Conscious Design Podcast™

Most homes don’t need more furniture.They need better choices.

The world is already full of furniture. Yet homes feel disposable, budgets get drained, and sustainability feels like a sacrifice instead of a smart decision.

In this episode of the Conscious Design Podcast, host Ian Peterman sits down with Barbara Neto, Founder and CEO of Curiouz, to challenge the biggest myth in the furniture and interiors industry: that progress means producing more.

Barbara shares her decade-long journey in luxury furniture and interior design, th...

What if the most powerful environmental cleanup technology on Earth is not a machine but a tree?

In this mind blowing episode, environmental scientist and TEDx speaker Renee Murphy reveals how plants, microbes, and fungi are quietly solving some of the world’s biggest pollution problems: toxic soil, contaminated groundwater, PFAS, landfill leachate, mining waste, and more.

This is the future of environmental remediation: fast, affordable, circular, regenerative, and already happening at NASA, industrial sites, landfills, and damaged ecosystems around the world.

If you ha...

Every day, millions of packages are shipped in boxes that are too big, filled with plastic, padded with unnecessary materials, and wasting money, space, and fuel. This inefficiency costs e-commerce brands billions, increases carbon emissions, and clogs supply chains with avoidable waste — yet most companies still don’t realize how harmful their packaging systems really are.

In this episode of the Conscious Design Podcast, Ian Peterman sits down with David Murgio, Chief Sustainability Officer at Ranpak, to break down the root causes of packaging waste and the rise of paper-based packaging, sustainable materials, right-sizing tech...

He literally built schools from trash, and it works. 👀Meet Matt Paneitz, founder of Long Way Home, who turned 550 tons of waste and 35,000 used tires into sustainable classrooms in rural Guatemala. Discover how his team built the Hero School, where sustainability, community, and education collide, proving that you can build schools from trash that last for generations.

If you believe in green innovation, conscious design, the circular economy, and education for change, this episode will move you. 💚

⏩ Jump to your favorite parts

00:28 - Welcome to the Conscious Design P...

Meet the world’s first plantable pencil. A pencil you can grow into a plant. 🌱 In this Conscious Design Podcast episode, SproutWorld founder & CEO Michael Stausholm reveals how this simple idea became a global eco brand, selling over 80 million pencils worldwide and expanding into plantable makeup.

Michael shares the full journey: from discovering the idea at MIT, to building a certified B-Corp, to redefining what sustainability means for everyday products. Whether you’re an entrepreneur, eco-conscious consumer, or design thinker, this episode shows how a single idea can spark a worldwide movement.

What if the wood we throw away could build the cities of tomorrow?

🌍Every year, millions of tons of “waste wood” from storms, demolition, and urban trees are trashed. But companies like Cambium are turning salvaged lumber into carbon-smart building materials. From mass timber buildings to sustainable furniture, this shift could change the future of construction forever.

In this Conscious Design Podcast, Cambium co-founder Theo Hooker reveals how their “Uber for Logs” platform is reshaping the circular economy of wood with full carbon tracking, supply chain transparency, and scalable solutions f...

What’s really in your tap water?

This episode breaks down PFAS, lead, and microplastics and why tap water safety is a growing concern. Then FloWater CEO Rich “Raz” Razgaitis explains the science of 7-stage purification: RO at 0.0001 microns, advanced carbon, and remineralization for taste and hydration. If you’re evaluating a PFAS water filter for schools, an office water dispenser, or a gym refill station, here is a practical field guide, plus bottled water alternatives that reduce waste. (Also called bottle filling stations or water bottle refill stations.)

This epi...

Can an eco-friendly beauty brand compete with mainstream makeup brands? Corinne Lefebvre, founder of River Organics, shares how she built a vegan, zero-waste beauty brand that challenges big cosmetics while staying true to sustainable values.

In this episode of the Conscious Design Podcast, host Ian Peterman uncovers the journey behind River Organics, from paper packaging innovations to creating high-performance makeup without compromising the planet.

𝗧𝗵𝗶𝘀 𝗲𝗽𝗶𝘀𝗼𝗱𝗲 𝗰𝗼𝘃𝗲𝗿𝘀:

Sustainable beauty & vegan cosmetics

Zero waste makeup packaging innovations

Competing with big brands like Sephora without VC funding

How to grow a profitable sustainable business

Emma Rose Cohen, founder of FinalStraw, turned a simple idea into a $2M Kickstarter and a movement against single-use plastics. In this episode of the Conscious Design Podcast, she shares how small changes spark massive environmental impact.

Emma Rose Cohen is the CEO and founder of Final, the company behind FinalStraw and other sustainable alternatives to single-use plastics. What started as an idea during college parties turned into a viral Kickstarter campaign that raised nearly $2 million  and has since kept over 300 million straws out of the ocean. 🌊

In this epis...

Fashion is one of the world’s most polluting industries 🌍 Can labeling & AI make it sustainable?

Host Ian Peterman sits down with designer Vicky Tsiachri to explore her A–E clothing labeling system, how transparency fights greenwashing, and why conscious design is key to reshaping fashion.

💬 Do you believe fashion labels can really change how people shop, or will fast fashion always win? Let us know below!

💡 What You’ll Learn:

Why fashion is the second most polluting industry

The truth behind fast fashion, greenw...

How are AI and fractional leadership reshaping the future of work? 🚀 Host Ian Peterman sits down with Execnow founders Kahlil Dumas & Colin Smith to explore how they’re disrupting executive search, solving culture challenges in startups, and redefining leadership in 2025.

💬 Do you believe AI will actually fix hiring, or just make the problems worse? Let us know below!

💡 What You’ll Learn:

Why traditional executive search firms are broken

The risks of relying on AI in recruitment

Startup culture mistakes (and how to avoid them)<...

From Hollywood TV sets to replacing 656M plastics — Host Ian Peterman sits down with Repurpose Co-Founder & CEO Lauren Gropper to reveal how she built the nation’s leading compostable tableware brand, disrupted single-use plastics, and made eco-friendly living affordable and easy for millions.

💬 Question for you: What’s the single-use plastic item you’d most like to replace in your home? Comment below — we’d love to hear your ideas!

⏩ Jump to your favorite parts:

00:00 - Intro

00:33 - Meet Lauren Gropper: CEO of Repurpose

00:50 - The Ori...

