Honest Ecommerce

Honest Ecommerce

By: Shopify Expert Chase Clymer

Language: en

Categories: Business, Education

Honest Ecommerce is in the top 5% of podcasts and has been one of Shopify's picks for best business podcasts for years. Shopify Expert Chase Clymer and his guests provide online store owners with honest, actionable advice to increase their sales and grow their business.

Episodes

363 | Building an Ecommerce Career Without Fancy Tools | with Kendal McMullen
Jan 05, 2026

Kendal McMullen is passionate and data-driven with a knack for turning insights into impactful omnichannel strategies. From analyzing consumer behavior to optimizing cross-channel marketing, she thrives on making data work to connect authentically at scale. 

In This Conversation We Discuss:

[00:00] Intro[00:42] Sponsor: Taboola[01:56] Scaling wellness brands with quality focus[03:35] Solving roadblocks through focused one-on-ones[05:07] Sponsor: Next Insurance[06:21] Building a career with portfolios, not degrees[08:13] Turning self-taught experience into full-time roles[09:28] Accessing knowledge freely on the internet[11:15] Callouts[11:25] Leveraging zero-cost opportunities in 2025[13:24] Building a portfolio for reliable visibility [15:10] Sponsor: Electric Eye [16:17] Understanding P&L steady long-term margins[21:06] Opt...

Duration: 00:31:01
362 | Knowing Your Whys for Long-Term Brand Success | with Anna Brakefield
Dec 29, 2025

Anna Brakefield’s story begins on her family’s cotton farm in North Alabama, where she grew up surrounded by the rhythms of agriculture and the values of hard work, stewardship, and tradition.

Her father, Mark Yeager, instilled in her a deep appreciation for the land and the premium cotton it produced—lessons that would later inspire a business built on craftsmanship and sustainability.

After earning a degree in graphic design and marketing from Auburn University, Anna pursued a career in advertising in New York and Nashville. Though she thrived in the corporate world, her roots...

Duration: 00:33:51
Bonus Episode 79: Designing Exclusive Launches That Spark Real Market Pull with Andrew Lipp
Dec 25, 2025

Andrew is a self-proclaimed tragic sneaker fan and proven brand builder. After nearly a decade of leading multiple marketing functions at Google, Andrew and two of his colleagues embarked on a mission to build the world’s fairest hype commerce platform. 

As CEO, Andrew leverages his marketing expertise and first-hand fandom experience to drive this mission forward. After launching just over a year ago, EQL has managed more than 10,000 high-heat launches in 15 markets. 

When not helping culture-making brands get their goods into the hands of real fans, Andrew can be found spending time with his wife...

Duration: 00:21:16
361 | Living Inside Your Business to Unlock Growth | with Dan Abel Jr.
Dec 22, 2025

Dan Abel Jr. is the Chief Chocolate Officer of two beloved St. Louis-based companies: Chocolate Chocolate Chocolate Company and Bissinger’s Handcrafted Chocolatier. Dan occasionally goes by another nickname: “Willy Wonka of the Midwest.” 

But no matter what you call him, he’ll never forget his roots. Dan is a 2nd Generation Chocolatier & son of the founder of Chocolate Chocolate Chocolate Company. Along with his two siblings, Dan oversees the operations of both Chocolate Chocolate Chocolate Company and Bissinger’s Handcrafted Chocolatier. Manufacturing, distribution, national sales channel and product development are the key areas to Dan’s focus. 

Duration: 00:38:57
360 | Serving Diverse Buyers With a Smarter Media Mix | with Christine Monaghan
Dec 15, 2025

Christine Monaghan is a builder of growth engines and a weaver of stories, helping brands scale from startup chaos to sustainable success. She blends storytelling with systems, tech with brand, and strategy with hands-on execution to deliver results that last. 

In This Conversation We Discuss:

[00:00] Intro[00:33] Sponsor: Taboola [01:49] Building brands through storytelling[04:34] Tracing the roots of storytelling[06:23] Sponsor: Next Insurance[07:36] Evaluating early-stage customer signals[10:09] Testing assumptions about customers[12:22] Callouts[12:32] Surveying customers to validate assumptions[14:55] Leveraging insights to improve messaging[18:15] Testing media to find what converts[21:28] Sponsor: Electric Eye[22:33] Sponsor: Freight Right[24:36] Connecting blogs to nurture discovery[27:15] Ta...

Duration: 00:38:49
Bonus Episode 78: Cracking the Code to Content That Actually Works with Michelle Songy
Dec 11, 2025

Michelle Songy is a serial entrepreneur and the Founder of Press Hook, a platform that helps brands get media coverage through a hybrid model of earned, affiliate, and paid press opportunities. Prior to Press Hook, Michelle founded and sold Cake Technologies to American Express. 

She’s passionate about making PR more accessible and transparent for small businesses, especially mission-driven consumer brands. Press Hook is used by 1,000+ companies— from early-stage startups to category leaders— to connect directly with journalists, newsletters, and podcasts that drive real product discovery. 

In This Conversation We Discuss: 

[00:00] Intro[00:56] Realizing the need to m...

Duration: 00:24:00
359 | Turning Early 100 Buyers into Loyal Advocates | with Elina Panteleyeva
Dec 08, 2025

Elina Panteleyeva is the founder of Dood Woof, a 7-figure brand built specifically for Doodle dog breeds. After getting laid off, she bootstrapped her business from $0 to 7 figures in 15 months with no prior Ecommerce experience, no team and no outside investors. outside funding. 

Elina scaled fast by focusing on niche product-market fit, building a raving fan base, and using scrappy organic marketing to drive Amazon and TikTok Shop growth. Now, she helps other founders grow and scale their eCommerce brands profitably by building a brand that serves a specific group of people. 

In This Conversation We...

Duration: 00:24:00
358 | Translating Cross-brand Knowledge Into Wins | with Jennifer Peters
Dec 01, 2025

Jennifer is the Director of DTC, Martech, and Digital Compliance at OLLY, a Unilever-owned vitamin/supplement brand, and a seasoned eCommerce veteran based in the Bay Area. She specializes in building digital marketing programs, profitable eCommerce stores, and seamless customer experiences. 

Her expertise includes advanced Martech ecosystems, customer data platforms (CDPs), marketing automation, and ensuring compliance with global privacy regulations like GDPR and CCPA. Jennifer’s skills span web development, UX/UI design, inventory management, logistics, and omni-channel retailing. 

In This Conversation We Discuss:

[00:00] Intro[00:39] Sponsor: Taboola[01:58] Solving customer needs with simplicity[04:05] Sponsor: Next Insu...

Duration: 00:29:42
Bonus Episode: Evaluating Marketing Wins Beyond Vanity Metrics with Scott Desgrosseilliers
Nov 27, 2025

Scott Desgrosseilliers is the founder and CEO of Wicked Reports, a leading first-party marketing attribution platform for high-growth eCommerce brands. With over a decade of experience analyzing billions in ad spend, Scott helps marketers cut through the noise to find what’s really driving ROI. 

He’s the creator of the 5 Forces System, a proven framework that turns messy marketing data into clear, confident decisions. Before Wicked Reports, Scott led and consulted on database and process management applications at Motorola, Quest Diagnostics, Breck Shampoo, Ovaltine, the Hong Kong 911 department, and Apartments.com. 

When not leading Wicked...

Duration: 00:32:50
357 | Elevating Your Brand Through Social Purpose | with Chad Dime
Nov 24, 2025

Chad Dime, Co-Founder of DIFF Charitable Eyewear was raised in Los Angeles California. He was born into the eyewear industry thanks to his father who owned and operated an eyewear business for over 40 years. His dad passed down the knowledge of product design, import, manufacturing and wholesale to him throughout his entire life. 

On the manufacturing side, he was traveling to China by the time he was 15 years old to learn the ins and outs of what it takes to work with partners overseas. In wholesale he was attending major markets as a teenager to learn the i...

Duration: 00:30:46
356 | Shaping Products to Establish Market Leadership | with Nathan Vasquez
Nov 17, 2025

Originally from Wisconsin, Nathan Vazquez studied computer science at Yale University. He       worked for 15 years as an options trader at Citibank until he was eventually tempted by the idea of being his own boss with work that allowed him the flexiblity to spend more time with his family. 

In 2015, he left his job in finance to join his wife’s sticker subscription company, Pipsticks. Within a year, Pipsticks had thousands of subscribers in over 50 countries. As CEO of Pipsticks, Nathan now manages the company’s growing business in the subscription, E-Commerce, wholesale, and licensing markets. He lives in Brook...

Duration: 00:36:43
Bonus Episode: Building Products Around Real Customer Needs with Filipe Castro Matos
Nov 13, 2025

Filipe Castro Matos is an Entrepreneur-in-Residence at Altar.io, where he helps founders go from idea to MVP with clarity and speed. With over a decade of experience across B2C and B2B startups—including an early exit, viral growth experiments, and advising dozens of founders—Filipe specializes in helping teams find their first customers and build Go-to-Market strategies that actually work. 

