Medical Millionaire Podcast

Cameron reflects on the challenges and opportunities faced by medical aesthetics practices in 2025 and looks ahead to 2026. He emphasizes the importance of becoming a better business owner, understanding market trends, and leveraging patient engagement strategies. He covers key metrics for success, the significance of membership models, and the potential for revenue growth through add-on services and effective marketing investments. He also encourages practice owners to shift their mindset from injectors to CEOs, focusing on building a strong team and implementing systems for sustainable growth.

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Cameron is joined by Skya Jones, Education Manager at Boulevard and key opinion leader in the aesthetics industry, and they discuss the importance of patient coordination, the role of technology in medical aesthetics, and how to build an effective tech stack. Skya shares her insights on avoiding overbuying tech, understanding the revenue stack, and the significance of education in enhancing patient experience. The conversation emphasizes the need for automation and efficient processes to improve business operations in the aesthetics field.

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Cameron discusses the critical role of leadership in medical practices, particularly in the aesthetics field. He emphasizes the importance of evaluating team performance, especially at the front desk, and the need for effective compensation and performance metrics. He advocates for regular one-on-one meetings with team members to foster communication and accountability. He also highlights the necessity of ongoing training and sales techniques to enhance patient engagement and practice culture. He concludes with a call to action for practice owners to take charge of their leadership and team dynamics to build a successful business.

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Cameron discusses the essential mindset and strategies for practice owners in the medical aesthetics field. He emphasizes the importance of understanding business fundamentals, the need for continuous growth and education, and the significance of effective marketing and systems optimization. He also shares insights on navigating post-Black Friday sales, preparing for the upcoming year, and the critical role of memberships and patient experience in driving success.

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Takeaways:
Your practice should be a winner.Invest in yourself and your practice...

Cameron is joined by Phil Stamper, founder and CEO of Med-Aesthetics America, and they discuss the evolution of medical esthetics, the creation of the "Best Aesthetic Injectors" award, and the directory of top providers. The award, open to all providers, uses a peer-vote system to recognize excellence. Phil also highlights the benefits of Med-Aesthetics America membership, including exclusive events, training, and a GPO offering significant discounts on products. The conversation explores the evolving relationship between aesthetics and longevity, emphasizing the importance of incorporating peptides into health practices for optimal results

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Cameron is joined by Dr. Gina Maccarone, MD, a triple board-certified cosmetic surgeon, and they discuss her journey from general surgery to cosmetic surgery, including overcoming a non-compete agreement in Ohio. She emphasizes the importance of resilience, networking, and having a skilled legal team. She explains her marketing strategies, particularly leveraging social media and her website to build her brand.

Cameron and Dr. Maccarone highlight the critical role of trust in aesthetic procedures, emphasizing how patients view these procedures as significant decisions regarding their physical appearance. They also discuss the importance of understanding patient concerns and expectations to...

Cameron is joined by Elif Susan Elcin, founder of Elcin Aesthetics, and they discuss the importance of prioritizing patient care over profit in the medical field. They discuss her commitment to ethical practices, ensuring that treatments are genuinely beneficial for patients rather than being driven by financial incentives. They also emphasize that by focusing on the needs of patients, trust and organic growth in practice will follow.

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Takeaways:
I never worry about the money or the profit because...

Cameron discusses the journey of opening and running a medical aesthetics practice, emphasizing the importance of transitioning from a technician role to a CEO mindset. He highlights the realities of practice ownership, the necessity of business acumen, effective marketing strategies, and the significance of building a strong team. The conversation aims to empower practice owners to embrace their roles as CEOs and focus on sustainable growth and profitability.

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Takeaways:Opening a medical aesthetics practice does not guarantee wealth.Many...

Cameron discusses the essential mindset and strategies for practice owners in the medical aesthetics field. He emphasizes the importance of maximizing time, intentional leadership, and the need for a disciplined morning routine. He also highlights the significance of working on the business rather than in it, understanding key performance indicators (KPIs), and the role of effective leadership in achieving success. The conversation concludes with a call to action for practice owners to embrace their entrepreneurial identity and focus on growth.

