grit, and...

Duration: 00:42:20
How To Create Natural Conversations, in Unnatural Environments
May 01, 2025

In this episode, Mark speaks with Richelle Carey. Richelle Carey is an award-winning international journalist and moderator, known for her work with CNN and Al Jazeera America. With over two decades in journalism, Richelle has anchored major broadcasts, reported internationally, and now facilitates real conversations with global changemakers at leadership forums, summits, and events such as the Doha Forum. Today, she focuses on moderating major conferences across a range of topics, combining her sharp journalism skills with an authentic, conversational style that engages audiences worldwide.

This episode we discuss:

Richelle’s unconventional path into journalism and he...

Duration: 00:47:55
How Lighting Can Tell a Story in an Experience with Pamela Kupper
Apr 03, 2025

In this episode, Mark speaks with Pamela Kupper. Pamela Kupper, Founder of Thesan, is a theatrical lighting designer with over 25 years of experience across theater, opera, events, architecture, and fashion. She brings a holistic approach to every project, balancing function and beauty. Pamela also has a background in project management and has worked on landmark façade lighting. She continues to design for live theater and events, staying current with the evolving needs of modern productions. She is a member of United Scenic Artists Local 829.
This episode we discuss:

Pamela’s background and early career challengesPamela shares her...

Duration: 00:42:00
From Fashion to the Red Carpet: The Art of the Perfect Shot with Luciana Pampalone
Mar 06, 2025

In this episode, Mark speaks with Luciana Pampalone.  Luciana is an award-winning photographer and artist with over 30 years of global experience. Her work has been featured at top galleries in New York and Miami, as well as magazines and books, including Perfect Entertaining. Based on her contributions to the creative arts, she has been named George Wayne's Top 100 Creative Influencers. 

This episode we discuss: 

Luciana’s background and early career challenges.Creative Ventures, Art Projects, AI in photography. Industry evolution & her personal insights. Message behind her Crowns.Share stories, tips serving clients & so much more 


...

Duration: 00:38:49
How to Create Bespoke Fashion Events While Empowering Women with Adrianne Mellen
Feb 05, 2025

In this episode, Mark speaks with Adrianne Mellen. Adrianne Owner and Lead Planner of Propeller US. She began her career in publishing from Vogue to Real Simple. In 2009 she launched her own successful event planning business that has evolved to a more purposeful driven company that empowers women in business and life. Adrianne recently launched a new venture that creates bespoke experiences at New York Fashion Week. 

This episode we discuss: 

Adrianne’s background and early career in Publishing.Networking & Determination. The transition to Event Planning & Launching Propeller. Share stories, tips serving clients & Fashion Week Experiences.So muc...

Duration: 00:45:02
Behind the Scenes of Event Security: From A-Listers to Gatecrashers with Ty Yorio
Jan 09, 2025

In this episode, Mark speaks with Ty Yorio. Ty a leader in event security. His company keeps high profile events safe and secure with a degree in criminal justice. He became a New York city police officer, then detective. After he retired, he founded Citadel security, providing services to New York fashion week to freeze art fair. 

This episode we discuss: 

Ty’s background in Law Enforcement to how he started the business Share stories and tips serving the clients in this business “Stay Focused, give the client what they need” So much more 


Ty Yorio:<...

Duration: 00:45:49
How Hyper-Growth Companies Leverage Events to Elevate Their Brand & Stand Out with Cate Lochead
Dec 05, 2024

In this episode, Mark speaks with Cate Lochead. Cate is CMO for Snorkel AI, that enables enterprises to develop AI that works for their unique workloads.
Cate is a master in marketing and building world class teams. With over 25 years of experience building high growth organizations, Cate is now a leader in AI space. 

In this episode we discuss: 

How Cate got started in Tech, her background, Marketing and AI.Cate Shares how leveraging events can elevate your brand. 


Cate Lochead:
https://www.linkedin.com/in/clochead/ 
https://snorkel.ai...

Duration: 00:40:39
Beyond the Runway: Producing Global Fashion Events with Jarrad A Clark
Nov 07, 2024

In this episode, Mark speaks with Jarrad Clark. Jarrad is a passionate and experienced producer with over 30 years of experience producing events in more than 20 countries. Jarrad has worked with prestigious and creative brands to deliver unforgettable experiences. Jarrad is also an advocate for sustainability, eco-friendly practices and the future of technology in the events industry. 