His work today centers on solving one of the biggest problems in early-stage startups: the gap between building and growing. He's quietly building something new to bridge that gap.

In This Conversation We Di...

Duration: 00:29:45
355 | Segmenting Smarter to Scale Sustainably | with Jon Pundyk
Nov 10, 2025

Jon Pundyk is a Dartmouth MBA, P&G brand manager, and a Booz-Allen strategy consultant. He’s been in Glamorise for 35 years. Glamorise is a size-inclusive lingerie brand that designs bras for curvy women. Founded in New York City in 1921, Glamorise is one of the world's oldest bra manufacturers, and it has been size-inclusive since their inception.

In This Conversation We Discuss:

[00:28] Intro[00:53] Learning the fundamentals of consumer marketing[02:01] Climbing the ladder one title at a time[02:17] Pivoting a century-old business online[04:01] Transitioning from wholesale to direct-to-consumer[07:33] Balancing wholesale partners with D2C growth[10:08] Stay updated wi...

Duration: 00:26:06
354 | Building Trust Through Hands-On Collaboration | with Nate Davenport
Nov 03, 2025

Nate Davenport is the Founder & CEO of Nebu Clothing, an outdoor apparel brand built for performance, versatility, and heart. Before launching Nebu, Nate led a finance team at Zappos and served as an infantry squad leader in the U.S. Marines, where he learned the value of gear that works under real pressure.

Nebu was born from frustration, products that changed for the sake of change, colors that blended into landscapes but not the spirit of adventure, and fits that never quite fit. Nate set out to fix that by building apparel that feels great, performs hard...

Duration: 00:37:34
353 | Discovering New Markets Through Real Conversations | with Shelley Gupta
Oct 27, 2025

Shelley Gupta is the Founder & CEO of BāKIT Box, a STEM-based baking kit bringing global flavors and cultural traditions into homes across America. Her path to CPG began far from the kitchen as a recording artist signed to EMI Music before earning her CFA, an MBA from Chicago Booth, and leading strategy work at Accenture.

Blending creativity with financial rigor, Shelley turned a casual conversation with a homeschooling parent into a breakthrough channel, now approved as an official curriculum in 14 states. In this episode, she shares how that discovery reshaped her subscription strategy, why flexibility beats l...

Duration: 00:22:11
Bonus Episode: Reimagining Retention Through Customer Psychology with Sonja Grasser
Oct 23, 2025

Sonja Grasser is the Founder of Retention Theory, a consultancy helping CPG brands turn one-time buyers into loyal repeat customers through data-driven retention systems. With a background that spans law school, 60+ countries of travel, and hands-on work with brands like MaryRuth’s Organics, Sonja brings a uniquely behavioral approach to customer retention: rooted in psychology, not playbooks.

After landing in retention by accident as a German-speaking marketer, Sonja discovered her passion for understanding why customers buy, not just what they buy. Her global perspective and analytical mindset help founders identify churn before it happens, build smarter lifecycle fl...

Duration: 00:23:37
352 | Turning Feedback Into a Founder’s Superpower | with Kirsten Maitland
Oct 20, 2025

Kirsten Maitland is the co-founder of Rebel Cheese, an award-winning Austin-based vegan cheese brand backed by Shark Tank investor Mark Cuban. A former U.S. Navy veteran and Microsoft agile coach, Kirsten brings her background in tech innovation to reimagine plant-based dairy through traditional cheesemaking techniques and smart Ecommerce strategy.

After leaving a stable four-day tech career to pursue purpose over comfort, Kirsten built Rebel Cheese from a six-bottle wine fridge experiment into a nationally recognized brand featured by The New York Times. From launching DTC overnight during COVID to scaling through broken shipments and real-time customer...

Duration: 00:20:56
351 | Weaving Trust Into Every Customer Experience | with Beau Wangtrakuldee
Oct 13, 2025

Beau Wangtrakuldee is the founder and CEO of AmorSui, a science-backed medical supply brand bringing innovation, safety, and sustainability to the $58B PPE industry. A former scientist turned entrepreneur, Beau is reimagining protective apparel with clean chemistry, circular materials, and design that finally puts the user first.

After a lab accident exposed the flaws in traditional PPE, Beau built AmorSui to bridge the gap between safety, comfort, and sustainability: offering PFAS-free, recyclable, and biobased alternatives trusted by global brands like Thermo Fisher Scientific and Benco Dental.

Whether you’re building a mission-driven ecommerce brand or re...

Duration: 00:25:35
Bonus Episode: Flexibility Into Every Marketing Decision with Bradley Keefer & Justin Jefferson
Oct 09, 2025

Bradley Keefer is the Chief Revenue Officer and Justin Jefferson is the VP of Strategy & Insights at Keen Decision Systems, where Bayesian-powered marketing mix modeling meets scenario planning and outcome forecasting, helping brands move from rearview analytics to predictive decisioning.

With decades of combined experience across SaaS, analytics, and brand strategy, Bradley and Justin are redefining how marketers plan, forecast, and invest. Instead of treating marketing as a cost center, they help brands model “what if” scenarios, forecasting how every incremental dollar drives revenue across channels.

Whether you’re scaling a fast-growing brand or managing a mult...

Duration: 00:27:57
350 | Inspiring Trust by Perfecting the Post-Purchase Journey | with Eugene Chew
Oct 06, 2025

Eugene Chew is the Global Chief Operating Officer at BikesOnline.com, a leading direct-to-consumer cycling retailer in the U.S. and Australia and the exclusive distributor of Polygon and Superior bikes.

From the early days of the internet to scaling a global Ecommerce operation, Eugene has built a career at the intersection of creativity, data, and operational excellence. Before joining BikesOnline, he led digital transformation as Chief Digital Officer at J. Walter Thompson (WPP) and served as Greater China Regional Head at Lion (Kirin).

At BikesOnline, Eugene and his team are redefining what it means...

Duration: 00:48:04
349 | Winning Customer Trust by Owning Early Ecomm Mistakes | with Jeremy Barker
Sep 29, 2025

Jeremy Barker is the founder and CEO of Murphy Door, best known for transforming hidden doors and space-saving furniture into a thriving direct-to-consumer brand. From humble beginnings to Fortune’s Most Innovative Companies 2025, Jeremy has built Murphy Door into the industry leader in functional design and custom craftsmanship.

With Murphy Door, Jeremy is redefining what it means to blend utility, aesthetics, and engineering. What started as a bold idea, turning bookcases into fully functional hidden doors has scaled into a multi-million-dollar business recognized nationwide. By combining product innovation with viral social media, Murphy Door has grown from sc...

Duration: 00:39:13
Bonus Episode: Leveraging AI While Leading with Vision with Nathan Snell
Sep 25, 2025

Nathan Snell is a founder, executive, and three-time entrepreneur best known for co-founding nCino, the global leader in cloud banking, and now Raleon, an AI retention platform for DTC brands. With 15+ years in fintech, marketing technology, and AI, Nathan has built products that don’t just scale companies, they transform entire markets, including a 10-figure exit.

With Raleon, Nathan is reimagining retention for Ecommerce. Instead of bloated teams or endless manual work, Raleon acts like a teammate, helping DTC brands and agencies handle retention 50% faster while driving more revenue. From campaign planning to segmentation, it automates the ta...

Duration: 00:21:29
348 | Redefining Loyalty as Multi-Brand Status | with Ty Haney
Sep 22, 2025

Ty Haney is a serial entrepreneur and three-time founder best known for building Outdoor Voices into one of the most recognizable activewear brands of the last decade. After proving that approachable, inclusive movement could compete with performance-first giants, Ty went on to launch Joggy, a natural energy brand, and TYB, a community commerce platform powering engagement for 200+ brands including Rare Beauty, Glossier, OUAI, and Urban Outfitters.

What started as a personal pain point, wanting activewear that reflected her own lifestyle has scaled into a playbook for how to turn authenticity into category-defining brands. With TYB, Ty is...

Duration: 00:28:57
347 | Leveraging Existing Markets for Faster Growth | with Bradley Savage
Sep 15, 2025

Bradley Savage is the Founder & CEO of Gardencup, aka Salad as a Service, a D2C meal subscription brand that ships ultra-premium, ready-to-eat salads and produce snacks nationwide.

What started with Brad taping boxes in his kitchen after getting tired of eating hot pockets every day has grown into a $29M ARR brand in just 18 months. Along the way, Gardencup scaled to nearly 2 million salads shipped a year, fueled by organic Instagram buzz and influencers before a single dollar was spent on ads.

Brad’s story blends scrappy bootstrapping with rapid execution. From migrating to Sh...