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Cameron is joined by Nate Collins, founder of Wealth Strategies of Raymond James and Certified Exit Planning Advisor (CEPA), and they discuss the complexities and emotional challenges of selling a business, particularly in the medical aesthetics field. They explore the motivations behind selling, the emotional aftermath, and the importance of planning for life after the sale. Nate shares his personal experiences and insights on the necessity of having a supportive team of advisors to navigate the exit process successfully. The conversation emphasizes the significance of pursuing personal wellbeing and finding purpose beyond financial success, ultimately guiding entrepreneurs to prepare for...

Cameron is joined by Matt Melnick, the Founder of Thinnr, along with Brandon Morton, the director of partnerships, and they discuss the intersection of medical aesthetics and weight loss. They explore the growing demand for weight loss solutions, the importance of sustainable practices, and the role of technology in enhancing patient experiences. The conversation highlights the Thinnr app, which provides personalized support and accountability, and the product line is designed to aid in weight loss. The episode emphasizes the need for a holistic approach to weight management and the critical role of providers in guiding patients through their journeys.
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Cameron emphasizes the critical importance of having an intentional admin day for practice owners. He discusses how this day should be dedicated to working on the business rather than in it, focusing on growth strategies, analyzing business processes, and evaluating marketing efforts. He highlights the need for standard operating procedures, financial awareness, and transitioning from a technician mindset to a CEO mindset. He provides actionable steps for maximizing admin days and stresses the importance of building a strong front desk team and enhancing client experience.

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Cameron is joined by Jennifer Hartley, founder of Skin Synthesis, who shares her journey from critical care nursing to establishing her own aesthetics practice. They discuss the challenges of launching a business during the pandemic, the importance of continuous education, networking, and the philosophy behind her practice that focuses on natural results and building long-term relationships with patients. Jennifer also reflects on humbling moments in her practice and the significance of honesty and boundaries in patient care, as well as the role of technology in enhancing patient experiences.

Cameron and Jennifer talk about the importance of building strong...

Cameron is joined by Danielle Hayden, CEO and founder of Kickstart Accounting, and they discuss the critical aspects of financial management for medical aesthetics practice owners. They explore the importance of understanding business structures, effective marketing strategies, and the necessity of regular financial analysis. Danielle emphasizes the need for proper bookkeeping, the implications of choosing between LLC and S-Corp structures, and the significance of smart financial practices to ensure sustainable growth and profitability. The conversation highlights the importance of data-driven decision-making and preparing for potential business opportunities and challenges. 

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Cameron is joined by Mel Abraham, a CPA and author, and they discuss the importance of financial literacy and building a 'money machine' for financial freedom. They talk about the journey of balancing work and family, the significance of quality time over earnings, and the strategies for creating passive income streams. Mel shares his personal experiences, including his battle with cancer, and how it shaped his perspective on financial planning and service to others. The conversation emphasizes the need for financial education, the power of time in wealth building, and the importance of making conscious financial decisions.

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Cameron is joined by Dr. Marcia A. Harris, a pioneering OBGYN who shares her inspiring journey in the healthcare industry, and they discuss her challenges as a woman in a male-dominated field, the importance of personalized patient care, and her transition to wellness and restoration after experiencing burnout. She emphasizes the critical role of hormones and nutrition in overall health and wellness, advocating for a proactive approach to healthcare that focuses on prevention rather than just treatment. Dr. Harris's mission is to empower individuals, especially women, to take charge of their health and well-being.

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Cameron is joined by Portland Face Doctor, Dr. Peter Vila, and they discuss Dr. Vila's journey of acquiring and rebuilding a practice. Despite initial challenges, including a team exodus and negotiation complexities, he successfully rebuilt the team and expanded services. Dr. Vila emphasizes the importance of transparency, education, and trust in patient interactions. He highlights the financial nuances between surgical and non-surgical services, noting that younger patients often opt for financing.

Cameron and Dr. Vila emphasize the importance of transitioning from a technician mindset to a business-oriented one, highlighting the value of attending conferences, networking, and continuous learning...

Cameron is joined by Nelly Johansson, aka Nelly Gal, owner of LiveVibrant Wellness And Aesthetics, and they discuss her journey from Cuba to owning a thriving practice in Florida. Despite growing up without basic amenities, Nelly emphasizes the importance of resilience and purpose and details her strategy for patient acquisition, including leveraging Groupon and Facebook marketing. Her practice, Live Vibrant Med Spa, generated over $150,000 monthly with one full-time provider. She outlines her future plans, including a digital health academy for women over 35. They also highlight the significance of building relationships and providing personalized treatment plans.