This episode we discuss: 

Jarrad’s background and prior experiences Sustainable practices in high-end events Artificial Intelligence in the events industry New Book by Jarrad A. Clark: Beyond Reality  So much more 


Jarrad Clark:
hello@jarrad.xy...

Duration: 00:45:52
Breaking Barriers: The Power of Persistence with Stephanie “NöNe” Dunivan
Oct 03, 2024

In this episode, Mark speaks with Stephanie NoNe Dunivan. Stephanie is an energetic Essence on-air personality whose hosted multiple shows and various events. She is also a professional singer, co-host of Best Friends with Benefits podcast and the VP of Video and Branded Content at Essence. 

This episode we discuss:

Stephanie’s background and the power of persistence.Share real world experiences and valuable tips for any industry.So much more.

Stephanie “NöNe” Dunivan:
https://www.instagram.com/nonedunivan/
https://podcasts.apple.com/us/podcast/bfwithbenefits/id1532687948

Mark Tes...

Duration: 00:34:45
Beyond the Checkbox: Real Talk on Diversity in Experiential Marketing with Marty Tennant
Sep 05, 2024

In this episode, Mark speaks with Marty Tennant. Marty is an award-winning sales and marketing veteran with over two decades experience in the wine experience industry. She has been named the portfolio manager of the year and is currently the Experiential Development Manager of Moet Hennessey. 

This episode we have a Q&A panel discussion with Marty Tennant and Carmen Jones.  We discuss: 

Diversity and Experiential MarketingShare real world experiences. Goal help listeners create better live experiences in diversity 

 

Marty Tennant :
linkedin.com/in/marty-tennant-wset-ii-29a7101b 
https://www.instag...

Duration: 00:34:52
From Creative Director to CMO: Balancing Art and Business with Courtney Brown Warren
Aug 01, 2024

In this episode, Mark speaks with Courtney Brown Warren. Courtney is the Chief Marketing Officer at Kickstarter. She's been the creative force behind some of the top brands including Audible, Madison Square Garden Company and Time Inc. Courtney has over two decades of experience working with global brands across diverse industries. 

In this episode we discuss: 

Courtney’s background and how she balances creative with business Courtney shares valuable tips of pivoting and transitioning to a new career. 


Courtney Brown Warren : 
https://www.linkedin.com/in/cbwandco/
https://www.kickstarter.com/ Duration: 00:30:26

Secrets of A Hollywood Costumer with Ric Spencer
Jul 04, 2024

In this episode, Mark speaks with Ric Spencer. Ric is a top costumer for film and television. His work has been seen in King Richard boys in the band and the spider man franchise He's also a producer and director and is currently in production on the documentary called charivari the fashion uproar. 
In this episode we discuss:  

Ric’s background and how he turned a Help Wanted sign into a successfully career Shares what it’s like to work on Hollywood movie sets as a costumer

Ric Spencer
https://www.tvinsider.com/show/pa...

Duration: 00:41:51
How to Transform a Neighborhood: From Editor-in-Chief to Community Creator
Jun 06, 2024

In this episode, Mark speaks with Ariel Foxman. Ariel is the Vice President Brand Experience of Boston Seaport, formerly the Editor in Chief of InStyle Magazine. Ariel has also been named Out Magazine's Out 100, the Business of Fashion's Top 500, and Crain's 40 Under 40, a contributing editor of Vanity Fair and a writer for Architectural Digest.

In this episode we discuss: 

·       Ariel’s background. His work as a writer, editor, and content developer. 

·       Shares valuable tips, his process being intentional about building community.

·       Check out Ariel’s website and social media, links are in show notes below. ...

Duration: 00:39:31
How to Craft A Bespoke Fashion Brand with Gigi Burris Millinery
May 02, 2024

In this episode, Mark speaks with Gigi Burris. Gigi is one of fashion's top American hat designers. Gigi is a CFDA member and was named Forbes 30 under 30. Her designs have been featured in all the major publications from Vogue to Wall Street Journal. Gigi hats are worn by British royalty to celebrities such as Sarah Jessica Parker, Zoe Kravitz, Rihanna, Lady Gaga, Bella Hadid, and Madonna. 

In this episode we discuss: 

Gigi shares her background and how she got started with Millinery Discuss creating your own Bespoke fashion brand Closely Crafted event on May 14th Gigi share...

