PT Pintcast - Physical Therapy
By: Jimmy McKay, PT, DPT | Physical Therapy Podcast
Language: en-us
Categories: Health, Fitness, Medicine, Science, Life
PT Pintcast is a physical therapy podcast featuring conversations with physical therapists, clinic owners, educators, and leaders shaping the future of physical therapy. Hosted by Jimmy McKay, PT, DPT, PT Pintcast blends real talk, big ideas, and practical insight on clinical care, business, culture, and where physical therapy is headed next. If a TED Talk and a radio show had a baby and raised it in a physical therapy clinic, this would be it.
Episodes
Play Offense: Stop Waiting to Be Picked as a PT
Jan 09, 2026This episode hits hard on mindset, marketing, and meaning. Jimmy and Rebekah unpack:
Why playing defense is holding PTs backThe “mud pie” problem in PT communicationWhat attention has to do with valueThe real job of consultantsWhy innovators must lead — and not wait to be discoveredWhether you're a PT, clinic owner, or someone ready to go on offense in 2026, this one's a must-listen.
SPONSORS:
Pre-Roll:
Brooks IHL — Level up your clinical game: https://brooksihl.org
Mid-Roll + PSA:
Empower EMR — The EMR PTs actually asked for: https...
Duration: 00:58:52“PT Lite,” Gym Models, and Why Clinics Should Upsell Smarter
Jan 08, 2026???? Physical therapy clinics don’t need another EMR — they need a new business model. In this episode, TONY, DAVE and JIMMY unpack the “PT Lite” model, how insurance can be your Costco hot dog, and why premium upsells aren’t dirty — they’re how you grow.
???? Whether you're a clinic owner, staff PT, or rehab entrepreneur, this conversation shows you how to repackage your value, attract better-fit clients, and build something scalable.
⏱️ CHAPTERS / TIMESTAMPS:
00:00 - Intro
02:13 - How "PT Lite" unlocks new patients
09:22 - The barrier to s...
Duration: 01:06:40Craig Lindell: Building Prehab Guys Without Selling Your Soul
Jan 07, 2026Craig Lindell, co-founder of Prehab Guys, joins Jimmy to break down how one of the most recognizable brands in PT actually got built — and the hard lessons learned along the way.
???? In this episode:
How Prehab Guys started (and nearly ended)Building content that scales while keeping your valuesWhy brand clarity beats being “every PT for every patient”How to niche down without feeling limitedCraig’s endurance mindset and what PTs can learn from Ironman training???? Resources & Links
Craig Lindell: @theprehabguysWebsite: https://theprehabguys.comClinic Owners: USPhPartnership.comEMR Upgrade: empoweremr.comCEU/Residenc... Duration: 00:50:15Choose Your Hard: The Mindset Shift Every PT Clinic Needs
Jan 06, 2026???? In this episode of PT Pintcast, Jimmy McKay sits down with Tony Maritato for a no-BS breakdown of what’s broken in physical therapy — from EMR burnout and Medicare cuts to flexible scheduling, patient engagement, and why PT clinics should think more like golf courses.
This conversation is a must-watch for:
✅ Physical therapists
✅ Clinic owners
✅ Healthcare entrepreneurs
✅ Anyone ready to “choose their hard” and rethink how we deliver value in 2026.
Whether you're tired of CPT code chaos or just want a better way to ru...
Duration: 01:04:39Clinic Marketing in 2026: What Works, What’s Dead, and What to Start Doing Now
Jan 06, 2026Welcome to the new weekly series Marketing Doesn’t Work! — where marketing myths go to die and healthcare strategies get real. In this kickoff episode, host Jimmy McKay sits down with marketing pro Andrea Cheney to answer the question on every clinic owner’s mind:
What should we start, stop, and continue in 2026?You’ll hear:
???? Why newsletters are usually garbage (and how to fix them)???? Planning your year: proactive vs. reactive❌ The death of Canva-text testimonial dumps✅ The real ROI of Facebook ads for workshops???? “Keep It or Dump It” speed round: clinic blogs, email blasts, exercise... Duration: 00:54:53Tuition, Burnout, and Board Failures: Inside the DPT Crisis
Jan 05, 2026Dr. Steve Karas — PT, educator, researcher, and data-driven advocate for change in DPT education.
In this episode:
Why tuition has skyrocketed — but outcomes haven’tThe quiet epidemic of PT school dropoutsHow pass rate declines may signal deeper systemic cracksAre hybrid programs innovating… or racing to the bottom?What faculty, admissions teams, and CAPTE need to re-evaluate nowSteve’s message is clear:
Stop setting students up to survive school. Start setting them up to succeed in life.
Sponsor Shoutouts
????️ Pre-Roll: U.S. Physical Th... Duration: 00:40:01The Stretch Lab Mirror Test: Are We Any Better?
Jan 04, 2026This solo episode digs into a simple but uncomfortable question:
If you criticize other healthcare providers for misleading claims…Have you checked your own website lately?Jimmy breaks down the full “claim spectrum” from safe to dangerous, outlines why PTs often imply more than they say, and gives you 7 practical questions to audit your own messaging.
It’s not about lying.
It’s about expectations.
And the fact that marketing preloads belief before a patient even walks through the door.
???? Show Resources:
Free download: 7-Question Website Audit Checklist (coming soo... Duration: 00:07:15The $10,000 Evaluation: Why PTs Need to Think Bigger
Jan 01, 2026Episode Summary: In this episode, Jimmy is joined by Tony Maritato and Dave Kittle to talk about how physical therapists can rethink pricing, marketing, and content creation. From charging what you’re worth to repackaging accountability, they break down tactical strategies clinic owners can use right now.
What You’ll Learn:
How to leverage content and podcasting like a proWhy "selling sessions" is outdated (and what to do instead)What PTs can learn from influencers, MRI clinics, and barbershopsHow to avoid the insurance trap and build premium offeringsGuest Links...