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Cameron is joined by sisters Dominique and Flora Waples, co-founders of Restor Medical Spa. They discuss their journey into the medical aesthetics industry, the importance of defining roles in a partnership, and the challenges of balancing family and business. The conversation covers key topics such as the significance of feedback, the implementation of the Entrepreneurial Operating System (EOS), and the necessity of financial awareness and customer service in practice management. They also emphasize the importance of marketing strategies, data-driven decision-making, and the need for practice owners to invest in their future to stay competitive in the growing medical aesthetics industry.<...

Cameron is joined by Dr. Jon Marashi, a renowned cosmetic dentist and entrepreneur, and they discuss Jon's journey from aspiring skateboarder to successful dentist, discussing the challenges he faced in dental school and his transition to practice ownership. He emphasizes the importance of resilience, building a strong team, and the impact of word-of-mouth referrals in growing his cosmetic dentistry practice. Dr. Marashi recounts his experience launching Byte, a direct-to-consumer dental product, which led to a billion-dollar exit. They also reflect on the lessons they have learned from both success and adversity, including the importance of community and personal growth.
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Cameron is joined by Stephanie Simkins, owner of Harper & Faye Financial, and they discuss the critical importance of financial clarity for aesthetics practice owners. They explore various aspects of financial management, including bookkeeping, P&L statements, payroll, cost of goods, and cash flow. The conversation emphasizes the need for practice owners to understand their numbers to drive business success and prepare for future growth or exit strategies.

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Takeaways:
Understanding your numbers is crucial for business success.Bookkeeping is...

Cameron is joined by Andrea Liebross, business coach and podcast host, and they discuss the journey to becoming a coach, the mindset blocks that hold entrepreneurs back, the importance of delegation, and how to visualize future success. Andrea emphasizes the need for a growth mindset, the power of a 'believe list', and the necessity of investing in business knowledge. They also touch on overcoming guilt in delegation and establishing non-negotiable habits for success.

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Takeaways:
You have to go...

Cameron is joined by Terri Ross, practice growth consultant and sales trainer, and they discuss the critical importance of business acumen for medical practitioners. They explore the challenges practitioners face in learning how to run their practices effectively, the operational blind spots that limit scalability, and the vital role of front desk staff in patient acquisition. They emphasize the need for structured training and a focus on data-driven decision-making to enhance patient experiences and foster long-term relationships.

Cameron and Terri Ross delve into the intricacies of the aesthetics business, focusing on patient spending patterns, the importance of treatment...

Cameron is joined by Yana Bromberg, a medical professional who transitioned from urology to aesthetics, and they discuss her unique journey into the aesthetics field, the challenges she faced while opening her own practice, and the importance of building strong relationships with patients. She emphasizes the artistic side of aesthetic treatments and how personal connections with patients enhance their experience. She also discusses the risks of entrepreneurship and the need to focus on personal growth while navigating the business side of aesthetics.

Yana shares her journey in the medical aesthetics field, discussing the balance of patient interactions, the...

Cameron is joined by Dani Naughton, an expert in aesthetics with 17 years of experience, and they discuss the fundamentals of running a successful aesthetic practice, the importance of understanding market dynamics, and the operational fundamentals necessary for profitability. Dani shares insights on common mistakes made in treatment rooms, the significance of staff communication, and the strategic approach to marketing and equipment acquisition. They delve into the true cost of goods, the impact of labor costs, and the hidden expenses that can affect profitability. The conversation emphasizes the importance of time management and understanding supply costs in treatments, providing valuable takeaways f...

Cameron is joined by Jessica Hunter, a seasoned consultant in medical aesthetics, and they discuss the importance of understanding financial metrics, the common mistakes made by MedSpot owners, and the significance of staff compensation strategies. Jessica shares insights on how to analyze profit margins, the role of memberships in practice retention, and the critical importance of training and empowering front desk staff. They emphasize the need for practice owners to approach their businesses with a solid understanding of finance and strategic planning. In this conversation,

Cameron and Jessica discuss the critical aspects of compensation structures, the importance of...

Cameron is joined by Cortney Hall, COO of True Medical Spa, and they discuss her extensive experience in the medical aesthetics industry. They talk about the competitive landscape in Utah, the importance of owning your story, and the lessons learned from various roles in the industry. Courtney emphasizes the significance of brand identity, personal growth, and the entrepreneurial spirit that thrives in Utah. They highlight the journey of transitioning to a new practice and the challenges and successes that come with it. In this conversation,

Cameron and Cortney discuss the importance of navigating career transitions, building strong teams, a...