Duration: 00:27:21
Collecting Art in the Age of Social Media with Chris Quidley
Apr 04, 2024

In this episode, Mark speaks with Chris Quidley. Chris is the director and co-founder of Quidley and Company Galleries in Florida and Nantucket. Chris works with corporate and private clients to acquire fine art and builds collections of distinction. Chris has been representing fine art for over 30 years.  With a top contemporary painter as his father, and framer mother, Chris literally grew up in the art business.  Chris previously worked for Christie's in London, managed several galleries on the East coast, and supports many corporate and private clients who rely on his expertise when acquiring fine art.

In...

Duration: 00:35:15
Leaning Into Your Strengths & Creating Your Niche with DJ Ria (Maria Clifton)
Mar 07, 2024

In this episode, Mark speaks with Maria Clifton a.k.a DJ Ria. Maria is a successful well-known DJ for A list celebrity and events and major brands. Maria is an on-air personality for Sirius XM, Wilhelmina model, Actress, DJ, and in game host for the New York Islanders and New York Liberty. 

In this episode we discuss: 

DJ Ria background from Professional Basketball to Modeling/Acting to Hosting/DJing. How her personality and networking lead to her career journey and niche DJ Ria shares valuable advice for building on your own strengths to create your path...

Duration: 00:36:02
Pushing the Boundaries of Design with Franc Fernandez
Feb 01, 2024

In this episode, Mark speaks with Franc Fernandez. Franc is an artist, designer, and creative director with Shaping Pop Culture. He creates complete visual tones from music videos to album covers to costumes for his high-profile clients including Rihanna, Beyoncé, and Katy Perry. He is best known for creating the meat dress for Lady Gaga at the 2010 MTV VMAs.  

In this episode we discuss:  

Franc’s Inspiring Career Journey: From Merchandising to Designer & Creative DirectorConcept of Lady Gaga’s Meat DressDesigning your own Career Growth


Franc Fernandez : 
https://www.instagram.com/francfer...

Duration: 00:34:29
How to Develop Your Craft and Create Opportunities with Guy Torry
Jan 04, 2024

In this episode, Mark speaks with Guy Torry. Guy is a multi-talented actor, comedian, writer, and producer. Guy's credits range from acting in American History X and Pearl Harbor, to hosting Def Comedy Jam, to executive producing Fat Tuesdays, the era of hip hop comedy, named the best documentary by the New York Times in 2022. 

In this episode we discuss:

•           Guy’s Inspiring Career Journey: From Marketing Assistant to Comedian to Producer

•           Phat Tuesday & Def Comedy Jam 

•           Career Growth Essentials: Tools and Strategies for Success 

Guy Torry :
https://www.instagram.com/g...

Duration: 00:37:12
2024 Preview with Mark Testa
Dec 07, 2023

In this special episode, Mark shares a quick glance of what to expect in 2024. Topics we’ll cover and highlight as we evolve the focus of Creating the Perfect Experience Podcast. Some topics include:  

 Focus more on the Creative process and live experiences Individuals who follow their passion & create the best experiences Design, architecture, services Share tips and pitfalls of careers in Creative Space Ego & Collaboration Mentorship  Trends in 2024: 3D Video displays, influence of AI, DIY Techniques, punk revivals, all Immersive videos Sustainability Share secrets of success from top industry professionals 

 

Mark Testa
https://www...

Duration: 00:14:14
How Storytelling Shapes Experiences with Ashaunna Ayars
Nov 02, 2023

In this episode, Mark speaks with Ashaunna Ayars, A multifaceted, forward-thinking professional, her true passion lies in her natural ability to transform ideas into fruition. Ashaunna is the founder of the Ayars Agency, a strategic brand and entertainment marketing firm. Ashaunna is the branding mastermind behind campaigns for some of the top music stars and brands globally. Her mantra is “Move fast & create things”. 

In this episode we discuss: 

Ashaunna’s journey from the music industry to managing high-profile clients like Jay Z, Janet Jackson, Jill Scott, and Mary J. Blige– to founder of The Ayars Agency. As...

Duration: 00:25:12
How To Craft A Creative Career with Bonnie Smith
Oct 05, 2023

In this episode, Mark speaks with Bonnie Smith. Bonnie is the Senior Vice President and the Head of VIVI, the Culture Forward Division of Jack Morton Worldwide. Prior to her current position, she founded Studio B, a diversity driven creative agency with clients such as Showtime, NBC Sports, and CoverGirl. Bonnie has been featured in Adweek, Forbes, and Neyma Crane's Notable Entrepreneur.

