The Woodpreneur Podcast
By: Acres of Timber
Language: en
Categories: Business, Careers, Entrepreneurship, Marketing
We cover the business and marketing side of the woodworking, sawmill, tree service, furniture making, Urban Wood, and woodworking industry. If you're a woodworker, sawmill owner, or any other entrepreneur and/or business owner in the wood industry, you need to check out this podcast. Each week, we interview business owners, large-scale companies, entrepreneurs, makers, and designers while also offering marketing and business advice that will help you grow your business and increase your profits. Tune in every week! www.builldergrowth.io www.woodpreneurlife.com Join our free and private Facebook Group! https://www.facebook.com/groups/woodpreneurlife
Episodes
Allison DeFord, North American Forest Foundation
Jan 08, 2026Educating the next generation about forestry and sustainable wood practices is essential for the future of the industry, but misconceptions about trees and forest management continue to create barriers.
In this episode of the Woodpreneur Podcast, host Jennifer Alger sits down with Allison DeFord, Executive Director of the North American Forest Foundation, to explore the foundation's mission to educate young people about responsible forestry and dispel common myths surrounding the industry. Allison shares her personal journey into forestry after years of involvement through her husband's career and how that experience shaped her passion for forest education and...
Duration: 00:29:21Six Strategies for Your Best Year Yet: Jennifer Alger on Business Growth, Goal Setting, and Building Systems
Jan 01, 2026The new year is the perfect time to reflect on what's working in your business and what needs to change if you want to see better results.
In this episode of the Woodpreneur Podcast, host Jennifer Alger shares her approach to planning for 2026, focusing on personal growth and implementing strategic changes that lead to real business transformation. Drawing from her experience with Alger Coaching and running her own wood business, Jennifer reveals six key strategies that have helped her business thrive and can do the same for yours.
You'll hear practical advice on leveraging social...
Duration: 00:24:33Dallin Brooks, National Hardwood Lumber Association (NHLA)
Dec 25, 2025Standardization in the hardwood industry isn't just about measurements and grades. It's the foundation that enables fair trade, quality control, and growth across the entire wood supply chain.
In this episode of the Woodpreneur Podcast, host Jennifer Alger sits down with Dallin Brooks, Executive Director of the National Hardwood Lumber Association (NHLA), to explore the history, role, and future of this essential industry organization. Dallin shares how the NHLA was founded to create standards that ensure quality and uniformity in wood products, and why those standards remain crucial for advocacy, quality control, and the success of hardwood...
Duration: 00:37:19Robert Lennon, ThermalWood Canada
Dec 18, 2025Wood modification technology is changing the game for woodworkers, builders, and manufacturers who need materials that are more stable, durable, and environmentally friendly than traditional lumber.
In this episode of the Woodpreneur Podcast, host Jennifer Alger interviews Robert Lennon from ThermalWood Canada to explore the innovative world of thermal modification. Robert shares his unique journey from spending 33 years in the mining industry to becoming a leader in the wood business, focusing on a process that transforms wood at a molecular level to enhance its properties and performance.
You'll hear how thermal modification makes wood more...
Duration: 00:42:14Paul Hickman, Urban Ashes
Dec 11, 2025Urban trees don't have to become waste. With the right approach, they can be transformed into sustainable, high-quality wood products that reduce carbon footprints and strengthen local communities.
In this episode of the Woodpreneur Podcast, host Jennifer Alger sits down with Paul Hickman, founder of Urban Ashes, to explore the critical importance of urban wood utilization. Paul shares his fascinating journey from the scenic arts industry to creating sustainable products from urban wood, with a particular focus on ash trees affected by the devastating Emerald Ash Borer. His work demonstrates how trees that would otherwise end up...
Duration: 00:53:24Jennifer and Steve, Woodpreneur Podcast
Dec 04, 2025Small-scale wood producers across California are facing a challenge: how do you compete in a market dominated by larger operations while showcasing the unique value of locally sourced, sustainable wood?
In this episode of the Woodpreneur Podcast, host Jennifer Alger reconnects with Steve Larosiliere, founder of the Woodpreneur community, to discuss key insights and developments from the Forest Products Week conference. Steve shares his journey and the exciting collaborative efforts taking shape in the wood industry, with a special focus on the California Wood Supply Group, an initiative aimed at unifying small-scale wood producers under a common...
Duration: 00:23:17Dave Puncochar, Good Wood Nashville
Nov 27, 2025Frustration with an industry can be the spark that leads to building something better, especially when it's rooted in community, sustainability, and the stories behind every piece of wood.
In this episode of the Woodpreneur Podcast, host Jennifer Alger sits down with Dave Puncochar, founder of Good Wood Nashville, to explore his remarkable journey from pharmaceutical sales rep to urban wood producer. Dave shares the challenges and triumphs of launching his lumber business, driven by a desire to showcase the beauty and value of reclaimed and locally sourced wood that might otherwise go to waste.
...
Duration: 00:29:51Andrew Bragg, AncesTREE™
Nov 20, 2025What if you could track every piece of wood in your inventory from the moment it's cut to the day it's sold, all with a simple scan?
In this episode of the Woodpreneur Podcast, host Jennifer Alger sits down with Andrew Bragg to explore how QR code technology is revolutionizing inventory management in the wood industry. Andrew shares insights on AncesTREE™, an innovative system that allows woodworkers, sawmills, and lumber dealers to track the complete history and details of their wood products (from tree to marketplace) transforming how businesses manage inventory, engage customers, and boost sales.
...
Duration: 00:36:15Justin McMinds, Wood-Mizer Industrial
Nov 13, 2025Running a sawmill efficiently isn't just about having the right equipment. It's about optimizing every aspect of your operation, from layout to blade selection to seasonal maintenance.
In this episode of the Woodpreneur Podcast, host Jennifer Alger sits down with Justin McMinds from Wood-Mizer Industrial to explore the ins and outs of sawmill optimization. Justin shares his unique journey from operating his own sawmill business, WoodMinds, to working with Wood-Mizer in Blades and Industrial Equipment Sales, bringing a wealth of hands-on experience to help sawmill operators maximize efficiency and profitability.
You'll hear practical insights on...
Duration: 00:31:41Paul Shandel, Mendo Cabins
Nov 06, 2025Building a cabin from real wood isn't just about construction—it's about craftsmanship, storytelling, and creating spaces that connect people to nature.
In this episode of the Woodpreneur Podcast, host Jennifer Alger sits down with Paul Shandel of Mendo Cabins to explore the art and business of building custom redwood cabins. Paul shares what sets Mendo Cabins apart, from their commitment to using locally sourced redwood to their unique business model that offers everything from fully built custom cabins to DIY cabin kits for the hands-on builder.
You'll hear about the surprising realities of insulation in...
Duration: 00:40:32Bryan Alger, Business Consultant and Leadership Trainer
Oct 30, 2025Running a business isn't always smooth sailing, and sometimes the toughest challenges come from within your own team.
In this episode of the Woodpreneur Podcast, host Jennifer Alger sits down with Bryan Alger, Business Consultant and Leadership Trainer, for a candid conversation about the struggles many business owners face but rarely talk about openly. Together, they dive into the difficult world of staffing issues, employee conflicts, and the critical importance of hiring people who are not just talented, but truly aligned with your company's vision and values.
Jennifer and Bryan explore the realities of navigating...
Duration: 00:52:25Christy Covington, Tree to Table PDX
Oct 23, 2025When a Forest Service background meets a passion for salvaging urban trees, you get furniture that tells a story and a business built on sustainability, craftsmanship, and community.