Cameron is joined by Lauren Taylor, founder and CEO of The Limited Agency, and they discuss the importance of measuring ROI in social media marketing, establishing credibility through social media, identifying red flags in social media management companies, and the effectiveness of boosting posts versus running targeted campaigns. They also explore the potential of TikTok as a marketing platform and the engagement process for new clients.

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Takeaways:
Social media is crucial in the patient journey, often serving as...

Cameron is joined by Dr. Sarah Crawford, founder of Anchor Wellness Center and Wave Physical Therapy + Pilates, and they discuss her journey in the healthcare industry and the creation of the Anchor Wellness Center. They highlight the challenges of practitioner burnout, the importance of community support, and the need for a shift in mindset for business growth. Dr. Crawford emphasizes the significance of personal wellness for providers and the unique experience offered at her wellness center, which aims to disrupt traditional healthcare models.

The conversation also touches on the role of social media in marketing and the potential...

Cameron discusses the essential elements of running a successful medical practice. He emphasizes the importance of treating practices like businesses, understanding the deeper motivations behind patient care, and the transformative impact of aesthetic services. He shares insights on building emotional connections with patients, effective communication strategies, and the need for a sustainable business model that prioritizes patient experience. He concludes with a forward-looking perspective on the growth potential of the aesthetic industry.

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Takeaways:
Every practice must be run...

Cameron discusses the essential strategies for success in the medical aesthetics industry. He emphasizes the importance of marketing, patient retention, and leveraging data to drive growth. He also explores innovative financing solutions and the significance of post-treatment follow-up to enhance patient loyalty. As the industry faces challenges, he provides insights into future trends and winning strategies for 2025, urging practice owners to invest in technology and understand their market positioning

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Takeaways:
The most successful practices are the best marketers...

Cameron discusses the importance of marketing, technology, and sales in the medical esthetics industry. He emphasizes that successful practices are those that invest heavily in marketing, aiming for 10-15% of top-line revenue, and have a robust tech stack. Key components include front-facing websites, e-commerce, online booking, EMRs, CRMs, membership programs, and patient financing. He stresses the need for automated systems to handle patient inquiries and bookings effectively, noting that over 90% of practices underfund their marketing budgets. He also highlights the importance of educating patients and maintaining a seamless patient experience to enhance retention and acquisition costs.

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Cameron discusses the economics of the aesthetics industry, focusing on the financial metrics that MedSpa owners need to understand to thrive. He highlights the importance of knowing revenue and profit margins, the impact of service selection on profitability, and the necessity of investing in marketing. He emphasizes the significance of managing utilization rates and provider workloads, as well as enhancing revenue per treatment hour. The episode concludes with key takeaways for MedSpa success, encouraging owners to be proactive in their financial management and marketing strategies.

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Cameron discusses the critical importance of mindset for MedSpa owners. He emphasizes the transition from being a technician to a business owner, the need for a growth mindset, and strategies for overcoming fear and building confidence. The conversation also covers building a resilient team, understanding financial strategies, and the significance of effective marketing and branding in a competitive industry.

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Takeaways:Mindset is crucial for MedSpa owners.Transitioning from technician to business owner is essential.Overcoming fear builds confidence.A...

Cameron emphasizes the critical importance of financial literacy for practice owners in the medical aesthetics industry. He discusses the necessity of understanding key financial metrics, the growth potential of the MedSpa industry, and the importance of patient acquisition and retention. He also provides actionable strategies for improving financial management and marketing, urging practice owners to view their financials as essential tools for sustainable growth.

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Takeaways:
Knowing your numbers is not optional; it's essential for sustainable practice growth.Set...

Cameron is joined by Anisa Mudawar, founder of Beauty Boost MedSpa, and they discuss her journey in the medical aesthetics industry. They explore the recent expansion of Beauty Boost MedSpa, the importance of understanding business numbers, the role of technology in enhancing patient experience, and the significance of branding and knowing your ideal customer profile. Anisa also shares insights about her training program aimed at supporting other practitioners in the field.

Cameron and Anisa talk about her journey in the aesthetics industry, discussing her educational background, the importance of patient feedback, and how she has created a valuable...