She walked away from two decades of luxury bag design to build carbon-negative, vegan bags that actually make a difference. Meet Alona Komsky, co-founder of AKKONIQ, the minimalist bag brand that’s reshaping sustainable fashion with innovation, function, and style.

In this episode of the Conscious Design Podcast, host Ian Peterman explores how Alona turned her frustration with fast fashion and greenwashing into a mission: designing eco-friendly bags made from 3D-woven recycled materials, biodegradable fibers, and honest minimalist design.

If you're interested in ethical fashion, sustainable materials, slow fashion, or...

What happens when used crayons become tools for healing? The Crayon Initiative has transformed over 500,000 pounds of wax into hospital-safe art supplies, bringing creativity, comfort, and color to children in medical care across the U.S.

In this episode of the Conscious Design Podcast, host Ian Peterman speaks with Bryan Ware, the founder behind this purpose-driven nonprofit. What began as a simple question at a restaurant became a nationwide movement powered by sustainable thinking, community action, and compassionate design.

This story goes far beyond crayons. It’s about how th...

Discover how Modern Mill is transforming the future of building materials with ACRE, a stunning, low-maintenance, sustainable alternative to wood.

CEO Chris Guimond joins host Ian Peterman on the Conscious Design Podcast to reveal how upcycled rice hulls are helping create hurricane- and fire-resistant materials that outperform traditional wood in durability, ease of use, and sustainability.

If you're a homeowner, builder, architect, or sustainability advocate, this episode is packed with insights you won’t want to miss.

💡 What You’ll Learn:

● Why old-growt...

Your Makeup Might Be Hurting the Planet. Here’s How One Brand Is Fixing It.The beauty industry creates billions of pieces of waste every year, most of which never get recycled. But what if your makeup could be completely zero waste, refillable, and designed to last for decades?

In this episode, host Ian Peterman sits down with Chris Tarling, founder of Izzy Zero Waste Beauty, to reveal how his brand is building the world’s first truly closed-loop, sustainable beauty line. Every mascara, lip product, and skincare jar is returned, sterilized, and reused inst...

Couldn’t find a safe sunscreen during pregnancy? That’s how Mama Sol was born, an award-winning, sustainable skincare brand changing the way people think about SPF. Discover how Arielle Moody, a beauty industry veteran, co-founded Mama Sol to create pregnancy-safe, non-toxic, luxurious sunscreen that people actually love to wear.

In this episode of the Conscious Design Podcast, Arielle joins host Ian Peterman to share how Mama Sol's mineral sunscreen became a spa favorite, won top beauty awards, and is helping people protect their skin without compromising on health, beauty, or the planet.

Duration: 00:28:08

🚀 Want to SKYROCKET your career and leadership skills even without a STEM degree?

In this episode of the Conscious Design Podcast, Ian Peterman sits down with Shelli Brunswick, COO of Space Foundation and global expert in space technology and inclusive innovation.Discover how lessons from the space industry can inspire your personal growth, career success, and leadership — no matter your background!

🔥 Here’s what you’ll learn:

10 powerful leadership lessons from the space industry

How failure became Shelli’s greatest teacher for growth

Why space...

Are we finally saying goodbye to foam earplugs? 

In this episode of the Conscious Design Podcast, Lauryn Menard, Co-founder and CEO of GOB, joins host Ian Peterman to reveal how her team created the world’s first home-compostable, biology-engineered earplug—made from mycelium, the root structure of mushrooms. 🍄👂

Lauryn shares her journey from working with global brands like Herman Miller and Target to building a regenerative product that’s redefining wearable wellness and creating real impact in the circular economy.

If you're interested in sustainable p...

Expanding to the Middle East or North Africa? One legal misstep could cost your entire business.

Watch before making your move,  this could save you millions.

In this must-watch episode of the Conscious Design Podcast, host Ian Peterman sits down with Haidy Hazem, senior legal consultant at One World Intellectual Property (OWIP) — one of the most respected IP law firms in the Middle East and North Africa (MENA).

If you're a startup founder, tech innovator, or global brand looking to launch in the UAE, Sau...

In this episode of the Conscious Design Podcast, host Ian Peterman sits down with internationally renowned architect Kevin Kennon to explore how architecture must evolve—merging sustainable design, AI-driven innovation, and emotional impact to shape a better world.

Kevin shares powerful stories, fresh insights, and bold ideas that challenge how we think about design—from how natural disasters influenced his early life to pioneering zero-emission eco-resorts. This episode explores how architecture can evolve alongside climate change, technology, and culture—while still creating spaces that truly connect with people.

𝗡𝗼𝘁𝗮𝗯𝗹𝗲 𝗠𝗼𝗺𝗲𝗻𝘁𝘀

00:00 – Guest Intro

01:30 – Kevin's Ear...

How much food is your family wasting—and how much money with it?The average household throws out hundreds of pounds of food and over $4,000 every year. Why? Poor planning. Overbuying. Forgotten leftovers.

In this episode of the Conscious Design Podcast, Ian Peterman sits down with Janet Irizarry, founder of My Mindful Kitchen and creator of the MMK Method, to talk about real-world solutions to food waste, saving money, and raising eco-conscious kids—all without adding more stress to family life.

🎁 Want to try it out? Use promo code Conscio...

Discover how the furniture industry is being transformed from wasteful and disposable to modular, circular, and tech-powered. In this episode of the Conscious Design Podcast, Ewelina Pankowska, founder of Zucchini and Reforest Design, shares how her team is using AI, robotics, blockchain, and circular manufacturing systems to help eliminate global furniture waste.

Ewelina dives into the power of bamboo and hemp wood, the growing crisis of fast furniture, and how her company is building customizable, high-quality furniture that can be easily repaired, upgraded, and even turned into biochar at the end of its lifecycle.<...

Welcome to another episode of the Conscious Design Podcast! In this powerful episode, host Ian Peterman talks with Michael Klepacz, founder of Natural Materials Unlimited (NMU), a pioneer in eco-friendly textiles, tree-free paper products, and sustainable manufacturing based in Poland.

Discover how Michael transitioned from a background in aircraft mechanics and project management to creating a globally recognized sustainable brand. From hemp, linen, and organic cotton products to plant-based yoga mats, sustainable webbing, and waxed fabrics, NMU is proving that eco-conscious design can replace synthetic plastics without compromising quality or performance.

<...