Duration: 00:25:13
Bonus Episode: Creating In-Store Experiences on Your Website with Yoav Oz & Shauli Mizrahi
Sep 11, 2025

Yoav Oz is the Co-Founder and CEO of Rep AI, the conversational commerce platform giving online shoppers the kind of guided experience you’d expect from an in-store salesperson.

The spark came from Yoav’s own frustration: landing on ecommerce sites where he was ready to buy but stuck with eight pages of product copy and no one to answer his questions. Call centers felt broken. Chatbots felt generic. Out of that gap came Rep,  short for “representative”: an AI sales assistant trained to step in at the exact right moment, with the context of everything a shopper h...

Duration: 00:21:52
346 | Transforming Problems Into Product Opportunities | with Joelle Weinand
Sep 08, 2025

Joelle Weinand is the Founder of Nutcase Milk, the cashew-based chocolate milk brand taking on Nesquik with a cleaner, more sophisticated option built for adults.

What started as a boredom-fueled kitchen experiment during COVID: blending cashews, cocoa, and dates in her Vitamix, quickly evolved into a business. A chance brunch in Las Vegas with old poker friends turned into a pre-seed round when investors tried and liked her “ChocoMilk”. Soon, big names like Ninja and Steve Aoki came on board, and an ops expert from Mezcla Bars helped Joelle scale.

Joelle’s path blends relentless scrapp...

Duration: 00:29:48
345 | Finding Hidden Opportunities in Customer Behavior | with Sam Shames
Sep 01, 2025

Sam Shames is the Co-Founder and Chief Revenue Officer of Embr Labs, the company behind the Embr Wave: a wristband that heats and cools to help people manage comfort, sleep, stress, and hot flashes.

What started as a project in an MIT prototyping competition turned into a 12-year journey building a hardware company from scratch. Along the way, Sam and his co-founders grew Embr Labs to 200,000+ units sold, $50M+ in lifetime revenue, and $66M in venture funding. A $100K Kickstarter goal became $630K in sales, powered by a loyal community they engaged long before launch.

...

Duration: 00:23:06
Bonus Episode: Keeping Ecommerce Layouts Simple And Shoppable with Shawn Khemsurov
Aug 28, 2025

Shawn Khemsurov is the Co-Founder of Electric Eye, a Shopify design and development agency, and a Partner at Feel, a brand studio where art meets commerce. With over ten years of experience in fashion retail, Shawn has worked with iconic brands including Abercrombie & Fitch, Gap Inc, Nike, Homage, and Only NY, spanning everything from digital experiences to product design.

Shawn’s journey started in retail, where he immersed himself in the many facets of the industry: from visual merchandising to customer experience, giving him an ability to understand exactly what his clients need. He combines this insight wi...

Duration: 00:23:31
344 | Building Community Buzz Before Pitching Investors | with John Clark
Aug 25, 2025

John Clark is the founder of Modern Shelving and Tandm Surf, two brands born from a simple idea: if he could sell it, his wife, an engineer, could build it. What started as a family-run shelving business evolved into a global Ecommerce company, while a day on the water with his daughter inspired an inflatable tandem surfboard that would later appear on Shark Tank.

John’s journey blends practicality with creativity. From solving everyday pain points with shelving to creating a patented surfboard that makes riding waves accessible to anyone, he’s built businesses that reflect both life...

Duration: 00:25:36
343 | Testing High in Luxury Market | with Allison Luvera & Lauren De Niro Pipher
Aug 18, 2025

Allison Luvera and Lauren De Niro Pipher are the Co-Founders of Juliet Wine, where they’re redefining boxed wine with award-winning California varietals and eco-conscious cylindrical packaging that challenges the category’s decades-old perception. Allison is an award-winning brand builder with a dual BS in Finance and Marketing from Boston College, an MBA from The Wharton School, and WSET Level 2 Certification in Wine. She’s also a founding member of the Alternative Packaging Alliance, a coalition of high-end boxed wine brands dedicated to advancing sustainable packaging in the wine industry. 

Lauren brings nearly two decades of sales, busines...

Duration: 00:24:56
Bonus Episode: Turning Event Meetups Into Lasting Partnerships with Marielle Bobo
Aug 14, 2025

Marielle Bobo is the VP of Content at Shoptalk Spring and Fall, where she curates programming and secures industry-leading speakers to spark the most important conversations in retail and ecommerce. She’s spent 25 years in cross-platform media, serving as Editor-in-Chief & SVP of Programming at EBONY, Fashion Director at Essence, and shaping fashion, beauty, and retail narratives at Womenswear Daily, Allure, and Cosmopolitan.

Before taking the helm at Shoptalk’s content strategy, Marielle built a career telling stories that resonate: across print, digital, video, and live events, earning a reputation for translating trends into actionable insights. That lens now...

Duration: 00:17:33
342 | Building Community Before Launching Products | with Hannah Ruhamah Crum
Aug 11, 2025

Hannah Ruhamah Crum is the Founder of Kombucha Kamp, the leading education platform and Ecommerce brand for homebrewed kombucha. She’s also the co-author of The Big Book of Kombucha and the cofounder and former president of Kombucha Brewers International, where she’s helped shape industry standards for fermentation and transparency.

Before launching Kombucha Kamp, Hannah was a language teacher and aspiring actress who stumbled into kombucha at a raw food restaurant in San Francisco. A single sip turned into a full-blown obsession, leading her to teach local brewing classes out of her apartment, blog about the gut...

Duration: 00:26:28
341 | Building a Brand on Repeat Buying Power | with Lea Garcia
Aug 04, 2025

Leah Garcia is the Founder & CEO of NULASTIN®, the first beauty brand to commercialize elastin-based haircare. With a background as a professional athlete and award-winning media personality, Leah brings a performance mindset to DTC brand building, combining storytelling, product innovation, and operational grit.

Before launching NULASTIN, Leah built a successful career in broadcast journalism and sports media, covering professional bull riding for CBS and competing internationally in mountain biking. That same tenacity shows up in how she scaled NULASTIN to $17.5M in revenue before hiring her first employee, bootstrapping the brand through direct response marketing, Indiegogo campaigns, a...

Duration: 00:30:35
340 | Understanding Attribution Before Scaling Spend | with Aaron Zagha
Jul 28, 2025

Aaron Zagha is the Chief Marketing Officer at Newton Baby, the largest direct-to-consumer brand in the baby sleep category. With a background in investment banking at Deutsche Bank and JP Morgan, Aaron brings a financial operator’s lens to performance marketing, attribution modeling, and team leadership.

Before joining Newton, Aaron led international Ecommerce for Teleflora, managing growth across global markets and navigating the complexity of seasonal retail cycles and cross-border logistics. Today, he applies that same analytical rigor to the world of baby and juvenile goods where trust, conversion, and retention all hinge on deeply personalized journeys.

...

Duration: 00:24:32
Bonus Episode: Safeguarding Customer Data the Right Way with Donata Stroink-Skillrud
Jul 24, 2025

Donata Stroink-Skillrud is an attorney licensed in Illinois, a Certified Information Privacy Professional, and President of Termageddon, a SaaS platform transforming how eCommerce businesses handle legal compliance. Built at the intersection of privacy law expertise and technology, Termageddon helps online businesses stay compliant with ever-changing privacy regulations, without needing a legal team.

After years of working directly with contract law, consumer protection, and international privacy regulations, Donata saw firsthand how fragmented, outdated, and risky privacy compliance had become for Ecommerce websites. What started as manual legal work soon evolved into an automated solution that identifies which privacy...

Duration: 00:21:04
339 | Defining Brand Identity Before Launching New Channels | with Jess Berman
Jul 21, 2025

Jess Berman is the Chief Brand Officer and co-owner of BodyBio, a family-owned supplement brand redefining cellular health through premium, science-backed formulations. Built at the intersection of clinical credibility and modern digital commerce, BodyBio is helping bridge the gap between practitioner-trusted products and direct-to-consumer wellness, making elite cellular health accessible to more people than ever before.

After spending years deeply connected to BodyBio’s practitioner roots, Jess stepped into a leadership role during a pivotal shift: moving the business from B2B-only to a thriving DTC brand. What began as a family legacy focused on scientific excellence ev...

Duration: 00:24:43
338 | Listening to Others Without Losing Your Path | with Stephanie Moyal
Jul 14, 2025

Stephanie Moyal is the co-founder of Troop, a functional mushroom brand transforming wellness routines through approachable, science-backed gummies. Built at the intersection of personal healing and product innovation, Troop is helping redefine how consumers experience the benefits of mushrooms, one gummy at a time.

After exploring multiple career paths and feeling unfulfilled, Stephanie came across a book on mushrooms that sparked a complete shift in direction. What started as a personal fascination with neuroplasticity and brain health quickly evolved into a product mission grounded in education, quality, and access. At Troop, Stephanie leads everything from product development...