Cameron discusses the key elements that differentiate successful medical aesthetics practices, particularly million dollar MedSpas. He emphasizes the importance of identifying patterns of success, having a long-term mindset, implementing effective systems and technology, understanding patient lifetime value, and investing in branding and marketing strategies. He also covers the significance of memberships, pricing strategies, and creating memorable experiences for clients, as well as the potential for scaling beyond one location.

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Takeaways:
Success is about discipline and consistency.Identify patterns...

Cameron is joined by Nick and Nina Traster, owners of iConcierge MedSpa, and they discuss their journey from juggling multiple jobs to establishing a successful medical aesthetics practice. The conversation delves into the sacrifices made, the importance of continuous learning through conferences, and how they differentiate their brand through personalized patient experiences. They emphasize the significance of building a strong clientele and the role of education in their practice's growth.

Nick and Nina talk about their innovative approach to enhancing patient experience in their MedSpa, focusing on reducing wait times, utilizing technology for efficiency, and understanding patient needs...

Cameron is joined by Ken and Jessica Harper, owners of Drippy Nurse Jess Med Boutique, and they discuss their journey from nursing to entrepreneurship, the importance of business-focused conferences, and the dynamics of their partnership in running a successful MedSpa. They highlight the significance of strategic growth, avoiding common pitfalls, and building a tech stack through networking and industry connections.

Cameron, Ken and Jessica talk about the increasing importance of data in the aesthetics industry, emphasizing the need for quality leads and understanding market dynamics. They also delve into the significance of mindset and motivation in business, sharing...

Cameron is joined by Summer Layton and Lexie Engel, from Habit Med Spa + Facial Bar, and they discuss the importance of consumer experience, day-to-day operations, understanding business metrics, and effective marketing strategies. The conversation highlights the significance of technology in tracking performance and making informed decisions to drive growth in the medical aesthetics industry.

Cameron, Summer and Lexie discuss the intricacies of client acquisition, the importance of consultations, and the role of customer experience in building trust and retention in a med spa business. They emphasize the need for effective marketing strategies, understanding KPIs, and leveraging Google reviews...

Cameron discusses the insights gathered from over 100 practice owners in the aesthetic and elective wellness industry. He highlights the importance of marketing strategies, the challenges of standing out in a competitive market, and the critical role of patient retention. The conversation delves into the current state of the industry, marketing spend alignment, digital marketing trends, and the necessity of embracing technology and automation for business growth. He also emphasizes that successful practices invest in marketing, prioritize retention, and leverage technology to enhance patient experiences and drive profitability.

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Cameron is joined by Mary Beth Hagen, a veteran in the aesthetic medicine industry, and they discuss the evolution of Mary Beth's business from recruiting to coaching and screening for aesthetic providers. The conversation highlights the importance of understanding innate aptitudes for success in aesthetic medicine, innovative screening processes, and the dynamics of compensation and business management in aesthetic practices. The episode emphasizes the need for effective communication and creating win-win environments for both injectors and practices.

Mary Beth and Cameron discuss the complexities of employee rewards, compensation programs, and the challenges faced by practice owners in the...

Cameron is joined by Ben Hahr, aesthetics industry expert, and they discuss product launches, inventory management, and the importance of understanding patient preferences. The conversation delves into the challenges practice owners face when navigating the market, the role of discounts, and strategies for optimizing inventory purchases to ensure practice success.

Cameron and Ben talk about the importance of understanding the demand funnel for practice owners, particularly in the context of making informed purchasing decisions. They explore how to maximize savings through effective marketing strategies, the significance of cost per lead and patient acquisition, and the need for practices...

Cameron discusses the importance of treating a medical spa practice like a business, focusing on marketing, attribution, and the systems necessary for success. He emphasizes the need for practice owners to track where their leads come from, the significance of online booking systems, and the role of social media and email marketing in patient engagement. He also highlights the importance of investing in technology and analytics to measure success and make informed decisions.

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Takeaways:
Practice owners must invest...

Cameron is joined by Skya Jones, MedSpa Education Manager at Boulevard, and they discuss the importance of business acumen in the medical aesthetics industry. They explore the significance of networking, the transition from being a provider to working in tech, the growth of Boulevard, the necessity of online booking systems, and the importance of data in marketing ROI. The conversation emphasizes the need for practice owners to adapt to industry trends and invest in technology to enhance patient experience and business success.

In this conversation, Skya Jones and Cameron Hemphill discuss the critical aspects of client retention, marketing...