In this episode of the Conscious Design Podcast, host Ian Peterman speaks with Julia Marsh, CEO and co-founder of Sway, a groundbreaking materials startup using seaweed-based bioplastics to replace single-use plastic packaging. Discover how Sway is replacing traditional plastic with home-compostable packaging, why seaweed is the future of sustainable materials, and how regenerative design can fight plastic pollution.

𝗡𝗼𝘁𝗮𝗯𝗹𝗲 𝗠𝗼𝗺𝗲𝗻𝘁𝘀

00:00 - Guest Intro

00:36 - The Problem with Plastic Packaging

04:05 - Discovering Seaweed as a Solution

05:15 - Birth of Sway: Developing Seaweed-Based Materials

08:26 - Challenges and Innovations in Seaweed Packaging

14:45 - Real-Wo...

Did you know your tires could reduce carbon emissions by up to 82%? 

In this episode of the Conscious Design Podcast, host Ian Peterman sits down with Friedemann Ohse, brand designer at reTyre, to explore how sustainable materials, smart tire technology, and circular economy principles are transforming the tire industry.

About  Friedemann Ohse and reTyre

Friedemann Ohse is a brand designer at reTyre in Norway. reTyre is mass-producing sustainable tires and changing everything: materials, production methods, and, most importantly, emissions. Friedemann is part of the marketing team, responsible fo...

In this episode of the Conscious Design Podcast, Ian Peterman interviews Ravi Sawhney, founder and CEO of RKS Design, a global human-centered design firm. Ravi shares his journey in industrial design, the development of his Psycho-Aesthetics® methodology, and how emotional durability and sustainable materials are shaping the future of innovation in product design.

They discuss Ravi's groundbreaking work on electric guitars, including a collaboration with Dave Mason to create the world’s first sustainable electric guitar. The conversation dives into circular economy principles and how businesses can successfully integrate aesthetics, function, and sustainability to mak...

Are you wasting valuable metals without knowing it?

Precious metals like platinum and palladium from end-of-life catalytic converters are often discarded — but Regenx Tech is changing that with a sustainable, eco-friendly recovery solution.

In this episode of the Conscious Design Podcast, Don Weatherbee, CEO of Regenx Tech Corp, joins host Ian Peterman to share how their innovative cleantech process is revolutionizing precious metal recovery without the need for traditional high-emission smelting.

𝗡𝗼𝘁𝗮𝗯𝗹𝗲 𝗠𝗼𝗺𝗲𝗻𝘁𝘀

00:00 - Guest Introduction

00:53 - The Origin Story of Regenx Tech

01:35 - Transition to E-Waste an...

You’re Walking on a Climate Solution and You Don’t Even Know It!

This carbon-negative flooring innovation is revolutionizing the way we design spaces and you won’t believe how it works! Discover Interface’s bold solution that’s redefining sustainable design. In this episode, Ian Peterman sits down with Mikhail Davis from Interface to reveal how they’ve created carbon-negative flooring that’s transforming businesses and building a greener future. Learn how sustainable flooring innovations are cutting costs, reducing carbon footprints, and boosting profits, all while helping reverse global warming.

Di...

Could the air in your home or office be making you sick? Poor indoor air quality affects your health, energy levels, and productivity—often without you realizing it! But advancements in AI-powered air purification and smart building technology are transforming the way we live and work. In this episode of the Conscious Design Podcast, Ian Peterman sits down with Jenessa Olson, CEO of ecologicca, to explore how AI-driven air purification, data analytics, and sustainable building design are revolutionizing indoor air quality.

They discuss how indoor air quality impacts health and energy levels, often without people realizing it. Yo...

Every year, millions of trees are cut down and wasted—when they could be repurposed into valuable, sustainable products.

In this episode of the Conscious Design Podcast, host Ian Peterman speaks with Paul Hickman, founder and CEO of Urban Ashes, about the untapped potential of urban wood recycling.

Paul shares how urban wood waste has both environmental and economic consequences and explains how repurposing fallen trees can sequester carbon and reduce emissions. He discusses how Urban Ashes is building scalable recycling systems and partnering with municipalities to create circular ec...

Imagine discovering a single plant so powerful it could transform health, fight climate change, and empower communities worldwide. That’s exactly what happened when Lisa Curtis tried moringa while serving in the Peace Corps. A decade later, she turned that discovery into Kuli Kuli Foods, bringing this ‘miracle tree’ to 11,000 stores across the U.S. 

In this episode of the Conscious Design Podcast, host Ian Peterman dives into Lisa’s journey—from launching her first moringa product to scaling her brand nationwide. Lisa shares how she overcame retail challenges, built an ethical supply chain, and why sus...

What if your morning coffee waste could be turned into something useful? In this episode of the Conscious Design Podcast, host Ian Peterman talks with Ricardo Garcia, founder of Coffee Kreis, about how used coffee grounds are transformed into sustainable, reusable coffee cups and more.

They explore the science behind coffee-based materials, how Coffee Kreis is reducing single-use plastics, and the business strategies behind sustainable innovation. Ricardo shares insights into subscription models for coffee shops, navigating sustainability regulations, and the exciting future of eco-friendly product design.

Notable Moments:

Would you wear clothing made from plastic party cups recycled into fabric? 

Lauren Choi, founder of The New Norm Fabric, joins host Ian Peterman to share how she's turning hard-to-recycle plastics into sustainable fabric. From building an extruder in her garage to partnering with manufacturers, Lauren’s journey is a must-watch for innovators, entrepreneurs, and sustainability advocates. Learn about the challenges of recycling, the future of eco-friendly materials, and how she’s scaling her impact without traditional venture capital. 

In this episode, we explore the birth of The New Norm a...

Did you know that 40% of food is wasted globally? What if we could turn that waste into delicious, nutritious food? In this episode of the Conscious Design Podcast, host Ian Peterman sits down with Dan Kurzrock, CEO of Upcycled Food Inc., to discuss how upcycling can revolutionize the food industry and create a more circular economy.

Dan shares his journey from homebrewing beer in college to launching a company that transforms food byproducts into high-value ingredients. Throughout the conversation, they dive into the staggering scale of food waste and why upcycling presents a powerful...

Revolutionize Your Living with CABN’s Net-Zero Modular Homes!

Are you ready to embrace a sustainable, off-grid lifestyle? In this episode of the Conscious Design Podcast, host Ian Peterman interviews Alex Kelly, COO of CABN, to explore their innovative net-zero modular homes that are transforming eco-friendly living.