Duration: 00:26:05
Bonus Episode: Collecting the Right Data Instead of Waiting for Perfect Data with Sabir Semerkant
Jul 10, 2025

Sabir Semerkant is an Ecommerce expert, growth strategist, and founder of Growth by Sabir, where he helps brands unlock compounding growth through a proven framework called the 8D Method. With over 20 years of experience and $1B+ in revenue driven, Sabir has worked with everyone from Fortune 500s to DTC challengers, scaling brands like Canon, Tommy Hilfiger, and Sour Patch Kids along the way.

Today, Sabir leads growth across a wide range of eCommerce verticals, helping founders break through revenue plateaus with precision systems and operational clarity. His work is grounded in execution: simplifying tech stacks, identifying bottlenecks...

Duration: 00:51:26
337 | Connecting with Customers Beyond Tools and Dashboards | with Aaron Magness
Jul 07, 2025

Aaron Magness is the SVP of Marketing at Full Glass Wine Co., a brand acquisition and management firm focused on operating DTC wine companies with strong community roots and lasting customer value. From first-time buyers to wine club loyalists, Aaron leads marketing across a growing portfolio of brands, building distinct identities while driving collective growth at scale.

With 15+ years of experience at fast-growing consumer brands, Aaron brings a sharp operator’s mindset to every marketing challenge. His work centers on sustainable value creation, balancing customer acquisition with deep retention, brand storytelling with data-driven execution. Outside of Full Gl...

Duration: 00:29:44
336 | Turning Brand Values Into Growth Strategy | with Julie De Angulo
Jun 30, 2025

Julie De Angulo is the VP of Ecommerce and Digital at Bajio Sunglasses, a premium polarized fishing eyewear brand purpose-built for serious anglers, from saltwater flats to bass tournaments. Bajio combines Patent Pending LAPIS lens technology with hyper-targeted storytelling to serve one of the most gear-obsessed subcultures in outdoor retail. Julie leads the charge in turning that product obsession into a scalable digital channel, anchored in retention, merchandising, and cultural fluency.

Before joining Bajio, Julie spent nearly two decades in Ecommerce and digital marketing, scaling brands across home goods, pet supplements, fashion, and accessories. Her background in...

Duration: 00:33:20
Bonus Episode: Shifting from Reviews to Smarter CRO Tools with Jeremy Horowitz
Jun 26, 2025

Jeremy Horowitz is the Managing Partner of Because Ventures and the creator of Let’s Buy a Biz!, a media brand and private equity-backed content engine built to make ecommerce M&A more transparent, data-driven, and founder-friendly. Because Ventures is a private equity search fund focused on acquiring and scaling Shopify brands and apps, while Let’s Buy a Biz! documents what it actually takes to grow Top 1% ecommerce businesses.

Before launching either venture, Jeremy worked across every layer of the Shopify ecosystem from scaling high-growth DTC brands like Lumi, to leading growth at top-performing Shopify apps like...

Duration: 00:27:40
335 | Pivoting to Services to Scale With Your Team | with Lucy Jeffrey
Jun 23, 2025

Lucy Jeffrey is the founder of Bare Kind and Candid Founders, two purpose-driven brands built from a mission to make commerce more meaningful. Bare Kind is a bamboo sock company that donates 10% of profits to save the animal featured on each sock, while Candid Founders is both a YouTube channel and growth agency helping consumer brands scale on Faire, a leading B2B wholesale marketplace.

Before launching either company, Lucy worked in banking and began experimenting with ecommerce by selling reusable straws, t-shirts, and other sustainable products. Her viral turtle-themed content and strong brand mission helped Bare...

Duration: 00:28:27
334 | Creating Demand From A DIY Game Idea | with Tyler Simmons
Jun 16, 2025

Tyler Simmons is the founder and CEO of Elevate Sports, the company behind BucketGolf, a portable par-3 game that transforms backyard spaces into playable courses and brings a competitive twist to casual golf. Elevate Sports designs products that blend athletic training and outdoor entertainment, helping families connect and athletes sharpen their skills through hands-on play.

Before launching Elevate Sports, Tyler was a Division I college athlete and worked at a lacrosse equipment company. With no prior experience in product development or ecommerce, he started by building a lacrosse training aid from scratch. That early prototype sparked a...

Duration: 00:28:29
Bonus Episode: Defining Success Before Launching Anything with Tim Wilson
Jun 12, 2025

Tim Wilson is the Head of Solutions at facts & feelings, a consultancy focused on helping organizations put their data to productive use through clear thinking, aligned teams, and actionable insights. A seasoned analytics leader, Tim brings over two decades of experience across enterprise BI, agency strategy, and digital analytics to help brands translate complexity into clarity.

Before co-founding facts & feelings, Tim led analytics practices at multiple agencies, advised Fortune 500 companies on digital data strategy, and built out BI infrastructure at a $500M B2B tech firm. He’s also the co-author of Analytics the Right Way: A Bu...

Duration: 00:35:14
333 | Growing a Brand With Zero Ecommerce Toolkits | with Samantha Rose
Jun 09, 2025

Samantha Rose is the founder of Endless Commerce, a commerce enablement platform designed to help multi-channel consumer brands scale more efficiently through better infrastructure. A multi-exit founder and investor, Samantha brings deep operational experience across design, technology, and logistics to build systems that support sustainable, scalable growth.

Before launching Endless Commerce, Samantha built and exited several consumer ventures, including GIR, an acclaimed kitchenware brand acquired in 2021, and Mvnifest, a full-stack operations and 3PL partner acquired in 2024. Alongside running Endless Commerce, she leads Hologram Capital, where she specializes in turning around distressed consumer brands with strong fundamentals but...

Duration: 00:42:47
332 | Turning a Tree-Planting Mission Into a Global Brand | with Derrick Emsley
Jun 02, 2025

Derrick Emsley is the co-founder and CEO of Tentree, a purpose-driven lifestyle apparel brand that plants ten trees for every product sold. With a background in environmental stewardship, carbon markets, and sustainable business strategy, Derrick leads Tentree’s mission to make regeneration scalable through consumer action.

Since launching Tentree in 2012, Derrick has grown the brand into a category leader in sustainable apparel, helping plant nearly 100 million trees worldwide. Without relying heavily on paid media, his scaled impact through values-aligned partnerships, product storytelling, and community-powered growth. In 2021, he co-founded Veritree, a technology platform built to verify, monitor, and au...

Duration: 00:30:35
331 | Persistence Powers Long-Term Growth | with Celeste Hilling
May 26, 2025

Celeste Hilling is the founder and CEO of Skin Authority, a direct-to-consumer skin health technology brand focused on merging cosmetic performance with immune-boosting skincare. With a background in research, marketing, and tech, Celeste leads the development of biotech-powered formulations that deliver visible results while strengthening skin’s natural defenses.

Since launching Skin Authority, Celeste has scaled the brand without paid media or a PR agency, leveraging strategic collaborations, emotional brand storytelling, and a rabid customer base to drive growth across North America and Europe. Her work has been featured on MSNBC, ABC, FOX, and in wellness circles as...

Duration: 00:32:45
Bonus Episode: Tweaking Tariffs to Maximize Margins Legally with Izzy Rosenzweig
May 22, 2025

Izzy Rosenzweig is the founder and CEO of Portless, a supply chain platform helping ecommerce and DTC brands fulfill customer orders directly from China, cutting delivery times and unlocking cash flow through tax deferment and tariff optimization.

A 10-year DTC veteran, Izzy first launched Browze in 2012, shipping over 2.5 million home and kitchen products globally. After building a China-based fulfillment center to improve customer experience, he saw an opportunity to help other brands bypass traditional U.S. warehouses, leading to the creation of Portless.

Portless enables brands to ship faster, avoid upfront taxes, and reclaim working...

Duration: 00:22:29
330 | Self-Care Powers Sustainable Growth | with Mark Murrell
May 19, 2025

Mark Murrell is the founder and operator behind Get Maine Lobster and Black Point Seafood, specializing in scaling premium direct-to-consumer seafood brands with a focus on operational agility, customer loyalty, and brand storytelling. Raised in Maine, Mark turned a love for local seafood into a nationwide business, mastering dock-to-doorstep logistics for live lobster delivery.

Since launching in 2010, Mark has served over 500,000 customers, quadrupled his customer base, expanded into new categories like seafood appetizers and select beef, and acquired Maine Lobster Direct to deepen fulfillment capabilities. His work has been featured in The Wall Street Journal, USA Today...