Cameron is joined by Cori Sue Morris, founder and CEO of Retreat, and they discuss the importance of balancing emotional intelligence with data-driven marketing strategies, the benefits of fractional leadership, and the key performance indicators that drive successful marketing campaigns. The conversation emphasizes the need for aesthetic practices to invest in marketing to capture demand and grow their businesses effectively.

In this conversation, Cori and Cameron talk about the critical importance of investing in marketing for business growth, particularly in the aesthetics industry. They explore the role of digital advertising, the necessity of a solid tech stack for...

In this episode, Cameron is joined by Cori Sue Morris, founder and CEO of Retreat, and they discuss the importance of balancing emotional intelligence with data-driven marketing strategies, the benefits of fractional leadership, and the key performance indicators that drive successful marketing campaigns. The conversation emphasizes the need for aesthetic practices to invest in marketing to capture demand and grow their businesses effectively.

In this conversation, Cori and Cameron talk about the critical importance of investing in marketing for business growth, particularly in the aesthetics industry. They explore the role of digital advertising, the necessity of a solid...

Cameron discusses essential strategies for MedSpa owners to elevate their practices in 2025. He emphasizes the importance of effective marketing, proper budgeting, and building a strong tech stack to enhance patient acquisition and retention. The conversation covers key metrics for success, including patient lifetime value and utilization rates, while providing actionable insights for practice owners to thrive in a competitive landscape.

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Takeaways:
The most successful practices are the best marketers.Invest at least 8 to 12% of revenue into marketing.Make...

Cameron is joined by  Ben Hernandez, founder and CEO of Skytale Group, and they discuss the growth of the MedSpa market, the importance of data, consumer spending trends, and the challenges faced by practices. They highlight the resilience of aesthetic services during economic downturns and the increasing demand for weight loss treatments. They provide valuable insights for practice owners and those interested in entering the aesthetics field.

In this conversation, Cameron Hemphill and Ben discuss the evolving landscape of aesthetic services, focusing on market trends, profitability, patient retention, and the shift from surgical to non-surgical treatments. They talk a...

Cameron discusses the evolving landscape of medical aesthetics and the importance of understanding key business metrics for practice owners. He emphasizes the significance of utilization rates, effective marketing strategies, and maximizing EBITDA to enhance practice valuation. He also encourages practice owners to adopt a business mindset, focusing on numbers and metrics to ensure sustainable growth and success in a competitive market.

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Takeaways:
The landscape of medical aesthetics has changed dramatically over the years.Utilization rates are crucial for...

Cameron is joined by Dr. Anisa Mudawar, DNP, founder of Beauty Boost Med Spa, and they discuss her inspiring journey into the aesthetics industry, her innovative marketing strategies, and the importance of building a strong brand. They delve into the challenges of hiring and managing a growing team, the significance of safety and education in aesthetic practices, and the effective patient retention strategies implemented at her MedSpa. Anisa also discusses her Boost Camp initiative, aimed at training the next generation of aesthetic providers, and emphasizes the importance of continuous learning and adaptation in the fast-evolving aesthetics industry.

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Cameron is joined by Alexis Bowhay, award-winning Orlando Injector and next-gen aesthetic leader, and they discuss her journey from being a cardiology PA to transitioning into aesthetics, emphasizing the importance of resilience, networking, and personal branding. They explores the intersection of fitness and aesthetics, the challenges of balancing family life with professional commitments, and the emotional impact of recognition in your career. Alexis also discusses the realities behind social media glamour and her aspirations for the future, highlighting the significance of being intentional with time and opportunities.

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Cameron is joined by Kacie and Cody Avey, owners of Tailored Aesthetics, and they discuss their unique approach to aesthetics, focusing on skin health and patient education. They highlight their journey into the industry, the challenges of opening their own practice, and the importance of building a patient-centric business.

They emphasize a holistic approach to skin health and patient education and attribute their success to social media, word-of-mouth referrals, and a unique patient experience. They also share insights on marketing strategies, the introduction of a skin coaching membership, and their plans for expansion and continuous education.

L...

Cameron is joined by Richard Maloof and Michelle Bogle, co-owners of Savvy Chic Laser & Aesthetic Spa, and they discuss the importance of patient care, retention strategies, the value of nurses in their practice, and the role of social media in growing their practice. They highlight the significance of continuous learning, the dynamics of building a strong team, and the value of creating a safe and welcoming environment for clients.