Discover how CABN uses cross-laminated timber (CLT), renewable energy, and advanced construction methods to build sustainable, affordable, and adaptable homes—perfect for remote locations. From green architecture to self-sufficient communities, CABN is leading the way in creating resilient, off-grid housing solutions.

Duration: 01:00:43

Have you ever dreamed of driving a vehicle that combines the convenience of a car, the freedom of a bike, and the benefits of eco-friendly, sustainable design?

In this episode of the Conscious Design Podcast, host Ian Peterman chats with Per Hassel Sørensen, founder of Podbike, about their innovative e-assisted four-wheel vehicle that’s redefining urban commuting.

Per shares how his passion for cycling led to the creation of Podbike and dives into the challenges of designing a safe, efficient, and sustainable vehicle. You’ll learn about its uniqu...

In this episode of the Conscious Design Podcast, host Ian Peterman talks with Manuel Jiménez García, co-founder and CEO of Nagami, to explore the cutting-edge world of 3D printing technology and recycled plastics. Learn how Nagami turns plastic waste into high-tech 3D printed architecture!. Manuel shares the inspiring origin story of Nagami, the challenges of scaling large-scale 3D printing, and their mission to promote the circular economy. If you’re curious about eco-friendly design, reducing plastic waste, or the future of sustainable manufacturing, this episode is for you!

Notable Moments:

00:00 - Gu...

In this episode of the Conscious Design Podcast, host Ian Peterman speaks with Helge Trettoe Olsen, CEO and owner of Resqunit, about a crucial solution to the pressing issue of ghost gear in fishing. Helge shares the story behind Resqunit's innovative technology, which helps fishermen recover lost traps and minimize environmental damage caused by abandoned fishing gear. They discuss the significant challenges facing the fishing community, including conflicts among fishermen and how younger generations are more open to adopting sustainable practices. Additionally, Helge reveals exciting plans to integrate GPS features into their product, making it even easier for fishermen...

In this episode of the Conscious Design Podcast, host Ian Peterman talks with Matthew Bertulli, CEO and co-founder of Lomi and Pela Case. Matthew shares their exciting journey from creating the Pela Case to launching Lomi, a home composting device that makes it easy for families to reduce food waste. Discover how Lomi turns food waste into natural fertilizer right in your kitchen!

Matthew also talks about their crowdfunding success and the challenges of teaching people about smart waste management. Learn how Lomi is helping to create a greener future—one kitchen at a ti...

In this episode of Conscious Design, host Ian Peterman welcomes Yaron Ben Nun, the visionary founder and CTO of Nostromo Energy. Discover how this groundbreaking company is revolutionizing commercial buildings with innovative water-based energy storage systems and sustainable energy solutions. Yaron shares his inspiring journey from film director to clean energy pioneer, driven by his passion for addressing energy challenges, especially in regions where commercial cooling can consume a staggering 60% of electricity.

Nostromo Energy’s sustainable solution leverages the latent heat of water, offering an eco-friendly alternative to traditional lithium-ion batteries. Yaron reveals how th...

Are you passionate about sustainable 3D printing and circular economy solutions?  In this episode of the Conscious Design Podcast, host Ian Peterman interviews Ravi Toor, Managing Director of Filamentive, a UK-based leader in eco-friendly 3D printing filaments made from recycled plastics. Discover how Filamentive is revolutionizing the 3D printing industry by providing sustainable solutions that reduce plastic waste and promote a circular economy.

Be inspired by Ravi’s journey in founding Filamentive and his commitment to sustainability.He shares the challenges and innovations associated with using recycled materials in 3D printing and dis...

What’s Happening Underwater? Join the Fight Against Ghost Gear! 

Our oceans are in crisis. Every year, an estimated 640,000 tons of ghost gear are abandoned, endangering marine life and disrupting fragile ecosystems. In this episode of Conscious Design, host Ian Peterman sits down with Andrew Polanyi, Executive Director of Ocean AID, to explore innovative solutions to this pressing issue. Join us as Andrew shares his journey from Toronto to Victoria, BC, and highlights the alarming impact of underwater plastic waste and ghost gear on our oceans. Discover how Ocean AID leverages groundbreaking sonar technology and artificial intelligence (AI...

In this episode of Conscious Design, host Ian Peterman speaks with Daphne Nissenbaum, CEO of TIPA®, about revolutionary advancements in compostable packaging. Discover how TIPA is breaking barriers with innovative materials that not only replace conventional plastics but are also fully compostable, addressing the pressing issue of plastic waste in the food and fashion industries. Join us as we delve into Daphne's inspiring journey, the challenges of developing sustainable solutions, and the future of eco-friendly packaging. Learn how brands can enhance their sustainability efforts while maintaining quality and consumer experience. Tune in to explore the ultimate path toward a g...

Join host Ian Peterman in this inspiring episode of Conscious Design as he interviews Leva Konaté, an account executive at Pretty Plastic. Konaté shares the remarkable journey of Pretty Plastic, which began in 2017 with a commitment to sustainability and eco-friendly construction through the use of 100% recycled building materials. The company initially focused on creating innovative building tiles from household HDPE plastics, earning accolades for their unique designs. As they transitioned to working with PVC, they faced significant challenges but ultimately succeeded in developing high-quality tiles that repurpose PVC waste from various sources. This episode explores Pretty Plastic's dedication to ci...

In this episode of the Conscious Design Podcast, host Ian Peterman talks with Christoph Schiller, VP of Sales and Marketing at Woodly, to explore the future of sustainable packaging. Discover how Woodly’s innovative, wood-based bioplastics are transforming industries by reducing CO2 emissions, extending food shelf life, and providing a recyclable alternative to traditional plastics. Christoph discusses the challenges of scaling bio-based materials, their exciting expansion plans into the U.S., and Woodly’s role in promoting a circular economy.

Notable Moments:

00:25 The Origin Story of Woodley & Focus on Food Industry

03...

In this insightful episode of the Conscious Design Podcast, host Ian Peterman welcomes Willow Hill, co-founder and Chief Creative Officer of Scout Lab, to discuss how to avoid common mistakes in eco-friendly branding and learn effective strategies for creating a sustainable brand. As the demand for sustainability in business grows, Willow shares insights on moving away from outdated, fear-based marketing towards crafting positive, inspiring brand narratives that drive lasting change.