Duration: 00:32:14
329 | Strong Teams Start With Honest Founders | with Brian Anderson
May 12, 2025

Brian Anderson is a seasoned CEO and entrepreneur who specializes in scaling high-growth consumer brands and preparing them for profitable exits. With a background that spans fitness, wellness, supplements, outdoor, and travel, Brian has operated in both startup and private equity environments, guiding companies through critical growth and turnaround moments.

Over the last decade, Brian has led brands like AG1, Delsey Luggage, MELT Method, and 2XU, while also advising companies such as Pvolve, Moji, and Connecticut Cannabis Company. His leadership has helped generate hundreds of millions in revenue and multiple successful exits.

Rooted in a...

Duration: 00:33:23
Bonus Episode: Using SEO Data to Drive Shopify Revenue Gains with Kai Davis
May 08, 2025

Kai Davis is the founder of Double Your Ecommerce and KeywordMagic.ai, two platforms helping Shopify merchants unlock sustainable growth through SEO, content, and email marketing. With over a decade of experience in digital strategy, Kai has worked directly with hundreds of Ecommerce businesses, offering fixed-price SEO services and tailored growth playbooks that prioritize results over complexity.

Drawing from his deep expertise in search intent, content optimization, and store-level messaging, Kai equips Shopify brands with the tools they need to boost organic revenue, refine collection and product pages, and convert more traffic without overwhelming shoppers.

...

Duration: 00:27:24
328 | Turning Sports Updates Into Automated Revenue | with Jamie Mottram
May 05, 2025

Jamie Mottram is the President of BreakingT, a real-time licensed sports apparel brand redefining speed and relevance in a saturated sports merchandise market. With deep roots in digital sports media, Jamie brings over two decades of experience from leadership roles at Yahoo, AOL, and Gannett, where he built fan-first platforms like For The Win and helped generate hundreds of millions of monthly views.

Leveraging his expertise in content, audience engagement, and digital commerce, Jamie helped scale BreakingT from a side project to an 8-figure business by turning trending sports moments into must-own fan gear, often within hours...

Duration: 00:33:06
327 | Trusting Real Experience Over Credentials | with Jon-Mark Craddock
Apr 28, 2025

Jon-Mark "JM" Craddock is the CEO of La Matera, a premium direct-to-consumer brand elevating craftsmanship and authenticity in a market crowded by fast fashion. With hands-on expertise in brand building, supply chain management, and Ecommerce growth, JM draws on his experience at high-growth brands like Chubbies, Marine Layer, and Tuckernuck to scale La Matera while preserving its artisanal roots.

Driven by the belief that lasting brands are built on quality and meaningful customer connections, JM has led La Matera through a new chapter of growth, refining its identity, strengthening its supply chain, and balancing digital expansion with...

Duration: 00:30:59
326 | Creating Experiences That Ads Can’t Buy | with Erin Murray
Apr 21, 2025

Erin Murray is the Chief Brand Officer at Mad Rabbit, a fast-growing tattoo skincare brand reshaping the way consumers and professional artists approach post-ink care. With deep expertise in brand storytelling, product development, and digital strategy, Erin has helped propel Mad Rabbit to quadruple sales year-over-year and expand from a direct-to-consumer model into major retail partnerships.

Driven by the belief that brand growth stems from authentic community engagement, Erin has steered Mad Rabbit's shift from a purely consumer-first brand to one that deeply integrates pro artist voices. Under her leadership, the brand has launched ambassador programs, refined...

Duration: 00:24:53
Bonus Episode: Creating Connections That Can’t Happen Online with Paul Chambers
Apr 17, 2025

Paul Chambers is the Co-Founder of SubSummit, the world’s largest conference dedicated to subscription, membership, and recurring revenue models in the direct-to-consumer space. With over 20 years of experience in subscription commerce, including launching Gentleman's Box in the early 2000s, Paul brings a rare blend of operator insight and community-building expertise to the challenges of scaling retention-first brands.

Driven by the belief that subscriptions are more than a billing model, Paul helped transform SubSummit from a small founder meetup into a global ecosystem, connecting thousands of brands each year. The event fuses tactical content with curated networking an...

Duration: 00:20:24
325 | Regaining Brand Clarity After Trend Overload | with Demi Marchese
Apr 14, 2025

Demi Marchese is the Founder and Head of Brand at 12th Tribe, a fast-growing fashion brand blending curated style with operational excellence to empower the next generation of confident women. With expertise in merchandising, marketing, and brand-tech integration, Demi turns creative vision into scalable systems that drive real growth.

Bootstrapped from scratch, 12th Tribe reflects Demi’s hands-on leadership across every function, from designing product drops to building workflows that streamline team execution. She’s driven by a mission to not only create beautiful apparel, but to curate a lifestyle rooted in confidence, freedom, and community.

De...

Duration: 00:16:46
324 | Investing in Product Before Spending on Growth | with Robert Cardiff
Apr 07, 2025

Robert Cardiff is the co-founder and COO of Laundry Sauce, an 8-figure DTC brand reinventing the way consumers experience laundry. With a background in venture building and performance marketing, Robert helps Ecommerce brands unlock growth by identifying white space, building high-affinity products, and scaling through bold creative bets.

Before launching Laundry Sauce, Robert founded multiple consumer businesses and now leads Give Ventures, a nonprofit teaching entrepreneurship to underserved youth in Central and South America. His work spans brand development, manufacturing operations, investor storytelling, and go-to-market execution—giving him rare end-to-end insight into what it takes to launch pr...

Duration: 00:24:15
Bonus Episode: Growing Your Brand Beyond Technical Fixes with Sia Karamalegos
Apr 03, 2025

Sia Karamalegos is a freelance web developer and web performance engineer helping ecommerce brands turn faster load times into real revenue. As a Google Developer Expert in Web Technologies and a former engineer on Shopify’s performance team, Sia brings a unique blend of hands-on experience and deep technical insight to the challenge of building faster, more performant online stores.

With a passion for developer education and community building, Sia organizes the Eleventy Meetup, Durham Social Hack Night, and a new global web performance meetup, connecting engineers around the world to share real-world tactics and tools. She’s al...

Duration: 00:30:06
323 | Creating Brand Experiences Beyond Ecommerce | with Jiake Liu
Mar 31, 2025

Jiake Liu is the Co-Founder and CEO of Outer, a brand revolutionizing outdoor living by reimagining furniture and transforming backyards into immersive, functional spaces. With a mission to make life outside effortless and enjoyable, Outer combines eco-friendly materials, durable design, and an innovative showroom model—crowdsourcing real customers’ backyards to create a unique, community-driven shopping experience.

Before launching Outer in 2018, Jiake built his career in tech and software engineering at Riot Games, where he honed his expertise in problem-solving and user experience. Now, as an angel investor and founder, he’s leveraging technology, sustainability, and consumer-first innovation to red...

Duration: 00:27:08
322 | Turning Returns Into Business Insights | with Michael Hughes
Mar 24, 2025

Michael Hughes is a trailblazer in the luxury mattress industry, revolutionizing the way consumers experience organic sleep. As the Founder & CEO of PlushBeds, he built one of the largest direct-to-consumer brands specializing in toxin-free, eco-friendly mattresses. Inspired by his father’s battle with Parkinson’s, Michael set out to create a healthier sleep environment—one that blends sustainability with uncompromising comfort.

With 25+ years in Ecommerce and direct selling, Michael transformed PlushBeds into a market leader, becoming one of the largest importers of organic latex in the U.S. His expertise spans product innovation, supply chain mastery, and direct...

Duration: 00:32:21
Bonus Episode: Boosting Credibility With Verified Reviews with DJ Sprague
Mar 20, 2025

DJ Sprague is a pioneer in Ecommerce reputation management, helping brands turn trust into a competitive advantage. As the CMO of Shopper Approved and co-author of Reputation King, he has spent decades refining strategies that boost online credibility, improve search rankings, and drive revenue growth.

Before joining Shopper Approved, DJ built his career across marketing, advertising, sales, and PR, leading companies to exponential growth—including scaling revenue from $7M to $54M in just four years. With over 35 years of experience and nearly 70 professional certifications, he applies behavioral science principles and ethical influence strategies to help Ecommerce brands wi...

Duration: 00:24:24
321 | Making Your Brand Easy to Reach | with Aman Advani
Mar 17, 2025

Aman Advani is an innovator, entrepreneur, and the driving force behind Ministry of Supply, a brand redefining comfort in professional clothing. As the CEO and Co-Founder, he has fused engineering, technology, and fashion to create apparel that is soft, stretchy, and wrinkle-free—without the need for dry cleaning or ironing.

Before launching the Ministry of Supply, Aman built his career in management consulting at Deloitte and TechnoServe, developing a sharp eye for problem-solving and operational efficiency. Armed with a BSIE from Georgia Tech and an MBA from MIT, he turned his passion for performance-driven fashion into a th...