Duration: 00:56:43Why PT Keeps Talking — But Nothing Changes
Dec 29, 2025Physical therapy doesn’t lack ideas — it lacks follow-through.
In this episode, Jimmy McKay and Rebekah Griffith unpack why PT conferences, committees, and leadership spaces often feel repetitive and disconnected from real-world change. They explore how clearer communication, intentional content, and defined success metrics could radically improve engagement across the profession.
Topics Covered
Why habits beat motivationThe danger of “safe rooms” where nothing leaves the roomWhy you are the profession — not “they”How chapters and sections could engage members year-roundWhy studying success beats obsessing over failure???? Sponsors
EMPOWER EMR... Duration: 01:01:54Why You’re Overpaying to Get Underpaid in PT
Dec 23, 2025Are you stepping over dollars to pick up dimes? Jimmy and Tony get real about the trap so many physical therapists fall into — chasing insurance reimbursement while leaving more profitable (and sustainable) opportunities on the table.
???? What You'll Learn:
Why traditional reimbursement is broken — and what to do insteadHow to use social media and media monetization to scale beyond the tableThe mindset shift from practitioner to content-powered business ownerReal talk about fair pay, "quality care," and licensing fearsWhy some PTs still push back against innovation????️ This episode is fire for:<...
Duration: 01:02:51AI Literacy, Hybrid Care & the Future of PT
Dec 23, 2025Dr. Hoda Salsabili — founder of HemScap, creator of Pivotal PT, and professor focused on integrating AI into physical therapy education.
In this episode:
What AI literacy actually means for PTs and studentsHow Hoda built a clinical-grade AI platform for remote monitoring and documentationWhere AI fits into simulation-based education and hybrid careWhy she believes AI will never replace PTs — but it will eliminate low-value careGuest Links:
HemScap: https://hemscap.comEmail: hsalsabili@hemscap.inc.comSponsor Shoutouts:
????️ Pre-Roll: US Physical Therapy — Learn how to grow wit... Duration: 00:26:55Why Your PT Marketing Isn’t Working (And What to Fix)
Dec 22, 2025In this episode, Jimmy talks with fractional healthcare marketing strategist Andrea Tager about why most physical therapy and healthcare content completely misses its mark. You’ll learn how to craft messaging that resonates with the right person (hint: it’s often not the patient), why demographics don’t work in isolation, and what to do when your clinic’s “reach” isn’t converting to results.
Topics Covered:
Why visibility ≠ successThe danger of targeting “everyone”How to develop clear psychographic profilesCreating emotionally relevant content in healthcareExamples of content that converts (and doesn’t)Guest: And...
Duration: 01:03:47Clinic Ownership Without Starting from Scratch: Matt Fain's First 90 Days
Dec 22, 2025In This Episode:
Matt's path from employee to clinic ownerCreating cash-pay offers without alienating insurance patientsUsing school outreach and combines to drive youth athlete businessHow a “third place” clinic model beats traditional marketingBuilding a team your community trusts — and clinicians want to joinThe mindset (and coaching) that made ownership feel possibleSponsored By:
???? Pre-Roll: U.S. Physical Therapy – Practice partnerships for forward-thinking PTs???? Mid-Roll: Empower EMR – Streamlined documentation that just works???? Pre-Parting Shot: Brooks IHL – World-class clinical education + mentorshipThe PT Funnel Is Broken: Why Patients Don’t Start
Dec 19, 2025Clinic owners and physical therapists — this one’s a wake-up call. Jimmy dives into why 76% of referrals never start PT care and how friction at every stage of the funnel — forms, phone tag, poor UX — drives patients away. You’ll also hear how concierge PT is changing expectations, why Netflix would never make you fax, and the real fixes every clinic can implement to stop the bleeding.
What You’ll Learn:
Where patients are dropping off — and whyWhy your intake form is probably working against youHow self-referral is flipping traditional marketingConcierge PT pricing and perception... Duration: 01:04:15Danny Matta: The One KPI That Predicts Your Clinic’s Future
Dec 18, 2025Why are PTs so bad at keeping patients long-term? And why do most clinic owners burn out before they break through? Dr. Danny Matta returns to the show with real talk for rehab entrepreneurs who want more than just insurance-based care.
In this no-fluff conversation, Danny breaks down:
The #1 KPI every clinic owner should obsess overWhy most PTs sabotage evaluations without realizing itHow to shift from reactive rehab to proactive, lifestyle-based careHis honest story of scaling too fast — and almost losing it allThe power of asking patients what they really want nextThe Revenue Model PT Clinics Are Missing: Live Selling + Trust
Dec 17, 2025Live selling. Retail revenue. Trust-based care delivery. In this episode of PT Breakfast Club, Jimmy, Dave, and Tony explain how PTs can tap into rising demand for elder care and retail-style revenue streams. Learn how to position your clinic as a trusted resource—not just for therapy, but for products, caregivers, and lifestyle support.
What You’ll Learn
How to generate $5K in 3 days using value-stacked offersWhy PT clinics should sell like optometrists and bike shopsThe “unlicensed companion” model that’s disrupting elder careDrop-shipping and affiliate sales: passive income from trustHow to create real value... Duration: 01:02:07Marketing Doesn’t Work — Unless You Do THIS!
Dec 16, 2025Episode Title: Marketing Doesn’t Work! (Until You Understand the Customer Journey)
Series: PT Pintcast
Guest: Andrea Tager, Fractional Marketing Leader | LinkedIn: linkedin.com/in/andreatagercheney
Host: Jimmy McKay | ptpintcast.com
What You’ll Learn:
Why marketing fails when it doesn’t match real buyer behaviorThe problem with “patchwork” brandingWhy Apple’s marketing works and yours doesn’t (yet)How to fix mushy positioning statementsThe power of speaking directly to your ideal audienceWhy motion ≠ progress[00:00:00] Why “Marketing Doesn’t Work” (and who this is for)
[00:04:1...