NOTABLE MOMENTS

02:32 - Consumer Trends and Building a Greener Economy

07:02 - Legacy Branding and Creating Impactful Brands<...

Discover How Recycled Materials Are Transforming Modern Architecture with David Hertz

In this episode of Conscious Design, renowned architect David Hertz shows us how recycled materials are changing the way we build today. David talks about his journey from environmental activism in Malibu to his work with SkySource and XPRIZE. Learn how he uses materials like recycled concrete and airplane wings in innovative projects like the 747 Wing House and the Sail House.

David explains how using green technologies and materials you might not expect can make architecture more sustainable...

Join host Ian Peterman as he explores the innovative world of eco-friendly tattoo supplies with Ryan Hanna and Lee D'Angelo from Good Judy Inc. Discover how Good Judy Inc. began with a desire to reduce the environmental impact of tattooing, offering biodegradable materials and repairable machines. Learn about their journey through the challenges of greenwashing and certification processes. Tune in to hear about their commitment to sustainable practices and their vision for the future of the tattoo industry.

Notable Moments:

00:43 Eco-Friendly Tattoo Supply Company's Origin Story And Products

4:09 Sustainable Tattoo Products...

How can fashion be both luxurious and sustainable? Find out in this episode of Conscious Design, as host Ian Peterman explores sustainable fashion with Nancy Taylor, VP of Design at Lolë. Nancy shares her transition from launching époque évolution to spearheading sustainable practices at Lolë. Discover the path to B Corp certification and the hurdles of introducing sustainable materials in the fashion industry. Listen in as Nancy emphasizes the importance of consumer education in fostering a sustainable future.

Notable Moments:

00:48 B Corp certification in the fashion industry 

5:0...

Can a small business truly revolutionize sustainable practices? Discover how in this episode of Conscious Design, as host Ian Peterman talks with Aidan Riehl, founder of Ecoternatives. Aidan talks about the challenges of making sustainability affordable and the solutions he's implementing through his startup. They discuss the inception of Ecoternatives, born from a desire to tackle plastic pollution and the high cost of sustainable products. Aidan also shares insights on market dynamics, the influence of consumer trust, and his strategies for offering cost-effective eco-friendly products.

Notable Moments:

02:07 Eco-Friendly  Products And Evaluating Their A...

Join host Ian Peterman in a thought-provoking discussion with Malin Leschly, Chief Design Officer at Logitech, about integrating sustainability into design and brand innovation. Malin shares insights from her background and her strategic role in steering Logitech's design ethos towards sustainable practices. Discover how Logitech balances user experience with environmental responsibilities, explores new materials, and approaches product packaging with sustainability at the forefront. This episode dives deep into the challenges and successes of creating eco-friendly products that are both durable and desirable.

Notable Moments:

0:52 Design At Logitech Focusing On Insights And Circular...

The evolution of hemp and the stories that are in the hemp bubble.

The story of Western Colorado's CBD hemp hustle during the peak and collapse. Documentary series produced by Plotline.

In this episode, Ian Peterman talks with Ryan McKeever, a veteran TV commercial director turned hemp farmer. Ryan discusses his transition to the forefront of the hemp industry, starting with his early work on CBD media productions to farming hemp on his property. He details the volatile shifts in the hemp market, from the boom in CBD prices to the advent of...

Join host Ian Peterman as he taps into the transformative power of solar energy with Bruce Dietzen, the innovative mind behind modern sustainable projects such as the Hemp Car and DrawdownHemp. In this episode, Bruce shares his insights on using hemp and other high biomass feed crops to drive sustainable innovations across various industries. From biochar as a method for carbon sequestration to the potential of structural batteries in electric vehicles, this discussion explores the intersection of environmental technology and practical applications that can lead to a greener future.

Notable Moments:

0:41 Hemp As...

Dive into the innovative world of sustainability with Stephanie Torres and Stephanie Manning, the dynamic duo behind Coast to Coast Sustainables. This episode unpacks their journey from starting with mask-making during the pandemic to creating a thriving business focused on reducing waste through reusable products. Discover how their commitment to sustainability drives their business, from expanding their product line with eco-friendly innovations to engaging with local markets and online communities. Learn about their rapid growth and exciting developments like expanding into a new production space, welcoming interns to their team, and tirelessly designing alternatives to single-use products.  Duration: 00:44:14

Join host Ian Peterman as he explores the innovative world of sustainable interior design with Cate Brown, founder of Cate Brown Studio. In this episode, Cate discusses her unique journey from interior design to creating luxury sustainable home products by repurposing vintage and damaged high-end garments. Discover how her passion for sustainability and high fashion has led to the development of unique home decor items, pushing the boundaries of traditional interior design and promoting environmental responsibility.

Notable Moments:

00:48 Journey Into Sustainable Fashion

02:44 Upcycling Luxury Garments Into Home Decor

04:21 Repurposing...

In this episode, host Ian Peterman dives deep with Stephen Jordan, CEO of the Institute for Sustainable Development. Stephen discusses his shift from a background in political theory to spearheading initiatives in corporate social responsibility (CSR) and sustainable development. Highlights of the conversation include Stephen’s insights the significance of public-private partnerships and his pivotal role in advancing green and blue economy solutions.

Stephen delves into the need for systemic thinking and collaboration across industries to drive sustainable impact. He and Ian explore innovative sustainability projects that address environmental challenges through strategic partnerships and lateral th...

In this episode, Ian Peterman chats with Taylor DuBose, the innovative founder of Sustainable Utilization System LLC (SUS). They explore Taylor's journey from using childhood creativity with Legos to establishing SUS in 2020, a company dedicated to repurposing plastic waste into functional products. The discussion covers the challenges of sustainability, SUS's unique approach to reusing plastics, and their commitment to ethical production practices. They also highlight the Reborn Initiative, SUS's efforts in refurbishing old bags to donate to those in need, and their upcoming product launches.

Notable Moments:

(02:06) Recycling Plastic Into Products

(04:57...

Join host Ian Peterman on the Conscious Design podcast as he engages with Alejandra Teran, the Chief Purpose Marketing Officer at SAILCARGO INC. They explore SAILCARGO's innovative approach to revolutionizing the shipping industry through zero-emission sailing cargo ships. Alejandra discusses the inception of this eco-friendly initiative, inspired by a desire to combine traditional sailing techniques with modern renewable energy systems. This episode delves into the challenges and advancements in sustainable maritime logistics, the potential of clean shipping, and how SAILCARGO aims to influence global shipping practices positively.