Duration: 00:23:44
320 | Turning Customers Into Your Best Marketers | with Brandon Horoho
Mar 10, 2025

Brandon Horoho is a brand builder, e-commerce strategist, and the driving force behind one of the most innovative American-made knife companies. As the Co-Founder, VP, and CMO of Montana Knife Company (MKC), he has transformed a niche product into a multi-million dollar brand with a cult following.

Before launching MKC, Brandon spent decades in e-commerce and product marketing, overseeing the launch of 1,500+ products across the outdoor and fitness industries. His expertise in community-driven marketing, scarcity-based sales models, and direct-to-consumer growth strategies has helped MKC scale rapidly—without relying on traditional advertising.

Today, Brandon is on a...

Duration: 00:27:41
Bonus Episode: Scaling Without Running Out of Cash with Aaron Schwartz
Mar 06, 2025

Aaron Schwartz is a DTC business builder, investor, and advisor to some of the most innovative commerce tech companies. With a sharp eye for scaling brands and solving complex operational challenges, Aaron has played a pivotal role in shaping the future of Ecommerce.

Before founding Orita, Aaron built a $1M+ watch brand on Shopify, co-founded Passport Shipping to simplify international logistics, and served as the president of Loop Returns, helping brands optimize their post-purchase experience. His hands-on experience across shipping, returns, and AI-driven customer insights makes him a trusted expert in the DTC space.

Today...

Duration: 00:22:16
319 | From Zero Experience to Ecommerce Success | with Johnny Person
Mar 03, 2025

Johnny Person is the Owner and Operator of Aug11 Co, a brand dedicated to creating high-quality, perfectly fitting snapback hats. With no prior experience in Ecommerce, Johnny took a hands-on approach—teaching himself everything from website development to paid ads and email marketing to build a brand that stands out in the crowded apparel space.

Before launching Aug11 Co, Johnny ran service-based businesses but always dreamed of creating a product-driven brand. After a transformative personal journey, he found inspiration in honoring a pivotal moment in his life, leading to the creation of Aug11 Co. His commitment to qu...

Duration: 00:29:42
318 | Transforming a Simple Idea into a Business | with Liam Eriksson
Feb 24, 2025

In This Conversation We Discuss:

[00:40] Intro[00:54] Jumping into Business Without Hesitation[01:51] Launching a Brand from a Simple Idea[05:26] Reinventing How Fragrances Are Sold[08:36] Turning a Vision into a Real Product[11:13] Episode Sponsors: StoreTester and Intelligems[14:26] Turning Free Samples into Sales[16:21] Using Starter Kits to Boost Conversions[19:58] Balancing a Startup and a Full-Time Job[22:03] Why Overcomplicating Business Holds You Back[24:44] Finding Success in What You Love

Resources:

Subscribe to Honest Ecommerce on YoutubeAward-winning colognes and candles guyfox.com/Follow Liam Eriksson linkedin.com/in/liamerikssonBook a demo today at intelligems.io/Done-for-you conversion rate optimization service storetester...

Duration: 00:26:34
Bonus Episode: Finding Elite Talent for Your Ecom Business with Tim Masek
Feb 20, 2025

Tim Masek is the CMO of Storetasker, the largest platform to hire high-end Ecommerce talent. With a deep background in growth and Ecommerce enablement, Tim has played a pivotal role in connecting top-tier freelancers with Shopify merchants, helping brands scale with expert support.

Before joining Storetasker, Tim founded and sold 1-800-D2C, a go-to platform that helped Ecommerce operators discover the best software solutions. His expertise in building marketplaces and curating specialized talent has made him a sought-after voice in the future of hiring and the evolution of freelance networks in Ecommerce.

Passionate about...

Duration: 00:23:10
317 | Creating Connection Beyond The Product | with Brandi Corbello
Feb 17, 2025

Brandi Corbello is the founder and CEO of Melan, a sunscreen brand redefining sun care with a focus on comfort, fun, and giving back to melanoma and skin cancer research. As a melanoma survivor, Brandi’s journey inspired her to create a clean, effective sunscreen that makes sun protection effortless and enjoyable.

After facing her own battle with skin cancer, Brandi launched Melan with a mission to change the way people think about sunscreen. Under her leadership, Melan has combined high-performance formulas with transparency and purpose, ensuring that every product not only protects but also supports melanoma aw...

Duration: 00:22:48
316 | Scaling a Thriving Ecommerce Brand | with Allison Herman
Feb 10, 2025

Allison Herman is the owner and CEO of Dragonwing, an activewear brand designed specifically for teen and tween girls. With a background in competitive swimming and over two decades in children’s activewear, she combines her passion for athletics and fashion to create high-quality, confidence-boosting apparel.

After acquiring Dragonwing in 2022, Allison relaunched the brand in Denver, transforming it into a leading name in girls' activewear. Under her leadership, Dragonwing has redefined comfort and style, ensuring that every girl feels empowered—whether she's at the dance studio, on the field, or hanging out with friends. A seasoned expert in a...

Duration: 00:21:26
Bonus Episode: Ecommerce Insights: The Power of Customer Conversations with Nick Trueman
Feb 06, 2025

Nick Trueman is an expert in digital marketing, specializing in PPC and SEO strategies that drive real revenue. As the Director of PPC & SEO Consultancy at Spec Digital and Host of the Winning With Shopify Podcast, Nick has spent over 17 years helping brands scale through search and performance marketing.

Nick founded Spec Digital, a leading PPC & SEO consultancy, in 2011 and has since worked with over 1,500 brands across various industries. His expertise has even influenced changes in how major search engines operate. Before Spec, he launched and successfully sold TrueLine Marketing to the Collider Group in 2013.

...

Duration: 00:39:34
315 | Building a Lasting Ecommerce Brand | with Heather Florio
Feb 03, 2025

Heather Florio is the second-generation owner and CEO of Desert Harvest, a company pioneering sustainable solutions in pelvic and sexual health. Recognized by Authority Magazine as one of the Top 50 Women in Wellness and featured in Forbes as a top woman in business, Heather has spent over 30 years driving innovation in the industry.

Under her leadership, Desert Harvest has transformed pelvic healthcare, funding medical research, launching science-backed products, and advocating for those suffering in silence. As a pelvic health specialist and "Sexpert," Heather shares her expertise globally, speaking on panels and at conferences to raise awareness about...

Duration: 00:28:38
314 | Scaling Without Ads: Power of Word-of-Mouth | with Haley Weidenbaum
Jan 27, 2025

Haley Weidenbaum is the Co-Founder and CEO of Everhem, a custom window treatment brand simplifying the design process. After a decade as an interior designer in Los Angeles, Haley noticed a recurring pain point: window treatments were costly, inconsistent, and error-prone.

In 2018, she and her husband Adam self-funded Everhem to offer an easy online solution for consumers and interior designers. Today, Everhem is a multi-million-dollar business with a less than 1% mistake rate, serving top designers and A-list clients like Amber Valetta, Bryce Dallas Howard, and Nacho + Blanca Figueras.

Everhem has thrived beyond the pandemic boom...

Duration: 00:27:43
Bonus Episode 57: Driving Retail Success With Powerful Networking with Leo Martinez
Jan 23, 2025

Leo Martinez, Program Director for eTail Palm Springs, London, and Toronto, curates one of eCommerce’s most influential events. He drives high-impact content, recruits top industry leaders, and ensures eTail delivers actionable insights for today’s fast-changing retail landscape.

For 26+ years, eTail has been more than a conference, it’s a community where executives from DTC startups to Fortune 500 brands connect, share strategies, and drive real growth. Under Leo’s leadership, eTail continues to evolve, covering AI-driven personalization, omnichannel innovation, and next-gen customer experiences.

Leo’s expertise in networking, trend-spotting, and facilitating valuable discussions keeps eTail a mu...

Duration: 00:16:26
313 | Building Confidence Through Authentic Clothing | with Vicky Pasche
Jan 20, 2025

As co-founder and CEO of Dapper Boi, Vicky Pasche has overcome significant challenges in the fashion industry, transforming a personal mission into a size-inclusive, all-gender apparel brand celebrated for its innovation and purpose. 

From its Kickstarter beginnings to national recognition on platforms like Shark Tank, CBS Morning News, and the OUT100 2023 list, Dapper Boi has become a seven-figure business driven by authenticity and confidence.

Vicky brings expertise in community-building through creative marketing and navigating investment challenges, while her co-founder and wife, Charisse Pasche, focuses on developing inclusivity and purpose in every product. 

Together, th...

Duration: 00:22:06
312 | Maximizing ROI on Your Best Product | with Wes Horbatuck & Greg Orfe
Jan 13, 2025

Wes Horbatuck and Greg Orfe bring entrepreneurial passion and innovation to the world of watersport apparel and ecommerce. 