In this episode of the Woodpreneur Podcast, host Jennifer Alger sits down with Christy Covington, founder of Tree to Table PDX, to explore her inspiring journey from conservation work to entrepreneurship. Christy shares how she transformed salvaged urban wood into heirloom-quality furniture, launched her woodworking business from her backyard, and turned the challenges of the COVID-19 pandemic into unexpected opportunities for growth.
You'll hear about the innovative...
Duration: 00:25:59Trevor Thayer, Worldwide Burl
Oct 16, 2025In this episode of the Woodpreneur Podcast, host Jennifer Alger speaks with Trevor Thayer from Worldwide Burl, a former contractor who transitioned into the world of woodworking, specifically focusing on burls.
Trevor shares his journey from contracting to woodworking during the pandemic, the challenges he faced in sourcing and milling wood, and the innovative techniques he employs in his business. He discusses the importance of social media in building his brand, the obstacles of hiring in the industry, and the significance of woodworking education for the younger generation.
The conversation highlights the personal touch in cu...
Duration: 00:26:35Colin Davis, Tahoe Slab Furniture
Oct 09, 2025In this episode of the Woodpreneur Podcast, host Jennifer Alger interviews Colin Davis of Tahoe Slab Furniture, an innovative woodworking business focused on salvaging waste wood to create beautiful products.
Colin shares his journey from a background in physics and engineering to the world of woodworking, emphasizing sustainability and energy efficiency challenges. The conversation explores the importance of networking, building customer relationships, and the unique challenges faced in the wood industry.
Colin also discusses his experiences in Europe, marketing strategies, and lessons learned from failures along the way, highlighting the excitement and challenges of entrepreneurial ve...
Duration: 00:39:10Kyle Jeske, Richardson Hardwoods
Oct 02, 2025In this episode of the Woodpreneur Podcast, host Jennifer Alger interviews Kyle Jeske, the sales and purchasing manager of Richardson Hardwoods.
They discuss Kyle's journey into the lumber industry, the unique business model of Richardson Hardwoods, and the challenges and opportunities facing the lumber sector today.
Kyle shares insights on the importance of sustainability, the legacy of Richardson Industries, and the need for new talent in the industry.
The conversation also touches on networking, industry conferences, and the economic challenges that impact sales.
Kyle emphasizes the value of education in promoting sust...
Duration: 00:37:53Patrick Chovan, Omega Lumber
Sep 29, 2025In this episode of the Woodpreneur podcast, host Jennifer Alger interviews Patrick Chovan from Omega Lumber.
They discuss the history and growth of Omega Lumber, the challenges and opportunities in the lumber industry, and the importance of sustainable forestry practices. Patrick shares insights into the company's operations, including their focus on industrial-grade lumber and the impact of tariffs on the export market.
The conversation also touches on the future of the industry and the role of smaller producers in filling gaps left by larger mills.
Takeaways
Omega Lumber is celebrating... Duration: 00:33:30Patrick Chovan, Omega Lumber
Sep 25, 2025In this episode of the Woodpreneur podcast, host Jennifer Alger interviews Patrick Chovan from Omega Lumber.
They discuss the history and growth of Omega Lumber, the challenges and opportunities in the lumber industry, and the importance of sustainable forestry practices. Patrick shares insights into the company's operations, including their focus on industrial-grade lumber and the impact of tariffs on the export market.
The conversation also touches on the future of the industry and the role of smaller producers in filling gaps left by larger mills.
Takeaways
Omega Lumber is celebrating... Duration: 00:33:30Alyssa Olson, Designers and Builders Podcast
Sep 18, 2025In this episode of the Woodpreneur Podcast, host Jennifer Alger speaks with Alyssa Olson, a landscape architect and furniture designer, about the importance of urban, salvaged, and reclaimed wood.
They discuss the challenges of getting these materials specified in projects, the significance of building relationships within the architecture, engineering, and construction (AEC) community, and the role of sustainability in material choices.
Alyssa shares her journey in the field, the need for standards and specifications for reclaimed wood, and the importance of trust in sourcing materials.
The conversation highlights the future of urb...
Duration: 00:26:54Clay Miller, Aurora Timberland
Sep 11, 2025In this episode, you'll meet Clay Miller, fifth-generation lumber professional and head of sales and purchasing at Aurora Timberland, the hardwood distribution brand of Alexandria Moulding.
Clay shares how he went from stacking lumber in his family's mill to struggling through his first months in sales—then finding success by selling authentically and building long-term relationships.
He opens up about the collapse of his family business after a fire, his path back into the industry, and what it takes to run a customer-obsessed distribution operation across time zones.
Clay also breaks down the st...
Duration: 00:38:15Anthony Saraceno, Real Antique Wood
Sep 04, 2025In this episode of the Woodpreneur Podcast, host Jennifer Alger interviews Anthony Saraceno, the operating partner at Real Antique Wood.
Anthony shares the journey of his family-owned business, which specializes in reclaimed wood products. He discusses the company's origins, the process of reclaiming and repurposing wood, and the importance of storytelling in their business.
Anthony also highlights the challenges and successes of running a small, tight-knit team and their plans for the future.
Top 5 Takeaways:
Family-Owned Business: Real Antique Wood is a family-operated business that has been thriving fo... Duration: 00:34:51Ken Breon, Lumber Capital Log Yard
Aug 28, 2025In this episode of the Woodpreneur Podcast, Jennifer Alger interviews Ken Breon from Lumber Capital Log Yard.
They discuss the journey of transforming a small family-run sawmill into a successful business, the dynamics of working as a family, the importance of technology and diversification in the lumber industry, and the impact of COVID-19 on their operations.
Ken shares insights on future growth strategies, the evolution of their YouTube channel, and offers valuable advice for aspiring entrepreneurs.
Key Takeaways
Family dynamics play a crucial role in business success, requiring clear communication an... Duration: 00:43:50Julie Stelman, AncesTREE
Aug 21, 2025In this episode of the Woodpreneur Podcast, Jennifer Alger interviews Julie Stelman, co-founder of AncesTREE, discussing her journey from a background in forestry and education to creating an innovative inventory management system for the wood industry.
They explore the challenges faced in building AncesTREE, the importance of understanding customer needs, and the revolutionary marketplace that allows multiple sawmills to sell their products efficiently.
Julie shares insights on overcoming personal and professional obstacles, the significance of the name AncesTREE, and offers advice for sawmill companies hesitant to adopt new technologies.
Takeaways
Ju... Duration: 00:23:25Jennifer & Steve, Woodpreneur Podcast
Aug 14, 2025In this episode of the Woodpreneur Podcast, Jennifer Alger and Steve Larosiliere discuss the transition of hosting duties, new ventures in the wood industry, and collaborative efforts to build a sustainable lumber ecosystem in Northern California.
They explore the challenges and solutions in creating a cooperative network that benefits both sawyers and designers, emphasizing the importance of collaboration over competition.
The conversation highlights the potential for a regional lumber brand and the excitement surrounding their new project.
Takeaways
The collaboration aims to create a regional lumber ecosystem in Northern California... Duration: 00:19:44Zachary Wicks, Wood by Wicks
Aug 07, 2025In this episode of the Woodpreneur Podcast, host Jennifer Alger sits down with Zachary Wicks of Wood by Wicks to explore his journey from salvaging cedar trees to becoming a full-time wood entrepreneur.
Discover how Zachary transitioned from remodeling homes to owning his own sawmill, and learn about his unique approach to sustainable forestry and custom milling.
Zachary shares insights into the challenges and rewards of the wood industry, emphasizing the importance of selective harvesting and the value of trees.
