Brand of Brothers

Welcome back to Brand of Brothers with Doug Berger and Johnny Diggz, where branding, marketing, and business collide with a little bit of fun and a lot of truth. In this episode, we go all the way back to basics with one deceptively simple question: what is marketing. Spoiler alert, it is not just posting on social media and it is not the same thing as sales.

🔥 In this episode:
 • A clean definition of marketing as the line between your product and your customer
 • How marketing and sales work together, and where the handoff h...

Welcome back to Brand of Brothers with Doug Berger and Johnny Diggz, where real talk about branding meets practical insights for business owners. In this episode, we dig into one of the biggest misunderstandings in marketing today: the idea that a brand is just a logo. Spoiler alert, it is not even close.

🔥 In this episode:
• What a brand actually is and why it goes far beyond visuals
• The difference between visual identity and a full brand identity system
• How brand stories, mission, vision, and values create the foundation for all marketing
• Wh...

🎙️ Marketing Trends 2026: Local SEO, Influencers, and AI Personalization | Brand of Brothers

Welcome to another episode of Brand of Brothers with Doug Berger and Johnny Diggz — where strategy meets storytelling and the business of branding gets real. In this conversation, we’re diving deep into the marketing trends shaping 2026, from hyperlocal SEO and influencer authenticity to AI-powered personalization and community-driven campaigns.

🔥 In this episode:
• Why “near me” searches and hyperlocal SEO are driving small business visibility
• The power of consistent directory listings and Google My Business optimization
• How authentic user reviews impact di...

🎙️ Typography Talks: Fonts, Faces, and Brand Identity | Brand of Brothers

Welcome to another episode of Brand of Brothers with Doug Berger and Johnny Diggz, where we’re peeling back the layers of typography and how the right font choices can shape your brand’s voice, personality, and perception. From Helvetica to papyrus (yes, we’re going there), this episode explores the art, history, and strategy behind type.

🔥 In this episode:

• What typography actually is and how it differs from fonts
 • The history of type from Roman engravings to today’s digital families
 • Serif, sans se...

🎙️ Social Strategy Simplified: Building a Social Media Plan That Works | Brand of Brothers

Welcome to another episode of Brand of Brothers with Doug Berger and Johnny Diggz, where we’re diving deep into the world of social media—what it takes to actually make it work and how to turn likes, shares, and posts into real results for your brand.

🔥 In this episode:

• Why clear goals and objectives are the backbone of every social media strategy
 • How to define your Ideal Customer Profile (ICP)… yes, including the Insane Clown Posse reference
 • The role of personas a...

🎙️ Fun with Funnels: Mastering the Marketing Funnel from TOFU to BOFU | Brand of Brothers

Welcome to another episode of Brand of Brothers with Doug Berger and Johnny Diggz, where we’re breaking down the layers of the marketing funnel—from top-of-funnel (TOFU) to middle (MOFU) and bottom (BOFU). If you're in marketing, branding, or just funnel-curious, this is the episode for you.

🔥 In this episode:

🎙️ AI-Generated Content: Pitfalls, Ethics & How to Use It Like a Pro | Brand of Brothers

In this sharp and insightful episode of Brand of Brothers, hosts Doug Berger and Johnny Diggz unpack the growing wave of AI-generated content—from ChatGPT, Claude, Gemini, and Perplexity to image generation tools and search engine disruption.

Is AI the ultimate content creator or a creativity killer? Doug and Johnny explore the right ways to use AI in content strategy and brand development, what to watch out for, an...

🎙️ Startups & the Power of Visual Content: Building Authentic Brands on a Budget | Brand of Brothers

In this episode of Brand of Brothers, hosts Doug Berger and Johnny Diggz break down what it really takes for startups to build a brand from scratch—especially when budgets are tight and resources are limited. Spoiler alert: your logo is not your brand.

From the early stages of naming and domain grabbing to post-funding pivots and rebrands, they share candid stories, common pitfalls, and practical tips for designing a visual identit...