In this episode, we discuss:

Bonnie's Inspiring Career Journey: From Production Coordinator to Senior Vice President at Jack MortonBoutique Firms vs. Global Design Agencies: Understanding the Distinctions Career Growth Essentials: Tools and Strategies for S...

Duration: 00:38:49
How Diverse Experiences Create Success with Christine McBride
Sep 07, 2023

In this episode, Mark speaks with Christine McBride. Christine is the Senior Director of Logistics and Operations for the Essence Festival of Culture. Christine has 25 years of event production experience, producing hundreds of live large-scale events around the world. Christine even supported the United Nations Economic Development Fund in Rio. 

Christine McBride
https://www.linkedin.com/in/christine-mcbride-7181186/ 
 
Mark Testa
https://www.markstephenagency.com
info@markstephenagency.com
https://www.linkedin.com/company/mark-stephen-design-&-production/
Instagram @markstephenea
https://www.youtube.com/channel/UCK13o22i4RxQvbAgwwlh9tQ...

Duration: 00:34:57
How to Harness the Power of AI to Elevate Your Creativity
Aug 03, 2023

In this episode, Mark speaks with Chaira Foma. Chaira is a designer on Mark’s team. Chaira enjoys and has experience experimenting and pushing Artificial Intelligence together on various AI projects. Mark and Chaira discuss how AI or generative artificial intelligence is affecting experiential design.

1:21         Apprehension about the potential of AI
2:22         Everyday Uses of AI
3:34         Chat GPT
5:42         Benefits of AI, Pushing Creativity, Productivity tool
8:39         Using AI is Not Cheating
9:50         Three Main Software’s for Experiential 
11:23      Series of Steps to incorporate AI in designs
11:56      Using Mid-Journey with Photoshop
17:24      Key using AI
18:35      AI help with design proce...

Duration: 00:23:35
How to Use Computer Generated Imagery (CGI) at Your Next Event with Maurice "Mo" Caicedo
Jul 06, 2023

In this episode, Mark speaks with Maurice “Mo” Caicedo Owner of Hey Mister! Mo is an award-winning 3D animator, his company, Hey Mister, is a full-service visual effects animation interactive studio, which creates the virtual experience of the food network, Samsung, and the Van Gogh exhibit.

1:10  - Got started at a young age
2:22  - Traditional Art School – learned foundations of Art
7:08  - Blue Sky/Pixar
8:00  - Real-time game engine, Unreal Engine, Unity 
12:10 - Creative Process: storyboarding, scripts, deck
15:20 - Artificial Intelligence
17:20 - Client Relations & Communicate. Scope Creek
21:20 - 3D scans, augmented r...

Duration: 00:31:23
How Staffing is a Reflection of your Brand with Elizabeth Anne Frank
Jun 01, 2023

In this episode, Mark speaks with Elizabeth Anne Frank from Eye5. Elli is the Founder and Chief Executive Officer of Eye5 a staffing agency for events and experiences for over 19 years. Eye 5 provides models and brand ambassadors for companies such as Maybelline, Samsung, and Target.

1:04           Got started with Experiential Marketing 
4:16           Process of Staffing an Event
8:40           Necessary COVID Break turned into a Partnerships & business scaling   
13:02        Memorable/ Nightmare Client
15:40        Dealing with Inappropriate/disrespectful clients
20:40        Conference and Trade Show Productions
25:00         Appreciative Clients & Staff 
26:15         Best approach: Ask question and value the staff more
28:24         Non-Profit: Mr. Bones and Co.
31:32         ...

Duration: 00:32:51
Behind the Scenes of a Broadway Experience with Jim Joseph
May 04, 2023

In this episode, Mark speaks with Jim Joseph. His theater career spans over three decades, on and off Broadway. Jim is currently the Director of Operations for the Second Stage Theater company where he oversees the operations, the Helen Hayes Theater, and the Tony Kaiser Theater.

1:46         Highschool beginnings: Performing Westside Story & Playing Football
3:08         Studied radio, broadcasting. Called back to Theater
6:27         Used Theater background became an Actor
6:00         Internship with Off Broadway producer & House Manager
7:52         1st House Manager at Victory Theater
9:40         42nd Street
11:10      Broadway & Off-Broadway classification
14:02      Developmental and incubator process of Broadway
17:19       Preview Process & Pe...