They talk about the high acquisition costs of new clients and the need for a personalized approach to patient consultations. They also touch on their recent rebranding to better r...

Cameron is joined by Daemien Patton, an expert in running successful ad campaigns for medical aesthetics practices, and they discuss the key elements of a successful ad campaign, including having effective processes and systems in place, creating compelling ad copy, setting up a user-friendly online booking system, and targeting the right audience. They also emphasize the importance of tracking and optimizing the campaign to achieve a high return on ad spend (ROAS).

Cameron and Daemien talk about the importance of attribution and setting up effective marketing campaigns for practice owners. They emphasize the need for the right systems...

Cameron is joined by Steve Anderson, author, entrepreneur, and public speaker, and they discuss the importance of having mentors and copying genius, as well as the definition of culture as the combination of beliefs, values, and processes. Steve shares a personal experience of relocating his company to improve efficiency and save time. He also emphasizes the need to codify the culture of an organization and hire and train based on that culture.

Cameron and Steve talk about the importance of building a strong culture in organizations. They include examples of leaders who go above and beyond to create...

Cameron discusses shares his ultimate playbook on how to make more money in your medical practice. He emphasizes the importance of getting your mindset right and waking up early to beat the competition. He discusses the significance of knowing your numbers and investing in tools to increase productivity and efficiency. He also highlights the importance of creating a strong team culture and providing an exceptional patient experience to drive loyalty and referrals.

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Takeaways:
Get your mindset right and...

Cameron is joined by Jennifer Fleming, owner and co-medical director of The Alchemy Clinic, and they discuss the challenges of balancing business ownership with family life, emphasizing the importance of time management and delegation. Jennifer shares her journey into medical esthetics, highlighting the risks and rewards of starting a business. She stresses the value of community engagement, education, and building a strong team culture. She also touches on the importance of effective marketing, branding, and leveraging technology to streamline operations. They also discuss the concept of a tech stack and the various tools and systems used in a practice.
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Cameron is joined by Dr. Sara Trammell, boss lady and head bus driver of The Abilene Beauty Bus, and they discuss Sara's journey from starting Botox parties in 2019 to expanding her practice to include 12 employees and two locations. She emphasizes the importance of strategic growth, starting small, and maintaining financial stability. She highlights her transition from paper charts to electronic medical records and the significance of online booking and social media marketing. They discuss the challenges of hiring and retaining staff, the importance of team training, and the recent addition of hormone replacement therapy and weight loss services. They also...

Cameron discusses the importance of diversifying content creation beyond Instagram for MedSpas. He highlights the high engagement and visibility on Instagram but emphasizes the need for unique content on other platforms like Reddit and YouTube. He suggests creating localized Reddit communities and leveraging YouTube for educational and promotional videos. He also advocates for starting a podcast to share expertise and boost SEO. He stresses the importance of consistency, discipline, and leveraging tools like ChatGPT and Riverside for content generation and management. 

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Duration: 00:22:45

Cameron is joined by Brandi McAndrew, founder of The Aesthetic Haus, and they discuss Brandi's journey from travel nursing to opening her own MedSpa. They emphasize the importance of technology, particularly her tech stack, which includes tools for patient communication, EMR, and rewards points. Brandi highlights her successful strategy of integrating her MedSpa with a beauty house, offering a range of beauty services under one roof, which has boosted her client base. They also talk about her social media strategy, the significance of authenticity, and the challenges of managing inventory and product purchases. 

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Cameron discusses how retaining patients is crucial for medical spas to maximize profits. He talks about building trust and loyalty with patients being key to encouraging repeat business. He emphasizes the importance of understanding the patient's perspective, delivering exceptional service, and creating a personalized and emotional connection. He also highlights the significance of gathering feedback, establishing a social media presence, and implementing strategies to encourage repeat business and build loyalty.

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Takeaways:
Building trust, loyalty, and rapport with patients...

Cameron discusses how responding to leads promptly is crucial to avoid potential loss in revenue and that lead management systems should be centralized and automated to streamline the process. Understanding what a lead is and how to get them is key, and investing in technology can help streamline the process. Systematizing medical practices and analyzing data on lead flow and conversion rates can also improve efficiency and profitability. Implementing a CRM system correctly, with proper setup and automated tasks, can increase output, efficiency, and profitability.