Notable Moments:

0:43 Zero Emissions Sailing Cargo...

Join Ian Peterman on the Conscious Design podcast as he sits down with Todd Beyreuther, Director of Product at Mercer Mass Timber. They dive into the revolutionary world of mass timber, exploring its role in sustainable construction and the innovative approaches Mercer is taking to redefine the industry. Todd shares insights into the company's origins, its strategic expansions, and the impact of their products on reducing carbon footprints. The conversation also covers the challenges and future of mass timber in the architectural and construction landscapes, offering a glimpse into the potential for more sustainable urban development.

Join Ian Peterman as he explores the innovative journey of Joanna Power and Paramveer Bhachu, co-founders of Lylo. Find out how a university project during the COVID-19 pandemic led to the creation of an eco-friendly, portable washing machine designed to save water by reusing shower water. The co-founders share their development process, from prototyping to market testing, and discuss the diverse applications of their product in settings like boating, camping, and potentially developing countries. They highlight the design considerations that make Lylo not only functional but also psychologically appealing to consumers.

Notable Moments:

In this episode of the Conscious Design podcast, host Ian Peterman is joined by Maxim Gelmann, founder of Stroodles, a pioneer in eco-friendly tableware. Maxim discusses his journey from a diverse consulting background to creating a sustainability-focused brand that makes fun and accessible eco-products like edible straws and biodegradable plates. They explore how Stroodles not only provides sustainable products but also supports businesses in marketing these eco-friendly alternatives effectively. The conversation highlights how small, enjoyable changes can lead to significant environmental impacts, and Maxim shares how he uses his brand to make sustainability fun and engaging.

How do small businesses adapt and add value in an ever-evolving marketplace? In this inspiring episode, host Ian Peterman sits down with Carl J. Cox, CEO of 40 Strategy, to explore the world of strategic business planning and execution. Carl shares his journey from finance to founding his own company, emphasizing the importance of vision, perseverance, and creating real value. They discuss the challenges and successes in strategic planning, the impact of setting meaningful goals, and adapting to new technologies like AI. 

This episode offers invaluable insights for anyone looking to scale their business with strategic p...

Join host Ian Peterman as he welcomes Martin Schichtel, CEO of KraftBlock and a trailblazer in energy storage innovations. In this insightful episode, Martin shares KraftBlock’s origin, sparked by his extensive background in high-temperature applications and a pivotal documentary about heat storage. He talks about how KraftBlock is revolutionizing the way industries handle waste heat, turning a byproduct into a valuable resource for generating electricity and driving various industrial processes. Martin also discusses the technological breakthroughs and challenges of KraftBlock, its role in decarbonizing industries like steel and snack food manufacturing, and his vision for using th...

In this episode of Conscious Design, host Ian Peterman sits down with Elliot Chaves, the founder and CEO of Jaspur. Jaspur is an innovative platform dedicated to revolutionizing sustainable consumerism in the sportswear industry. Elliot shares the compelling story behind Jaspur, starting from his personal challenges with finding sustainable options in fashion, leading to the birth of a marketplace that prioritizes environmental consciousness in every thread. 

Notable Moments:

Elliot's Background and the Genesis of Jaspur

The Mission of Jaspur: Sustainable Sportswear

Challenges of Integrating Sustainability into Fashion

O...

Tune in as host Ian Peterman talks with Beau Wangtrakuldee, Ph.D., founder and CEO of AmorSui, in a transformative discussion about innovating sustainable personal protective equipment (PPE). Beau shares her personal journey, driven by a chemical spill accident during her PhD, which unveiled the inadequacies in existing PPE and sparked the inception of AmorSui. Plus, she explains the company's mission to bridge the gap in the PPE market, focusing on safety, functionality, and sustainability. 

What you’ll hear about in this episode:

The Origin Story of AmorSui: Bridging the Gap in PPE

In this episode of Conscious Design, host Ian Peterman talks with Scandinavian Airlines' General Manager in the Americas, Jasmine Utter, about the airline's commitment to sustainability. They discuss the goal of net-zero CO2 emissions by 2050, with strategies including a new fuel-efficient fleet, sustainable aviation fuel, and the development of electric and hydrogen-powered aircraft. Challenges like fuel production and cost are acknowledged, while mentioning the customer's opportunity to buy sustainable aviation fuel when booking tickets. The airline's sustainable food services and a loyalty program that offsets emissions are also mentioned, emphasizing convenience and the positive customer experience in...

Join host Ian Peterman and guest Helen Sharp, founder and CEO of Influential PR, who specializes in public relations for sustainable brands. In this episode, Helen shares her journey from journalism and sales to establishing a PR firm dedicated to mission-driven companies. She offers insights into the unique challenges and opportunities in promoting sustainable brands, emphasizing the importance of a compelling story and thoughtful leadership in PR. Helen also discusses strategies for effective media relations, affiliate PR, and influencer campaigns, providing valuable tips for startups and established businesses alike.

Notable Moments:

00:46 - Helen's...

Join host Ian Peterman on Conscious Design as he welcomes Gabe Tavas, the innovative mind behind Symmetry Wood. In this episode, Gabe shares the fascinating origin story of his company, which uses bacteria to produce cellulose for creating wood-like products. This journey starts from Gabe's eye-opening experiences in Ecuador and leads to groundbreaking research in his college dorm room, where he began experimenting with kombucha cultures to produce bacterial cellulose.

Gabe discusses the challenges and triumphs of developing Symmetry Wood, from initial rough samples to winning the prestigious James Dyson Award. The conversation delves into how Symmetry...

Host Ian Peterman sits down with Morgan Seibel, the Executive Director of WeeCycle. Morgan gives us a peek into the world of WeeCycle, an organization that’s revolutionizing the recycling of baby gear. From a simple yet impactful idea, WeeCycle has grown into a key player in the sustainable living space, providing invaluable support to families while leading the charge in environmental stewardship.

In a lively and informative chat, Morgan walks us through the nuts and bolts of WeeCycle’s operations. We get an inside look at their innovative recycling processes, tackling everything from car seat...

Welcome back to another episode of Conscious Design and today Ian welcomes Carolyn, who kicks off with a little backstory about herself, the company and her role in the company today. Carolyn and Ian both develop on the idea of communication and how even non-verbal signs can tell a story to the customer or guest that represent the company or business in a certain light and effectively narrate the need to the receiving end. Carolyn then explains how she and her company are able to help somebody who is just starting out and does not have much...