Duration: 00:59:46How a Radio DJ Became the Voice of Physical Therapy
Dec 15, 2025???? Throwback episode! This conversation with Jimmy McKay, PT, DPT was originally recorded in 2022, and we’re bringing it back as part of our 10-year anniversary celebration of the Everything PT Podcast.
In this classic interview, Jimmy — the creator and host of PT Pintcast — takes us behind the scenes of his unique path from radio DJ to physical therapist, and how he used communication, content, and a pint of beer to create one of the most influential brands in physical therapy.
???? What you’ll learn:
How Jimmy transitioned from rock rad... Duration: 00:58:08Booked Solid, Broke Anyway: Why Your PT Clinic Needs Leverage
Dec 11, 2025In this episode of PT Breakfast Club, the team gets into the weeds of modern clinic operations — from pricing dilemmas and payer limitations to creative ways to scale without hiring. Topics range from Medicare regulations and concierge models to hilarious but real tactics like dry needling for dogs and influencer-style job posts.
Topics include:
The truth behind “booked but broke” clinicsGrowing revenue with leverage (not headcount)What PTs need to understand about their contract with insuranceHow to ethically add premium services in a Medicare modelMemberships, marketing hacks, and maximizing each patient hourParody, content creati... Duration: 01:02:04Treating the Complex, the Undiagnosed, and the Misunderstood in PT
Dec 11, 2025Pelvic health physical therapist Faith Stokes brings the ???? in this candid conversation on treating the misunderstood — from Hard Flaccid Syndrome to trauma-informed care. She shares her unique journey from reptile medicine to healthcare, her CSM 2025 talk, and how she handles the hard cases with heart and humility.
In this episode:
Her journey from snake handler to pelvic health PTWhat PTs need to understand about Hard Flaccid SyndromeWhy mentorship isn’t always formalClinical reasoning when you don’t have all the answersUsing compassion when the textbooks failHow to grow as a communicator, even when you mi... Duration: 00:45:57Treating Parkinson’s Without a Cert: What Every Outpatient PT Needs to Know
Dec 10, 2025Guest: Phil McKelvy, DPT
Topics: Parkinson’s care without neuro certs, RTM implementation, digital health, and balancing clinical work with creative PT projects.
What you’ll learn:
Why intensity matters more than certifications in Parkinson’s careFree tools to treat movement disorders without overwhelming your practiceThe truth about RTM: what it is, how to do it, and why it’s here to stayHow to think differently about burnout, energy, and filling your cup in PTWhy APTA isn’t just about CEUs — it’s about connectionResources Mentioned:
Rogue Physical Therapy YouTubePower for Parkinson’sMat... Duration: 00:28:33How to Make Physical Therapy Irresistible Again
Dec 09, 2025This episode dives into the collision of physical therapy, content strategy, and the booming wellness economy. Jimmy and Dave discuss:
???? Resources Mentioned:
Dave Kittle’s PracticeMcKinsey Future of Wellness ReportPT Pintcast YouTube Channel???? Subscribe, share, and leave...
Duration: 01:06:21Hiring PTs With Heart: Why Storytelling Beats Job Boards
Dec 05, 2025What if you never had to "recruit" again? In this episode of PT Pintcast, Will Humphreys shares how physical therapy clinic owners can build teams through connection, vision, and emotion — not just job postings. You’ll learn how to write job ads that feel like love letters, how to use intentional friction to filter out bad fits, and why creating safety is your most powerful leadership tool.
About the Guest:
Will Humphreys is a PT, entrepreneur, author, and founder of Freedom Through Profits, where he helps practice owners grow profitable businesses they love...
Duration: 01:06:33CordiCluck™ & the CEU Combine: Why PT Orgs Should Think Like Red Bull
Dec 04, 2025Today’s PT Breakfast Club serves up fake ads and real strategy.
From a podcast started with $80 and a mic in a PT school bedroom — we now outrank million-dollar marketing departments. Why? Consistency. Vision. Showing up.
In this episode:
???? How to rethink continuing ed as a Combine model???? Why your CEU program should just partner with MedBridge???? Red Bull isn’t an energy drink brand — and neither are you???? The McDonald's SMS review tactic that clinics should steal???? Fake ads with real lessons — CordyCluck™ & CPTGPT™This one hits hard, get...
Duration: 01:01:32Return on Impact: Why PTs Need to Think Bigger
Dec 04, 2025This episode goes deep with Logan from Blue Rose Physical Therapy and Blue Rose Running on why ROI should stand for Return on Impact, not investment.
We break down the truth about running injuries, the psychology behind pain, and why trust is the #1 clinical skill PT school barely teaches.
Plus — our segment “Run It or Rethink It,” where we tackle stretching, shoe mileage, gait analysis, and more.
Duration: 00:31:32The Free MBA for Physical Therapists
Dec 03, 2025PTs talk about business education like it’s Bigfoot — everyone says it exists, nobody has actually seen it. So Jimmy McKay and David Fathalikhani decided to stop waiting for someone else to build it.
In this episode, they break down the creation of the first crowd-sourced, free MBA-style curriculum for physical therapists, launching January 1, 2026.
You’ll hear:
How one LinkedIn post attracted dozens of volunteer instructorsWhy PTs struggle with business (fear, uncertainty, no roadmap)How the year-long curriculum is structured (monthly themes + weekly micro-lessons)Why finance, operations, leadership, cultur... Duration: 00:33:26How Physical Therapists Are Monetizing Credibility Without Selling Out
Dec 02, 2025Jimmy, Tony, and Dave dive into the real business of being a creator in healthcare. From product video rates to licensing fees, unfiltered insight flows in this wide-ranging conversation built to empower clinicians to price fairly, think like entrepreneurs, and show up with confidence.