Tune in for an inspiring conversation about passion, perseverance, and the future of...
Duration: 00:30:42Clarke Stevenson, The Watershed Research and Training Center
Jul 31, 2025In this episode of the Woodpreneur Podcast, we delve into the inspiring work of The Watershed Research and Training Center, a beacon of community development and environmental stewardship.
Discover how this organization empowers local communities through innovative training programs and sustainable practices. From restoring natural habitats to fostering economic resilience, The Watershed Research and Training Center is at the forefront of creating a harmonious balance between people and nature.
Join us as we explore their impactful initiatives and the stories of transformation that are shaping a sustainable future, featuring insights from Clarke Stevenson.
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Duration: 00:33:31Rick Siewert, Wood From the Hood
Jul 24, 2025In this episode, host Jennifer Alger explores urban wood utilization with Rick Siewert from Wood From the Hood. Rick shares how his business started from a simple dare and grew into a successful enterprise focused on sustainability and innovation in woodworking.
The conversation covers industry challenges, the importance of standards and certification, networking within the urban wood community, and exciting future developments in the field.
Key Takeaways:
Urban wood utilization offers significant environmental benefits by repurposing trees that would otherwise become wasteBuilding standards and certification systems are essential for establishing credibility in... Duration: 00:25:07Kelly and Caleb Geer, Urban Tree Merchants
Jul 17, 2025In this episode of the Woodpreneur Podcast, host Jennifer Alger speaks with Caleb and Kelly Geer of Urban Tree Merchants about their journey in the urban wood industry.
They discuss their passion for utilizing local trees, the challenges of running a woodworking business, and the importance of community partnerships.
The conversation highlights innovative projects, marketing strategies, and the significance of sustainability in woodworking. The Geers share insights on their experiences, the value of collaboration, and their vision for the future of urban wood utilization.
Top 5 Takeaways
Urban Tree Merchants started... Duration: 00:35:32Todd Walker, NWH
Jul 10, 2025In this episode of the Woodpreneur Podcast, host Jennifer Alger speaks with Todd Walker, the director of marketing at NWH, who has been with the company for 38 years.
They discuss the evolution of the wood industry, particularly the commercialization of alder, changes in marketing strategies over the decades, and the importance of storytelling in connecting with consumers.
Todd shares insights on the challenges facing the wood industry, the value of quality products, and the role of women in the industry. The conversation emphasizes the need for education and communication to shift consumer perceptions and promote...
Duration: 00:32:40Matthew Arnold, KJP Select Hardwoods
Jul 03, 2025In this episode of the Woodpreneur Podcast, host Jennifer Alger interviews Matthew Arnold from KJP Select Hardwoods. They discuss Matthew's journey in the lumber industry, the evolution of e-commerce in woodworking, and the challenges of shipping and regulations.
Matthew shares insights on customer education, custom orders, and trends in the woodworking industry, including the shift away from live edge designs. The conversation also touches on the importance of marketing strategies and the unique stories that shape their business.
Top 5 Takeaways
Matthew Arnold is third generation in the lumber industry at KJP Select H... Duration: 00:38:51Kevin Scheimreif, Steel and Grain
Jun 26, 2025In this episode of the Woodpreneur Podcast, host Jennifer Alger interviews Kevin Scheimreif, the owner of Steel and Grain. Kevin shares his journey from woodworking as a child to establishing his own custom furniture business.
He discusses the challenges he faced in pricing, sourcing materials, and navigating the woodworking industry. Kevin emphasizes the importance of creativity in his work, particularly in combining wood and steel, and shares insights on marketing strategies and customer engagement.
The conversation also touches on current design trends in woodworking and the future of his business.
Key Takeaways<...
Duration: 00:30:08Ryan Moore, Urban Wood Company
Jun 19, 2025In this episode of the Woodpreneur Podcast, host Jennifer Alger interviews Ryan Moore from Urban Wood Company.
They discuss Ryan's journey into woodworking, the establishment of his business, and the unique challenges and successes he has faced.
The conversation covers the importance of sourcing and drying wood, the significance of team culture, and the impact of technology and trends in the woodworking industry. Ryan emphasizes collaboration over competition and shares insights on utilizing AI and other tools to enhance business operations.
Takeaways
Ryan's journey into woodworking began with a simple... Duration: 00:28:37Jay Peight, JointaWood
Jun 12, 2025In this episode of the Woodpreneur Podcast, host Jennifer Alger speaks with Jay Peight from JointaWood, who transitioned from farming to woodworking and eventually to manufacturing machines for the woodworking industry.
Jay shares his journey of engineering a flattening machine, the challenges he faced during the boom in the sawmill industry, and his insights on market trends for live edge slabs.
He discusses the importance of building a reliable brand, the innovations in his machinery, and the balance between work and personal passion. The conversation also touches on marketing strategies and the future of his b...
Duration: 00:27:52Cody McKee, Mountain Milling Co.
Jun 06, 2025In this episode of the Woodpreneur Podcast, host Jennifer Alger interviews Cody McKee of Mountain Milling Co. They discuss the company's evolution from a lawn care service to a sawmill operation specializing in Eastern Red Cedar. Cody shares insights into the challenges of running a family business, the operational bottlenecks they face, and the impact of market trends on their sales. The conversation highlights the unique properties of Eastern Red Cedar and its growing popularity in various applications, as well as the dynamics of working with family in a business setting.
Cody McKee discusses the unique properties...
Duration: 00:33:54Rodney Jacobs, Unique Woods of the Northwest
May 29, 2025In this episode of the Woodpreneur Podcast, host Jennifer Alger speaks with Rodney Jacobs from Unique Woods of the Northwest about the restoration of big trees in the Pacific Northwest and the collaborative efforts with the Coquille Tribe.
They discuss the ecological benefits of restoring these trees, the process of sawmilling, and the importance of creating local jobs and skills development. Rodney emphasizes the need for sustainable practices and the long-term vision required for forest restoration, highlighting the legacy that can be left for future generations.
Takeaways
Restoring big trees in the... Duration: 00:29:22Viktor Sarudi, The Stump Shop
May 22, 2025In this episode of the Woodpreneur Podcast, host Jennifer Alger reconnects with Viktor Sarudi from The Stump Shop to discuss the evolution of his business, strategies for growing a social media presence, and how he monetizes his work through brand partnerships. Viktor shares insights on navigating sponsored content, understanding algorithm changes, and his marketing strategies, emphasizing the importance of quality content and consistency in social media engagement.
He discusses the challenges and rewards of balancing a part-time woodworking business with a full-time corporate job, sourcing urban wood, maintaining the integrity of wood pieces, and market trends affecting t...
Duration: 00:40:08Daniel West, Big Ass Slabs
May 15, 2025In this episode of the Woodpreneur Podcast, host Jennifer Alger speaks with Daniel West of Big Ass Slabs about his journey in the woodworking industry. Daniel shares his background in timber framing, the transition to focusing on live edge slabs, and the challenges he faces in marketing and customer engagement. He emphasizes the importance of storytelling in his business and the need for diversification in uncertain economic times. The conversation also touches on unique projects, customer relationships, and strategies for future growth.
Takeaways
Daniel West transitioned from timber framing to live edge slabs, demonstrating... Duration: 00:29:30Danny Torres, Deadwood Revival Design
May 08, 2025In this episode of the Woodpreneur Podcast, host Jennifer Alger interviews Daniel Torres of Deadwood Revival Design. Daniel shares his inspiring journey from firefighter to full-time entrepreneur in the urban wood industry. The conversation explores themes of commitment, collaboration, and innovation—especially within the unique challenges of urban wood.