As founders, Wes and Greg have navigated the high barriers of entry in the apparel industry, scaling Driftline from concept to a Shark Tank-featured brand recognized in Forbes, Outside, and The Inertia. Wes brings expertise in guerrilla marketing and brand growth, while Greg specializes in operations and supply chain optimization, making them a dynamic duo in ecommerce innovation.

With a commitment to helping athletes "meet their moment," they’ve crafted efficient ecommerce strategies, streamlined their Shopify-powered website, and...

Duration: 00:36:53
Bonus Episode: Ecommerce Edge: Resilient Growth and Authentic Branding with Kyle Hency
Jan 09, 2025

Kyle Hency brings years of entrepreneurial expertise to the world of ecommerce and operational efficiency. He is the Co-Founder and former CEO of Chubbies, Co-Founder at Loop Returns, and now Co-Founder & CEO of GoodDay Software, where he’s redefining ERPs for modern Shopify brands.

Kyle’s experience spans building beloved DTC brands to scaling SaaS solutions. His time at Chubbies and Loop Returns has equipped him with unparalleled insights into brand growth, team leadership, and operational optimization.

With a passion for empowering businesses, Kyle specializes in creating tools that streamline processes, boost resilience, and help bran...

Duration: 00:30:57
311 | Shopify Edge: Fast Migrations and Streamlined Ecommerce | with Shawn Khemsurov
Jan 06, 2025

Shawn brings over ten years of fashion retail experience to the table. He is the Co-Founder of Electric Eye–our Shopify design and development agency, and a Partner at Feel–a brand studio where art meets commerce.

A specialist in design, Shawn has worked with the likes of Abercrombie & Fitch, Gap Inc, Nike, Homage and Only NY. His time in the retail industry, from digital experience to product design, has exposed him to many facets within the business. 

This has given him an undeniable ability to identify his clients’ needs; guaranteed to provide a unique experie...

Duration: 00:27:54
310 | Focus, Profit, and Long-Term Success | with Sean Agatep
Dec 30, 2024

Sean is a brand owner/operator & has a specialty in building teams & processes efficiently. Originally from Seattle, he spent 5 years living in China living (breathing) product development & supply chain, and now is based out of San Diego, CA.

In This Conversation We Discuss:

[00:45] Intro[01:17] Chasing opportunities abroad after graduating[02:30] Navigating the challenges of crowdfunding campaigns[03:27] Diagnosing messaging from top campaigns[04:32] Leveraging early opportunities in crowdfunding[05:12] Owning the responsibility for product-market fit[06:11] Prioritizing proven experience over potential[07:35] Valuing brand reputation over chasing trends[09:25] Tinkering with Shopify from the very beginning[10:36] Expanding product lines with complementary items[11:15] Episode...

Duration: 00:30:45
Bonus Episode: Winning Customer Trust: PR Strategies for Ecommerce Success with Gloria Chou
Dec 26, 2024

Gloria Chou is an award-winning PR strategist and host of the top-rated Small Business PR Podcast. 

Known for her untraditional yet proven approach to PR which makes visibility and access to media accessible for anyone, Gloria helps BIPOC and female founders get featured organically in top-tier media without needing PR connections or a large following. experience through her CPR Pitching Method™. 

Her strategies have earned small businesses in nearly every industry niche over a billion organic views and features in outlets like the New York Times, Oprah’s Favorite Things, Vogue, and Forbes, without any pay-to...

Duration: 00:34:18
309 | Humanizing Your Brand: The Power of Showing Up | with Sarah & Chris Rhoads
Dec 23, 2024

Sarah and Chris Rhoads have spent the last 15 years as renowned fashion and lifestyle photographers and Creative Directors, partnering with Fortune 100 brands to develop, produce, and shoot highly successful advertising campaigns. 

Their creativity and a unique, moment-driven approach have helped shape iconic global campaigns for brands like Sony, Google, Levi's, and Keds. From photographing Taylor Swift for Keds to leading product releases for Meta, their work has taken them around the world, creating standout content for some of the world’s biggest companies. 

Driven by Sarah’s personal experience of working long hours on set and st...

Duration: 00:22:18
308 | Organic Gifting: Build Authentic Brand Partnerships | with Breanna Greenberg
Dec 16, 2024

Breanna is an innovation-obsessed executive with 14 years of experience in digital marketing, social media and leadership. She is an expert in pioneering impactful brand strategies with an affinity for the latest developments in beauty and e-commerce. 

Through her expertise and stewardship of high-performing teams, she has spearheaded the launch of countless SKUs and propelled growing D2C brands to triple-digit success. Breanna thrives in the ever-changing landscape of digital marketing in the CPG industry. 

Her career began as one of the first Social Media Managers working for celebrities & the hospitality industry. She has spent the la...

Duration: 00:25:58
Bonus Episode: Connecting Independent Brands to a Global Audience with Amira Rasool
Dec 12, 2024

Amira Rasool, Founder & CEO of The Folklore, is changing the way retailers and consumers discover diverse brands globally. Amira has experience as a writer and fashion editor, including notable publications including TIME, Vogue, Teen Vogue, i-D, PAPER, Glamour, InStyle, V Magazine, and WWD. 

Her work focuses primarily on Black culture in relation to fashion, travel, music, visual arts, and social justice. Amira is also a passionate Black history scholar. For her undergraduate education, she attended Rutgers University, where she received a B.A. in African American and African Studies. 

She later earned a Master of Ph...

Duration: 00:17:58
307 | Turning Expert Validation Into Ecommerce Success | with Brynn Snyder
Dec 09, 2024

Brynn MacLennan Snyder is the co-founder and CEO of Slate, a women-run dental company that is changing the way the world views flossing. Driven by innovation, sustainability, and accessibility, Slate has launched a revolutionary electric flosser designed to improve both oral and overall health. 

The product was invented by Brynn’s husband, Dr. Snyder, after recognizing the need to help his patients become more preventative-focused in their oral health. Brynn’s entrepreneurial journey began at age 13 when she started her first business, and she has since built a career in product design and health-focused startups. 

With a...

Duration: 00:23:09
306 | Product First: Why Product Quality Outshines Marketing | with Justin Wolff
Dec 02, 2024

Justin Wolff is a Social Entrepreneur who has built his career by blending commerce with cause. As the CEO and Co-Founder of Junk Theory and former Co-Founder and Chief Giving Officer (CGO) at Yoobi, Justin has built impactful brands by transforming narratives and driving change. 

At Yoobi, Justin created and oversaw the Buy One, Give One program, building meaningful impact centered around what students needed most, and what teachers were most likely to spend money out of pocket for. To scale the giving program at Yoobi, Justin forged strategic partnerships to ensure donated school supplies reached those i...

Duration: 00:25:07
Bonus Episode: Balancing Trends and Consistency: How Clean Data Drives Success with Maxx Blank
Nov 28, 2024

Maxx Blank is the Cofounder of Triple Whale, a leading tech startup specializing in direct-to-consumer SaaS measurements, data and AI automation. With over a decade of experience in the Ecommerce and tech industries, Maxx has successfully transitioned from a DTC entrepreneur on Shopify to a SaaS tech founder serving other merchants. 

He previously started and scaled two brands beyond seven figures, showcasing his expertise in driving business growth. At Triple Whale, Maxx leads the company through hyper-growth phases, working closely with his leadership team to align cross-departmental efforts and drive innovation. 

He is also a de...

Duration: 00:26:54
305 | Data Over Ego: Pivoting & Listening to Customer Feedback | with Jim Phillips
Nov 25, 2024

As the Co-Founder & CEO of Graymatter Labs, Jim Phillips is currently creating plant based alternatives to pharmaceutical drugs. Prior to Graymatter, he spent his career in early stage growth in both B2B & B2C SaaS platforms focused on digitizing commerce. 

Jim helped build Charm.io to acquisition in 2022. He was a Former Leadership Team at Ritual responsible for the Midwest Region of the US market 0->$40M revenue. He also served a tenure at Ritual including launching the US market with Chicago as the company's first expansion city in 2016. 

Prior to Ritual, Jim co-founded Fo...

Duration: 00:22:17
304 | Being Real: The Key to Growing an Authentic Audience | with Krystal Hughes
Nov 18, 2024

When social media became popular, Krystal Hughes began sharing her DIY rhinestone projects on Instagram, and that’s when things really started to take off. Her audience was curious about the rhinestones she was using, so after some research, she became a rhinestone supplier. 

A few years later, people started asking what glue Krystal used for her projects, and after extensive testing, she launched my own product, Krystal Glaze glue. It quickly became her top seller and opened up even more opportunities to connect with a wider audience.

In This Conversation We Discuss:

[00:42] Intro[02:09] dis...

Duration: 00:22:36
Bonus Episode: Keeping Up with Search Trends and Evolved User Intent with Arv Natarajan
Nov 14, 2024

Arv is the Director of Product at GroupBy. He is a passionate entrepreneur currently responsible for product management. Arv has over eight years of experience in the oil and gas industry, including five years with WorleyParsons.