???? Topics Covered:
How Tony Maritato monetizes product videos ethicallyPricing structures: "good, fast, cheap — pick two"The psychology of perceived value in clinical and content workLive selling, platform reach, and licensing rightsBuilding systems to automate brand outreach repliesWhy PTs are primed to succeed in the creator economyReal examples from their ow... Duration: 01:00:05Healthcare Shouldn’t Be Boring: A Tangent with The ED DPT
Dec 02, 2025This was supposed to be PT Book Club.
Instead, Jimmy and The ED DPT rebuilt healthcare from scratch.
In this episode:
Why adult hospitals feel terribleWhy kids’ hospitals feel amazingHow Man Cave Health gets thousands of men screenedThe power of designing for humans, not checklistsWhy PT events need new names (no more “conclaves”)The case for Mega TicketsCommunicating your value without feeling grossOne of the best tangent episodes we’ve ever had.
????️ Guest: Rebekah Griffith, The ED DPT
https://theeddpt.com/
Duration: 00:56:29Messaging, Wellness & PT’s Trillion-Dollar Opportunity
Dec 01, 2025The “Best Fake PT on LinkedIn” is back.
Hunter McWhorter joins us to talk messaging, longevity, branding, wellness, collaboration, and why PTs are standing in front of a trillion-dollar wave without a surfboard.
You’ll hear:
• Why gyms are quietly eating PT’s lunch
• What Farmer’s Dog can teach PTs about messaging
• Why clear communication = survival in 2026
• Why PT desperately needs more outsiders
• Supplements, stigma & hot takes
• Collaboration > competition
Plus:
Sponsor shoutouts from Brooks IHL (Resid...
Duration: 00:22:53What 15 Trips Taught Me About Global Health
Nov 26, 2025Guest: Jason Craig
Organization: Global Community Health Volunteers
Jason shares his 15-year journey running interdisciplinary global health trips for physical therapy, pre-med, and nursing students. From the first trip to Costa Rica shot on a camcorder, to this year's 26-student PT cohort in Guatemala, this episode is about impact, storytelling, and what it really means to serve communities abroad — and why students (and donors) keep coming back.
Topics Covered:
The birth of Global Community Health VolunteersHow service trips are structured and fundedAdvice for students who want to... Duration: 00:43:46PT’s Existential Crisis: What Now?
Nov 25, 2025Episode Summary:
The physical therapy profession is facing a perfect storm: DOE loan limitations, rising automation, and an identity vacuum. In this episode, Jimmy McKay and guests pull no punches, calling out broken models and offering an inspired, action-oriented vision for creators, clinicians, and associations alike.
Whether you’re running a clinic, building a brand, or looking for more meaning — this is your reminder: you are not just a biller. You are a builder.
Takeaways:
Loan caps ≠ death sentence. They might be the wakeup... Duration: 00:59:15The PT’s Financial Playbook: Protect Your Income, Time & Future
Nov 22, 2025If you’ve ever wondered whether you’re making the right financial moves as a clinician, this episode is your playbook.
Will Butler, PT turned financial advisor, breaks down the real-world money lessons every therapist wishes they learned in school—from disability insurance to income protection to keeping more of the money you work hard to earn.
Will’s mission is simple: help clinicians build financial confidence so they can build better careers and better lives.
In this episode, we cover:
How football shaped W... Duration: 01:04:43Useful > Difficult: Building a PT Brand That Actually Connects
Nov 21, 2025Guest:
Tony Maritato – PT, creator, educator, and YouTube host of Learn Medicare Billing
In This Episode:
Tony and Jimmy break down the real reasons PT content flops (and how to fix it).Why creating content that’s useful always wins over “content that’s hard to make.”How one YouTube video brought in 11,000 views without paid promotion.Why PT student loans might need to be capped — and what that means for the profession.The “Three Doors” strategy to turn strangers into patients, students, and superfans.Links & Resou...
Duration: 00:57:32What’s a PT Worth? Value, Cost, and Why Most Get It Wrong
Nov 19, 2025Today’s episode digs into a huge question for PTs and healthcare entrepreneurs: What’s your value compared to the alternatives? Whether it’s AI tools, YouTube videos, massage, or urgent care — patients are making decisions before they ever call you. Jimmy McKay is joined by PT powerhouses Tony Maritato and Dave Kittle for an honest, funny, and practical conversation about branding, pricing, value, and launching your business without overthinking.
Featured Guests:
???? Tony Maritato — Learn more on his YouTube: Learn Medicare Billing???? Dave Kittle — Watch his show: The Dave Kittle Show???? Host: Jimmy McKay — Link... Duration: 00:59:28Live from PPS? Why Prompt's Move Signals the Future of PT Media
Nov 13, 2025This week from the PT Breakfast Club, the crew breaks down what Prompt got right at PPS — and what the rest of the profession is still missing. From live streaming to message clarity, slippery UX, and how fuzzy slippers prove your EMR needs a rebuild.
Plus, why AI is already reshaping SEO and why PTs need to lean into being experts — not just practitioners.
Takeaways:
Why emotion beats credentials in PT marketing (and how to use both)What Kelly Clarkson’s fuzzy slipper segment teaches us about frictionless UXHow... Duration: 01:02:26The Content Director You Didn’t Know You Needed!
Nov 11, 2025In this episode, the guys tackle the business side of physical therapy — what it really takes to build a content machine, how to handle patient pushback, and what role strategy plays in both marketing and patient communication. Plus, a real-world breakdown of a $350 cancellation fee situation that spirals into a full-on legal threat.