Daniel discusses the importance of community, adaptability, and resourcefulness, and reflects on his recent acquisition of Pacific Coast Lumber. He emphasizes the need for long-term planning, knowledge sharing, and building strong industry relationships to support sustainable business growth.
Ta...
Duration: 00:38:02Marji Medina, It's Not Trash
May 01, 2025In this episode of the Woodpreneur Podcast, host Jennifer Alger introduces the podcast’s new direction—highlighting sustainable practices, community empowerment, and innovation in woodworking. Guest Marji Medina, founder of It’s Not Trash, shares her inspiring journey from a childhood of salvaging materials to building a furniture business rooted in sustainability, affordability, and purpose.
Marji discusses how her Build-a-Bed model empowers customers to customize affordable furniture, and how she balances paying her team a living wage with staying financially sustainable. The conversation touches on reclaiming materials, creating accessible designs, and building a suppor...
Duration: 00:38:02Brendan Vande Kamp, Log to Lumber
Apr 24, 2025In this episode of the Woodpreneur Podcast, new host Jennifer Alger talks with Brendan Vande Kamp of Logs to Lumber about his unexpected entry into sawmilling and how he grew his business. They cover the shift from live edge slabs to dimensional lumber, the value of investing in better tools, and new revenue streams like cabin building. Brendan also shares insights on branding, certification, and building community through collaboration and knowledge-sharing.
Takeaways
Brendan Vande Kamp’s sawmilling journey began unexpectedly, but his willingness to adapt and invest in better equipment transformed Logs to Lumber into a su... Duration: 00:39:47Sims Acuff, Eutree
Apr 17, 2025In this episode of the Woodpreneur podcast, host Jennifer Alger introduces the new direction of the show, focusing on the sawmill and woodworking community. She interviews Sims Acuff, founder of Eutree, who shares his journey from starting a tree service to transitioning into the lumber business. The conversation covers the challenges of business growth, the importance of investing in equipment, and innovations in lumber processing technology. In this conversation, Sims Acuff discusses the advancements in wood processing technology at Eutree, the diverse product offerings, and the challenges faced in the urban wood industry. He highlights the shift in market...
Duration: 00:39:31Seth San Filippo, Urban Lumber Company
Apr 10, 2025In this episode of The Woodpreneur Podcast, hosted by Steve Larosiliere and Jennifer Alger, guest Seth San Filippo of Urban Lumber Company shares the story of building his business over the past nine years—navigating challenges, embracing growth, and evolving as a leader. He reflects on the unique experiences that come with working in the urban lumber industry, from salvaging materials to crafting custom furniture, which remains his core passion. Seth emphasizes the power of storytelling in marketing and highlights the deep sense of loyalty and connection within his team, whom he considers fa...
Duration: 00:27:53Jennifer Alger & Steve Larosiliere
Apr 03, 2025Steve and Jennifer analyze the evolving lumber and sawmill industry on this Woodpreneur Podcast episode, spotlighting emerging opportunities from tariffs and the power of collaboration. Jennifer outlines strategic steps for small producers—from inventory building to cooperative models—while highlighting the urban wood sector's growth potential. The discussion champions local resource utilization as a win for economic and environmental sustainability.
Key Takeaways
Tariff Advantages: New policies create prime opportunities to promote domestic wood products
Collaborative Growth: Unified industry efforts yield greater success than solo ventures
Waste Reduction: Addresses the paradox of wast...
Duration: 00:10:45Zach Bancroft, 805 Woodworks
Mar 27, 2025On the Woodpreneur Podcast, Steve Larosiliere and Jennifer Alger interview Zach Bancroft of 805 Woodworks about his transition from antique dealing to custom furniture making. Zach discusses developing his craft style, material sourcing, and the vital role of word-of-mouth marketing. He shares candid insights about pandemic-era business struggles, mental health challenges, and his passion for creating sustainable, heirloom-quality furniture in today's disposable culture. The conversation covers customer education strategies, production scaling, local collaborations, and balancing creative work with business growth.
Key Takeaways
Career Evolution: Zach transitioned from antique dealing to custom furniture, adapting his style based...
Duration: 00:36:17Nick Mooers, Maverick Sawmill
Mar 20, 2025In this episode of the Woodpreneur podcast, hosts Steve Larosiliere and Jennifer Alger interview Nick Mooers from Maverick Sawmill. They discuss the growth of Nick's business during the pandemic, exciting projects, including a massive walnut table, and the development of a new shop to enhance operational efficiency. Nick shares insights on leadership, industry trends, and the balance between raw and finished products. The conversation also touches on marketing strategies for high-end builds and the importance of relationships in the luxury market.
Takeaways
The pandemic drove significant growth in home renovation projects and woodworking demandMaverick... Duration: 00:24:23Chris Hitchcock, Coyote Custom Woodwork
Mar 13, 2025In this episode of the Woodpreneur Podcast, hosts Steve Larosiliere and Jennifer Alger interview Chris Hitchcock from Coyote Custom Woodwork. Chris shares his journey as a self-taught woodworker, discussing his passion for creating unique pieces and the challenges he faces in the industry. He emphasizes the importance of networking and word-of-mouth referrals in building his client base, as well as the satisfaction he derives from his craft. The conversation also touches on current trends in woodworking materials and Chris's aspirations for future growth in his business.
Takeaways
Chris began his woodworking journey as a... Duration: 00:23:09Jennifer Alger, Host of Woodpreneur Podcast
Mar 06, 2025In this episode of the Woodpreneur Podcast, host Steve Larosiliere introduces new co-host Jennifer Alger, a seasoned professional in the wood industry. They discuss Jennifer's extensive experience, the importance of collaboration in the urban lumber sector, and the launch of AncesTREE, an innovative inventory management software. Steve shares his transition to focusing on designers and builders, emphasizing the need for community and support in the woodworking industry. The episode concludes with a look at the podcast's future and the exciting developments.
Takeaways
Jennifer Alger brings extensive experience to the Woodpreneur Podcast as a seasoned... Duration: 00:17:11Juan Bruera, Reclaimed Wood Source
Feb 27, 2025In this episode of the Woodpreneur podcast, host Steve Larosiliere interviews Juan Bruera from Reclaimed Wood Source. Juan shares his journey from construction to entrepreneurship, discussing how he built his reclaimed wood business. The conversation covers business operations, family-work balance, material sourcing, and digital marketing strategies, highlighting how creating engaging content and building community relationships have contributed to his success.
Key Takeaways:
Juan's journey into reclaimed wood began with construction experience and grew through his passion for recycling materials and preserving history.Building a successful reclaimed wood business requires balancing... Duration: 00:38:14Katie Nagji, Swann Closet Design and Consulting
Feb 20, 2025In this episode of the Woodpreneur podcast, host Steve Larosiliere interviews Katie Nagji, the founder of Swann Closet Design. Katie shares her journey from working in a larger closet company in New York City to starting her own business in Austin, Texas. She discusses the challenges and rewards of building a new client base, the evolving trends in closet design, and her creative process in delivering high-end, customized storage solutions. The conversation highlights the importance of referrals, the luxury market's demands, and the personal touch she brings to each project.
...
Duration: 00:28:09Christopher Anderson, Saltwater and Sawdust Woodworks
Feb 13, 2025In this episode of the Woodpreneur Podcast, host Steve Larosiliere interviews Christopher Anderson from Saltwater and Sawdust Woodworks. Christopher shares his inspiring journey from military service to starting a woodworking business. He discusses the challenges of pricing, the evolution of his projects, and the critical role of community and social media in building his brand. Christopher highlights the value of learning through diverse projects and emphasizes the importance of cultivating strong client relationships in the woodworking industry. The conversation also explores marketing strategies and the potential of referral programs to boost business growth.