In today’s episode of the Conscious Design, Ian welcomes Stephen Reble. Stephen starts off by a brief introduction into what he does. Ian and Stephen then discuss agility and the role it plays in starting and maintaining a foothold in the industry you are in. Stephen then does a little product demonstration for people to better understand it. Ian and Stephen then talk about how the proof that something works is the greatest advertising your product or solution can get. Stephen then talks how when you want to change people, it is always better to take it...

Welcome to another episode of the Conscious Design Podcast and today Ian welcomes Ryan. Ryan starts off with a brief intro on what he does and what is the goal of his company. Ryan and Ian then discuss the need for sustainable products to remain simple enough for the common man, so they can sell. Ryan then talks more about the aspect of taking your product to an international level and what struggles and opportunities that bring to the table. Ian and Ryan then discuss the material aspect of his product and what exactly does the company...

Welcome to another episode of the Conscious Podcast and today Ian welcomes Sheryl. Sheryl starts off by a brief introduction to what she does and talks about the company and her book.  Ian and Sheryl then talk more about how certain patterns can be identified in other industries that help to solve or understand problems in their businesses and areas of expertise. With this Sheryl then mentions her book, what is it about and how these experiences and patterns, from different industries, helped the book to become a reality. Ian and Sheryl then talk more about the m...

Welcome to another episode of the Conscious Design Podcast, today Ian welcomes Ashley. Ashley starts off by a brief introduction into what she does and what her role in the company is. Ashley then talks more about how they approach design from a more real-life interaction with the actual design and what that means for their clients. Ashley then talks more about the innovation side of the business and what they have done differently in order to give the customers a better feeling and involve them more in the process. Ashley and Ian then talk about the option of...

Welcome back to another episode of the Conscious Design Podcast and today Ian welcomes Ellie Porter. Ellie starts off with a bit of her backstory and what she does. Ellie then explains the technology behind where she works and what impact it has and helps even the common viewer understand what it is that the technology does. Ellie goes on to explain what her role in this giant process is and what she specifically focuses on. Ellie and Ian then go on to discuss some applications even in large industries with lots of units manufactured and Ellie...

Welcome back to another episode of the Conscious Design Podcast, and today Ian welcomes Lauren to the show. Lauren starts off with a brief introduction of herself and the company. She then moves to discuss the early stages of product design. Lauren then talks about what made her choose silicon as the final material for the design and the final product. Lauren then shares her story of business success and how that has happened and her tips for starting businesses. Lauren and Ian then talk about the culture of reusable cups in Australia and if that has...

Welcome to another episode of Conscious Design Podcast with our amazing guest Daniela Caine. She’s the founder of Koryphae, a high-vibrational clothing brand for conscious women as well as a coach to other designers. Daniela shares her journey through the fashion world, working to a high level in companies like Adidas. She also shares what helped her find her calling and what life experiences she has been through that solidified what she wanted to do and the founding of her own clothing brand. We get to learn about the problems she’s tackling with her business and...

On this episode of the Conscious Design Podcast our host Ian speaks with Karoline, lead designer for Nomono. Nomono has created a podcast in a box system that takes full advantage of spacial audio and AI enhanced audio. Ian and Karoline talk about sustainability and Nomono’s approach to designing impactful, sustainable products. They also talk about the concept of “emotional durability” and how it can impact sustainability and design for the future, as well as its use in Nomono’s design approach.. Karoline walks us through what it takes to design a product, Nomono’s internal sustainabi...

On this episode of Conscious Design Podcast, Ian welcomes Kavita Shah of Boxed Water to chat about sustainability, marketing, and how Boxed Water began. Kavita starts with the origins of the business and what brought her to marketing. Ian and Kavita talk about sustainability and what have been the challenges and successes of marketing a sustainable product. As a mission driven brand, Boxed Water has built amazing partnerships with other mission driven brands, like Alaska Airlines. Kavita shares her insights about how to market sustainable products and what she has done to increase the awareness of Boxed...

Welcome to another episode of Conscious Design Podcast where today Ian welcomes Lisa Craig Gautier. Lisa starts off talking about what she actually does and what her starting vision was and where it has evolved today. Lisa then talks more about her specific product and what creative solutions were they able to come up with. Lisa and Ian then talk about wasteful thinking when it comes to hair and better solutions that could be applied. Lisa then explains how households and businesses both can reuse hair and fur and how easy it is for the common man...

Welcome back to another episode of the Conscious Design Podcast and today Ian welcomes David Schoenfeld. David gets started with what inspired him to pursue his business idea and make it reality. David then talks about the possibility of running out of scarce materials and how he himself has set it as his goal to try to solve this issue at least in a certain sphere of our lives. Then David talks more about the new types of rings he has helped to create and talks more about their features and advantages. David then talks more about...

Welcome back to another Conscious Design Podcast where Ian welcomes some of the people behind the Selective Earth Forming project, Sadek Ahmed and Adam Meyrick . They both begin with their backstory and origin of their project. Ahmed then describes their process on how the project works and also tries to explain also the technology behind it. Adam and Ahmed then talk about different shapes they can produce. Ian and the guys then talk more about the environmental aspect of their project and what it means for the construction sector in the long term. The podcast ends with...

Welcome back to another episode of the Conscious Design Podcast and today Ian welcomes Pallavi Pande. Pallavi first introduces herself and what she does. She then explains how her business is based on reusing something that can essentially be classified as waste and replacing a lot of chemicals in the production process. Pallavi then shares what made her company grow so rapidly in a seemingly short period. Ian and Pallavi also talk about how she has used the potential of B2B partnerships for her business and how that has helped her. Pallavi then explains how she...

Welcome back to another episode of the Conscious Design Podcast and today Ian welcomes Yuri Eliezer. Yuri starts off by talking a bit about his origin story and how the love for physics brought him to do what he does for a living today. Yuri then talks about the AI specialization of his business and what they are trying to develop or what the big idea behind it is. Yuri also mentioned what partners he is working together on this AI project and why he chose them. Yuri then talks more about what the company plans to...