Duration: 00:45:13
Creating Unique Events that Drive Fund-Raising Efforts with Andrew Greene
Apr 06, 2023

In this episode, Mark speaks with Andrew Greene from Housing Works. Andrew is the Chief Operating Officer of Nonprofit. Housing Works mission is to end the dual crisis of homelessness and AIDS through advocacy, life-saving services, and entrepreneurial businesses that sustain its efforts. 

 

1:18                 Andrew starts with Fund-raising, public media, events

3:37                 Housing Works Thrift Store Events

5:02                 Design on a Dime beginnings

9:09                 Ground Breaker Award

11:20               Fashion Fraction event

12:40               Breaking AIDS 300-mile bike ride

21:26               New York City & New York State 1st Legal Cannabis Store

26:00               Housing Works Founding Story

29:11               Upcoming Events...

Duration: 00:38:04
How To Turn A Creative Concept Into Reality with Tom Williams
Mar 02, 2023

In this episode, Mark speaks with Tom Williams from Kadan Productions. Tom is a veteran of special event production. Thomas brought the vision of designers and producers to life for over 35 years, including New York Fashion Week, where he is been a staple for his 56 seasons. So if you can imagine it, Tom can build it.

1:33     -  Degree in TV & Radio
2:05     -  Went from TV Weatherman to Advertising Marketing Director 
2:27     -  Used Theater background and became an Actor
6:25     -  Being open to all different options
8:20     -  Meeting in the middle
10:01  -  Layering New York Fashion Shows...

Duration: 00:38:26
Skills Needed to Create A Successful Wedding Event with Eva Clark
Feb 02, 2023

Eva Clark, who has planned over 500 weddings in the US and Europe, was named one of the best wedding planners in America by Brides Magazine. In 2003, she started a customized invitations business before shifting into wedding planning. Now, she’s one of the best in the business. She offers tips for prospective event planners as well as an overview of her own planning process.

0:31        Organic Beginnings
3:56        Starting Business in 2003
6:25        Travel & Destination Weddings
9:26        Network of Vendors
11:20      Planning Process & Budgeting
16:32      Wedding Timeline & Bookings
18:46      Art of Saying “No” & Vetting New Clients
22:22      Memorable Events
27:30      Future Events
...

Duration: 00:32:38
Event Tip #2: Do You Have the Correct Event Strategy?
Jan 05, 2023

In this second solocast, Mark discusses event strategies and shares some of the common issues marketers encounter in producing events. Sponsorships, finances, staffing shortages, timeframes, current events, and social factors are a few things to take into account. It's never too early to begin strategizing and planning for your event.  

0:31        Solocast  
1:25        Lead Times and Budgets 
2:35        Staffing Shortage  
3:10        Timeline  
5:00        Defining Success  
5:50        Finding the Ideal Event Date  
7:45        Summation  
9:15        Outro  

 

Mark Testa  
https://www.markstephenagency.com
info@markstephenagency.com
https://www.linkedin.com/company/mark-stephen-design-&-production/
Inst...

Duration: 00:09:41
A Discussion with Christina Neault, Former Executive Producer of IMG Worldwide
Dec 01, 2022

Christina Neault has over 25 years of experience in fashion events and has been involved in New York Fashion Week from the start. She’s witnessed NYFW move from Bryant Park to Lincoln Center, to all over NYC. She spent eleven years as the Executive Producer at IMG Fashion and is still assisting designers with organizing fashion shows. Christina also mentors’ students at the High School of Fashion Industries. Today, she opens up about some of her favorite events and lessons learned throughout her accomplished career.

1:11          Early career
3:52          Freelance to IMG 
6:00          NYFW at Bryant Park
10:00        Evolution of NYFW
1...

Duration: 00:28:43
Taking Risks to Creating Opportunities, a Discussion with Teena Mobley; Brand Experience and Events Manager at CBS
Nov 03, 2022

Teena Mobley is the Brand Experience and Events Manager at CBS. Her most recent project was "Summer of Ghosts," an immersive campaign to celebrate the hit CBS television series Ghosts. She studied business and sports management but was drawn to the "spice of life" in the events industry. Teena nearly died from cystic fibrosis when she was 10 years old and is a member of the Cystic Fibrosis Foundation. She credits her inspirational career path to taking risks and seizing opportunities.

1:10  -  Career path
5:50  -  College experience & Freelance/Internships. Sales, Marketing & Events
6:00  -  Cystic Fibrosis diagnosis 
10...