...
Duration: 00:29:13Joe Trave, Village Handcrafted Cabinetry
Feb 06, 2025In this episode of the Woodpreneur Podcast, host Steve Larosiliere interviews Joe Trave from Village Handcrafted, who shares his inspiring journey from building furniture in his backyard to managing a thriving manufacturing operation. Joe discusses the challenges of scaling his business, the importance of craftsmanship, and the future of American manufacturing. He highlights the necessity of obsessing over quality, navigating economic difficulties, and the hustle required to thrive in the woodworking industry. The conversation also explores the impact of policies on business growth, the need for vocational training to address workforce shortages, and the importance...
Duration: 00:48:19Taylor Rachko: Distinctive Designs
Jan 30, 2025In this episode of the Woodpreneur Podcast, host Steve Larosiliere interviews Taylor Rachko from Distinctive Design Storage Solutions. Taylor shares her company's origin, which began with her father's epoxy flooring business and evolved into a full-service design and storage solution provider. The conversation explores the growth of the closet industry, the importance of networking and professional development, and the shift in client preferences toward more personalized and functional designs. Taylor highlights the importance of understanding client needs and the role of technology in enhancing the customer experience. The episode concludes with insights on marketing strategies...
Duration: 00:19:04Jeff Perry: Angel City Lumber
Jan 23, 2025In this episode of the Woodpreneur Podcast, host Steve Larosiliere speaks with Jeff Perry from Angel City Lumber about the devastating impact of the recent Los Angeles fires and how his company is navigating this challenging landscape. They discuss Angel City Lumber's growth, its mission to reconnect the community with local trees, and the opportunities within urban lumber. Jeff shares insights on innovative products, operational strategies, and the importance of storytelling in raising awareness about tree conservation and community rebuilding efforts.
Takeaways
The recent fires in Los Angeles have devastated communities, highlighting the need... Duration: 00:29:12Eric Gummer: Thomas Philips Woodworking
Jan 16, 2025In this episode of the Woodpreneur Podcast, host Steve Larosiliere interviews Eric Gummer from Thomas Philips Woodworking. Eric shares his journey from being a high school woodworking enthusiast to becoming a successful business owner. He discusses the challenges and opportunities he encountered while building his company, the importance of branding, and the critical hires that helped his business grow.
The conversation explores the dynamics of running a woodworking business, defining roles within a partnership, and the key investments that significantly impacted their operations. Eric provides insights on navigating market fluctuations, maintaining quality while...
Duration: 00:35:15Karen McWilliams: Closets by Karen
Jan 09, 2025In this episode of the Woodpreneur Podcast, host Steve Larosiliere interviews Karen McWilliams, founder of Closets by Karen. Karen shares her journey from studying fashion merchandising to starting her own closet design business. She highlights the power of word-of-mouth marketing, defines her ideal client profile, and explores evolving trends in closet design. The conversation touches on the emotional impact of organized spaces, effective marketing strategies for growth, and Karen's aspirations for the future of her business.
Takeaways
Karen’s journey into closet design began as she sought more flexibility as a... Duration: 00:26:28Bucky & Melissa Miller, Miller's Rustic Sawmill
Jan 02, 2025In this episode of the Woodpreneur Podcast, host Steve Larosiliere speaks with Bucky and Melissa Miller of Miller's Rustic Sawmill. They share their journey from tree work to establishing a successful sawmill business, emphasizing the importance of community engagement, innovative marketing strategies, and balancing roles within their partnership. The Millers discuss their product offerings, including live-edge slabs and custom furniture, and how they’ve revitalized their small town while navigating growth challenges and opportunities.
Takeaways
Starting a sawmill allowed them to stay closer to home.Community engagement has been a cornerstone of th... Duration: 00:31:07Clark Cottongim: Woodstock Cabinet Co.
Dec 26, 2024In this episode of the Woodpreneur Podcast, host Steve Larosiliere interviews Clark Cottongim, owner of Woodstock Cabinets, about his journey in transforming a family business. They explore the company's history, founded in the 1960s, and discuss the challenges Clark faced after inheriting the business following his father’s passing in 2021. The conversation highlights the emotional and strategic aspects of managing a legacy business, from navigating grief to making pivotal decisions like adopting CNC technology and focusing on custom cabinetry. Clark also shares insights into marketing, cash flow management, and the importance of building a strong team to ensure growth an...
Duration: 00:54:09Travis DeVine: DeVine Woodworking
Dec 19, 2024In this episode of the Woodpreneur Podcast, host Steve Larosiliere interviews Travis DeVine, a custom woodworker based in New York City. Travis shares his journey from California to New York, detailing his diverse background in art, carpentry, and the film industry. He discusses the challenges of starting a business in a competitive market, the role of gratitude in his personal and professional life, and his vision for the future of DeVine Woodworking. The conversation also explores social media strategies for business growth and the importance of personal branding in the woodworking industry.
Takeaways
Travis... Duration: 00:30:20Rick & Jacob Thaler: Dendro Technology
Dec 12, 2024In this episode of the Woodpreneur podcast, host Steve Larosiliere interviews Rick and Jacob from Dendro Technology, exploring their journey from a successful architectural woodworking business to a new venture focused on live edge slabs and sustainable practices. They discuss the origins of their business, the current operations, and their goals for sustainability and community engagement. The conversation also delves into marketing strategies and the importance of storytelling in promoting their work.
takeaways
Rick started as a hippie carpenter and evolved into a successful business owner.Dendro Technology was born out of a shared... Duration: 00:37:18Eric Capolino: Structure NYC
Dec 05, 2024In this episode of the Woodpreneur Podcast, host Steve Larosiliere interviews Eric Capolino, a general contractor from Structure NYC. Eric shares his journey in the construction industry, detailing the evolution of his business, the challenges of operating in New York City, and the importance of building strong client relationships. He discusses the significance of quality assurance, the role of technology in modern construction, and the value of maintaining a dedicated team culture. Eric also touches on his marketing strategies, particularly the impact of social media, and concludes with insights on personal growth and future aspirations.
George Peña: Old Lake Mill & Lumber
Nov 28, 2024In this episode, Steve Larosiliere interviews George Peña, who shares his journey as an urban logger and woodworker. George explains how his passions for woodworking and falconry intersect, offering a unique perspective on craftsmanship. He discusses the complexities of running a sawmill, the challenges of marketing his business, and his goals for future growth. George highlights the value of collaboration with other trades, old-world techniques, and the philosophy of pursuing work that you love.
Key Takeaways
George has been in the urban logging business for seven years, primarily milling redwood f... Duration: 00:28:23Brad & Hannah Klingman: RiseUp Label
Nov 21, 2024In this episode of the Woodpreneur Podcast, host Steve Larosiliere speaks with Brad and Hannah from Rise Up Label, a company dedicated to providing innovative labelling solutions for the woodworking industry. They discuss the challenges of residue left by standard labels, the importance of quality equipment, and their marketing strategies to reach potential clients. The conversation also explores the ideal client profile, operational challenges faced by cabinet makers, and future growth strategies for Rise Up Label.
Takeaways
Rise Up Label addresses the residue problem in woodworking labels with innovative solutions.Their m... Duration: 00:34:34Dan Sullivan: Navillus Woodworks
Nov 14, 2024In this episode of the Woodpreneur Podcast, host Steve Larosiliere interviews Dan Sullivan, the founder of Navillus Woodworks. Dan shares his journey from starting a remodelling business to transitioning into custom fabrication and woodworking. He discusses the importance of building a strong team, the challenges of marketing in a competitive landscape, and the artistry involved in creating custom furniture. The conversation also covers daily operations, management strategies, and navigating the furniture market, offering valuable insights for aspiring woodworkers and business owners.