In This Conversation We Discuss: 

[00:45] Intro[01:21] Driving revenue with better product discovery[02:40] Scaling search for retailers with high SKU counts[03:31] Adapting to modern, conversational search queries[05:58] Better product details for user-friendly browsing[08:30] Avoiding AI errors with human-guided review[09:55] Guiding users with smart sorting options[11:46] Product variations using smart automation[13:02] Shopper trust through respectful customization[14:09] Automating reorders with helpful reminders[15:05] Preventing b...

Duration: 00:24:03
303 | The Exit Itch: Why Entrepreneurs Build and Rebuild | with Kevin Tighe
Nov 11, 2024

Kevin Tighe is the Founder & CEO of San Diego based Beachly Brands (acquired) which is the leading subscription retailer of beach apparel and accessories. Under Kevin’s leadership, Beachly has been twice selected to the INC 500 – INC Magazine’s annual list of the fastest growing private companies in America. 

Kevin recently joined Retention Brands where he serves as COO of the portfolio which includes Birchbox, Beachly and Alltrue. Kevin is a passionate entrepreneur, startup mentor and non-profit volunteer. Born in Washington DC, Kevin migrated to the West Coast to attend the University of Southern California. 

While at...

Duration: 00:28:03
302 | Affordable Luxury: Partnering with the Right Suppliers | with Sergio Tache
Nov 04, 2024

Sergio Tache is the Founder and CEO of Dossier, a perfume house for the next generation, where French craftsmanship meets innovation, enabling universal access and self-expression for the many. 

With Dossier, Sergio helps to set a new standard within the industry––removing pretenses, like the designer brand name tax and use of elitist marketing practices, namely celebrity endorsements, that drive up luxury fragrance prices. 

Dossier aims to help customers focus on a product’s quality, not a desired perception. All Dossier products are made in France, just without the price gouging. Sergio launched the company with its...

Duration: 00:28:31
301 | Crafting Green Products That Actually Work | with Jennifer Harper
Oct 28, 2024

Jenn Harper is a beacon of innovation in beauty and philanthropy. She’s not just a name in the beauty industry; she's a revolution. An award-winning social entrepreneur and international speaker, Jenn is the trailblazing founder and CEO of Cheekbone Beauty Cosmetics—a brand that has gracefully painted the ideals of sustainability and inclusion onto a global canvas. 

From its inception in 2015, Jenn has nurtured Cheekbone Beauty into a B. Corp Certified force, now gracing the shelves of Sephora Canada and 550 JCPenney locations across the USA. 

Jenn's journey with Cheekbone began as a digitally native, direct...

Duration: 00:29:17
Bonus Episode: Mastering DTC and Competing with Big Brands with Scott Ohsman
Oct 24, 2024

Scott Ohsman has been working with brands for over 29 years in retail, online and has launched over 200 brands on Amazon. 

Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. 

Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands. 

In This Conversation We Discuss: 

[00:41] Intro[01:42] Managing new and old podcast equipment[02:34] Building an Amazon career from the ground up[03:51] Navigating retail shifts over 18 years[04:48] Managing business through Amazon’s complexities[05:49] Supporting small brands...

Duration: 00:25:30
300 | Aligning Your Brand Voice to Your Audience's Voice | with Amanda Zuckerman
Oct 21, 2024

Amanda is the Co-Founder and President of Dormify, the first to market retailer in the specialty dorm category. She founded Dormify as a college student after facing the challenges of trying to shop for her own college dorm room decor prior to her freshman year. 

She and her mom, Karen, who’s also the co-founder, worked together to create what is now the largest retailer of college dorm and apartment essentials, with nearly 900 college and university partners across the country and a thriving community of 1,500+ student ambassadors. 

Over the last ten years, Amanda has scaled Dorm...

Duration: 00:27:38
299 | Building Business Around Purpose, Not Just Profit | with Amelia Trumble
Oct 14, 2024

Amelia Trumble is the CEO and one of the three Founders of Retold Recycling. Amelia is an Australian native who moved to New York 15 years ago to work as an ecommerce professional. 

While at Estee Lauder running ecommerce for MAC Cosmetics, she met her 2 Retold co-founders, Alan Yeoh and Noelle Sadler. Together the 3 ideated on starting a business that would do good things for the world and get them out of the corporate grind - after an “a-ha moment” decluttering her closets, the idea for Retold was born. 

A convenient and mail-based textile recycling service that d...

Duration: 00:28:23
Bonus Episode: Value Beyond Purchase: Enhancing the Subscription Experience with Matthew Holman
Oct 10, 2024

Matthew Holman is a leading expert in the ecommerce subscription industry, with extensive experience in optimizing customer experience, retention strategies, and data-driven decision-making. 

He specializes in fractional subscription leadership, where he helps brands understand the complexities of subscriptions so that they can scale. 

Matthew currently lives in Utah, where he enjoys time with family, running, movies, and the vibrant ecommerce community.

In This Conversation We Discuss: 

[00:41] Intro[01:44] Career shift: from shipping rates to subscriptions[02:51] Discovering passion thru solving client challenges[03:16] Supporting merchants with subscription products[03:57] Adoption & retention with app-based insights[04:53] Improving retention bey...

Duration: 00:30:43
298 | Fail Fast, Stay Nimble: Embracing Risks in Retail | with Kelly Deen
Oct 07, 2024

With over 10 years of experience in consumer marketing and digital transformation, Kelly Deen is passionate about creating and executing data-driven strategies that drive growth, loyalty, and innovation for fast-moving consumer goods (FMCG) and entertainment brands. 

As the Chief Commercial Officer/CMO at kencko, Kelly leads a world-class marketing team that is transforming the way people consume fruits and vegetables through smart, convenient, and sustainable products. 

Since joining kencko in 2022, Kelly has been instrumental in expanding the company's presence into 16+ global markets, launching its first brand campaign, building a loyal and engaged customer base, and developing st...

Duration: 00:30:57
297 | From Zero to Traffic: Building an Ecommerce Brand | with Dario Markovic
Sep 30, 2024

As the CEO of Eric Javits, Dario Markovic has successfully generated over $50 million in revenue over the past four years, exclusively through eCommerce. 

A visionary entrepreneur, Dario Markovic is also the founder of multiple companies, including a SaaS platform designed to help businesses grow organically. 

Dario Markovic's innovative leadership and strategic foresight have consistently driven growth and success across diverse ventures.

In This Conversation We Discuss:

[00:45] Intro[01:38] From retail to online survival during COVID[04:26] PR success into a business-saving opportunity[05:45] Implementing rapid ad strategies for fast wins[07:03] Slow, steady transitions to re-build on...

Duration: 00:30:10
Bonus Episode: Retail Reinvented: What to Expect at Shoptalk Fall with Alexa Tietjen
Sep 26, 2024

Alexa Tietjen is the Content Director at Shoptalk, where she helps shape the annual Spring and Fall agendas and recruit speakers for both shows. 

Prior to Shoptalk, she was a beauty editor at WWD, the fashion and beauty industry trade publication known as “the fashion bible.” 

She wrote about beauty’s business boom and the rise of the creator economy. She has appeared on Good Morning America for her work.

In This Conversation We Discuss: 

[00:47] Intro[01:54] Curating industry insights as a Content Director[02:49] Using past editorial expertise for content curation[03:59] Shoptalk: a community...

Duration: 00:16:28
296 | Insider Advantage: Crafting Products for Peers | with Chris Habib
Sep 23, 2024

Chris manages the business strategy, marketing, and financials of Perfect Herbs. Under his leadership, the company has grown revenue 50%+ year-over-year, transforming from a startup into a leading national brand. 

His company has licensed herbalists who can consult with you free of charge, make you samples to try, and help you launch your herbal product with high-quality herbs at a low cost, and with no minimum order quantities. Their customers call them "the greatest company they've ever worked with." 

In This Conversation We Discuss:

[00:57] Intro[01:44] Identifying gaps in the herbal and natural markets[02:51] Targeting health pr...

Duration: 00:27:59
295 | Decoding Virality: What Makes a Video Go Viral | with Alesia Klimau
Sep 16, 2024

Alesia Klimau is the owner of Heart Printed, a custom photo magnet printing service. It is a family owned business proud to be manufacturing and shipping from Columbus, OH. They are all passionate about photography and are big fans of Instagram.

Founded in 2014, Heart Printed creates high quality custom photo magnets using the best materials and ink to print photo magnets. They are printed on high quality photo paper with vivid and bright colors, each magnet cut by hand.

In This Conversation We Discuss:

[00:44] Intro[01:01] Creating personalized magnets from photos or art[01:58] Building an...

Duration: 00:27:04