Duration: 00:25:43
How To Provide The Highest Level Of Service and Give Customers What They Didn't Know They Wanted with Colin Cowie
Oct 06, 2022

Colin Cowie is a highly regarded expert in experiential design, high-end events, luxury, and style. Royalty, Oprah, Ryan Seacrest, and Jenifer Lopez make up a few of his clients. The Gold Standard: Giving Your Customers What They Didn't Know They Wanted, his most recent book, is a manual for creating exceptional customer experiences. Originally from South Africa, Colin moved to LA and got his start in events while working in catering. Later, he moved to NYC and found himself working at InStyle, on television, and planning over-the-top parties and weddings. He shares his wisdom on resilience, accountability, and the...

Duration: 00:28:09
The Value of Professional Relationships: Producing The Academy of Country Music Awards to the Olympics with Erick Long
Sep 01, 2022

Erick Long is the Vice President of Production at RedPeg Marketing, an independent brand engagement agency that creates memorable experiences. His exciting and varied career in events and entertainment has involved working with the Academy of Country Music Awards, Universal Studios, the Winter Olympics, and the Grammys. In this episode, Erick gives advice to young interns and aspiring event planners, reflects on his career path, and talks about maintaining professional connections.

0:56                 Early Career
1:53                 UP with People
2:38                 Move to LA
4:52                 Olympics 
8:15                 Professional Relationships
13:34               Universal Studios Special Events
14:42               ACM Honors
19:10               Advice to Younger Self 
22:12               Advice to Marketers 
24:50...

Duration: 00:36:32
Events Tip #1: How To Use "Time" to Increase an Event's Success Rate
Aug 04, 2022

In this special episode, Mark shares industry tips about ways to increase your event success rate time by using "time" to your advantage

1:15     Lack of control during events
1:20     Prototypes
2:25     In sync team
2:33      Ways to increase your success rate
3:28      Ability to manage uncertainty
4:06      Management of Time
6:01      Permits
8:34      Budgets
9:27      Ideal time frame to put on event
10:36   Promote your project 


Mark Testa 
https://www.markstephenagency.com
info@markstephenagency.com
https://www.linkedin.com/company/mark-stephen-design-&-production/
Instagram @markstephenea
https://www.youtube.com/channel/UCK13o22i4RxQvbAgw...

Duration: 00:12:28
A Discussion with Wendell Cruz: Sports and Event Photographer
Jul 07, 2022

In this episode, Mark speaks with Wendell Cruz, sports & event photographer. Wendell combines his love of sports and photography to become a highly sought-after sports and event photographer. His images appear on media outlets throughout the country, such as New York Times, NBC Sports, and Sports Illustrated to name a few.

1:02       Started in Law, always loved photography
2:08       Public Defender background
3:09       Getting started in photography / Process 
5:02       How to become an in-demand Sports Photographer
5:21       Current state of Sports Photography
6:54       Importance of having a mentor(s)
8:01       Tips to getting started & Significance
9:35       Big Break at Madison Square Garden & Belmon...

Duration: 00:33:17
What It Takes To Execute, The Essence Festival of Culture with Carmen Jones
Jun 02, 2022

In this episode, Mark speaks with Carmen Jones, the Senior Director of Experiential of Essence. With over 20 years of experience, Carmen is responsible for the brands notable live and virtual events, including Essence Festival of Culture, Black Women in Hollywood, and Essence Fashion House to name a few. Learn what it takes to produce one of the nation’s largest festival, The Essence Festival of Culture. 

00:40      Started in banking &educational finance
1:39         Working in Wine & Spirits led to Events business
3:17          Launched own Event planning business
6:06          Lifestyle of consumer 360
8:12          Brand Persona
11:19       Understand the “Why” & “Who”
12:05       Process & timel...

Duration: 00:36:24
What It Takes to Create the James Beard Awards & Other Non-Profits with David Bowen
May 05, 2022

In this episode, Mark speaks with David Bowen, the president and founder of Bowen & Company. His company produces spectacular high-profile events, including the James Beard awards, where he has served as executive producer for 16 years.  Learn what it takes to produce this multi-faceted event that includes an awards ceremony and a culinary component with over 25 chefs from around the country.

00:52     Getting started in theater 
1:39        Working with Hearst & Oprah Magazine
3:52        James Beard paused during COVID
5:08        What is a James Beard Award 
8:13        Components of the James Beard Awards Event
10:37      25 Chefs from around the country
12:09      Creating a...