Takeaways
Navillus Woodworks focuses on custom fabrication and millwork, blending artistic...
Duration: 00:35:22Garrett Magnusson: Raw Heartwood
Nov 07, 2024In this episode of the Woodpreneur Podcast, host Steve Larosiliere speaks with Garrett Magnuson from Raw Heartwood, a log-to-table woodworking company. Garrett shares his journey into woodworking, the challenges he faced in the early years of his business, and how he found his passion for creating beautiful wood products. The conversation explores the daily operations of Raw Heartwood, the importance of mentorship, and the lessons Garrett has learned throughout his entrepreneurial journey. They also discuss marketing strategies, community engagement, and future growth opportunities for the business.
Takeaways:
Raw Heartwood processes wood f... Duration: 00:38:31Cody Powers: Caps Artistry
Oct 31, 2024In this episode of the Woodpreneur Podcast, host Steve Larosiliere interviews Cody Powers from Cap Artistry, who shares his inspiring journey from working in a hospital to becoming a successful furniture maker. Cody discusses his challenges, the importance of networking, and the breakthroughs that have driven his business growth. He emphasizes the value of community support and the mindset shifts that have propelled him forward. Cody also outlines his future goals and offers advice for aspiring entrepreneurs looking to make their mark in the woodworking industry.
Takeaways:
Cody transitioned from a... Duration: 00:20:55Austin Waldo: Texas Woodworking Festival
Oct 24, 2024In this episode of the Woodpreneur Podcast, host Steve Larosiliere speaks with Austin Waldo about the Texas Woodworking Festival, its origins, growth, and the vibrant community it fosters. Austin shares insights into what attendees can expect, the festival’s target audience, and the importance of community in woodworking. He discusses new features for the festival, including digital ticketing and educational sessions, as well as trends in the woodworking industry, particularly the integration of technology. The conversation concludes with details about the upcoming event and an invitation for woodworking enthusiasts to connect and participate.
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Duration: 00:17:08Janice Sivitilli: The Knotty Contessa
Oct 17, 2024In this episode, Steve Larosiliere interviews Janice, also known as The Knotty Contessa, about her journey from broadcasting to woodworking and how it has positively impacted her mental health. What began as a hobby during the COVID-19 pandemic quickly evolved into a thriving business. Janice now runs a storefront and workshop, where she creates custom wood products and offers on-site engraving services.
One of the key factors in her business growth has been word of mouth, but Janice is also eager to expand her digital marketing efforts. Her top-selling products include c...
Duration: 00:39:35Joe Paonessa: Edgecroft
Oct 10, 2024In this episode, Steve Larosiliere interviews Joe Paonessa, who shares the backstory of EdgeCroft, a CNC and injection molding business located in Tennessee. The business began as an expansion of Joe's existing CNC business in Toronto. Joe discusses how he entered the field and the challenges he faced in financing and finding a building in a new country. He also talks about the business's growth and the opportunities explored, particularly in the boating industry. Joe offers marketing advice, suggesting partnerships with interior designers or social influencers to create a high-end outdoor collection.
Takeaways:
<... Duration: 00:34:41Joey Kochlacs: Santa Cruz Sustainable Sawmill
Oct 03, 2024In this episode, Steve Larosiliere interviews Joey Kochlacs of Santa Cruz Sustainable Sawmill. Joey shares his journey in the wood industry, from milling and selling raw wood to crafting high-end furniture and premium guitar tops. Recently, he took a significant step by forming an LLC to expand his business, bringing on new team members in the process. While he primarily markets his products through Instagram and word of mouth, Joey is now seeking strategies to attract high-end clients, especially in a challenging economy. Steve suggests focusing on brand building, creating a strong community, and targeting affluent individuals and high-end...
Duration: 00:21:49Jamie Stebenne: JPS Construction & Design
Sep 26, 2024In this episode, Steve Larosiliere interviews Jamie Stebenne, owner of JPS Construction and Design, as he shares the journey of starting and growing his construction business. Jamie discusses how he entered the industry, the niche he carved out in high-end residential projects, and the crucial role that design plays in his work. He also delves into the challenges of project management and the strategies his team employs to improve efficiency. Jamie provides insights on leadership development, effective client communication, and recognizing the early signs of a project going off track. Additionally, he highlights the importance of building strong relationships...
Duration: 00:34:43Ben Deumling: Zena Forest Products
Sep 19, 2024In this episode, Steve Larosiliere interviews Ben Deumling from Zena Forest Products as he discusses the journey of his company, which specializes in producing hardwood flooring from Oregon oak. The business started as a way to utilize the oak trees on their family’s forest lands and has grown into a vertically integrated operation. They have developed the infrastructure to process hardwoods, with a primary focus on producing hardwood flooring. A pivotal moment for the company was securing a contract to provide flooring for the Portland airport, which led to the development of a new type of flooring. Zena Fo...
Duration: 00:26:35Corey Tighe: CT Woodwork
Sep 12, 2024In this episode, Steve Larosiliere interviews Corey Tighe, owner of CT Woodwork, as he shares his journey of starting a woodworking business and teaching woodworking classes. He began working full-time in 2019 and has since grown his business by offering a variety of services, including custom furniture, built-ins, and classes. Corey finds teaching to be the most rewarding aspect of his business and has fostered a positive, collaborative community in his shop. He emphasizes the importance of word-of-mouth referrals and has recently started using Google Ads to promote his classes. Corey’s future plans include expanding his services to offer lu...
Duration: 00:23:47Matthew Gutchess: Gutchess Lumber Co, Inc.
Sep 05, 2024In this episode, Steve Larosiliere interviews Matthew Gutchess from Gutchess Lumber. They discuss the company's 120-year history, which began in 1904, and its evolution from building barns to manufacturing kiln-dried hardwood lumber. Gutchess Lumber now produces 100 million feet of lumber annually and employs 460 people across seven locations.
Gutchess emphasizes the importance of storytelling in educating consumers about the environmental benefits of hardwoods, such as carbon sequestration. He also highlights their ESOP model, which involves employees owning 30% of the business. The conversation concludes with advice on leveraging social media and content creation to enhance the company's...
Duration: 00:35:37John Bohman: Dovetail Furniture Company
Sep 03, 2024In this episode, Steve Larosiliere interviews John Bohman, a carpenter and furniture maker. John shares his journey of starting and growing his business. He discusses the challenges he faced, the mistakes he made, and the lessons he learned along the way. Bohman emphasizes the importance of finding one's specialization and focusing on it, as well as the value of word-of-mouth marketing and building a strong reputation. He also highlights the significance of work-life balance and the impact of family on his success.
Bohman shares his passion for creating unique, custom furniture pieces and his...
Duration: 00:29:09Shaun Burroughs: Build Nashville
Aug 29, 2024In this episode, Steve Larosiliere interviews Shaun Burroughs from Build Nashville. Shaun shares his journey of starting a construction company in Nashville and growing it into a successful custom home-building business. He discusses the challenges he faced, including a lawsuit on his first deal, and how he overcame them. Shaun emphasizes the importance of attention to detail and incorporating unique design features in his homes, which has helped him stand out in the market. He also highlights the need for consistent communication and problem-solving when managing multiple builds simultaneously.