Topics Covered:
The “Ignite Lab” launch: what it is, who it’s forHow to price premium content services for PT orgsWhen to say no to low-leverage clientsShould your practice have a no-show fee?How to handle Google/Yelp threats without losing s... Duration: 00:59:57Finding Your Voice: Leadership, Mentorship & the Power of Community with LAMP
Nov 10, 2025Susan Lukens speaks with Katie about LAMP Leadership and the APTA's Academy of Leadership and Innovation.
You can learn more about this topics HERE:
https://www.aptaali.org/page/LAMPCertificatePrograms
https://www.aptaali.org/
Duration: 00:50:57The GLP-1 Opportunity: PT Marketing That Actually Converts
Nov 07, 2025Episode Title: The GLP-1 Opportunity: PT Marketing That Actually Converts
Guests:
????️ Dave Kittle
????️ Tony Maritato
Topics Covered:
How GLP-1 meds are changing how patients think about healthcareWhy some PTs win on social and others fade outThe “voice vs. volume” debate in healthcare contentCash-pay psychology and the importance of pricing for commitmentUsing ChatGPT and copywriting tactics from Ogilvy & HermoziRaise Your Rates or Close Your Doors!
Nov 06, 2025In this episode, we challenge the norms of physical therapy pricing, care delivery, and content creation. From charging what you're worth to turning every session into a piece of content, this is a masterclass in business for healthcare providers. If you’ve ever struggled with raising your rates, justifying your value, or leveraging media — this one is for you.
We dig into:
???? The real reason you’re underpaid (hint: it’s not insurance)???? How to legally record patient sessions and monetize them long-term???? The psychology of pricing (and why 20% is too low to matter... Duration: 01:00:27David Fathalikhani: Live at APTA's Future of Rehab Therapy Summit
Nov 05, 2025Jimmy McKay and Katie Sutton speak with David Fathalikhani, live from APTA's Future of Rehab Therapy Summit.
Duration: 00:37:33From Organic Wins to Paid Ads: Real Talk on PT Marketing That Converts
Oct 31, 2025Physical therapists: tired of “spray and pray” marketing? In this episode, we break down real-world, trackable strategies for local clinic marketing — including a $3/day Facebook ad campaign that generated 3 million views and real patient leads. No fluff, no boosting — just data-backed, practical tips you can implement today.
???? Whether you're a clinic owner or a solo PT, this episode will help you understand:
How to transition from organic to paid content without losing your voiceWhat actually matters in local Facebook ads (hint: not fancy graphics)How to measure ad performance without expensive toolsWhy authenticity always wins in health c... Duration: 00:55:006 PT Side Hustles That’ll Make You Money in 2026
Oct 30, 2025PTs — ready to make more money without burning out in the clinic?
In this week’s “Six Pack” episode, Jimmy and Tony drop the 6 best side hustles for physical therapists in 2026.
They break down what each hustle is, how to start it, how much it costs, and how much you can actually make:
???? Teleconsulting + RTM (recurring online revenue)???? Corporate Mobility Partnerships (B2B contracts)????️♂️ Local Performance Pop-Ups (fun, profitable community events)⚡ Performance Coaching for High Performers (monthly retainers)Whether you’re side-hustling for freedom or future-proofing your career, this episode gives you actionable...
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Duration: 01:01:26Russ Burns: Live at APTA's Future of Rehab Therapy Summit
Oct 22, 2025Russ Burns: Live at APTA's Future of Rehab Therapy Summit
Duration: 00:21:39Sanaz Holcomb and Shannon Simpson: Live at APTA's Future of Rehab Therapy Summit
Oct 22, 2025Sanaz Holcomb and Shannon Simpson: Live at APTA's Future of Rehab Therapy Summit
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Duration: 00:59:48Angela Diaz: Live at APTA's Future of Rehab Therapy Summit
Oct 15, 2025Angela Diaz: Live at APTA's Future of Rehab Therapy Summit
Duration: 00:32:05Steal This Strategy - The Athletic Club
Oct 10, 2025Steal This Strategy - The Athletic Club
Duration: 00:40:57PT Breakfast Club 10/7
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Duration: 00:59:50Tracy Gannon: Live at APTA's Future of Rehab Therapy Summit
Oct 06, 2025Tracy Gannon: Live at APTA's Future of Rehab Therapy Summit
Duration: 00:18:37Is it ILLEGAL for DNPs to call themselves Doctors?
Oct 03, 2025Is it ILLEGAL for DNPs to call themselves Doctors?
Duration: 00:56:06Ben Cooksey: Live at APTA's Future of Rehab Therapy Summit
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Duration: 00:16:14How to Build a Cash-Based PT Clinic You Can Actually Sell
Sep 25, 2025How to Build a Cash-Based PT Clinic You Can Actually Sell
Dave Kittle and Tony Maritato (with Jimmy in transit) go deep on what really makes a physical therapy practice valuable—and sellable—without chaining the owner to a treatment table. They break down the core systems (SOPs, hiring pipelines, retention), whether paid ads beat organic, and the ethics of charging more for high-friction patients (“personality tax”). They also touch on selling white-label supplements, liability concerns, and what to do when online reviews go off the rails.