Duration: 00:35:15
Public Relations & Events: The Evolution with James LaForce
Apr 07, 2022

James LaForce is the founder and CEO of LaFORCE, a highly regarded full-service marketing communications agency for the world’s top brands. Born in Wisconsin, James started fantasizing about a glamorous New York City life when he was just ten years old. James got his start in public relations while working for the legendary publicist, Eleanor Lambert. His PR firm was recently named “The Most Powerful PR Firm” by The Observer. In this episode, James shares advice for young professionals and potential clients and details of the most memorable event of his career thus far.

1:38                 Career path 
6:20       ...

Duration: 00:33:19
Hear How Ford Stays Personal and Current with Dibrie Guerrero
Mar 10, 2022

On this episode Mark speaks with Dibrie Guerrero. "Dee" is the Focus Audiences Marketing Communications Manager at Ford Motor Company, where she’s worked since 2004. She is the woman behind many of Ford’s ingenious partnerships, including the 2021 “More than Tough” F1-50 program with DJ D-Nice. Buying a car is such a personal decision, Dee makes sure that Ford’s messaging, events, and partnerships are also personal and human centered.

1:05                 Career path at Ford
3:35                 Typical work week - Marketing Strategies
7:50                 Planning Process working with multiple brands
9:06                 DJ D-Nice “More than Tough”
14:24               Winning “Marketer of the Year” Award 
15:40               Choosi...

Duration: 00:41:43
How to Bridge the Gap b/w Digital World & Live Events with Danny Shaw
Feb 17, 2022

In this episode, Mark speaks with Danny Shaw. Danny is an accomplished product strategist, multidisciplinary designer, business strategies, project manager, and a Professor based in New York. Danny helps clients solve and avoid digital problems, which has been critical to event marketers as they move to the digital world. Mark and Danny discuss the pros and cons of the digital space, the importance of tracking analytics, and best practices when planning digital events.

0:50        Danny’s background
4:41        Essence Magazine
6:28        How digital events have evolved from past to present
7:27        Challenges to look out for in digital events
11:05 ...

Duration: 00:29:41
How to Create a Memorable Experience in Fashion with Fern Mallis
Feb 03, 2022

 Mark talks with Fern Mallis. Fern is the award-winning creator of New York Fashion Week and was the Executive Director of the Council of Fashion Designers of America. For the last ten years, Fern hosts the acclaimed “92|Y Fashion Icons with Fern Mallis.” In this episode, we discuss how to craft a memorable experience in the Fashion industry, Fern’s impressive career in fashion, and event planning in NYC.

1:10       Early Career
2:08       Working at Mademoiselle Magazine
3:55       Fern’s 1st Event Experience
5:56       Fashion Director at Gimbels East
7:00       How “Fern Mallis Public Relations” company began
10:40    Events for IDC NY (International De...

Duration: 00:45:06
How to Make Food Part of the Experience with Michele Pokowicz
Jan 20, 2022

Mark speaks with Michele Pokowicz. Michele is the President and Partner at Mary Giuliani Catering and Events, a high-end catering boutique in NYC established in 2005. Michele manages over six hundred events a year, providing creative and customized food  experiences. When the pandemic hit, her team started offering meal kits and frozen food boxes. There is no one better than Michele when it comes to catering and she continues to make clients’ food dreams come true as events return.


0:30      Michele’s background & career path
5:14      Meeting Mary Giuliani & becoming a partner
6:25      Offering more than just catering | Expand service...

Duration: 00:39:47
How to Produce Events that Build Brand Loyalty with Candace Montgomery
Jan 06, 2022

Candace Montgomery is the Senior VP at The Atlantic and the GM of AtlanticLIVE. Previously, she headed the Essence Festival of Culture, the Nation’s largest cultural gathering. Candace was the first to produce events specifically for influential women. Candace shares her predictions on where the industry is heading, words of wisdom for young professionals, and reflects on the most memorable milestones in her career thus far.

1:05         Atlantic Festival
4:26         Candace's career path to experiential marketing
10:33      Future of Experiential/Events Industry
12:29      How Events have shifted away from a cost center to a revenue generator
14:01      Essence Festival – Ho...

Duration: 00:35:32
How to Produce International Events with Michelle Rago
Dec 02, 2021

Michelle Rago is the founder of Michelle Rago Destinations, a boutique planning firm that has been producing and designing weddings and international events for over 20 years. The career path that led her to travel the world and be one of the most sought-after wedding producers is fascinating. She’s a global producer and savvy business woman who stays composed, no matter the stressful or chaotic circumstance.