Takeaways:
Starting... Duration: 00:29:14Tom Addison: Tom Addison Fine Furniture
Aug 27, 2024In this episode, Steve Larosiliere interviews Tom Addison, a furniture maker, who shares his journey in the industry and his passion for creating unique, handcrafted pieces. He began his career as an apprentice, gaining valuable experience working alongside skilled craftsmen. Tom emphasizes the importance of networking and building a social media presence to attract clients. He discusses the challenges of balancing work and personal life and his satisfaction in delivering high-quality furniture. Tom also explores the potential for collaborations with interior designers and draws inspiration from the beautiful countryside where his workshop is located.
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Duration: 00:35:54Adam Hicks: Cooper Build
Aug 22, 2024In this episode, Steve Larosiliere interviews Adam Hicks, founder of Cooper Build, who shares his journey from finance to real estate development and contracting. He started Cooper Build to address his challenges with property renovations. Over the years, the business has evolved into a customer-facing general contracting and millwork operation in New York City and the Hamptons. Adam discusses the challenges of managing costs and delivering value to clients in the expensive New York City market. He also highlights the importance of continuous learning and adapting to different trades and processes in the construction industry.
Takeaways<...
Duration: 00:31:16Adam Bezzina: Pompous Fox Wood Co.
Aug 20, 2024In this episode, Steve Larosiliere interviews Adam from Pompous Fox Wood Co. Adam shares his journey of starting a high-end luxury furniture business, from crafting furniture in his garage to leaving his engineering career and launching his shop. He discusses the challenges he faced, such as targeting interior designers as clients and investing in machinery. Adam also talks about hiring employees and stresses the importance of budgeting and saving. He shares his marketing strategies, including cold calling and attending trade shows, and provides insights into the custom furniture industry.
Takeaways:
Starting... Duration: 00:24:05Nate Schuele: Full Tilt Timber Framing
Aug 15, 2024In this episode, Steve Larosiliere interviews Nate Schuele, the owner of Full Tilt Timber Framing, a traditional timber framing company specializing in mortise and tenon joinery. Nate learned the craft from his father and has been running the business since 2019. He primarily generates leads through Instagram and collaborates with general contractors on timber design elements that are too complicated for them to execute. Nate has invested heavily in tools and is constantly working on improving his skills. He also has plans to expand his business into mass timber production and is considering investing in a CNC machine.
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Duration: 00:29:33Aaron Cash: Fine Line Millworks
Aug 13, 2024In this episode, Steve Larosiliere interviews Aaron Cash from Fine Line Millworks, who shares his journey of starting the company and navigating various challenges, including the impact of COVID-19. They focused on creating a customer-centric experience and developed a process to understand and meet their clients' needs. They also leveraged online platforms like Zoom to connect with customers and showcase their work. Through strategic partnerships and exposure on HGTV and Magnolia Network, they gained recognition and expanded their client base. Currently, they are working on developing new products and finding the balance between custom work and scalability.
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Duration: 00:35:06Tedd Benson: Bensonwood & Unity Homes
Aug 08, 2024In this episode, Steve Larosiliere interviews Tedd Benson, founder of Bensonwood and Unity Homes. Tedd shares the history and mission of his companies. He discusses his passion for carpentry and timber framing and his desire to bring high-quality, energy-efficient homes to more people. Bensonwood focuses on craftsmanship and uses natural and organic materials in its building process. Unity Homes, a separate brand within the company, offers standardized, energy-efficient homes that are affordable and customizable. Benson emphasizes the importance of company culture and teamwork, aiming to create a lasting legacy.
Takeaways:
Tedd... Duration: 00:44:34Bj Chandler: Millhaven Homes
Aug 06, 2024In this episode, Steve Larosiliere interviews BJ Chandler from Millhaven Homes. Millhaven Homes is a custom home builder that takes a comprehensive approach to home building, managing everything from start to finish. They offer development, plan design, interior design, landscape architecture, construction, furniture, and landscape installation services. The company evolved to address gaps in the custom home market, aiming to enhance the customer experience. They prioritize storytelling and creating a strong connection with clients, emphasizing the reasons behind the home-building process. Millhaven Homes also fosters a positive company culture and builds robust relationships with clients and team members.
<... Duration: 00:37:07Ben O' Sullivan Pierce & Nick Stamos: Fresh Start Contracting
Aug 01, 2024In this episode Steve Larosiliere interviews Ben and Nick from Fresh Start Contracting. They share how they started the business while in college and the challenges they faced along the way. They emphasize the importance of their partnership and how they complement each other's strengths. They also talk about their focus on custom remodeling and the preferences of their high-end clientele. Ben and Nick discuss their marketing strategies, including social media and word-of-mouth referrals. They share their goals for the future and their commitment to staying ahead in the industry.
keywordsconstruction, business partnership, remodeling...
Duration: 00:34:04Jonathan Orpin: New Energy Works / Pioneer Millworks
Jul 30, 2024In this episode, Steve Larosiliere interviews Jonathan Orpin, CEO and founder of New Energy Works and Pioneer Millworks. Jonathan shares his journey of starting and growing his companies. He discusses the challenges of being an entrepreneur and deciding to move from New York to Portland. He also talks about the impact of the 2008 recession on his business and the strategies they implemented to survive and thrive. Jonathan emphasizes the importance of building relationships with clients and the value of word-of-mouth referrals. He also highlights the triple-bottom-line approach to business, focusing on people, the planet, and profit. Jonathan shares his...
Duration: 00:49:12Elvin Hurst: Kountry Kraft
Jul 25, 2024In this episode, Steve Larosiliere interviews Elvin Hurst, the founder of Kountry Kraft. Elvin shares his journey of building a successful kitchen cabinet business over 65 years, discussing the company's humble beginnings, growth, and the principles that have contributed to its longevity and success.
Takeaways:
Vision and ambition are essential for building a successful business.Putting customers and employees first, and oneself last is a key principle for business success.Treating customers and employees fairly and doing good work are crucial for any industry, including the wood industry.<...
Duration: 00:27:15Daniel Dodd: Hudson Builders
Jul 23, 2024In this episode, Steve Larosiliere interviews Daniel Dodd from Hudson Builders in Austin, Texas. Daniel shares the story of starting his construction business during the pandemic and the challenges he faced. He discusses the importance of customer experience and the key roles in his team. Daniel talks about his role in estimating, client interaction, and networking with architects and builders. He emphasizes the value of networking and collaboration in the Austin community. He also shares insights into the progression of his business through various projects and the importance of work-life balance and personal development.
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Duration: 00:43:09Jo Huddle: 5'1 Perspective Design
Jul 18, 2024In this episode, Steve Larosiliere interviews Jo Huddle, the owner of 5'1 Perspective. Jo shares her journey as a small business owner in the woodworking industry. She discusses how she started her business during the COVID-19 pandemic and the challenges she faced. Jo talks about reinvesting in a laser machine to scale her business and streamline her production process. She also highlights the rewards of being able to bring her customers' visions to life and the satisfaction of creating personalized keepsakes. Jo shares her experiences with marketing and the need to improve in that area. She expresses her desire...
Duration: 00:41:03Carter C.: 1BENMU Millworks Design & Studio
Jul 16, 2024In this episode, Steve Larosiliere interviews Carter C from 1BENMU Millworks Design & Studio. Carter started his business by building custom live edge tables. He then transitioned into furniture making and eventually embraced CNC machining and software technology for custom millwork. He emphasized the importance of value-added products and efficient processes. Carter's company focuses on commercial projects and offers project management services. They also specialize in micro cement finishing. Carter discussed the challenges of marketing and the need for a strong online presence.