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Cameron is joined by Amy Lynn, founder and CEO of Glo Derma, and they discuss the success of Amy's MedSpa and strategies for maintaining patient loyalty and team cohesion. She emphasizes the importance of consistency, personalized patient care, and continuous education. They highlight the significance of social media for branding and the value of in-person consultations for building trust. They also touch on the challenges of seasonality and the importance of staying current with industry trends and technologies. 

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Takeaways: Duration: 00:52:16

In this encore presentation of The Happy Practice Podcast, Cameron is interviewed by its host, Adam Sierra, and they discuss their experiences in entrepreneurship, technology, and marketing, emphasizing the importance of understanding systems and processes, adapting to online shopping, and utilizing a centralized database to manage marketing activities. They highlight the growing presence of technology in medical and wellness practices, and the potential of technology to streamline communication, reduce administrative tasks, and enhance the patient experience. They also emphasize the importance of marketing for capturing and maintaining market share, and creating a seamless and convenient patient experience through easy navigation, o...

Cameron is joined by Cam and Rechelle Trejo, owners of Auri Aesthetics, and they discuss key factors that contribute to medical practice success, such as a strong team, excellent patient care, and data-driven decision making. They highlight the importance of understanding the patient's perspective and focusing on the emotional aspects of the business. They emphasize the need for a strategic approach, a clear financial ambition, and a data-driven decision-making process to guide business expansion. They also talk about the importance of a shared vision, ambition, and drive within the team, as well as the need for a personalized approach to...

Cameron is joined by Bryce Prescott, Founder and CEO of Media Automated, and they discuss the value of podcasting for practice owners. They discuss how a podcast can impact SEO, communication skills, and audience engagement. They emphasize the importance of being a great host and using podcasting as a distribution channel to advertise and speak directly to your target audience. They also highlight the power of storytelling and positioning yourself as a guide to your listeners. The conversation covers the steps to start a podcast, including defining your unique selling proposition and focusing on the problems you solve.

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Cameron discusses the importance of creating a unique selling proposition (USP) for medical spas and dental practices. He emphasizes the need to understand the practice's identity, target audience, and marketing strategies to effectively communicate its unique value proposition. He also highlights creating a luxurious and comfortable environment for patients, including offering unique and exclusive products to differentiate the MedSpa and enhance patient experience. 

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Unlock the Secrets to Success in Medical Aesthetics & Wellness with "Medical Millionaire"

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Cameron is joined by Alex Thiersch, Founder and CEO of AmSpa, and they discuss strategies for growing and expanding medical spas, with a focus on prioritizing patient retention and leveraging technology to optimize patient acquisition and retention. They emphasize the importance of education, collaboration, and adapting to industry trends to build a successful medical spa business. They also discuss the growing demand for aesthetic treatments and the need for more providers to meet this demand, as well as various strategies for enhancing the patient experience and growing a medical spa business through referrals, social media, and treating patients well.
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Cameron is joined by Shannon Blake, Director Of Medical Spa Partnerships at Podium, and they discuss the challenges practice owners face in managing leads and converting them into patients, with a focus on digital marketing efforts and reputation management. They emphasize the importance of integrating communication, lead consolidation, and tech platforms to enhance patient experience and practice growth. They also highlight A.I. as a potential solution to automate tasks, improve patient experience, and stay competitive in the rapidly growing medical industry.

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Cameron interviews Dr. Brian Harris, a renowned cosmetic dentist and innovator in virtual consultations for medical aesthetics. Discover how the principles of dental practice growth can be applied to the medical aesthetics industry. Learn about the power of personal branding for aesthetic practitioners, storytelling, and pre-recorded video consults in cosmetic procedures that transform patient acquisition and conversion rates. 

Dr. Harris shares insights on reducing chair time in aesthetic practices, increasing case acceptance, and creating a more efficient, patient-centered approach to consultations. Whether you're in dentistry or medical aesthetics, this episode offers valuable strategies to elevate your practice, improve p...

Cameron reveals the winning formula that separates thriving aesthetic practices from those struggling to attract clients online.

Discover:
The critical elements every service page must includeHow to structure your content for maximum impact and SEO benefitsThe power of integrating video content and testimonialsStrategies for showcasing before-and-after results effectivelyCameron breaks down the step-by-step process of building a service page that not only informs but sells, emphasizing the importance of authentic content, strategic SEO, and user experience.

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