1:20                 Career path in hospitality
2:40                 Biggest learning experience
3:50                 Floral designer to destination & international events producer 
5:11                 Tips to being a good producer for International 
6:07                 Clientele & producing events internationally   
8:22                 How to pivot, lead & mitigate when issues arise
11:34 ...

Duration: 00:36:59
How to Create "Wonder" with Artist & Architect Suchi Reddy
Nov 02, 2021

In this episode, Mark speaks with Suchi Reddy. In 2002, Suchi founded Reddymade Design and Architecture, a New York-based design firm that spans the fields of architecture, design, installation art, and sculpture. Suchi’s design motto is “form follows feeling” and she creates inviting environments full of wonder. They discuss her new work at the Smithsonian.

1:30       Suchi’s guiding design principal = Form Follows Feeling
4:45        Working with lifetime clients
5:30        Journey from architecture to exhibits & evolving into other areas
6:00        Designing Google’s 1st brick & mortar retail store in NY
8:35        Creating “Wonder” in projects/experiences
15:40     Embracing Technology & Sustainability into desi...

Duration: 00:35:41
Curate, Design & Culture with Corrin Arasa
Oct 07, 2021

In this episode, Mark interviews Corrin Arasa. Corrin is the Founder and Creative Director of Patina Studios, a company in Brooklyn, NY that curates, designs, and builds kick-ass collections of furniture to rent for events, productions, and commercial spaces. Her career began in experiential marketing, so she truly understands that details and decor make an event special and unique. Since 2012, Patina has expanded its style offerings from only vintage and the team is building and upholstering their own pieces. 

1:00     -  Corrin Career path 
5:50     -  Starting Patina  
7:30     -  Creating a Lifestyle brand & Instagram worthy images 
12:00  -  The Three C’s...

Duration: 00:30:46
Experiential Marketing with Katherine Tooley
Sep 09, 2021

In this episode, Mark interviews Katherine Tooley, who produced the first-of-its-kind, interactive event, “29Rooms.” 29Rooms is the innovative, physical embodiment of Refinery29, an entertaining and informative digital publication for women and femme-identifying persons. Mark and Katherine discuss experiential marketing and tips to be a success in the industry. Katherine tells how she always wanted to be an event producer and how she began her career at the Bonnaroo Music and Arts Festival.

In this episode, we discuss:

0:53       Success of 29Rooms – “Choose your adventure”

5:10        Inspiring current escapism events

6:30        Amplifying Black voices

10:30   ...

Duration: 00:44:03
Creative Design with Ally Brown
Aug 05, 2021

In today’s episode Mark interviews Allyson Brown. Ally is an Award-winning Senior Creative Director at Essence Communication. Ally has 22+ years of experience leading and developing design strategies for the brand’s identity, marketing, print, digital, video, social, and experiential. Year-round Ally research, plans, and designs for the Essence Festival. 

“Creative design, when done well is a powerful tool of Storytelling” – Allyson Brown.


In this episode, we discuss:

1:15         Ally’s 12 years of experience at Essence

2:30         Ally’s background in Art

4:30         Starting out at Glamour Magazine

6:44         Storytelling an...

Duration: 00:42:22
Lighting Design with Seth Bernstein
Jul 08, 2021

Mark Testa interviews Seth Bernstein.  Seth is a top lighting designer who has designed for Saturday Night Live, Nike, Louis Vuitton and Rihanna. With a background in theatre, Seth moved to NYC and got involved in fashion shows, television and live events. Seth believes great lighting should be an unnoticeable component in creating the perfect experience. 

In this episode, we discuss

- Designing the GLAAD Media Awards 
- Seth’s most memorable event 
- Managing client expectations and communicating needs 
- Working on Savage Fenty Volume 1 
- Background in theater 
- Money c...

Duration: 00:32:05
Music Curation with Coleman
May 26, 2021

Mark Testa interviews Music Curator, Coleman Feltes who has worked in the events industry for over twenty years, starting as a DJ and now a Music Curator.  From fashion shows, award ceremonies, live events and parties, Coleman has worked for the likes of Prince, Oprah, Tom Ford, Versace, Hermes, Dolce & Gabbana, and the list goes on.  Music tells a story and is an essential element to creating the perfect experience.

- DJ to Music Curator
- Right music makes an event
- Career highlights
-  DJ’ing CEO of Spotify’s wedding
- Collabo...

Duration: 00:38:07