Takeaways:
Starting small and building a reputation for quality... Duration: 00:38:34Peter Pomerantz: Pomerantz Cabinetry
Jul 11, 2024In this episode, Steve Larosiliere interviews Peter Pomerantz, a custom cabinet maker based in Vermont. He primarily works with contractors, designers, and architects to create custom kitchen cabinetry. Peter's journey into cabinet-making started as a hobby and eventually turned into a successful business. He emphasizes the importance of building a strong team and fostering good relationships with clients. Peter's business has grown over the years, and he is currently in the process of building a new shop to accommodate the increasing demand. He is looking to expand his client base by connecting with designers and contractors in other areas.<...
Duration: 00:31:00Colton Broadbent: Colton Broadbent Design
Jul 10, 2024In this episode, Steve Larosiliere interviews Colton Broadbent, the creative director of an architectural design firm. He shares his journey of starting the firm right out of college and how it has grown over the years. Colton emphasizes the importance of rooting designs in traditional values while also being creative and thinking outside the box. He discusses the need for the architectural industry to evolve and adapt to new technology and resources, while also focusing on education and creativity. Colton shares his goal of helping change the culture of architectural design and ushering in a renaissance of better design...
Duration: 00:34:05Tanner Rowley: Outer Woods LLC
Jul 09, 2024In this episode, Steve Larosiliere interviews Tanner Rowley. He shares his journey from biomedical engineering to woodworking, starting his own business, Outer Woods. He discusses the challenges and rewards of entrepreneurship and the need to find ways to scale his business. Tanner also emphasizes the importance of perseverance and being all-in on your dream.
Takeaways:
The journey to entrepreneurship can be lonely, but social media and connecting with others in the industry can help create a sense of connection.Starting a business that aligns with your passion and values allows you to build your... Duration: 00:38:16Nick Baldo: Oakvale Homes & Development
Jul 04, 2024In this episode, Steve Larosiliere interviews Nick from Oakvale Homes and Development, a large remodel and new construction business in Buffalo, New York. It began as real estate investors and transitioned into working for other homeowners. Oakvale Homes focuses on high-quality craftsmanship and delivering a positive customer experience. It uses project management software like BuilderTrend to streamline its processes. The company has hired carpenters, implemented a lead carpenter system, and employed a dedicated project manager to manage its growth. Oakvale Homes targets customers who have previous renovation experience and understand the process. The company is considering expanding into custom...
Duration: 00:44:08Andrew Bateman: Bateman Labs
Jul 03, 2024In this episode, Steve Larosiliere interviews Andrew Bateman from Bateman Labs. Andrew discusses the development and launch of their VRM chair, a comfortable and technology-focused workstation designed to replace traditional desks. The chair is modular and customizable, with various accessories available. Andrew shares the challenges of transitioning from custom cabinetry to a single product focus and the positive reception they have received at gaming conventions. He seeks advice on marketing strategies to reach a wider audience of work-from-home professionals.
Takeaways:
Bateman Labs developed the VRM chair, a comfortable, technology-focused workstation designed... Duration: 00:30:20Kory Robison: Robison HomeBuilders
Jul 02, 2024In this episode Steve Larosiliere interviews Kory Robison, owner of Robison Home Builders. Kory shares his journey in the construction industry and his company's growth. He grew up in the industry, working for his father's custom home-building company. After a few years of college, he decided to join the family business and eventually took over the company. He emphasizes maintaining core values and quality as the company grows. He discusses the challenges of scaling the business and the need for effective systems and subcontractor relationships. Kory also highlights the impact of word-of-mouth marketing and the influx of out-of-state clients...
Duration: 00:39:49Steve Yi: SpeTool
Jun 27, 2024In this episode, Steve Larosiliere interviews Steve Yi, founder of SpeTools. Steve shares his journey of starting the company and creating woodworking tools to meet customer demands. The company started on Amazon in 2006 and quickly gained popularity. Steve discusses the challenges they faced in developing new products and the importance of customer feedback. He also mentions their focus on CNC tools for woodworking and their plans to expand their product range. Steve highlights the satisfaction he gets from solving problems for woodworkers and the excitement of identifying new opportunities in the market.
Takeaways<...
Duration: 00:25:02Jake Frampton: Frampton Remodeling
Jun 26, 2024In this episode, Steve Larosiliere interviews Jake Frampton. Jake shares his journey from corporate HR to starting his own remodelling business. Discovering his passion for project management and hands-on work, he was inspired to leap the COVID-19 pandemic. Jake emphasizes the role of social media, especially Instagram, in growing his business and connecting with designers and architects. He highlights the importance of showcasing the people behind the business and building a personal brand.
Jake discusses the challenges of managing a growing team and large projects, and how therapy has helped him find balance and fulfillment. The conversation...
Duration: 00:46:19JT Belknap: DFM ToolWorks
Jun 25, 2024In this episode, Steve Larosiliere interviews JT Belknap from DFM Toolworks. JT shares his journey of starting a woodworking tool business. He discusses the challenges of entering a market dominated by overseas sellers and the importance of making their products in the US. JT talks about the initial funding and the use of credit cards and partnerships to bootstrap the business. He also highlights the benefits of selling on Amazon and the scalability it offers. JT shares his experience with automation and the use of robots in manufacturing. He also mentions the challenges of expanding into other product lines a...
Duration: 00:36:24Ken DeCost: Materia Millwork
Jun 20, 2024Ken DeCost from Materia Millwork shares his journey of starting the company and the challenges of finding skilled cabinet makers. He emphasizes the importance of branding and creating a luxury image for the company. Ken also discusses upcoming projects and the value of attention to detail in their work. Steve provides advice on talent acquisition, suggesting networking events, Facebook groups, and hosting a paid apprentice program.
Takeaways
- Materia Millwork was born from NS Builders and has since opened its doors to other builders and direct-to-homeowners.
- Ken emphasizes the importance of attention...
Duration: 00:31:21Chris Huguet: The Lumber Lab Woodwork Inc.
Jun 19, 2024In this episode, Steve Larosiliere interviews Chris Huguet, founder of The Lumber Lab. Chris shares his journey from studying microbiology and neuroscience to starting his own woodworking business. He discusses the challenges he faced, including switching career paths and the impact of the COVID-19 pandemic. Chris highlights the importance of finding a niche market, focusing on high-end products, and maintaining safety precautions and financial stability. He recounts the fire that destroyed his shop and the support from the woodworking community. Despite setbacks, Chris has built a thriving business through word-of-mouth marketing and exceptional customer service. He emphasizes communication and...
Duration: 00:50:33Derick Wyman: Cali Hardwoods
Jun 18, 2024In this episode, Steve Larosiliere interviews Derek Wyman from Cali Hardwoods. Derek shares his background in the lumber industry and the evolution of his family business. He discusses the unique wood species found in Northern California and the challenges of transitioning from custom furniture to lumber sales. Derek also talks about starting a retail lumber store and the partnerships he has formed. He highlights the underutilized wood resources in California and seeks advice on e-commerce and marketing strategies. The conversation concludes with a discussion on building a community and offering exclusive deals to customers.
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Duration: 00:29:03Cam Read: Cread Wood
Jun 13, 2024In this episode, Steve Larosiliere interviews Cam Read from Cread Wood and shares his journey of starting a woodworking business and the role of CNC machines in his work. He discusses how he got started during the COVID-19 pandemic and the support he received from friends and family. Cam talks about the expansion of his product line and building relationships with customers. He also shares his plans for the future and the challenges of balancing work and family life. Finally, he receives advice on organizing his back office and using a CRM to manage his workload.
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