You’ll learn:
W... Duration: 00:57:19Dan Staats and David Restiano: Live at APTA's Future of Rehab Therapy Summit
Sep 24, 2025Dan Staats and David Restiano: Live at APTA's Future of Rehab Therapy Summit
Duration: 00:25:02Daniel Hague: Live at APTA's Future of Rehab Therapy Summit
Sep 22, 2025Daniel Hauge: Live at APTA's Future of Rehab Therapy Summit
Duration: 00:18:22PT Breakfast Club 9/18
Sep 22, 2025PT Breakfast Club 9/18
Duration: 01:02:45PT Breakfast Club 9/16
Sep 18, 2025PT Breakfast Club 9/16
Duration: 01:03:56Alex Bendersky: Live at APTA's Future of Rehab Therapy Summit
Sep 17, 2025Alex Bendersky: Live at APTA's Future of Rehab Therapy Summit
Duration: 00:25:54Odell Miller: Live at APTA's Future of Rehab Therapy Summit
Sep 16, 2025Odell Miller: Live at APTA's Future of Rehab Therapy Summit
Duration: 00:15:45Chris Carlin: Live at APTA's Future of Rehab Therapy Summit
Sep 13, 2025Chris Carlin: Live at APTA's Future of Rehab Therapy Summit
Duration: 00:13:12Skye Donovan: Live at APTA's Future of Rehab Therapy Summit
Sep 08, 2025Skye Donovan: Live at APTA's Future of Rehab Therapy Summit
Duration: 00:23:26PT Breakfast Club - Behavior Change 101
Sep 04, 2025PT Breakfast Club - Behavior Change 101
Duration: 01:00:00PT is ACTUALLY Behavior Change!
Sep 02, 2025PT is ACTUALLY Behavior Change!
Duration: 01:00:20Cracker Barrel Logo Fall out - PT Breakfast Club 8/26
Aug 26, 2025Cracker Barrel Logo Fall out - PT Breakfast Club 8/26
Duration: 00:58:17Turning Failure into Flowers - PT Breakfast Club 8/21
Aug 21, 2025Turning Failure into Flowers - PT Breakfast Club 8/21
Duration: 00:58:15PT Breakfast Club 8/7
Aug 08, 2025PT Breakfast Club 8/7
Duration: 00:58:47PT Breakfast Club 8/5
Aug 06, 2025PT Breakfast Club 8/5
Duration: 01:03:50What if a Marketing Company Designed an EMR?
Aug 01, 2025What if a Marketing Company Designed an EMR?
Duration: 00:56:43Clinician to CEO: The Mindset Shift Every Practice Owner Needs
Jul 31, 2025Most physical therapists open a clinic to help more people — and end up buried in 60+ hour weeks, overwhelmed, and stuck in the treatment room. In this episode, business coach Steven Allred shares exactly how to make the shift from clinician to true CEO — without sacrificing your passion for care.
We dig into:
The biggest mindset shift PT owners need to scaleWhy your business isn’t stuck — you areWhat “working on the business” actually meansHow to lead a team and stop being the bottleneckReal lessons from corporate boardrooms that apply to your clinicThe power of data-informed decisions (without losi... Duration: 00:17:46Why Metacognition Might Be the Most Underrated PT Skill | Kyle on Soft Skills, Mentorship & Leadership
Jul 28, 2025Most PTs focus on protocols, techniques, and outcomes—but what if the biggest differentiator in clinical success is how you think about your thinking?
In this episode, Kyle shares his journey from treating patients internationally to mentoring new grads and running multi-clinic practices. He unpacks how metacognition, communication, and leadership can transform both patient outcomes and professional growth.
How to Protect Your PT Clinic from Risk, Lawsuits, and HIPAA Nightmares
Jul 24, 2025As a physical therapist, your focus is helping patients — but what about protecting your business? In this episode, we sit down with Michael Uzar, founder of Rehab Risk Consulting, who helps rehab clinics reduce legal, financial, and reputational risk.
Mike shares his unique journey from PTA to DPT to risk management pro, and reveals the most common mistakes clinics make that could lead to lawsuits, HIPAA violations, or costly data breaches. If you own or work in a PT clinic, this is essential listening.
In this episode, we cover:
From Clinic Shutdown to Capitol Testimony: How Two Montana PTs Took on Legislation
Jul 22, 2025What happens when two rural physical therapists in Montana are forced to shut down their clinics during COVID? For Emily Herndon and Samantha Schmidt, it was the beginning of something much bigger—a journey into legislative advocacy that would change physical therapy in their state.
In this episode, they share how a telehealth billing loophole, a lawyer husband, and sheer necessity propelled them into leadership roles within the APTA. From drafting legal opinions to fighting for Medicaid reimbursement above Medicare rates, this conversation is packed with insight, strategy, and inspiration for any PT ready to make change.
... Duration: 00:41:40The Process Whisperer: Turning Cancellations Into Cash Flow
Jul 17, 2025Guest: Josh (Operations Consultant & PT Process Strategist)
Duration: 00:39:09
Get Paid for What You're Already Doing: Griffin Shimkus on Simplifying RTM
Jul 14, 2025In this episode of PT Pintcast, we sit down with Griffin Shimkus, co-founder of RelayRTM, to explore the future of RTM (Remote Therapeutic Monitoring) and why your clinic should be paying attention now.
Griffin shares how his background in home health led to creating a solution that helps clinics capture revenue they’re currently missing — without new apps, new tech, or upfront costs.
We cover:
The Hidden Costs of Bad Hiring in Healthcare
Jul 10, 2025In this episode, we sit down with Christian, a top-tier healthcare recruiter and the mind behind one of the largest LinkedIn communities for rehab professionals (170K+ members). Christian pulls back the curtain on what really drives hiring success for physical therapy clinics — and what’s quietly sabotaging it.
If you're a PT clinic owner, healthcare manager, or even an overwhelmed therapist stuck doing HR between patients, this episode will change the way you look at recruiting forever.
Duration: 00:48:08Leading in the AI Era
Jul 09, 2025What does it really mean to be a leader in today’s complex healthcare world? In this conversation, Jimmy McKay sits down with two long-time friends and leadership pros — JJ and Lucas — to challenge outdated leadership myths and offer a roadmap for leading with empathy, clarity, and impact.
Whether you're a clinic owner, healthcare manager, or a PT looking to step into more responsibility, this episode breaks down the shift from old-school top-down authority to human-centered leadership that actually works.