Join us for another captivating episode of the Conscious Design Podcast as we welcome Allen Witters, a true pioneer in sustainability and innovation. Allen introduces his groundbreaking work and shares his vision for the future. Explore the cutting-edge technologies behind his revolutionary solutions, which transform waste into valuable raw materials, all while generating power. Gain exclusive insights into the present and future of Allen's visionary company, Carbotura, where sustainability and innovation intersect. Engage in a thought-provoking discussion as Allen and our host, Ian Peterman, exchange ideas and discover the transformative power of conscious design. Don't miss this opportunity to...

Welcome back to another episode of the Conscious Design Podcast and today Ian welcomes Max Stadnyk in his show. Max begins with a short introduction into who he is and what he does and how he got so passionate about his current job. Max then describes and elaborates more about sustainability in architecture and design and what he specifically focuses on. Ian and Max then discuss business and design efficiency and what practices to stay away from and which ones to adopt. Ian and Max then share their thoughts on circular economy and how it should be...

Welcome back to yet another episode of the Conscious Podcast and today Ian welcomes Shelli Brunswick in the episode. Shelli starts by a brief introduction of what she does and how it all began. Shelli then talks more about her organization, the space foundation and what their mission is. Shelli and Ian then talk more about in which areas the biggest growth can be observed and maybe where the future is heading towards. Shelli then talks more about diversity and how the organization is trying to promote that. Shelli then comments on which places or geographical areas...

Welcome back to another episode of Conscious Design and today we welcome Natalie Ross. Natalie starts off by introducing herself and her business a bit. Natalie then talks more about the recent demand in the residential sector and how that changed her business. Ian and Natalie then both discuss how the social changes have made people more conscious about landscaping and the interest in such subjects is on the rise. Natalie then describes her process of doing things and how she has managed to adapt to the current interest of the customers. In the guest outro Natalie...

Welcome back to the Conscious Design podcast and today Ian welcomes Doug Woodring. Doug starts by telling us who he is and what does he focus on and explaining a little bit the problematic of ocean pollution. Doug then talks about the connection between the pollution of freshwater and the pollution of oceans and how both of them are very similar issues, not to be separated from each other. Doug then talks about the effect society has on pollution and how others generally mirror the behavior of others. Doug then mentions some issues with the planning of w...

Welcome to another episode of Conscious Design Podcast and today the guest is Ryan Margolin. Ryan in the intro introduces what he does and where the idea for it came from. He then addresses the question of how he managed to shift to different markets with his product and what benefits has that brought him. Ryan and Ian then talk about what making custom products brings to a business and what benefits it might have. Ryan then talks about how his products have the potential to expand to other markets and how he and his business can...

Today Ian in his show welcomes two guests Kiana Guyon & Joshua Lucas Oates. They start off by a brief introduction and how they are currently doing. Kiane and Joshua then discuss the balance of everything their product has to have. Kiane then explains all the different parts that are in a toothbrush and Joshua explains their method for returning customers and their recycling pledge. Kiane and Joshua then talk more about what ideas helped their business grow and what role did Kickstarter play in all of that. Kiane and Joshua then talk more about the business model...

Welcome again to another episode of the Conscious Design Podcast, where today Ian Peterman welcomes Deirdre Horan, founder of Dri Umbrellas. Deirdre begins with a short story about how she got started and where she drew her inspiration from. Deidre then talks about what made her change her look on the problematic of the oceans and what made her look at it from a different perspective. Deidre and Ian then talk more about recycling and what importance it has for Dri Umbrellas. Deirdre talks also more about which stage of business they are in currently and where...

Today Ian welcomes Marina Tran-Vu, who begins by talking about her story as she got started and what she does. Marina then talks about the durability and popularity of different materials and the process of choosing on which materials to focus. Marina also talks about the products she sells and on which is the main focus and where they are trying something new. Marina talks more about the business plan for the future and who are they trying to currently sell and market their products to.

Parts:

0:00 – Guest Intro

3:29 – Materials

6:42 – Products

...

Welcome to another episode of the Conscious Design Podcast, today Ian welcomes Alexander Suma. Alexander starts off with a quick background story and introduction of his business. Alexander then mentions where this inspiration for this business came from and how he managed to expand it into a successful business plan. Ian and Alexander then discuss which buildings are the easiest and hardest to work with and how does a building type affect the efficiency of the power production. Alexander then continues to explain the energy collection process and how it is collected. Ian and Alexander then discuss numbers of...

Welcome back to another episode of Conscious Podcast, today Ian welcomes Moyang Yang, who starts off by presenting her back story and what her business is all about. Then she continues to explain about challenging the notion of luxury materials being purely leather and leather only. Moyang then explains the importance of the personal touch in the world of luxury fashion and how it actually helped her keep the costs down initially. Ian and Moyang then talk more about the importance of building a good customer relationship and how that always helps business to grow rapidly. Ian then mentions...

Welcome to another episode of Conscious Design Podcast, today Ian welcomes Richard Blank. Richard starts off by explaining what he does and what his company is based around. Richard even talks a bit about his background. Richard and Ian both discuss the importance of culture and how it shapes the business you are trying to build in the foreign country. Richard then discusses how to properly motivate employees and what techniques he uses. Richard then mentions and recommends how to treat your employees and what are some techniques he has mastered and tried out which bring him results. Richard...

Welcome to another episode of Conscious Design Podcast, today Ian welcomes Kenneth Gembel. Kenneth starts off by explaining the projects and how he approaches them, also providing a little back story into his life. Kenneth and Ian then both talk about the different environments of the public and private sector, how to approach them and what are the possible challenges that await with these sectors. Kenneth then speaks about forecasting and explains what are the problems he sees with many companies and how to get around them. Kenneth then talks more about the entire backstory of him branching out...

Welcome to another episode of Conscious Design Podcast and today Ian welcomes Benjamin Mandos. Benjamin starts off with a small introduction of what they do and what his company does. Benjamin then talks more about the methods they used to extract plastic and which areas they focus on. Benjamin and Ian then talk about the waste management mistakes that also motivated Benjamin to try and change this. Benjamin then switches the topic to talk more about the specific design of his bag and the process behind it. He continues by taking a closer look at the production and design...

Today Ian welcomes in his Conscious Design Podcast Show a new guest by the name of Mike Newman. Mike immediately  introduces himself to the audience and what his company does. Mike also mentions the education of the public that helps him do these activities. Mike then explains how beneficial these discussions are to knowing what can help the specific business. Mike and Ian then both talk about the consumers and how they have reacted to the product. Mike then talks more about the special solution to the logistics problem. In the last part Mike shares some final thoughts and h...