In this episode, we cover:
3 Guerrilla Marketing Moves Every Physical Therapist Should Steal
Jul 08, 2025Episode Highlights:
Referral Logic & Golden Tickets: Drop referral pads, skip plans-of-care—what really adds value.Client Intro Videos: Capture warm trust with short, unscripted therapist intros.AI Personalization: Automate video personalization to scale.Hyper‑Local Ads: Use geofencing and zip-code targeting like a Rockstar realtor.Reactive Marketing: Learn from Oreo’s “Dunk in the Dark” and Wendy’s Twitter swagger.Times Square Pop-up: We pitch the “Doctor Is In” live experiment—raw interviews, real people.Tools & Resources Mentioned:
Vistaprint (Golden Tickets)AI video creation toolsGeofencing ad platforms“Doctor Is In” pop-up blueprint (coming soon!)APTA Future of Rehab Therapy Summit: PREVIEW
Jul 07, 2025Katie Sutton and Jimmy McKay dive into the major shakeups coming in rehab therapy:
- The PT/PTA/OTA workforce shortage and why high schoolers are choosing other paths
- The power of *unpacking* a career before diving in
- 5–10% innovation boosts that actually stick—no panaceas
- Why PTAs and digital tools are set to shoulder more care (and business!) load
- The importance of leaning into *unsafe* zones first — “luck favors the bold”
Tune in from DC as we head to th...
Duration: 00:33:23From Cancer to Clinics: How Cynthia Built a PT Empire with Grit and Grace
Jul 03, 2025How do you build a thriving physical therapy business in the middle of Manhattan while surviving cancer—three times—and undergoing a lung transplant? You lean on grit, community, and the undeniable will to live, love, and lead.
Meet Cynthia, a force of nature in the PT world and beyond. In this powerful conversation, Cynthia shares:
Build a 7-Figure PT Network with Guerrilla Marketing Strategies
Jul 01, 2025Physical therapists: tired of relying on referrals that never come? Discover how concierge PT and podcast host Dave Kittle uses high-trust networking events to fuel cash-pay patient growth, referral partnerships, and collaborative opportunities — all without traditional ads.
Learn how to structure the perfect dinner event, avoid overdoing your outreach, and build lasting relationships with providers and businesses in your area.
Chapters:
00:00 - Intro: Why Relationship-First Marketing Wins
03:12 - Why Guerrilla Marketing is the New Standard
07:45 - Dinner Strategy 101: Who to Invite, What to Ask
15:22 - The “High Scho...
Duration: 01:03:42Why 50 Podcast Downloads Matter More Than You Think
Jun 30, 2025In this episode, Jimmy McKay sits down with podcasting legend Dave Jackson of School of Podcasting to answer a key question for healthcare providers and clinic owners: Is podcasting worth it if your show is small?
Dave shares insights from nearly 20 years of podcasting experience, including:
Why 50 downloads could outperform 5,000 YouTube viewsWhat makes a podcast “successful” beyond numbersThe case for audio-first content and short-form videoReal-world examples from niche creators (including chameleon breeders Duration: 00:50:35The Future of PT: Salaries, Burnout & AI with Heidi Jannenga
Jun 26, 2025Heidi Jannenga returns to PT Pintcast to break down the 10th annual State of Rehab Therapy Report. This year’s conversation covers the bright spots—like salary growth and the increased adoption of hybrid care—and the hard truths about burnout, job-hopping, and the pressure on clinic margins. Heidi also shares how AI is already reshaping clinical workflows and why hybrid care will likely become the new standard.
We also spotlight the work of the Rising Tide Foundation, which is helping bring more diverse students into the PT profession with scholarships, networking, and mentorship.
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Duration: 00:25:02Ditch Insurance, Build Freedom: Cash Practice Strategies That Work in 2025
Jun 24, 2025In this value-packed episode, host Jimmy McKay sits down with Aaron LeBauer, a leading voice in the cash-based physical therapy world, to bust myths, challenge industry assumptions, and unpack what actually works when building a profitable PT business today. They cover the evolution of PT opportunities post-pandemic, how to position your services in a shifting economy, pricing strategies, the reality of insurance limitations, and why creating genuine value always trumps traditional pathways.
Whether you’re a new grad or a seasoned PT, this episode will reshape the way you think about the future of ph...
Duration: 00:34:47From 2 to 162 Clinics: How Smart Marketing Scales Physical Therapy Practices
Jun 23, 2025In this episode, Kayla breaks down how JAG Physical Therapy scaled from 2 locations to over 160 — and the marketing strategy behind it.
We cover:
How Therapists Can Sell Without Feeling Icky
Jun 20, 2025Episode Highlights:
Referral Insights: Clinicians share why asking outright—or subtly—for referrals is crucial, and how patient follow-up (calls/emails) prompts results. Role-playing helps staff find comfortable scripts.Therapist Conviction: Healing effectiveness increases when clinicians genuinely believe in interventions—conviction influences patient decisions.GPT‑Generated Scripts: Leverage AI tools (like ChatGPT) using persuasive frameworks (Hormozi, Cialdini) to generate patient-friendly referral prompts.Product Sales & TikTok Shop: Therapists explore new income via affiliate marketing. Understanding affiliate structures (TikTok cut vs direct deals) and how “creator communities” amplify reach.Collective Strategy: Imagine a collaborative PT content network—sharing product/tech videos to grow... Duration: 01:00:54AI Scribes in PT: Time-Saving Tool?
Jun 19, 2025Aaron Bauer joins the show to unpack the evolution of AI scribes in physical therapy. He explains how ambient AI tools like Athelas AI Scribe are reducing documentation time, increasing note quality, and making patient care more efficient — all while staying HIPAA compliant. Whether you're tech-savvy or hesitant, Aaron breaks down how easy it is to implement AI into your workflow and the surprising benefits you might not expect.
Key Topics:
AI Scribes in PT: Time-Saving Tool or Legal Risk?
Jun 19, 2025Aaron Bauer joins the show to unpack the evolution of AI scribes in physical therapy. He explains how ambient AI tools like Athelas AI Scribe are reducing documentation time, increasing note quality, and making patient care more efficient — all while staying HIPAA compliant. Whether you're tech-savvy or hesitant, Aaron breaks down how easy it is to implement AI into your workflow and the surprising benefits you might not expect.
Key Topics:
How Sharing Patient Stories Can Transform Your PT Business
Jun 17, 2025What if a single Instagram post led to your next top referral partner? In this episode, Jimmy McKay is joined by Dave Kittle and Tony Maritato to break down the power of real patient content, community trust, and creating before you’re “ready.” You’ll hear how a free golden ticket visit turned into a viral story and why content is the gateway to opportunity — even if no one’s watching (yet). Plus, how AI is helping therapists reduce cognitive load and focus more on patient care.
Resources & Links:
Duration: 01:02:56Revolutionizing PT Clinics: Thrive Med's Path to Increased Profitability
Jun 16, 2025What if your clinic could generate an extra $10K–$20K per month—legally and sustainably—without seeing more patients or hiring more staff?
That’s the question today’s guest, Chad O from Thrive Med, is answering for physical therapists and clinic owners looking to break out of the hamster wheel of healthcare. The Thrive Med model helps outpatient rehab clinics integrate ultrasound-guided trigger point therapy, dry needling, and other medically billable services into their existing workflow—even in states like New York where PTs can’t perform them directly.
Duration: 00:28:23Robots, Rehab, and Rewriting Neuro Recovery with Joshua Breighner
Jun 14, 2025Joshua Breighner, owner of Walk in New York, joins the show to reveal how his neurorehab clinic in Midtown Manhattan is breaking down barriers in access to cutting-edge rehab technology. From robotic exoskeletons to sustainable market access strategies, Joshua explains how tech can drive evidence-based care—not just look impressive.
We dive into:
What neuroplasticity-first technology looks likeHow PTs can align tech adoption with hospital KPIsWhy underutilized tools are your best starting pointMaking robotic rehab accessible through insurancePreventing expensive tech from collecting dust post-purchaseThis episode is essential for PT...
Duration: 00:27:26Are PT Mills Bad? The Debate Nobody Wants to Have (But Needs To)
Jun 13, 2025In this no-holds-barred discussion, Jimmy McKay sits down with Tony Maritato and Dave Kittle to ask a question most PTs avoid: is operating like a “mill” really that bad? They break down the realities of modern reimbursement, how patients actually perceive care models, and what savvy clinic owners can do today to thrive — even in a crowded system.
Topics Covered:
Clinic scheduling & reimbursement challengesPerception vs. reality: What “mill” clinics get right (and wrong)The power of telehealth: Turning intake calls into evaluationsHow trust is built (or broken) before the first visitLeveraging Medicare’s current rules to innovate ser... Duration: 01:01:23Broadway Needs Better PT: Marissa Schaefer on Reconditioning and Recovery
Jun 12, 2025What does it take to keep Broadway performers injury-free and on stage? Marissa Schaefer, PT and founder of FlySpace in NYC, joins Jimmy to unpack the challenges of performer rehab and why most PT models aren’t built for this level of demand.
We talk about the “reactive” care systems that dominate the industry, the concept of reconditioning after injury, and how PTs can better serve high-performance artists.
Topics Covered:
A day in the life of a Broadway performerThe biggest gaps in performing arts healthcareHow PTs can become better... Duration: 00:29:58Is AI Coaching the Future of Physical Therapy?
Jun 11, 2025In this episode of PT Pintcast, Jimmy McKay talks with Dave Kittle and Tony Maritato about the cutting edge of physical therapy and healthcare delivery:
This Is How Physical Therapists Should REALLY Be Marketing in 2025
Jun 10, 2025In this episode, the PT Pintcast crew — Jimmy, Dave Kittle, and Tony Maritato — unpack the difference between what PTs do and what they sell. Spoiler: It’s not shockwave therapy. From leveraging emotional branding to avoiding compliance pitfalls, this is the episode every growth-minded clinic owner needs.
Topics Covered:
How De Beers built billion-dollar meaning — and what PTs can learn from itWhy “primary care PT” might be a branding trapHow clinics like Rehab 2 Perform show (not tell) their valueThe power of focusing your message to grow fasterA cautionary tale: $573,000 refunded due to a Medicare membership mistakeConnect wi...
Duration: 01:01:56Building Safer Rehab Tools—From Scratch
Jun 09, 2025From prototyping with elastic straps to running a multi-product health tech company, Shon Harker is redefining what it means to “build better rehab.”
In this episode, we explore how he creates safer treadmills, gait-retraining tools, and functional resistance systems — all grounded in real-world clinical needs. He breaks down how motorless treadmills reprogram movement, the power of walking in neuroplasticity, and why execution always beats ideas.
Guest: Shon Harker
CEO & Founder, Innovator of multiple rehab and training systems
Duration: 01:05:16
What can healthcare learn from LEGO?
Jun 06, 2025What can healthcare learn from LEGO?
Duration: 00:58:39Breaking Down Your Financial Playbook
Jun 05, 2025Original Airdate: Oct. 17, 2022
Will Butler is a physical therapist turned financial advisor on a mission to change healthcare by improving the lives of clinicians through financial education and planning.
Episode Takeaways
A story of football and financial planningTypes of disability insurance A financial instrument reviews for perspective and confidence Money matters to all adultsThree Questions
Who is someone the audience should follow to learn more about today’s topic? Instagram account - @disappointingaffirmations by Dave TarnowskiWhat is something the audien... Duration: 01:04:43